One of the most storied houses in fashion history, the Balmain name is synonymous with luxury, and we are privileged to add the esteemed brand to our roster of the world’s finest menswear. Founded by Pierre Balmain in Paris in 1945, the house quickly gained a reputation for haute couture, outfitting everyone from film stars to foreign royals. This reputation for classic design continued throughout the 20th century and into the 21st, with the house seeing big-name designers like Karl Lagerfeld and Oscar de la Renta working amongst their ranks.
In recent years, the brand has seen a new surge in popularity thanks to young creative director Olivier Rousteing and his social media-savvy persona. The second-youngest person to hold a creative director position in Paris, since 2011 Rousteing has utilised both traditional runway shows and his wealth of Instagram connections to present his vision for the brand: in contrast to Balmain’s classic, understated image, Rousteing injects a sense of youthfulness to the collection, adding a wealth of influences ranging from military uniform, rock-star aesthetics and nods to Asian culture.
Keeping the brand’s luxury DNA intact, Rousteing’s Balmain menswear is the ideal balance of refined sophistication and rugged masculinity. Key pieces like the grail-worthy biker jackets and waxed jeans are joined by a wealth of wardrobe essentials like tees and sweatshirts. Displaying a graphic language that’s informed by Rousteing’s influences from the worlds of music, fashion and travel, Balmain t-shirts and other apparel are the perfect way to inject some luxury into your off-duty wear.