Evisu was founded in Osaka Japan in 1991 and took inspiration for the name of the brand from the Japanese god of prosperity Ebisu. Jeans and denim are at the heart of everything Evisu does, their unique hand-painted seagull logo to the back of the jeans has become synonymous with Evisu around the world. Evisu was created from a love of vintage jeans, after acquiring vintage machinery to produce denim in an original and authentic way.
Evisu found great success across the globe in the 90s and early 2000s, their high-quality design and unique styling resonated with denim lovers worldwide. Today Evisu has the same underlying values with its approach to make high quality jeans, t-shirts, sweatshirts and jackets. A collaboration with Streetwear heavyweight Palace and a resurgence in 'baggy' style fashion has seen the brand find the spotlight again with their unique street style and relaxed fit designs.