Heron Preston

Heron Preston Clothing

Aphrodite is proud to carve a place in its roster for world renowned brand Heron Preston. Established in 2017, the luxury label has swiftly climbed the ranks of the fashion food chain and now positions itself at the helm of high-end streetwear alongside fellow New Guards Group powerhouses Off-White, Palm Angels and Marcelo Burlon, to name just a few. 

Fresh off a stint at Kanye West’s offshoot Yeezy, founder Heron Preston finally plucked up the courage to branch out into personal projects; firstly, teaming up with fellow Yeezy design alumni Virgil Abloh, Justin Saunders and Matthew Williams to deliver a party and apparel company named ‘Been Trill’, and most notably on his eponymous label, Heron Preston.  

Poached by Italian luxury fashion production and distribution holding company New Guards Group, the multi-facetted creative was commissioned to create his first collection in preparation for Paris Fashion Week. Dubbed ‘For you, the World’, the collection brought with it an eco-friendly take on industrial fashion. In the collections that followed, Heron Preston’s personality really began to shine through with vibrant orange nuances filtering through, Russian callouts spilling out in the form of the iconic ‘стиль’ slogan which means ‘style’ in English, and a slew of loose, street-approved cuts.  

Counting supermodels, rappers and sports stars as some of its biggest fans, including Kendall Jenner, Bella Hadid, Hailey Bieber, Odell Beckham Jnr and Tyga, Heron Preston's popularity cannot and will not be halted, the label has a ubiquitous presence promoted worldwide by the globe's most fashionable people.

Shop the latest Heron Preston collection below online and in-store at Aphrodite.

  1. Add to wishlist Heron Preston Heron Print Hoodie | Black

    Heron Preston Heron Print Hoodie - Black

    As low as £199.50 Regular Price £399.00
    50% Off
  2. Add to wishlist Heron Preston Heron Print Hoodie | Grey

    Heron Preston Heron Print Hoodie - Grey

    As low as £199.50 Regular Price £399.00
    50% Off
  3. Add to wishlist Heron Preston Swimshorts| Black

    Heron Preston Swim Shorts - Black

    As low as £89.50 Regular Price £179.00
    50% Off
  4. Add to wishlist Heron Preston Heron Print Sweatshirt | Orange

    Heron Preston Heron Print Sweatshirt - Orange

    As low as £162.50 Regular Price £325.00
    50% Off
  5. Add to wishlist Heron Preston Authorized Heron Print Sweat | Black

    Heron Preston Authorized Heron Print Sweat - Black

    As low as £199.50 Regular Price £399.00
    50% Off
  6. Add to wishlist Heron Preston Sweatpants in Black

    Heron Preston Sweatpants - Black

    As low as £207.50 Regular Price £415.00
    50% Off
  7. Add to wishlist Heron Preston Military Vest | Camo

    Heron Preston Military Vest - Camo

    As low as £292.50 Regular Price £585.00
    50% Off
  8. Add to wishlist Heron Preston Bowling Shirt | Camo

    Heron Preston Bowling Shirt - Camo

    As low as £269.50 Regular Price £539.00
    50% Off
  9. Add to wishlist Heron Preston Sweatshorts | Camo | Aphrodite1994

    Heron Preston Heron Preston Sweatshorts - Camo

    As low as £199.50 Regular Price £399.00
    50% Off
  10. Add to wishlist Heron Preston Sweatpants | Black

    Heron Preston Sweatpants - Black

    As low as £162.50 Regular Price £325.00
    50% Off
  11. Add to wishlist Heron Preston Cargo Pants in Black

    Heron Preston Cargo Pants - Black

    As low as £184.50 Regular Price £369.00
    50% Off
  12. Add to wishlist Heron Preston CTNMB Long Socks | White

    Heron Preston CTNMB Long Socks - White / Black

    As low as £22.50 Regular Price £45.00
    50% Off
  13. Add to wishlist heron preston t-shirt dots | HMAA026F21JER003 1055 | black

    Heron Preston T-Shirt Dots - Black

    As low as £143.60 Regular Price £359.00
    60% Off
  14. Add to wishlist heron preston logo joggers | HMCJ004F21JER001 1010 | black

    Heron Preston Logo Joggers - Black

    As low as £134.00 Regular Price £335.00
    60% Off
  15. Add to wishlist heron preston hoodie dots | HMBB0172F21JER005 1055 | black

    Heron Preston Hoodie Dots - Black

    As low as £238.00 Regular Price £595.00
    60% Off
  16. Add to wishlist Heron Preston Brushed Sweatpants | Black

    Heron Preston Sweatpants Brushed - Black

    As low as £123.60 Regular Price £309.00
    60% Off
  17. Add to wishlist Heron Preston Tyvek Print Crinkled Pants | Black

    Heron Preston Tyvek Print Crinkled Pants - Black

    As low as £178.00 Regular Price £445.00
    60% Off
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