Heron Preston

Heron Preston Clothing

Aphrodite is proud to carve a place in its roster for world renowned brand Heron Preston. Established in 2017, the luxury label has swiftly climbed the ranks of the fashion food chain and now positions itself at the helm of high-end streetwear alongside fellow New Guards Group powerhouses Off-White, Palm Angels and Marcelo Burlon, to name just a few. 

Fresh off a stint at Kanye West’s offshoot Yeezy, founder Heron Preston finally plucked up the courage to branch out into personal projects; firstly, teaming up with fellow Yeezy design alumni Virgil Abloh, Justin Saunders and Matthew Williams to deliver a party and apparel company named ‘Been Trill’, and most notably on his eponymous label, Heron Preston.  

Poached by Italian luxury fashion production and distribution holding company New Guards Group, the multi-facetted creative was commissioned to create his first collection in preparation for Paris Fashion Week. Dubbed ‘For you, the World’, the collection brought with it an eco-friendly take on industrial fashion. In the collections that followed, Heron Preston’s personality really began to shine through with vibrant orange nuances filtering through, Russian callouts spilling out in the form of the iconic ‘стиль’ slogan which means ‘style’ in English, and a slew of loose, street-approved cuts.  

Counting supermodels, rappers and sports stars as some of its biggest fans, including Kendall Jenner, Bella Hadid, Hailey Bieber, Odell Beckham Jnr and Tyga, Heron Preston's popularity cannot and will not be halted, the label has a ubiquitous presence promoted worldwide by the globe's most fashionable people.

Shop the latest Heron Preston collection below online and in-store at Aphrodite.

  1. Add to wishlist heron preston new trainers | HMIA 025 | white

    Heron Preston New Trainers - White

    As low as £162.50 Regular Price £325.00
    50% Off
  2. Add to wishlist heron preston t-shirt dots | HMAA026F21JER003 1055 | black

    Heron Preston T-Shirt Dots - Black

    As low as £179.50 Regular Price £359.00
    50% Off
  3. Add to wishlist heron preston t-shirt logo | HMAA025F21JER003 0440 | cream

    Heron Preston T-Shirt Logo - Cream

    As low as £117.50 Regular Price £235.00
    50% Off
  4. Add to wishlist heron preston t-shirt split logo | HMAA029F21JER001 0122 | white

    Heron Preston T-Shirt Split Logo - White

    As low as £112.50 Regular Price £225.00
    50% Off
  5. Add to wishlist heron preston sweatshirt split graphic | HMBA018F21JER001 0822 | grey

    Heron Preston Sweatshirt Split Graphic - Grey

    As low as £174.50 Regular Price £349.00
    50% Off
  6. Add to wishlist heron preston logo joggers | HMCJ004F21JER001 1010 | black

    Heron Preston Logo Joggers - Black

    As low as £167.50 Regular Price £335.00
    50% Off
  7. Add to wishlist heron preston hoodie split graphic | HMBB021F21JER001 1022 | black

    Heron Preston Hoodie Split Graphic - Black

    As low as £189.50 Regular Price £379.00
    50% Off
  8. Add to wishlist heron preston hoodie dots | HMBB0172F21JER005 1055 | black

    Heron Preston Hoodie Dots - Black

    As low as £297.50 Regular Price £595.00
    50% Off
  9. Add to wishlist Heron Preston Eagle Print Gilet, Black Orange, Aphrodite1994

    Heron Preston Eagle Print Gilet - Black / Orange

    As low as £284.50 Regular Price £569.00
    50% Off
  10. Add to wishlist ron Preston | Hoodie Censored Sweat | Black/ Grey | Aphrodite1994

    Heron Preston Hoodie Censored Sweat - Black/ Grey

    As low as £189.50 Regular Price £379.00
    50% Off
  11. Add to wishlist Heron Preston HP Eagle Sweatshirt Red Aphrodite 1994

    Heron Preston HP Eagle Sweatshirt - Red / White

    As low as £174.50 Regular Price £349.00
    50% Off
  12. Add to wishlist Heron Preston Turtleneck T- Shirt Black and White Aphrodite1994

    Heron Preston Turtleneck T-Shirt - Black / White

    As low as £117.50 Regular Price £235.00
    50% Off
  13. Add to wishlist Heron Preston Turtle Neck Jumper Heavy Knit | Black

    Heron Preston Turtle Neck Jumper Heavy Knit - Black

    As low as £252.50 Regular Price £505.00
    50% Off
  14. Add to wishlist Heron Preston Brushed Sweatpants | Black

    Heron Preston Sweatpants Brushed - Black

    As low as £154.50 Regular Price £309.00
    50% Off
  15. Add to wishlist Heron Preston Tyvek Print Crinkled Pants | Black

    Heron Preston Tyvek Print Crinkled Pants - Black

    As low as £222.50 Regular Price £445.00
    50% Off
  16. Add to wishlist Heron Preston Classic Buckle Belt, Black, Aphrodite 1994

    Heron Preston Classic Buckle Belt - Black

    As low as £59.50 Regular Price £119.00
    50% Off
  17. Add to wishlist Heron Preston Long Sport Socks, White, Aphrodite 1994

    Heron Preston Long Sport Sock - White

    As low as £19.50 Regular Price £39.00
    50% Off
View as Grid List

20 Items

per page
Set Descending Direction