From mens Nike trainers sitting at the core of every sneaker collection on the planet, to Nike sportswear gracing some of the world’s best athletes, the American label with the now iconic swoosh logo has become part of a select group of truly dominant sports brands. From humble beginnings on the college athletic tracks of the States back in 1971, Nike has risen to international dominance, becoming synonymous with pop, street, and athletic culture. Thanks to its connections with athletics and sporting success, Nike has always been appointed as an innovator of footwear and apparel technology.
Nike's design team have become legends in the sneaker world, seeking not just to create athletic goods but to tell stories with their designs. The Nike Air Max 97 was inspired by the high-speed lines of the Japanese bullet train, and this modern approach to design has made the Air Max 97 just as relevant today as it was when first released. Nike's ties to youth subcultures, both deliberate and inadvertent, have cemented their status as one of the world's coolest brands in customer surveys.
With historic Nike styles now becoming hugely sought after trainers for everyday casual wear, Nike’s unique heritage has become a focal point for urban styled looks the world over. Advancements such as the Air Max technology of the early 1980’s has led the way for the likes of the Nike Air Max 1 and Air Max 90 to almost become collectors items, as they become a necessity for anyone chasing an on point casual style. Another style with sporting roots, dubbed the Nike Air Tailwind 79, has long been claimed sneaker royalty, as it brings the comfort and support of an athletic shoe to your dressed down looks. Truly versatile and consistently desirable, Nike trainers maintain their position of dominance over the international sneaker market, sparking collectors and fans to anticipate the latest colourways and styles, giving Nike a reputation of cultural impact that can’t be rivaled.