Since 1948 Puma trainers have dominated in the sportswear realm and that's certainly no mean feat. The company is able to sustain its reputation as an industry heavyweight thanks to the foundations which founder Rudolf Dassler set out in the early days of Puma's inception. Brother of 'Adi' Adolf Dassler - creator of adidas - Rudolf was a savvy, business-minded individual and a native of the German shoe making town of Herzogenaurach which would go on to become the sports shoe capital of the world thanks to each brother's respective footwear endeavours. Well versed in identifying industry talent and cultivating that 'champion' mindset, Puma's first football shoe, dubbed the ATOM, was adopted by various members of West Germany's national squad, leading the team to victory in their first post-war match in 1950 - a seismic moment for the brand that would bolster its unyielding rapport with sport for decades to come.
Today Puma employs its star power to collaborate with prolific people and brands alike, having forged alliances and subsequent collections with Fenty, Neymark Júnior, J.Cole, Dua Lipa, Santa Cruz and Alexander McQueen in recent years.
From the ubiquitous Puma Suede Trainers to the street-approved Puma Clyde Sneakers and the newly reincarnated Puma Easy Rider II, the sports giant’s range is vast and ever expanding. You can shop fresh arrivals from the brand as soon as they land below.