Discover the Top Sustainable Brands at Aphrodite

In a world where sustainability and ethical practices are gaining significant importance, it is crucial to support brands that prioritise social and environmental responsibility. At Aphrodite we understand this shift and have curated a collection of top-tier ethical brands. In this blog post, we will explore the top ethical brands stocked on Aphrodite and highlight our commitment to ethical fashion. 

Patagonia: Preserving Nature's Beauty through Responsible Practice

Patagonia, a renowned outdoor clothing and equipment company, has established itself as a pioneer in sustainability and social responsibility. With a deep commitment to protecting the environment and supporting communities, Patagonia strives to inspire positive change through its business practices. From reducing its ecological footprint to advocating for fair trade and regenerative agriculture, Patagonia leads by example in the pursuit of a more sustainable and equitable world. 
Patagonia understands that its actions have a direct impact on the planet. The company is dedicated to reducing its environmental footprint and constantly seeks innovative solutions to minimise its impact on the Earth. From energy-efficient operations to sustainable packaging, Patagonia incorporates eco-friendly practices at every stage of its supply chain. By prioritising renewable energy, waste reduction, and responsible water management, Patagonia sets an example for sustainable business practices. 
The brand places great emphasis on using environmentally friendly materials in its products. The company prioritises recycled and organic materials to reduce the demand for virgin resources. By embracing recycled polyester, organic cotton, and traceable down, Patagonia ensures that its products are both high-quality and sustainable. Additionally, the company invests in research and development to discover new materials that are less harmful to the environment. 


The Patagonia P-6 Logo T-Shirt is an icon of the brand.

As with most Patagonia products, its printed inner label shows the positive impact their sustainability choices are making

Patagonia recognises that its responsibility extends beyond environmental concerns. The company is deeply committed to social responsibility and ethical business practices. Patagonia partners with fair trade-certified factories, ensuring that workers receive fair wages and safe working conditions. By supporting fair trade, Patagonia empowers workers and promotes social equity in the communities where its products are manufactured. 
The company maintains close relationships with those companies in their supply chain, ensuring that they adhere to strict social and environmental standards. By fostering these partnerships, Patagonia can trace its products from source to shelf and make informed decisions about sustainability and ethical practices. 
At the forefront of promoting regenerative organic agriculture, Patagonia recognises the potential of agriculture to heal ecosystems and fight climate change. Through initiatives like the Regenerative Organic Certification, they advocate for farming practices that improve soil health, enhance biodiversity, and sequester carbon. By supporting regenerative organic farming, they strive to transform the agricultural industry for the better. 
Having been a trailblazer in promoting fair trade practices, Patagonia was one of the first apparel brands to embrace fair trade certification. By partnering with fair trade factories, they ensure that workers receive fair compensation and have safe working conditions. This commitment to fair trade strengthens communities and supports a more equitable global economy. 
Patagonia's dedication to sustainability, social responsibility, and transparency sets an industry standard. Through its innovative practices and advocacy efforts, the company demonstrates that businesses can thrive while prioritising people and the planet. Patagonia inspires individuals, businesses, and governments to take action, proving that a sustainable and socially responsible future is not only possible but necessary.  
Find out more about Patagonia's commitment to making a positive impact here:

Veja: Eco-Conscious Sneakers for a Better World

French footwear brand Veja have become trailblazers in the realm of sustainability. With a strong commitment to transparency, reducing emissions, upcycling, and social reintegration, Veja is redefining the industry's approach to ethical and eco-friendly practices. By combining style and sustainability, the brand showcases the potential for fashion to create positive change in the world. 
Veja believes in complete transparency throughout its supply chain. The company provides detailed information about its production processes, sourcing, and working conditions on its website. By sharing this information, Veja empowers consumers to make informed choices and encourages other brands to follow suit. Veja's commitment to transparency ensures that every step of the production journey aligns with its values of fairness and sustainability. 
Acknowledging the urgent need to address climate change, the company is dedicated to reducing its carbon footprint and has implemented measures to limit emissions throughout its operations. From sourcing organic and fairly traded materials to using eco-friendly transportation methods, Veja strives to minimise its impact on the environment. By prioritising sustainable practices, Veja sets an example for the industry and demonstrates the potential for low-carbon fashion. 


 Veja proudly display their eco credentials wherever they can.

Here the box for a pair of Rio Branco Trainers is emblazoned with the brand's sustainability pledge.

Embracing the concept of upcycling to breathe new life into materials that would otherwise go to waste, Veja incorporates recycled and upcycled materials, such as organic cotton, recycled plastic bottles, and wild rubber, into its products. By repurposing existing resources, they reduce the need for virgin materials and contribute to a circular economy. Through upcycling, Veja demonstrates that sustainability can go hand in hand with innovative design and exceptional quality. 
Veja is committed to social reintegration by providing opportunities for those facing social and economic challenges. The company partners with cooperatives and social projects to offer training and employment to marginalised communities, including former prisoners and refugees. By supporting social reintegration, Veja promotes inclusivity and empowers individuals to rebuild their lives. This commitment to social impact goes beyond just creating sustainable products; it encompasses a holistic approach to fostering positive change. 
Veja's dedication to sustainability and ethical practices has made it a leader in the industry. The brand exemplifies how fashion can be a force for good, demonstrating that style and sustainability can coexist harmoniously. Through transparency, emissions reduction, upcycling, and social reintegration, Veja sets an example for others to follow. By choosing Veja, consumers can be confident that they are supporting a brand that prioritises people and the planet, and actively contributes to a more sustainable and equitable future. 
Learn more about Veja's projects visit: 

Nudie Jeans: Denim that Cares

Nudie Jeans is a brand that goes beyond fashion, committed to leading the way in sustainable denim production. With a strong focus on social and environmental responsibility, Nudie Jeans strives to create a positive impact throughout their supply chain.

Clarity is at the core of Nudie Jeans' sustainability efforts. They believe in sharing the entire process of their denim production, from the raw materials to the finished product. By providing detailed information about their suppliers and partners, Nudie Jeans ensures that ethical practices are followed every step of the way. 

One of their key initiatives is promoting living wages for garment workers. Nudie Jeans actively supports fair pay and safe working conditions, ensuring that everyone involved in their production process is treated with respect and dignity. 

Aphrodite held a Nudie Jeans Repair Spots. event in store in 2021.

Nudie promote the re-use and repair of their products despite the obvious financial benefits of having customers replace items with new items.


Nudie Jeans also places a strong emphasis on reducing the use of harmful chemicals in their denim production. By carefully selecting their dyeing and washing processes, they minimise the impact on both workers and the environment. Furthermore, they prioritise water and energy efficiency, continuously striving to minimise their water consumption and reduce their overall carbon footprint. 

As advocates for organic cotton, Nudie Jeans sources only the finest quality organic cotton for their denim. By choosing organic farming practices, they eliminate the use of harmful pesticides and contribute to a healthier environment for both cotton farmers and surrounding ecosystems. 

Additionally, Nudie Jeans believes in extending the lifespan of their products through repair and recycling. They offer a free repair service, encouraging customers to mend their jeans rather than discard them. Through their recycling program, they give old jeans new life by transforming them into other denim products, reducing waste and promoting circular fashion. 

By adopting sustainable production methods and utilising eco-friendly materials, Nudie Jeans ensures that their denim products are not just fashionable but also ethically and environmentally responsible. Their commitment to sustainability sets an example for the fashion industry, inspiring positive change and a more conscious approach to denim production. 

Discover Nudie Jeans' sustainability strategy by visiting: 

BOSS:  Responsible Luxury

In an era where environmental consciousness and ethical responsibility have become paramount, BOSS stands as a leading example in the fashion industry by prioritising sustainability. With a strong commitment to reducing its ecological footprint and promoting fair practices, BOSS is actively shaping a future where style and sustainability coexist harmoniously. 

Understanding the significance of materials in achieving sustainable fashion, BOSS have taken significant strides to incorporate sustainable fabrics into their collections. From organic cotton to recycled polyester, BOSS embraces materials that minimise environmental impact while maintaining their commitment to high-quality craftsmanship and design excellence. By opting for sustainable materials, BOSS actively contributes to the preservation of natural resources and reduces carbon emissions. 

BOSS recognises the importance of transitioning to a circular economy, where resources are kept in use for as long as possible. Through their initiatives, BOSS aims to reduce waste and encourage the reuse and recycling of materials. They collaborate with industry partners to explore innovative techniques for garment recycling, ensuring that fashion pieces have a second life. By embracing the circular economy model, BOSS strives to minimise waste generation and promote a more sustainable fashion ecosystem. 

Like Paul Smith, BOSS opt for subtlety in their eco approach.

Their sustainability credentials are placed at various points around each garment and on the tags, choosing to let the quality of the garment do the talking.


BOSS believes that transparency is key to creating a more sustainable fashion industry. They actively engage with their supply chain partners, ensuring fair labour practices and promoting worker well-being. BOSS is committed to maintaining strong supplier relationships based on trust, respect, and responsible business conduct. By promoting transparency, they enable consumers to make informed choices and support brands that prioritise ethical sourcing and production. 

The brand have implemented various initiatives to reduce its environmental impact. They prioritise energy-efficient practices in their operations, aiming to minimise greenhouse gas emissions. Additionally, BOSS seeks to optimise water usage throughout their manufacturing processes, conserving this precious resource. By investing in sustainable technologies and continuously improving their practices, BOSS is actively working towards reducing their environmental footprint. 

BOSS recognises the importance of giving back to the community. Through various initiatives, they support social and environmental causes. BOSS collaborates with nonprofit organisations, sponsors community events, and initiates projects that promote education, equality, and environmental conservation. By engaging with communities, BOSS aims to create a positive impact beyond the realm of fashion. 

BOSS' sustainability efforts are a testament to their commitment to a better future. By embracing sustainable materials, fostering a circular economy, ensuring transparency in their supply chain, and reducing their environmental impact, BOSS paves the way for a more responsible fashion industry. With their continued dedication to sustainability, BOSS demonstrates that fashion can be both stylish and ethical, inspiring consumers and industry peers alike to make conscious choices and embrace sustainable fashion practices.  
For further info on Hugo Boss's efforts towards a more sustainable future, visit: 

Paul Smith: Where Creativity Meets Consciousness

Paul Smith is a fashion brand that firmly believes in the power of sustainability and creativity. With a strong commitment to making a positive impact on the environment and society, the brand combines its unique artistic vision with responsible practices. Through its iconic Sun Logo initiative and ongoing sustainability efforts, Paul Smith strives to lead the way in the fashion industry. 

The Sun Logo represents the brand's unwavering dedication to sustainability. Inspired by the radiant energy of the sun, it symbolises a brighter and more sustainable future. This emblem serves as a constant reminder of Paul Smith's responsibility to protect the environment and contribute to positive change. 

Paul Smith understands the importance of sustainable practices across all aspects of its business. From sourcing materials to manufacturing and packaging, the brand prioritises responsible choices. It actively seeks out sustainable materials like organic cotton and recycled polyester, ensuring that its products meet high standards of quality while minimising their impact on the environment. 


Paul Smith's Sun Logo - shown here on one of their classic Zebra logo pieces - adorns the tags of certain Paul Smith products.

The Sun Logo is an indicator that particular items in the Paul Smith range are crafted from materials that are sustainable and ethically-sourced.

Collaborating with suppliers who share its values is a fundamental part of Paul Smith's sustainability strategy. The brand fosters long-term relationships with trusted partners who uphold ethical and sustainable practices. Transparency and collaboration are key to ensuring that the entire supply chain aligns with Paul Smith's sustainability goals. 

Reducing waste is another essential focus for Paul Smith. The brand is committed to minimising its packaging footprint by using responsibly sourced materials and prioritising recycled and recyclable options. In addition, Paul Smith encourages recycling and offers repair services for its products, extending their lifespan and contributing to a more sustainable and circular fashion system. 

Paul Smith believes in the power of community engagement to drive positive change. The brand collaborates with various organisations and charities, leveraging its platform and influence to support social and environmental initiatives. By inspiring others and working together, Paul Smith aims to create a collective impact that extends beyond its own operations. 

With transparency at the core of its values, Paul Smith aims to provide customers with ample information about its sustainability practices. It has achieved certifications such as the Global Organic Textile Standard (GOTS) and the Responsible Wool Standard (RWS), validating its commitment to responsible business practices. These certifications assure customers that Paul Smith's products meet stringent sustainability criteria. 

As a brand, Paul Smith recognises that sustainability is an ongoing journey. It constantly seeks new innovations and technologies to enhance its sustainability practices, always striving for continuous improvement. By embracing creativity and embracing new ideas, Paul Smith leads the way towards a more sustainable future within the fashion industry. 

For insights into Paul Smith's sustainability practices, visit:

Axel Arigato Banner Axel Arigato Banner

Axel Arigato: Redefining Sustainable Sneaker Culture

Footwear icons Axel Arigato are dedicated to integrating sustainable practices into every aspect of their brand, ensuring a positive impact on the environment.  
A key aspect of the brand’s sustainability efforts lies in their careful selection of materials. They prioritise using environmentally friendly materials such as organic cotton, recycled polyester, and recycled rubber. By opting for these materials, they significantly reduce their carbon footprint and contribute to waste reduction throughout the production process. Moreover, they actively seek out suppliers and manufacturers who share their values and uphold ethical labour practices. 
Water conservation is another important pillar of Axel Arigato's sustainability. They strive to minimise water consumption during production by employing water-efficient dyeing and finishing processes. By implementing these techniques, Axel Arigato not only reduces their impact on local water resources but also plays a part in the broader conservation of this vital natural resource. 
Waste reduction is a crucial focus for Axel. They have implemented recycling programs and continuously seek ways to repurpose or upcycle materials throughout their supply chain. This dedication to waste reduction extends to their packaging as well. They utilise recycled and recyclable materials for their product packaging, ensuring that sustainability is considered at every stage of the customer experience. 


Axel Arigato are advocates for reducing waste and actively seek to only manufacture product in limited runs to avoid supply outweighing demand.

Their Axel Xchange program - currently on hiatus - is a prime example of their efforts to add to a circular sustainability model.


Animal welfare is a core value for Axel Arigato. They do not use fur, exotic skins, or any other materials that involve animal cruelty in their products. By prioritising compassion towards animals, Axel Arigato aims to create stylish and high-quality products without compromising their ethical values. 
Taking responsibility for their carbon emissions, Axel Arigato actively measures their footprint and works towards reducing it. They implement energy-saving measures in their offices and stores, as well as offsetting their remaining emissions through various initiatives focused on reforestation and renewable energy projects. 
Transparency is a fundamental aspect of Axel Arigato's sustainability practices. They provide detailed information on their website about their sustainability initiatives, enabling customers to make informed decisions and support a brand that aligns with their values. 
Axel Arigato's sustainability practices encompass material sourcing, water conservation, waste reduction, animal welfare, carbon emission reduction, and transparency. By incorporating these practices into their operations, Axel Arigato sets a commendable example for the fashion industry, demonstrating that fashion and sustainability can coexist harmoniously. 
Explore Axel Arigato's sustainability initiatives and their dedication to ethical fashion at: 

Sustainable Style: Aphrodite’s Eco-Conscious Efforts

In recent times at Aphrodite we have made significant strides to improve our sustainability practices, placing a strong emphasis on ethical operations. We have successfully transitioned to a partially paperless returns system, reducing our reliance on physical documents by giving the customer the option to print out their own label/form rather than providing one for every package shipped. By eliminating the use of paper return labels and documentation, we have streamlined the entire process while minimising waste on our end. 
We have also actively taken steps to reduce plastic waste in our shipping practices. We've made a conscious effort to replace plastic bags with more sustainable alternatives such as cardboard boxes and paper bags whenever suitable. This commitment to responsible packaging not only reduces plastic pollution but also encourages our loyal customers to adopt eco-friendly habits too. 
Our dedication to sustainability extends beyond our own operations. As shown in this blog post, we have begun to actively seek out and support ethical and sustainable brands by adding them to our collection, showcasing their commitment to a more sustainable fashion industry. By collaborating with these like-minded brands Aphrodite aims to promote responsible consumption and offers customers a range of sustainable options. 
By prioritising sustainable practices and continually striving to improve our environmental impact, we aim to set an example for other fashion retailers, demonstrating a genuine commitment to making a positive difference in the world and ensuring a more sustainable future for the fashion industry. 

Embracing ethical fashion is a collective responsibility, and the six brands mentioned here are leading the way in this movement.  
Patagonia, Veja, Nudie Jeans, BOSS, Paul Smith and Axel Arigato have set exemplary standards for sustainable production, fair trade, and environmental stewardship. By supporting these brands, we not only make conscious choices as consumers but also contribute to a more sustainable and ethical fashion industry.  
Join us in celebrating these brands and pave the way for a brighter, more responsible future in fashion with Aphrodite.