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Stone Island Shadow Project Parka Rust

Autumn Arrival: Stone Island Shadow Project Contour Parka

A Design Imagined Under The Concept of ‘Variable Adaptability’

Remember Stone Island’s so-called ‘Toffee Wrapper’ jacket from way back in ’92? Well, this Shadow Project Contour Parka doesn’t stray too far from the unforgettable essence of that retro number. Glazed in the same rusted hue, the jacket rolls out as a striking silhouette from Shadow Project’s 23rd collection, yes you heard that right, their 23rd collection! So, with such a monumental touchpoint insight for Shadow Project, the tastemakers behind the brand felt this hooded garm would be the perfect piece to conceptualise under their ‘variable adaptibility’ notion for the new season.

Shadow Project Contour Parka

By ‘variable adaptibility’, we’re talking about the need for change dependant on your setting or unexpected weather, which, if you’re living in good old England like us fine people, it’s an element you, unfortunately, need to consider on the daily. Shadow Project call out the collection with these words, ‘the looming conditions of winter serve as a starting point for the concept of variable adaptability. Mechanisms of conversion, attachment, and expansion serve to widen the use of potential garments, empowering the wearer to modify them in accordance with shifting environmental circumstance.’

So, with that said, how does this Shadow Project Contour Parka actually diversify to battle general changes in scenery or harsh weather conditions? Well, sitting underneath its dual grid nylon outer that’s both translucent and light-refractive, not to mention insanely durable, is an insulating layer of quilted padding, perfect for retaining heat and protecting the wearer from declining temperatures. Additionally, in honour of its ‘Contour’ moniker, drawstring adjustments clinch in the design at its hood, hem and cuffs, locking in warmth while custom-fitting the design to your own personal stature. Furthermore, nylon jersey inlays tonally articulate the base – starting at the cuffs and working their way right up to the style’s chest to present an element of flexibility in areas which move the most.

Stone Island Shadow Project Parka Shadow Project Dual Grid Nylon Parka

As well as being garment-dyed, this Shadow Project Contour Parka also boasts an anti-drop agent, designed to supply a lasting viel of water repellency on the outer, while further detailing comprises of the brand’s signature, all-black compass badge at the left sleeve, joined by two hand-warmer pockets and a utility zip pocket on the arm.

Anything but bashful, this Parka is commanding in every sense, whether it be in colour, construction or purpose. Take a leap out of your comfort zone this season and soak up the goodness on offer from Stone Island Shadow Project as they continue to serve up their 23rd capsule to the industry’s watching eyes.

 

Patagonia Autumn Winter 19

Patagonia: AW19 Latest Arrivals

Garments With Purpose From Patagonia

If you weren’t already aware, American outdoors brand Patagonia is, in many ways, a forerunner of several developments welcomed by the fashion industry in recent years. Not familiar? Let us get you acquainted…

Take the label’s bid for a sustainable future as a starting point; little to no brands had even considered the impact of fashion on the planet before Patagonia led the way with its introduction of recycled fabrics. Or, cast your mind back to the inception of the brand’s ‘Worn Wear’ initiative – a repair service designed to make your gear last the ages. Whatever the case for review, there’s no doubting that Patagonia is doing its bit to honour founder, Yvon Chouinard’s, lifelong proposal for functional, repairable and durable apparel for everyone.

So, with that said, let’s see how this season’s Patagonia collection lives up to all the above, beginning with the label’s trusty layering pieces.

It goes without saying that with the onset of colder months ahead, your wardrobe can never have too many layers and perhaps the perfect piece to start with is a hoodie. Simple in structure and cosy in construction, a hoodie is pretty much an indispensable item all year round, especially when it comes baring Patagonia’s credentials to the chest. The brand’s P6 Logo hoodie, in particular, is a great silhouette for everyday; as expected, it’s responsibly crafted from recycled materials and boasts a warming fleece lining to the inner.

Patagonia Silent Down Shirt Jacket

With the necessities of warmth and comfort covered by the brand’s hoodie, adding a sharp shirting style into the mix then successfully elevates the look for everyday pursuits. Here we’ve placed Patagonia’s Fjord flannel shirt and Silent Down shirt jacket atop the hoodie, thus injecting varied tones into the lineup, while doubling up on layers and structuring the ensemble on top. Not to mention the shirt jacket is padded with 100% recycled down.

Patagonia Logo Hoodie

Next, a slew of autumnal colour cues find their way into the collection. With Patagonia’s signature Fitz Roy Scope tee in black acting as a breathable base layer beneath, the brand’s more neutral-toned garments can take centre stage in the following look. Both clad in earthy pigments, the brand’s Retro Pile Gilet comes imagined above a Patagonia Fjord Flannel shirt yet again – this time in stripes of ‘bristle brown’, beige and grey. The great thing about these two designs is their ability to do the job – functionality-wise – while looking equally on point for the city streets.

Patagonia GiletPatagonia Retro Pile Gilet

Wrapping things up, this last look debuts as perhaps the most practical all of them all, though each puts up a pretty tough fight for the prize. Each garment in this lineup zips down to reveal yet another branded garment beneath it, until it finally reaches a 1973 infused Fitz Roy, organic cotton tee in light blue. In addition, Patagonia’s Isthmus Parka serves out ‘60s expedition vibes to the outer, bolstered by a wind-resistant ‘mojave khaki’ shell and teamed alongside another iteration of the label’s Retro Pile Gilet in navy.

Patagonia Isthmus JacketPatagonia Parka Beige

All in all, if you’re one of these people that drifts in-between the city life for those well-deserved breaks in the great outdoors, make sure to hit up Patagonia’s latest arrivals for all your long-lasting, adventure clobber this season. You won’t leave disappointed, we assure you.

Stone Island Neck Bag

Stone Island Reflective Weave Ripstop Shoulder Bag

In the thick of the menswear world, a Stone Island bag is somewhat seldom seen in comparison to that of the Italian label’s technically advanced apparel; usually consisting of outerwear, overshirts, sweats, tees and so on. So, when this rather idiosyncratic Stone Island shoulder bag turned up at our front door, needless to say, we were a bit taken aback.

Positively a head turner, the punchy orange design can be worn a multitude of ways, of course, all dependent on your own personal preference. But, no matter how you choose to wear the style, it will – without question – command attention in any setting. Its striking nature widely falls down to its high-octane fabrication, which, if we’re being real here, comes as no surprise when we’re talking about the Italian innovators at Stone Island. The brand is globally renowned for its experimental flair in this area, a principle this bag certainly knows all too well about.

Stone Island Shoulder Bag

Having been crafted from twisted cotton nylon ripstop and then woven with a thin reflective tape that’s arrived as the product of a resin bath incorporating thousands of glass microspheres, this shoulder bag has well and truly had the ‘Stone Island treatment’. After this stage, the item’s meticulous manufacturing process then reaches the garment dyeing phase, where its base is formulated with the label’s special colouring recipes – all while respecting its reflective areas.

Stone Island Shoulder Bag OrangeStone Island Harness Bag Orange

On the bag’s internal side, a mesh lining supports the need for breathability while also preventing any coarse friction on garments that are layered below. Two front pockets are fitted to the outer, with one imagined more inconspicuous than the other, joined by the brand’s synonymous compass patch placed on the lower half to complete.

Whether you’re heading into urban dimensions with this Stone Island bag or stashing it away for festival season, its emergency orange pigments, padded neck strap and buckle belts will have no problem drawing attention. A collector item for sure, that will only transcend in status as the years go by.

Nike Air Max Tailwind VI AQ2567-005

Nike Air Max Tailwind IV: The ’90s Favourite Returns

The ‘90s called, they want their shoes back.

Brimming with nostalgia, the Nike Air Max Tailwind IV continues to reap the rewards of its resurgence this season as the Swoosh debuts yet another new colourway to the sneaker circuit’s prying eyes.

Fresh on the heels of its 20th anniversary, this ‘99 remake is harnessing all the attention it can get after slipping off the radar back in the early noughties. But it seems a few years off the grid has done the design some good. Like any other industry, the footwear realm is subject to change; trend’s come and go, fashion’s fade, but with the current state of the sneaker zeitgeist, Nike’s Air Max Tailwind IV couldn’t feel more relevant.

Finding no problem with carving its place in the millennial air of today, the trainer effortlessly addresses the tastemakers of 2019 with its fierce triple-black colourway. Furthermore, the Swoosh silhouette is anything but refined – it’s shaped with a bulbous anatomy, which not only makes it a certain contender of the Air Max dynasty, but also a compatible extension to the industry’s bigger picture. For a few years now, the scene has been dominated by chunky footwear formulas, making this design a welcomed addition to the current status quo.

Nike Air Max Tailwind Triple Black Air Max Tailwind IV Triple Black

Build wise, it goes without saying that the trainer is a force to be reckoned with. Backed by the science of the Swoosh, the Air Max Tailwind IV rides upon Max Air technology for the smoothest step into the city, teamed alongside flex grooves in its outsole which move and bend meticulously with your foot, while bolstering traction on the ground. The injection of BRS 1000 Carbon Rubber promises protection in even the most vulnerable areas, shielding the shoe from abrasion and other fatal damage that may potentially occur.

Above ship, the upper is articulated with ripple-like accents across its side panels, coupled with tonal materials that subtly pinpoint places of focus – such as the shoe’s toe and heel. Other details includes stealthy Swoosh branding and a full Air Max lacing system.

Give your rotation a touch of throwback style when the Nike Air Max Tailwind IV (AQ2567-005launches in-store and online at Aphrodite on Thursday, October 10th at 8am. Don’t miss out!

Launch Details
Style code –
AQ2567-005
Launch Date – Thursday 10th October 2019
Price – TBC

adidas human made

WIN – adidas x Human Made Solar Hu & NMD Hu: First Look

adidas, Pharrell Williams and Nigo’s Human Made Join Forces

Drop everything you’re doing, we have some exciting news for you; after nine months of endless trialing and impromptu teasing, the adidas x Human Made collection is finally upon us. Set for launch on the 5th of October, the capsule brings with it two romantic remakes of the iconic Solar Hu and NMD Hu trainers.

adidas x Human Made Collection

Both sneakers are already prominent pictures in Pharrell Williams’ collaborative line up with the Three Stripes label, in which styles regularly showcase the designer’s conceptual mindset and affinity for explosive hues. But, for the new season ahead, both the Solar Hu and NMD Hu opt for a drastically different look that’s peppered with the signature aesthetic of Nigo’s Human Made imprint and adidas’ advanced innovation.

Flanked by responsive cushioning, the adidas x Human Made Solar Hu chooses to turn its back on Williams’ audacious tones, instead, favouring a much more refined aesthetic at the base. Heading back to basics in all-white, the silhouette leans on the sock-like support of Primeknit up top, this knitted fabric not only ensures a breathable ride, but also encourages flexibility through every pursuit. And at the vamp, Nigo opts to position Human Made’s synonymous red logo to the core – vibrantly embroidered, the emblem holds the brand’s moniker close to its heart, while its beating lines represent adidas’ iconic three stripes.

adidas x Human Made Solar Huadidas Human Made Solar Hu

Though the external form of the shoe has been treated to a 360° makeover, its functionality remains mostly the same. Bolstered by a boost™ midsole and a stabilizing Torsion system, the trainer lands and propels smoothly, while its continental rubber outsole provides superlative traction on the ground.

adidas x Human Made Solar Hu White

In like manner, the adidas x Human Made NMD is a shoe after the Solar Hu’s heart. With technology on its side, the trainer powers ahead with the same responsive boost™ cushioning, paired with moulded EVA midsole plugs anchoring both side panels for that signature NMD look. As well as the Human Made heart sitting to the vamp, this iteration also boasts the label’s ‘STRMCWBY’ logo, short for Storm Cowboy, to its leather heel panel. Internally, the design is finished with a colourful diagram that playfully maps out surrounding areas of the body, including the lungs, liver, stomach and so on.

adidas x Human Made NMDHuman Made x adidas NMD Trainer

Since both Nigo and Pharrell have collectively made magic of anything they’ve turned their hand to for decades now, the future is looking bright for the adidas x Human Made collection, with the Solar Hu and NMD Hu silhouettes launching in just a few days time (05/10/19) here at Aphrodite… act fast if you want to catch a pair!

Launch Details
Style codes – 
Solar Hu EG1837  /  NMD EF7223
Launch Date – Saturday 5th October 2019
Price – Solar Hu £139 / NMD £219

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We are also giving on lucky winner a chance to bag a pair of adidas x Human Made NMD Hu’s for free! All you have to do is head over to our Instagram page and follow the instructions. Good Luck!

WIN A PAIR OF ADIDAS X HUMAN MADE NMD HU PHARRELL WILLIAMS SNEAKERS

Stone Island Reflective Weave Ripstop TC Jacket

The Stone Island Reflective Weave Ripstop TC Jacket Has Arrived

Complete with the limited-edition white compass badge, Stone Island’s Reflective Weave TC Jacket is now available in-store and online

An illuminating silhouette from Carlo Rivetti’s casual-luxury label, the Stone Island Reflective Weave Ripstop TC jacket is set to outshine garments in abundance this season. Having arrived in-store earlier this week, the glowing-green design has already drawn in the crowds thanks to the brand’s limited-edition white compass badge sitting to its sleeve. Of course, any well-informed Stone Island aficionado will know that the rare emblem is symbolic of the label’s exclusive, in-house materials. So, with that said, let’s take a closer look at this special number.

Stone Island Reflective Weave Jacket

Crafted on home turf, the Italian-made design personifies the complex work of Stone Island’s expert production team. At the development stages, the style is cut from twisted cotton nylon ripstop fabric which then gets woven with a thin, highly reflective tape – obtained via a resin bath that embodies thousands of glass microspheres. From this point, the jacket is then dyed with Stone Island’s specialized colouring formulas which cover textile areas of the silhouette, while ensuring the reflective surface is not compromised.

In addition to this, the Reflective Weave piece is treated with an anti-drop agent, while internally, a Panno Jacquard lining takes design cues from woollen military blankets. Tonal and insulating, the detachable lining is finely crafted from a recycled wool blend and features Stone Island’s compass logo proudly imagined from jacquard processing.

Stone Island Panno Jacquard JacketStone Island White Compass Badge Jacket

With form firmly covered, function plays a big part of the jacket itself. A two-way zip closure and velcro storm flap ensure the garment grasps both versatility and security, while the incorporation of three handy pockets promise ample storage space.

Finally, the seldom-seen white compass patch works as a badge of honour for this Stone Island Reflective Weave design; celebrating the efforts of the label’s team, expertise, innovation and cutting-edge craftsmanship.

Stone Island Ripstop TC Green Jacket

Shop this stellar style in-store and online at Aphrodite now.

 

Aphrodite 25th Anniversary

Aphrodite 25th Anniversary Collaboration

To celebrate our 25th Birthday we’ve teamed up with Oliver Spencer, Grenson and Nudie Jeans to bring you a limited-edition collaborative collection that not only pays homage to our newest milestone, but highlights the unique characteristics that have taken each of the veteran designers to the top of their respective games.

Aphrodite 25th Anniversary

Aphrodite x Oliver Spencer

Having made shoes since 1866 not only does Grenson have a slight leg up on us when it comes to the sheer amount of years under their belt, but also when it comes to their ability to put together some undeniably top drawer footwear. No more evident than in this updated rendition of their M.I.E Sneakers, Grenson double down on their commitments to refined craftsmanship and precise construction, presenting a shoe that not only looks exceptionally easy on the eyes but perfectly embodies the British brand’s ethos and principals.

Aphrodite x Grenson

25 Years Grenson MIE Sneakers

Championing the brand’s rich heritage history, the trainers use the traditional Goodyear welted method, a technique which Grenson has implemented for over 150 years which, despite being a more labour intensive and time-consuming process, yields significant improvements to both sustainability and durability. Made from a mixture of both smooth and grained tan leather for a hit of textural depth, they feature a contrasting rubber cup sole, script font detailing to the inner and an embossed Aphrodite moniker to the heel.

Aphrodite 25 Years Oliver Spencer Jacket

Oliver Spencer Collaboration Jacket

Oliver Spencer Jacket Detail

If outerwear is more your flavour Oliver Spencer may have just the thing. Known for their super contemporary cuts and traditional tailoring influences the London based brand has carved out a name for themselves when it comes to their seamless blend of both smart and casual sensibilities. Limited to 25 units, the jackets are presented In both an earthy olive and vibrant mustard colourway and boast a water repellent fabric as well as a number of paired back talking points including a signature press stud clasp, two-way zip and co-branded interior labels.

Oliver Spencer x Aphrodite

25th Anniversary Collab

Aphrodite 25th Anniversary

Last but certainly not least Nudie Jeans have not only treat us to a bespoke pair of their world-renowned denim but thrown in an exclusive graphic print t-shirt and tote bag for good measure. Using a robust selvedge denim, that’s made from 100% organic cotton, the jeans take on the brand’s tried and tested Lean Dean style sitting slim through the leg and tapering to the ankle. Designed exclusively for our latest milestone they feature detailing to the interior pocket lining and the classic jacron patch to the waist, hole punched 25 times to represent each of our years in business.

The full 25th Anniversary collaborative collection is available both in store and online now.

Nudie Jeans Detail

Nudie Jeans Back Print

Aphrodite 25th Anniversary Collaboration

 

Ami de Coeur T-Shirt

Latest AW19 Arrivals: AMI, APC & COMME des GARÇONS

Discover What The Autumn-Winter ’19 Season Has In Store

Luckily for us, and especially luckily for you, we here at Aphrodite have found ourselves in the possession of some stellar attire for the upcoming AW19 season. So, whether the understated, clean lines of APC are just your thing, or COMME des GARÇONS’ unconventional silhouettes are the must-have pieces for your collection – we reckon you’ll have no trouble picking up some staples this season.

Two noteworthy labels, both of whom operate from their base in the tangled streets of the City of Lights, have transcended this season’s offerings with their clean-cut aesthetic and comparable design codes. Parisian imprints, AMI and APC, are steered by lauded male designers and share the same minimalist outlook and effortless French elegance through each and every collection.

Bringing a much-needed pop of colour to the doom and gloom of the autumnal period, AMI’s Alexandre Mattiussi has indulged in a selection of sweet shades to kick things off. With hues ranging from punchy pistachio, buttery beige and vanilla, AMI’s tees, sweats and hoodies will illuminate any dull weather standing in your path and serve your ensemble a brighter note. Silhouettes are anything but slender, in the mind of Mattiussi – the boxier the better. But, of course, no AMI piece is truly complete without the signature ‘Ami de Coeur’ emblem in pride of place, again – showcased larger than life for AW19.

Ami Hoodie Ami de Coeur Tee

Much like its French neighbour AMI, Jean Touitou’s label APC is very much predictable, and we mean that in the greatest possible way. Every year APC avoids ‘trend’ fashion and the unsustainability associated with that; delivering in turn styles that promise to remain relevant for years to come, free from ostentatious surprises and certainly nothing too out of the ordinary. For AW19 you can expect to see a plethora of branded pieces, whether it be tees, sweats or accessories, they’re all proudly sporting the label’s abbreviated ‘Atelier de Production et de Creation’ moniker.

Take for instance the simple navy sweat below, both cosy and comfortable, the design wouldn’t look out of place in five years’ time thanks to the timelessness of Jean Touitou’s fuss-free aesthetic, an element of APC that’s helped it pave such a presence within Parisian youth culture.APC SweatshirtAPC Sweatshirt Navy

Across the globe and within the affluent, architectural streets of Tokyo’s Aoyama district, Rei Kawakubo’s talented team has been hard at work producing the next COMME des GARÇONS SHIRT range. Less avant-garde than the brand’s main collection, Kawakubo’s SHIRT diffusion line sees a range of shirting designs delivered in a multitude of palettes. The hoodie and coach jacket below play on the pinstripe theme found across the COMME des GARÇONS SHIRT collection this season.Comme des Garcons HoodieComme des Garcons Coach Jacket

Built in fine stripes of blue and white, the traditional coach jacket is seldom seen in a pattern of this kind, making it almost certain to stand out throughout urban settings this season. Also subverting the norm, the hooded, pinstripe piece in the brand’s line up is definitely not bound for off-duty days like the conventional hoodie, instead, the cut, construction and fit nod more to formal, weekend outings.

All of this, plus a variety of sleek, smart accessories on offer both in-store and online will ensure your wardrobe receives the seasonal refresh it needs. Shop all the featured garments on our website or in our Sunderland city centre store now.

Stussy AW19: First Look

Stussy’s AW19 Collection Showcases The Brand’s Dedication To Pushing Boundaries

Presenting an exciting mix of tactical and contemporary pieces, the arbiter of streetwear Stussy returns with a refreshing instalment that boasts the brand’s signature Californian roots. With a heritage that started way back in the ‘80s, Stussy is now considered a global standard within skate, hip-hop and street culture. The AW19 collection plays with the brand’s rebellious aesthetic and features instantly-recognisable logos, signature silhouettes and classic prints.

Stussy Panel Jacket

Transitioning from summer to winter requires a fit that can withhold the unpredictable weather and the Panel Track Jacket does just that. Assembled with jagged contrasting colour-block panels that channel ‘90s inspiration, the track jacket showcases the brand’s dedication to taking classic silhouettes and re-thinking them with signature Stussy aesthetic. Masterly lightweight, the nylon construction is the ideal layering piece. We paired the track jacket with some of our favourite garments from the latest batch; including Stripe Crew T-Shirt and Utility Cargo Pant.

Stussy Stripe Crew Tee

Committing to the ‘90s theme, the Stripe Crew T-Shirt boasts a nostalgic, sporty aesthetic. Adorned with the label’s world-famous logo amongst striking, colour-block stripes – the heavy build crew neck is offered in a loose, period-appropriate fit. This season Stussy has created truly energetic and wearable pieces that will add that well-needed pop of colour to any winter wardrobe.

Stussy Utility Jacket

Stussy Utility Jacket Grey

If you’re looking for a functional, cold-weather necessity – Stussy have you covered. The next highlight from the collection is the Utility Jacket. Boasting four front pouch pockets with three additional zip pockets, the utilitarian design is ideal for storing all your every-day essentials. Rubberised branding adds a modern update to the piece whilst retaining traditional utility features. Water-resistant, versatile and perfect for layering – the nylon jacket guarantees to stick with you for many seasons to come.

Stussy Utility Cargo Pant

Again, we paired the jacket with the Utility Cargo Pant in Black. Dripping in utilitarian design – the nylon trousers are fitted with two back flap pockets and roomy cargo pockets to the legs. Developed to hold your everyday must-haves. Adjustable waist and cuffs allow the functional trousers to fit perfect to you.

Stussy Torque Jacket

Stussy Torque Chore Jacket

Adding to their already impressive arsenal of lightweight jackets, Stussy presents the Torque Jacket. Dressed in an orange colourway, the 100% cotton jacket gives off some serious autumnal vibes. Point collar, button-down placket and four double pouch pockets – the piece combines the classic overshirt silhouette with Stussy’s favoured utilitarian design.

Stussy Basic Sweatshirt Orange

Stussy Basic Hoodie Yellow

Of course, no Stussy instalment would be complete without a handful of classic sweats that provide premium comfort and work perfectly for the season. The rich autumnal colour palette really shows within the collection of bold layering pieces – offering hoodies and sweatshirts in a variety of different colourways. Our personal favourite is the Basic Crew Sweatshirt in Orange and Basic Stussy Hoodie in Lemon.

The Stussy AW19 collection will be launching on 30/08/19 both in-store and online at Aphrodite.