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Nike Air Max 98 Trainers

Nike Air Max 98 : Classic Meets Modern

NT Nike Air Max 98 : An Icon Reinvented

As a longstanding member of the Air Max family, the iconic 98′ silhouette is reinvented to produce a contemporary adaption of the classic trainer. After being unearthed from the archives in recent years, the Nike Air MAx 98 shoe is onto its’ next chapter of not only providing comfort but style alike, appealing to a whole new generation of Air Max enthusiasts. Boasting over 20 years of innovative technology, this once runners’ shoes has become a symbol of menswear fashion, storming into mainstream trends. Fusing the old-school quality that charmed us all upon its’ original release with modern comfort innovation, the result is an adaptive and durable product, one that will be with you for years to come.

Nike Air Maxc 98 Trainers Aphrodite

Absorbing each and every stride, the fully visible air system not only contributes the statement ‘bubble’ aesthetic but gives you the responsive plush cushioning needed to keep you up and ready to take on every day. The Nike Air Max 98 has been crafted from leather and mesh, the upper forms together into a sock-like fit , offering breathable durability, with a reflective trim detailing for that extra ‘sports luxe’ touch. Nike does not fail with intricate design details, providing subtle hints of aesthetically pleasing features that provide technology merged with style. A signature waffle tread contributes abrasion-resistant grip to every step whilst piping details all round introduce layers and textures to a classic shape.

Nike Air Max 98 Sneakers

The perfect way to add some tactility to your outfit, the 98’s have become a staple piece to every males’ wardrobe, becoming an iconic shoe to finish off any outfit. Evolving from their original means, they are no longer seen on the feet of runners but now on the everyday man on the street. Team them up with cuffed joggers and a subtle crew neck jumper with hardware accents for a casual daytime look.

Shop the Nike Air Max 98 Trainers Online At Aphrodite.

Nike Air Max 98 Trainers

 

 

Barbour's Ashby Jacket

The Barbour Ashby Jacket Explored

Everything you need to know about the brand’s iconic wax jacket 

Characterised by its timeless identity and adept weather protection properties, the Barbour Ashby jacket is simply a piece of infinity for your wardrobe. If you’re yet to invest in one of the brand’s noteworthy wax jackets, perhaps the Ashby’s expert construction and practical charm may persuade you into finally taking the leap. To ensure you’re up to speed with this garment’s undisputed styling, we’ve taken the liberty of offering you a full rundown of the jacket from top to bottom, so keep reading to discover whether this lauded outerwear piece is for you.

What is the Barbour Ashby jacket made from?

For decades now South Shields-hailing brand Barbour has remained synonymous with traditional British fashion thanks to its waxed finishes and tartan design cues, which simultaneously bring status-heavy styling to everyone from British royalty to pop icons, and the Ashby’s thoughtfully constructed fabric composition only transcends Barbour’s heritage credentials even further.

Like several of Barbour’s most-favoured fits, the Ashby is coated in a waxed cotton shell. More specifically, the brand’s signature 6oz Sylkoil wax is implemented across the silhouette’s base – Sylkoil is the oldest and most traditional wax cotton Barbour employs; it’s an ‘unshorn’ woven cotton, dyed and waxed with a matte finish to guarantee an authentic patina as the garment gracefully ages and wears in.

Internally, the design is lined with the brand’s Classic Tartan, a fabric that is frequently executed throughout Barbour’s offerings, spanning everything from scarves, gloves, and even dog accessories. This colourful crisscrossed pattern is developed by Kinloch Anderson – an Edinburgh-based Highland Dress expert with an expansive lineage in the field, who successfully brings Barbour’s Scottish heritage to the forefront.

Bonus fabric features of the Ashby include a corduroy collar, which provides textural tone to the garment, while polyester sleeve linings prompt efficient slip on and off motions.

Barbour Ashby Jacket Collar

Barbour Ashby Jacket Lining

How does the Barbour Ashby jacket fit?

As many Barbour aficionados will already know, the Ashby is based upon the brand’s iconic Bedale jacket – a silhouette originally developed by Dame Margaret Barbour with equestrian endeavours in mind. Though still rendered to honour its predecessor’s historic ties, the Ashby locks down a more progressive stance on style. For one, it’s more streamlined than the Bedale, not to mention it’s crafted with longer-set sleeves and an elongated body. The added incorporation of raglan sleeves and a vented hemline also impacts the design’s range of motion; allowing it to move freely through a variety of activity, regardless of whether you’re heading for the depths of the English countryside or landing in the beating heart of the city.

Barbour Wax Jacket

How many pockets does the Barbour Ashby jacket have?

It goes without saying that when you’re laying down a substantial amount of money for a jacket, you need it to be equipped with an assortment of wholly functional features, including an array of pockets, to which Barbour’s Ashby does not disappoint.

In total, the jacket carries five pockets, with the first two fitted just shy of the chest area. Positioning the pockets here, and angling them in the way they are, allows the wearer to effortlessly slot their hands into each side entry, while the two bigger bellow pockets below prove perfect for storing essential items while you hotfoot it from location A to B.

Finally, a concealed pocket resides at the inner jacket, free for storage of personal items, such as wallets or phones, that need to be kept close by and require heightened insurance throughout the day.

Barbour Ashby Jacket Pocket

Additional features of the Barbour Ashby jacket?

For extra protection against harsh conditions, the jacket is secured with a durable zip closure and a branded storm flap. This fastening is meticulously detailed with gold-toned Barbour hardware that runs the full length of the garment.

And the brand’s scrupulous attention to detail doesn’t stop there, these studded accents also neatly embellish the design’s pockets, while tone-on-tone Barbour embroidery subtly weaves its way onto the silhouette’s waistline.

Barbour Zip Fastening

Barbour Ashby Hardware

Lastly, as expected from one of the brand’s most prolific designs, the Ashby rightfully pairs with Barbour’s esteemed zip-in liners. The compatibility of the design with these optional, insulating layers, not only promotes increased warmth when situated in the great outdoors, but it also aids an aspect of versatility, allowing the wearer to double-up or subtract on layers based on necessity.

If you had any unanswered questions about Barbour’s Ashby jacket, we hope this feature has served clarity to your curiosity. Truly built to last, this faithful piece of outerwear will serve every environment you encounter endlessly; so, whether you were hoping to get back to nature or often find yourself navigating the city’s chaotic dimensions, don’t waste any time getting acquainted with this robust style, shop it here.

Nike Blazer Mid ’77 Vintage: For Old Times’ Sake

Although we’ve very recently clicked toward a new decade, it seems that for Nike, the clock only seems to be rolling backwards. For 2020, the sporting stalwart is digging through its extensive archive to re-deliver the iconic look of ‘70s B-Ball, encapsulated perfectly this season by the upcoming release of the all-new Nike Blazer Mid ‘77 Vintage, set for release at Aphrodite on 23/01/2020.

It’s certainly no secret that the Beaverton-hailing brand has a penchant for shooting sartorial hoops; for generations now, the Swoosh bearing label has visually represented pioneering players across the globe, while its iconic footwear designs have scaled professional leagues from the top to the bottom. The latest Nike Blazer Mid ‘77 Vintage distinctively harks back to times gone by, referencing an early age in the game, whereby the likes of Moses Malone and Julius Erving would be dominating play with their trailblazing performances.

Nike Blazers

Clad in blinding whites and punchy blacks, this retro silhouette sets just high of the ankle, providing the wearer superlative support during a plethora of activity. Composition wise, leather and synthetic uppers supply these sneakers with a textural, tonal finish while supplying a supple build for all-day comfort. As well as vintage treated midsoles, these sneakers also boast exposed foam at the inner tongue, a signature component of the Nike Blazer and a feature that catapults the throwback theme to new heights.

Underfoot, Nike utilises an autoclave construction which firmly bolsters the shoe’s outsole to the midsole, giving the design its streamlined, ergonomically considered shape, while its non-marking, solid rubber surface is articulated with a herringbone pattern that promises to provide stable traction.

Nike Sneakers

Keep your eyes peeled in the coming days for the release of the Nike Blazer Mid ‘77 Vintage, we’re confident the sportswear giant is about to score a huge slam-dunk with these retro-rendered kicks.

The North Face Extreme: Tapping Into The Archives

The North Face Extreme Capsule, From The ’90s To Now

The North Face may originate from humble beginnings on the west coast of America, but its ambitions – from the outset – were anything but ordinary. Born out of a passion for mountaineering, the San Fran-hailing label sought to outfit people bound for global pursuits, whether that meant those consumed by wanderlust or extreme go-getters. Their mission statement was simple.

By seeking this status and stature during their formative years, the ‘North Face’ namesake quickly grew into its own entity and was soon distinguishable through every corner of the globe. Whether it was on the slopes of the French Alps or around campfires in Norway, The North Face’s identity quickly discovered mass circulation.

From this point, the brand officially ‘began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe’, thus making way for the iconic introduction of, Never Stop Exploring™, a company mantra that still resonates today. Bonding camaraderie with these individuals and their adventures led TNF to uncover design cues in myriads of areas, all derived from one common denominator – humanity.

More than 50 years after its inception, TNF has now delivered countless collections while positioned high on the world’s stage, and for 2020 the brand chooses to revisit its extensive archive. Comprising retro typefaces, decorative graphics and a tricolour aesthetic, the latest The North Face pieces turn back the clock on the ‘90s.

The North Face Extreme Capsule

Perfectly in sync with the resurgence of the era and the industry’s grip of it, these colourful garms call on the 1992 The North Face Extreme capsule. Referencing once more the brand’s penchant for the great outdoors, each piece is emblazoned with an ‘extreme’ slogan, while clad in commanding hues of black, cherry and turquoise.

In many ways reminiscent of the brand’s Black Label ‘Rage’ capsule, that was trialled and tested by professional skiers and extreme snowboarders, this new offering has a distinctive urban edge to it. From breezy tees to rain jackets, and heavy-duty backpacks, the collection can transform from climate to climate, from purpose to purpose and from every environment.

Shop The North Face Extreme Collection at Aphrodite from 15/01/2020.

Home of Classics adidas

adidas Home of Classics: The Next Chapter

Acting as an antithesis to the sneaker industry’s often unsustainable noise, adidas’ ‘Home of Classics’ collection proudly veers away from short-term trend fashion, and instead, favours styles that lock down an abundance of versatility. When the adi’ concept first launched last year, its refined, stripped-back designs brought a breath of fresh air to the bulbous, audacious aesthetic of 2019 and the global status quo.

Launching midnight January 15th, the next ‘Home of Classics’ instalment brings with it the iconic adidas Continental 80, Stan Smith Recon and SC Premiere – all clad in a creamy, off-white colourway. Though sharing many of the same qualities and all delivered as a premium update of their originators, each trainer has its own story to divulge within the realm of footwear.

Rendered as a contemporary update on the ever-dependable Stan Smith, adidas’ Stan Smith Recon takes its moniker from the two-time Grand Slam champ of the same name. Boasting a premium leather upper and lining, this timeless silhouette sees monochromatic hues cast a timeless, wearable image over its identity. Shunning Stan Smith’s signature green stamp, this pared-back version replaces the tennis ace’s face with an unusual tweak at the tongue. As last year’s Home of Classics collection subtly touched on, the sneaker everts the shoe’s (traditionally internal) sizing scale and places it externally at the tongue. Additional accents include the brand’s signature perforated 3-Stripes, a suede heel panel and the same robust rubber outsole that debuted in the ‘70s.

adidas Stan Smith Recon

For the Home of Classics Continental 80, the aim is to recharge the ‘vintage charm of the era’, doing so with myriads of retro elements, including a branded window positioned at the sidewall and a split cupsole with EVA insert that perfectly captures the sneaker zeitgesit of the ‘80s. The colourless, stacked upper of the shoe is broken up with perforations, tonal thread and several recognisable adidas credentials.

adidas originals Continental 80

Last, but by no means least, the adidas SC Premiere calls on the sportswear heavyweight’s courtside heritage. Inspired by generations of timeless tennis style, this latest rendition, like the Continental 80, features a retro logo window and layered look across its upper, teamed alongside a ‘world famous for quality’ imprint at the reverse. One of the shoe’s standout components, which you don’t see again across the collection, is the SC Premiere’s serrated sole unit; this jagged edge provides superb grip at the surface of the design, enabling the wearer a trusty, stable ride through the streets.

adidas SC Premiere

Designed to pair seamlessly with a plethora of fits, the 2020 Home of Classics series harnesses boundless amounts of style and substance. Purchase an adidas classic when the capsule launches midnight 15/01/2020.

A.P.C. Carhartt Interaction #5

A.P.C. Carhartt WIP Interaction #5: Coming Soon

Following a slew of high-profile collaborations, A.P.C. is set to showcase yet another ‘Interaction’ alongside workwear stalwart Carhartt Work In Progress, with whom it has already worked with four times previous. Launching in the coming weeks at Aphrodite in-store and online, ‘A.P.C. Carhartt WIP Interaction #5’ sees the two revered labels blend their tastes to deliver a collection that harmonises both A.P.C.’s understated elegance and Carhartt WIP’s steady embodiment of streetwear.

A.P.C. x Carhartt

Fronted by a co-branded logo, in which the label’s iconic ‘C’ emblem falls to the end of the French brand’s three letter acronym, this series takes signature Carhartt pieces, such as the brand’s Michigan Chore Jacket and elevates them via the employment of A.P.C.’s extensive fabric expertise. Steering the capsule in this way quickly sees each garment redefined, for example, the jacket’s rugged indigo canvas is replaced with a smooth cotton construction.

In addition to reworking materials, the ‘A.P.C. Carhartt WIP Interaction #5’ collection also embraces a sustainable shift. Organic cotton tees, sweats and hoodies – in unisex formulas – form a weighted part of the offering, demonstrating once more the industry’s pursuit for a cleaner planet and the ever-increasing consciousness of brands globally.

A.P.C. x Carhartt Interaction #5

As well as an array of essential pieces in pared-back hues of washed denim, greys and khakis, ‘Interaction #5’ also includes super-soft cashmere beanies, caps, jeans and co-branded tote bags for commuting your necessities in superior style throughout the city.

The campaign for the collection is headed by Matteo Montanari, an Italian photographer who currently divides his time between London and New York. Having produced editorial imagery for the likes of Vogue Italia, Calvin Klein and Ralph Lauren, it certainly comes as no surprise that the images effortlessly capture each brands agenda to a T. Shot candidly in Paris, the images hone in on A.P.C. and Carhartt staff selected from stores in Paris, Antwerp and London. Also on hand is French stylist, Charlotte Collet, who supplies her laidback, undone look to each ensemble.

APC Carhartt Collection

Be sure to keep your eyes peeled for the ‘A.P.C. Carhartt WIP Interaction #5’ collection dropping later this month, and in the meantime, shop an assortment of carefully-constructed, sleek styles from A.P.C. online at Aphrodite here.

Canada Goose Armstrong Coat

Canada Goose Armstrong Hoody: A Closer Look

The cool, blustery conditions of winter are unavoidable as we enter January and far beyond, but with thay said, it’s certainly not all doom and gloom from here on out. With these plummeting, erratic temperatures, comes a much-needed chance to update your rotation, making this month the perfect time to invest in the Canada Goose Armstrong Hoody.

If you’re already the proud owner of a Canada Goose garment, we’re pretty confident you can vouch for the brand’s function-first motto. CG pieces are undeniably purpose-driven; they fuse the brand’s affinity for extreme conditions with a desire to develop apparel that responds to the harshest of elements in a robust, yet sleek, street-sturdy manner. All sound good? Keep reading…

Features of The Jacket

Whether you’re bound for an Après Ski scenario this year, or simply need to navigate the UK’s climates, we’re recommending the Canada Goose Armstrong Hoody as your number one companion. Why? Well, to begin with, the jacket is fabricated with a durable nylon shell, featuring Cordura® fabric in pinpoint areas to withstand everyday wear and tear. In addition to this, the entire silhouette is packed to the brim with fluffy down fill; meaning whether you’re on the slopes or in the city’s tangled streets, this one will keep you immensely insulated.

Canada Goose Armstrong JacketCanada Goose Armstrong Hoody BackCanada Goose Logo

How Does The Canada Goose Armstrong Hoody Fit?

While we’re on the topic of the jacket’s exterior appeal, it would be foolish to continue without mentioning its favourable fit. The Canada Goose Armstrong Hoody is built to retain heat through the utilisation of a bespoke cut and an assortment of functional features. These include drawstring adjustments at its hood, a zip-through closure and Recessed Power Stretch® cuffs with a thumbhole construction for keeping sleeves in place during activity.

Also to the exterior, two fleece-lined pockets sit either side of the coat’s waist for keeping your hands warm through cold days or for storing several of your everyday essentials. As well as these crucial compartments, a further set of interior pockets provide more storage for necessities, while one of them also allows the jacket to fold down and pack away into within a moment’s notice. Convenient or what?

To finish, adept and meticulous Canadian craftsmanship ensures every feature on the jacket is certified to the highest of standards, while the brand’s signature red disc logo completes the left arm with performance prestige.

Where Can I Buy The Canada Goose Armstrong Jacket?

Take a more in-depth look at the Canada Goose Armstrong Hoody in the video below or browse our full selection of Canada Goose online.

Gifts Under £250

The Best Menswear Gifts Under £250

From premium footwear courtesy of Scandinavian label Axel Arigato, to pastel offerings from Italian brand CP Company and luxe accessories from DSquared, our best menswear gifts under £250 guide will help you decide what to get the person who seemingly owns everything.

To kick things off we’ve called upon the faithful aid of British imprint Paul Smith to address things in the loungewear category. Flavoured with the label’s colourful persona, this Paul Smith Dressing Gown has been adorned in the brand’s ‘Signature Stripe’ – granting it not only a trusty investment but also a colourful piece that will never fade. In addition to its bold aesthetic, the design also employs a comfy towelling base which features two roomy pockets and a belt tie. Take downtime in your stride with this piece by your side. Price – £199.

Paul Smith Dressing Gown

Next up is Portland, Oregon-based boot company Danner. With over a century’s worth of industry experience, you can count on the brand’s footwear styles to see you through every adventure you set your sights on with both form and function. Danner’s Bull Run boots in all-black are the ideal choice for somebody who likes to harmonise urban and off-trail pursuits; their slip-resistant synthetic sole is designed to tackle any terrain while their hiking-like laces reference the label’s affinity for the great outdoors. Price – £195.

Danner Bull Run Boots

Mr. Ralph Lauren and his iconic Polo Bear can’t go without a mention in this gifts under £250 lineup. The duo come together once more this festive season to offer up a superbly soft hoodie for your casual rotation. Made with a smooth fleece interior, the cosy silhouette sees the brand’s time-honoured sidekick grace the chest in his favourite streetwise getup, complete with ribbed cuffs and a hemline for a snug, secure fit. Price – £155.

Ralph Lauren Polo Bear Hoodie

Pledging their case to logomania, DSquared’s Dean and Dan Caten return to surprise the people in your life this Christmas. Offering up an assortment of luxe, logo-laden accessories, the Canadian twins serve up several phone cases for your favourite tech along with supple leather wallets for organising your financial assets. Prices vary from £69 to £215.

DSquared Accessories

Perhaps someone you know deserves a touch of colour in their life, if you’re unsure, let Italian casual-luxury brand CP Company do the deciding for you. The label’s latest pieces for SS20 set a pastel agenda, we’re talking sky blues sweats, mint greens jackets and everything in-between, not to mention they all boast the label’s iconic lens detailing – a status symbol embraced by every generation. Prices from product to product vary.

CP Company SS20 Sweatshirt

Tapping into 2019’s neon trend is Barbour’s ultra-cool, younger sibling Barbour Beacon. The brand’s Earl jacket is guised in a zesty orange colourway with blue and red trims, while its Barbourtech® construction equips it with trusty weather management properties which will make the wearer’s life a breeze. Give the gift of care and colour this season. Price – £179.

Barbour Beacon Earl Jacket

A pair of fresh white kicks round off our best menswear gifts under £250 guide. The Axel Arigato Clean 90 sneaker is a footwear classic, as many of you will already know, and this time around we’ve chosen a reworked version of the shoe to complete our lineup. The modest, refined look of the trainer has been elevated and embellished with an array of colourful swallows at its sidewall, while all the brand’s usual elements remain in place, including the expert Portuguese construction, gold-foil branding and sturdy rubber cupsole.

Axel Arigato Clean 90 Sneaker

Fulfil someone’s wishlist this Christmas with a plethora of gifting options available at Aphrodite online or in-store.

Designer Gifts Under £100

The Best Menswear Gifts Under £100

Blinked and suddenly it’s December? Don’t worry you’re not the only one feeling that way; somehow the festive season has crept upon us again and if you’re anything like us I’m sure the festivities are locking down your diary quicker than you can even keep up. So, with so much to do and so little time, get a hard start on Christmas now with our top menswear gifts under £100 list. From British design house, Vivienne Westwood, to Japanese imprint COMME des GARÇONS and sporting giant New Balance, find all you’ll need below…

If you’re living in the UK right now, you’ll already be well accustomed to the season’s bitterly cold temperatures, and of course, with these harsh climes comes the appropriate attire to match. Our European neighbours over at Parisian label Ami have seasonal dressing down to a T, as demonstrated by these chunky, ribbed knit beanies. Made with love in Portugal, both styles are crafted from a warming woollen construction with the brand’s iconic ‘Ami de Coeur’ emblem sitting in pride of place. Price – £85.

Ami Fisherman Beanie

Keeping in tune with the cosy theme, the following BOSS Slippers are perfect for the man who enjoys his home comforts. Dressed in neutral tones, this pair arrive adorned in plush servings of suede with a super-soft fluffy lining for unbeatable warmth when you’re in need of some well-deserved R&R.

BOSS Home Slippers

Hitting our menswear gifts under £100 list next is a Japanese imprint that has its finger on the pulse of every subdivision out there, including fragrance. The COMME des GARÇONS Parfums line has been in circulation since the mid ‘90s and is still going strong today; from woody scents to musky aromas, the diffusion label has a smell for everyone to adopt as their signature. In particular, the COMME des GARÇONS Blackpepper Eau de Parfum is a standout selection, it’s formulated with spicy, addictive notes, not to mention its unisex – meaning it could solve two presents all at once! 50ml price – £70.

COMME DES GARCONS PARFUMS Blackpepper Eau de Parfum

Placing third on our round up is rebellious British designer Vivienne Westwood. Utilising contrasting tones of silver and mustard to deliver a sumptuous offering, this Vivienne Westwood Orb Keyring is the perfect item for gifting over the Christmas season, whether it’s for a male or female. It’s guaranteed to electrify your keys with its unmissable lightning bolt and studded leather charm. Available in yellow and black colourways. Price – £65.

Vivienne Westwood Keyring

For that passionate sneakerhead in your life look no further than the latest New Balance 997H. It’s a contemporary rework of the Boston-based brand’s iconic 997 model, updated here in an emerald-green and silver colourway, featuring all the usual NB credentials, a combined mesh, leather and suede upper, complete with the lightweight support of the brand’s REVlite midsole to take you into the city streets and beyond with the utmost ease. Price – £75.

New Balance 997H

As we start to come to the end of our top gifts under £100 selection, we can’t go on without mentioning apparel. For a look that stands up for British heritage we’ve picked out this Fred Perry Taped Sweatshirt in black. Exuding retro sportswear vibes, the ‘70s inspired silhouette sees the brand’s Laurel Wreath drape both sleeves and the chest, complete with ribbed detailing for a close, secure finish at the neckline, cuffs and hem. Price – £89.

Fred Perry Taped Sweatshirt

Finally, we’re wrapping things up with some stellar headwear styles. These Drôle de Monsieur Caps, available in black and yellow, are ideal for raising your street credibility. They’re both fabricated from cotton twill and feature the Dijon-hailing label’s signature ‘Not From Paris Madame’ slogan across their crown, finished with an adjustable slider for a close fit that’s custom to you.

Drôle de Monsieur Caps

As we touched on at the very beginning, the clock is ticking to get all your festive plans in place before it’s too late, so, make sure you act wisely and dodge the dreaded mid-December rush by putting our gift guides to crucial use this year… Enjoy!