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Nike Air Max 200

Nike Air Max 200 Gets A Fresh Lick Of Paint

The Nike Air Max 200 just got a swanky new update check it out below…

Nike Air Max 200

Being creatures of habit and all that, it’s fair to say that change can be a bit scary. Like when the bus takes a slight unexpected diversion, you order something more adventurous from your favourite takeaway or perhaps, on a more related note, when one of your favourite Beaverton based sportswear brands decides to release and brand-new silhouette.

Nike Air Max 200 Trainers

Despite the first two no doubt inspiring feelings of sheer panic and guilt-ladened remorse, the third should do quite the opposite, especially when you take into account Nike’s proven track record of pumping out some of the finest progressive sneakers we have had the fortune of lacing to our feet.

Nike Air Max 200 Sneakers

Continuing the trend, the recently introduced Nike Air Max 200 stretches out a hand to even the most set in their ways sneakerhead, offering up enough innovation to satisfy that forward-thinking itch, whilst simultaneously keeping the brand’s core fundamentals close to hand.

Nike Air Max 200 Team Gold / University Red

Delivered in a fresh, “Team Gold / University Red” colourway and set atop a newly introduced air unit, the Air Max 200 utilises mesh which contours to the foot alongside a lightweight plastic frame to its uppers, keeping the sneakers lightweight, breathable and sleek. Elsewhere TPU foam can be found to the midsole for improved cushioning whilst a pull tab rounds out the athletically-driven design alongside a tastefully branded tongue and side swoosh application.

Get your hands on the Nike Air Max 200, “Team Gold / University Red” both online and in store at Aphrodite on 29/08/19.

Nike Air Max 200 New Release

Balmain Autumn Winter 19

BALMAIN AW19: A Monochrome Masterpiece

Filtered through Olivier Rousteing’s monochrome state of mind, Balmain’s Autumn Winter ’19 collection is set to be a sumptuous head-turner.

In retrospect, although no one could have anticipated it at the time, 2011 would be the year to transform fashion forever. In Paris particularly, operations were following a startling shift; a then 25-year-old Olivier Rousteing had courageously taken the reins at the historic house of Balmain – a move that would go on to redefine fashion’s agenda for the foreseeable future.

In Rousteing’s celebrated eight years at Balmain’s helm, the house has firmly broken into the 21st century. The label’s lauded predecessors such as, Mr. Pierre Balmain himself, and Oscar de la Renta, had already cemented the house’s path to elegance, yet none had quite stirred up the contemporary appeal as that of Rousteing. In the seasons just before Olivier’s succession, Christophe Decarnin tried his talented hand at triggering modernity within the house, falling just short to that of Rousteing’s superlative standards.

Now, for Autumn Winter ‘19, the house calls on a plethora of diverse inspiration – sourced from far and wide. As-ever designs in the collection fuse contrasting themes of grunge and glamour; an aesthetic the label has become synonymous with under the guise of Olivier. Additionally, subtle Eastern influences gently unload into the capsule, no doubt much to the delight of the brand’s vast and loyal following on that side of the globe. And rounding off the lineup is Balmain’s first official foray into footwear; a collection sparking huge significance for Olivier Rousteing and a monumental touchpoint for the brand as a whole.

Kicking things off with a slew of luxe, monochrome pieces, the Autumn Winter ’19 capsule effortlessly blends the realms of luxury and streetwear. For example, the pairing of the brand’s velvet teddy jacket and branded hoodie here creates the perfect balance of sumptuous style and casual layering. Added accents, in the form of a baseball cap and the brand’s B-Troop Strap sneakers, signify the outfit’s obvious urban status, while the logo-laden aesthetic further unravels through simple base layers, including a short-sleeve signature tee and all-black trousers.

Balmain Teddy Jacket Black WhiteBalmain B-Troop Strap TrainersBalmain Medallion Teddy Jacket Black

By insisting on the injection of sportswear cues throughout Balmain looks to not only hit a home run this season but also shoot some hoops on the hardwood and the proof is in this next outfit. With a sweatshirt that wouldn’t look out of place on the baseball field and the aptly dubbed ‘B-Ball’ sneakers on foot, the look is wholly sport-luxe.

The sweatshirt, in particular, unites Western and Eastern influences; not only does it shine the spotlight on one of America’s beloved batting games, thanks to its striped base and colour-blocking formula, but it also introduces Japanese design language into the mix – tooling Rousteing has displayed an affinity for in the past. Together with the distinctive cultural elements, an all-black Balmain belt bag gives the look a functional, finishing touch for urban dimensions.

Balmain AW19 SweatshirtBalmain B-Ball TrainersBalmain Bum Bag

The lack of ostentatious hues throughout the collection is sure to be welcomed by all those wishing to curate a versatile wardrobe, with plenty of pieces up for grabs that can be effortlessly mixed and match. The adaptability of the following look is demonstrated through its monochrome palette. Made up of a woollen blend sweater and taped joggers, the ensemble deliberately leaves bold colours behind for a sleek, street-led look which is without question cut for comfort.

Balmain Sweater BlackBalmain Taped SweatpantsBalmain Knitwear

Altogether, the Balmain AW19 collection makes a superb case for versatility. The high-key to low-key contrast of the garments ensures you’ll stand out in the streets while giving you the opportunity to experiment with mixing and matching a number of pieces from the lineup. Hats off to design favourite, Olivier Rousteing, yet again…

Balmain Teddy Jacket Black

Balmain Teddy Jacket: High Octane Glamour

New Arrival For AW19

Steeped in decades of glamour, French fashion house Balmain has become a byword for Parisian prestige and the label’s latest AW19 piece – a luxurious Teddy jacket – does everything to bolster this perception.

Brought to life under the reputable hand of Japanese craftsmanship, this Balmain Teddy jacket is made from a plush blend of velvet and rayon fabric. Cast in clashing black and white hues, the design presents a decisively high-key and low-key construction that’s destined to command attention and the brand’s knack for drawing in the crowds, each and every season, can only be owed to house helm, Olivier Rousteing.

Balmain Jacket Teddy

Since taking the reins in 2011, Rousteing has successfully filtered through his penchant for Eastern influences, intricate detailing and powerful proportions, while reinstating the global acclaim of Balmain. With this Balmain Teddy jacket, Olivier fuses the house’s taste for the finer things with a varsity-inspired look – demonstrated by the striped detailing at its collar, cuffs and hemline, coupled alongside bordered articulation at the sleeves which are braided in delicate monochrome thread.

To the reverse, a metallic medallion operates as the literal silver-lining of the garment, holding the label’s rich identity in a crest-like formula, while to the front, Rousteing’s team spirit graduates with the letter ‘B’ woven into the chest. Detail wise, a two-way zip closure will enable the wearer to reveal further luxe layers hidden under the design, complete with the addition of two side pockets for carrying smaller valuables.

Balmain Medallion JacketBalmain AW19 JacketBalmain Jacket Black White

Opulent in every way, the Balmain Teddy jacket is drenched in Olivier Rousteing’s deluxe design codes and is sure to be a winner for the streets or elevated occasions alike. Purchase yours at Aphrodite online or in-store now.

Nudie Jeans Sustainable Sweatshirt Grey

Fashion’s Journey To Sustainability

Five Brands Pursuing A Sustainable Planet

Would you be more inclined to buy a garment if you were sound in the knowledge it was crafted sustainably? In 2019, as the demand for fast fashion continues to spike, this question is something the industry must actively ponder.

Until recently, fashion’s impact on the environment had been seldom spoken of. The more well-documented pollution players are frequently exposed to blame in the press, but who should really be taking all the rap? With over 10% of the world’s carbon footprint falling on fashion, changes – evidently – need to be made. Here at Aphrodite, we caught up with some of the key brands in our line up to find out how they plan to kick-start the journey to sustainability.

NOVESTA:

If you’ve ever visited us in store or browsed our plethora of footwear pages online, you’ll certainly be familiar with Slovakian label Novesta. Renowned across Europe for its quality craftsmanship, the brand’s trainer offerings are immensely clean cut and timeless. Of course, aesthetics are positioned at the forefront of the label’s operations, but the topic of sustainability scales pretty high on the brand’s agenda too.

Novesta’s ethical efforts spill out and into the manufacturing process, where they choose to handcraft their products solely using natural materials. The employment of natural rubber, cotton and linen make Novesta’s products thoroughly sustainable. As a result, the brand’s ecological actions have caught the attention of animal welfare charity PETA. Now dubbed officially VEGAN by PETA, Novesta is proud to promote the switch to ethical fashion throughout the globe. Shop Novesta’s sustainable styles here.

Novesta Star Dribble

NUDIE JEANS:

Cross a thousand miles or so across the European continent and you’ll discover Swedish imprint Nudie Jeans. Pledging to uncover ‘the naked truth about denim’ since its inception, the label has actively pursued the journey to sustainability for some time now. Brand founders Maria Erixon Levin, Joakim Levin and Palle Stenberg have always been impassioned by the promise to pursue a sustainable planet, doing so while supplying some of the best denim styles we’ve ever laid our eyes on.

In a substantial effort to create a safe working environment for its staff, Nudie Jeans opts for the use of 100% organic cotton across its collections. Unlike conventional farming, organic cotton is grown without the exposure to harmful chemicals, creating in turn, a safe environment for employment, while also encouraging purity of the eco system. And the brand’s efforts don’t stop there.

Many of you may be familiar with Nudie Jeans’ repair services, we ourselves have hosted one of the label’s repair shops, much to the delight of local denim aficionados. The purpose of these repair shops is to provide the garment with longevity. In Nudie Jeans terms ‘we don’t believe throwaway and jeans are words that belong together.’ The introduction of repairs means that your investment can be sustained, without the need to purchase time and time again. In total, Nudie Jeans repaired 55,173 pairs of jeans in 2018 – a 6,000 increase on 2017. Pretty impressive we must admit! Browse Nudie Jeans’ approach to sustainability here.

Nudie Jeans Organic Cotton SweatshirtNudie Jeans OutfitNudie Jeans Lead Dean

OLIVER SPENCER:

In Britain menswear brands are also aiming to spread the word on sustainability. Eponymous label Oliver Spencer endeavours to improve the environment with an array of sustainable movements. Bleue Wickham-Burnham, Head of Sustainability at Oliver Spencer, explored the topic with Aphrodite.

“Any waste effluent from the dyeing and treatment of fabrics is cleaned in-line with European standards. This basically means it’s crystal clear when it leaves the factory. One of our mills in the north of England is fed by a river, where the water is put back afterwards – you could literally drink the water as it’s being put back into the river!”

Similarly to Nudie Jeans, the London-based brand also operate a repair service, allowing costs and unnecessary waste to remain at their lowest. On top of this, Oliver Spencer continues to strive for the use of eco-friendly fabrics: “For winter 41% of the cotton we use by volume will be organic. We hope to continue this until we get to 100%, unless we start using regenerative organic cotton before then.” Take a look at Oliver Spencer’s eco-friendly designs here.

Oliver Spencer Shirt

PAUL SMITH:

Across town at Paul Smith, activities and operations are being tweaked all the time to ensure transparency and the utmost social responsibility. The label’s PS Paul Smith collection, a favourite with Aphrodite customers, is growing more and more sustainable each season.

Brand Financial & Sustainability Analyst at Paul Smith, Jessica Halsey, weighed in on the label’s strategy: “We are proud to announce that almost 85% of our PS collection jersey is made from organic cotton. Using organic cotton means that we can be sure the cotton farming is non-intensive and no harmful pesticides have been used in the process.”

On top of this, you’ll be interested to know that Paul Smith is doing even more to pursue ethical operations. And what we mean by that is, if you’re hitting the beach this season you may well find yourself in the possession of Paul Smith’s sustainability efforts.

“Recently we have introduced recycled polyester into our garments, most notably our Paul Smith collection swim shorts. They are part composed of post-consumer plastic bottles. We love the idea that something can be recycled and repurposed into something completely new whilst reducing the impact consumer waste has on the planet.” Catch Paul Smith’s organic cotton collection here.

Paul Smith Polo ShirtPaul Smith T-Shirt

PATAGONIA:

Across the pond, outdoor pioneers at Patagonia live and breathe the essence of sustainability. ‘Worn Wear’ is an initiative the brand introduced to alter the relationship people have with their clothing. Avoiding a ‘throwaway’ stance at all costs, Patagonia ‘keeps your gear in action for longer’ at their repair base in Nevada – the largest repair facility in North America. Each year, the brand repairs over 40,000 items back to new, we certainly can’t complain with that!

Textile use and treatments are also of high interest to Patagonia and it’s something the brand continuously re-evaluates each season. From using recycled materials to craft its garments, to choosing PVC and phthalate-free inks and searching for non-harmful alternatives, the brand has become synonymous with sustainable production. Purchase Patagonia’s ethical styles here.

Patagonia Outfit

Though sustainability within the fashion arena is still in its inception stage, evidently, it’s of great concern to many brands who are continuously making crucial improvements to their operations to care for the environment, the staff they employ and the communities they work within. Enjoy shopping the featured styles with a clear conscience

 

Comme des Garcons Multi Wallets

COMME des GARÇONS WALLET: Lost In Logomania

COMME des GARÇONS WALLET ‘Huge Logo’ Capsule

For some seasons now fashion brands across the board have pleaded their case for logomania. From streetwear labels to luxury houses and every circuit in-between, the movement’s undoubtedly industry approved. No stranger to an emblazoned aesthetic, Rei Kawakubo’s Japanese imprint COMME des GARÇONS has led the logomania vanguard for years. Spanning tees, hoodies, shirts and accessories, the label’s moniker, and subsequent logo, unapologetically takes the identity of a globally renowned empire.

For SS19, the brand’s WALLET diffusion line embarks on a logo-charged tirade. Crafted to exacting standards in Spain, the premium collection employs cowhide leather to construct each silhouettes smooth surface. Brought to life in punchy cherry red and black hues, the capsule lends itself to several wallet shapes and sizes. Designs vary from billfold, to coin holder and elongated, while each possessing a common denominator; the COMME des GARÇONS logo stationed front and centre.

COMME des GARÇONS WALLETS

COMME des GARÇONS WALLET Huge LogoThe French term, that translates to ‘like boys’, is stamped to each wallets exterior, presenting an unmistakable finish to every accessory in the line up. Gold hardware secures the zipped versions, while gold-foil branding also appears within the capsule.

Though visually each wallet is of the same aesthetic, internally, the styles serve different purposes. Ideal for keeping your loose change safe, the small to medium coin holders are perfect for general storing and transporting. In contrast, the billfold and elongated wallets arrive with organisation in mind. With slots for cards, notes and coins, these slick versions don’t compromise on space or security. COMME des GARÇONS WALLET BillfoldCOMME des GARÇONS WALLET Huge Logo Collection

As Rei Kawakbuo’s designs don’t hang about for long, be quick to add one of these bold wallets to your collection before they’re all gone. Shop the entire COMME des GARÇONS WALLET collection in-store or on our website.

adidas x Pharrell Williams SolarHu Glide

adidas x Pharrell Williams SolarHu Glide

If we were to define something as an ‘instant classic’ then the adidas x Pharrell Williams SolarHu Glide would be high on our list. Merging the worlds of fierce performance driven design and contemporary styling capabilities, the sneaker, born out of the combined efforts of, you guessed it, both adidas and multi-medium master Pharrell Williams, not only radiates buckets full of casual athleisure appeal but, acts as a catalyst for the best in both sportswear technology and creative expression to thrive.

adidas x Pharrell Williams SolarHu Glide
adidas x Pharrell Williams SolarHu Glide

With unapologetic colour blocking seen as a staple of the collaborations offering since its inception in 2014, this next partnered venture takes things in a totally different direction, replacing vibrant, punchy hues for subtle monochromatic uniformity. Giving the sneakers a real sense of grounded appeal, this vastly different visual approach highlights the technical nuance of the SolarHu’s unique silhouette bringing to the fore both pinpoint alterations and the diverse similarities it shares with its Ultra Boost counterpart.

adidas x Pharrell Williams SolarHu Glide
adidas x Pharrell Williams SolarHu Glide

Keeping the pairings core messages of love, hope, inclusivity and equality central to this latest release, the runners stick to the same winning formula which has earned them a place amongst some of the most revered footwear in the market. Deploying a double-helping of mesh and prime knit to their uppers, the SolarHu conforms it’s multi-material application to the shape of the foot allowing the intrinsically stretchy fabric to compliment the wearers movement, provide an improved fit and offer up additional support.

adidas x Pharrell Williams SolarHu Glide

adidas x Pharrell Williams SolarHu Glide

Below a substantial wedge of BOOST foam, moulded heel counter and Continental rubber stretch web outsole not only compliment the foots natural motion but add a generous dose of cushioning, traction and energy return capabilities.

adidas x Pharrell Williams SolarHu Glide

adidas x Pharrell Williams SolarHu Glide

Aside from advanced details and athletic augmentations the trainers still look as good as ever, retaining a number of toned down fan-favourite sign offs and trademark flourishes. Featuring an embroidered Hu callout to the toebox, tonal triangle branding and printed adidas tongue, the trainers are imbued with a plethora of reflective detailing, rounding out proceedings with an extra functional finishing touch.

adidas x Pharrell Williams SolarHu Glide

adidas x Pharrell Williams SolarHu Glide

Flexing his ability to take anything lucky enough for his gaze to fall upon to the next level, Pharrell and adidas push forward in their unstoppable tirade of exceptionally good footwear, bagging the pair both another top-drawer addition to their already impressive arsenal and adding to an ever-growing list of monumentous collaborative results.

The adidas x Pharrell Williams SolarHu Glide launches both in store and online at Aphrodite 20/07/19 in the mean time take a closer look on our Youtube channel here.

Maison Margiela Nylon Sports Jacket Beige

Maison Margiela Sports Jacket: 2-in-1 Design Codes

Margiela Celebrates The ‘Anonymity Of The Lining’ Concept Once Again

As many Maison Margiela aficionados will already know, house spearhead John Galliano is quite the fan of 2-in-1 design tactics. In fact, the trailblazing British designer is more than a fan, he’s a certified pioneer of the pursuit.

Since 2014, the Parisian label has welcomed Galliano’s self-titled ‘anonymity of the lining’ concept with open arms, with this season promising to set the same agenda. Just remember, there’s more than meets the eye…

New for Autumn Winter ‘19, the Maison Margiela Nylon Sports Jacket is guaranteed to command attention. Crafted to the Maison’s superlative standards in Italy, this mac-style silhouette asks the wearer to look far beneath its surface.

Maison Margiela Sports Jacket

Maison Margiela Hybrid Sports JacketMaison Margiela Nylon Sports Jacket Beige

On top of an array of functional features, such as a weatherproof shell, stowaway hood and drawstring detailing; the garment boasts a slick cross body bag that’s hidden away in its right-hand pocket. With the addition of a black buckle belt, the accessory can be worn over the upper-body or wrapped around the waist, of course, depending on your personal preference.

If the hybrid element of the jacket wasn’t enough to entice you, Maison Margiela’s signature four stitches symbolise status to the reverse, while the house’s coding system operates at the face of the design.

Maison Margiela Nylon JacketMaison Margiela Nylon Sports Jacket with bag

If you’re hoping to update your outerwear collection with an urban twist and cutting-edge craftsmanship, look no further than this Maison Margiela Nylon Sports Jacket. Available in-store and online at Aphrodite now.

Balmain Sneaker Collection

Balmain Sneakers First Debut Collection

Chances are unless you’ve been living under some sort of social media repellent rock, you’ve heard of Balmain’s creative director Olivier Rousteing. Taking the helm of the esteemed French fashion house in 2011 Rousteing wasted no time in letting his youthful presence and infectious energy be felt, piecing together not only collections that have fuelled the brand’s continuous evolution but jaw-dropping runway shows, where rubbing shoulders with a vast list of celebrity acquaintances is high on the agenda among spectacular visuals and, of course, quality garments.

Balmain Sneakers

Balmain Sneakers Release

Continuing things on in a contemporary direction Balmain recently announced that they would be treating their vast army of supporters to the brand’s first-ever Balmain sneakers collection. Using Rousteing’s self-admitted sneaker soft spot and a desire to become more accessible as the driving force, the collection sees an amalgamation of a decidedly larger-than-life Balmain design direction with a plethora of influential reference points splayed out across both high and low silhouettes.

First teasing the collection in their SS20 runway show, this focused offering from the brand sees various footwear styles effortlessly blended into singular pieces. Through robust shapes, divisively chunky soles and panelled uppers, many of the trainers up for grabs manage to fulfil two roles at once, simultaneously appearing both sporty sneaker and utilitarian boot. Keeping colours to a minimum the selection instead opts to let both quality materials and unique elements do most of the talking with premium leathers, military-inspired straps and synthetic overlays bringing a sense of well-rounded depth to each individual piece.

 

 

Balmain Trainers

 

 

 

 

Balmain New Releases

 

 

Taking a step away from boot-sneaker hybrids the collection also gives way to a familiar low-top outline treated with the same levels of elevated styling. Using the classic sneaker as a canvas, Balmain utilise a purposefully rough around the edges spray-paint treatment to the midsole, allowing the paint to bleed onto the uppers alongside scrawled out ‘Balmain’ and ‘things have to change’ callouts for both a bespoke and edge-driven finish.

 

 

Balmain Footwear

 

 

 

Given Balmain’s already astronomically impressive output when it comes to things from the ankles up we are sure this first collection-wide foray into footwear is sure to have something for everyone whether you’re looking for creative design, superb craftsmanship or urban appeal.

The Balmain sneaker collection will be available both online and in store at Aphrodite on 09/07/19.

adidas Nite Jogger

adidas Nite Jogger: Gear Up To Glow This Season

The Flashy adidas Nite Jogger Returns

The Three Stripes invite you to embrace their day-to-night mentality this season with the impending release of the latest adidas Nite Jogger. Set to take the sneaker circuit by storm, this retro road runner is due for release 6th of July and will arrive here at Aphrodite as a collaborative offering with the reflective experts at 3M.

Penned back in the ‘80s as the shoe ‘to be seen in’, the flashy silhouette was quite literally Nite Jogger by name, Nite Jogger by nature. Its construction guaranteed to deliver a theatrical display on the tarmac after dark, even before 3M detailing crept its way into the trainer scene. Of course in previous years, adidas, and sportswear brands across the board, were expected to think outside of the box in order to light up the ground. These days though, fierce fabrics, technological advancements and industry crossovers make it easier than ever to stay firmly on the radar…

Enter the adidas Nite Jogger 2019:

adidas Nite Jogger Crystal Whiteadidas Nite Jogger Releaseadidas Nite Jogger Detail

Ready to bring its ‘A’ game into the 21st century, the very much new and improved adidas Nite Jogger is truly geared up to glow. Embodying safety, shine and immeasurable substance – the trainer, which comes in crystal white and navy renditions, is a bulbous remake of the original. Across the design’s upper, nylon and mesh drape the silhouette with a feel for flexibility and function, while tonal suede overlays present plush detail to the overall performance formula.

Both colourways boast an exaggerated BOOST™ midsole which not only tunes into the chunky sneaker zeitgeist of today, but also ensures a superlative energy return on the ground. As a result, wearers can expect to overcome a wealth of terrain with this revived runner by their side.

On the whole, the trainer’s definitive focal point is its hi-vis material. Conceived to travel safely at night and, ultimately, avoid danger on the roads, reflective 3M Scotchlite eagerly claims its spot across several areas of the shoe. To begin, the iconic Three Stripes hallmark is replaced with a striking 3M stamp imagined to the jogger’s sidewall. Next, a branded 3M tab locks down the lacing system with an eye for detail and structure. And finally, further head-turning illuminations seek out the heel, ankle and forefront of the Nite Jogger, making it simply impossible for the shoe to slip off the grid.

adidas Nite Jogger Navyadidas x 3M Nite Joggeradidas Nite Jogger Mesh

Though the adidas Nite Jogger is made with the late-night sprinter in mind, non-nocturnal joggers are more than welcome to enjoy the supreme build of the design and its showy stance. So, whether you’re hitting the ground running in the am or pm, find comfort in the Nite Jogger’s maximum exposure and intended lack of stealth.

Gear up to glow this season when the archival remake hits Aphrodite online and in-store, July 6th 2019.

Style codes: EE5855 / EE5858