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K-Way Jackets

K-Way Jackets – How To Choose Your Style

In today’s climate, dealing with surprise showers is a year-round issue. As a result, choosing a great piece of outerwear is absolutely vital when it comes to protecting yourself from the elements. If you want the lo-down on how to choose the best jacket for year-round wear then look no further than this handy guide…

 Waterproof Jackets

Picking The Best Jacket For YouK-Way x Comme Des Garcons Jacket

Waterproof jackets are a hot commodity in today’s world. Following the recent gorp-core movement there has been an overwhelming influx of new styles arriving on online stores and retailers across the globe, so it can be a bit tricky narrowing down the right jacket for your day-to-day life. The easiest way to guarantee you’re making the best choice is to look out for the following three key features:

1. Is it actually waterproof? – Does the jacket you’re potentially going to buy arrive with a nylon or polyester construction, with taped seams and a variety of adjustable features to keep you dry.

2. How warm do you need it to be? – It’s all well and good grabbing a new jacket, but if rain is the only element it protects you from then its still not going to be ideal for everyday wear. Think about the weight and warmth it needs to be, and consider whether you may opt to layer other garments underneath, such as a hoodie or gilet.

3. Is it versatile? – Ideally you want a jacket with the ability to adapt as you traverse different surroundings and environments. Bonus points for adjustable draw-cords, handy pockets, pack-ability and more.

 KWAY Jackets

Looking To The Brand That Does It Best

K-Way Jackets

Back in 1965, a man named Leon Claude Duhamel observed the streets of Paris as passers-by struggled to cope with wind and rain under their raincoats and umbrella’s. Even worse though, was the conundrum of what to do with the wet coat or umbrella once the weather had dried up.

His solution? A lightweight waterproof jacket that folds into itself for easy carry. The result? K-Way.

Problem solved right? Just head over to our K-Way category and just grab any jacket you like a look of… Well, not quite. While you cant go wrong with any K-Way piece, you really want to narrow down to the exact type of jacket that will cover all bases in your everyday life. K-Way produce three main styles, the Le-Vrai, Le-Vrai Warm and Le-Vrai Heavy. Lets have a look t all three and find the perfect style for your lifestyle.

  K-Way Le Vrai 3.0 Claude Jacket

The Light One…

KWay Le vrai Light Jacket

The original style, this jacket is ultra-lightweight with a durable nylon construction. It is unlined and features taped seams, an elasticated cuff and adjustable hood and hemline. Two zipped pockets make an appearance on the garments body to offer on the go storage. Storage too, for the jacket as it packs into its own bag on the left-hand side.

 K-Way Le Vrai 3.0 Claude Warm Jacket

The Mid-weight One…KWay Le Vrai Warm Jacket

Still fairly lightweight in comparison to most jackets, but what it lacks in weight it certainly delivers in warmth thanks to its padded down fill. This jacket is ideal for those who prefer a warmer outerwear piece, with the ability to layer underneath it in the colder Winter seasons. Like the two other jackets in this list, it packs into itself for easy transport.

 K-Way Le Vrai 3.0 Claude Heavy Jacket

The Big One…

KWay Le Vrai Heavy Jacket

This is the jacket that you look to when you want to be toasty. All of the time. And it’s still made using waterproof materials and boasts a voluminous down fill. Now you might be thinking that this style mightn’t be able to pack into itself given its size, but you’d be wrong. Granted, it packs up a little larger than most but that’s to be expected, plus for the travellers out there, its packed size is about the shape of a camping pillow so its a two-for-one. Win-win.

 Choosing The Perfect Outerwear Piece

Look To A K-Way Jacket

In the end, the choice of the perfect jacket or coat comes down to your individual needs and preferences. Whether you prioritize lightweight portability, added warmth, or all-encompassing comfort, K-Way has an option for you. So, next time you’re bracing for unexpected showers or chilly temperatures, you can do so with confidence, armed with the knowledge of how to choose the best jacket for year-round wear and a brand that excels in delivering reliable and stylish outerwear options. Stay dry, stay warm, and stay stylish with K-Way at Aphrodite.


Barbour Beacon Jacket Banner

Product Spotlight: Barbour Beacon Sports Jacket

Discover the iconic Barbour Beacon Sports Jacket, available at Aphrodite. This legendary piece has made its mark in the fashion world, famously worn by Daniel Craig in Skyfall. Crafted with meticulous attention to detail and featuring a distinctive design, the Barbour Beacon Jacket is a timeless classic that commands attention and admiration. Get ready to elevate your style with this iconic garment.

Barbour Beacon Sports Jacket Heading

Discover the Barbour Skyfall Jacket

Initially from the Barbour Dept. B collection, this iconic garment was based upon the popular AW11 sports jacket, and as its original ‘Commander’ name suggests, is a piece that commands instant attention.

The base of the Beacon Sports Jacket is created with a 100% waxed cotton, coated in a 6oz Sylkoil, a fabric with is also used to construct the elbow patches, finished in 8oz Sylkoil.

Barbour Beacon Sports Jacket Collar Detail

The Barbour Beacon’s multi-functionality comes into its own with the three-pocket design and rear zip-closing compartment. A leather lining to the collar is complimented by the detachable leather neck strap.

Barbour Beacon Sports Jacket Pocket Detail

Finished in the customary Barbour tartan, this piece is a one-of-a-kind which will undoubtedly be under discussion amongst followers of fashion for years to come.

Barbour Beacon Sports Jacket Rear Detail

Although on our list of Essentials, the Barbour Beacon is often highly sought-after so we would advise that, if you are a fan of the jacket or of the James Bond franchise, to snap this jacket up as soon as possible, or risk having to wait until the next drop.

Get your hands on the Barbour Beacon Sports jacket today for just £399.00. This opportunity won’t be here forever, so grab it now and elevate your style game with this iconic piece.

Carhartt Detroit Jacket Banner

Carhartt WIP Detroit Jacket: Street Style Meets Workwear

The Carhartt WIP Detroit Jacket: Timeless Heritage and Design

When it comes to workwear that seamlessly merges durability and design, the Carhartt WIP Detroit Jacket stands as an enduring testament to both practicality and style. With a rich history dating back decades, this iconic jacket has firmly established its place in the realm of utilitarian fashion. Here, we’ll delve into the history, style credentials, and details that make the Carhartt Detroit Jacket a timeless wardrobe staple. 

What Is The History of The Carhartt WIP Detroit Jacket?

The Carhartt Detroit Jacket made its debut in the 1930s, during a time when functional workwear was paramount. Founded by Hamilton Carhartt in 1889, Carhartt was initially known for producing rugged overalls. However, recognising the need for a versatile and sturdy jacket that could withstand the demands of the working class, the Detroit Jacket was born. Its inception aligned perfectly with the era’s emphasis on durability, reliability, and practicality. 

Style Credentials: The Popularity of the Detroit Jacket Explained

While the Carhartt WIP Detroit Jacket was designed with utility in mind, its understated style soon garnered attention beyond the work site. The jacket’s simple and timeless design features a sturdy two-way zip-front closure, a corduroy collar, and a boxy fit that flatters various body types. The minimalist yet rugged aesthetics of the jacket have made it a fashion staple beyond the blue-collar domain. 

Carhartt WIP Detroit Jacket Side By Side

The Carhartt Detroit is a master of utilitarian design which has grown to transcend fashion boundaries.

Fabric and Construction: What Makes The Carhartt WIP Detroit Worth The Investment?

The Detroit Jacket’s enduring appeal lies not only in its design but also in its construction. Crafted from Carhartt’s signature heavy-duty cotton duck canvas, the jacket is built to withstand the harshest of conditions. The fabric’s robust nature not only offers exceptional durability but also improves with age, developing a unique patina that tells the wearer’s story. Reinforced stitching, triple-stitched main seams, and sturdy hardware contribute to its exceptional longevity. 

Carhartt WIP Detroit Lining Detail

The finer details, such as the seasonal lining, rugged fabrication and storage options make the Detroit a wardrobe staple.

Functional Versatility: The Standout Details of the Detroit Jacket 

One of the defining characteristics of the Carhartt WIP Detroit Jacket is its attention to functional details. The array of pockets – including roomy front patch pockets and an interior pocket – provides ample storage space for tools, personal items, or even a smartphone. The jacket’s bi-swing back design ensures unrestricted movement, a crucial feature for those engaged in physically demanding tasks. 

Carhartt WIP Detroit Front/Chest

With its two-way zip closure, the Detroit is as adaptable to your style as any high-end luxury piece.

Decades after its introduction, the Carhartt WIP Detroit Jacket continues to evolve while staying true to its origins. While the classic ‘Hamilton’ brown colour remains a signature, the jacket is now available in a range of hues to suit modern preferences. Moreover, it has transcended its utilitarian roots to become a symbol of authenticity and rugged style embraced by fashion enthusiasts, outdoor adventurers, and urban trendsetters alike. 

The Carhartt Detroit Jacket’s journey from functional workwear to iconic fashion statement is a testament to its enduring appeal and impeccable craftsmanship. Rooted in history, this jacket effortlessly blends style with practicality, making it a wardrobe staple that stands the test of time. As trends come and go, the Detroit Jacket remains a reliable companion for those who value both substance and style in their clothing choices. 

Shop the Carhartt Detroit Jacket in Black and signature Hamilton Brown at Aphrodite Online.

Fred Perry Logo

Celebrate The 70th Anniversary of the Iconic Fred Perry Polo Shirt

Fred Perry is undeniably one of the foremost heritage brands to come out of Britain and one of only a handful that seamlessly merge streetwear and sportswear with timeless design. The result? One of the most iconic brands operating today.

Fred Perry Logo
The Fred Perry Polo Shirt has its roots in the 19th-century, originally named the ‘Tennis Shirt’ it was conceived to sit somewhere between sportswear and formal attire. Something befitting such a gentlemanly pursuit. However, in the 1950s, when British tennis star Frederick ‘Fred’ Perry, the number one player in the world for four consecutive years, looked to create a more fitted, comfortable shirt for optimal performance on the court, the legendary cotton pique shirt we know and love today was born, proudly featuring the laurel wreath embroidery that has become synonymous with the Fred Perry brand.

Fred Perry Polo Shirts

The collared Polo Shirt has since become an essential in the wardrobes of men and women alike. Showing no sign of losing its popularity, it remains at the forefront of fashion trends, continuing to reign as a British institution during the 1990s, into the new millennium and beyond.

In the 1980’s, this iconic piece was used to signify membership into the subcultural groups of the day. Punks adorned the Polo Shirt and paired it with sta-pressed trousers, braces and Docs. Mod revivalists took advantage of its sleek construction and wearability to elevate casual looks. And following the emergence of Britpop in the early nineties, the ‘Fred Perry‘ as it became known, was seen as a must-have for anyone looking to imitate the likes of Blur and Oasis in the pub, at a gig, or on the terraces.

Fred Perry Polo

Since then we’ve seen many celebrities, style icons and trendsetters take the Fred Perry Polo and make it their own. Amy Winehouse was a fan. As was Freddie Mercury. And you’d be hard pushed to forget the Modfather himself, Paul Weller when thinking about the brand with the laurel wreath’s impact on British culture. But when all is said and done, it is the popularity of Fred Perry among those at street level – the everyman/woman – that has driven the overwhelming popularity of the brand, cementing its reputation as an unwavering part of UK street style.

The pairing of the famous Laurel logo, the instantly recognisable twin-tipped collar and clean-cut aesthetic of the polo indicates to passers-by that its wearer – whether Mod icon, Punk disrupter or Terrace god – holds up a commitment to timeless style rather than fleeting fashion trends, solidifying Fred Perry as one of the most beloved British brands, even after 70 years.

To coincide with Fred Perry celebrating its recent 70th anniversary, here at Aphrodite, we’ve pulled together the finest examples of the Fred Perry Polo from the current collection for our customers to browse.

Read the Fred Perry 70th anniversary blog here.

Axel Arigato Rush Trainer

Axel Arigato Rush Trainer Joins The Scandinavian Brand’s Lineup

Axel Arigato have expanded their range of contemporary classics with the inclusion of the new Axel Arigato Rush Trainer.

Axel Arigato Rush Trainer in White

What is the Axel Arigato Rush Made From

Crafted in Portugal to Axel Arigato’s exacting standards, this fresh silhouette is made using premium materials in the upper, such as suede and leather. While underfoot, a rubber sole pairs with a midsole that is constructed using recycled content – emblematic of the Swedish brand’s efforts toward a more sustainable future.

Axel Arigato Rush Trainer

In terms of style, the model pays tribute to late 20th century athletics with the inclusion of breathable mesh overlays and a dynamic shape. It does however, retain the simple, fuss-free look that Axel Arigato is known for, ensuring daily wear-ability and styling versatility. Arriving here in a white and light grey colourway, the shoe is the perfect option for weekend wear, pairing effortlessly with washed denim (or sweatpants if you’re feeling lazy!)

Axel Arigato Rush Trainer in White and Grey

As always Axel Arigato have kept branding to a minimum, gold foil branding, subtle embossing and a small tongue tab make an appearance. With the shoes arriving in the brands signature yellow box, joined by complimentary dust bags. If you, like all of us in the office here, want to get your hands on a pair for the upcoming summer months, you can bag a pair for £199.99 online and In-Store at Aphrodite.

Keen Uneek Sandals Olive

Keen Footwear Brand Guide

Keen History

Known for their diverse line of styles suitable for hikes, worksites, and casual wear, here at Aphrodite were are proud to stock such a forward-thinking brand with aims to actively work to incorporate change within the industry, Keen Footwear.

Keen Uneek Sandals Grey

Keen Footwear was founded in 2003 in Portland, Oregon, and was named ‘Launch Of The Year’ by the Shoes Industry Leading Trade Publication. The following year the brand completed many projects to help out in the industry, including getting more young people into the outdoors, protecting land for its environmental recreational value, and giving bikes to children in need. Keen Footwear strives to create quality products while building trust through their actions, and within their first year of production, Keen Footwear had already built a reputation by supporting a range of good causes, while improving on the brand’s hybrid innovation and striving to make new possibilities.

Keene Uneek Sandals Taupe

Keen Footwear Styles

With such a diverse product line, Keen Footwear offer shoes, such as the Keen Uneek Sandals, for outdoor and water-based activities including kayaking, canoeing, sailing, and many more, their objective is to refine their products and aim to find even more solutions for life’s everyday needs, whatever that may be. The first pair of Keen Footwear sandals were designed to cater to a niche market in adventure water shoes, however, it didn’t take them long to realise that people appreciate the all-around protection for day-to-day casual wearing.

Keen Uneek Sandals Olive

Keen’s Global Influence

While the brand has taken off massively, the company stays true to its humble roots, with the headquarters still in their hometown of Portland, with only 100 employees, Keen Footwear is a brand that’s values remain the same, this sets them apart from a lot of manufacturers.

Keen Footwear strongly believes that healthy living starts with products that promote a healthy lifestyle, and with that has to come comfort. Throughout their product range, Keen Footwear offers a wide toe box that ensures a comfortable fit and extra room, and to prove just how good, two travellers put them to the test. In 2020, they went on a 465-day trip around the world, 15 months of walking around 38 countries and 5 continents, wearing Keen Footwear the whole duration. Withstanding the elements in the snowy Swiss Mountains, at Everest’s Base Camp, and in the African Safari.

Keen Uneek Sandals

Join in on the Sandal goodness and find your pair of Keen Footwear at Aphrodite now!


Jason Markk – Keeping Kicks Fresh Since ’07

When you’re buying a fresh pair of kicks its quite easy to overlook the idea of shoe-care. Which is a bit crazy in our opinion. When you compare trainers to your clothes, they don’t get half of the amount of love and care that they deserve, even though they’re usually the centre-point of every outfit. Lucky for you lot shoe-cleaning experts Geoff and Fola, from Jason Markk, have popped up to our Sunderland store this week to give us a bit of a refresher on how to properly look after your most prized possessions.


Fola, left, and Geoff, right, talking the team through the brands history and industry leading products

We admit, the premise of shoe-care can be a bit overwhelming, after all there are hundreds of different products on the market that do a million different things. That’s why its always easiest to stick with the OG’s.

Founded in 2007, eponymous brand Jason Markk was the first to offer a wide range of shoe-care, replacing the need for homemade remedies that could potentially damage or ruin your trainers. Fast track roughly 15 years into the future and they’re are still the go-to for all-round shoe-care, especially on the Aphrodite shop floor.

Jason Markk Staff TrainingGeoff explained that the brands eco-friendly mindset and natural products are what sets them apart from competitors

If you ever happen to visit us in store, be sure to ask a member of staff about how to care for your trainers, we’ll be more than happy to give you a run through the details of each product and the best ways to use them. Shopping online? Then check out the detailed description and how-to-use section under each shoe-care product.

Jason Markk Shoe Cleaner

Jason Markk Shoe-Cleaner in action

Again, big thanks to Fola and Geoff for popping up to refresh our Jason Markk knowledge, be sure to give the guys a follow at on instagram.

New Balance Rainier Boot

New Balance’s Rainier Boot – The Hiking Hybrid You Didn’t Know You Needed

The New Balance Rainier silhouette was first introduced back in 1982, and was crafted upon the advice of well know mountain expert Lou Whittaker.

Following a mountainside accident on an ascent up Mt Rainier, Lou claimed that it was his breathable and comfortable trainers that saved his feet from a possible amputation incident. While he praised the trainers that saved his skin, he did note that they lacked the support and grip that was needed for a hillside ascent. He formulated an idea for a trainer-boot hybrid that would combine the best of both worlds, and took it to New Balance owner Jim Davis, and in 1982 the Rainier Boot was born.
New Balance Rainier Boot
It arrived crafted to Lou’s request, a lightweight boot with a trainer like construction. To the upper a mesh base offered breathability while a leather or suede outer panel protected the wearer from rocks and rubble. Metal eyelets offered secure lacing and subtle branding was offered in the form of ‘NB’ embroidery to the Rainiers side panels. Underfoot a rubber sole provided traction and grip on loose ground, making any mountainside ascent a breeze. The model proved popular and only two years after its creation, it was used to achieve the greatest feat of all, summiting Everest.

New Balance Rainier Boot New Balance Rainier Boot New Balance Rainier Boot

Following Teddy Santis’ revival of the model in a New Balance x Aime Leon Dore Collaboration in 2022, New Balance have re-released the style to demanding consumers. Updating it with a Vibram outsole, but remaining true to the rest of the OG construction, this Rainier Boot arrives as functional as it ever has been. While now it is viewed as more of a lifestyle boot, there’s no doubt that it doesn’t pack a punch (or kick?) when it comes to vigorous hiking…  Did we mention that someone has climbed Everest in these?

Retailing at just £149.00, you can pick up a pair online or in-store now at Aphrodite Clothing,

New Balance 2002R Protection Pack in Black

New Balance 2002R Protection Pack Drops In Black And Navy

New Balance 2002R Protection Pack Trainers are some of the most sought after on the market, and while you may be kicking yourself for missing previous drops, you can rejoice in your chance to claim our latest arrivals.

Introducing the New Balance 2002R Protection Pack in both Navy and Black colourways…

New Balance 2002R Protection Pack in Black

They arrive as distressed as ever, with the deconstructed suede upper engulfing the breathable mesh base of the trainers. 3M reflective detailing also makes an appearance offering a bit of functionality to the contemporary style. Emblazoned across the side panelling is the Boston based brands iconic ‘N’ logo, which is paired with other New Balance motifs such as ‘NB’ and ‘2002r’ to stylise the shoe. The black pair serve in its urban aesthetic while the more refined Navy pair will slot into almost any aesthetic.

New Balance 2002R Protection Pack Trainers in Navy
They aren’t all about style either, after all to New Balance comfort is king. that’s why you’ll find an incredibly soft foam tongue, spongy in-sole and Abzorb technology underfoot. A proprietary blend of soft EVA foam, Abzorb technology does what it says on the tin, absorbs shock and softens impact. Ideal for those constantly on the go.

That’s enough rambling on though, after all, if you want your chance to cop you’ll have to be quick. Head to our New Balance 2002R category where you can pick up the model for £149.00.