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Balmain Low Top Trainers

Balmain Low Top Sneakers – Tone & Texture

The Latest Balmain Low Top Trainers

Toying with both tone and texture in equal measures, luxury fashion house Balmain sets us up for a monochrome masterpiece with their brand-new low top sneaker that’s just landed here at Aphrodite. Available in two distinctive colourways, one iteration arrives in stealthy black hues while the other would assert itself as a majority blank canvas, complete with a bulbous nude midsole.

Balmain Low Top Sneaker

Balmain Low Top Trainer Black

 

Holding breathable mesh at the vamp, this low top sneaker from Balmain flips to reveal chunky ribbed-knit detailing at its heel, offering the shoe it’s multi-dimensional, front and back aesthetic. Flashes of Balmain branding features throughout both renditions, with variations stationed proudly to the tongue, sidewall, reverse and sole, while playful accents arise in unique positions, for example, a ’44 Rue Francois’ statement is embossed to the inner midsole to reinstate the brand’s heritage and Parisian roots.

 

Balmain Sneakers

 

As well as authentic French credentials, the design boasts tongue and heel pulls in order to ergonomically enhance the shoe’s construction, allowing the wearer to slip on the silhouette with optimal ease.

 

Balmain Shoes

 

 

Bolstered with springy cushioning underfoot, get set for the smoothest ride possible through the cityscape in these tonal, plush must-haves from the Parisian powerhouse.

Shop Balmain Low Top Sneaker, white / black.

 

Jason Mark Angsuvarn Interview

Man On A Mission, Jason Mark Angsuvarn Interview

The driving force behind sneaker care brand Jason Markk, introducing Jason Mark Angsuvarn

Any devoted sneaker aficionado should already be well acquainted with shoe specialist Jason Markk; held in high regard worldwide for keeping your kicks looking superbly box-fresh, the revered brand and its vast array of sneaker care products have successfully conquered the footwear industry and kudos to the label for doing so, it’s certainly no mean feat.

And as people continue to reap the rewards of Jason Markk products on a global stage, one talented individual is quietly driving its milestones from within the wings. So without further ado, allow Aphrodite to introduce you to the eponymous founder and president of Jason Markk, Jason Mark Angsuvarn. We recently caught up with the lauded entrepreneur and sneakerhead to discuss the perks [and obstacles] of being your own boss, as well as all things business.

 

Jason Markk Founder Jason Mark Angsuvarn

 

First of all, you may be wondering how the ball got rolling for the proud Southern California creative, let us digest… No longer satisfied with having to use make-shift household cleaning products – that would often contain harmful chemicals, therefore, running the risk of damaging a shoe’s lustre – Jason Mark Angsuvarn set about finding a chemist that could execute his vision for a “sneaker cleaning solution that was not only effective but most importantly, safe to use on all materials.”

He explains, “after months of both product and brand development, I officially launched Jason Markk in January of 2007.”

Jason Markk’s professional debut was not only a declaration of ingenuity from Jason himself but for the brand too as it strived to close a gap within the market. Thanks to a loyal fan base of collectors and enthusiasts, the Jason Markk cleaning solution became an instant hit, allowing for rapid commercial expansion, spanning everything from Jason Markk Quick Wipes, Repel Spray, suede buffers and a myriad more items.

 

Jason Markk Range

 

Having grown exponentially in those first few years, Jason fast found himself at the helm of a budding sneaker care empire but for an individual who prides himself on being a purveyor of pristine kicks, Angsuvarn is remarkably chilled when playfully quizzed over whether first impressions really do count.

“I try not to judge anyone by how dirty their sneakers are or what they’re wearing, but truthfully I think it’s human nature unfortunately to form an opinion. At the end of the day, they’re just shoes and clothes. Get to know the person, keep an open mind, listen, and you may be surprised.”

With obvious intent, Jason Markk’s impressive portfolio awakens a sense of sustainability. Until recently, the industry’s carbon footprint has remained somewhat of a taboo topic, however, as textile waste has continued to soar of late, it’s evident that moves need to be made to address it. Though just one solution to a much wider issue, sneaker care aims to extend the lifespan of your cherished footwear collection and Jason is proud to be bolstering the movement.

“Sustainability has always been considered in everything we do since the beginning. It’s something that’s important to me personally, and as a company, it’s a priority for continuous improvement” states Jason.

When he’s not doing his bit to save the planet, Jason Mark Angsuvarn soaks up the fruits of his labour at the brand’s Los Angeles HQ, which brings with it its own perks and sometimes, challenges. “The freedom and flexibility are what I enjoy most about being my own boss. That said, when you are running your own company, especially in the early stage, you are never not working.

“There is always a trade-off, but for me, I wouldn’t have it any other way.”

A savvy state of mind is everything when it comes to business and it’s something Jason has no problem possessing, but with the current states of affairs and a global pandemic to contend with, we’re particularly impressed with his brand’s aptitude for keeping consumers engaged. During lockdown ‘Jason Markk Public Radio’ debuted as a soothing source of entertainment for the extra time we found on our hands. The professional offshoot delivers curated playlists by friends and family of JM with its roots grounded firmly in community and culture.

 

Jason Markk Public Radio

“JMPR is an idea we’ve had for years, but it kept getting pushed to the back burner since we’ve been so busy. With the lockdown, we thought it was the perfect time to finally make it happen. It seems like everyone at JM either DJs or produces beats or is just plain musically inclined. Same goes for many of our close friends and family of JM, so it just made sense. I’m glad you’re tuning in and enjoying it!”

And enjoying it we are, but while we kick back and mellow out to the music, Jason is keen to apply his entrepreneurial wisdom to 2020’s unprecedented moments; past, present and future.

“Given the current global pandemic, nothing is what it used to be – for anyone. I will say that we have used this time wisely, and have bonded (even more) as a unit. My team and global family are the best in the world, and even in the midst of a pandemic, I think we are all excited and pumped for the next chapter of JM.”

Stay tuned to see what’s next for the Cali’ company and in the meantime restore your kicks to pristine condition with our expansive Jason Markk range.

Moncler_Jacket

Frioland Jacket – Moncler

Monclers’ Latest Release The Frioland Jacket Explores Function and Style In One Piece.

A brand which is in a constant state of exploration in innovative styles and technical construction, Moncler stands as the epitome of premium menswear. Having mastered the art of luxurious fashion blended with cutting-edge functionality, season upon season Moncler remains the brand on everyones’ lips. Constantly challenging classic silhouettes, they thrive in the provision of versatility and high-performance, each item a statement piece in its’ wearers wardrobe.

Frioland Jacket in Red / Navy

Breaking new ground for the up and coming season, their latest release The Frioland Jacket, is a must have for those who are looking to wrap up and step up their outerwear this winter. Designed to protect whilst hitting the slopes, and provide that fashion statement when back in the city, this jacket showcases high-performance and casual form. Down filled with a technical polyester outer shell, this jacket provides perfect insulation whilst the detachable hood adds that versatile flair.

Moncler Jacket

Emblazoned with the iconic logo across the full outer shell, this retro rework of a signature silhouette nods to the past with a modern twist in construction. The rubber brand patch to the chest rounds off the retro aesthetic, allowing the Frioland Jacket to form into a piece that can stay in your wardrobe for years to come.

Purchase Moncler Frioland Jacket Online at Aphrodite Clothing

Balmain Sneakers

New Arrivals – Balmain B-Ball Sneakers

Latest Footwear from the Parisian Fashion House

A year of seismic proportions, these last few months have been unforgettable for many reasons, but one offering that particularly stands firmly on the greener side of 2020 is ESPN’s ‘The Last Dance’. Capturing a stellar Chicago Bulls team of yesteryear and Michael Jordan’s rising star, the docuseries saw many of us fall headfirst into a love affair with basketball, and apparently, high fashion is on side too, as Balmain has seemingly proved this season.

Aptly dubbed ‘B-Ball’ sneakers, the Parisian fashion house’s latest footwear delivery catapults courtside kicks into a whole new dimension. Looking like they’ve landed from the year 2050, these futuristic hi-tops are destined to command attention within the cityscape. They’re wrapped in a wearable milky colourway, coming complete in a juxtaposing bulbous yet razor-sharp construction.

 

Balmain B Ball Sneaker Off White

 

Opting for supple calfskin in the upper, the Balmain B-Ball design possesses a pairing of designer credentials, including a large brand patch to the tongue and inky-black stamping to the foot strap. In addition to a range of status-driven accents, the sneaker also sees functional elements at various positions, with a handy heel pull to the reverse and breathable perforations situated at the vamp. To finish, three-dimensional overlays draw attention at the midsole, while a subtle ‘B’ emblem resides subtly to the toe.

Shop the Balmain B-Ball sneaker online & in-store at Aphrodite while stocks last.

Aries at Aphrodite

Aries Online Now at Aphrodite!

Aries clothing available now at Aphrodite

It’s been a short while since we added a new brand to our impressive designer roster, but today is the day; please get ready to welcome luxury streetwear brand Aries to your radar. Known for its idiosyncratic aesthetic and saturated statements, Aries clothing will no doubt be a welcomed addition to our hallowed menswear portfolio.

 

Aries Hoodie

 

Offering up a range of slogan tees and cosy cotton sweats, Aries is a brand that’s brazen about both its identity and its colour scheme, choosing to embrace snappy phrases and vibrant hues in spades every single season. You can expect to discover unparalleled fabrication and overall garment quality from Aries clothing, with every collection leaning on the finest possible craftsmanship to steer it into the right hands.

 

Aries Clothing T-Shirt

 

As well as emblazoned tees and hoodies, Aries’ debut collection at Aphrodite also boasts sweatpants and accessories, of course, all bearing the brand’s synonymous temple emblems and ‘No Problemo’ assertiveness, something Graphic Designer and Aries co-founder Fergus Purcell has a lot to answer for. Having in recent years coined the now-iconic branding for London-based skating label PALACE, Purcell’s work is lauded for good reason and the same can also be said for fellow co-founders Sofia Prantera and Luca Benini. In addition to holding Aries clothing under their industry belts, Italian-born Prantera successfully peppered her magic on cult ’90s label Silas while Benini currently stands proud at the helm of Italian streetwear company Slam Jam.

With a multitude of revered experience to its name and a 21st-century approach to garment making – made evident by its quirky design codes and more recently, its decision to produce genderless apparel – Aries clothing is the breath of fresh air we all needed this year.

Shop the latest Aries collection in-store & online at Aphrodite now.

adidas ZX500 Trainers FW2813

adidas ZX 500 : Retro Revolutionised

 adidas ZX 500 Trainers : Heritage Styles Meets Modern Tech

Pivotal in sneaker design, the ZX Collection first came to light in the 80’s with the release of the adidas ZX 500 in ’84. Merging both cutting edge technology with vibrant colour ways, the trainers not only made significant steps in functional running shoe design but were quickly picked up by notable sub-cultural movements of the time.

 

adidas ZX 500 Trainers

 

Thanks to their comfort and bold visuals the ZX 500 found itself joining its soon to be released numerical peers in the swell of what was then dubbed as the second summer of love. With warehouse raves cropping up throughout the UK particularly in the North, revellers were looking for a trainer that would keep them on their feet until the early hours of the following morning and it just so happened that the ZX collection fit the bill.

 

adidas ZX 500 Trainers FW2813

 

Aside from dancefloors however the ZX was largely famed for setting the standard for classic running shoes, introducing some never before seen additions to adidas’ ever-growing lineup. Inspired by the track, the adidas ZX 500 is one of the collections most iconic silhouettes, channelling its’ retro history whilst baring modern technology to revolutionise the style and performance. Crafted with a suede, mesh and leather upper in shades of off white, silver metallic and cloud white to boast a ‘gotta touch it’ texture gives a modern and sensorial approach to the old school design. The die-cut EVA midsole teamed with a soft textile lining and rubber outsole ensures not only a comfortable fit, but improved traction.

The adidas ZX 500 Trainers ‘Off White / Silver Metallic / Cloud White’ (FW2813) are available now at Aphrodite.

Stone Island Shadow Project Corrosion Print Corduroy Jacket

Stone Island Shadow Project Corrosion Print Corduroy Jacket

New season clothing is beginning to rear its head and this Stone Island Shadow Project Corrosion Print Corduroy Jacket was too good not to talk about, find out more below…

Having spent countless years pushing the boundaries when it comes to materials and treatments you’d think Stone Island would be beginning to show signs of slowing when it comes to the far reaches of clothing exploration, however that’s where their latest Shadow Project piece, the Corrosion Print Three Layer Corduroy Jacket, is here to tell you that you’re wrong.

Stone Island Jacket Aphrodite

With a list of stellar talking points as long as its name, the jacket juxtaposes its outer facing old school corduroy fabric with a futuristic medley of both a two-way stretch nylon backer and performance focused membrane. Featuring a fixed hood with press stud neck clasp, zippered side pockets and military inspired velcro detailing to the front, you can find the classic blacked out removable compass patch placed to the sleeve as an expectant nod to the diffusion lines more subdued aesthetic.

 

Stone Island Shadow Project Corrosion Print Corduroy Jacket

 

Taking an equally unique approach when it comes to colour and design, the jacket is dyed using indigo, a colour which bonds to the individual fabrics differently resulting in a bespoke patina for each component. Arguably one of the brand’s most popular signature touches, next the jacket is augmented with a corrosive print which that, when applied to specific sections, reacts with both the material and dye to create a contrasting and intricate visual pattern.

The Stone Island Shadow Project Corrosion Print Three Layer Corduroy Jacket is available now at Aphrodite.

The Ultimate Sneaker GIVEAWAY

WIN The Ultimate Sneaker Giveaway – Jason Markk Premium Cleaning Package & Nike Blazer Low Trainers

Aphrodite is giving one lucky person the chance to win the ultimate sneaker giveaway. We’ve teamed up with our friends at Jason Markk London to present a competition that you simply can’t miss, but what’s included? Well, the whole shebang will be up for grabs, including the Jason Markk Essential Cleaning Kit, Repel Spray, Suede Kit, Microfiber Towel and Premium Brush, not forgetting to mention, we’ve also thrown in a pair of Nike Blazer Lows for good measure!

If sneaker care and the Swoosh are something you hold a penchant for, don’t hesitate to enter our ultimate sneaker giveaway. Entering couldn’t be easier, all you need to do is follow the simple instructions below:

Nike Giveaway

Ultimate Sneaker Giveaway Nike

https://www.instagram.com/p/CDld8HGnMzb/

Good luck!

Terms & Conditions:

This competition will run for one week. Please note closing time is at 12pm (UK time) 14/08/2020. 1 lucky winner will be chosen at random and contacted by our team via direct message. Items must be in stock at Aphrodite in the desired size when requesting the prize.

While you’re waiting for the winner of our giveaway to be announced, why not shop the latest Nike arrivals online.

 

New Balance Aphrodite

Latest Arrivals from New Balance – 1530 ‘Made in England’ & 577

Just In New Balance 1530 & 577

Things we love to see… Fresh footwear drops in ace colour palettes. In agreeance? Well then, you’ll definitely approve of this new duo from Boston born and bred favourite New Balance. Fusing the cool blues of winter with the earthy hits of autumn, this seasonal pairing serves up the popular 1530 ‘Made in England’ silhouette with the longstanding NB hallmark, the 577.

Both carrying mesh, suede and leather in their upper to present textural, stacked formulas, these designs are destined to deliver a retro feel to your sneaker roster and even better, present you with superlative urban performance thanks to a shock-absorbing REVlite midsole in the 1530 and ENCAP tech underfoot in the 577.

New Balance 1530 Made in England

New Balance ‘Made in England’ 1530 White/Blue –  (style code: M1530BWT)

First released in 2019 to celebrate its predecessor’s – New Balance 1500 – 30th birthday, the 1530 silhouette may by all standards remain relatively new but it still has heaps to offer. Weighing in at 30% lighter than its sister silhouette thanks to a cushioning REVlite sole, this version is slicker with modern proportions and a two-part mudguard that resides higher up the sole unit. Crafted in none other than the famous Flimby Factory – New Balance’s UK base, its design is set to only raise the Made in England range’s already impressive lineup.

New Balance 577  White/Grey –  (style code: M577JBT)

Made in the ’80s and still alive and well today, New Balance’s 577 is a hard one to beat. Encapsulating old-school vibes, this latest iteration houses a lick of leather to its sidewall, complete with NB credentials scattered throughout. With unbeatable tech pulsing underfoot, simply stride and let this one do all the talking.

Find both of these new arrivals in-store and online now.