Miscellaneous | Aphrodite



Aphrodite Since 1994

Celebrating 25 Years of Aphrodite Clothing

Way back in ’94 the universe was aligning to bring all sorts of stellar happenings to our attention; Oasis’ debut album, ‘Definitely Maybe’, and Blur’s, ‘Parklife’, were both gearing up to kick off the ‘Battle of Britpop’, across the pond the newly acquainted cast of Friends were preparing to film the show’s pilot episode, while Forrest Gump, Pulp Fiction and Shawshank Redemption were all enjoying the fruits of their labour on the big screen.

And amidst the superlative cinematic moments and wide cultural shifts that ‘94 delivered, the local menswear scene here in Sunderland was also evolving. With the intention of bringing the finest menswear goods to the superb people of the North East, we launched Aphrodite Clothing from its first brick and mortar location at 8 Vine Place, Sunderland. Now, with a solid 25 years under our belt, we’re taking a minute to roll back the clocks on the storied history of Aphrodite…


September 8th, 1994 – Having secured the keys to a city centre base and identified a gap in the market for quality menswear, we opened the doors to Aphrodite and our unbeknown future in the fashion industry. Blanc Bleu, Amanda Basi, John Tate, Ted Baker and John Smedley were the five starting brands under our ‘94 umbrella and from here we would establish and cement an enduring relationship with menswear aficionados of past, present and future generations.

Aphrodite Clothing in 1994


Circa 2000 – In the six years following our debut we had successfully laid the groundwork for a bigger and better Aphrodite; business was thriving thanks to the support of our loyal customer base, and demand had surpassed all our expectations. The installation of a brand-new shop front, interior refurbishment and expansion into the previously vacant first floor was not only a certain way for us to move with the times but, also reward our growing clientele. This touchpoint would see the store double from 800 sq. ft to in excess of 1600 sq. ft.

Aphrodite Clothing in 2000


September 2003 – Now nearing a decade since our inception, 2003 brought yet another renovation for us. Leading retail designers Rawfish were drafted in to transform the aesthetic of the store. Bolstered by brushed stainless steel, frames of industrial brickwork, American walnut flooring and a glass staircase, the new look and feel of Aphrodite, and our reworked logo, truly set us aside from our competitors, offering customers a chance to escape the ‘hustle and bustle’ of retail, and instead, visit an intimate space that was more akin to a trendy Manhattan loft than a conventional shop.

Aphrodite Clothing Interior


Mid-2007 – Aphrodite Clothing enters the world at large. 2007 would welcome the launch of www.aphrodite1994.com, and our vast national and international following. While enjoying the home comforts of trading at our original Vine Place site, our online presence quickly grew and has since evolved throughout the years with, of course, millennial taste in mind.


With a tried and tested online operation in place, our web department would uncover new residency in a separate city centre building to cope with the global demand here at Aphrodite Clothing, while working alongside a brand-new photography studio – dedicated to delivering supreme menswear content.


September 8th, 2014 – Aphrodite reaches the grand old age of 20, that’s a whole 7,300 days trading! After expanding the ground floor space into the vacant adjacent building; creating in turn, a place to land the game’s hottest trainers across our brand-new sneaker wall, the store was near enough unrecognisable compared to its humble ‘94 beginnings.

In honour of our 20th birthday, casual clothing maestro, Stone Island, curated an exclusive window display that would work as the backdrop at our celebratory in-store event and subsequently be featured in magazine heavyweight, GQ’s, AW14 issue.

Aphrodite 1994 Trainers


“Kanye believe it?” – Bringing a touch of Calabasas cool to the streets of Wearside, Kanye West’s ‘Yeezy’ collection brought with it the biggest customer frenzy we’ve seen to date. The highly anticipated launch of the rapper’s ‘Yeezy 350 Boost’ seen our phones ringing off the hook, inboxes flooded and a queue that stretched the length of Vine Place and far beyond!

Aphrodite Clothing Yeezy


September 7th, 2018 – Aphrodite joins forces with SAFC. Since it’s no secret that football and fashion go hand in hand what better way to unite the two industries than with an official partnership? We ourselves are lifelong supporters of the club and have been in the business of outfitting Sunderland’s footy fans since the dawn of time. You can now find us proudly sponsoring SAFC across the club’s official team news.

Aphrodite Clothing SAFC


September 8th, 2019 – WE’RE 25! With our biggest team and brand portfolio to date, the business is only looking forward as we approach our official 25th birthday. Having built a strong rapport with Mackems, we’ve successfully kept local people, on the hunt for luxury gear and quality customer service, homebound and investing in Sunderland. Thanks to the unwavering support of the North-East, and people worldwide, we’ve been able to exclusively collaborate with brands such as Nudie Jeans, Oliver Spencer, New Balance, Paul Smith and Grenson, while undergoing continued expansion and improvement and delivering a friendly, personal service. HERE’S TO THE NEXT 25 YEARS…

Aphrodite Clothing BagsAphrodite Clothing Exterior

Think You Know adidas? Take Our Quiz and Find Out


The festive season is rapidly approaching, and with it comes the inevitable post-dinner game of Trivial Pursuit with semi-comatose relatives. Capture some of that spirit with our brand new quiz feature! We’ve compiled a set of ten trivia questions to test your knowledge of the Three Stripes’ legendary footwear. Simply click through the multiple choice answers below to get your score at the end.

How well did you do? Want to see more of this sort of thing? Fancy a rant about Trivial Pursuit? Leave a comment below or on our social media channels and let us know! And if this has put you in the mood for a new pair of trainers, shop our range of adidas Originals footwear right here.

Autumn/Winter New Seasons Collection Launch Night – Thursday 28th Sep

After the success of our last launch night – Spring/Summer 17, we are proud to announce we will be having another to promote and showcase our newest collections from the AW17 seasons drops.

With brand new arrivals from the likes of Moncler, Stone Island, CP Company, Canada Goose and adidas to name a few, we are sure to have something for everyone.

Our friends from Port of Call will be joining us for a spot of Gin tasting along with some other beverages including Camden Hells and Camden Pale Ale, so why not pop along for a browse, drink and chat with us.

Event info – 17:30-20:00

7-8 Vine Place, Sunderland, SR1 3NE

See you there!

For more info head over to our facebook event page

The 38 most stylish films of all time


Sometimes the clothes used in a film just make us love it even more. After the plot, the clothing makes the film, especially when it is donned by some of the finest in the acting world such as Steve McQueen and Roger Moore.

With this in mind, GQ’s latest article runs us through the 38 most stylish films of all time. From Saville Row tailoring in Kingsman: The Secret Service (2014) to Leonardo DiCaprio’s chest baring cocktail shirts in Romeo & Juliet (1996).

If you love watching films and have a passion for menswear, check out the article and see which movies you need to add to your ‘to watch’ list.

Read the full article on the GQ website right here. 

(Featured image credit by Michelle B. on Flickr)

Grenson Training at Aphrodite Clothing

Last week, we welcomed representatives from one of our favourite shoe brands, Grenson, to our store to talk us through their fantastic new season range, the secrets behind their naming scheme and the origins of their trademark Triple Welt technique (shout out to Kev!).

It’s always great to speak to brands that are so knowledgeable and passionate about their products, and we hope we can pass on some of their love for shoes to our customers. Thanks to Grenson for taking the time to talk to us, and for the fantastic after-work company too!

James Bond Roger Moore

Roger Moore – The Most Stylish James Bond?

The curse of 2016-2017 continues to dominate the celebrity world, this time coming with the sad news of the death of Sir Roger Moore.

Best known for his role as James Bond during the years 1973-1985, Moore is one of the most well-known Bonds of all time. Moore’s Bond career includes some of the iconic films such as Live and Let Die (1973), The Man with the Golden Gun (1974), The Spy Who Loved Me (1977) and a View to Kill (1985).

Along with his unquestionably suave demeanor, Moore will be remembered as the most enduring actor to play the secret intelligence officer. Becoming a prodigious ambassador for franchise over the years, Moore will always be remembered at a James Bond great.

In memory of the late and great Moore, GQ have written a blog ‘Why Roger Moore was the most stylish Bond’.

Yes, Sean Connery had that iconic flannel jumpsuit in Goldfinger. Yes, Daniel Craig‘s strong-shouldered Tom Ford suits and tab-collar shirts are superbly sleek. But no Bond has had more personality in the way he dressed than Moore’s.

Read the full article over at GQ.

Flyknit France

How Facebook Has Filled The Hole Left By Fashion Forums

With the proliferation of social media and the ability to endlessly scroll through photographs of whatever takes your fancy, it’s sometimes hard to imagine a time when finding information about lifestyle hobbies and interests required either visiting a physical location, or going to a dedicated forum or message board. The sneaker collection scene is perhaps the best example of this; in the 2000s, forums like NikeTalk, Crooked Tongues and 5th Dimension were the go-to place for drop dates, upcoming releases and users flaunting their latest buys, while fostering a sense of community and identity for their members.

Complex recently ran an article on how private Facebook Groups like Yeezy Talk Worldwide and The Basement are keeping this spirit alive, offering a closed, community-based alternative to the anything-goes nature of social media, while also providing a peer-moderated space to buy and sell footwear and apparel without navigating the often risky waters of eBay or similar sites.

Whether your interests lie in the latest hype trainers or rare vintage terrace classics, the article covers a wide range of groups, and the trials and tribulations of running them. It gives a good insight into an often-mysterious side of internet fashion culture, as well as highlighting the diversity of the different groups and their respective members.

Check out the full article at Complex above or browse our wide variety of sneakers

The Brands That Men’s Style Icons Wore

When it comes to what to wear we are constantly looking for inspiration, with social media heavily influencing our choices of what’s hot and what’s not. It’s safe to say there’s a multitude of originality available to us, including celebrity style. Some of the most iconic celebrities have shaped the way we dress and what designers we wear, as FASHIONBEANS illustrates in their latest blog post “the brands that men’s style icons wore.”

The article details renowned stars, James Dean and Steve Mcqueen, with particular attention paid to their shared love of the classic Baracuta Harrington jacket, noting Steve’s ability to bring a masculine finish to his style, whatever the occasion.

” As one of the best dressed men of all time, Steve McQueen is a name that needs no introduction on a list of style icons. Regularly referred to as the ‘King of Cool’, the late actor’s ability to bring a masculine edge to both smart and casual looks is still one of the most sought after wardrobe skills. ”

If you would like to read the full article on “brands that men’s style icons wore,” head over to FASHIONBEANS or take a look at our range of Baracuta G9 jackets.

DIY Fashion – IKEA Bags Re-Designs

You may have recently seen over on our social channels the hype around the IKEA bag redesigns and customization’s of the original blue bag. Costing the whole of 40p, the blue IKEA bag is instantly recognisable, and on the back of Balenciaga leather bag costing $2,145 (£1,672) a number of Instagramers and bloggers have jumped on the idea to see what they can create from the familiar bright blue IKEA essential.  We can safely say there are a few interesting creations in the collection.


Over on Hypebeast they have put together a few of their favourites including mock ups of Yeezy 350s, face masks and caps.

it seemed like the majority of the DIY community wanted to prove something in response — if Balenciaga can charge thousands on an uninspired copy of a bag that costs less than a dollar then crafty creatives can somehow push themselves to try to make other products that are better and more economically attainable.


Check out the full article over at Hypebeast.