Miscellaneous | Aphrodite



Rains Waterproof Jacket

What’s the difference between Water Resistant and Waterproof?

When buying a jacket, or any new garment for that matter, a couple of terms that tend to get thrown around are ‘waterproof’ and ‘water resistant’. But what does this even mean, and what materials possess these properties? Get in the know, below…

What is the difference between Waterproof and Water-Resistant?

Waterproof v Water Resistant

Water Resistant means that the material can resist the permeation of water but only to a certain degree, after a certain point water will permeate the material and it will feel wet. Waterproof means that the material is impermeable and not susceptible to getting wet, waterproof materials offer the best elemental protection.

Waterproof Jacket Droplet

Browse our Selection of Designer Jackets

How do I know if my Jacket is Waterproof?

Typically if a garment is waterproof, then the designer will scream about it till kingdom come. I mean, in all fairness, its is a pretty big deal, and they deserve bragging rights for effectively combatting the dreaded downpours that arrive with British weather. But if somehow “I am Waterproof” isn’t plastered all over the piece you own, or are interested in buying, then here are some telltale signs that what you’re looking at really is waterproof.

Canada Goose Water Resistant Jacket

1. Gore-Tex 

Is Gore-Tex Waterproof?

Not to be confused with Gore-Tex Infinium, a Gore-Tex label (like the one seen below) is a sign of advanced weather protection. Products made with Gore-Tex are impermeable to water, meaning that they are waterproof, however sweat vapor can permeate the material allowing for advanced breathability. In short, sweat vapor gets out and water, or rain, can’t get in. Its a pretty great technology and is used in the most premium pieces of outdoor clothing, it does also come with a pretty premium price tag, but rightly so!

Gore-Tex Logo

2. Wax Coating

Are Barbour Wax Jackets Waterproof?


Probably the oldest from of waterproofing on this list, Wax Coating is typically done to cotton jackets and accessories. Made famous in the current fashion climate by Barbour and their iconic wax jackets, this waterproofing process is celebrated thanks to its ability to easily re-wax / re-proof making it the most sustainable choice on this list. The process is exactly what you’d imagine it to be, you take a piece of clothing, such as a jacket, and apply some proofing-wax, rub it evenly over the garment and then set it out to dry. And voila, you’re done. By the way, we really do recommend checking out Barbour’s wax jackets, they are truly the top choice for a timeless waterproof jacket.

Barbour Wax jacket


3. Polyurethane Coating

Are Rains Jackets Waterproof?

Probably the most unheard of proofing process on this list, a polyurethane coating can be applied to garments in order to make them watertight. The contemporary minimalists over at Scandi brand Rains are the perfect example of this process.

Rains jackets are fully waterproof thanks to their polyester material which is then covered with a waterproof polyurethane coating. A synthetic resin, polyurethane is a great way that brands use to proof jackets on a budget, reducing the final costs for the consumer. This means that this is the most affordable process on this list, check out Rains Jackets for a few examples.

Rains Waterproof Jacket


Now that you’re all clued up on the easiest way to spot a waterproof garment, why not browse our jackets category and see how many you can spot (while resisting the urge to *add to cart*). Whether you’re more interested in Gore-Tex, Wax-Coating or Polyurethane Coating, we have each and every proofing option available on offer below.


Aphrodite Days Out: Port of Call

The third venture of the Aphrodite ‘Days Out’ series.


Clad in some of Aphrodite’s latest arrivals and essential pieces, we took to the Port Of Call to try out some of their latest additions to the menu. Grabbing a couple of the more favoured specials (and a cocktail or two) we headed to the balcony to kick back and catch some sun.


Kenzie wore a classic Stone Island Compass Sweatshirt, Norse Projects Ezra Light Twill Trousers and a quality pair of Paraboot Michaels.


Charlotte opted for an Edwin Logo Tee, Nudie’s White Gritty Jackson Jeans and a fresh pair of CDG PLAY Converse. Layering up with Norse Projects’ Tyge Overshirt and accessorizing with Ray-bans Clubmaster Sunglasses.

Edwin T-Shirt on Model

Thanks again to the guys and girls over at Port Of Call! If you’d like to check out our outfits in more depth take a look at the short look book below, and if you see something you like, head over to our latest arrivals page to grab it.


Springtime Adventures Lookbook

With Spring in full swing, we decided to take advantage of the gorgeous natural spaces around us. Testing out the likes of Stone IslandCarhartt and Veja, we threw some ‘fits together and went on a bit of a wander. Check out what we wore below and head on over to our new arrivals page to secure yourself some great pieces.

Add a touch of Parisian flair to your wardrobe with this Ami Paris sweatshirt, layered over a vibrant burnt orange Albam tee and paired with Norse Project shorts. This Spring outfit is stylishly complete with the vintage-inspired Adidas Nizza 2 Lea sneakers in a contemporary beige colourway.

Model Wearing Ami Paris Green Sweatshirt

This Stone Island overshirt is perfect for the spring weather ahead, breathable and lightweight the stylish piece can also be easily packed away when the day turns into t-shirt weather. The outfit is elevated with Carhartt Newell jeans in a stonewashed blue and Stepney Workers Club trainers in a dependable ecru colourway.

Stone Island Nylon Metal Overshirt

This playful Opening Ceremony tee is layered under a classic CP Company jacket crafted from Flat Nylon for a durable and functional fabric which will serve you well all year round. This spring outfit is stylishly finalised with ezra twill trousers from Norse Project and environmentally friendly Veja mesh trainers in white.

Carhartt flint cord shorts and Clark wallabee shoes provide a lighter base to the outfit which is elevated with a Carhartt chase sweat in vibrant red. While a military print, Heron Preston gilet adds a creative touch to complete this spring outfit.

Carhartt Camo Vest


Wildfire Pizza Visit 10

Aphrodite days out: Wildfire Pizza

Following on from our trip to the Little Shop, we decided an office visit to Wildfire Pizza was long overdue.

Clad in some of our latest arrivals, we headed down to the Ship Isis where we caught up with the Wildfire boys to discuss all things clothing and Pizza… Name a better combo.

Wildfire Pizza Visit

A regular after work haunt for us lot, Wildfire offer some of the best pizza around. With an array of limited flavours making their way onto the ever-changing menu, there’s bound to be a mouth watering option there for everyone; Staff favourites include the ODB, Fresh Prince and the Wildfire 2.0.

Not a fan of pizza? Not to worry, the lads at Wildfire have you covered with Joe’s Fried Chicken, some seriously tender, crispy chicken strips that arrive with a selection of top notch sauces. Add some classic fries as a side and you’re good to go.

Wildfire Pizza

If you want to shop some of the pieces seen above, including a fresh Stone Island overshirt and Ami sweat, then check out our ‘New Arrivals‘ section online.


What is Ripstop?

Whether your battling the elements of the urban jungle, or dealing with treacherous terrain in the countryside, functional and durable pieces should always be your go to. Enter Ripstop. A tear resistant fabric that often makes an appearance in quality outdoor gear.


Ripstop fabrics are made up of woven materials, such as nylon or polyester, and use a reinforcement technique that makes them resistant to tearing and ripping. Contrary to popular belief, ripstop doesn’t totally prevent rips from occurring, and although it does prevent them, the main characteristic behind ripstop is that it stops rips from spreading. The reinforcement technique creates small squares within the fabric, it’s those squares that act as a barrier in order to stop the rip from spreading further.


Ripstop fabrics constructed of nylon are ideal if you want to take your gear outdoors, they usually provide a waterproof, windproof option and although garments crafted using this material often come with a higher price tag, they offer the best of the best when it comes to protection.


Polyester ripstop is another great option, usually classified as water repellent, this material also offers windproof properties. Extremely lightweight and just as durable; Polyester ripstop garments are more affordable and have a great price to performance ratio.


Ripstop fabrics are used in a wide range of garments here at Aphrodite. From Danner, the “Free Spirit Boots” offer a Gore-Tex ripstop toebox and upper, keeping your feet dry on those weekend walks. While the all new Paul Smith Overshirts play host to a colourful nylon ripstop fabric, keeping you protected from the elements on the terraces. Whatever ripstop piece you opt for, you can be assured that its functionality, durability and craftsmanship will top of the range.



Brands such as Carhartt, Stone Island, Patagonia, Subu, and many others, offer ripstop garments of which we are proud stockists. Tackle the the elements and grab yourself a ripstop piece, online and in store, at Aphrodite.

hike in style

Hike In Style

Explore the outdoors without compromising on style.

If you looking to explore the outdoors and want to make sure you stay both stylish and warm on your adventures this year, then look no further. Here at Aphrodite, we have compiled a list of garments that have bundles of style, functionality, and utility. Helping you create the ultimate hiking outfit.

If your new year’s resolution was to get fitter, be more active, and explore the outdoors, then we have the perfect run-down of items that will ensure you have the most stylish garments on the mountain. From hiking boots that will offer all-day support for those tough hill climbs or along forest trails, to trousers that have comfort and functionality at the forefront of their design.

hike in style

Norse Project Frederik Tab Series Fleece – Ecru

Norse Projects is known for their classic Scandinavian design, and have created a fleece crafted from 100% polyester with Polartec Thermal Pro insulation. If that doesn’t sound like the perfect piece to get you through the colder days, then wait until you hear about the other features this fleece has to offer.  Hike in style with a tailored relaxed fit with perforated air pockets for elevated thermo-regulation and a full-length zipper fastening to keep the cold air out, you’re guaranteed to stay warm in style.

Norse projects fleece

Norse Projects Frederik Tab Series Fleece – Ecru

Gramicci Trousers Just Cut – Walnut

This piece is the ultimate utility trouser, designed to be worn when climbing or during any outdoor activity. The garment is made from pure cotton twill with a classic 4 pocket design as well as an integrated belt. This garment is washed for a vintage look and soft hand feels, the design of the versatile pants means these are ideal for outdoor function and indoor comfort. Features a front left zipper, front seam side pockets, velcro closure at the two back welt pockets, and a flex waistband with adjustable signature buckle and belt. This piece has the functionality, style and comfort covered.

Gramicci Trousers

Gramicci Trousers Just Cut – Walnut

Danner Bull Run Moc Toe Boots – Black

A staple of the Danner offering the Bull Run signifies the brand’s commitment to quality boots that don’t cut corners when it comes to practicality, style, and durability. Perfect for long days hiking in the outdoors, made from full-grain oiled leather that boasts improved resistance qualities. The unlined material allows for cooler wear whilst molding to the foot for improved comfort. Finished with the classic Danner slip-resistant wedge sole, removable Ortholite footbed, and robust stitch-down construction, the boots are a perfect choice for both practical and social scenarios.

Danner boots

Danner Bull Run Moc Toe Boots – Black

Patagonia Torrentshell 3L Jacket – Black

This Patagonia jacket is the perfect blend between technology and style, a waterproof exterior allows the rain to easily run off the jacket when conditions turn wet. While clever under armpit ventilation zips help improve the jacket’s breathable, allow fresh air to ventilate the jacket keeping you cool during long walks or tough hill ascents.  Hike in style with this ultimate outer layer which has a useful lightweight construction that leads the way in performance and utility.

PATAGONIA Torrentshell 3L Jacket – Black

Rains Backpack – Slate

Hike in style with this perfect backpack and keep your essentials safe when exploring the outdoors. Crafted from a 50/50 blend of environmentally friendly polyurethane and recycled plastic bottle polyester microfibers, this piece is suited to both the urban jungles of city living or for facing the natural elements of the great outdoors. The water and the wind-resistant fluorinate-free matte outer fabric is decorated with utility-style fastenings and adjustable straps controlled by stainless steel slides. The inner is equipped with tech storage such as a laptop pouch and aqua guard coil zipped pockets, so your belongings are sure to be kept safe while on the go.

  rains backpack

Rains backpack – Slate

Alternative Christmas Jumpers

Christmas Jumper Alternatives

There is a way to look stylish and festive this year with a Christmas jumper you will actually like …

Christmas is synonymous with turkey, pigs in blankets and bad Christmas jumpers, however, this year can be different with our Christmas Jumper Alternatives. Gone of the days you have to put up with an itchy Christmas jumper that only sees the light of day once a year. Here at Aphrodite, we have four Christmas Jumper Alternatives that will not only turn heads around the dinner table but see you through the new year as these stylish knits can be worn all year round.

Lanvin Jacquard Crew Neck Sweater – Navy / Red – (Below Left)

Make the relatives jealous with this festive knit. This contemporary sweater has been updated by French fashion house Lanvin with a bold L design pattern in a contrasting red and navy colour palette adding a festive touch. Crafted in 100% wool, for a lightweight breathable fabric allowing for all-day comfort and a relaxed fitting.

Christmas Jumper

Fred Perry Fair Isle Jumper – Royal / Grey – (Above Right)

This stand-out piece from Fred Perry is the perfect choice for your alternative Christmas jumper. Crafted in the UK, from 100% wool, this soft knit garment is a contemporary take on a traditional winter jumper. A blend of autumn colours with vibrant and luxurious blue and yellow detailing, adds much-needed warmth and brightness to any winter day. Ribbed cuffs and the iconic Laurel Wreath motif help complete the look.

Marni Striped Sweater – Black / Yellow / Grey  – (Below Left)

This festive knit is the ultimate statement piece for around the dinner table, rendered in a relaxed fit, this new-season knit from Marni is crafted from ‘fuzzy wuzzy mohair’ as its internal neck label playfully explains. Made in Italy and therefore draped in the highest standard of craftsmanship, this design is truly statement-worthy with its multi-coloured stripes and hairy texture.

Designer Christmas Jumpers

Ralph Lauren Club Bear Logo Jumper – Navy  – (Above Right)

Add a touch of luxury to your Christmas day with this Ralph Lauren sweater. knitted from a blend of cotton, linen and silk and unites two of the brand’s famous mascots into one design. With features such as a ribbed collar, cuffs and hem, slightly dropped shoulders and a crew neck. This wool-blend design is perfectly suited for Christmas day.

Take a look at more alternative Christmas jumpers available at Aphrodite

C.P. Company 50th Anniversary

C.P. Company 50th Anniversary Collections

CP Company Cinquanta 

Many moons ago an adept, Bologna-born graphic designer named Massimo Osti established Chester Perry, a clothing brand with an emphatic passion for garment dyeing and fabric innovation. Fast forward 50 years later and the label is a worldwide sensation now identifying under the alias C.P. Company. However, way back in 1971 – when Osti first launched the company – neither he nor his peers could have predicted its seismic impact on the fashion industry. From casual clothing in Britain to Milan’s paninaro phenomenon, the brand has sealed the fate of global culture for decades since its inception. In celebration of C.P. Company’s 50th anniversary and its heralded legacy, we’re giving you a full rundown of what the Italian pioneer has planned for such a milestone… Dig out your diaries; these are commemorative releases you just cannot miss.

Focusing on the same fundamental components that projected Massimo Osti’s original venture to stardom, the C.P. Company 50th anniversary series boasts a total of ten chapters which will all unfold over the course of 2021. Read on below to discover which chapters are already live:

Chapter 01

A tale of close friendship. Chapter 01 draws on the unbreakable bond between C.P. Company and Lucio Dalla – an Italian singer whose song lyrics narrated post-war Italy and quickly became the soundtrack of Bologna culture – of which Dalla and Osti were considered elite members. The camaraderie between the two kick-started a ‘you scratch my back; I’ll scratch yours’ synergy which worked like magic. Massimo would draft album artwork for Lucio while Lucio would repay the favour by wearing Massimo’s garments on stages across the globe.

The Lucio Dalla collection offers a range of pieces with the charismatic, Italian legend in mind. The capsule was shot within Dalla’s former residence and across several regions of Bologna. Musician Ghemon was selected to model the garments thanks to his penchant for both the brand and Lucio’s songs, having remade the iconic anthem ‘Henna’.


Chapter 02

Celebrating the iconic identity of C.P. Company, Chapter 02 explores the iconic British sailor logo which has been the protagonist of the casual clothing brand since 1978.

Massimo was a collector of army books, taking a particular interest in the uniforms worn by British personnel. It was from this passion that he decided to conjure up the synonymous sailor; a warm and inviting character depicted smiling with his arms crossed – based distinctively on the British Royal Navy.

In line with the 50th Anniversary, C.P. Company has rendered an exclusive sailor statue. Handmade by Italian artisans using glazed ceramic, this commemorative piece perfectly reflects Massimo’s affinity for the military while promoting traditional Italian craftsmanship. Having produced a limited run of 150 pieces, the collection sold out almost instantly, with the statue now being re-sold at eye-watering prices across sites like eBay.


Chapter 03

Patta x C.P. Company 50th Anniversary Collection. Chapter 03 sees two legends of the streetwear realm unite, albeit originating from different eras. Labeled ‘the godfather of all sportswear’ C.P. Company famously kickstarted a new genre of fashion when it debuted. Some would argue that Patta has had the same effect in contemporary culture, the brand is able to tune into its visionary customer base, building palpable hype and making strong waves in the industry with its clothing.

The Patta x C.P. Company collection features the Amsterdam label’s signature tracksuit silhouette which boasts the same pocket used on C.P. Company’s heralded Mille jacket. The collaborative offering is available in the Milano and Amsterdam flagship stores, as well as the London store.


Chapter 04

Chapter 04 unveils the very first monograph dedicated to C.P. Company. Offering a detailed study of the legendary clothing brand. ‘C.P. Company 971-021. An informal history of Italian sportswear’ comprises 438 pages in total, with each detailing the life and times of the label, depicted through personal stories and outfits from 50 specially selected C.P. Company fans from across the globe.


Chapter  05

Armarni / CP Collection

The Emporio Armani and C.P. Company collection sees a collaboration between two Italian fashion giants. A blend of Armani’s luxurious material , clean lines and high collar design fused with  CP’s functionality , died garments and iconic goggle features , will create unique pieces which certainly turn heads in Milan and even across the globe.

The collection is set to feature overshirts and sweatshirts which combines the traditional  CP Company features of functional zips , goggles and practical materials.  That are elevated with a touch of elegance from Emporio Armani to produce high quality garments. The range will also include a number of hats as part of the collection.


The remaining five chapters of the C.P. Company 50th Anniversary collection are yet to be revealed, however, they promise to have us all gripped from start to finish. Keep your eyes peeled for more details in the coming weeks and months.

Aphrodite Since 1994

Celebrating 25 Years of Aphrodite Clothing

Way back in ’94 the universe was aligning to bring all sorts of stellar happenings to our attention; Oasis’ debut album, ‘Definitely Maybe’, and Blur’s, ‘Parklife’, were both gearing up to kick off the ‘Battle of Britpop’, across the pond the newly acquainted cast of Friends were preparing to film the show’s pilot episode, while Forrest Gump, Pulp Fiction and Shawshank Redemption were all enjoying the fruits of their labour on the big screen.

And amidst the superlative cinematic moments and wide cultural shifts that ‘94 delivered, the local menswear scene here in Sunderland was also evolving. With the intention of bringing the finest menswear goods to the superb people of the North East, we launched Aphrodite Clothing from its first brick and mortar location at 8 Vine Place, Sunderland. Now, with a solid 25 years under our belt, we’re taking a minute to roll back the clocks on the storied history of Aphrodite…


September 8th, 1994 – Having secured the keys to a city centre base and identified a gap in the market for quality menswear, we opened the doors to Aphrodite and our unbeknown future in the fashion industry. Blanc Bleu, Amanda Basi, John Tate, Ted Baker and John Smedley were the five starting brands under our ‘94 umbrella and from here we would establish and cement an enduring relationship with menswear aficionados of past, present and future generations.

Aphrodite Clothing in 1994


Circa 2000 – In the six years following our debut we had successfully laid the groundwork for a bigger and better Aphrodite; business was thriving thanks to the support of our loyal customer base, and demand had surpassed all our expectations. The installation of a brand-new shop front, interior refurbishment and expansion into the previously vacant first floor was not only a certain way for us to move with the times but, also reward our growing clientele. This touchpoint would see the store double from 800 sq. ft to in excess of 1600 sq. ft.

Aphrodite Clothing in 2000


September 2003 – Now nearing a decade since our inception, 2003 brought yet another renovation for us. Leading retail designers Rawfish were drafted in to transform the aesthetic of the store. Bolstered by brushed stainless steel, frames of industrial brickwork, American walnut flooring and a glass staircase, the new look and feel of Aphrodite, and our reworked logo, truly set us aside from our competitors, offering customers a chance to escape the ‘hustle and bustle’ of retail, and instead, visit an intimate space that was more akin to a trendy Manhattan loft than a conventional shop.

Aphrodite Clothing Interior


Mid-2007 – Aphrodite Clothing enters the world at large. 2007 would welcome the launch of www.aphrodite1994.com, and our vast national and international following. While enjoying the home comforts of trading at our original Vine Place site, our online presence quickly grew and has since evolved throughout the years with, of course, millennial taste in mind.


With a tried and tested online operation in place, our web department would uncover new residency in a separate city centre building to cope with the global demand here at Aphrodite Clothing, while working alongside a brand-new photography studio – dedicated to delivering supreme menswear content.


September 8th, 2014 – Aphrodite reaches the grand old age of 20, that’s a whole 7,300 days trading! After expanding the ground floor space into the vacant adjacent building; creating in turn, a place to land the game’s hottest trainers across our brand-new sneaker wall, the store was near enough unrecognisable compared to its humble ‘94 beginnings.

In honour of our 20th birthday, casual clothing maestro, Stone Island, curated an exclusive window display that would work as the backdrop at our celebratory in-store event and subsequently be featured in magazine heavyweight, GQ’s, AW14 issue.

Aphrodite 1994 Trainers


“Kanye believe it?” – Bringing a touch of Calabasas cool to the streets of Wearside, Kanye West’s ‘Yeezy’ collection brought with it the biggest customer frenzy we’ve seen to date. The highly anticipated launch of the rapper’s ‘Yeezy 350 Boost’ seen our phones ringing off the hook, inboxes flooded and a queue that stretched the length of Vine Place and far beyond!


September 7th, 2018 – Aphrodite joins forces with SAFC. Since it’s no secret that football and fashion go hand in hand what better way to unite the two industries than with an official partnership? We ourselves are lifelong supporters of the club and have been in the business of outfitting Sunderland’s footy fans since the dawn of time. You can now find us proudly sponsoring SAFC across the club’s official team news.

Aphrodite Clothing SAFC


September 8th, 2019 – WE’RE 25! With our biggest team and brand portfolio to date, the business is only looking forward as we approach our official 25th birthday. Having built a strong rapport with Mackems, we’ve successfully kept local people, on the hunt for luxury gear and quality customer service, homebound and investing in Sunderland. Thanks to the unwavering support of the North-East, and people worldwide, we’ve been able to exclusively collaborate with brands such as Nudie Jeans, Oliver Spencer, New Balance, Paul Smith and Grenson, while undergoing continued expansion and improvement and delivering a friendly, personal service. HERE’S TO THE NEXT 25 YEARS…

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