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Brand Guide

Sneakers ER Brand Guide

Sneakers ER Brand Guide

Sneakers ER Brand History

The Sneakers ER brand that aims to provide a direct solution to the everyday wear and tear placed upon even the most cherished members of our footwear rotations. Established in 2015 through a shared love of all things sneakers, the brand owes their existence to Rob and Al, two long-time Glaswegian friends who not only boast impressive credentials in the trainer community but spotted a gap in the market when it came to the upkeep, care, and maintenance of those all-important kicks.

Better know as @Glasgowrob on Instagram, Rob has not only been a trainer collector for most of his life but has earned somewhat folklore levels of notoriety amongst his peers for his ability to bring sneakers back from the brink of the discard pile. Famed for his sole transplants, capacity to reshape even the most worn in of silhouette, and his soft spot for New Balance, Rob co-owns the wildly popular New Balance gallery Instagram page and boasts an impressive selection of his own dating back several years.

Al on the other hand prefers his kicks decked out with three stripes, beginning his journey down the sneaker rabbit hole during the ’80s with his involvement with football terrace culture. Co-writing ‘DRESSERS’ in 2012, a book that not only cast a fashion lens over the movement as a whole but detailed many of the most sought after adidas models in history, Al was also a footwear buyer before focusing his efforts on Sneakers ER brand full-time.

Sneakers ER Cloth

Sneakers ER Products

With an ethos that revolves around only creating products which they themselves would use, the Sneakers ER brand has garnered a robust selection suited to a vast and varied list of materials, styles, and requirements. Sourcing the majority of its base ingredients locally and placing an emphasis on quality, the brand is known for its wide assembly of premium shoe care must-haves.

Sneakers ER Premium Cleaning Solution

Arguably their most popular and sought after product, the Sneaker ER brand premium cleaning solution is a necessity when it comes to dishing out generous doses of TLC. With a hint of marshmallow fragrance for a fresh and unobtrusive finish, the solution can be applied to anything from suede, to leather and nubuck. Easily applied through the use of water and good old fashioned elbow grease, the solution is capable of turning back the hands of time on even the most feared sneaker stains like denim bleed, grease, and oil. For those looking for the complete package, grab yourself one of the handy cleaning kits which come with the addition of a natural fibre bristle brush, very nice indeed.

Sneakers ER Cleaner

Sneakers ER Nano Protect Aerosol Spray 

As the age-old saying goes the best offense if a good defense, and that’s exactly where the Sneakers ER Nano Protect Spray comes in. Providing simple on-the-go access to a fast-drying, breathable barrier that doesn’t alter the feel and look of your shoes, it excels in the art of keeping unmentionables such as dirt, grime, and liquids firmly at bay. Able to operate on multiple surfaces including mesh, canvas, and suede the spray is perfect for those looking for extra protective peace of mind when sporting all-time grails.

Sneakers ER Brush

Sneakers ER Super Hydrophobic Sneaker Protector

A liquid-based alternative to the Aerosol spray, the Super Hydrophobic Sneaker Protector supplies a complete defense from an impressive number of unwanted external influences. Utilising a futuristic-sounding nano-technology, the spray covers individual fibres in an invisible coating of silicone dioxide, repelling dirt, liquid, and just about anything else that keeps sneakerheads up at night.

Made in the UK, the protector much like the Aerosol spray works on a large number of surface materials, not only ensuring a long-lasting, breathable and durable lining but preserving the feel and look of the fabric on which it is cast. If that isn’t enough, it is also eco-friendly, solvent-free, and both non-irritant / non-toxic.

Sneakers ER Protector

Sneakers ER Eraser Block

One for the suede and nubuck lovers out there, the eraser block is made for the sole purpose of repairing scuffs and revitalising tired fibres. Made from a 100% natural caoutchouc rubber, it comes constructed with a multi-textured dual side finish that sports both a crep and synthetic side for more versatile applications.

Sneakers ER

Sneakers ER Midsole Pens

For those more niche, precise jobs, a midsole pen is a great option. Coming in a variety of colours, they utilise a permanent, acrylic based, water-resistant paint that is ideal when it comes to adding vibrancy to faded hues. Equipped with a 10mm chisel tip, pump-action flow control and optimised valve system for simple administration, you can use them to breathe new life into faded hues or get creative with some customisation.

Sneakers ER Midsole Pen

REPLAY Jeans Fit Guide

Replay Brand Guide

Replay Jeans Fit Guide

Along with its sister labels REPLAY&SONS and WE ARE REPLAY, denim powerhouse REPLAY is situated under Fashion Box S.p.A.’s umbrella – an Italian company which prides itself on the mass production of denim, dating all the way back to 1981.

In the decades since its launch, REPLAY has redefined the jean sector by manufacturing styles which not only work great on the surface but that also carry so much more than the standard superficial requirements. We’re sure you’ll all agree, jeans are a crucial component within your rotations; not only do they see us through myriads of occasions, but they also help bolster the fabric of our own personal identity. REPLAY recognises and responds to this factor by continually toying with fits, fabrics, colourways and environmental needs which all meld to fulfil the wearer’s individual criteria.

Replay of Recent

In 2012 REPLAY and its parent company Fashion Box built a new path for itself after footwear maestros Matteo and Massimo Sinigaglia acquired a majority share within the business. As fresh-face CEOs of the business, the brotherly duo geared millennial-tuned matters into the company, for example, striking a four-year long deal with FC Barcelona’s first team and officially enlisting Neymar Jnr as one of the brand’s ambassadors, in turn grasping mass market appeal across the globe.

As well as injecting star power into the brand’s new-found formula, Matteo Sinigaglia additionally brought REPLAY up to speed with the ever-changing status of the industry, stating “we understood that denim has an authentic origin but needs a contemporary relevance.” With that said, the Sinigaglia family proceeded to launch the REPLAY Hyperflex line – a responsible denim range that strived to revolutionise the industry as we knew it. In doing so, REPLAY’s jeans uncovered tenancy at the epicentre of innovation, employing a three-layer manufacturing strategy that combined elasticity, fabric recovery and comfort. This leading-edge composition of a Lycra central corespin, wrapped in polyester with an outer cotton layer, helped engineer and then protect their jeans’ ability to stretch.

REPLAY Jeans Fit

How Do Replay Jeans Fit?

If you’re yet to invest in a pair of the brand’s jeans, we highly recommend doing so since there’s a plethora of styles that cater to all sorts of different needs. Discover the fit of REPLAY Anbass, REPLAY Rocco and REPLAY Zeumar in the jean guides below.

Replay Anbass Fit

Just one of the imprint’s signature silhouettes, but by a clear mile the most popular – REPLAY Anbass is a slim-fitting jean that will remain an evergreen piece within your roster. Subject to 44 pre-finish washes, the Anbass is constructed with a regular waist, tight cut through the leg and comfort-rich seating within the thigh. Often found carrying a five-pocket build and faint, sandpapered whiskers on its base, complete with a reverse leather brand patch.

REPLAY Anbass Jeans Fit

Replay Rocco Fit

In contrast to REPLAY’s Anbass, REPLAY Rocco is subject to just 5 pre-finish washes. Rendered with a regular waist and comfort fit construction on the hips, this straight leg jean boasts five classic pockets, a zip fly and plenty of everyday versatility.

REPLAY Rocco Jeans Fit

Replay Zeumar Chino Fit

In a brief but slick blip from their jean offerings, the Italian brand turns its attention to chinos with the REPLAY Zeumar. Regular on the waist and slim through the leg, this fitted design utilises the brand’s stretch-imbued Hyperflex 11.5oz denim and two production washes – comprising an old colour garment dye and stonewash. Choose the Zeumar chino for unrestricted movement through elevated occasions.

REPLAY Zeumar

Astorflex Brand Guide

Astorflex Brand Guide

The Astorflex Brand – All You Need To Know

We recently had the pleasure of adding esteemed Astorflex brand to our footwear repertoire. Packed full of heritage history delights and sitting proudly toward the upper echelons of the production quality scale, Astorflex not only offers up an all-encompassing array of sturdy shoes but have been dubbed by many as having, ‘the best desert boots in the world.’ With such bold claims flying around and a newly cultivated arsenal of swish suede stompers at our disposal, we thought it only right to showcase the brand in all its storied glory.

Astorflex
History of Astorflex

When it comes to rich historical relevance and masterful levels of craftsmanship few do it better than Astorflex. Originating way back in the 19th century, and having since been passed down from generation to generation, the company started its humble beginnings specialising in the making of wooden clogs. Years later the patrimonial brand established their first factory in the Italian town of Mantova amongst a selection of other small family run business’, quickly making a name for themselves when it came to producing high-quality handmade leather shoes bolstered with wooden solos.

Fast forward to the ‘80s and following both industrialisation and the rise in demand for a more diverse selection of footwear many manufacturers began experimenting with different ways in which shoes could be put together, with many trying their hand at what was dubbed the ‘ideal method’. Bringing with it a sleek modern look and sturdy build, this new technique utilised external stitching to the outer edge of the sole to connect the upper and lower portions of the shoe.

Naturally, the Astorflex brand couldn’t help but try their hand at this new approach and since 1984 it has been their go-to method of construction, fitting seamlessly into their core values of quality, wearability and flexibility which sit central to their ethos.

 

Astorflex Boots
Craftsmanship

From the outset Astorflex has always placed emphasis on the calibre of their products, shaping their footwear around a stringent set of foundational blocks that pay close attention to elements such as detailing, materials and above all else comfort. With the main body of their offering comprising of timeless shapes such as deserts boots / Chelsea boots, a variety of different fabrics employed and constant innovation across now 6 generations it’s easy to see why they have become a mainstay in the men’s footwear landscape.

Take for example their Greenflex Boots or Bitflex Boots. Made using the finest locally sourced Tuscan suede and leather lined, the Greenflex keep traditional features such as a two-hole lacing system intact whilst the Bitflex equips both an elasticated side panelling and heel pull tab for easy application. Below both pairs sit atop a classic crepe sole that moulds to the foot with every wear, ensuring additional cushioning and a signature finish.

 

Astorflex Footwear
Sustainability

Currently operating under the watchful gaze of great, great-grandson Fabio Travenzoli, the brand has recently made steps toward becoming more sustainable in their approach, allowing for greater transparency at every stage of the business and placing additional significance on developing an eco-conscious methodology.

Using strictly Italian sourced components, water-based adhesives, natural rubber and vegetable dyeing techniques, that not only omit dyes and artificial colour finishes but makes the finished product healthier and more absorbent, to create something 100% ecological, Astorflex continue to look ahead, researching new ways to adapt their responsibly charged mantra.

Stepney Workers Club Brand Guide

Stepney Workers Club, the East-London brand on a mission…

Stepney Workers Club Brand Guide

Easily identifiable thanks to its liberal tagline of ‘Freedom of Sport, Freedom of Thought’, Stepney Workers Club is a London livin’ label hell-bent on delivering some of the most timeless kicks you’ll ever lay eyes on.

Now well-regarded for churning out vulcanised classics in their thousands, this relatively new footwear brand has proved itself quite the conversation starter since joining the ranks of the industry a mere two years ago in 2018. But where did it all begin for the proud East End native?

Well, the concept behind the brand was actually established through a genuine link to the original ‘Stepney Workers Sports Club’ – an anti-fascist, anti-war group born in the heart of Stepney Green many moons ago. In more specific terms, one of the brand’s founders uncovered that he is, in fact, a descendent of this exact sports club… his own grandfather turns out to be one of the original members of the 1920s startup! The connecting of these personal dots would lead the label to dig deep into the cultural significance of working men’s clubs, hoping in turn to cultivate its own unisex interpretation of the movement with a contemporary footwear offering.

Stepney Workers Club Varden

While delving into the ‘Stepney Workers Sports Club’ archives, head of design Roger Pereira and his peers came across a photograph – dated 1936 – which coined the slogan ‘Freedom of Sport, Freedom of Thought’, and so the now-famous SWC mantra was surrendered to a fresh purpose. The phrase itself gave birth to the brand’s ‘liberal undertone’ from the outset. This matched with the desire for an all-inclusive image, and a strong determination to fill a gap within the vulcanised market set Stepney Workers Club up with a foolproof brand strategy from the get-go.

Stepney Workers Club Dellow

Working as an antithesis to the frequent sneaker drops and unattainable hype of the current climate, Stepney Workers Club’s aesthetic is with all its being timeless and free of unnecessary fuss. Clean lines, emphasised proportions, and not an unsightly ‘Dad sneaker’ insight; the label’s portfolio proves immensely wearable among many generations. Centreing solely on just two silhouettes, either low-profile or high-top – to which the brand resists over-expanding for fear of endangering their appeal, the latest capsule toys with a multitude of versatile but dependable colourways whilst also experimenting with unique textural elements.

Stepney Workers Club Footwear

To get the SWC ball rolling here at Aphrodite the brand has kindly acquainted us with its signature ‘Dellow’ and ‘Varden’ silhouettes. Both designs are the result of a vintage reference point; paying tribute to the vulcanised styles that were so ubiquitous between the ‘50s and ‘80s. Each is crafted using a combination of traditional and bygone methods, with a cotton drill canvas upper, vulcanised rubber sole, high-wall foxings, and the brand’s symbolic handshake logo which represents the unity and liberal mindset from which the brand is born.

If you’re on the hunt for a staple and refined sneaker that won’t age, look no further than the realm of minimalisation that is Stepney Workers Club shoes. Hit the brand up via our online roster now.

Gramicci Brand Guide

Gramicci Brand Guide

History Of The Gramicci Brand

Formulated out of functionality, the Gramicci brand specialises in clothing tough enough to withstand the rigors of outdoor pursuits. Founded in the ‘80s by experienced Californian climber Mike Graham, the brand owes its name to Mike’s role in the first all-Italian ascent of the world-renowned Half-Dome.

Found nestled amongst the wonders of Yosemite National Park, Half-Dome is famed for its unique shape, tricky routes, and sheer size. Towering at a knee-shaking elevation of 8.842 not only did the intimidating heights and unavoidable physical strain of the job at hand pose a threat to the group’s goals but so to did their non-European origins, with a grand total of 0 Italians found within their ranks.

Undeterred, Mike and his friends pressed on employing both advanced skills and a selection of newly invented trans-Atlantic pseudonyms to complete their mission. Half-Dome conquered, Graham no more and Gramicci born. Needless to say, the name stuck, and in the years that followed Mike used his experience gained as an active participant in the rock climbing community to set up the brand we see before us today.

Gramicci

The Gramicci G Shorts

Releasing their first pair of Gramici shorts in 1982, the brand quickly became known for its penchant for super practical legwear, putting in place a plethora of innovative features that still stand as signature trademarks for more than 30 years later.

Designed with the young explorer in mind and paying close attention to the motions of a climber’s body, the G shorts / G pants boasted a gusseted crotch for unrestrictive movement as well as a built-in nylon belt and rugged cotton twill construction.

Using this as a foundation, the brand has since expanded into other clothing-related forays, experimenting with a variety of different cuts, fabrics, and silhouettes whilst cultivating a rich community of like-minded individuals through an ethos of exploration.

 

Gramicci Clothing

Gramicci Performance Range

No more present is the brand’s exploratory approach than with their performance line. A space to delve deeper into new ideas and try their hand at some of the most groundbreaking materials in the industry, this offshoot proving ground allows the preservation of classic ideals whilst ensuring Garmicci’s forward-thinking edge is continually sharpened.

Made to support whatever activity and elements the wearer embarks on, the collection takes advantage of everything from UV protective Sheltek, comfortable storm fleece, and versatile RECTAS / SOLOTEX fabrics to insulating Pertex, durable Cordura and waterproof GQRD 3 layer materials. In short, if you happen to find yourself halfway up a rather large granite face or hiking in the wilderness, this is the stuff to do it in.

Gramicci SS20Bridging The Gap

Aside from the finer specifications, Gramicci has also made waves when it comes to cultural significance. Thriving in overseas markets such as Japan and finding acceptance into the streetwear tribe, they played a substantial role in changing the widespread perception of utilitarian clothing.

Unlike today when you’d be hard-pressed to point out a brand that hasn’t yet dabbled in Goretex, outdoor clothing of the time was largely deemed as a bare-bones, necessity driven, and uninteresting when casting through a fashion lens. With the worlds of aesthetics and function rarely crossing paths Gramicci, among others, were some of the first to place an emphasis on not only the methodology of their clothing but how it looked, allowing lifestyle and performance to coexist, opening their craft to an entirely new audience and perhaps setting a precedent for future styling trends.

Combine this with their rock climber insignia, that coincidentally draws close resemblance to another of their ‘80s Californian neighbours Stussy who were at the forefront of the early streetwear movement, and the brand found itself quickly adopted as a permanent fixture of skate and surf shops, forming collaborations with the likes of Mastermind and having their unique cornerstone features referenced time and time again.

Alife Brand Guide

Alife Brand Guide

American streetwear imprint Alife ® may be new to Aphrodite’s shelves, but in actual reality, The Big Apple-based brand has been in circulation for way longer than you may think. In fact, the design studio stands as one of the true originators of streetwear – read on to find out how.

Alife Brand Guide

Inspired by the downtown culture from which it surrounds itself, the lifestyle label is the product of four friends – Arnaud Delecolle, Tony Arcabascio, Tammy Brainard and Rob Cristofaro – who each observed and strived to fill New York City’s ‘creative void’ many moons ago… Enter, the realm of Alife.

Conceived in ‘99, Alife® began its humble beginnings as a creative workshop on Manhattan’s Orchard Street. There, like-minded individuals would share and unite their ideas, in turn, cultivating an exclusive artist collective and fresh, expressive designs that were soaked up by all who were willing to make the initial investment. Quickly transforming from a simple passion project to a household name, Alife® – which is named after the desire to enliven animate objects – uncovered mass appeal, having bolstered a rivalled rapport with America’s most stylish, street-ready and forward-thinking denizens.

Alife

But although the entire essence of streetwear is so ubiquitous now, back in the late nineties and early noughties the culture was much less of a universal phenomenon. The original streetwear zeitgeist was brought into existence by not only Alife, but a multitude of its now world-renowned peers, who themselves started out life within the city’s diverse boroughs, such as Supreme and 10.Deep. The neighbouring nature of these exclusive boutiques within the city and the hype their names instantly induced would help to lay the foundations of streetwear culture and transcend the fashion industry forever.

Alife SS20

These days Alife® is fresher than ever. Having undertaken a brief hiatus a few years ago to level out its ethos and re-tune to the current climate; the skating/streetwear brand not only maintains its status with the pioneering generation but now accounts the millennial age as one of its greatest allies thanks to a slew of high-profile collaborations with the likes of Nike, adidas, Dickies and more.

Alife Clothing

Here at Aphrodite, you can expect the first roll-out of products to comprise a range of urban-minded gear. Pre-shrunk, 12oz fleece fits make for cosy, off-duty staples, while branded five-panel caps ensure accessibility and a rotational start point. The tees, in all their looks and colourways, distinctively hark back to the downtown status Alife® was born and bred for.

Drole de Monsieur Brand Guide

Drole de Monsieur Brand Guide

One of the newer brands to find themselves among the Aphrodite ranks we thought we would take some time to take a peek behind the Drole de Monsieur brand curtain and shed some light on exactly why they should be a very large blip on your clothing orientated radar.

Created in 2014 by friends, Dany and Maxime, the Drole de Monsieur brand is a French ready-to-wear label that places emphasis on clean lines, quality fabrication, and bold design. Born out of a shared passion for clothing, the desire to put their own stamp on the industry, and a distinct vision for the future, the brand quickly found itself carving out a distinct identity in the French fashion sphere for their off-kilter take on contemporary clothing.Drole de Monsieur

Roughly translated to, “funny gentleman” the brand finds their roots based in the small town of Dijon were, with no prior experience in the fashion world, the brothers coined the phrase, “not from Paris madame” as part of their first collection. Standing as not only a tongue in cheek reference to their fashion capital outsider status and lack of industry knowledge but a now-iconic focal point of their core offering, the callout can still be found embroidered, printed and embossed across their garments to this day.

Drawing from a vast list of differentiated influences the Drole de Monsieur brand boasts a particular knack when it comes to their ability to cleverly merge a range of juxtaposing themes. Blurring the lines that stand between everything from retro styling and modern minimalism to vintage cuts and on-trend fabrication the brand effortlessly mixes their expansive selection of source material with a healthy dose of vibrant hues and strong branding.

Drole de MonsieurFocusing on everyday versatility and uniting their collections under one common theme the brand instead opts to utilise intricate detailing, quality fabrics, and clever alterations to add playful twists to timeless staples and subtle modifications on traditional sportswear tropes. The result is everything from pristinely tailored tracksuits, velvet rugby shirts, and reworked outerwear to modern sportswear, quality sweats, and bold accessory pieces all dripping with quintessential Drole de Monsieur brand flavour.

Take a look at our full Drole de Monsieur lineup here and look out for the brand’s SS20 collection coming very soon.

Mallet Footwear Brand Guide

Mallet Footwear Brand Guide

Introducing the Mallet Footwear Brand

Since joining the sneaker circuit back in 2015, London-based Mallet Footwear brand has steadily climbed the ranks of the industry to become the lauded label it is today. Television star, Tommy Mallet, and his business partner, Evren Ozkarakasil, are the talented, driving forces behind the brand; having started the adventure as a means to fill a gap in the British trainer market, and collectively, fulfill their passion for premium footwear.

Fast-forward four years down the line and Mallet has garnered quite the cult following for itself, no doubt backed by Mallet’s flurry of loyal followers and ardent luxury sneaker aficionados in abundance. But, the mass attention and success Mallet has acquired since its inception is incredibly well deserved. Mallet and Ozkarakasil are both savvy entrepreneurs in the background; keeping their fingers firmly on the pulse of the industry, seeking out emerging trends before they hit the mainstream, and spinning their own interpretation of them to present to the world at large.

Mallet Footwear GRFTR Trainers

Aesthetically, the Mallet Footwear brand has anchored an unmistakable identity that rarely strays from its neutral colour palette. This ubiquitous look is widely welcomed by millennials, with the greys, blacks, and beiges of each sneaker making for a versatile addition to any rotation. The brand’s continuing efforts to tap into the sneaker zeitgeist are certainly visible throughout each collection, take for instance Mallet’s AW19 offerings, from the Kingsland trainer to the Diver 2.0 and Lurus silhouette, each design is symbolic of the chunky trainer trend that has taken the industry by storm in recent years.

Amidst contemporary design lines and bulbous outsoles, each Mallet delivery also boasts an immaculate finish that can be owed to the production expertise of Ozkarakasil. With plenty of prior experience on the production side of things, Ozkarakasil is on hand to ensure the product meets the brand’s superlative standards. With this said, the Mallet Footwear brand choose to lean on the competence of European manufacturers to handmake each product, using only the finest of materials, from leather to suede and often, scuba.

Mallet Lurus TrainersMallet Tech Diver Trainers

As many brands in the business will know, it takes a certain kind of perseverance to truly get an idea up and running off the ground. Both Mallet and Ozkarakasil have effortlessly expressed exactly this in their starting years; pushing ahead with ambition and zero limits. From simply putting pencil to paper, the duo has found their calling and truly established a footwear force to be reckoned with – in Mallet’s words, ‘choose a job you love, and you will never have to work a day in your life.’

Explore the trendsetting works of Mallet Footwear in-store and online at Aphrodite this season.

Kenzo Brand Guide

Kenzo Brand Guide

What is Kenzo?

Kenzo is a fashion brand renowned for its bold prints and luxurious designs, which combine Asian influences with traditional European silhouettes and techniques. Quickly rising to prominence within the industry, the brand exude a true air of youthful yet opulent prestige, reinterpreting contemporary codes to celebrate cultural diversity whilst continuing to pursue a borderless approach to their work. From humble beginnings crafting his first designs from scrap fabrics to gracing the torsos of some of the world’s most famous and influential people, the Kenzo brand is perhaps most famous for its Kenzo tiger logo, which graces a whole slew of Kenzo t-shirts, sweatshirts, and hoodies.

Elsewhere the brand plays with proportion, colour, and branding to create a forward-thinking vibe and an easygoing, wearable aesthetic.  All of Kenzo’s garments maintain their original dedication to exceptionally high-quality fabrication: beyond looking good, the Kenzo brand has to be felt to be truly appreciated. From classic polos to sweatshirts, luxuriously soft knitwear, and utility-inspired trousers, the Kenzo men’s collection truly carry on the original spirit of the brand.

 

Kenzo Tiger Hoodie

 

Who Founded Kenzo?

Kenzo was founded by designer Kenzo Takada following his move to Paris in 1964. Born in Himeiji, Japan to traditional innkeeper parents, he developed a love for fashion at an early age, dropping out of his literature studies at the University of Kobe to attend Tokyo’s Bunka fashion College. Creating clothes for various department stores before the launch of his own brand, Kenzo would retire from the company in 1999.

 

Kenzo Tiger Sneakers

 

When Was Kenzo Started?

Kenzo was originally started in 1970, where the brand opened their first physical space at the Gallerie Viviene. Focusing primarily on womenswear, the designs were hailed by American Vogue as the next evolution of boutique fashion the following year it what would mark the beginning of an illustrious history.

Launching their first menswear collection 13 years later in 1983, the brand would go on to launch a womens perfume line in 1988 followed by their men’s fragrance counterpart in 1991, skincare in 2001 and more recently a homeware diffusion line in just 2005.

 

Kenzo Tracksuit

 

What Is The Kenzo Logo?

Arguably one of the most recognisable Moniker’s in modern day fashion, Kenzo are often identified for their bold tiger branding that can be seen strewn across sweatshirts, t-shirts and jackets alike. Created during Carol Lim and Humberto Leon’s time spent as Creative Directors, the decision to introduce the now iconic tiger logo was originally met with some controversy and pushback from the deign team given the removal of the previously embedded flower logo. Releasing as part of the brand’s FW 2012 collection, the first run of Kenzo Tiger Sweatshirts sold out within hours at their Paris headquaters in a sign of things to come for the now omnipotent insignia.

 

Kenzo Tiger Logo

 

Celebrities wearing Kenzo

Thanks to the irresistible allure of Kenzo’s sprightly energy, immaculate quality and intricate detailing it doesn’t come as a surprise to many that some of most famous names in the celebrity world favour their garments. With rappers such as Jay Z, ASAP Rocky, Roddy Ricch and J Cole spotted on numerous occasions wearing a range of select pieces, you can also find Chance The Rapper heading up the brand’s 2016 collaborative campaign with H&M.

Of course it’s not just the musical world in which Kenzo has found success, with countless stars from film, television and sport choosing to opt in to the fashion houses vision. Such names include comedian / actor Kevin Hart, basketball players such as Russell Westbrook, Jimmy Butler and Brandon Ingram as well as many other countless sightings.

 

Kenzo Chance The Rapper

 

How To Style Kenzo

Kenzo is unique in the sense that it has many versatile ways in which it can be worked it both laidback and smart outfits alike. Thanks to their focus on bold prints, patterns and graphics items such as the Kenzo Tiger Hoodie can be worn as a statement piece alongside more stripped back garments such as a casual pair of jeans and sneakers, for a super casual, effortless but still put-together look.

 

Kenzo Roddy Ricch

 

As for Kenzo’s more high end tailored output, some of their more refined knitwear and shirts can be combined with trousers, derbies and an overcoat for a sophisticated and sleek result. With subtle details such as a tucked in top half and a more relaxed wider cut pant leg only serving to elevate your look, you can create a fashion-forward aesthetic in no time at all.

 

Kenzo ASAP Rocky