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Nike Air Force 1 '07 White Trainers

Nike Trainers: Style The Swoosh Right

How To Wear Nike Trainers

In today’s fashion zeitgeist it’s near impossible to imagine a world without Nike trainers. But, in the bygone days of the ‘60s and ‘70s, before the Swoosh locked down sartorial status, the footwear industry wasn’t quite sure what it was missing without the sporting stalwart’s sneakers.

Jump 40-something years and Nike trainers have reached the pinnacle of footwear culture in 2019. Having etched their presence into society and sportswear alike, the brand’s kicks, ranging from the nostalgic Cortez, to the Waffle Racer ‘Moon Shoe’ and the ever-popular and expanding Air Max dynasty, are true style icons.

Therefore, mastering your Swoosh style is essential if you’re hoping to keep up appearances in the sneaker circuit. So why not source inspiration from styling team and take a look at how we’ve curated this season’s Nike Trainers below…

LOOK 1: 

Ideal for city dwellers – our first look bets on a relaxed wardrobe for urban dimensions. With the help of trailblazing label CP Company and all-American brand Ralph Lauren in the mix, this outfit takes on an effortless smart-casual stance. Boasting a double dosage of technical layers on top, including a short-sleeved CP Company polo shirt and CP Company arm lens jacket, the outfit further unfolds with comforting Ralph Lauren Sweatpants.

Completing the look is a pair of Nike Air Max Light trainers; offering colourful pops to an otherwise monochrome teaming. Since these sneakers have been seldom-seen since the ‘80s, give them the attention they deserve this season in the streets.How to wear Nike trainers - Look 1

Nike Air Max Light Trainers

LOOK 2: 

If you’re more focused on turning up the dial for nostalgia, look two is a winner. Featuring Nike’s Air Zoom Alpha trainers, *cult classics from the ‘90s*, this outfit channels an elevated approach to dressing. It’s imagined with several layers stacked atop each other, including a Nudie sweatshirt, Albam shirt and cosy Folk sweatshirt. Although warmth shouldn’t pose a problem with this look, choose to add or remove layers depending on the temperature. Meanwhile, embrace this Zoom sneaker’s wavy uppers and retro status in your chosen stomping ground.

How to wear Nike trainers - look 2

Nike Air Zoom Alpha Trainers

LOOK 3: 

Boasting a palette made up of only two colours, this black and white ensemble is undoubtedly a head-turner. Bringing urban accents into focus, the look aims to secure the streetwear scene with a range of logo-charged accessories. Styled with Dsquared2’s ICON body bag, not only can all your essentials be kept close by, but your status heightened thanks to the brand’s signature slogan. Adding to the clashing vision is a Ralph Lauren baseball cap, boxy Maison Margiela t-shirt and Champion sweatshorts.

Finished off with the power and stability of Nike’s Vapormax 2019 trainer on foot; we’re sound in the knowledge that this look will confidently pursue the cityscape or summer festivals in equal measure.

How to wear Nike trainers - look 3

Nike Vapormax 2019 Trainers

LOOK 4:

Slick, smart and suitable for weekend wear – outfit four is fiercely trend aware. Taking to terrain with the energy of an encapsulated Air Sole unit, Nike’s Air Tailwind 79 sneaker hits the floor with the Swoosh sported at all angles. Up top, a lightweight Paul Smith shirt and neutral Albam overshirt drape the body, teamed alongside a versatile Norse Projects chinos. Signing off the sophisticated streetwear look is Moncler’s Theo pouch in olive, styled here across the body.

How to wear Nike Trainers - look 4

Nike Air Tailwind 79 Trainers

LOOK 5:

Wholly inspired by the game, this next look harnesses traditions from the hardwood and prepares to hit the streets. Executed using an unusual approach to layering, the outfit invites a striking Nike jersey atop a cosy Ralph Lauren hoodie. Nike’s Air Force 1 ‘07 low trainers serve timeless appeal on foot, while the sporty styling is broken up with beige Norse Projects chinos. We reckon this one will give off-duty a whole new meaning.

How to wear Nike trainers - look 5

Nike Air Force 1 Trainers

LOOK 6:

Capturing the sporty flair of the ‘90s, this final outfit looks to apparel icons of the past. Beginning by pounding the streets with nostalgia on foot, Nike’s Air Max 98 trainers inject old-school quality to the ensemble while Ralph Lauren’s half zip sweatshirt serves up a cosy layer for easy throwing on. Edwin’s ED55 63 rainbow selvedge denim jeans breaking up the athleisure feel in-between with their turned-up cuffs.

How to wear Nike trainers - look 6

Nike Air Max 98 Trainers

So, whether you’re running errands from day-to-day, dressing to impress or cutting a casual figure, celebrate the Swoosh in superior style. Shop a wide range of Nike Trainers in-store and online at Aphrodite.

adidas Ozweego Trainers

adidas Ozweego: Fusing Future And Past

After reaching astronomical levels of success, thanks to a helping hand from non-other than Raf Simons, you’d be forgiven for automatically associating the name Ozweego with the hype ladened collection born out of adidas’ collaborative efforts with the Belgian fashion designer. But, as any chunky sneaker fanatic will tell you, the name Ozweego finds its origins deep in the three stripe archives, having originally released amongst the German sportswear companies lineup of practical ’90s runners.

adidas Ozweego Trainers

Manufactured to provide improved shock absorption to all those fortunate enough to find it laced to their foot, this iteration takes inspiration from the Ozweego 3 offering up a more modern interpretation of the retro sneaker, imbuing it with up-to-date technical intricacies and altering its silhouette for a more streamlined shape. Boasting multi-material uppers that make use of breathable mesh, plush suede and lightweight TPU the trainers boast adiprene cushioning both to the forefoot and heel as well as a chunky eva infused midsole. Making reference to the rave culture found prevalent around the time of its predecessor, the Ozweego boasts striking hits of neon colouring both in the form of the unmistakable three stripes to the side and a support enhancing science-fictionesque tube system. Appearing both futuristic yet retro at the same time the sneaker is finished with reflective detailing and a sculpted rubber outsole.

The adidas Ozweego launches both in store and online at Aphrodite 21/06/19 at 00:01 AM.

adidas Ozweego Sneakers
adidas Ozweego New Release
adidas Ozweego Runner

adidas Home of The Classics Collection

adidas Home Of Classics Collection

With the release of the first phase of the collection earlier in the month, adidas once again go back to basics homing in on two tennis titans for another lesson in understated styling. Blanketing both the recently released SC Premiere and the timeless Supercourt in varying shades of white, the trainers see the same supple leather uppers with the addition of delicately contrasting suede overlays for a subtle nod to the sneakers rich heritage history. Riding on the now tried and tested rubber cupsole both trainers feature tasteful metallic gold branding to the tongue and a selection of both stitch and perforated detailing.

Get your hands on this new pairing online and in store at Aphrodite 21/06/19 or check out the rest of the collection below…

adidas Home of The Classics SC Premiere
adidas Home of The Classics SC Premiere
adidas Home of The Classics Supercourt

Miss out on the first release of the collection? Not too worry! Find out all you need to below and grab yourself a pair here.

Paying homage to the humble white sneaker and 50 years of adidas Originals, the Home of Classics Collection strips back a curated mixture of both recent arrivals and well-established mainstays in the three-stripe arsenal, highlighting their minimal versatility, universal appeal and rich archival history. Transcending the sporty path laid out in front of them, each shoe featured within the collection found themselves quickly adopted into almost every corner of the social sphere, skyrocketing them from everyday performance sneakers to the ubiquitous components that made up the uniform for a variety of sub-cultural movements.

adidas Home of Classics Collection Continental 80 Trainers

Whether you like yours worn in and battle damaged or prefer to keep things crisp and clean the Home of Classics collection promises something for everyone, reinstating iconic low-top models such as the Super Court, Continental 80, AR Trainer and SC Premiere to awe inducing levels of bare bones simplicity. Through the removal of somewhat distracting details such as coloured accents and overt branding, adidas use this collection as an opportunity to delve deeper into each silhouette’s intrinsic properties paying close attention to materials, construction and a plethora of more nuanced design elements.

adidas Home of Classics Continental 80 Sneakers

Simplifying things down to their most pure form, the collection splits into two parts with the first seeing each trainers staunch shape and refined lines enhanced by coatings of monochromatic white leather. Accompanied by delicate tonal stitching and a purposely yellowed midsole that makes nods to the trainers heritage roots, the collection employs a less is more approach providing a blank canvas for the trails and tribulations of everyday wear to be painted upon. To the tongue adidas employ an unconventional approach, placing the usually interior size guide to the front for a drop of contrast against the otherwise immaculate presentation.

adidas Home of Classics Collection AR Trainer

A standout of the collection is adidas’ modern remaster of the contemporary classic Stan Smith. Dubbed the Stan Smith Recon it comes complete with a number of subtle intricacies and quirky details, casting a superbly timeless image in the contemporary zeitgeist. Penned as a deluxe carbon copy of the original, the silhouette is treated to the same collection-wide supple leather uppers and further enhanced by the removal of the tennis namesake to the tongue. Displaying a hyper focus upon superior craftsmanship and muted expression, the trainers come equipped with the signature Three Stripes perforated on each side and are complete with the simplicity and stability of a rubber cupsole for a guaranteed slick ride through urban dimensions.

adidas Home of Classics Collection AR Trainer

With the sneaker marketplace hooked on a ‘bigger is better’ approach and the saturation of bold colours, extravagant design and over the top extras becoming the norm, sometimes a return to basics is, whether we knew it or not, exactly the breathe of fresh air we’ve all been looking for. Boldly laying it all on the table in a testament to the enduring nature of their footwear adidas confidently exhibit the exact principals which have catapulted their designs to the front of the pack year after year, season after season… And who doesn’t love an all-white sneaker for summer?

adidas Home of Classics Stan Smith Recon Trainers
The adidas Home of Classics Collection  launches in store and online at Aphrodite 01/06/19.

 

adidas Home of Classics Stan Smith Recon Trainers

Nike Air Max2 Light

Nike Air Max2 Light: Retro Runner Goodness

The Nike Air Max2 Light Returns For Spring Summer 2019

The Nike Air Max2 Light has found its way through our doors bringing with it impressive levels of vintage athletic appeal and of course some similarly gob smacking mechanics below. Looking for your next pair of hot weather kicks? Look no further.

Nike Air Max2 Light

From head to toe denim ensembles and frosted tips to the birth of the internet in America and successful attempts at cloning a sheep named Dolly, there is no denying that the ‘90s was a wild time not only for fashion, but for society in general. With significant events cropping up left, right and centre, fashion trends spinning out of control and genetically engineered barnyard animals to contest with Nike had to do something drastic to stay out in front and build upon the momentum they had created with the launch of the now legendary Air Max 1 in 1987.

Cue what could arguably be seen as the great glory days for the Beaverton born sportswear company as they set to work putting in place the foundations from which their footwear empire still stands to this day, releasing instant classic after instant classic and kicking things up a notch when it came to gas injected midsoles. Booting things off with the Air Max 90 the era lays claim to the crème de la crème of exposed air unit silhouettes boasting a fear-inducing numerical line-up that consists of heavy-hitters such as the Air max 95, Air Max 180, the 93, 97, 98 and of course the Nike Air Max2 Light.

Nike Air Max2 Light

Unleashed to the world in 1994 the Nike Air Max2 Light was the next iteration in Nike’s Light line-up which thanks to a clever composition of less weighty materials provided, as the name suggests, a much more lightweight frame when compared to its fellow air max brethren. Couple this with an arsenal of the latest fine-tuned advancements at it’s disposal and some purposeful adjustments to the core fundamentals of the now tried and tested air max technology and it’s easy to see why the trainer was an instant success.

In a move which could be seen as responsible for pioneering future tech, such as Tuned Air, and in an answer to the increasing demand for more responsive running footwear the Nike Air Max2 Light split its air infused midsole into different compartments, alternating the amount of pressure in each to reach new levels of underfoot support and performance enhancing ingenuity. But, aside from the abundance of complexities found at ground level, perhaps what made the Nike Air Max2 Light such a fan favourite was its multi-panelled uppers and robustly shaped dimensions which took on its array of bold colours with ease.

Nike Air Max2 Light

Returning just in time for summer with the addition of some cuhslon foam and a fresh lick of OG coloured paint, the Nike Air Max2 Light sticks to its original winning formula boasting lashings of contrasting colour blocked red mesh and suede uppers against a clean white leather base. Staying grounded with hits of black to the side swoosh and outsole the trainer is finished with retro branding to the tongue, subdued grey accents to the heel and a green tinged air unit.

Unlike many of the trends from the ‘90s most of us would all rather forget, this is one old school runner we are more than happy to see back in modern day rotations. The Nike Air Max2 Light is available online and in store at Aphrodite now.

Nike Air Max2 Light

adidas x Raf Simons Ozweego Trainers

The adidas x Raf Simons Ozweego Returns

The adidas x Raf Simons Ozweego, one of the most beloved and well recognised silhouettes born out of the esteemed Belgian fashion designers work with the German sportswear company, a trend-setting powerhouse and one of the few somewhat innocuous silhouettes, alongside the Stan Smith and Response, fortunate enough to be plucked from the adidas archives for a generous dose of collaborative TLC. Adding an expectantly elevated touch to the ‘90s original, the Ozweego found itself at the forefront of the pairings debut collection and quickly set to work tearing the low top sneaker rule book of the time cover to cover.

adidas x Raf Simons Ozweego Sneakers

With ‘ugly sneakers’ now seen as an established trend, with the likes of Balenciaga, Maison Margiela and countless other designers throwing their hat into the proverbial ring, the same can’t quite be said for 2013 when the Ozweego, with its multilayered frame, bulky exaggerated uppers and chunky midsole took its first tentative step into the limelight.

adidas x Raf Simons Ozweego Trainers

Like much of the Belgian designers work, the trainers starkly contrasted the typical styling found at the time but through their acceptance into popular culture, most notably with A$AP Rocky’s ‘please Don’t Touch My Raf’, and sightings on the feet of countless celebrities they slowly but surely became mainstays in rotations across the world, setting the wheels in motion for not only the larger than life footwear seen pounding modern day pavements but the degradation of the walls which stood between high-end fashion and streetwear.

adidas x Raf Simons Ozweego New Releases

Now, after a brief foray into a spot of 3D mapping and some optical illusion inducing French painting techniques earlier in the year, adidas and Raf Simons once again turn their attention to the forefather of chunky sneakers adding a fresh lick of paint to a now undeniable cult classic.

Taking influence from the ‘Bunny Boot’ a type of footwear worn by the American armed forces to combat the harsh conditions found in Alaska, the adidas x Raf Simons Ozweego remains largely unchanged, utilising the same oversized panelled design and sculpted midsole combination that has etched its name among the very best in gargantuan proportioned kicks.

adidas x Raf Simons Ozweego Metallic Pack

Up top the trainers take a more subdued approach than some of the Ozweego’s past iterations, boasting a supple premium leather construction and swapping out some of the more out there features, such as translucent plastic inserts and entirely cut out sections, for clean coatings of monochromatic colouring.

adidas x Raf Simons Ozweego
Perhaps one of the most notable features, and where things begin to take a more left field approach, is below where a mirrored TPU film coats the trainers from mid-section down, playing with proportions and hailing back to the ‘70s glam rock influences found embedded throughout the designers SS19 offering.

adidas x Raf Simons Ozweego Footwear

With fads changing like the wind, the pressures of hype and a seemingly unlimited supply of styles waiting in the wings for their chance at the top spot, we think it’s fair to say that the footwear landscape has never been so fiercely contested. Which is why, 6 years on from its original release, the fact that the Ozweego still remains firmly positioned amongst the best of the best is not only a testament to the shoe itself but the great minds responsible for its creation.

The adidas x Raf Simons Ozweego is available both in store and online at Aphrodite1994 on the 23/05/19.

How to Clean Sneakers: A Video Guide

With summer on the horizon, there’s no better time to break out the pristine white kicks; easy, casual and timeless, the white trainer goes with pretty much all summer wear. But no sneaker stays white forever, and sometimes one wear is all it takes to bring your beloved footwear from sparkling to filthy. Fortunately, cleaning sneakers is incredibly easy if you have the right equipment to hand. Check out our handy video guide on how to clean sneakers below to see what we mean.

Here’s a quick rundown of what you’ll need, and the steps we take to get those adidas Continental 80s back to their original gleaming white:

You’ll need:

  • Sneaker cleaning solution
  • A brush (preferably natural bristle or horsehair)
  • A basin of warm water
  • Microfibre towel
  • Sneaker cleaning wipes
  • Protector spray
  • (Optional) New laces
  • (Optional) Midsole pen to match your trainers’ colour

Step 1: Remove the laces. Whether you’re swapping them out for new ones or giving them a spin in the washing machine (we recommend popping them in a washing net or inside a pillow case), you’ll need to remove the laces to get into all the nooks and crannies.

Step 2: Brush away any loose dirt or debris. This helps prevent scratches and just makes life a bit easier going ahead.

Step 3: Wet the brush in the water basin and apply your sneaker cleaning liquid of choice to the bristles. A little goes a long way, but don’t be afraid to use as much as you like.

Step 4: Scrub all the affected areas of the shoe vigorously (including the sole if you’re a perfectionist)

How to Clean Sneakers

Step 5: Use the towel to dry off excess water and foam, and to give any extra cleaning to areas you may have missed

Step 6 (Optional): If needed, give the midsoles another once-over with a cleaning wipe

Step 7 (Optional): If you’re going the whole hog, use your midsole pen to restore the trainer’s original colour. Shake the pen vigorously, then pump the tip several times onto a paper towel or spare sneaker wipe until the paint starts to flow. Use the chiselled tip to apply an even coat to the required areas. Don’t worry if you make a mistake; a sneaker wipe will clean up any excess while the paint is still wet. Wait for the midsole to dry completely before moving on to the next step.

Step 8: Once the sneakers are completely dry, apply a thin, even coat of your protector spray of choice. Hold the container 15-20cm away from the shoe and spray until all surfaces are coated, making sure not to over-apply. Wait to dry, usually around a minute or two.

Step 9: Relace the trainers, with the originals or brand new laces if needed.

Step 10: Wear with pride!

This should get your beloved trainers back in peak condition in time for the summer, and hopefully keep them that way for longer. We’ve used tried and tested products from Jason Markk, Sneakers ER and Crep Protect, but feel free to mix and match with your own go-to brands.

You can find all the products we used in our video both in-store and online now.

adidas x Missoni: Celebrating an Athletic Legacy

Since its inception in 1958, Missoni has worked its way up the ranks to become a globally-recognised luxury brand. Inspired by founder Ottavio Missoni‘s paintings, the brand’s signature is the intricate, boldly-coloured woven patterns it uses in its textiles. Zig-zags, checks and stripes all feature prominently, in a dazzling array of colours from muted earth tones to bright jewel shades. Missoni’s textile work has even been recognised as having artistic merit, having been featured in exhibitions all over the world.

adidas x Missoni Collection 2019

adidas, by contrast, is a leading name in both sportswear and lifestyle clothing, creating countless innovations for athletes in its lifespan. At first glance, the two brands couldn’t be more different, which makes the upcoming adidas x Missoni collaboration seem like a bit of an odd one. But looking a little closer reveals that the Italian textile artists and the German sportswear kings have more in common than first thought.

adidas Missoni Ultraboost Trainers 2019

Prior to founding his namesake brand, Ottavio Missoni was an accomplished hurdler, even representing Italy in the 1948 Olympic Games. This led to his first foray into the clothing industry, where he and teammate Giorgio Oberweder invented a range of lightweight wool tracksuits. The suits were so effective that they were adopted by the entire Italian Olympic team, and pushed Ottavio — along with his wife, Rosita — to start experimenting with different methods of fabric weaving. This led to the first Missoni-branded goods being available in 1958, after which the Missonis experienced global demand for their unique vision. Widely credited with being one of the original labels to bring Italian ready-to-wear to the world, Missoni became known as pioneers of the fusion of sportswear and tailoring, predating the athleisure trend by several decades.

adidas Running x Missoni Collection SS19

Now, adidas have teamed with Missoni to bring Ottavio’s original concept up to date for the modern era. Leveraging both brands’ expertise to the fullest, the adidas x Missoni apparel is crafted from a lightweight wool blend that utilises adidas’ Primeknit technology along with trademark Missoni textile patterns and colours. This lends the pieces both the flexibility and moisture-wicking properties of performance athletic gear and bold, eye-catching Missoni signature style in both multicoloured and monochrome varieties.

adidas x Missoni Ultraboost Details

Finishing off the collection is a trio of adidas x Missoni Ultraboost Clima trainers. The perfect choice for this collaboration, the Ultraboost straddles the performance and lifestyle categories with ease. This edition sees the traditional Primeknit uppers upgraded with Missoni-designed patterns for a hit of luxury appeal, while each boasts a contrasting medial lace panel, delivering a typically idiosyncratic Missoni finish. The rest of the shoe remains the same, riding atop a precision-tuned Boost sole unit with embedded Torsion technology, ensuring the collection’s performance characteristics remain uncompromised. Whether you’re a Missoni fan, an adidas collector or just want to flex at the gym in style, the adidas x Missoni collection is truly unmissable.

The adidas x Missoni apparel and footwear collections will be available in-store and online on the 25th of April from Aphrodite Clothing. As always, numbers are strictly limited, so make sure not to sleep if you want to secure your favourite pieces.

Nike Air Zoom Alpha Trainer Release

Bring it Back to 1996 with the Nike Air Zoom Alpha

Perhaps second only to Nike‘s own Air Max, Zoom Air is one of the most ubiquitous and beloved footwear technlogies to have emerged in the last few decades. Preferred by runners and basketball players for its low-profile deployment and agile, responsive nature, Zoom Air is a performance-oriented evolution of the Air Max concept. Utilising a podular design with specially-shaped pockets of encapsulated gas, the tech can be tailored to the requirements of each sport, even to individual players as seen in the numerous NBA signature models that deploy Zoom to varying degrees. Yet, while the original bearer of the Air Max label — the Air Max 1 — retains an unparalleled status as a pop culture icon, the same cannot be said of the first shoe to use the Air Zoom moniker: the 1996 Nike Air Zoom Alpha.

Nike Air Zoom Alpha Trainers

A technological marvel from the moment of its release, the Alpha was nevertheless quickly overshadowed by its immediate successor, the Nike Air Zoom Spiridon, whose flashy metallic branding and evolutionary mesh build resonated more strongly with sneakerheads of the time. However, as is often the case, fashion comes and goes in cycles; now, in 2019, the bulky leather panelling and aggressive stance of the Air Zoom Alpha are a perfect fit for streets rife with similar silhouettes.

Nike Air Zoom Trainers Alpha

Boasting a distinctive ‘wave’ design that Nike would revisit the next year in the Air Zoom Spiridon and Air Max 97, the Air Zoom Alpha is built from layers of breathable mesh and hardwearing synthetics, set atop a Phylon midsole that carries on the undulating visual language while providing extra comfort and shock absorbency. Meanwhile, underfoot the signature Zoom ‘pods’ can be seen to the outsole, used as a basis for the outsole tread pattern and promoting healthy foot movement — which translates to a supremely comfortable ride for modern wearers.

Nike Air Zoom Alpha Trainers Release

In honour of its cult classic status, Nike have reissued the Air Zoom Alpha in two distinct colourways for Spring 19: one hews closely to the sneaker’s OG colourway, with mid-90s monochrome bolstered by Nike Running’s signature Volt Yellow shade; the other delivers bold colour pops in green and red in a visual homage to a certain Italian fashion house that’s beloved by streetwear aficionados. Whichever you choose, the Nike Air Zoom Alpha is the perfect choice to flex your Swoosh knowledge this season.

Nike Air Zoom Alpha Sneakers

The Nike Air Zoom Alpha Trainers in Black / Wolf Grey / Volt and Lucid Green / Habanero Red will be available in-store and online from Aphrodite Clothing from the 19th of April. Make sure to zoom in early to secure your size.

Nike Blazer Mid 77 Canvas Sail White

A Classic Returns: the Nike Blazer Mid ’77

From a contemporary perspective, it’s difficult to think of a time when Nike was an upstart brand: its iconic Swoosh logo, sporting partnerships and Just Do It slogan are indelibly inked into the fabric of pop culture, earning it a status and cachet that befit its sheer size and scope. But back in the early 1970s, Nike was barely finding its feet, having grown from Phil Knight and Bill Bowerman’s Blue Ribbon Sports import company into a burgeoning sportswear entity in its own right. Beginning, naturally, with models for running, Nike soon looked to the hardwood, crafting a straightforward basketball shoe in 1972, featuring a large, brash rendition of its new Swoosh logo designed to steal the spotlight. Naming the shoe after their local Portland Trail Blazers team, the Nike Blazer was born.

Nike Blazer Mid 77 Sail/White

Simple — almost blunt — in its design, the Blazer was typical of an early-70s basketball shoe: tough leather uppers, a cushioned ankle collar and a vulcanised, textured sole unit gave players of the time all they needed and nothing more; a far cry from today, where the pinnacle of sporting technology is applied to each new silhouette. Yet, for all its simplicity, the Blazer was a success for Nike because of that huge Swoosh on the side. When worn on-court by the stars of the day, like George “The Iceman” Gervin, the shoe became a moving billboard; every photograph in every magazine became an advertisement.

George Gervin Nike Blazers

George “Iceman” Gervin in Nike Blazers

While technology quickly overtook the Blazer’s minimal approach for court use, the silhouette gained a new lease of life from the nascent skateboarding scene. Where the heavy leather uppers and vulcanised sole unit were proving outdated for basketball players, riders found the Blazer provided excellent grip and could take a beating out on the streets, and so adopted the mid-top silhouette as their own.

Nike Stussy Blazer Mid 2002

Nike x Stussy Blazers (2002)

This skateboarding association is one that has followed the Blazer into the present day, no small thanks to collaborations with streetwear titans like Stussy, Supreme and street art legend Futura 2000. In 2005, the Nike Blazer was finally recognised by the brand as a viable board option, after spokesperson Lance Mountain reworked the Blazer for the Swoosh’s SB line, adding extra padding and, for the first time, Zoom Air technology.

Nike Blazer Mid 77 Canvas Pack

The Blazer’s simple, robust design has proven the ideal canvas for collaborative reworkings to this day: in addition to the aforementioned skate-centric collabs, the Blazer has recently seen attention as part of OFF-WHITE designer Virgil Abloh’s “The Ten” series for Nike, while upcoming Japanese label sacai have produced a grail-worthy version with doubled soles, tongues and Swooshes. Yet the Blazer — like other timeless retro court styles such as the Converse Chuck Taylor and Nike Air Force 1 — often shines brightest when rendered fully in plain white. The latest in-house version of the Nike Blazer, the Mid ’77, appears this season in a white canvas construction with off-white suede overlays to the sidewalls and toecap, exposing the economy of design that made the silhouette a hit for Nike all the way back in the 70s.

The Nike Blazer Mid ’77 WE in Sail/ White will release in-store and online at Aphrodite Clothing on 12th April 2019. Stay tuned for more from the Swoosh for 2019.