Sneakers | Aphrodite

 

Sneakers

Nike Air Max 200

Nike Air Max 200 Gets A Fresh Lick Of Paint

The Nike Air Max 200 just got a swanky new update check it out below…

Nike Air Max 200

Being creatures of habit and all that, it’s fair to say that change can be a bit scary. Like when the bus takes a slight unexpected diversion, you order something more adventurous from your favourite takeaway or perhaps, on a more related note, when one of your favourite Beaverton based sportswear brands decides to release and brand-new silhouette.

Nike Air Max 200 Trainers

Despite the first two no doubt inspiring feelings of sheer panic and guilt-ladened remorse, the third should do quite the opposite, especially when you take into account Nike’s proven track record of pumping out some of the finest progressive sneakers we have had the fortune of lacing to our feet.

Nike Air Max 200 Sneakers

Continuing the trend, the recently introduced Nike Air Max 200 stretches out a hand to even the most set in their ways sneakerhead, offering up enough innovation to satisfy that forward-thinking itch, whilst simultaneously keeping the brand’s core fundamentals close to hand.

Nike Air Max 200 Team Gold / University Red

Delivered in a fresh, “Team Gold / University Red” colourway and set atop a newly introduced air unit, the Air Max 200 utilises mesh which contours to the foot alongside a lightweight plastic frame to its uppers, keeping the sneakers lightweight, breathable and sleek. Elsewhere cushlon foam can be found to the midsole for improved comfort whilst a pull tab rounds out the athletically-driven design alongside a tastefully branded tongue and side swoosh application.

Get your hands on the Nike Air Max 200, “Team Gold / University Red” both online and in store at Aphrodite on 29/08/19.

Nike Air Max 200 New Release

Nike Air VaporMax DM/S/X: Old Name, New Technology

More goodness from the swoosh masterminds in the form of the Nike Air VaporMax DM/S/X, check it out below…

Nike VaporMax DM/S/X AT8179-300

Unapologetically fusing together some of Nike’s most forward-thinking technology into a robust and character rich profile, the Nike VaporMax DM/S/X not only demands attention, but makes a powerful statement to all those who would dare challenge the Goddess of victory for the top spot on the innovation podium.

Nike Dimension Six Vapor Max Trainers

Taking an experimental design direction to it’s very limits, the trainers find their name rooted deep in the sportswear company’s rich history, cramming a plethora of technical detailing into their multi-faceted frames and making reference to when the Beaverton based brand almost found itself named Dimension Six. Delivering impressive levels of both urban appeal and practical cushioning the sneakers come dressed to the nines with street-ready add-ons making use of a number of classic materials for a result that feels both unique but unequivocally familiar.

Nike VaporMax DM/S/X Trainers New Release

Strapping in both Vapor Max technology and a rubber pad grip below for enviable levels of support and traction, the trainers construct their uppers from a varied list of fan favourite materials. With mesh found across the toe box for improved breathability and a plush leather tongue the DM/S/X rounds out its over-layered look with soft suede accents and both a toe and heel TPU clip for a futuristic finish. Dressed primarily in grounded coatings of black / white both sneakers utilise bright hits of colouring to contrast their subdued base, bringing attention to a selection of modest swoosh monikers and a number of notable points of interest. Kicking things up a notch when it comes to sporty techwear appeal, the trainers find themselves in the possession of several practical pull tabs with Velcro secured ankle straps on hand for a closer fit.

Nike New Releases

The Nike VaporMax DM/S/X “Midnight Turn/White-Mineral Teal” is available both online and in store now with the white variation launching 15/08/19.

Nike VaporMax DM/S/X Sneakers

Nike Air Max 200

Nike Air Max 200: The Next Evolution

The Nike Air Max 200 joins the swoosh clad ranks

When one of the first trainers you ever made is selling for world-record breaking amounts we think it’s a pretty good indication that you know a thing or two when it comes to putting together some not too shabby footwear. Of course, it’s not like we needed anymore evidence from Nike especially not with their verging on intimidating lineup of culturally embedded sneaker silhouettes that include timeless classics such as the Air Max 1, 180, 95 and so forth. So, in the interest of not dwelling on the past too much or rehashing what is by now common knowledge amongst the sneaker orientated, we’d like to introduce you to the next step in Nike’s unrelenting journey to take air infused midsoles to their very limits.

Nike Air Max 200 Trainers

Known as the Nike Air Max 200 this newest addition to the Air Max family combines some of the best bits from past and present Nike models with a hearty dose of new-wave advancement, resulting in a silhouette that is not only unique in its own right but feels wholly familiar at the same time. With uppers consisting primarily of mesh, that contours to the foot for improved breathability and comfort, the trainer boasts additional overlays to reinforce the foot and a TPU frame to keep things lightweight. Retaining a more streamlined, sleeker and sport-inspired appearance, the Nike Air Max 200 utilises a contrasting patterned-design with hits of yellow, green and red to the heel and sides for a generous helping of visual depth.

Nike Air Max 200 Sneakers

Below the trainers re-imagines the classic tubular technology sporting Nike’s biggest air unit to date alongside soft cushlon foam and a rubber outsole for exceptional levels of support, grip and return with a heel pull tab, padded tongue and embroidered branding bringing things to a tasteful, street-ready close. The Nike Air Max 200 launches both online and in store 01/08/19.

Air Max 200 Trainers

Nike Air Max

Nike AF1-Type: A Timeless Silhouette with a Twist

A Timeless Silhouette Offered In Two New Exciting Colourways

Returning with a fresh instalment of their newly launched N.354 seriesNike unveils the AF1-Type in “Black / Pink Tint” and “Summit White” colourway.

AF1-Type Black

Originally launched in 1982, the iconic Air Force silhouette was the first basketball shoe that featured a pocket filled with air in the heal for extra cushioning; ensuring support, comfort and a strong foundation. Now, Nike dives deep into the Department of Nike’s Archives to reimagine the pre-production prototype that is the AF1-Type and yields exciting results.

“Black / Anthracite / Zinnia / Pink Tint”

Stripped down but highly detailed, the Air Force 1 Type boasts a handmade aesthetic. Showcasing the brand’s dedication to timeless silhouettes and pushing the boundaries on footwear design. The most recent colourway that Nike has to offer is “Black / Pink Tint”. A unique colour scheme that flaunts detailing that symbolises the past, present and future.

AF1-Type Black Anthracite

AF1-Type Black Anthracite Zinnia

AF1-Type Black Anthracite Zinnia Pink

The pair features several unique elements. A key modification is the Velcro strap closure system that sits across its heel. A transparent skin-like material on the inner of the shoe showcases the closure system and adjustable coral pink details. Handwritten Nike Swoosh resting on the rear tab, seam tape and exposed stitches create a handcrafted effect and gesture a first-draft of a potential future product. Pencilled “n.354” sits proudly to the outer panel, influenced by American long-distance runner Steve Prefontaine’s fastest mile.

A padded stretch tongue gives a retro feel. Round indented segments and perforated pattern add further detailing whilst offering additional ventilation. A double-in-size toe cap, with geometric, crocodile-skin-like patterning, inspired by the technical manuals found inside shoeboxes from the ‘70s and ‘80s. A nostalgic piece of detailing that also presents a futuristic vibe.

“Summit White / Red Orbit / White / Black”

AF1-Type Summit White

The second colourway is “Summit White”. A crisp, clean colour scheme that is equally as iconic as “Black / Pink Tint”. Faux hand drew “n. 354” is dressed in black and sits beneath bright coral tape detailing. A contrasting padded stretch tongue adds an extra pop of colour to the AF1-Type model, boasting cobalt blue. Although minimally branded, the design offers a modern take on a pre-production prototype.

AF1-Type Summit White Red

AF1-Type Summit White Red White Black

AF1-Type White

Known for their comfort and practicality, Nike doesn’t cut corners when it comes to the quality of the AF1-Type. A partial breathable inner sleeve offers a sock-like feel, allowing comfort and ventilation all day long. Flywire cables and adjustable heel strap not only provides a unique closure system but additional support around your midfoot also. The AF1-Type is built with cupsole construction; delivering a harder feeling whilst offering more foot and ankle support. The Nike air unit provides lightweight cushioning and comfort, just like it did back in 1982.

The Air Force body has been a huge success since the ‘80s. The silhouette is now considered a global street culture standard. Frequently being re-envisioned by major fashion houses and Nike designers, there are hundreds of AF1 designs and collaborations available on the market today.

Nike AF1-Type Black

The Air Force 1 Type in “Black / Pink Tint” and “Summit White” is coming soon both online and in-store at Aphrodite.

adidas x Pharrell Williams SolarHu Glide

adidas x Pharrell Williams SolarHu Glide

If we were to define something as an ‘instant classic’ then the adidas x Pharrell Williams SolarHu Glide would be high on our list. Merging the worlds of fierce performance driven design and contemporary styling capabilities, the sneaker, born out of the combined efforts of, you guessed it, both adidas and multi-medium master Pharrell Williams, not only radiates buckets full of casual athleisure appeal but, acts as a catalyst for the best in both sportswear technology and creative expression to thrive.

adidas x Pharrell Williams SolarHu Glide
adidas x Pharrell Williams SolarHu Glide

With unapologetic colour blocking seen as a staple of the collaborations offering since its inception in 2014, this next partnered venture takes things in a totally different direction, replacing vibrant, punchy hues for subtle monochromatic uniformity. Giving the sneakers a real sense of grounded appeal, this vastly different visual approach highlights the technical nuance of the SolarHu’s unique silhouette bringing to the fore both pinpoint alterations and the diverse similarities it shares with its Ultra Boost counterpart.

adidas x Pharrell Williams SolarHu Glide
adidas x Pharrell Williams SolarHu Glide

Keeping the pairings core messages of love, hope, inclusivity and equality central to this latest release, the runners stick to the same winning formula which has earned them a place amongst some of the most revered footwear in the market. Deploying a double-helping of mesh and prime knit to their uppers, the SolarHu conforms it’s multi-material application to the shape of the foot allowing the intrinsically stretchy fabric to compliment the wearers movement, provide an improved fit and offer up additional support.

adidas x Pharrell Williams SolarHu Glide

adidas x Pharrell Williams SolarHu Glide

Below a substantial wedge of BOOST foam, moulded heel counter and Continental rubber stretch web outsole not only compliment the foots natural motion but add a generous dose of cushioning, traction and energy return capabilities.

adidas x Pharrell Williams SolarHu Glide

adidas x Pharrell Williams SolarHu Glide

Aside from advanced details and athletic augmentations the trainers still look as good as ever, retaining a number of toned down fan-favourite sign offs and trademark flourishes. Featuring an embroidered Hu callout to the toebox, tonal triangle branding and printed adidas tongue, the trainers are imbued with a plethora of reflective detailing, rounding out proceedings with an extra functional finishing touch.

adidas x Pharrell Williams SolarHu Glide

adidas x Pharrell Williams SolarHu Glide

Flexing his ability to take anything lucky enough for his gaze to fall upon to the next level, Pharrell and adidas push forward in their unstoppable tirade of exceptionally good footwear, bagging the pair both another top-drawer addition to their already impressive arsenal and adding to an ever-growing list of monumentous collaborative results.

The adidas x Pharrell Williams SolarHu Glide launches both in store and online at Aphrodite 20/07/19 in the mean time take a closer look on our Youtube channel here.

Y3 Sneaker FYW S-97

Y-3 FYW S-97: Yohji Yamamoto Remixes An adidas Icon

Y-3 Transforms The Iconic FYW S-97 Sneaker

After more than 16 years of fruitful partnership, adidas and Yohji Yamamoto are working on forging an even stronger alliance; with the Three Stripes label offering Y-3 exclusive access to the FYW S-97 sneaker.

Y3 FYW S-97's

The revolutionary design first debuted in ’97 during a time when the footwear industry hadn’t really got off the ground yet. Trainer technology was still in its inception stage and sneaker styles were delivered through narrowminded visions. Cue the trailblazing tactics of adidas

In-house experts at the sportswear label instilled fresh energy into the industry when they launched their ‘Feet You Wear’ technology. The science behind FYW technology, to which the shoe takes its name, was ambitious in every way. Previous designs had led the way for square-shaped soles, while this runner chose to hone in on the natural contours of the foot. Though more rounded trainers like this were virtually unheard of at the time, the masses embraced them full-force. Thus, setting the wheels in motion for boundless interpretations to come.

Now, in today’s age, where luxury and athleisure often collide – as the Y-3 partnership has so often proved, the FYW S-97 trainer is to take a premium turn. More streamlined than the original, Y-3’s FYW S-97 boasts a strictly angled design at the toe. However, its sharper silhouette still imbues referential flair for the past. These retro details unfold in the wavy lines showcased on the midsole and caging system.

Y-3 FYW S-97 Trainers

Layers of Primeknit can be found across the uppers of both the black and white pairs, something FYW S-97 fans will be used to. Closer up, suede and leather overlays fall in all the usual spots, while a sock-like fit around the ankle provides superlative flexibility.

Perhaps the most distinctive element of this iteration is the Yohji Yamamoto sign off. Etched in white on the black colourway and vice versa, the emblazoned script is truly symbolic of status. A signal from the Japanese designer that these sneakers are wholly Y-3. Finally, dual density Boost™ cushioning propels the foot from the ground upwards. As a result, wearers can expect the smoothest ride ever and unbeatable comfort.Yohji Yamamoto Y-3 FYW S-97

Set to get the streets and the sneaker scene talking, this luxe Y-3 FYW S-97 remix is a game changer. Cop both colourways at Aphrodite in-store or online when the sneakers launch July 18th, 2019.

adidas Nite Jogger

adidas Nite Jogger: Gear Up To Glow This Season

The Flashy adidas Nite Jogger Returns

The Three Stripes invite you to embrace their day-to-night mentality this season with the impending release of the latest adidas Nite Jogger. Set to take the sneaker circuit by storm, this retro road runner is due for release 6th of July and will arrive here at Aphrodite as a collaborative offering with the reflective experts at 3M.

Penned back in the ‘80s as the shoe ‘to be seen in’, the flashy silhouette was quite literally Nite Jogger by name, Nite Jogger by nature. Its construction guaranteed to deliver a theatrical display on the tarmac after dark, even before 3M detailing crept its way into the trainer scene. Of course in previous years, adidas, and sportswear brands across the board, were expected to think outside of the box in order to light up the ground. These days though, fierce fabrics, technological advancements and industry crossovers make it easier than ever to stay firmly on the radar…

Enter the adidas Nite Jogger 2019:

adidas Nite Jogger Crystal Whiteadidas Nite Jogger Releaseadidas Nite Jogger Detail

Ready to bring its ‘A’ game into the 21st century, the very much new and improved adidas Nite Jogger is truly geared up to glow. Embodying safety, shine and immeasurable substance – the trainer, which comes in crystal white and navy renditions, is a bulbous remake of the original. Across the design’s upper, nylon and mesh drape the silhouette with a feel for flexibility and function, while tonal suede overlays present plush detail to the overall performance formula.

Both colourways boast an exaggerated BOOST™ midsole which not only tunes into the chunky sneaker zeitgeist of today, but also ensures a superlative energy return on the ground. As a result, wearers can expect to overcome a wealth of terrain with this revived runner by their side.

On the whole, the trainer’s definitive focal point is its hi-vis material. Conceived to travel safely at night and, ultimately, avoid danger on the roads, reflective 3M Scotchlite eagerly claims its spot across several areas of the shoe. To begin, the iconic Three Stripes hallmark is replaced with a striking 3M stamp imagined to the jogger’s sidewall. Next, a branded 3M tab locks down the lacing system with an eye for detail and structure. And finally, further head-turning illuminations seek out the heel, ankle and forefront of the Nite Jogger, making it simply impossible for the shoe to slip off the grid.

adidas Nite Jogger Navyadidas x 3M Nite Joggeradidas Nite Jogger Mesh

Though the adidas Nite Jogger is made with the late-night sprinter in mind, non-nocturnal joggers are more than welcome to enjoy the supreme build of the design and its showy stance. So, whether you’re hitting the ground running in the am or pm, find comfort in the Nite Jogger’s maximum exposure and intended lack of stealth.

Gear up to glow this season when the archival remake hits Aphrodite online and in-store, July 6th 2019.

Style codes: EE5855 / EE5858

Nike Air Force 1 '07 White Trainers

Nike Trainers: Style The Swoosh Right

How To Wear Nike Trainers

In today’s fashion zeitgeist it’s near impossible to imagine a world without Nike trainers. But, in the bygone days of the ‘60s and ‘70s, before the Swoosh locked down sartorial status, the footwear industry wasn’t quite sure what it was missing without the sporting stalwart’s sneakers.

Jump 40-something years and Nike trainers have reached the pinnacle of footwear culture in 2019. Having etched their presence into society and sportswear alike, the brand’s kicks, ranging from the nostalgic Cortez, to the Waffle Racer ‘Moon Shoe’ and the ever-popular Air Max dynasty, are true style icons.

Therefore, mastering your Swoosh style is essential if you’re hoping to keep up appearances in the sneaker scene. So why not source inspiration from our styling team and take a look at how we’ve approached this season’s Nike Trainers below…

LOOK 1: 

Ideal for city dwellers – our first look bets on a relaxed wardrobe for urban settings. With the help of trailblazing label CP Company and all-American brand Ralph Lauren in the mix, this outfit takes on an effortless smart-casual stance. Boasting a double dosage of technical layers on top, including a short-sleeved CP Company polo shirt and CP Company arm lens jacket, the outfit further unfolds with comforting Ralph Lauren sweatpants.

Completing the look is a pair of Nike Air Max Light trainers; offering colourful pops to an otherwise monochrome teaming. Since these sneakers have been seldom-seen since the ‘80s, give them the attention they deserve through the streets.How to wear Nike trainers - Look 1

Nike Air Max Light Trainers

LOOK 2: 

If you’re more focused on turning up the dial for nostalgia, look two is a winner. Featuring Nike’s Air Zoom Alpha trainers, *cult classics from the ‘90s*, the outfit channels an elevated approach to dressing. It’s imagined with several layers stacked atop each other, including a Nudie sweatshirt, Albam shirt and cosy Folk sweatshirt. Although warmth shouldn’t pose a problem with this look, choose to add or remove layers depending on the temperature. Meanwhile, embrace this Zoom sneaker’s wavy uppers and retro status in your chosen stomping ground.

How to wear Nike trainers - look 2

Nike Air Zoom Alpha Trainers

LOOK 3: 

Cast with a colour palette made up of only two tones, this black and white ensemble is undoubtedly a head-turner. Bringing urban accents into focus, the look aims to secure the streetwear scene with a range of logo-charged accessories. With Dsquared2’s ICON bag by your side, not only can all your essentials be kept close, but your status heightened thanks to the brand’s signature slogan. Adding to the clashing vision is a Ralph Lauren baseball cap, boxy Maison Margiela t-shirt and Champion sweatshorts.

Finished off with the power and stability of Nike’s Vapormax 2019 trainer on foot; we’re sound in the knowledge that this look will confidently pursue the city or summer festivals in equal measure.

How to wear Nike trainers - look 3

Nike Vapormax 2019 Trainers

LOOK 4:

Slick, smart and suitable for weekend wear – outfit four is fiercely trend aware. Taking to terrain with the energy of a springy Air Sole unit, Nike’s Air Tailwind 79 sneaker hits the floor with the Swoosh sported at all angles. Up top, a lightweight Paul Smith shirt and neutral Albam overshirt drape the body, teamed alongside versatile Norse Projects chinos. Signing off the sophisticated streetwear look is Moncler’s Theo pouch in olive, styled here across the body.

How to wear Nike Trainers - look 4

Nike Air Tailwind 79 Trainers

LOOK 5:

Wholly inspired by the game, this next look captures traditions from the hardwood and prepares to hit the tramac. Using an unusual approach to layering, the outfit invites a striking Nike jersey atop a cosy Ralph Lauren hoodie. Nike’s Air Force 1 ‘07 low trainers serve timeless appeal on foot, while the sporty styling is broken up with beige Norse Projects chinos. We reckon this one will give off duty dressing a whole new meaning.

How to wear Nike trainers - look 5

Nike Air Force 1 Trainers

LOOK 6:

Showcasing the sporty flair of the ‘90s, this final outfit looks to apparel icons of the past. Pounding the streets with nostalgia on foot, Nike’s Air Max 98 trainers inject old-school quality to the ensemble while Ralph Lauren’s half zip sweatshirt serves up a cosy layer for easy throwing on. Edwin’s ED55 63 jeans soften the athleisure theme with their clean-cut feel and turned-up cuffs.

How to wear Nike trainers - look 6

Nike Air Max 98 Trainers

So, whether you’re running errands from day-to-day, dressing to impress or cutting a casual figure, celebrate the Swoosh in superlative style. Shop a wide range of Nike trainers in-store and online at Aphrodite.

adidas Ozweego Trainers

adidas Ozweego: Fusing Future And Past

After reaching astronomical levels of success, thanks to a helping hand from non-other than Raf Simons, you’d be forgiven for automatically associating the name Ozweego with the hype ladened collection born out of adidas’ collaborative efforts with the Belgian fashion designer. But, as any chunky sneaker fanatic will tell you, the name Ozweego finds its origins deep in the three stripe archives, having originally released amongst the German sportswear companies lineup of practical ’90s runners.

adidas Ozweego Trainers

Manufactured to provide improved shock absorption to all those fortunate enough to find it laced to their foot, this iteration takes inspiration from the Ozweego 3 offering up a more modern interpretation of the retro sneaker, imbuing it with up-to-date technical intricacies and altering its silhouette for a more streamlined shape. Boasting multi-material uppers that make use of breathable mesh, plush suede and lightweight TPU the trainers boast adiprene cushioning both to the forefoot and heel as well as a chunky eva infused midsole. Making reference to the rave culture found prevalent around the time of its predecessor, the Ozweego boasts striking hits of neon colouring both in the form of the unmistakable three stripes to the side and a support enhancing science-fictionesque tube system. Appearing both futuristic yet retro at the same time the sneaker is finished with reflective detailing and a sculpted rubber outsole.

The adidas Ozweego launches both in store and online at Aphrodite 21/06/19 at 00:01 AM.

adidas Ozweego Sneakers
adidas Ozweego New Release
adidas Ozweego Runner