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Nike Air Max 98 Trainers

Nike Air Max 98 : Classic Meets Modern

NT Nike Air Max 98 : An Icon Reinvented

As a longstanding member of the Air Max family, the iconic 98′ silhouette is reinvented to produce a contemporary adaption of the classic trainer. After being unearthed from the archives in recent years, the Nike Air MAx 98 shoe is onto its’ next chapter of not only providing comfort but style alike, appealing to a whole new generation of Air Max enthusiasts. Boasting over 20 years of innovative technology, this once runners’ shoes has become a symbol of menswear fashion, storming into mainstream trends. Fusing the old-school quality that charmed us all upon its’ original release with modern comfort innovation, the result is an adaptive and durable product, one that will be with you for years to come.

Nike Air Maxc 98 Trainers Aphrodite

Absorbing each and every stride, the fully visible air system not only contributes the statement ‘bubble’ aesthetic but gives you the responsive plush cushioning needed to keep you up and ready to take on every day. The Nike Air Max 98 has been crafted from leather and mesh, the upper forms together into a sock-like fit , offering breathable durability, with a reflective trim detailing for that extra ‘sports luxe’ touch. Nike does not fail with intricate design details, providing subtle hints of aesthetically pleasing features that provide technology merged with style. A signature waffle tread contributes abrasion-resistant grip to every step whilst piping details all round introduce layers and textures to a classic shape.

Nike Air Max 98 Sneakers

The perfect way to add some tactility to your outfit, the 98’s have become a staple piece to every males’ wardrobe, becoming an iconic shoe to finish off any outfit. Evolving from their original means, they are no longer seen on the feet of runners but now on the everyday man on the street. Team them up with cuffed joggers and a subtle crew neck jumper with hardware accents for a casual daytime look.

Shop the Nike Air Max 98 Trainers Online At Aphrodite.

Nike Air Max 98 Trainers

 

 

Nike Blazer Mid ’77 Vintage: For Old Times’ Sake

Although we’ve very recently clicked toward a new decade, it seems that for Nike, the clock only seems to be rolling backwards. For 2020, the sporting stalwart is digging through its extensive archive to re-deliver the iconic look of ‘70s B-Ball, encapsulated perfectly this season by the upcoming release of the all-new Nike Blazer Mid ‘77 Vintage, set for release at Aphrodite on 23/01/2020.

It’s certainly no secret that the Beaverton-hailing brand has a penchant for shooting sartorial hoops; for generations now, the Swoosh bearing label has visually represented pioneering players across the globe, while its iconic footwear designs have scaled professional leagues from the top to the bottom. The latest Nike Blazer Mid ‘77 Vintage distinctively harks back to times gone by, referencing an early age in the game, whereby the likes of Moses Malone and Julius Erving would be dominating play with their trailblazing performances.

Nike Blazers

Clad in blinding whites and punchy blacks, this retro silhouette sets just high of the ankle, providing the wearer superlative support during a plethora of activity. Composition wise, leather and synthetic uppers supply these sneakers with a textural, tonal finish while supplying a supple build for all-day comfort. As well as vintage treated midsoles, these sneakers also boast exposed foam at the inner tongue, a signature component of the Nike Blazer and a feature that catapults the throwback theme to new heights.

Underfoot, Nike utilises an autoclave construction which firmly bolsters the shoe’s outsole to the midsole, giving the design its streamlined, ergonomically considered shape, while its non-marking, solid rubber surface is articulated with a herringbone pattern that promises to provide stable traction.

Nike Sneakers

Keep your eyes peeled in the coming days for the release of the Nike Blazer Mid ‘77 Vintage, we’re confident the sportswear giant is about to score a huge slam-dunk with these retro-rendered kicks.

Nike Air Max 270 React ENG

Nike Air Max 270 React ENG: Vibrant Vistas

Eye watering hues, forward-thinking technology and an impressively long name, this new take on one of Nike’s already culturally prolific Air Max silhouettes certainly does have it all. Officially dubbed the Nike Air Max 270 React ENG, the sneaker has been causing a stir in the footwear focused landscape for several months now, periodically dipping it’s vibrantly techni-coloured design into the limelight and teasing its much-anticipated release with a debut collaboration backed by non-other than Travis Scott himself.

Nike Air Max 270 React ENG

No-doubt to the raucous applause of swoosh fanatics worldwide, the Nike Air Max React 270 ENG takes a more utility driven approach akin to that of similar 270 variations such as the Bowfin. Boasting a full-length Nike React foam midsole that cushions the foot, versatile lace toggles for an adjustable fit and structurally supportive welded TPU overlays, the sneakers come finished with practical pull tabs to the heel and tongue, a padded foam collar for comfort and a rubber outsole ideal for a vast array of urban pursuits.

Nike Air Max 270 React ENG

If a cherry picked smattering of some of the most iconic features from both the Air Max 270 and React wasn’t enough to entice even the most monochromatic of dressers to take a peak, the trainers also throw in a deal-sweetening dose of subtle alterations to set themselves apart from previous iterations. Deploying engineered mesh to the uppers for improved breathability on-foot, a rippled design can be seen to each side, echoing Air Max Plus and TN levels of aesthetic dominance.

Nike Air Max 270 React ENG

To wrap things up we think it would be an injustice if we didn’t spare some words on the vivid vistas laid out, literally in this case, at our feet. Utilising a selection of vibrant yellow, primary blue and soft red the air infused sports shoes pack a serious hit of visual weight. Grounded by a contrasting black and neutral white, this less than conspicuous pair are destined for sun-cracked pavements this summer.

The Nike Air Max 270 React ENG launches online and in store at Aphrodite 16/01/20.

Nike Air Max 270 React ENG

Home of Classics adidas

adidas Home of Classics: The Next Chapter

Acting as an antithesis to the sneaker industry’s often unsustainable noise, adidas’ ‘Home of Classics’ collection proudly veers away from short-term trend fashion, and instead, favours styles that lock down an abundance of versatility. When the adi’ concept first launched last year, its refined, stripped-back designs brought a breath of fresh air to the bulbous, audacious aesthetic of 2019 and the global status quo.

Launching midnight January 15th, the next ‘Home of Classics’ instalment brings with it the iconic adidas Continental 80, Stan Smith Recon and SC Premiere – all clad in a creamy, off-white colourway. Though sharing many of the same qualities and all delivered as a premium update of their originators, each trainer has its own story to divulge within the realm of footwear.

Rendered as a contemporary update on the ever-dependable Stan Smith, adidas’ Stan Smith Recon takes its moniker from the two-time Grand Slam champ of the same name. Boasting a premium leather upper and lining, this timeless silhouette sees monochromatic hues cast a timeless, wearable image over its identity. Shunning Stan Smith’s signature green stamp, this pared-back version replaces the tennis ace’s face with an unusual tweak at the tongue. As last year’s Home of Classics collection subtly touched on, the sneaker everts the shoe’s (traditionally internal) sizing scale and places it externally at the tongue. Additional accents include the brand’s signature perforated 3-Stripes, a suede heel panel and the same robust rubber outsole that debuted in the ‘70s.

adidas Stan Smith Recon

For the Home of Classics Continental 80, the aim is to recharge the ‘vintage charm of the era’, doing so with myriads of retro elements, including a branded window positioned at the sidewall and a split cupsole with EVA insert that perfectly captures the sneaker zeitgesit of the ‘80s. The colourless, stacked upper of the shoe is broken up with perforations, tonal thread and several recognisable adidas credentials.

adidas originals Continental 80

Last, but by no means least, the adidas SC Premiere calls on the sportswear heavyweight’s courtside heritage. Inspired by generations of timeless tennis style, this latest rendition, like the Continental 80, features a retro logo window and layered look across its upper, teamed alongside a ‘world famous for quality’ imprint at the reverse. One of the shoe’s standout components, which you don’t see again across the collection, is the SC Premiere’s serrated sole unit; this jagged edge provides superb grip at the surface of the design, enabling the wearer a trusty, stable ride through the streets.

adidas SC Premiere

Designed to pair seamlessly with a plethora of fits, the 2020 Home of Classics series harnesses boundless amounts of style and substance. Purchase an adidas classic when the capsule launches midnight 15/01/2020.

Nike Latest Arrivals

Swoosh Saturation: New Nike Arrivals

With new footwear beginning to turn up thick and fast we thought we would take the opportunity to highlight some particularly nice Nike silhouettes that have found their way nicely into our possession. Encompassing everything from the technicolour React Sertu to the more left field Signal D/MS/X we are sure there is loads for swoosh lovers to get involved with. Take a look below or shop all our latest Nike arrivals here.

 

New Nike Arrivals

Nike React Sertu

 

Nike React Sertu (AT5301 004)

Part of Nike’s the 10th series, a collection which experiments with how workwear can be combined with innovative tech, the React Sertu are certainly a silhouette to behold. Seamlessly blending handcrafted detailing with a plethora of modern elements they take design ques from traditional moccasins, utilising a rich selection of fabric, leather and synthetic materials to achieve both unique looks and enhanced practicality. Featuring a translucent webbed tongue, multi-coloured patchwork uppers and a coated heel webbing, the trainers sit atop Nike’s now revered React cushioning which not only ensures maximum support but makes use of raised rubber inserts for exceptional grip. Complete with hits of tasteful branding throughout if you are looking for some futuristic footwear with plenty of past-time relevance, you’ve found it.

 

 

Nike Signal D/MS/X (AT5303 005)

Taking influence from the chopping and rebuilding of custom motor vehicles, the Nike Signal D/MS/X is another of Nike’s science-fiction bordering silhouettes to hit the streets in recent years. Equipped with a uniquely arched design thanks to the moulded TPU shank, the sneakers boast multi-layered uppers that make use of nexkin to not only support the midfoot, but further enhance the sure-to-steal-some-looks aesthetic. Making reference to the brand’s past with subtle DimSix branding to the heel pull tab, the trainers are finished with dual-density foam below for an extremely pleasant ride.

 

Nike Trainers

Nike Shox TL

 

Nike Shox TL (AV3595 100)

Unapologetically stand out, the Nike Shox TL build upon the momentum created with the release of the 2003 original more than 16 years ago. Casting a divisive and instantly recongnisable shadow, the Shox take a more mechanical approach to Nike’s usual pressurised air sole unit, featuring a revolutionary column system that compresses with each step, returning energy to the wearer and absorbing the impact of daily life. Reinforced with moulded overlays, a full TPU cage and lightweight foam inserts, the trainers capture a freeze-frame of innovative Nike history remastered for present day.

Shop all Nike new arrivals here.

adidas ZX 8000

adidas ZX 8000: Retro Runners

When it comes to retro runners few do it better than adidas’ ZX ensemble. Luckily for us we have some ZX 8000’s coming our way very, very soon.

Born out of a desire to fulfil the needs of a diverse selection of runners, the ZX collection not only gave way to some of the most memorable three stripe silhouettes seen in recent history, but pathed the way for adidas to develop never before seen footwear technologies of the time. Led by French designer Jacques Chassaing and driven with an insatiable desire for quality footwear, both the brand’s Torsion System and Soft Cell cushioning can find their roots embedded in the decade-long evolutionary period.

adidas ZX 8000

Originally introduced with models such as the ZX 500 and ZX 800 the trainers entered the second stage of the project following the 1988 Olympic games, when the collection continued to develop the intricacies found in each shoe and the numerical lineup entered the realms of 4 digits with notable silhouettes such as the ZX 4000 and ZX 5000.

adidas ZX 8000

Remastered for modern day the adidas ZX 8000 is another of the exemplary sneakers to come from the sportswear giant’s 10 year long foray into all things running. Presented in one of its most recognisable colourways and given a healthy dose of contemporary complexities, the shoe debuted in 1989 and quickly became a mainstay of the ZX family.

adidas ZX 8000

With lightweight, breathable uppers consisting of suede and mesh, the trainers feature an energy-returning EVA midsole, ghilly lacing system and both a heel brace / aforementioned supportive Torsion bar to the sole. Finished with tasteful hits of branding to the tongue and a rugged rubber outsole perfect for pounding the pavements, the ZX 8000s minor alterations to the original formula stand as a testament to its perpetual nature.

The adidas ZX 8000 Trainers are available both online and in store at Aphrodite 02/01/20 at 11pm.

adidas ZX 8000

Gifts Under £250

The Best Menswear Gifts Under £250

From premium footwear courtesy of Scandinavian label Axel Arigato, to pastel offerings from Italian brand CP Company and luxe accessories from DSquared, our best menswear gifts under £250 guide will help you decide what to get the person who seemingly owns everything.

To kick things off we’ve called upon the faithful aid of British imprint Paul Smith to address things in the loungewear category. Flavoured with the label’s colourful persona, this Paul Smith Dressing Gown has been adorned in the brand’s ‘Signature Stripe’ – granting it not only a trusty investment but also a colourful piece that will never fade. In addition to its bold aesthetic, the design also employs a comfy towelling base which features two roomy pockets and a belt tie. Take downtime in your stride with this piece by your side. Price – £199.

Paul Smith Dressing Gown

Next up is Portland, Oregon-based boot company Danner. With over a century’s worth of industry experience, you can count on the brand’s footwear styles to see you through every adventure you set your sights on with both form and function. Danner’s Bull Run boots in all-black are the ideal choice for somebody who likes to harmonise urban and off-trail pursuits; their slip-resistant synthetic sole is designed to tackle any terrain while their hiking-like laces reference the label’s affinity for the great outdoors. Price – £195.

Danner Bull Run Boots

Mr. Ralph Lauren and his iconic Polo Bear can’t go without a mention in this gifts under £250 lineup. The duo come together once more this festive season to offer up a superbly soft hoodie for your casual rotation. Made with a smooth fleece interior, the cosy silhouette sees the brand’s time-honoured sidekick grace the chest in his favourite streetwise getup, complete with ribbed cuffs and a hemline for a snug, secure fit. Price – £155.

Ralph Lauren Polo Bear Hoodie

Pledging their case to logomania, DSquared’s Dean and Dan Caten return to surprise the people in your life this Christmas. Offering up an assortment of luxe, logo-laden accessories, the Canadian twins serve up several phone cases for your favourite tech along with supple leather wallets for organising your financial assets. Prices vary from £69 to £215.

DSquared Accessories

Perhaps someone you know deserves a touch of colour in their life, if you’re unsure, let Italian casual-luxury brand CP Company do the deciding for you. The label’s latest pieces for SS20 set a pastel agenda, we’re talking sky blues sweats, mint greens jackets and everything in-between, not to mention they all boast the label’s iconic lens detailing – a status symbol embraced by every generation. Prices from product to product vary.

CP Company SS20 Sweatshirt

Tapping into 2019’s neon trend is Barbour’s ultra-cool, younger sibling Barbour Beacon. The brand’s Earl jacket is guised in a zesty orange colourway with blue and red trims, while its Barbourtech® construction equips it with trusty weather management properties which will make the wearer’s life a breeze. Give the gift of care and colour this season. Price – £179.

Barbour Beacon Earl Jacket

A pair of fresh white kicks round off our best menswear gifts under £250 guide. The Axel Arigato Clean 90 sneaker is a footwear classic, as many of you will already know, and this time around we’ve chosen a reworked version of the shoe to complete our lineup. The modest, refined look of the trainer has been elevated and embellished with an array of colourful swallows at its sidewall, while all the brand’s usual elements remain in place, including the expert Portuguese construction, gold-foil branding and sturdy rubber cupsole.

Axel Arigato Clean 90 Sneaker

Fulfil someone’s wishlist this Christmas with a plethora of gifting options available at Aphrodite online or in-store.

Designer Gifts Under £100

The Best Menswear Gifts Under £100

Blinked and suddenly it’s December? Don’t worry you’re not the only one feeling that way; somehow the festive season has crept upon us again and if you’re anything like us I’m sure the festivities are locking down your diary quicker than you can even keep up. So, with so much to do and so little time, get a hard start on Christmas now with our top menswear gifts under £100 list. From British design house, Vivienne Westwood, to Japanese imprint COMME des GARÇONS and sporting giant New Balance, find all you’ll need below…

If you’re living in the UK right now, you’ll already be well accustomed to the season’s bitterly cold temperatures, and of course, with these harsh climes comes the appropriate attire to match. Our European neighbours over at Parisian label Ami have seasonal dressing down to a T, as demonstrated by these chunky, ribbed knit beanies. Made with love in Portugal, both styles are crafted from a warming woollen construction with the brand’s iconic ‘Ami de Coeur’ emblem sitting in pride of place. Price – £85.

Ami Fisherman Beanie

Keeping in tune with the cosy theme, the following BOSS Slippers are perfect for the man who enjoys his home comforts. Dressed in neutral tones, this pair arrive adorned in plush servings of suede with a super-soft fluffy lining for unbeatable warmth when you’re in need of some well-deserved R&R.

BOSS Home Slippers

Hitting our menswear gifts under £100 list next is a Japanese imprint that has its finger on the pulse of every subdivision out there, including fragrance. The COMME des GARÇONS Parfums line has been in circulation since the mid ‘90s and is still going strong today; from woody scents to musky aromas, the diffusion label has a smell for everyone to adopt as their signature. In particular, the COMME des GARÇONS Blackpepper Eau de Parfum is a standout selection, it’s formulated with spicy, addictive notes, not to mention its unisex – meaning it could solve two presents all at once! 50ml price – £70.

COMME DES GARCONS PARFUMS Blackpepper Eau de Parfum

Placing third on our round up is rebellious British designer Vivienne Westwood. Utilising contrasting tones of silver and mustard to deliver a sumptuous offering, this Vivienne Westwood Orb Keyring is the perfect item for gifting over the Christmas season, whether it’s for a male or female. It’s guaranteed to electrify your keys with its unmissable lightning bolt and studded leather charm. Available in yellow and black colourways. Price – £65.

Vivienne Westwood Keyring

For that passionate sneakerhead in your life look no further than the latest New Balance 997H. It’s a contemporary rework of the Boston-based brand’s iconic 997 model, updated here in an emerald-green and silver colourway, featuring all the usual NB credentials, a combined mesh, leather and suede upper, complete with the lightweight support of the brand’s REVlite midsole to take you into the city streets and beyond with the utmost ease. Price – £75.

New Balance 997H

As we start to come to the end of our top gifts under £100 selection, we can’t go on without mentioning apparel. For a look that stands up for British heritage we’ve picked out this Fred Perry Taped Sweatshirt in black. Exuding retro sportswear vibes, the ‘70s inspired silhouette sees the brand’s Laurel Wreath drape both sleeves and the chest, complete with ribbed detailing for a close, secure finish at the neckline, cuffs and hem. Price – £89.

Fred Perry Taped Sweatshirt

Finally, we’re wrapping things up with some stellar headwear styles. These Drôle de Monsieur Caps, available in black and yellow, are ideal for raising your street credibility. They’re both fabricated from cotton twill and feature the Dijon-hailing label’s signature ‘Not From Paris Madame’ slogan across their crown, finished with an adjustable slider for a close fit that’s custom to you.

Drôle de Monsieur Caps

As we touched on at the very beginning, the clock is ticking to get all your festive plans in place before it’s too late, so, make sure you act wisely and dodge the dreaded mid-December rush by putting our gift guides to crucial use this year… Enjoy!

adidas Ultraboost 20 Triple Black

adidas Ultraboost 20: Back To Black

If you’re a self-proclaimed sneakerhead you’ll already know that adidas has been on a winning streak with the Ultraboost releases in recent weeks, the brand even voyaged to outer space for one extraterrestrial collaboration with the International Space Station this month, but, it seems that it’s back to orderly business for the Three Stripes as it delivers a triple-black colourway of its fabled running shoe for the upcoming season.

Dubbed the adidas Ultraboost 20, this all-new sneaker may not be subject to the expert approval of astronauts but let me tell you, it’s no run-of-the-mill silhouette either, but then again, no Ultraboost iteration ever is. Where the sneaker lacks in colour and contrast, it makes up for in textural elements and state-of-the-art adi’ tech. For example, its Primeknit+ upper is designed to hug the foot, offering the runner a snug, streamlined fit that’s free of added bulk and lightweight enough for the city streets. Elsewhere, Tailored Fiber Placement and a TPU cage wrap the shoe with supreme support in all those high-pressure areas and the savvy construction doesn’t just end there…

adidas Ultraboost 20 Triple Black

Underfoot, responsive Boost cushioning provides a springy surface for a plethora of fast-paced activity, in turn, making light work of any performance-driven duties you set your sights on, whether that’s a gruelling gym session or a light evening jog. In addition to this, adidas’ Stretchweb outsole with Continental™ rubber ensures the sturdiest possible grip on the ground – we’re talking expert traction that’s been rigorously tested, by both adidas and tire manufacturing expert Continental, to supply stability through every terrain.

adidas Ultraboost 20 Triple Black Colourway

adidas Ultraboost 20 Sneakers

All in all, this running companion has more to it than initially meets the eye so, if you’re after a no-nonsense looking shoe that’s packed full to the brim with lightweight tech, the adidas Ultraboost 20 is definitely for you. Catch the trainer at Aphrodite from Saturday December 7th, 2019.