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Sneakers

adidas gazelle vintage og

adidas Gazelle Vintage Arrives In OG Colourways

adidas Gazelle Vintage
‘Blue / Cloud White’ & ‘Scarlet Red / Cloud White’
FU9656 / FU9657

 

Aside from the Gazelle’s affinity with the sporting world and acceptance into just about as many style tribes as you could name, one of its most distinguishing features which saw it skyrocket to cult classic heights was its ability to take on a plethora of vibrant shades. Having now been seen in just about every hue you could imagine, the sneakers put the brakes on expanding their multi-coloured domain and instead look to the past for this latest release.

adidas gazelle vintage blue FU9656

Arriving constructed from a textured hairy suede, this interpretation of the adidas Gazelle Vintage takes on its forefathers OG colourways, referencing when the sneakers first stepped on the scene during the ’60s in two distinct shades of both red and blue. Featuring serrated edge contrast three stripe branding to the sides as well as a trefoil insignia to the tongue, the sneakers come stamped with the classic gold metallic callout to the lateral side of the heel.

adidas gazelle vintage scarlet red FU9657

Further enhanced with a shortened version of adidas’ t-toe overlay, the sneakers are finished with a traction providing rubber outsole as well as a luxurious leather lining.

The adidas Gazelle Vintage ‘Scarlet Red / Cloud White’ and ‘Blue / Cloud White’ are available at Aphrodite now.

Balmain Low Top Trainers

Balmain Low Top Sneakers – Tone & Texture

The Latest Balmain Low Top Trainers

Toying with both tone and texture in equal measures, luxury fashion house Balmain sets us up for a monochrome masterpiece with their brand-new low top sneaker that’s just landed here at Aphrodite. Available in two distinctive colourways, one iteration arrives in stealthy black hues while the other would assert itself as a majority blank canvas, complete with a bulbous nude midsole.

Balmain Low Top Sneaker

Balmain Low Top Trainer Black

 

Holding breathable mesh at the vamp, this low top sneaker from Balmain flips to reveal chunky ribbed-knit detailing at its heel, offering the shoe it’s multi-dimensional, front and back aesthetic. Flashes of Balmain branding features throughout both renditions, with variations stationed proudly to the tongue, sidewall, reverse and sole, while playful accents arise in unique positions, for example, a ’44 Rue Francois’ statement is embossed to the inner midsole to reinstate the brand’s heritage and Parisian roots.

 

Balmain Sneakers

 

As well as authentic French credentials, the design boasts tongue and heel pulls in order to ergonomically enhance the shoe’s construction, allowing the wearer to slip on the silhouette with optimal ease.

 

Balmain Shoes

 

 

Bolstered with springy cushioning underfoot, get set for the smoothest ride possible through the cityscape in these tonal, plush must-haves from the Parisian powerhouse.

Shop Balmain Low Top Sneaker, white / black.

 

adidas SL80 Cloud White Solar Red FV9790

adidas SL80 Gets A Punchy Update

adidas SL80
‘Cloud White / Solar Red’
FV9790

 

You know the drill by now, the adidas SL80 is back and, thanks to a recent spat of top drawer colourways and a little help from Gary Aspden’s SPZL line, they are most certainly here to stay. Pulled from the archives in late 2019, the original silhouette was the follow on to the lines SL72, featuring much of the trainers same lightweight construction with a number of stylistic and modern design updates.

 

adidas SL80 Cloud White Solar Red FV9790

 

A more robust shape overall than that of the ultra-streamlined 72, the adidas SL80 comes primarily made from a straightforward nylon base for improved breathability. Placing a series of suede panels on top larger than that of its precursor, the material spans around the forefoot for greater structural support in areas of high stress. Presented in a ‘Cloud White / Solar Red’ makeup, which uses contrast to add depth, you can find serated three stripe accents to the sides as well as the classic trefoil placed to the tongue.

 

adidas SL80 Cloud White Solar Red FV9790

 

With a thick and cushioning EVA midsole found below for additional comfort, the design is rounded out with a protective toe cap, D-ring lacing system and signature ‘SL 80’ callout. The adidas SL80 ‘Cloud White / Solar Red’ FV9790 is available now at Aphrodite.

adidas Gazelle Vintage Sneakers FV9678

Adidas Gazelle Vintage : Festival Flavours

It goes without saying that the Gazelle is a well established piece of adidas history. Favoured for its soft suede makeup and dazzling array of bold colours, the trainers have carved out a long-standing history at the heart of the brand’s terrace offering. With the adidas Gazelle Vintage aiming to capture the effortless charm and easily styled nature of its predecessors, this latest update takes a closer look close at a more specific time in the sneakers illustrious history.

adidas Gazelle Vintage

Taking influence from both Brit-pop and ’60s festivals, the adidas Gazelle Vintage, ‘Collegiate Green / Cloud White’ feature rough, textured hairy suede uppers flanked with an array of contrast detailing. Bearing the mark of the three stripe to both sides, you can find gold metallic branding to the heel as well as the classic trefoil to the tongue. Concealing both a leather lining and uniquely patterned insole, the trainers are finished with a low-profile rubber sole for comfortable everyday wear as well as an exaggerated pull tab to the rear.

The adidas Gazelle Vintage, ‘Collegiate Green / Cloud White’ (FV9678) launches online and in store at Aphrodite 03.09.20.

adidas Gazelle Vintage FV9678

Jason Mark Angsuvarn Interview

Man On A Mission, Jason Mark Angsuvarn Interview

The driving force behind sneaker care brand Jason Markk, introducing Jason Mark Angsuvarn

Any devoted sneaker aficionado should already be well acquainted with shoe specialist Jason Markk; held in high regard worldwide for keeping your kicks looking superbly box-fresh, the revered brand and its vast array of sneaker care products have successfully conquered the footwear industry and kudos to the label for doing so, it’s certainly no mean feat.

And as people continue to reap the rewards of Jason Markk products on a global stage, one talented individual is quietly driving its milestones from within the wings. So without further ado, allow Aphrodite to introduce you to the eponymous founder and president of Jason Markk, Jason Mark Angsuvarn. We recently caught up with the lauded entrepreneur and sneakerhead to discuss the perks [and obstacles] of being your own boss, as well as all things business.

 

Jason Markk Founder Jason Mark Angsuvarn

 

First of all, you may be wondering how the ball got rolling for the proud Southern California creative, let us digest… No longer satisfied with having to use make-shift household cleaning products – that would often contain harmful chemicals, therefore, running the risk of damaging a shoe’s lustre – Jason Mark Angsuvarn set about finding a chemist that could execute his vision for a “sneaker cleaning solution that was not only effective but most importantly, safe to use on all materials.”

He explains, “after months of both product and brand development, I officially launched Jason Markk in January of 2007.”

Jason Markk’s professional debut was not only a declaration of ingenuity from Jason himself but for the brand too as it strived to close a gap within the market. Thanks to a loyal fan base of collectors and enthusiasts, the Jason Markk cleaning solution became an instant hit, allowing for rapid commercial expansion, spanning everything from Jason Markk Quick Wipes, Repel Spray, suede buffers and a myriad more items.

 

Jason Markk Range

 

Having grown exponentially in those first few years, Jason fast found himself at the helm of a budding sneaker care empire but for an individual who prides himself on being a purveyor of pristine kicks, Angsuvarn is remarkably chilled when playfully quizzed over whether first impressions really do count.

“I try not to judge anyone by how dirty their sneakers are or what they’re wearing, but truthfully I think it’s human nature unfortunately to form an opinion. At the end of the day, they’re just shoes and clothes. Get to know the person, keep an open mind, listen, and you may be surprised.”

With obvious intent, Jason Markk’s impressive portfolio awakens a sense of sustainability. Until recently, the industry’s carbon footprint has remained somewhat of a taboo topic, however, as textile waste has continued to soar of late, it’s evident that moves need to be made to address it. Though just one solution to a much wider issue, sneaker care aims to extend the lifespan of your cherished footwear collection and Jason is proud to be bolstering the movement.

“Sustainability has always been considered in everything we do since the beginning. It’s something that’s important to me personally, and as a company, it’s a priority for continuous improvement” states Jason.

When he’s not doing his bit to save the planet, Jason Mark Angsuvarn soaks up the fruits of his labour at the brand’s Los Angeles HQ, which brings with it its own perks and sometimes, challenges. “The freedom and flexibility are what I enjoy most about being my own boss. That said, when you are running your own company, especially in the early stage, you are never not working.

“There is always a trade-off, but for me, I wouldn’t have it any other way.”

A savvy state of mind is everything when it comes to business and it’s something Jason has no problem possessing, but with the current states of affairs and a global pandemic to contend with, we’re particularly impressed with his brand’s aptitude for keeping consumers engaged. During lockdown ‘Jason Markk Public Radio’ debuted as a soothing source of entertainment for the extra time we found on our hands. The professional offshoot delivers curated playlists by friends and family of JM with its roots grounded firmly in community and culture.

 

Jason Markk Public Radio

“JMPR is an idea we’ve had for years, but it kept getting pushed to the back burner since we’ve been so busy. With the lockdown, we thought it was the perfect time to finally make it happen. It seems like everyone at JM either DJs or produces beats or is just plain musically inclined. Same goes for many of our close friends and family of JM, so it just made sense. I’m glad you’re tuning in and enjoying it!”

And enjoying it we are, but while we kick back and mellow out to the music, Jason is keen to apply his entrepreneurial wisdom to 2020’s unprecedented moments; past, present and future.

“Given the current global pandemic, nothing is what it used to be – for anyone. I will say that we have used this time wisely, and have bonded (even more) as a unit. My team and global family are the best in the world, and even in the midst of a pandemic, I think we are all excited and pumped for the next chapter of JM.”

Stay tuned to see what’s next for the Cali’ company and in the meantime restore your kicks to pristine condition with our expansive Jason Markk range.

adidas SL72 FV9783

adidas SL72 : Timeless Runners

Not only was the adidas SL72 the founding silhouette of the Super Light series and the first to bear the mark of the trefoil, but their development for the 1972 Munich Olympic games was oversaw by non-other than brand founder Adi Dassler himself. In short the trainers were set for greatness and now almost 50 years later they still remain very much centred toward the upper echelons of notable three stripe footwear.

 

adidas SL72 Sneakers FV9783

 

Inspired by heritage track runners, the trainers are known for their modest detailing, sleek lines and streamlined shape, features which would see them quickly taken from their performance focused roots and applied to more fashion and lifestyle orientated circles. Constructed from a nylon base that was intended to keep things lightweight and breathable, the SL72 boasts suede overlays alongside three stripe branding to the sides.

 

adidas SL72 Navy / Red FV9783

 

Making reference to quintessential adidas design with a smart t-toe finish, this newest adaption comes presented in a contrasting mix of bold red hits against a deep navy base. Resulting in added visual depth whilst retaining its easily styled casual nature, you can find a lightweight EVA midsole and rubber outsole below for both comfort and traction.

The adidas SL72 ‘Legacy Blue / Solar Red / Tech Indigo’ FV9783 is available now online and in store at Aphrodite.

Y-3 Shiku Run

Y-3 Shiku Run : Launching 25.08.20

A brand new silhouette for AW20 the Y-3 Shiku Run, merges a vast array of influences into a singular streamlined package. Showcasing the brand’s effortless ability to blend sportswear with classic sartorial vision, the sneakers add another welcome addition to the collaborative ventures long-standing history with technical runners.

 

Y3 Shiku Run Trainers

 

Using the label’s signature combination of exaggerated proportions and multi-layered panelling to construct a playful and unique silhouette, the Y-3 Shiku Run merges uppers constructed from a plush suede with a breathable, transparent mesh foundation. Resulting in a functional, on trend and easily styled finish, the trainers feature a selection of premium leather details as well as a large heel pull tab and embedded three striped branding to the sides.

 

Y-3 Shiku Run Sneakers

 

Taking cues from footwear worn on more hiking based scenarios, the Y-3 Shiku Run comes with a cord cable system which runs across the toebox and around the heel whilst a selection of alternating colourways give off that characteristically monochromatic Yamamoto charm.  Marked with an embossed logo and printed namesake can to the tongue, underfoot a lightweight chunky EVA midsole and rubber tread provide exceptional everyday comfort.

The Y-3 Shiku Run is available online and in store at Aphrodite 25.08.20. Why not check out our full Y-3 collection while you wait.

 

Y-3 Shiku Run

 

Balmain Sneakers

New Arrivals – Balmain B-Ball Sneakers

Latest Footwear from the Parisian Fashion House

A year of seismic proportions, these last few months have been unforgettable for many reasons, but one offering that particularly stands firmly on the greener side of 2020 is ESPN’s ‘The Last Dance’. Capturing a stellar Chicago Bulls team of yesteryear and Michael Jordan’s rising star, the docuseries saw many of us fall headfirst into a love affair with basketball, and apparently, high fashion is on side too, as Balmain has seemingly proved this season.

Aptly dubbed ‘B-Ball’ sneakers, the Parisian fashion house’s latest footwear delivery catapults courtside kicks into a whole new dimension. Looking like they’ve landed from the year 2050, these futuristic hi-tops are destined to command attention within the cityscape. They’re wrapped in a wearable milky colourway, coming complete in a juxtaposing bulbous yet razor-sharp construction.

 

Balmain B Ball Sneaker Off White

 

Opting for supple calfskin in the upper, the Balmain B-Ball design possesses a pairing of designer credentials, including a large brand patch to the tongue and inky-black stamping to the foot strap. In addition to a range of status-driven accents, the sneaker also sees functional elements at various positions, with a handy heel pull to the reverse and breathable perforations situated at the vamp. To finish, three-dimensional overlays draw attention at the midsole, while a subtle ‘B’ emblem resides subtly to the toe.

Shop the Balmain B-Ball sneaker online & in-store at Aphrodite while stocks last.

adidas ZX500 Trainers FW2813

adidas ZX 500 : Retro Revolutionised

 adidas ZX 500 Trainers : Heritage Styles Meets Modern Tech

Pivotal in sneaker design, the ZX Collection first came to light in the 80’s with the release of the adidas ZX 500 in ’84. Merging both cutting edge technology with vibrant colour ways, the trainers not only made significant steps in functional running shoe design but were quickly picked up by notable sub-cultural movements of the time.

 

adidas ZX 500 Trainers

 

Thanks to their comfort and bold visuals the ZX 500 found itself joining its soon to be released numerical peers in the swell of what was then dubbed as the second summer of love. With warehouse raves cropping up throughout the UK particularly in the North, revellers were looking for a trainer that would keep them on their feet until the early hours of the following morning and it just so happened that the ZX collection fit the bill.

 

adidas ZX 500 Trainers FW2813

 

Aside from dancefloors however the ZX was largely famed for setting the standard for classic running shoes, introducing some never before seen additions to adidas’ ever-growing lineup. Inspired by the track, the adidas ZX 500 is one of the collections most iconic silhouettes, channelling its’ retro history whilst baring modern technology to revolutionise the style and performance. Crafted with a suede, mesh and leather upper in shades of off white, silver metallic and cloud white to boast a ‘gotta touch it’ texture gives a modern and sensorial approach to the old school design. The die-cut EVA midsole teamed with a soft textile lining and rubber outsole ensures not only a comfortable fit, but improved traction.

The adidas ZX 500 Trainers ‘Off White / Silver Metallic / Cloud White’ (FW2813) are available now at Aphrodite.