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Nike Air Zoom Alpha Trainer Release

Bring it Back to 1996 with the Nike Air Zoom Alpha

Perhaps second only to Nike‘s own Air Max, Zoom Air is one of the most ubiquitous and beloved footwear technlogies to have emerged in the last few decades. Preferred by runners and basketball players for its low-profile deployment and agile, responsive nature, Zoom Air is a performance-oriented evolution of the Air Max concept. Utilising a podular design with specially-shaped pockets of encapsulated gas, the tech can be tailored to the requirements of each sport, even to individual players as seen in the numerous NBA signature models that deploy Zoom to varying degrees. Yet, while the original bearer of the Air Max label — the Air Max 1 — retains an unparalleled status as a pop culture icon, the same cannot be said of the first shoe to use the Air Zoom moniker: the 1996 Nike Air Zoom Alpha.

Nike Air Zoom Alpha Trainers

A technological marvel from the moment of its release, the Alpha was nevertheless quickly overshadowed by its immediate successor, the Nike Air Zoom Spiridon, whose flashy metallic branding and evolutionary mesh build resonated more strongly with sneakerheads of the time. However, as is often the case, fashion comes and goes in cycles; now, in 2019, the bulky leather panelling and aggressive stance of the Air Zoom Alpha are a perfect fit for streets rife with similar silhouettes.

Nike Air Zoom Trainers Alpha

Boasting a distinctive ‘wave’ design that Nike would revisit the next year in the Air Zoom Spiridon and Air Max 97, the Air Zoom Alpha is built from layers of breathable mesh and hardwearing synthetics, set atop a Phylon midsole that carries on the undulating visual language while providing extra comfort and shock absorbency. Meanwhile, underfoot the signature Zoom ‘pods’ can be seen to the outsole, used as a basis for the outsole tread pattern and promoting healthy foot movement — which translates to a supremely comfortable ride for modern wearers.

Nike Air Zoom Alpha Trainers Release

In honour of its cult classic status, Nike have reissued the Air Zoom Alpha in two distinct colourways for Spring 19: one hews closely to the sneaker’s OG colourway, with mid-90s monochrome bolstered by Nike Running’s signature Volt Yellow shade; the other delivers bold colour pops in green and red in a visual homage to a certain Italian fashion house that’s beloved by streetwear aficionados. Whichever you choose, the Nike Air Zoom Alpha is the perfect choice to flex your Swoosh knowledge this season.

Nike Air Zoom Alpha Sneakers

The Nike Air Zoom Alpha Trainers in Black / Wolf Grey / Volt and Lucid Green / Habanero Red will be available in-store and online from Aphrodite Clothing from the 19th of April. Make sure to zoom in early to secure your size.

Nike Blazer Mid 77 Canvas Sail White

A Classic Returns: the Nike Blazer Mid ’77

From a contemporary perspective, it’s difficult to think of a time when Nike was an upstart brand: its iconic Swoosh logo, sporting partnerships and Just Do It slogan are indelibly inked into the fabric of pop culture, earning it a status and cachet that befit its sheer size and scope. But back in the early 1970s, Nike was barely finding its feet, having grown from Phil Knight and Bill Bowerman’s Blue Ribbon Sports import company into a burgeoning sportswear entity in its own right. Beginning, naturally, with models for running, Nike soon looked to the hardwood, crafting a straightforward basketball shoe in 1972, featuring a large, brash rendition of its new Swoosh logo designed to steal the spotlight. Naming the shoe after their local Portland Trail Blazers team, the Nike Blazer was born.

Nike Blazer Mid 77 Sail/White

Simple — almost blunt — in its design, the Blazer was typical of an early-70s basketball shoe: tough leather uppers, a cushioned ankle collar and a vulcanised, textured sole unit gave players of the time all they needed and nothing more; a far cry from today, where the pinnacle of sporting technology is applied to each new silhouette. Yet, for all its simplicity, the Blazer was a success for Nike because of that huge Swoosh on the side. When worn on-court by the stars of the day, like George “The Iceman” Gervin, the shoe became a moving billboard; every photograph in every magazine became an advertisement.

George Gervin Nike Blazers

George “Iceman” Gervin in Nike Blazers

While technology quickly overtook the Blazer’s minimal approach for court use, the silhouette gained a new lease of life from the nascent skateboarding scene. Where the heavy leather uppers and vulcanised sole unit were proving outdated for basketball players, riders found the Blazer provided excellent grip and could take a beating out on the streets, and so adopted the mid-top silhouette as their own.

Nike Stussy Blazer Mid 2002

Nike x Stussy Blazers (2002)

This skateboarding association is one that has followed the Blazer into the present day, no small thanks to collaborations with streetwear titans like Stussy, Supreme and street art legend Futura 2000. In 2005, the Nike Blazer was finally recognised by the brand as a viable board option, after spokesperson Lance Mountain reworked the Blazer for the Swoosh’s SB line, adding extra padding and, for the first time, Zoom Air technology.

Nike Blazer Mid 77 Canvas Pack

The Blazer’s simple, robust design has proven the ideal canvas for collaborative reworkings to this day: in addition to the aforementioned skate-centric collabs, the Blazer has recently seen attention as part of OFF-WHITE designer Virgil Abloh’s “The Ten” series for Nike, while upcoming Japanese label sacai have produced a grail-worthy version with doubled soles, tongues and Swooshes. Yet the Blazer — like other timeless retro court styles such as the Converse Chuck Taylor and Nike Air Force 1 — often shines brightest when rendered fully in plain white. The latest in-house version of the Nike Blazer, the Mid ’77, appears this season in a white canvas construction with off-white suede overlays to the sidewalls and toecap, exposing the economy of design that made the silhouette a hit for Nike all the way back in the 70s.

The Nike Blazer Mid ’77 WE in Sail/ White will release in-store and online at Aphrodite Clothing on 12th April 2019. Stay tuned for more from the Swoosh for 2019.

adidas By Raf Simons Trumpe-l'oeil collection

adidas By Raf Simons Trumpe-l’oeil Collection

adidas By Raf Simons Trumpe-l’oeil Collection

Since 2013 adidas and esteemed Belgian fashion designer Raf Simons have been hellbent on pushing the boundaries when it comes to both classic and contemporary footwear silhouettes.Whether it’s collaborating on the trend-setting, fore father of chunky sneakers Ozweego or infusing the worlds of runway and sportswear with stylistic reinvention, the pair have done so with an emphasis on preserving the intrinsic qualities of each shoe they turn their attention to, keeping unique characteristics and historical relevancy high on the agenda amid a multi influenced design process. Now, as they get set to roll out the latest amalgamation of their combined endeavours in the form of the adidas By Raf Simons Trumpe-l’oeil collectionit seems not much has changed when it comes to the pairings defined sensibilities and sharp conceptual direction.

adidas By Raf Simons L.A. Trainers

adidas By Raf Simons Micro Pacer

No stranger to a Stan Smith, Raf Simons not only has a soft spot for the unmistakable tennis shoe, having been sighted donning them for himself on numerous occasions, but has utilised the shoe to great effect as part of his debut collaborative line with the German sportswear giant, updating the sneaker with a plethora of bold colours and the now iconic perforated R to the lateral side. Choosing once again to focus their attention toward that of the understated ‘70s classic this latest evolutionary step in the partnerships creative venture sees not only the adilette sliders brought along for the ride several but several archival styles including the Micropacer, Torsion Conquest Super, Peach Tree, Samba and the L.A. Trainer, transported back into modern day rotations through the use of an innovative application and unconventional finish.

adidas By Raf Simons Peach Tree

adidas By Raf Simons Samba

Deriving its name from the French painting technique meaning ‘to deceive the eye’ the collection plays with perceptions through the use of realistic photography, 3D modelling and precise printing, capturing each vintage trainer down to the finest detail before subsequently blanketing them across both a Stan Smith and adilette canvas. Blending together past, present and future the clean lines and minimal nature of each chosen model only seeks to enhance the deceptive approach, allowing distinguishing features and authentic worn in markings – such as stains and exposed glue – to be showcased to full optical illusion inducing effect.

The result is a product that both blends cross generational styles and functional purpose whilst simultaneously paying homage to adidas’ rich history of iconic classics in a way only achievable by a collaboration of this magnitude.

adidas By Raf Simons Torsion Conquest Super

The adidas by Raf Simons Trompe-l’oeil collection launches both online and in store at Aphrodite on the 12th of April at 9:00am with the RS adilettes launching on the 3rd of May.

Win 6 pairs of adidas trainers

Win 6 Pairs Of Adidas Trainers

Win 6 Pairs of adidas Trainers With Aphrodite

Aphrodite have teamed up with the sportwear giants adidas to give you a chance to win 6 pairs of adidas trainers. You’re welcome.

Each month for 6 months (yes that’s right, 6 months) you could be the lucky recipient of a brand new box fresh pair of adidas originals trainers delivered straight to your door. Whether you would keep them all for yourself (we would) or if you are entering for a loved one, we need your entries in by Friday 22nd March 5pm. So do you fancy your  chance to win 6 pairs of adidas trainers?

Entering this adidas trainers competition couldn’t be any easier, all you need to do is head over to our instagram page @aphroditeclothing, find the original competition post on our page and follow the instructions, then some new adidas trainers could be yours. It’s that simple!

Win 6 Pairs of adidas Trainers With Aphrodite Clothing


Win 6 pairs of adidas trainers

To ENTER follow the steps below:
1. Follow @aphroditeclothing over on instagram
2. Tag 3 friends in the comments on the original post
3. Repost this image on your instagram account.
GOOD LUCK

Win 6 pairs of  adidas trainers T&C’s
1 entry per person will be counted.  Competition will end 5pm (UK time) on Friday 22nd March 2019.  After the closing date, 1 winner will be chosen at random and contacted via instagram. Trainers must be in stock at aphrodite1994.com in desired size when requesting prize. Finally, if the winner doesn’t contact aphrodite1994 within 5 days of being announced, another winner will be chosen at random.

In the meantime, why don’t you browse our full collection of adidas trainers, ranging from adidas gazelle trainers, adidas Broomfield trainers, adidas Indoor Super trainers and many more. We also have a wide range of adidas originals clothing.

If our adidas competition is not enough, we are also giving all UK full price orders free delivery and returns for a limited time. So there really isn’t any excuse to not treat yourself this week.

Congratulations Tony Carr, you have been choosen as our lucky winner of 6 pairs of adidas trainers.

Thank you to everyone who enetered and make sure you keep a look out for other competitions in the near future with Aphrodite.

adidas by Raf Simons Detroit Runner SS19

adidas Bring Acidic Colours to the Raf Simons Detroit Runner

From Americana to anarcho-punk, legendary designer and polymath Raf Simons holds a host of influences in his work, whether for his own fashion line or in his long-running collaboration with adidas. This season, Simons draws on the aesthetics of 70s glam rock for the newest iteration of the adidas by Raf Simons Detroit Runner, drenching the silhouette in unexpected colour combinations.

adidas Raf Simons Detroit Runner Sneakers 2019adidas Raf Simons Detroit Runner Details

 

Already steeped in glam-rock’s futurist aesthetic, the Detroit Runner is elevated this season with striking colour-ups that are a stark departure from the tonal approach of previous seasons. One pair is swathed in the acidic colour palette of the era, with a black base offset by bold red and lime green to the futuristic sole unit, while the other is more sober, coming in a monochrome make-up. Both pairs are completed with the designer’s signature RS lettering to the canvas uppers, this time offered in a mirrored finish for an extra 70s touch.

adidas x Raf Simons Detroit Runners Closeupadidas by Raf Simons Detroit Runner Sneakers in Grey

Both pairs of the adidas x Raf Simons Detroit Runner Sneaker will be available in-store and online at Aphrodite Clothing from 14th March at 10.00 GMT. Numbers are, as usual, strictly limited, so make sure to keep an eye on our social media channels for further launch info.

Clarks Originals Seven

New Kicks On The Block:

If you’ve ever had the pleasure of stomping around in some of the footwear on offer from Clarks Originals than you don’t need us to tell you that they’re dead comfy on the toes and go with just about any bottom half attire you could think of. From the effortless sophistication of a good pair of Wallabees to the casual cool of the Weaver and the rugged charm of a Desert Trek, there’s a ‘sole’ mate out there guaranteed to fit every foot, style and formality. Well, as Spring looms on the now not so distant horizon it appears that Clarks have heard our cries for some quality suede kicks delivering a brand new silhouette that’s soon to be as synonymous with summer as a day at the beach, a cold drink in a hot beer garden or the race to eat your ice cream before it melts on your hand.

Clarks Originals Seven

Arriving on our doorstep in both a black and beige colourway the Clarks Originals Seven takes sensibilities formed through years of knocking out instant classics and combines it with some on-trend contemporary design direction. With stitched detailing and debossed hiker to the heel tab, the sevens keep things traditional up top putting to work a two eyelet lacing system that tightens the ultra-soft uppers around the foot for an unquestionably snug fit. Elsewhere things take a more modern turn with a leather sock liner and resilient trainer-like rubber outsole supplying the goods when it comes to mid-stride support and reflective striped laces bringing with them a dash of extra functional flair.

Clarks Originals Seven Shoes

So the question on everyone’s mind, why are they called the seven? Perhaps they derive their name from the seven individual pieces they are made up of? The 70% recycled rubber that can be found in their soles? Or maybe it’s something to do with the magical qualities associated with the mysterious prime number?  No matter the reason, if we had to sum up the Sevens in seven words it would be, ‘quality shoes that look and feel outstanding.’ Get your hands on them now whilst you still can in store and online here.

Clarks Originals Shoes

Nike-Air-Max-270

The Future Is Now: Nike Air Max 270

Since its release around this time last year, the Nike Air Max 270 has earned itself quite the reputation. Having been dressed in countless colour combinations, topped sales charts and took on a variety of materials and fabrics, the trainers mark the coming of a new generation of Air Max that’s spearheaded by the unrelenting advancements in on foot-technology and got the old-timers shaking in their pressurised air repositories. Backed up by the likes of the VaporMax and hungry for its spot in the limelight the 270 has not only already earned its spot in the upper echelons of the Air Max ranks but provided the inspirational base material for fellow young guns, such as the 720 and the 270s more outdoorsy sibling, the Bowfin, to follow in its footsteps.

Nike Air Max 270

But, we aren’t here to talk about the Bowfin or the 720, we’re here to tell you about this very nice pair of 270s set to come through our doors very, very soon. Boasting Nike’s biggest air unit to date, this iteration of the instant classic showcases an understated black colourway that acts as the perfect contrasting base layer to amplify the cool blues and sharp whites. Born out of a mish-mash of some of the best elements found evident both in the Air Max 180 and 93, the trainer comes with a knit upper which hugs the shape of the foot and utilises hits of mesh and solid panelling to not only create a streamlined silhouette but retain structure and airflow.

An asymmetrical lacing system helps to enhance the supportive qualities above whilst a dual-density foam sole and aforementioned air unit tucked neatly under the heel give in-step cushioning from below. Finished with garnishes of tasteful branding to the tongue, sides and pull tab, the trainer captures that highly in demand, ultra-technical sporty aesthetic we all can’t seem to get enough of.

Nike Air Max 270

The Nike Air Max 270 is available both in store and online now. Be sure to follow us on social media and sign up to our newsletter for the latest news and information surrounding upcoming drops and releases.

Nike Air Max 270

adidas Samba RM Trainers

The adidas Samba Gets A Modern Boost

As the evolution of adidas footwear shows no signs of slowing down – case and point the newest model to join the triple rectangle ranks, the LXCON – it’s nice, from time to time, to give some love back to the classics. The trainers that have been around the block a few times, seen a thing or two and carved out a legacy that set the precedent for their fresh-faced brethren to follow. Make no mistake these are big sneakers to fill, and we can’t think of a more worthy candidate for a bit of TLC than the adidas Samba.

adidas Samba RM Trainer

The oldest adidas shoe still in continuous production the Samba was first introduced in the ’50s as an indoor training shoe and pioneered the classic low-profile, three-stripe, terrace style that has not only become synonymous with the German sportswear brand but English football, casual culture, Britpop and so much more. Now over 65 years later since the Samba first set sole to pavement the trainers have been given a modern update with the addition of some forward thinking technology that propels the sneaker into the present day without sacrificing its traditional charm.

Available in two versatile colourways of an alternating black, white and beige the trainer retains its original shape, three stripes and toe cap design which made it an instant classic but comes complete with some contemporary iterations including streamlined proportions for a sleeker look and a metallic printed ‘S4M3A’ toward the heel gives for a futuristic edge. But, what truly sets this trainer apart from the countless other adaptions is its integration of adidas’ now revered boost technology. All wrapped up in a vintage-inspired gum sole the performance-enhancing midsole promises to ensure comfort with every stride and the best in additional on foot support. Who said you can’t teach an old dog new tricks?

adidas Samba RM Sneaker

The adidas Originals Samba RM are available both in-store and online 31/01/19 at 00:01. In the meantime take a look at our other adidas Originals offering and be sure to follow us on social media for the latest releases and news.

adidas Originals Samba RM

adidas Originals Samba RM Footwear

adidas Gazelle Trainers

adidas Gazelle : A Cult Classic

adidas Gazelle

Every now and then it’s nice to take a step back, take a deep breath and just appreciate how far things have come. Whether that be the leaps and bounds we’ve made in technology,  immense feats of human ability or just a really good pair of trainers. Since we’ve yet to break any world records or develop the next advancement in modern computing we opted to stick to footwear, taking a deep dive into a sneaker that’s left a footprint on many of our hearts, the adidas Gazelle.

adidas Originals Gazelle Trainers

Launched onto the scene in 1968 the adidas Gazelle paved the way for the modern day, 21st-century perception of adidas being the first to pioneer the suede and accompanying three-striped contrast design. Not only did this new material choice offer a much lighter alternative to the more commonplace leather but, it lent itself perfectly to the dying process making it capable of producing a spectrum of bright colours, first of which was the OG blue and red variations.

Despite the latter being adopted by the world of handball, there is actually a fair amount of mystery and intrigue surrounding the Gazelle’s true purpose. Was it an indoor football shoe? running sneaker? handball trainer? No one truly knows, but what we do know is that the Gazelle presented enough technical know-how and clever complexities to jump from sport to sport earning itself the title of an all-around athletic training shoe, with an understated, clean and streamlined wedge shape design that set a precedent for low-top performance footwear.

adidas Originals Gazelle Trainer

The true OG Trainers. Image credit: Shelf life

Perhaps the true beauty of the Gazelle story, however, lies within its ability to break down the barriers that separated fashion and sportswear with its acceptance into the quintessential uniform for a variety of subcultures and styles. Its first taste of such comradery was when it found itself quickly rising to prominence with football fans and the casual audience, sitting nicely amongst the adidas three stripe terrace offering which included other such greats as the Munchen and Forest Hills.

From aways days to locals, rain or shine, cider or lager the Gazelle was on foot for it all becoming a status symbol amongst brands such as Lacoste, Fred Perry and CP Company, forming an unwritten code for admittance into the football stadium. Even to this day over 40 years later, the adidas Gazelle still remains synonymous with football culture and you’d be hard pressed to go to a game without spotting a pair of brightly coloured suede trainers pounding the pavement in or around the ground. But, perhaps a true testament to the Gazelles affiliation with the beautiful game was when Daniel Baddiel wore a pair in the Three Lions music video. Case closed.

Noel Gallagher adidas Originals Gazelle

Noel Gallagher sporting the blue adidas Gazelles. Photo credit 80s Casual Classics.

If someone asked you to sum up the Gazelle in a sound what would you say? Well chances are after a brief moment of confusion and a few questioning glances you’d probably go for Oasis, Blur or, no pun intended, Suede. Britpop undeniably played a huge part in the Gazelle success story not only because this was the music that serenaded the ears of the Gazelle clad masses but, the people who were strumming the guitars and banging the drums were wearing the trainers themselves, taking them from the feet of working-class season ticket holders to those of celebrities and musicians alike.

The Gallaghers, Damon Albarn, Kate Moss and many, many more were all well and truly the face of the adidas Gazelle optimizing the look, attitude and edge that helped the trainer skyrocket from humble sneaker to cult classic. In fact, their association was so entwined with the retro classic that the iconic 1993 shot of Moss in her crimson pair of Gazelles was recently used to launch the 2016 reissue of the ’90s model when the sneaker was arguably at its cultural prowess.

Kate Moss adidas Originals Gazelles

The image in question, Kate Moss sporting Gazelles in 1993. Photo credit: Denzil McNeelance/adidas

However, it’s not just the footy and learning the chorus to Wonderwall the Gazelle was concerned with as it set out to fulfil its unsatisfiable urge to become best mates with everyone. With the likes of Superstars and the Campus cropping up in America thanks to its affiliation with basketball, the adidas Gazelle became the next best thing for European hip hop culture adopted by amongst others, UK b-boys such as Broken Glass who used the shoe and their US influences to carve a distinct hybrid style.

But that’s not to say the Gazelle didn’t make it stateside. With the help of Run-D.M.C who undeniably opened the adidas floodgates, being the first non-athletes to collaborate with the sportswear brand with the release of a limited edition Superstar, the hip hop spotlight was thrust firmly onto the sportswear brand. Among the masses of diagonal rectangles across the pond the Gazelle reared its head, being considered a connoisseurs choice when it came to footwear with the likes of The Beastie Boys powerless to its plush suede fabrication with Mike D, MCA and Ad-Rock seen donning the trainer in their fight against early bedtimes.

adidas Originals Gazelle sneakers

The Beastie Boys in a triple Gazelle ensemble Photo Credit: Pinterest

Since its inception, the adidas Gazelle has seen countless iterations, in colour, materials and design each bringing a fresh twist to the table – see for example the Supers below – but staying true to the original winning formula of minimal detailing, quality materials and a smart low silhouette. Throw into the mix its rich history styling the youth tribes of yonder year or its countless celebrity sightings – we haven’t even mentioned Jackon 5 era, Michael Jackson rocking a pair, Bob Marley doing keepy ups in them or their brief stint mastering kickflips – and it’s fair to say no matter what angle you look at it from the Gazelle was and still is an unequivocal cultural powerhouse capable of generation-spanning heritage charm and irresistible universal appeal.

So, back to the big question. Is it a dancing shoe? A free-kick curling mastermind? Or a species of very fast antelope? We think it’s a bit of a Jack of all trades but contrary to the popular saying the Gazelle has managed to master them all.

adidas Originals Gazelle Super Trainers

Take a look at our adidas Originals footwear here or come in store and see us, we’d be more than happy to chat all things three stripes.