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Sneakers

COMME des GARCONS SHIRT x Asics GEL-Lyte III

COMME des GARÇONS SHIRT x Asics GEL-Lyte III

First spotted on the Paris fashion runways the COMME des GARÇONS SHIRT x Asics GEL-Lyte III has finally dropped in all its abstract goodness. Read below to find out more…
Teaming up with AsicsCOMME des GARÇONS SHIRT add a bold new twist to the now iconic GEL-Lyte III silhouette. Coating their breathable nylon base and foam midsoles in a multi-coloured camo print, the sneakers take vibrancy to the next level spanning a variety of vibrant tones, ranging from pink, orange, blue, yellow and red. Layered with paired back suede panelling for additional structure and support, the classic ‘tiger stripe’ detailing synonymous with the brand cane be found to both the lateral and medial side for a familiar and instantly recognisable look.
COMME des GARÇONS SHIRT x Asics GEL-Lyte III
In a move which could be seen as celebrating the sneakers 30th anniversary, the GEL-Lyte III Offers up an array of subtle branding that congregates toward the rear of the shoe. In a more subtle move,  the collaborative venture offers up a never before seen variation of the models split tongue construction. Inspired by the GEL-LD RACER, this iteration takes on an asymmetrical application, with one side wrapping across the other for a snug, comfortable and unique fit.
 
The COMME des GARÇONS SHIRT x Asics GEL-Lyte III is available at Aphrodite now.
COMME des GARÇONS SHIRT x Asics GEL-Lyte III
New Balance 920 M920NBR

New Balance 920 Launching 26.09.20

Orchestrators of the ‘dad shoe’ trend and with a host of culturally relevant silhouettes already under their belt, the New Balance 920 aims to build upon well established traditions. Placing homegrown construction and quality design at the very top of its priority list, the fresh-faced arrival marks a push toward the future, introducing a never-before-seen drop into a vast sea of numerical named footwear.

 

New Balance 920 M920NBR

 

Made, like many of its predecessors, in England, the New Balance 920 signals the next chapter of the brand’s ‘Nine Series’ which aims to reinterpret and combine iconic past designs. Hailing more specifically from their Flimsby factory, the trainers primarily take inspiration from both the 1000 and 900 series, featuring a breathable mesh base and premium suede / nubuck panelling alongside a soothing muted colour palette of grey, navy, blues and white.

 

New Balance 920 M920NBR

 

With a selection of embroidered branding found to the tongue and heel, reflective N details can be found to both the lateral and medial sides whilst a cushioning ENCAP midsole and TPU heel clip completes the shoe with a trusty and comforting finish. The New Balance 920 (M920NBR) launches at Aphrodite 26.09.20.
New Balance 920 M920NBR
adidas Overdub

adidas Overdub – New Name, OG Style

adidas Overdub
‘Blue / White’ & ‘White / Green’
FV9682 & FV9683

 

Originally released way back in 1959 apart from its newly bestowed name not much has changed for the adidas Overdub. Formerly known as the Rekord, the trainers burst onto the scene in the name of performance boasting sleek proportions and a lightweight construction that quickly captured the hearts of both athletes and casual folk alike.

 

adidas Overdub FV9682

 

Re-releasing in both its debut OG blue and white colourway as well as a very pleasing mixture of vintage-inspired white and green, the adidas Overdub boasts a number of subtle features that make it a seamless addition to the three stripe arsenal even by today’s standards. Constructed from a smooth leather, typical of training shoes of the time, they come equipped with serrated three stripe branding to each side alongside a trefoil printed to the heel.

 

adidas Overdub FV9683

 

Bearing a remarkable resemblance to closely related silhouettes such as the Perfekt and Japan, the adidas Overdub equips a suede t-toe overlay to the toebox that not only oozes with heritage charm but adds extra structural support and longevity. Finished with subtle exposed stitch detailing and sturdy rubber outsole.

The adidas Overdub ‘Blue / White’ and ‘White / Green’ are available online now at Aphrodite.

 

adidas gazelle vintage og

adidas Gazelle Vintage Arrives In OG Colourways

adidas Gazelle Vintage
‘Blue / Cloud White’ & ‘Scarlet Red / Cloud White’
FU9656 / FU9657

 

Aside from the Gazelle’s affinity with the sporting world and acceptance into just about as many style tribes as you could name, one of its most distinguishing features which saw it skyrocket to cult classic heights was its ability to take on a plethora of vibrant shades. Having now been seen in just about every hue you could imagine, the sneakers put the brakes on expanding their multi-coloured domain and instead look to the past for this latest release.

adidas gazelle vintage blue FU9656

Arriving constructed from a textured hairy suede, this interpretation of the adidas Gazelle Vintage takes on its forefathers OG colourways, referencing when the sneakers first stepped on the scene during the ’60s in two distinct shades of both red and blue. Featuring serrated edge contrast three stripe branding to the sides as well as a trefoil insignia to the tongue, the sneakers come stamped with the classic gold metallic callout to the lateral side of the heel.

adidas gazelle vintage scarlet red FU9657

Further enhanced with a shortened version of adidas’ t-toe overlay, the sneakers are finished with a traction providing rubber outsole as well as a luxurious leather lining.

The adidas Gazelle Vintage ‘Scarlet Red / Cloud White’ and ‘Blue / Cloud White’ are available at Aphrodite now.

Balmain Low Top Trainers

Balmain Low Top Sneakers – Tone & Texture

The Latest Balmain Low Top Trainers

Toying with both tone and texture in equal measures, luxury fashion house Balmain sets us up for a monochrome masterpiece with their brand-new low top sneaker that’s just landed here at Aphrodite. Available in two distinctive colourways, one iteration arrives in stealthy black hues while the other would assert itself as a majority blank canvas, complete with a bulbous nude midsole.

Balmain Low Top Sneaker

Balmain Low Top Trainer Black

 

Holding breathable mesh at the vamp, this low top sneaker from Balmain flips to reveal chunky ribbed-knit detailing at its heel, offering the shoe it’s multi-dimensional, front and back aesthetic. Flashes of Balmain branding features throughout both renditions, with variations stationed proudly to the tongue, sidewall, reverse and sole, while playful accents arise in unique positions, for example, a ’44 Rue Francois’ statement is embossed to the inner midsole to reinstate the brand’s heritage and Parisian roots.

 

Balmain Sneakers

 

As well as authentic French credentials, the design boasts tongue and heel pulls in order to ergonomically enhance the shoe’s construction, allowing the wearer to slip on the silhouette with optimal ease.

 

Balmain Shoes

 

 

Bolstered with springy cushioning underfoot, get set for the smoothest ride possible through the cityscape in these tonal, plush must-haves from the Parisian powerhouse.

Shop Balmain Low Top Sneaker, white / black.

 

adidas SL80 Cloud White Solar Red FV9790

adidas SL80 Gets A Punchy Update

adidas SL80
‘Cloud White / Solar Red’
FV9790

 

You know the drill by now, the adidas SL80 is back and, thanks to a recent spat of top drawer colourways and a little help from Gary Aspden’s SPZL line, they are most certainly here to stay. Pulled from the archives in late 2019, the original silhouette was the follow on to the lines SL72, featuring much of the trainers same lightweight construction with a number of stylistic and modern design updates.

 

adidas SL80 Cloud White Solar Red FV9790

 

A more robust shape overall than that of the ultra-streamlined 72, the adidas SL80 comes primarily made from a straightforward nylon base for improved breathability. Placing a series of suede panels on top larger than that of its precursor, the material spans around the forefoot for greater structural support in areas of high stress. Presented in a ‘Cloud White / Solar Red’ makeup, which uses contrast to add depth, you can find serated three stripe accents to the sides as well as the classic trefoil placed to the tongue.

 

adidas SL80 Cloud White Solar Red FV9790

 

With a thick and cushioning EVA midsole found below for additional comfort, the design is rounded out with a protective toe cap, D-ring lacing system and signature ‘SL 80’ callout. The adidas SL80 ‘Cloud White / Solar Red’ FV9790 is available now at Aphrodite.

adidas Gazelle Vintage Sneakers FV9678

Adidas Gazelle Vintage : Festival Flavours

It goes without saying that the Gazelle is a well established piece of adidas history. Favoured for its soft suede makeup and dazzling array of bold colours, the trainers have carved out a long-standing history at the heart of the brand’s terrace offering. With the adidas Gazelle Vintage aiming to capture the effortless charm and easily styled nature of its predecessors, this latest update takes a closer look close at a more specific time in the sneakers illustrious history.

adidas Gazelle Vintage

Taking influence from both Brit-pop and ’60s festivals, the adidas Gazelle Vintage, ‘Collegiate Green / Cloud White’ feature rough, textured hairy suede uppers flanked with an array of contrast detailing. Bearing the mark of the three stripe to both sides, you can find gold metallic branding to the heel as well as the classic trefoil to the tongue. Concealing both a leather lining and uniquely patterned insole, the trainers are finished with a low-profile rubber sole for comfortable everyday wear as well as an exaggerated pull tab to the rear.

The adidas Gazelle Vintage, ‘Collegiate Green / Cloud White’ (FV9678) launches online and in store at Aphrodite 03.09.20.

adidas Gazelle Vintage FV9678

Jason Mark Angsuvarn Interview

Man On A Mission, Jason Mark Angsuvarn Interview

The driving force behind sneaker care brand Jason Markk, introducing Jason Mark Angsuvarn

Any devoted sneaker aficionado should already be well acquainted with shoe specialist Jason Markk; held in high regard worldwide for keeping your kicks looking superbly box-fresh, the revered brand and its vast array of sneaker care products have successfully conquered the footwear industry and kudos to the label for doing so, it’s certainly no mean feat.

And as people continue to reap the rewards of Jason Markk products on a global stage, one talented individual is quietly driving its milestones from within the wings. So without further ado, allow Aphrodite to introduce you to the eponymous founder and president of Jason Markk, Jason Mark Angsuvarn. We recently caught up with the lauded entrepreneur and sneakerhead to discuss the perks [and obstacles] of being your own boss, as well as all things business.

 

Jason Markk Founder Jason Mark Angsuvarn

 

First of all, you may be wondering how the ball got rolling for the proud Southern California creative, let us digest… No longer satisfied with having to use make-shift household cleaning products – that would often contain harmful chemicals, therefore, running the risk of damaging a shoe’s lustre – Jason Mark Angsuvarn set about finding a chemist that could execute his vision for a “sneaker cleaning solution that was not only effective but most importantly, safe to use on all materials.”

He explains, “after months of both product and brand development, I officially launched Jason Markk in January of 2007.”

Jason Markk’s professional debut was not only a declaration of ingenuity from Jason himself but for the brand too as it strived to close a gap within the market. Thanks to a loyal fan base of collectors and enthusiasts, the Jason Markk cleaning solution became an instant hit, allowing for rapid commercial expansion, spanning everything from Jason Markk Quick Wipes, Repel Spray, suede buffers and a myriad more items.

 

Jason Markk Range

 

Having grown exponentially in those first few years, Jason fast found himself at the helm of a budding sneaker care empire but for an individual who prides himself on being a purveyor of pristine kicks, Angsuvarn is remarkably chilled when playfully quizzed over whether first impressions really do count.

“I try not to judge anyone by how dirty their sneakers are or what they’re wearing, but truthfully I think it’s human nature unfortunately to form an opinion. At the end of the day, they’re just shoes and clothes. Get to know the person, keep an open mind, listen, and you may be surprised.”

With obvious intent, Jason Markk’s impressive portfolio awakens a sense of sustainability. Until recently, the industry’s carbon footprint has remained somewhat of a taboo topic, however, as textile waste has continued to soar of late, it’s evident that moves need to be made to address it. Though just one solution to a much wider issue, sneaker care aims to extend the lifespan of your cherished footwear collection and Jason is proud to be bolstering the movement.

“Sustainability has always been considered in everything we do since the beginning. It’s something that’s important to me personally, and as a company, it’s a priority for continuous improvement” states Jason.

When he’s not doing his bit to save the planet, Jason Mark Angsuvarn soaks up the fruits of his labour at the brand’s Los Angeles HQ, which brings with it its own perks and sometimes, challenges. “The freedom and flexibility are what I enjoy most about being my own boss. That said, when you are running your own company, especially in the early stage, you are never not working.

“There is always a trade-off, but for me, I wouldn’t have it any other way.”

A savvy state of mind is everything when it comes to business and it’s something Jason has no problem possessing, but with the current states of affairs and a global pandemic to contend with, we’re particularly impressed with his brand’s aptitude for keeping consumers engaged. During lockdown ‘Jason Markk Public Radio’ debuted as a soothing source of entertainment for the extra time we found on our hands. The professional offshoot delivers curated playlists by friends and family of JM with its roots grounded firmly in community and culture.

 

Jason Markk Public Radio

“JMPR is an idea we’ve had for years, but it kept getting pushed to the back burner since we’ve been so busy. With the lockdown, we thought it was the perfect time to finally make it happen. It seems like everyone at JM either DJs or produces beats or is just plain musically inclined. Same goes for many of our close friends and family of JM, so it just made sense. I’m glad you’re tuning in and enjoying it!”

And enjoying it we are, but while we kick back and mellow out to the music, Jason is keen to apply his entrepreneurial wisdom to 2020’s unprecedented moments; past, present and future.

“Given the current global pandemic, nothing is what it used to be – for anyone. I will say that we have used this time wisely, and have bonded (even more) as a unit. My team and global family are the best in the world, and even in the midst of a pandemic, I think we are all excited and pumped for the next chapter of JM.”

Stay tuned to see what’s next for the Cali’ company and in the meantime restore your kicks to pristine condition with our expansive Jason Markk range.

adidas SL72 FV9783

adidas SL72 : Timeless Runners

Not only was the adidas SL72 the founding silhouette of the Super Light series and the first to bear the mark of the trefoil, but their development for the 1972 Munich Olympic games was oversaw by non-other than brand founder Adi Dassler himself. In short the trainers were set for greatness and now almost 50 years later they still remain very much centred toward the upper echelons of notable three stripe footwear.

 

adidas SL72 Sneakers FV9783

 

Inspired by heritage track runners, the trainers are known for their modest detailing, sleek lines and streamlined shape, features which would see them quickly taken from their performance focused roots and applied to more fashion and lifestyle orientated circles. Constructed from a nylon base that was intended to keep things lightweight and breathable, the SL72 boasts suede overlays alongside three stripe branding to the sides.

 

adidas SL72 Navy / Red FV9783

 

Making reference to quintessential adidas design with a smart t-toe finish, this newest adaption comes presented in a contrasting mix of bold red hits against a deep navy base. Resulting in added visual depth whilst retaining its easily styled casual nature, you can find a lightweight EVA midsole and rubber outsole below for both comfort and traction.

The adidas SL72 ‘Legacy Blue / Solar Red / Tech Indigo’ FV9783 is available now online and in store at Aphrodite.