Brands In Focus | Aphrodite

 

Brands In Focus

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Snow Peak Brand Guide

Outdoor experts Snow Peak are known worldwide for their superlative camping gear and accessories. And while the Japanese outfit now offer a wide range of specialist gear, they originally came from humble beginnings.


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Who Founded Snow Peak?

Snow Peak was founded in the shadow of Mt. Tanigawa, where a young Japanese man, Yukio Yamai, repeatedly challenged himself to climb the dangerous and rocky terrain it offered. Yamai grew discontent with the climbing gear that he possessed and so he set off to make his own equipment, creating the brand that would soon become Snow Peak. With an array of expertise and the fine craftsman of Tsubame-Sanjo at his expense, he began to remake and remaster camping and climbing gear into the fine pieces of gear that Snow Peak sell today.

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Why is Snow Peak so successful?

Snow Peak’s success can be directly attributed to the brand’s ability to create functional, durable and high quality pieces. Utilising the finest materials such as titanium and aluminium, and combining that with the quality and care of local Japanese workers, Snow Peaks gear leads the industry by some distance when it comes to premium outdoor accessories and apparel.

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Snow Peak Accessories

If your in need of some good ol’ camping gear, you’re in need of Snow Peak! The brand offer everything you could possibly need on your outdoor ventures, from their ‘Takibi Solo’ fire stove, Fireproof Mittens and Tongs, to the Foldable camping Chair, flasks and bottles. With an array of their well-made, lightweight quality pieces, you’ll truly be set for whatever mother nature throws at you.

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Snow Peak Clothing

Snow Peak as a brand originally focused their attention on producing outdoor gear and accessories, it was only in 2014 when the founder’s granddaughter suggested starting an apparel line that the brand step into the world of clothing. Correlating with the company ethos, their initial clothing range focused on pure quality, with versatility, functionality and durability at the core of each garment that they made. A wide range of pieces are available, ranging from waterproof jackets and breathable tees, to rugged trousers and warming hats.

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Aphrodite’s curation of Snow Peak currently offers some of the finest pieces of outdoor gear, with clothing arriving very soon!


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Universal Works – New to Aphrodite

Best known for their clean cut contemporary pieces, Aphrodite is proud to now stock Universal Works.

If you’re in the market for some quality layering pieces in time for Autumn, or if you’re after a few versatile silhouettes to spruce up your wardrobe, then Universal Works is the brand for you. Founded back in 2009 by David Keyte, Universal Works deliver the goods when it comes to quality, timeless pieces that will last a lifetime. You can check out our curation of Universal Works products below!


Universal-works-outfit-2       Hat: Short Watch Cap – Ecru
Overshirt: Bakers Chore Jacket – Brown Check
Trousers: Military Chino – Navy


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Fleece Top: Lancaster Jacket – Stone
Trousers: Military Chino – Olive


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Hoodie: Beach Hoodie – Ecru
Trousers: Military Chino – Olive


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Cardigan: Cardigan – Stone
Trousers: Military Chino – Navy


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Overshirt: Bakers Chore Jacket – Olive
Knit: Roll Neck Knit – Beige
Trousers: Military Chino – Olive


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Overshirt: Easy Overshirt – Camel
Hoodie: Beach Hoodie – Ecru
Trousers: Military Chino – Olive


An impressive variety of outfits indeed! The brands iconic Bakers Chore Jacket well and truly stands out, and with an impressive range of knitwear to layer underneath, you really cant go wrong.

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Outdoor Experts Arrive – Introducing Snow Peak

A welcome addition to Aphrodites growing lifestyle offerings.


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Snow Peak joins our carefully curated selection of designers, bringing with them unrivalled expertise of the outdoors. Founded in Japan way back in 1958, Snow Peak creates products that take inspiration from its founder, Yukio Yamai’s experiences of climbing the famous mountain, Tanigawa.


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The brand offers aggressive experimentalism, breaking boundaries and pushing the limits of what camping gear and outdoor accessories truly are. With the use of premium, technically advanced materials such as titanium and a dedicated focus on quality craftsmanship, Snow Peak has cemented itself as one of the go-to brands for anything outdoors.


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We have a stunning range of outdoor accessories available as part of our initial release, with many more pieces, including Snow Peak clothing, arriving soon.


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By-Parra-Clothing

Fresh Brand Alert – Introducing By Parra

Now we’ll make this quick and get straight to the point, By Parra has just landed at Aphrodite. 

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Donning Piet ‘Parra’ Janssen’s artistic visuals and post-pop artwork, Dutch brand By Parra has solidified itself as a the successful, playful and creative brand that we all know and love. A combination of quality crafted garments, often made in Portugal, and the distinctive use of saturated colours defines the brand, finding much success in skatewear and streetwear subcultures.

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The first By Parra drop at Aphrodite sees an ‘Emotional Neglect’ tee arrive in White and Faded Coral, an Ash Grey sweatshirt drop with a multi-coloured multi-textured logo, a classic striped tee and Parra’s ‘Secret garden’ hoodie in both Pale Yellow and Navy Blue.

Head over Aphrodite’s new arrivals, or our brand spanking new ‘By Parra‘ designer category to secure yourself a piece, and keep be sure to keep your eyes peeled for even more drops arriving later this season!

Veja Trainers

VEJA Footwear Brand Guide

Founded in 2004 by  Sébastien Kopp and François-Ghislain Morillion, French brand VEJA offer a unique and sutainability-concious approach to footwear. 


The Creation of Veja

Who made VEJA and why?

Veja started when Sébastien Kopp and François-Ghislain Morillion wanted to reinvent a product, they decided that the most symbolic object of their generation was the simple trainer and so they set out to deconstruct it and recreate it in a completely different way, the right way.

Veja Campo and Esplar Trainers

Both Sébastien and François were amazed by the way that other brands produced their own trainers, pushing 70% of their financial backing to marketing and outreach, and only 30% to the raw materials and trade routes used. In their eyes this was wrong;  As their company started 100% of their funding went towards the quality materials, and the people who farmed them. This was their idea of economic justice.

The founders identified Brazil as a country that produced all of the raw materials that they would need to create its trainers, and laws that protects their workers. They personally set off, exploring the production methods, and finding the best materials that offer both physical and economic sustainability. To Veja there are five steps, five locations that allow the company to thrive.

  • Brazilian Serengeti – This is where they found their Amazonian Rubber, the organically sourced material makes up the sole of over 40% of Veja’s trainers.
  • Nordeste – Here they found farmers who produced cotton in a agro-ecological way, without pesticides and without fertilizers. To secure a partnership with the farmers, and to keep aligned with their fair trade views, Sébastien and François paid double the market value of the cotton that was made.
  • Sao Paulo – Veja wanted to create a more sustainable alternative their cotton that they could use in their trainers if it was needed. This led to the creation of ‘B Mesh’. B Mesh is a thin fibre, produced by crushing up plastic bottles and spinning them out into a weavable thread. This can make a breathable and durable trainer with no negative ecological impact.
  • Porto Alegre Sneaker Factory – Here Veja relies on local workers to craft their trainers, they selected the district due to its strong social rights where workers work reasonable hours and get paid more than a living wage.
  • Bonneuil-Sur Marne – In the founders’ home country Veja needed a logistical hub. They partnered with a  social reintegration organisation that employs vulnerable people to organise the distribution of their products all over the globe.

These five places are at the heart of everything that Veja do, offering sustainability, equality, fair working conditions, ecological production and more. The brands ethos is sustainability, Veja which literally translates to ‘look’ in Portuguese, encourages its consumers to look behind their products, how they were made, what with, and how those who made them are treated. This is the brands effort to reinforce the economic justice they so strongly believe in.

 


 Veja Esplar Trainers in Shoebox

 


 Veja Styles

What is the best Veja Trainer?

Because of their story and effortless style, all of Veja’s trainers are absolutely quality. With that being said, if we had to pick we could narrow it own to about three silhouettes. The veja campo, Veja rio branco and Veja Esplar.


Veja Campo

An essential trainer destined for your footwear collection. The Campo model offers a flawlessly elegant silhouette.

Veja campo trainers

A ‘Chrome Free’ leather upper houses Veja’s playful ‘V’ logo. Accents to the heel and gold foil ‘Veja’ branding adds character to the shoe. While a cushioned lining provides pure comfort, a luxury often overlooked when it comes to leather trainers. An amazonian rubber sole houses the premium upper and provides a well suited, subtle contrast in the trainer’s colour scheme.

‘Chrome Free’ leather constructs the shoe’s upper: with its provenance in Brazilian cattle farms, the smooth and light material is produced using a unique and innovative tanning process. The removal of chrome, heavy metals and dangerous acids in its creation leads to reduced waste, chemicals and energy usage. Water is saved during the process too with a 40% reduction in the amounts used.

Rubber and rice waste make up the ‘V’ Veja branding and organic cotton fabricates the trainer’s laces, while the insole provides comfort through a combination of materials such as amazonian rubber, recycled E.V.A, organic cotton and sugar cane. Recycled polyester adds soft padding to the insole and the outsole is made up of a blend of Amazonian rubber, recycled rubber and rice waste.

Made in Brazil, Veja keeps sustainability at the forefront of their mind when producing quality footwear. This Veja Campo Chrome Free Leather trainer offers a basic style made with luxurious, recycled and sustainable materials that can elevate any outfit and fit easily into a capsule wardrobe.


Veja Rio Branco

Retro inspired, the Veja Rio Branco follows the archival traits of some of the best running trainers of the 80s and reproduces them in a clean, sustainable silhouette.

Veja Rio Branco Trainers

The trainers upper is crafted using the brands ‘Alveomesh’, a fine fabric made from recycled polyester that is lightweight and offers breathability to its wearer. Suede overlays help to break up the visuals. crafted from ethically treated bovine leather, the suede undergoes a natural coating process in which it is treated with natural oils to enhance its light water resistant qualities. A branded heel tab offers a further contrast while Veja’s joyful ‘V’ logo is emblazoned on the trainers side panelling.

To the bottom of the shoe, a combination of sugar cane, rice waste and Amazonian rubber construct the sole. With a spongy midsole, everyday impacts are absorbed guaranteeing everyday comfort, while the rubber outsole provides traction on the most slippy of surfaces.

An ideal trainer to rock all year round, the Rio Branco offers comfort, style and versatility.


Veja Esplar

Contemporary minimalism at its finest. The Veja Esplar displays many similarities to the brand’s Campo model, all while offering a slimmer silhouette with a more sleek body.

Veja Esplar Trainer

The bovine leather upper is imported from Uruguayan farms, a country notorious for quality leather production and it rich culture of animal husbandry. The leather is then tanned in Brazil where it is attached to the sole in the Porto Algere Trainer factory. A suede heel tab is crafted from the underside of bovine leather, it’s brushed to increase flexibility and softness before being treated with a PFC free oil to add a water resistant coating.
The Esplar sole is made using a combination of  ethically sourced Amazonian rubber , rice waste and recycled rubber. Offering not only comfort but knowledge that your product was made in an environmentally friendly way. Veja branding is present to both the tongue and heel while the brands ‘V’ logo appears on the trainers side panelling.

A perfect pair of trainers offering an amazing amount of versatility, dress them up with chinos or opt for your favourite denim to create a more casual look.


How to Style Veja Trainers?

Whether you need a bit of styling inspiration, or you just want to have a closer look at the brands offering, our in-house team have put together a short video showing the pure versatility and style that Veja offers. Check it out below.

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Rains returns for AW22

Functional Minimalism at its finest 


Rains are notorious for their, well… Rainwear. The Danish brand specialise in the Scandi minimalism that we all know and love, and they combine it with classic rainwear to create timeless pieces that are sure to keep you dry. Whether you’re in need of a waterproof jacket to keep you sheltered from a suprise downpour, a liner to warm you up or even a backpack or weekend bag to keep your belongings safe, Rains has it covered.  Check out Aphrodite’s offerings from the Rains AW22 Collection below.


Rains Jacket and Backpack Combo

Slate Jacket + Black Backpack = An undeniably Urban Aethstetic


Rains Jacket Beading

Look how it just beadssss man


Rains Jacket Black

Some half open action? Okayyyy!


Rains Long Jacket Taupe

Now that Jacket, just wow.


Some quality pieces in there, isn’t there? If you want to get ahead of the weather and actually stay dry this year we seriously suggest you cop a piece!


 

New Balance 9060 Sea Salt Surf 01

New Balance 9060 Size Guide – How do they fit?

Seeing its Second Release in a Brown Colourway on 13.08.22


New Balance 9060 Sea Salt Surf 01


New Balance have quickly solidified themselves as the go-to trainer brand this year; With numerous hyped collabs and colourways selling out almost immediately, the Boston based brand have proven that they’re a force to be reckoned with in the footwear industry. Dropping a number of hyped models that fly of the shelves, New Balance have seen a massive haul of success in the form of 550’s, 2002R’s and 990’s. But, for Summer 2022, the brand have turned their attention toward the long awaited 9060 silhouette, which will see its first general release in a ‘sea salt’ colourway.


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The 9060 silhouette successfully released in collaboration with Joe FreshGoods earlier this year and its general release has been one we’ve been keeping our eye out for. Taking inspiration from both the brand’s 99x series and 860v2 trainers, the model  offers a mashup that can only be described as a ‘modern dad trainer’. On the upper of the shoe, breathable mesh panels are encapsulated by suede and leather overlays. The external side of the shoe sees 3M reflective ‘N’ New Balance branding whereas the internal side sees the reflective branding be replaced with dotted embroidery in the shape of an ‘N’. In typical New Balance fashion, comfort is key and that’s exactly why the brand opts for an ABZORB midsole to reduce impact and create an easy wearing, everyday shoe. The chunky outsole also provides further comfort whilst adding to the unique aesthetic.


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How do the New Balance 9060 fit?

Generally, the New Balance 9060’s shape means that it fits slightly snug. For added comfort or for those of you with wider feet we recommend taking half a size up.

How do you style the New Balance 9060’s?

The New Balance 9060 flaunts modern dad trainer aesthetic, they’re ideal to pair with any jeans, or joggers and look great with some casual suit pants for a more dressed up look.

Are the New Balance 9060’s comfortable?

The use of New Balance’s ABZORB technology and the large, chunky outsole means that almost every impact is softened, the shoes are ideal for everyday wear and offer a reliably comfortable feel.

How do i care for my New Balance 9060’s?

The New Balance 9060’s are made using a variety of overlaying materials, this typically means that they are harder to clean. Not to worry though as our offering of Jason Mark means that your shoes will be looking spick and span in no time. Simply grab some Jason Mark Cleaning solution and a shoe care brush and give them a good scrub over, problem solved!


The New Balance 9060 will Launch in a Brown colourway online at Aphrodite Clothing on 13.08.22


 

Veja Esplar Trainers

Veja Arrives At Aphrodite

Veja’s ability to blend its eco-friendly approach with high qauility design and construction is the key to the brand’s success. The environmentally friendly label is used to appease people who care about the planet and want to make change for the better, yet require footwear that turns heads when you are out in the city. Finding a decent brand with a passion for economic and ecological equality can be tricky, to say the least, but a good place to start is always Veja, a brand that continues to grow from strength to strength.

Veja trainers

Veja was created in 2005, the French brand has made it its focus to maintain equality in everything they do. Their footwear is constructed using sustainable, oftentimes vegan materials in inline with the brand’s mission to remain eco-friendly. Unlike a lot of brands, however, Veja doesn’t just stop at the materials that they use, instead, they make it their mission to dig below the surface, tracing the roots of their supply line directly back to their farms in Brazil where they provide fair wages to the local workers.

Veja Trainers

Models such as the Campo, Esplar and Rio Campo offer a crisp look with surprisingly comfortable cushioning. The trainers are versatile, classy and if we haven’t mentioned it enough already, eco-friendly. Check out some of the brand’s offerings below or head to Aphrodite to secure a pair.

Veja Trainers

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Just Landed – A-Cold-Wall* Pre-AW22

“Rooted in the formalism of the male wardrobe, A-COLD-WALL* translates mature signatures into future-ready garments through the use of material innovation.”


 

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A-Cold-Wall* is one of the most recent brands to have joined the finely curated roster of brands here at Aphrodite, Designed by British designer Samuel Ross, the label taps into Ross’s experiences within the fashion industry. The designer has taken his inspiration from work with Kanye West and Virgil Abloh, and combined it with his experiences of growing up in Brixton to create an unprecedented style and bring a new aesthetic to menswear.


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As a brand with a largely refind viewpoint, A-Cold-Wall* encourage sustainability through its futuristic techwear by opting for a “rational, system-based design that codifies the process of dressing for ease of use”. This reduces overproduction by discouraging overconsumption, offering premium clothing that should last a lifetime.  The same approach was applied directly to the Pre-AW22 collection, (seen below) as Ross explores the world of menswear through his own unique, yet talented lens.


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