Brands In Focus | Aphrodite


Brands In Focus

Nudie Jeans Patch And Repair

Exclusive Interview: Nudie Jeans’ Sustainable Denim Revolution

Delve into Nudie Jeans ‘ dedication to environmentally-conscious ethos with our exclusive interview.

Nudie Jeans has set the stage for a denim revolution, showcasing the remarkable power of sustainable choices in the world of fashion. With this conversation, we invite you to explore the brand a little further – and hopefully learn something along the way – as we dive into the heart of their mission.

Nudie Jeans Patch And Repair

What makes Nudie Jeans unique in terms of style and sustainability?

Well, as our tagline says – we’re trying to create tomorrow’s vintage. That is, clothes that become more beautiful the more you wear and repair them. We envision future classics, not future landfills, embracing ethical fashion and encouraging our customers to do so.

How does Nudie Jeans incorporate repair and reuse into its brand ethos?

Every pair of Nudie jeans comes with a promise of free repairs forever. We repair your jeans in our Nudie Jeans Repair Shops or travelling Repair Stations (which have been at Aphrodite in the past!), with the help of repair partners, and through our touring mobile repair station. And if the day comes when you grow tired of your old pair, we want them back. Every Nudie Jeans Repair Shop is packed with preloved jeans looking for new owners.

Nudie Jeans Repair Scatter

How does the use of organic, sustainable materials benefit Nudie Jeans and its customers?

Using organic cotton and other sustainable materials makes us feel good about ourselves, but it’s not benefiting our business. A shortcut to faster growth would be to skip all the painstaking work we put in just because we care about the planet. It benefits our customers because they, like most of us, live on planet earth. It also greatly benefits everyone involved in the process of farming and producing the materials for our clothes, since they don’t have to work with hazardous substances.

Could you describe Nudie Jeans’ approach to sizing and how customers can find their perfect fit?

We ask our colleagues at our headquarters in Gothenburg to wear our clothes and give us the lowdown on how they age over time. This insider info is invaluable because our designers and pattern makers work together to create pieces that are not just meant to be worn for a brief moment, but for years to come. Plus, we have denim experts in our repair shops all around the world. The denim knowledge among our retail staff is, no doubt, next level. To add to that, our Account managers travel up and down the country to pass on as much information as possible to our wholesale partners.

Nudie Jeans Repair In-Store

How do Nudie Jeans stay connected with the ever-changing tastes and preferences of denim enthusiasts?

We leave trends to the fashion industry. Instead of following the latest hypes, we stick to fits and models that inspire us. And since we’re not H&M, we don’t have to cater to everyone’s taste. We just have to do our thing and trust that enough people will like it. While Nudie Jeans has a strong online presence and community engagement

How does customer feedback influence the brand’s decisions and innovations?

That’s a great question! We definitely listen to everyone, and they influence what we do, a lot. But at the same time, we have to stay true to our taste and values. So, I guess the answer is that we listen to people as long as we share tastes and values. At the same time, we need friends. Lots of friends. We can’t change the industry on our own, so building a massive community of people who give a sh*t is a priority!

Nudie Jeans Latest Releases

The blue suede and brown workwear jacket are among the latest releases from Nudie Jeans for AW 2023

What are some key elements that Nudie Jeans considers when designing new denim fits and styles to cater to diverse customer preferences?

We don’t aim to please everyone, and we don’t follow trends, so that makes life easier. But we have a great love for denim and our community. So, I guess it’s a mix of what we’d love to do next and what our friends in the community have on their wishlist.

Our exclusive interview with Nudie Jeans has shed light on their unwavering commitment to sustainable denim and the power of conscious fashion choices. We hope this interview has inspired you to explore the world of eco-friendly and stylish denim. Embrace the denim revolution and join Nudie Jeans in making a positive impact on our planet, one pair of jeans at a time.

Shop Nudie Jeans online and in-store at Aphrodite1994.

adidas x wales bonner samba trainers

adidas x Wales Bonner Samba & Apparel Collection AW23

Launching at Aphrodite on Wednesday 8th November 2023 at 9 am…

adidas x wales bonner samba trainers

adidas and Grace Wales Bonner team up once again for yet another stunning collaboration. Taking a more refined approach for AW23, the duo opted to harness their creativity and eye-catching designs without influence from external factors such as specific time periods or places of interest. The result? A stunning collection of adidas Samba trainers that seem to be as contemporary as they are classic. Take a look at the soon-to-be-released trainers below:

adidas x wales bonner samba trainers in leaopard print

adidas x Wales Bonner Samba Trainers in Leopard Print

The standout pair of the bunch, these leopard print pony hair trainers are wild to say the least (excuse the subtle animal pun). They arrive with a contrast blue lining, a white leather heel, tongue and stripes and feature exposed stitching. Underfoot a gum sole ties in with the colourway of the printed pattern, rounding off the look. If we were to edge our bets, this will be the pair that flies off of the shelves first, as with all adidas x Wales Bonner releases the kicks with more flair become fan-favourites.

Here’s what our online editor Kenzie had to say on them… “A brilliant stand-out trainer that can really add a pop of colour to any outfit. I’d recommend wearing these with light denim jeans such as some Nudie’s or Edwin’s, and add the cream adidas x Wales Bonner tee into the mix for a easy-to-wear ‘fit.”

adidas x wales bonner samba trainers in black

adidas x Wales Bonner Samba Trainers in Black

One of the pairs that are better suited for everyday wear, this black and white colourway helps to tone down the silhouette and offers a great entryway for those who aren’t so sure about the idea of pony hair on their kicks. (Which btw we are deffo a fan of!) The contrast stitching and classic three stripes really completes this pair, with a gum sole giving those classic Samba vibes.

Our online editor Joe says ” I love the way the black and white colourway works with the oversized tongue to give the feel of a proper classic football boot. I think its really cool that Wales Bonner has made an effort to pay homage to the Samba trainers roots as a footballing icon.”

adidas x wales bonner samba trainers in white

adidas x Wales Bonner Samba Trainers in White

The same tonal look as the above but with an extra pop of colour. We think this pair really exaggerates the pony hair upper with the white colourway meaning that light bounces off the material in a way that highlights the kicks really well. Again, with a gum sole, classic three stripes and oversized tongue, we think adidas and Wales Bonner are onto something with this aesthetic.

We asked marketing assistant Lewis for his thoughts… “You see a combination of white and burgundy across almost all adidas trainers, its a classic colourway and always works. Here throwing pony hair into the mix really elevates the silhouette giving it a little extra flair.”

adidas x Wales Bonner Samba Trainers in Brown

adidas x Wales Bonner Samba Trainers in Brown

A bit of a difference with this pair as they arrive in a nylon upper rather than the pony hair seen on the other iterations. A suede appears on the toe-box and eyelets while a contrast leather heel completes a trinity of upper materials. Underfoot a darker brown gum sole is added as a subtle contrast to the upper, while a bright blue sock-liner adds a hint of boldness to the model.

Marketing Executive Dom thinks that these are the pick of the bunch… “While I really love what adidas and Wales Bonner have done with the pony hair on the other models, for me its all about being able to rock a pair of trainers everyday. You’ll get a durability with the nylon pair that you’d otherwise have to forfeit for the pony hair editions, as nice as they are. This colourway is spot on in my eyes

Shop the full collection of adidas x Wales Bonner Collection.

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Cole Buxton Hoodie

Cole Buxton – Now Available At Aphrodite

We are delighted to announce that Aphrodite is now an official stockist of Cole Buxton.

Cole Buxton Hoodie in Blue

An incredible brand that we have admired for years, Cole Buxton is a luxury-sportswear brand with a design ethos of “athletic essentialism”. Led by designers Cole Buxton and Sunderland-born Johnny Wilson, the brand continue to elevate staple pieces with a focus on true quality and transparency with everything that they do.

Cole Buxton Sweatshirt in Black

Aphrodite’s partnership with Cole Buxton brings a range of premium sportswear essentials to our customers. From meticulously crafted hoodies, sweatpants, and t-shirts to versatile outerwear and accessories, their collection offers an extensive range of options for those looking to elevate their everyday style. With an emphasis on fit, functionality, and contemporary aesthetics, Cole Buxton’s pieces seamlessly blend into your wardrobe, whether you’re heading to the gym, grabbing a coffee with friends, or simply relaxing at home.

Cole Buxton Sweatshirt in Grey

Having been a firm favourite among the Aphrodite staff for years, from shop floor staff rocking the classic Cole Buxton T-Shirts and jumpers, to our marketing lads who love the quality and weight of Cole Buxton Hoodies, we are proud to say that you can now buy the brand from us both online and in-store.

Stone Island featured image

Stone Island AW23 Arrivals – Our Favourite Picks

When you’re talking expert outerwear, you’re talking Stone Island. The brand, founded by Massimo Osti, continues to transcend trends in an attempt spearhead fabric innovation and unique garment fabrication. Our latest arrivals from the Italian mastermind’s highlights their incredible skill and timeless aesthetic, with some staple and some standout pieces available online now.

Stone Island Overshirt in Plaster

Take a look at our four favourite picks from the latest drop below, or shop Stone Island here.

Stone Island AW23

Top Picks From The New Season Collection

Stone Island Reversible Gilet – Natural Beige

A standout choice from our latest selection of arrivals, our buyers knew that this was a must-have piece in the Aphrodite collection the second that they saw it in the showroom. It’s reversible making it super versatile when it comes to styling, while its crinkle nylon construction and down fill makes it a superb choice for combatting lighter showers. Branding is offered in the form of a detachable compass patch and contrast embroidery on the reverse.


Stone island Cord Smock in Grey and navy

Stone Island Corduroy Smock – Grey & Navy

A fan favourite, a classic corduroy smock always goes down a treat with customers in the autumn months. This silhouette from Stone Island has arrived in two garment dyed colourways: Lead Grey (left) and Navy blue (right). Boasting a soft cotton construction and a functional array of pockets to the front, this piece dons a detachable badge to the left arm, and is a “must-have as we head into AW23” according to head buyer Craig.

Stone Island Wool Overshirt

Stone Island Panno Speciale Overshirt – Dove Grey

Seemingly understated on imagery, this Stone Island Overshirt has to be seen in the flesh to appreciate its true beauty. It’s crafted in Italy using a military spec wool-nylon blend that offers durability and warmth, while exuding a more contemporary aesthetic. Rocking a versatile Dove Grey tone and the brands iconic badge, we reckon this will become a tran-seasonal staple in your outerwear collection.

Stone Island Mac in Black

Stone Island Micro Twill Trench Coat – Black

Last up, but certainly not least, is this stunning Stone Island Micro Twill trench Coat in a versatile black tone. It arrives in a micro poly twill for a weather resistant exterior, while PrimaLoft Gold P.U.R.E technology delivers incredible lightweight insulation. Designed for daily wear, this coat will see you through Autumn to Spring, and as always is completed with the inclusion of the brand’s detachable badge.

K-Way Jackets

K-Way Jackets – How To Choose Your Style

In today’s climate, dealing with surprise showers is a year-round issue. As a result, choosing a great piece of outerwear is absolutely vital when it comes to protecting yourself from the elements. If you want the lo-down on how to choose the best jacket for year-round wear then look no further than this handy guide…

 Waterproof Jackets

Picking The Best Jacket For YouK-Way x Comme Des Garcons Jacket

Waterproof jackets are a hot commodity in today’s world. Following the recent gorp-core movement there has been an overwhelming influx of new styles arriving on online stores and retailers across the globe, so it can be a bit tricky narrowing down the right jacket for your day-to-day life. The easiest way to guarantee you’re making the best choice is to look out for the following three key features:

1. Is it actually waterproof? – Does the jacket you’re potentially going to buy arrive with a nylon or polyester construction, with taped seams and a variety of adjustable features to keep you dry.

2. How warm do you need it to be? – It’s all well and good grabbing a new jacket, but if rain is the only element it protects you from then its still not going to be ideal for everyday wear. Think about the weight and warmth it needs to be, and consider whether you may opt to layer other garments underneath, such as a hoodie or gilet.

3. Is it versatile? – Ideally you want a jacket with the ability to adapt as you traverse different surroundings and environments. Bonus points for adjustable draw-cords, handy pockets, pack-ability and more.

 KWAY Jackets

Looking To The Brand That Does It Best

K-Way Jackets

Back in 1965, a man named Leon Claude Duhamel observed the streets of Paris as passers-by struggled to cope with wind and rain under their raincoats and umbrella’s. Even worse though, was the conundrum of what to do with the wet coat or umbrella once the weather had dried up.

His solution? A lightweight waterproof jacket that folds into itself for easy carry. The result? K-Way.

Problem solved right? Just head over to our K-Way category and just grab any jacket you like a look of… Well, not quite. While you cant go wrong with any K-Way piece, you really want to narrow down to the exact type of jacket that will cover all bases in your everyday life. K-Way produce three main styles, the Le-Vrai, Le-Vrai Warm and Le-Vrai Heavy. Lets have a look t all three and find the perfect style for your lifestyle.

  K-Way Le Vrai 3.0 Claude Jacket

The Light One…

KWay Le vrai Light Jacket

The original style, this jacket is ultra-lightweight with a durable nylon construction. It is unlined and features taped seams, an elasticated cuff and adjustable hood and hemline. Two zipped pockets make an appearance on the garments body to offer on the go storage. Storage too, for the jacket as it packs into its own bag on the left-hand side.

 K-Way Le Vrai 3.0 Claude Warm Jacket

The Mid-weight One…KWay Le Vrai Warm Jacket

Still fairly lightweight in comparison to most jackets, but what it lacks in weight it certainly delivers in warmth thanks to its padded down fill. This jacket is ideal for those who prefer a warmer outerwear piece, with the ability to layer underneath it in the colder Winter seasons. Like the two other jackets in this list, it packs into itself for easy transport.

 K-Way Le Vrai 3.0 Claude Heavy Jacket

The Big One…

KWay Le Vrai Heavy Jacket

This is the jacket that you look to when you want to be toasty. All of the time. And it’s still made using waterproof materials and boasts a voluminous down fill. Now you might be thinking that this style mightn’t be able to pack into itself given its size, but you’d be wrong. Granted, it packs up a little larger than most but that’s to be expected, plus for the travellers out there, its packed size is about the shape of a camping pillow so its a two-for-one. Win-win.

 Choosing The Perfect Outerwear Piece

Look To A K-Way Jacket

In the end, the choice of the perfect jacket or coat comes down to your individual needs and preferences. Whether you prioritize lightweight portability, added warmth, or all-encompassing comfort, K-Way has an option for you. So, next time you’re bracing for unexpected showers or chilly temperatures, you can do so with confidence, armed with the knowledge of how to choose the best jacket for year-round wear and a brand that excels in delivering reliable and stylish outerwear options. Stay dry, stay warm, and stay stylish with K-Way at Aphrodite.


Barbour Beacon Jacket Banner

Product Spotlight: Barbour Beacon Sports Jacket

Discover the iconic Barbour Beacon Sports Jacket, available at Aphrodite. This legendary piece has made its mark in the fashion world, famously worn by Daniel Craig in Skyfall. Crafted with meticulous attention to detail and featuring a distinctive design, the Barbour Beacon Jacket is a timeless classic that commands attention and admiration. Get ready to elevate your style with this iconic garment.

Barbour Beacon Sports Jacket Heading

Discover the Barbour Skyfall Jacket

Initially from the Barbour Dept. B collection, this iconic garment was based upon the popular AW11 sports jacket, and as its original ‘Commander’ name suggests, is a piece that commands instant attention.

The base of the Beacon Sports Jacket is created with a 100% waxed cotton, coated in a 6oz Sylkoil, a fabric with is also used to construct the elbow patches, finished in 8oz Sylkoil.

Barbour Beacon Sports Jacket Collar Detail

The Barbour Beacon’s multi-functionality comes into its own with the three-pocket design and rear zip-closing compartment. A leather lining to the collar is complimented by the detachable leather neck strap.

Barbour Beacon Sports Jacket Pocket Detail

Finished in the customary Barbour tartan, this piece is a one-of-a-kind which will undoubtedly be under discussion amongst followers of fashion for years to come.

Barbour Beacon Sports Jacket Rear Detail

Although on our list of Essentials, the Barbour Beacon is often highly sought-after so we would advise that, if you are a fan of the jacket or of the James Bond franchise, to snap this jacket up as soon as possible, or risk having to wait until the next drop.

Get your hands on the Barbour Beacon Sports jacket today for just £399.00. This opportunity won’t be here forever, so grab it now and elevate your style game with this iconic piece.

New Balance 2002R Protection Pack

2002R Protection Pack Ripstop: Where Style Meets Durability

Welcoming The 2002R Protection Pack Ripstop

We are thrilled to announce this long-awaited  New Balance 2002R Protection Pack Ripstop on October 1st; an even more durable and utilitarian development on a contemporary silhouette. This latest pack has landed in 3 colourways, including Dark Moss, Sandstone and Eclipse, giving you lot a wide array of options to adapt the shoe to your personal style. 

New Balance 2002r Protection Pack Ripstop

Durability Upgraded: The 2002r Protection Pack Ripstop Makeover

The 2002R silhouette has been a favourite among collaborators, with recent releases from Atmos, Shoe Palace, and DTLR garnering widespread attention. However, it’s the “Protection Pack” that has truly captured hearts with its future-relic vibe. This series has not only seen several successful collaborations but also over a dozen impressive inline releases.

New Balance 2002r Ripstop Protection Pack Toebox

One of the standout features of the protection pack is, of course, the jagged-edge overlays, adding a touch of ruggedness to the design. The exposed heels, revealing the iconic NB logo, add to the distinct charm of these sneakers.

New Balance 2002r Ripstop Protection Pack Heel Detail

However, the highlight of this Protection Pack iteration lies in the base layer – ripstop nylon. This tough and durable material ensures that the shoes can withstand any challenge thrown their way, making them perfect for the urban explorer. 

New Balance 2002r Ripstop Protection Pack Toggle

Adding to the utilitarian style, this update introduces a bungee lacing system, a first-time detail that offers both functionality and an edgy aesthetic. The fusion of durability and style in the New Balance 2002R Protection Pack Ripstop makes them a must-have for sneaker enthusiasts and fashion-forward individuals alike. 

Whether you’re a collector seeking the next pair or simply looking for footwear that can keep up with your pace, the New Balance 2002R Protection Pack Ripstop is the ultimate choice.

Don’t miss your chance to own a pair of these masterfully designed, soon-to-be iconic New Balance – head to Aphrodite Clothing in-store and online on the 1st of October and secure your favourite colourway before they’re gone.


Moncler Essentials Banner

Winter Must-Haves: Discover the Latest Moncler Essentials

New Moncler Collection Revealed: Embrace the Colder Seasons in Style

Get ready to elevate your winter wardrobe with the latest Moncler essentials at Aphrodite. From iconic jackets to sleek t-shirts, winter wear, and more, we’ve curated a selection of our favourites that will keep you warm and looking good all season long.

Moncler T-Shirts and Tops: Go-to Garments

If you’ve been searching for the perfect Moncler T-shirt, Moncler Polo Shirt or Moncler Hoodie, your hunt ends here. Our inventory includes a variety of designs that embody Moncler’s distinctive style. These pieces are a testament to elegance and craftsmanship, making them a standout addition to any outfit.

Moncler T-Shirts and Tops AW23

 Moncler Stripe Tip Polo Shirt 33060 | Moncler Hooded Sweatshirt 33132 | Moncler Graffiti T-Shirt 33130

Elevate your casual style with the Moncler Graffiti T-Shirt in Black. Crafted from dense, heavy cotton jersey, this premium-quality tee offers a slim fit for a tailored look. The bold graffiti branding on the chest and subtle felt logo on the sleeve add sophistication to its design.

Introducing the Moncler Heather Grey Zip Hoodie, a versatile blend of style and comfort. With a relaxed regular fit and full zip closure, this hoodie features ribbed cuffs and hemline for refinement. The all-white felt logo patch on the chest highlights Moncler’s iconic status.

For a timeless addition to your wardrobe, consider the Moncler Tip Stripe Polo. Made from high-quality cotton, this luxurious polo shirt in minimal white exudes sophistication. Its two-button placket, tipped collar, and ribbed cuffs complete a refined look, perfect for smart-casual occasions.

Moncler Gilets and Cardigans: Versatility Defined

For a versatile layering option, explore our Moncler Gilets and Moncler Cardigans. These sleeveless jackets offer a perfect balance of style and practicality, making them ideal for various occasions. With our selection, you can effortlessly transition from outdoor adventures to urban settings without sacrificing style or comfort.

Moncler Gilets And Cardigans AW23Moncler Down-Filled Hooded Cardigan 33076 | Moncler Knitted Down Hoodie 33137 | Moncler Cardamine Vest 33113

The Moncler Cardamine Down Vest in black is a sustainable fashion statement, crafted from recycled polyester for eco-conscious elegance. With a sleek black and white design, this vest offers style and sustainability, featuring a down-filled, adjustable hood, and ample storage pockets.

Next up, the Moncler Down-Filled Hooded Cardigan in Navy is a masterpiece of contemporary comfort, boasting a captivating checkered torso fill and meticulous down insulation. Its rib-knit accents, drawstring hood, and iconic logo patch exemplify Moncler’s finesse, offering warmth and style in one.

In this stunning Olive colourway, the Moncler Knitted Down Hoodie is an ideal blend of fashion and functionality with its rib-knit details, elegant stripes on the sleeves, and branded zippers for a touch of luxury. This hoodie combines the warmth of down-filling with fine wool, adding sophistication and practicality to your wardrobe.

Moncler Puffer Jackets: Embrace Winter in Luxury

Last but certainly not least, Moncler Jacket and Moncler Puffer Jackets are the epitome of winter luxury. With their distinctive quilting and insulating properties, these jackets are designed to provide warmth without compromising on aesthetics. Whether you’re hitting the slopes or strolling through the city, Moncler puffer jackets are your go-to choice.

Moncler Puffer Jackets AW23Moncler Besbre Short Down Jacket 33128 | Moncler Ume Jacket 33041 | Moncler Padded Wool Cardigan 33073

The Moncler Besbre Short Down Jacket in brown combines practicality and warmth with a lightweight micro chic construction and down-filled interior, while its timeless design, leather trim, and convenient features make it a versatile wardrobe addition.

Experience luxurious practicality with this Moncler Jacket, an ideal choice for both staying warm and stylish. Crafted from fine wool, the Moncler Padded Wool Cardigan in white seamlessly combines style and functionality with its down-filled front panel, providing extra warmth and versatility for various occasions.

And finally, the Moncler Ume Jacket in Blue: a lightweight, weather-resistant puffer with a matte finish. It’s filled with luxurious goose down for warmth and features a detachable hood, two-way zipper, zipped pockets, and iconic Moncler branding.

There you have it – a glimpse into our latest Moncler essentials for AW23 at Aphrodite. Whether you’re in search of a coveted Moncler jacket, a minimalist t-shirt, a versatile gilet, or a luxurious puffer jacket, we’ve carefully curated our selection to cater to your winter fashion needs. Don’t wait any longer to embrace the season in style. Visit our store or shop online today and secure your favourite Moncler Clothing pieces before they’re gone!

New Balance 9060 Banner

New Balance 9060: Unbeatable Comfort in 3 New Colourways

We are delighted to announce the latest drop of New Balance 9060 colourways here at Aphrodite. These exceptional sneakers fuse contemporary design with unbeatable comfort, making them the perfect addition to your footwear collection. This versatile, bold silhouette seamlessly adapts to various settings, from rocking a fashion-forward casual look to deciding on a semi-formal ‘fit for the weekend, making them the perfect choice for any occasion.

New Balance 9060 Range

The New Balance 9060 Trainer is a masterpiece of modern design with clean lines and a contemporary profile, and these three timeless colour options prove, once again, that New Balance are truly the kings of combining comfort with forward-thinking design.

New Balance 9060 Magnet

Experience unrivalled comfort with the 9060 Trainer, thanks to New Balance’s cutting-edge cushioning technology, including a responsive midsole, ensuring that every step is a treat for your feet. Durability is the 9060 Trainer’s forte, with its robust construction and reinforced outsole designed to withstand the rigours of your active lifestyle, ensuring your investment lasts for years to come.

New Balance 9060 Mushroom

These versatile sneakers seamlessly adapt to various fashion scenarios, from dressing up for a semi-formal event to keeping it casual on the weekend, making them the perfect choice for any occasion. Paired with jeans, chinos, or shorts the styling possibilities are endless.

New Balance 9060 Arctic Grey

At Aphrodite Clothing, we pride ourselves on offering premium-quality products, and the New Balance 9060 trainer exemplifies this commitment to excellence, boasting top-notch materials and meticulous craftsmanship. Each pair represents the highest standards of quality and performance. Visit our store today to explore these three striking colourways and discover why the 9060 Trainer is a true embodiment of style and comfort.