In today’s fashion zeitgeist it’s near impossible to imagine a world without Nike trainers. But, in the bygone days of the ‘60s and ‘70s, before the Swoosh locked down sartorial status, the footwear industry wasn’t quite sure what it was missing without the sporting stalwart’s sneakers.
Jump 40-something years and Nike trainers have reached the pinnacle of footwear culture in 2019. Having etched their presence into society and sportswear alike, the brand’s kicks, ranging from the nostalgic Cortez, to the Waffle Racer ‘Moon Shoe’ and the ever-popular and expanding Air Max dynasty, are true style icons.
Therefore, mastering your Swoosh style is essential if you’re hoping to keep up appearances in the sneaker circuit. So why not source inspiration from our styling team and take a look at how we’ve curated this season’s Nike Trainers below…
Ideal for city dwellers – our first look bets on a relaxed wardrobe for urban dimensions. With the help of trailblazing label CP Company and all-American brand Ralph Lauren in the mix, this outfit takes on an effortless smart-casual stance. Boasting a double dosage of technical layers on top, including a short-sleeved CP Company polo shirt and CP Company arm lens jacket, the outfit further unfolds with comforting Ralph Lauren sweatpants.
Completing the look is a pair of Nike Air Max Light trainers; offering colourful pops to an otherwise monochrome teaming. Since these sneakers have been seldom-seen since the ‘80s, give them the attention they deserve this season through the streets.
If you’re more focused on turning up the dial for nostalgia, look two is a winner. Featuring Nike’s Air Zoom Alpha trainers, *cult classics from the ‘90s*, this outfit channels an elevated approach to dressing. It’s imagined with several layers stacked atop each other, including a Nudie sweatshirt, Albam shirt and cosy Folk sweatshirt. Although warmth shouldn’t pose a problem with this outfit, choose to add or remove layers depending on the temperature. Meanwhile, embrace this Zoom sneaker’s wavy uppers and retro status in your chosen stomping ground.
Boasting a palette made up of only two colours, this black and white ensemble is undoubtedly a head-turner. Bringing urban accents into focus, the look aims to secure the streetwear scene with a range of logo-charged accessories. Styled with Dsquared2’s ICON body bag, not only can all your essentials be kept close by, but your status heightened thanks to the brand’s signature slogan. Adding to the clashing vision is a Ralph Lauren baseball cap, boxy Maison Margiela t-shirt and Champion sweatshorts.
Finished off with the power and stability of Nike’s Vapormax 2019 trainer on foot; we’re sound in the knowledge that this look will confidently pursue the cityscape or summer festivals in equal measure.
Slick, smart and suitable for weekend wear – outfit four is fiercely trend aware. Taking to terrain with the energy of an encapsulated Air Sole unit, Nike’s Air Tailwind 79 sneaker hits the floor with the Swoosh sported at all angles. Up top, a lightweight Paul Smith shirt and neutral Albam overshirt drape the body, teamed alongside versatile Norse Projects chinos. Signing off the sophisticated streetwear look is Moncler’s Theo pouch in olive, styled here across the body.
Wholly inspired by the game, this next look harnesses traditions from the hardwood and prepares to hit the streets. Executed using an unusual approach to layering, the outfit invites a striking Nike jersey atop a cosy Ralph Lauren hoodie. Nike’s Air Force 1 ‘07 low trainers serve timeless appeal on foot, while the sporty styling is broken up with beige Norse Projects chinos. We reckon this one will give off duty dressing a whole new meaning.
Capturing the sporty flair of the ‘90s, this final outfit looks to apparel icons of the past. Beginning by pounding the streets with nostalgia on foot, Nike’s Air Max 98 trainers inject old-school quality to the ensemble while Ralph Lauren’s half zip sweatshirt serves up a cosy layer for easy throwing on. Edwin’s ED55 63 rainbow selvedge denim jeans breaking up the athleisure feel in-between with their turned-up cuffs.
So, whether you’re running errands from day-to-day, dressing to impress or cutting a casual figure, celebrate the Swoosh in superlative style. Shop a wide range of Nike trainers in-store and online at Aphrodite.
The Stone Island brand name has many different connotations for many different people; for some, it is inextricably linked with football culture, in particular the casual movement — either in a positive or a negative sense; for others, it has become associated with the grime music scene, and has extended its reach beyond the terraces and onto the streets. But first and foremost, that iconic Compass badge on your sleeve is a symbol of quality, innovation and style — the principles on which the brand as we know it was founded back in 1982.
Stone Island Spring/Summer 1983 Catalogue
Stone Island owner Carlo Rivetti is from a family with long ties to the clothing industry. By the 1980s, though, he had grown restless within the world of formalwear, and sought to diversify into something he found more appealing: sportswear. He and his sister established a firm — the creatively-named Sportswear Company — and scoured Italy looking for companies that shared their vision for innovative casual clothing, where they discovered (and promptly acquired) CP Company. Stone Island itself, however, was conceived almost by accident: Massimo Osti — founder and designer for CP Company, and household name for those in the know about technical sportswear — had conceived a new fabric dubbed Tela Stella, a heavyweight, oilskin-like material impregnated with different pigments on either side, and was determined to make something out of it. He couldn’t find a way to make it fit within CP Company’s collection, however, and so decided to craft a small collection of just seven jackets. In keeping with the military and nautical inspiration behind the Tela Stella fabric, he chose a compass as the logo for his new diffusion line: Stone Island was born.
Stone Island and Streetwear: From the Terraces to the Streets
Moving forward from this inauspicious start, Osti pushed ahead with fabric innovation, endlessly researching new textiles and ways to implement them, coming up with often outlandish, off the wall fabrics that no-one else had even thought of: heat-reactive weaves; nylon fabric laminated with hundreds of glass beads to change the colour in different angles; earth-dyed, acid-corroded canvas. This over-the-top approach, along with the masculine, military styling of the brand’s offerings was a large part of ‘Stoney’s’ appeal to the football casual crowd: fans travelling abroad for away and international games were always on the lookout for new and exciting garments to bring home and show off. Stone Island, with the one-off and unique nature of a lot of Osti’s fabrics, fit perfectly into this culture of one-upmanship, and the brand’s popularity was cemented from then on.
Because of this association with the hyper-masculine world of football casuals, the brand’s enduring legacy has been as a symbol of manliness. In more recent years, it has been adopted by inner-city kids in the UK as a status symbol, and in turn became associated with the grime music scene. Buoyed up by high-profile collaborations with streetwear giants Supreme and Nike, the brand’s appeal has diversified beyond connoisseurs and collectors, particularly across the Atlantic. Urban music superstars like Drake, Frank Ocean and Travis Scott have all embraced the ‘Stoney’ look of late, skyrocketing interest in a brand that was previously alien to those not living in Europe, and launching its appeal to a whole new generation of streetwear fans.
Stone Island Fabrics: Continuing Innovation
These days, far from being helmed by a single visionary like Massimo Osti or later designer Paul Harvey, Carlo Rivetti has assembled a team of designers to better embrace its newfound worldwide popularity and the diversity of its fanbase, stating “It [is] necessary to be multicultural in order to be truly contemporary … I felt that in this era it is this possible to face all aspects of a world only with several minds and several visions.”
Stone Island Heat Reactive Jacket
This ethos has lead to the continuation of the innovation and research that Massimo Osti started all those years ago, and Stone Island holds its reputation for using unusual and technologically-advanced fabrics and finishes. Some recent examples:
Micro Reps: Stone Island Micro Reps is one of the brand’s staple fabric constructions. A classic nylon, the warp and weft fibres are of different thicknesses, allowing for a much tighter weave than a traditional nylon fabric. This not only provides natural weather resistance, but serves as the ideal base for the brand’s garment dyeing experiments.
Nylon Metal: We’ve written about this one before: nylon fibres with an irregular structure are woven as grey weft and white, ready to dye warp threads, and undergo an elaborate double-dyeing process to produce a fabric that has an iridescent sheen in different lighting conditions. This can produce a subtle three-dimensional effect, or be used with bright, contrasting colours to provide some pretty wild results.
Tank Shield: Crafted from matte polyester fabric, the whole jacket is first assembled and then internally laminated with overlapping panels of a weatherproof, breathable membrane, giving superior weather resistance and a near-seamless look.
Heat Reactive: A highly limited capsule, the Stone Island Heat Reactive jacket from SS19 was a cotton ripstop construction, printed all over with a three-colour fractal camo design in a heat reactive pigment. As the wearer’s body heat warmed the fabric, the pattern became brighter and more prominent, also revealing a large Stone Island logo to the back.
This is just a tiny fraction of the scope of the brand’s vision: the brand’s own historical archive consists of over 7000 pieces, while their research archive is larger still, at over 40,000 items of vintage sportswear and militaria.
Stone Island Badges
Aside from the high-end fabrics and construction, perhaps the most important element of a Stone Island product is the removable badge, normally found on the left side of the garment, with the Marina collection breaking the mould and not featuring the badge at all, instead opting for bold text printing. There are a number of different versions of the badge which denote different aspects of the brand. The standard, most commonly recognised badge is the yellow and green compass rose badge (above left). Despite switching from a green border to a black one, the classic badge has remained unchanged since the brand’s inception, and is a tribute to both the military inspiration of the brand and the sense of adventure and exploration driving Osti’s research.
There are a number of monochromatic badges (above centre) that were originally used for what the brand dubbed Ghost Pieces: with fully tonal designs in a variety of colours, including black, red and white, they were conceived as a kind of modern camouflage, allowing the wearer to blend in while still keeping the unmistakeable Stone Island aesthetic. More recently, the tonal black badge has been used to denote pieces from the Shadow Project diffusion line: combining Stone Island’s technical fabric expertise with directional, futuristic designs from ACRONYM’s Errolson Hugh.
The White Compass badge (above right) is seen on limited edition pieces, often known as ‘Champagne Pieces’ because of the colour of the badge. These jackets often use even more innovative fabrics and construction that can only be created in small quantities, and are often at a higher price point to the normal line, due to the limited nature of their production. Of course, the flipside of this limited aspect is that the pieces become collectors items in years to come, holding their value for a lot longer than others, if not increasing it.
Celebrities Wearing Stone Island
Drake with Stone Island owner Carlo Rivetti
The Weeknd in Supreme x Stone Island
As mentioned above, Stone Island has been spotted on more and more celebrities recently. One of the more high-profile representatives of the brand has been music superstar Drake, who seems to wear the brand almost exclusively these days, even going so far as to have custom pieces made for his Boy Meets World tour. Drizzy is joined in his love for Stoney by fellow Canadian star The Weeknd, who was recently spotted wearing pieces from the Supreme x Stone Island collaboration (for extra streetwear kudos), as well as rap mainstays Kanye West and Travis Scott.
Jason Statham in Stone Island
Back over in Blighty, grime artists are often spotted sporting the Compass, including Tinie Tempah and Skepta, while Hollywood hardman Jason Statham is another of the brand’s high profile fans.
Stone Island Headquarters Tour Video
In this unique video, Carlo Rivetti opens the door to the Stone Island empire and allows the public a sneak peek at the research and experimentation that goes on behind the scenes. It offers a fascinating glance into how the brand operates behind closed doors.
Streetwear stalwarts Stussy have always drawn from their home turf of Laguna Beach for inspiration; specifically, the artists, skate kids and surfers that inhabit the California locale. Less concerned with fashion than with projecting a level of tribal awareness for whichever subculture or crew they might roll with, thrift shops and surplus stores were the go-to spots to replace the latest shredded sweatshirt or pair of trousers. Stussy’s latest collection captures this effortless spirit to perfection, combining a wealth of influences to create something quintessentially Stussy, which we’ve highlighted in our latest photo editorial, shot on location in that most laid-back of locales: the laundrette.
Vintage-style sweatshirts and hoodies — in looser, period-appropriate fits — form the core of the collection, boasting graphics and embroidery inspired by everything from thrifted varsity sweats to old motorsports memorabilia. Sticking with the preppy theme, wide striped rugby shirts also make an appearance, cementing their spot as one of the best layering pieces a man can have in his wardrobe: a bit smarter than a sweatshirt, but more robust than a polo, the rugby shirt is the perfect workhorse for the transitional months.
Keeping things versatile for the warmer weather, the outerwear includes a deep indigo coverall jacket in heavy canvas and a pullover ripstop track topin a bold, 90s-style colourway. Running the gamut of collegiate style, sportswear and vintage workwear, this is one of the Stussy’s most eclectic, yet wearable collections yet.
The standout piece is the aforementioned coverall jacket. A staple of American workwear for decades, the jacket’s ready availability, hardwearing construction and utilitarian look have made it a menswear favourite, and this version is one of the best we’ve seen. Subtly differentiated from the originals with a more robust fabric, contrasting stitching and a printed Stussy Stock logo to the chest, the jacket is the perfect throw-on piece for any time of year.
Paris has long been regarded as a cultural epicentre; not just of fashion, but of style. While some of the world’s biggest luxury brands call the City of Lights their home, it’s Paris’s inhabitants that have captured the world’s collective eye. Whether taking a break at a café, running errands or just strolling around the arondissements, there’s just something about Paris that brings out that laid-back style. Get some of that style savoir-faire for yourself with the latest fromA.P.C. and Maison Kitsune.
Both hailing from Paris, these two brands capture their home city’s vibe perfectly through their use of classic patterns, relaxed cuts and playful graphics. We’ve highlighted some of our favourite pieces in our latest editorial shoot. It may not be Paris, but it comes pretty darn close.
Higher or Lower?
There’s no simpler men’s style technique than ‘high-low’ dressing: that is, pairing something considered traditionally smart with more casual pieces. Take the combo above, for example: while the APC coat is of a classic ‘Balmacaan’ style, the custom-woven fabric is spring weight and lightens the silhouette considerably. Meanwhile, the Maison Kitsune t-shirt is one of the more subdued pieces in the brand’s lineup, but holds its own thanks to the slubby cotton jersey and superior Portuguese construction.
Both pieces complement each other effortlessly for a smart-casual double whammy. Combine this with the glen-plaid check pattern of the A.P.C. coat and the muted graphic on the Maison Kitsune t-shirt for extra Paris-points.
There’s probably no more stereotypically ‘French’ garment than the striped long-sleeve t-shirt, so it’s no surprise one would appear here. For decades, actors, musicians and general cool people have turned to the classic mariniere as part of their daily uniform. It’s no surprise — they pretty much go with anything, from workwear to cutting edge capital-F Fashion. This version from Maison Kitsune is a beauty, constructed from a satisfyingly weighty jersey fabric and finished with the brand’s signature Fox logo.
We paired it with A.P.C.‘s upscale take on the traditional bleu de travail French worker’s jacket, which elevates the functionality of the original with a textured fabric and metallic buttons for a contemporary take on classic Gallic garms.
The Parisian Job
Still on an elevated workwear vibe, the above outfit is based around A.P.C.‘s two-piece Job set. Comprising an overshirt and a pair of straight-leg carpenter pants, the ensemble swerves away from painter-decorator territory with the use of a luxe striped fabric, delivering the typically Parisian skew on Americana that only A.P.C. can provide.
Wear the full set or mix and match the pieces with your existing wardrobe — the trousers in particular are something special, complete with the full complement of utility pockets and hammer loop. Throw on one of Maison Kitsune‘s beefy-yet-refined hoodies for the chillier days and you’re set for Springtime in Paris (or wherever else you happen to end up).
Check out the brands’ pages for even more of the good stuff, and make sure to keep an eye on our social feeds for the latest drops.
Every now and then it’s nice to take a step back, take a deep breath and just appreciate how far things have come. Whether that be the leaps and bounds we’ve made in technology, immense feats of human ability or just a really good pair of trainers. Since we’ve yet to break any world records or develop the next advancement in modern computing we opted to stick to footwear, taking a deep dive into a sneaker that’s left a footprint on many of our hearts, the adidas Gazelle.
Launched onto the scene in 1968 the adidas Gazelle paved the way for the modern day, 21st-century perception of adidas being the first to pioneer the suede and accompanying three-striped contrast design. Not only did this new material choice offer a much lighter alternative to the more commonplace leather but, it lent itself perfectly to the dying process making it capable of producing a spectrum of bright colours, first of which was the OG blue and red variations.
Despite the latter being adopted by the world of handball, there is actually a fair amount of mystery and intrigue surrounding the Gazelle’s true purpose. Was it an indoor football shoe? running sneaker? handball trainer? No one truly knows, but what we do know is that the Gazelle presented enough technical know-how and clever complexities to jump from sport to sport earning itself the title of an all-around athletic training shoe, with an understated, clean and streamlined wedge shape design that set a precedent for low-top performance footwear.
The true OG Trainers. Image credit: Shelf life
Perhaps the true beauty of the Gazelle story, however, lies within its ability to break down the barriers that separated fashion and sportswear with its acceptance into the quintessential uniform for a variety of subcultures and styles. Its first taste of such comradery was when it found itself quickly rising to prominence with football fans and the casual audience, sitting nicely amongst the adidas three stripe terrace offering which included other such greats as the Munchen and Forest Hills.
From aways days to locals, rain or shine, cider or lager the Gazelle was on foot for it all becoming a status symbol amongst brands such as Lacoste, Fred Perry and CP Company, forming an unwritten code for admittance into the football stadium. Even to this day over 40 years later, the adidas Gazelle still remains synonymous with football culture and you’d be hard pressed to go to a game without spotting a pair of brightly coloured suede trainers pounding the pavement in or around the ground. But, perhaps a true testament to the Gazelles affiliation with the beautiful game was when Daniel Baddiel wore a pair in the Three Lions music video. Case closed.
Noel Gallagher sporting the blue adidas Gazelles. Photo credit 80s Casual Classics.
If someone asked you to sum up the Gazelle in a sound what would you say? Well chances are after a brief moment of confusion and a few questioning glances you’d probably go for Oasis, Blur or, no pun intended, Suede. Britpop undeniably played a huge part in the Gazelle success story not only because this was the music that serenaded the ears of the Gazelle clad masses but, the people who were strumming the guitars and banging the drums were wearing the trainers themselves, taking them from the feet of working-class season ticket holders to those of celebrities and musicians alike.
The Gallaghers, Damon Albarn, Kate Moss and many, many more were all well and truly the face of the adidas Gazelle optimizing the look, attitude and edge that helped the trainer skyrocket from humble sneaker to cult classic. In fact, their association was so entwined with the retro classic that the iconic 1993 shot of Moss in her crimson pair of Gazelles was recently used to launch the 2016 reissue of the ’90s model when the sneaker was arguably at its cultural prowess.
The image in question, Kate Moss sporting Gazelles in 1993. Photo credit: Denzil McNeelance/adidas
However, it’s not just the footy and learning the chorus to Wonderwall the Gazelle was concerned with as it set out to fulfil its unsatisfiable urge to become best mates with everyone. With the likes of Superstars and the Campus cropping up in America thanks to its affiliation with basketball, the adidas Gazelle became the next best thing for European hip hop culture adopted by amongst others, UK b-boys such as Broken Glass who used the shoe and their US influences to carve a distinct hybrid style.
But that’s not to say the Gazelle didn’t make it stateside. With the help of Run-D.M.C who undeniably opened the adidas floodgates, being the first non-athletes to collaborate with the sportswear brand with the release of a limited edition Superstar, the hip hop spotlight was thrust firmly onto the sportswear brand. Among the masses of diagonal rectangles across the pond the Gazelle reared its head, being considered a connoisseurs choice when it came to footwear with the likes of The Beastie Boys powerless to its plush suede fabrication with Mike D, MCA and Ad-Rock seen donning the trainer in their fight against early bedtimes.
The Beastie Boys in a triple Gazelle ensemble Photo Credit: Pinterest
Since its inception, the adidas Gazelle has seen countless iterations, in colour, materials and design each bringing a fresh twist to the table – see for example the Supers below – but staying true to the original winning formula of minimal detailing, quality materials and a smart low silhouette. Throw into the mix its rich history styling the youth tribes of yonder year or its countless celebrity sightings – we haven’t even mentioned Jackon 5 era, Michael Jackson rocking a pair, Bob Marley doing keepy ups in them or their brief stint mastering kickflips – and it’s fair to say no matter what angle you look at it from the Gazelle was and still is an unequivocal cultural powerhouse capable of generation-spanning heritage charm and irresistible universal appeal.
So, back to the big question. Is it a dancing shoe? A free-kick curling mastermind? Or a species of very fast antelope? We think it’s a bit of a Jack of all trades but contrary to the popular saying the Gazelle has managed to master them all.
After the success of last year’s celebratory 15-year anniversary collection, Y-3 are right back at it for 2019 with a slew of new footwear models.
The key piece from the first drop is the all-new Raito Racer. Japanese for ‘light’, the Raito takes its name seriously, building on a thickly-cushioned wedge of Boost with ultra-light Primeknit uppers for a breathable, supportive fit. Yohji Yamamoto’s typical flair for design detail is on full display here, with topstitched lacing sections that also serve to add extra support and structure to the inner of the shoe, along with an eyecatching ‘mosaic’ outsole and minimal branding for a sleek and thoroughly modern look.
Meanwhile, the popular Harigane sneaker from last season is getting a refreshed look for the new year. Keeping the scuptural, geometric sole unit and sharktooth outsole from the original, the Harigane II is upgraded with monochrome Primeknit uppers and topstitched detailing for a more streamlined look than its predecessor. Keeping with the rest of the season, the finishing touch comes with hand-stitched zigzag detailing to the tongues.
Finally, the imprint resurrects the adidas ZX Flux silhouette for its own version, the ZX Run. Building on the original’s Torsion-equipped sole unit, the ZX Run boasts uppers in a textured mixture of premium leather, suede and nylon. Perforated detailing and a panelled design calls to mind classic Y-3 styles but with contemporary branding and tooling for an all-day comfortable ride.
Find all three styles instore and online at Aphrodite now, and keep an eye on our social media feeds for more Y-3 SS19 news.
Folk Clothing have consistently been one of the most exciting and surprising brands hailing from British shores since their inception in 2001. Founder and designer Cathal McAteer‘s career in menswear began as a teenager in Glasgow, working his way from the shop floor to his own design studio in London, to having his creations on the rails of some of the top menswear stores in the world. Folk’s timeless yet playful designs can now be seen on those in the know up and down the country, in pubs and art galleries, clubs and coffee shops. We put a few questions to Cathal to glean a bit of insight into his process, inspirations and the future of Folk.
(The interview has been edited for clarity)
For the uninitiated, what does Folk represent as a brand?
We represent a kind of ‘everything means something’; every colour and pocket stitch is there for a reason. But we are, on the surface, a balance of design, fit & quality.
Understated, subtle with fastidious detailing. Enough to drive one’s business partner mad.
What can you tell us about the forthcoming Folk collection?
We focus on a young artist, Alfie Kungu. Brilliant, uplifting prints alongside lovely colours combined with the season’s stone colour, which is, for me, the strongest. There is also a programme of shirts that have pre-sold so, so well… lots of woven patterns that work best in the short sleeve models.
What do you feel the state of British design is?
Personally love it. But in the area of I’m a lover not a hater. So I look more globally at design every day and marvel at how it’s used: from the old doors of the Hayward gallery to model of a highly advanced eco house that’s going to be built down the street from my place.
What is the future of British design and fashion?
Design I feel will always be strong; fashion design [in particular] will be strong. The fashion business is a different story – I don’t particularly love the ethics and morals of it, the endless driving towards the pound note looks reckless.
Any stand out pieces you’re particularly fond of from the collection?
The Alfie print swim shorts, rivet sweat in stone, Oscar & Dean colab sunnies & the new trainer is banging.
How important is it in the modern day to cover culture and not just clothing?
The product we design and make and deliver would not be the same if it was not for culture. It’s so heavily influenced by culture & cultures – our process does not work without it.
Any news on the release of the Protest Jacket?
It’s out there! It’s been on demos. It’s been in NY, in LA, Paris. It’s talking to people – and it’s saying it how it is.
How important is the fabrication of Folk’s clothing? Is fabrication an overlooked feature in the modern day?
Hugely, but we can also use simple fabrics that have a story poured into them, like an artist or a show that influences the detailing, the trim, the hidden design.
What pieces from the Folk archive make up your wardrobe? Any prototypes for the future?
Archive – many, many trousers that are not commercial; an old indigo dyed grafter’s jacket – I have two in different states of wear, the fabric ages so beautifully.
Which musical artist or album best sums up Folk?
Levon Helm, drummer and singer in The Band – sometimes I watch footage of him and think, “that’s me, and this fucking excellent band ‘The Band’, that’s us at Folk”. It’s a momentary thought and then, puff, it’s gone .
Check them out in the film the Last Waltz – it’s incredible footage of the great which he is.
What up and coming brands are you keeping your eyes on?
I like A Kind of Guise…and of course Sports Direct is one to watch.
Finally, If you could start an imaginary social media beef with another brand or person, who would it be with?
It’d have to be Steve Bannon or Donald Trump but with a request that both parties had to take a triple dose of truth serum.
A huge thank-you to Cathal for taking time out of his busy schedule to answer our questions. Find all the latest from Folk Clothing in-store and online at Aphrodite, and keep up with all the latest happenings with our blog and social media feeds.
We are delighted to welcome esteemed French fashion house Balmain Paris to our menswear offering here at Aphrodite. Founded by Pierre Balmain in 1946 and with years of experience in the fashion industry under their belt and a reputation synonymous with haute couture, the brand has carved out a reputation in men’s and women’s fashion alike for their sharp silhouettes, military-inspired construction and an evolutionary approach evident in their collections season after season. Following new creative director Olivier Rousteing taking the helm in 2011, bringing with him a new vision and direction to compliment their traditional values, Balmain saw an injection of modern sensibilities evident in their new offering.
Launching at Aphrodite with a range of menswear essentials including graphic sweatshirts, understated t-shirts and a pair of era-spanning biker jeans, the brand brings with them lashings of luxury construction, a distinct youthful design ethos and a plethora of high-quality materials guaranteed to bring an effortlessly cool Parisian edge to your wardrobe.
Available now both in store and online you can take a closer look at the full collection here.
It’s fair to say fashion has taken a swerve that no one could have anticipated over the past few years, with even the highest of high-end focusing solely on that of the streetwear trend. We explore a brand whos organic identity had them placed rightfully in the rankings of this megatrend from the offset, by documenting them in their new stomping ground.
With an assortment of familiar silhouettes and fabrics, The North Face never fail to impress with their ability to give everything a fresh take. In an array of earthy toned fleece, poly and nylon with healthy dashes of camo print and the newly introduced repeat ‘brand mantra’ text, never stop exploring, you can stand out or blend in as you please.