Videos | Aphrodite

 

Videos

Stone Island Autumn/Winter 2019 Video

While here in Britain we’re just starting to gear up for the summer, Stone Island Autumn/Winter 2019 sees the brand looking to the future with their video presentation on their fantastic new collection.

 

Shot in the brand’s usual moody, industrial style, there’s a lot of excellent product packed into the video’s one and a half minutes. While the brand is no stranger to bold, bright shades concocted in their dyeing laboratories, the Stone Island AW19 collection takes this a step further with mix-and-match colour blocking. This is demonstrated perfectly in the second look in the video—a full outfit comprised of a mountaineering-inspired jacket and trousers. With all its elements dyed in different shades from yellow to navy to maroon, the combo boasts a highly layered and structured look that’s at once futuristic and retro, perfect for those who can’t decide which colour to wear on a morning.

Elsewhere we see a series of knits and sweats that are constructed with patchwork-style panelling, with each side of the piece displaying opposite colours and textures; garment-dyed nylon ripstop pieces in bold neon oranges and yellows; and an all-new utility boot silhouette with a striking, sculpted sole unit. And, for you monochrome fans, there’s a brief glimpse of the highly sought-after Ghost Piece collection for this season. It feels like we say this every season, but this Stone Island collection is one of the brand’s strongest to date, and proof—if proof were needed—that Carlo Rivetti’s team are at the top of their game.

There’s plenty more to sink your teeth into in the video itself, so check it out above, and keep your eyes locked on our social media channels for more Stone Island Autumn/Winter 2019 drops as they land.

How to Clean Sneakers: A Video Guide

With summer on the horizon, there’s no better time to break out the pristine white kicks; easy, casual and timeless, the white trainer goes with pretty much all summer wear. But no sneaker stays white forever, and sometimes one wear is all it takes to bring your beloved footwear from sparkling to filthy. Fortunately, cleaning sneakers is incredibly easy if you have the right equipment to hand. Check out our handy video guide on how to clean sneakers below to see what we mean.

Here’s a quick rundown of what you’ll need, and the steps we take to get those adidas Continental 80s back to their original gleaming white:

You’ll need:

  • Sneaker cleaning solution
  • A brush (preferably natural bristle or horsehair)
  • A basin of warm water
  • Microfibre towel
  • Sneaker cleaning wipes
  • Protector spray
  • (Optional) New laces
  • (Optional) Midsole pen to match your trainers’ colour

Step 1: Remove the laces. Whether you’re swapping them out for new ones or giving them a spin in the washing machine (we recommend popping them in a washing net or inside a pillow case), you’ll need to remove the laces to get into all the nooks and crannies.

Step 2: Brush away any loose dirt or debris. This helps prevent scratches and just makes life a bit easier going ahead.

Step 3: Wet the brush in the water basin and apply your sneaker cleaning liquid of choice to the bristles. A little goes a long way, but don’t be afraid to use as much as you like.

Step 4: Scrub all the affected areas of the shoe vigorously (including the sole if you’re a perfectionist)

How to Clean Sneakers

Step 5: Use the towel to dry off excess water and foam, and to give any extra cleaning to areas you may have missed

Step 6 (Optional): If needed, give the midsoles another once-over with a cleaning wipe

Step 7 (Optional): If you’re going the whole hog, use your midsole pen to restore the trainer’s original colour. Shake the pen vigorously, then pump the tip several times onto a paper towel or spare sneaker wipe until the paint starts to flow. Use the chiselled tip to apply an even coat to the required areas. Don’t worry if you make a mistake; a sneaker wipe will clean up any excess while the paint is still wet. Wait for the midsole to dry completely before moving on to the next step.

Step 8: Once the sneakers are completely dry, apply a thin, even coat of your protector spray of choice. Hold the container 15-20cm away from the shoe and spray until all surfaces are coated, making sure not to over-apply. Wait to dry, usually around a minute or two.

Step 9: Relace the trainers, with the originals or brand new laces if needed.

Step 10: Wear with pride!

This should get your beloved trainers back in peak condition in time for the summer, and hopefully keep them that way for longer. We’ve used tried and tested products from Jason Markk, Sneakers ER and Crep Protect, but feel free to mix and match with your own go-to brands.

You can find all the products we used in our video both in-store and online now.

How To Repair Denim, Featuring Nudie Jeans

Over the years we have championed Nudie Jeans at Aphrodite and we actively try to engage with our customers in-store and online to tell them as much as we can about the quality and the story behind the brand. Some of our die-hard denim connoisseurs will wear their jeans continuously for months, letting the denim show the wear and tear of their daily lives over time. A faded outline around a pocket shows where they carry their phone; a hole in the bottom area might indicate a lot of sitting down; a stained area might have a funny story attached to it.  A pair of Nudie jeans can be a timeline of your life.

Of course, not everyone feels comfortable wearing denim with holes in which generally happens through a passage of time with every pair of jeans.  Pre-washed jeans are the worst offenders for sustaining holes and abrasions over a shorter period of time than a dry/raw pair.  This is because the washing/dyeing process weakens the cotton and it breaks down quicker. To combat this, Nudie has produced a series of videos and infographics, In honour of ‘Repair, Reuse, Recycle’ to give your jeans a new lease of life.  Below we have shared one of the videos from Nudie Jeans which shows one of their experts repairing a pair of Nudie.  In their own words “…repairing your favourite pair is a fairly easy task” and watching this video, they make it look quite straightforward to anyone that isn’t afraid of using a needle and thread.

In a time when money is tight around the globe, it might be an option that you turn to rather than purchasing a new pair of jeans. If you love your jeans and can’t bear to part with them, repairing them give you a new appreciation for them to know that you have breathed new life into them when they were looking so fragile and weak.

What You Need:

  • Sewing machine
  • Matching thread (or contrasting if you’re brave)
  • Scissors
  • Textile glue
  • A spare patch of denim

STEP 1: Ready up your thread in the sewing machine, trim the raw area of the torn Jeans for a clean work area. Cut out a patch of denim from your least favourite but similar tonal jeans.

STEP 2: Place a smattering of textile glue around the affected area, as well as a liberal amount on the spare patch. Apply the patch to the tear, adhesive down.

STEP 3: Time to fire up the sewing machine and begin the attachment. Begin to create a layer of extra fabric by sewing up, down, and all around the tear and patch.

STEP 4: Once adequately attached, check over for any loose areas and trim any excess thread / excess denim from the patch.

Nike Shoe Therapy Video

A Little Shoe Therapy Is Needed

Nike has been showing us their down-to-earth humorous side recently with the Nothing Beats A Londoner video that released last month, their latest endeavour is in the form of ‘Shoe Therapy’ sessions where athletes like Draymond Green and the Revolution’air’ Sean Wotherspoon go to talk about their uncontrollable Sneaker addiction.

The video holds a slight truth as it’s something most of us can relate to, as your shoes are like a child to you that you nurture and take care of. More videos are going to follow from Nike, but for the moment you can check out their first episode ‘Its Gotta Be The Shoes’ which features American Track athlete and record holder Shalane Flannagan talks to Lena Thwaite about her totally justified obsession with her 4% Vaporfly. I don’t know about you but we are excited to see what sneakers the following episodes cover.

Y3 Yohji Run Sneakers On Foot

Y3 Yohji Run Video

We put the Y3 Yohji Run through its paces on location in Sunderland in the latest of our videos from our Youtube channel. Returning for another seasonal outing in a number of colourways, we’ve taken the traditional black / white version which is accented with a vibrant orange outsole for a pop of colour with every step.

It’s not hard to see why sneakerheads around the globe have the Yohi Run on their wishlist – Boost sole unit, premium suede panels, eyecatching aesthetic, lightweight – The Yohji has it all.

You can buy this particular model (CG3212) for £219.00 from our site or in-store

We would love to hear your thoughts on the video and in particular if you have a pair of Yohji Run’s or are interested in purchasing a pair. Please leave a comment below or on our Youtube channel
 

Aphrodite Clothing: Store Tour Video

While our online business is more important than ever, our physical store is our pride and joy. This video tour by our very talented photography team shows the location at its very best, showcasing the contemporary facelift it received in 2014, as well as the curated selection of the world’s finest menswear inside. It’s a brief but interesting watch for both our online customers and our instore shoppers, and really helps give a good feel for who we are and what we do.

Check out the video above, and don’t forget to leave a comment to let us know your thoughts.

Crep Protect Cure Kit

Using Crep Protect To Clean Your Sneakers

As anyone who’s into their trainers (or sneakers, if that’s your thing) can tell you, cleaning them can be a bit of a nightmare. Unlike traditional dress or work shoes that tend to have uppers made of a single material in a single colour, trainers are often made from a whole slew of different textiles, leathers and tech materials in a much greater range of colours. While this is a large part of their appeal, the effect is somewhat diminished once they inevitably get dirty. This often results in sneakers getting consigned to their box in a cupboard, out of fear that one false move will destroy their pristine good looks. Thankfully, there are a whole host of options such as Crep Protect to protect and restore your beloved footwear, meaning you can bring them out of the box and onto the streets where they belong.

Introducing Crep Protect

One of the more popular ranges in this new generation of shoe care product is Crep Protect, and with good reason.  It’s affordable, effective, and the range of products is concise enough to keep everything simple while still covering all likely scenarios. That said, tackling a beloved (if manky) pair of sneaks can be a daunting task, especially if you fear damaging the more delicate materials like suede. Fortunately for you, my scruffy-shod friend, Crep Protect has you covered with its Cure cleaning kit. The kit comprises of a good-sized ration of its namesake cleaning solution, a natural bristle scrubbing brush and a microfibre buffing cloth. The only other things you’ll need to get started are a basin of warm water and some time. Then just follow the steps below to give your hardworking footwear the pampering they deserve.

 How To Use Crep Protect

Crep Protect Range | Aphrodite1994

STEP 1: Remove the laces from your shoes, to let you get in and around the tongue area unhindered. If the laces are dirty too, consider replacing them, or otherwise send them through the washing machine inside a pillowcase or sock. Give the shoes a once-over with the brush to get rid of any dirt, dust or other detritus while they’re still dry.

STEP 2: Wet your brush and apply a fifty-pence sized amount of the Cure cleaning solution to the bristles, then get stuck in and give the uppers and soles a good scrubbing. The thoughtful people at Crep specifically chose short hog-hair bristles for their brush, for the perfect balance of being tough on cleaning while soft enough not to damage even the most delicate materials. Additionally, the cleaning solution itself is composed of 98% natural ingredients like jojoba, coconut extracts and good old water; as Crep themselves say, “it’s like a spa day for your shoes”.

STEP 3: Rinse your brush and brush away any excess lather from the uppers, then let your shoes dry. Be patient; while leather uppers can dry in as little as five minutes, suede and more plush materials can take a few hours. Give them a final buff with the microfibre cloth, then simply admire your handiwork, and allow yourself to shed a single, manly tear at the sight of your best kicks restored to their former glory.

OPTIONAL STEP: To prevent anything from spoiling the moment in the near future, consider applying a coating of Crep Protect spray. This will keep your sneakers shielded from practically any everyday hazard you can think of, and is well worth doing to keep that pristine look for longer.

Check out the video below to see a demonstration (in our very own store!) of Crep Protect’s potency.

Watch An Official Demonstration


CP Company Goggle Jacket

CP Company Brand Guide

An Introduction to CP Company

CP Company is an Italian Clothing Company which was born in 1975. Their main idea was for a casual menswear brand to bring the traditional elements back into a man’s wardrobe. All garment which are produced by C.P. Company reflect the company’s philosophy ‘Function and Use’.

CP Company originally focused on military work wear and work outfits but as time went on, focus shifted from this area to the evolution of urban city wear.  Originally named ‘Chester Perry’, the company changed name in the mid 70’s to become C.P Company we know today. Chester Perry came from 2 London brands, Fred Perry and Chester Barry, which was tailoring brand and a sportswear brand, but after legal matters, had to settle on the Initial of each word. This then resulted in the creation of a tailored sportswear brand under the name C.P Company.

CP Company’s main intention is to produce garments which are exclusively individual to the company, with the help of using new technology to find new materials, fabrics and finishes. Fabric is dyed, coated, washed, treated and printed on to find innovative and fresh concepts and designs.

This season C.P Company has come up with some great designs, taking inspiration from the authentic pieces of previous apparels.
There are 4 main collections; Heritage, Sport, Military and Nautical and Colonial.

CP Company Goggle Hood

The Heritage Collection are a combination of authentic utility jackets, garment treated chinos, faded shirts and sweatshirts. These are capsule collection garments with the vintage appearance.

The Sports Collection take detailing from the military styles, mixed with fabrics with maximum flexibility and use. Along with this, bold colours are used to add more dimension and give an extra lift to the garments.

Military collection, is basically a nautical themed assortment of garments mixing military and sportswear to give the definitive yet effective sailor and sport Expression. The famous C.P. Company Goggle jacket is the perfect example of this collection, which has been taken and reinvented with new features including multifunctional pockets inspired by the ‘survival Kits’ supplied to those in the American Air Force.

Last but not least the Colonial collection of garments. This adds to the cultural and ethnic area of the overall spring summer 2012 collection. Using Korean Collars and cultural prints and textures this collection is perfect for the modern day traveller and explorer.

C.P Company Goggle Jacket Video

On our official Youtube channel, we featured on of the CP Company Goggle jackets in a recent video which highlights some of the major features of the jacket. Have a watch of the video and please leave us any comments if you have any questions about it.

View all C.P Company Jackets and Clothing

TheHoxtonTrend Reviews Aphrodite’s A/W wear

After visiting our Sunderland store a few weeks ago, menswear YouTuber TheHoxtonTrend‘s second YouTube video is now available to watch on our YouTube channel. Showcasing key pieces for autumn/winter 16 including knitwear, overshirts and winter jackets.

The popular YouTuber has gained over 14,000 subscribers on his YouTube channel and regularly updates his followers on the latest go to brands, including our latest arrivals from Stone Island, C.P Company, Ten C, Nudie and Fred Perry. All of the pieces featured in the video are available from the Aphrodite website and any additional information you require can be found by contacting our friendly customer services team on 0191 5675898 or [email protected].