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Videos

Stone Island Autumn/Winter 2019 Video

While here in Britain we’re just starting to gear up for the summer, Stone Island Autumn/Winter 2019 sees the brand looking to the future with their video presentation on their fantastic new collection.

 

Shot in the brand’s usual moody, industrial style, there’s a lot of excellent product packed into the video’s one and a half minutes. While the brand is no stranger to bold, bright shades concocted in their dyeing laboratories, the Stone Island AW19 collection takes this a step further with mix-and-match colour blocking. This is demonstrated perfectly in the second look in the video—a full outfit comprised of a mountaineering-inspired jacket and trousers. With all its elements dyed in different shades from yellow to navy to maroon, the combo boasts a highly layered and structured look that’s at once futuristic and retro, perfect for those who can’t decide which colour to wear on a morning.

Elsewhere we see a series of knits and sweats that are constructed with patchwork-style panelling, with each side of the piece displaying opposite colours and textures; garment-dyed nylon ripstop pieces in bold neon oranges and yellows; and an all-new utility boot silhouette with a striking, sculpted sole unit. And, for you monochrome fans, there’s a brief glimpse of the highly sought-after Ghost Piece collection for this season. It feels like we say this every season, but this Stone Island collection is one of the brand’s strongest to date, and proof—if proof were needed—that Carlo Rivetti’s team are at the top of their game.

There’s plenty more to sink your teeth into in the video itself, so check it out above, and keep your eyes locked on our social media channels for more Stone Island Autumn/Winter 2019 drops as they land.

How to Clean Sneakers: A Video Guide

With summer on the horizon, there’s no better time to break out the pristine white kicks; easy, casual and timeless, the white trainer goes with pretty much all summer wear. But no sneaker stays white forever, and sometimes one wear is all it takes to bring your beloved footwear from sparkling to filthy. Fortunately, cleaning sneakers is incredibly easy if you have the right equipment to hand. Check out our handy video guide on how to clean sneakers below to see what we mean.

Here’s a quick rundown of what you’ll need, and the steps we take to get those adidas Continental 80s back to their original gleaming white:

You’ll need:

  • Sneaker cleaning solution
  • A brush (preferably natural bristle or horsehair)
  • A basin of warm water
  • Microfibre towel
  • Sneaker cleaning wipes
  • Protector spray
  • (Optional) New laces
  • (Optional) Midsole pen to match your trainers’ colour

Step 1: Remove the laces. Whether you’re swapping them out for new ones or giving them a spin in the washing machine (we recommend popping them in a washing net or inside a pillow case), you’ll need to remove the laces to get into all the nooks and crannies.

Step 2: Brush away any loose dirt or debris. This helps prevent scratches and just makes life a bit easier going ahead.

Step 3: Wet the brush in the water basin and apply your sneaker cleaning liquid of choice to the bristles. A little goes a long way, but don’t be afraid to use as much as you like.

Step 4: Scrub all the affected areas of the shoe vigorously (including the sole if you’re a perfectionist)

How to Clean Sneakers

Step 5: Use the towel to dry off excess water and foam, and to give any extra cleaning to areas you may have missed

Step 6 (Optional): If needed, give the midsoles another once-over with a cleaning wipe

Step 7 (Optional): If you’re going the whole hog, use your midsole pen to restore the trainer’s original colour. Shake the pen vigorously, then pump the tip several times onto a paper towel or spare sneaker wipe until the paint starts to flow. Use the chiselled tip to apply an even coat to the required areas. Don’t worry if you make a mistake; a sneaker wipe will clean up any excess while the paint is still wet. Wait for the midsole to dry completely before moving on to the next step.

Step 8: Once the sneakers are completely dry, apply a thin, even coat of your protector spray of choice. Hold the container 15-20cm away from the shoe and spray until all surfaces are coated, making sure not to over-apply. Wait to dry, usually around a minute or two.

Step 9: Relace the trainers, with the originals or brand new laces if needed.

Step 10: Wear with pride!

This should get your beloved trainers back in peak condition in time for the summer, and hopefully keep them that way for longer. We’ve used tried and tested products from Jason Markk, Sneakers ER and Crep Protect, but feel free to mix and match with your own go-to brands.

You can find a selection of cleaning products below or shop our full selection both in-store and online now.

Crep ProtectCrep Protect Crep Protect Crep Protect

Jason Markk Jason Markk Jason Markk Jason Markk

Sneakers ER Sneakers ER Sneakers ER Sneakers ER

How To Repair Denim, Featuring Nudie Jeans

Over the years we have championed Nudie Jeans at Aphrodite and we actively try to engage with our customers in-store and online to tell them as much as we can about the quality and the story behind the brand. Some of our die-hard denim connoisseurs will wear their jeans continuously for months, letting the denim show the wear and tear of their daily lives over time. A faded outline around a pocket shows where they carry their phone; a hole in the bottom area might indicate a lot of sitting down; a stained area might have a funny story attached to it.  A pair of Nudie jeans can be a timeline of your life.

Of course, not everyone feels comfortable wearing denim with holes in which generally happens through a passage of time with every pair of jeans.  Pre-washed jeans are the worst offenders for sustaining holes and abrasions over a shorter period of time than a dry/raw pair.  This is because the washing/dyeing process weakens the cotton and it breaks down quicker. To combat this, Nudie has produced a series of videos and infographics, In honour of ‘Repair, Reuse, Recycle’ to give your jeans a new lease of life.  Below we have shared one of the videos from Nudie Jeans which shows one of their experts repairing a pair of Nudie.  In their own words “…repairing your favourite pair is a fairly easy task” and watching this video, they make it look quite straightforward to anyone that isn’t afraid of using a needle and thread.

In a time when money is tight around the globe, it might be an option that you turn to rather than purchasing a new pair of jeans. If you love your jeans and can’t bear to part with them, repairing them give you a new appreciation for them to know that you have breathed new life into them when they were looking so fragile and weak.

What You Need:

  • Sewing machine
  • Matching thread (or contrasting if you’re brave)
  • Scissors
  • Textile glue
  • A spare patch of denim

STEP 1: Ready up your thread in the sewing machine, trim the raw area of the torn Jeans for a clean work area. Cut out a patch of denim from your least favourite but similar tonal jeans.

STEP 2: Place a smattering of textile glue around the affected area, as well as a liberal amount on the spare patch. Apply the patch to the tear, adhesive down.

STEP 3: Time to fire up the sewing machine and begin the attachment. Begin to create a layer of extra fabric by sewing up, down, and all around the tear and patch.

STEP 4: Once adequately attached, check over for any loose areas and trim any excess thread / excess denim from the patch.

Nike Shoe Therapy Video

A Little Shoe Therapy Is Needed

Nike has been showing us their down-to-earth humorous side recently with the Nothing Beats A Londoner video that released last month, their latest endeavour is in the form of ‘Shoe Therapy’ sessions where athletes like Draymond Green and the Revolution’air’ Sean Wotherspoon go to talk about their uncontrollable Sneaker addiction.

The video holds a slight truth as it’s something most of us can relate to, as your shoes are like a child to you that you nurture and take care of. More videos are going to follow from Nike, but for the moment you can check out their first episode ‘Its Gotta Be The Shoes’ which features American Track athlete and record holder Shalane Flannagan talks to Lena Thwaite about her totally justified obsession with her 4% Vaporfly. I don’t know about you but we are excited to see what sneakers the following episodes cover.

Y3 Yohji Run Sneakers On Foot

Y3 Yohji Run Video

We put the Y3 Yohji Run through its paces on location in Sunderland in the latest of our videos from our Youtube channel. Returning for another seasonal outing in a number of colourways, we’ve taken the traditional black / white version which is accented with a vibrant orange outsole for a pop of colour with every step.

It’s not hard to see why sneakerheads around the globe have the Yohi Run on their wishlist – Boost sole unit, premium suede panels, eyecatching aesthetic, lightweight – The Yohji has it all.

You can buy this particular model (CG3212) for £219.00 from our site or in-store

We would love to hear your thoughts on the video and in particular if you have a pair of Yohji Run’s or are interested in purchasing a pair. Please leave a comment below or on our Youtube channel
 

Aphrodite Clothing: Store Tour Video

While our online business is more important than ever, our physical store is our pride and joy. This video tour by our very talented photography team shows the location at its very best, showcasing the contemporary facelift it received in 2014, as well as the curated selection of the world’s finest menswear inside. It’s a brief but interesting watch for both our online customers and our instore shoppers, and really helps give a good feel for who we are and what we do.

Check out the video above, and don’t forget to leave a comment to let us know your thoughts.

Crep Protect Cure Kit

Using Crep Protect To Clean Your Sneakers

As anyone who’s into their trainers (or sneakers, if that’s your thing) can tell you, cleaning them can be a bit of a nightmare. Unlike traditional dress or work shoes that tend to have uppers made of a single material in a single colour, trainers are often made from a whole slew of different textiles, leathers and tech materials in a much greater range of colours. While this is a large part of their appeal, the effect is somewhat diminished once they inevitably get dirty. This often results in sneakers getting consigned to their box in a cupboard, out of fear that one false move will destroy their pristine good looks. Thankfully, there are a whole host of options such as Crep Protect to protect and restore your beloved footwear, meaning you can bring them out of the box and onto the streets where they belong.

Introducing Crep Protect

One of the more popular ranges in this new generation of shoe care product is Crep Protect, and with good reason.  It’s affordable, effective, and the range of products is concise enough to keep everything simple while still covering all likely scenarios. That said, tackling a beloved (if manky) pair of sneaks can be a daunting task, especially if you fear damaging the more delicate materials like suede. Fortunately for you, my scruffy-shod friend, Crep Protect has you covered with its Cure cleaning kit. The kit comprises of a good-sized ration of its namesake cleaning solution, a natural bristle scrubbing brush and a microfibre buffing cloth. The only other things you’ll need to get started are a basin of warm water and some time. Then just follow the steps below to give your hardworking footwear the pampering they deserve.

 How To Use Crep Protect

Crep Protect Range | Aphrodite1994

STEP 1: Remove the laces from your shoes, to let you get in and around the tongue area unhindered. If the laces are dirty too, consider replacing them, or otherwise send them through the washing machine inside a pillowcase or sock. Give the shoes a once-over with the brush to get rid of any dirt, dust or other detritus while they’re still dry.

STEP 2: Wet your brush and apply a fifty-pence sized amount of the Cure cleaning solution to the bristles, then get stuck in and give the uppers and soles a good scrubbing. The thoughtful people at Crep specifically chose short hog-hair bristles for their brush, for the perfect balance of being tough on cleaning while soft enough not to damage even the most delicate materials. Additionally, the cleaning solution itself is composed of 98% natural ingredients like jojoba, coconut extracts and good old water; as Crep themselves say, “it’s like a spa day for your shoes”.

STEP 3: Rinse your brush and brush away any excess lather from the uppers, then let your shoes dry. Be patient; while leather uppers can dry in as little as five minutes, suede and more plush materials can take a few hours. Give them a final buff with the microfibre cloth, then simply admire your handiwork, and allow yourself to shed a single, manly tear at the sight of your best kicks restored to their former glory.

OPTIONAL STEP: To prevent anything from spoiling the moment in the near future, consider applying a coating of Crep Protect spray. This will keep your sneakers shielded from practically any everyday hazard you can think of, and is well worth doing to keep that pristine look for longer.

Check out the video below to see a demonstration (in our very own store!) of Crep Protect’s potency.

Watch An Official Demonstration


CP Company Brand Guide

CP Company Brand Guide

Defined by their staunch philosophy of ‘function and use’ CP Company have carved a reputation for their immeasurable dedication to pushing the clothing boundaries. Boasting an array of complex treatments and finishes across a selection of fabrics exclusively created in their brand laboratory, the Italian born label presents a unique hybrid style of vintage military influence, cutting edge experimentation and signature sportswear sensibilities.

CP Company Goggle Overshirt

When Was CP Company Founded?

CP Company history goes back over 40 years when it was originally founded in 1971 as Chester Perry. Since its very beginnings the brand has been laser focused on reinventing the wheel when it comes to the aspects of a typical mans wardrobe. Born on the principals of functionality and experimentation, the Italian brand quickly began making a name for themselves when it came to innovation, construction and sheer technical prowess.

Where Does CP Company’s Name Come From?

Drawing their first title, Chester Perry, from the Frank Dickens comic Birstow, the brand would later go on to change their name to CP Company in 1978 following legal disputes, in a shift which would mark the beginning of a more mature and resolute era for the iconic label.

 

CP Company T-Shirts

Who Founded CP Company?

CP Company was created by legendary designer Massimo Osti following his time spent working as a graphic designer in Bologna. Widely regarded as “the Godfather of urban sportswear” Osti not only also founded Stone Island, but was hailed for his commitment to pushing the boundaries when it came to the garments which he produced.

Often found researching unexplored areas of design and drawing from a vast array of influential material Osti forged CP Company’s foundational principals from the ground up, creating many of the garment dyeing techniques, bespoke fabrics and cornerstone features still found in collections to this day.

Why Do CP Company Jackets Have Goggles?

Undeniably a powerful piece of the brands historical lineage the CP Company Goggle Jacket now serves as one of the most instantly recognisable monikers across all of modern fashion.

Beginning after Osti’s time spent researching protective hoods used in the Japanese Civil Defence, the designer became determined to find a solution that would allow him to sew lenses directly into the fabric of a singular jacket. Following some initial issues, which were resolved after discussions with sportswear lens experts Baruffaldi, the brand released a small run of first of its kind prototype which featured the goggles placed onto an extended collar, a style which would go on to be know as the Explorer Jacket.

Digging deeper into garments of a similar nature, Massimo began exploring military equipment, anti-gas clothing and Swiss field jackets, using them as source material to create one of CP Company’s most iconic goggle jackets in 1988, the Mile Migilia. Named after the prestigious road race in which many of the drivers wore the now quintessential piece, the Mille Miglia featured goggles now placed directly into the hood, a lens watch viewer to the sleeve and a robust selection of pockets.

 

CP Company Goggle Jacket

CP Company And Garment Dyeing

The process in which a product is first constructed from non-coloured raw fabrics before being dyed as a whole rather than put together from pre-dyed materials, garment dyeing is an age old technique that has been pioneered by CP Company for years.

Hailed as one of the finest treatments available thanks to its unique finish, worn in appeal and sheer depth / variety of colour, the brand quickly formed close ties with this method of production, using it in conjunction with a host of other techniques and combining it with their intricate fabric blends to push it to the very limits of its capabilities.

Having been the first in the world to garment dye a material consisting of two or more different fibres, CP Company have since went on to achieve a variety of colourful milestones including garment dyeing Goretex, synthetic fabrics and develop a number of unique treatments including re-colour, eclipse and tinto terra. As of 2018 the brand even offer their customers the opportunity to choose any colour they wish from the pantone library for their desired piece when ordering.

CP Company Fabrics

From Chrome to 50 Fili, CP Company have a vast list of mind bending textile combinations at their disposal. Continually tweaking bespoke blends and squeezing every last drop of functionality out of each individual fabric, the label pride themselves with their bordering on scientific relationship with their clothing. Take a look at just a small selection below.

CP Company Chrome Overshirt

  • Chrome – Often seen as the go to material for many of the brand’s overshirts, Chrome is defined by its unique almost metal like sheen and intrinsic compatibility with garment dyeing. Made from a multi lament nylon that is derived from military canvas it boasts water resistant and quick drying properties for versatile applications.
  • 50 Fili – Arguably the most quintessential of all CP Company’s materials, 50 Filli has formed the backbone of the brand’s collections since the very beginning. Comprising of a mixture of 50% cotton and 50% nylon, the fabric boasts the soft versatility of cotton whilst retaining the functional elements found in nylon. Displaying an iridescent shine when garment dyed thanks to the different ways in which each fibre reacts to the procedure, 50 Filli embodies CP Company’s fundamental principals in one versatile package.
  • CP Shell – Adding their technical touch to the classic soft shell CP Shell is engineered from a weather resistant skin bonded to a breathable mesh. The result is a comfortable, stretchy and practical fabric that lends itself perfectly to hoodies, sweats and lightweight jackets.
  • M.T.t.n – Standing for Multi Tension Tribolate Nylon takes influence from staple sportswear pieces from the ’80s. Using two different nylons with a twisted cord construction the material boasts a fractured finish across each piece.
  • P.Ri.S.M – The latest material to come from CP Company P.Ri.S.M utilises a prismatic rip stop membrane that, once combined with their dyeing techniques, creates
  • Pro-Tek – In an attempt to combine the lightweight properties of a sweatshirt with the defence of an outer layer, CP Company developed Pro-Tek. Packable, wind proof and quick-drying it comes with a WR coating for even more protective qualities.

 

CP Company Pro Tek Jacket

Celebrities Wearing CP Company

From football terraces to the rap and grime scene, CP Company’s ability to stay relevant is a true testament to the quality and timeless nature of their products. Able to seamlessly adapt with the times, the brand’s every present nature has seen them spotted outfitting some of the most notable names in celebrity culture.

 

Stormzy CP Company Slow Thai CP Company Sergio Pizzorno CP Company

With some of the earliest CP ambassadors spanning the likes of Mickey Rourke and Madonna, the brand has also been seen on some of Britpops most prolific members including Liam Gallagher, Noel Gallagher and arch nemesis Damon Albarn donning a selection of CP Company jackets. In 2018 self proclaimed CP fan and Kasabian guitarist Sergio Pizzorno collaborated with the brand on ‘The Minds Eye’ collection creating a t-shirt, sweatshirt and colourful three eyed ponchos, further solidifying their position in rock music culture.

Rejjie Snow CP Company Noel Gallagher CP Company Loyle Carner CP Company

More recently the brand have re-positioned themselves to align more with new generational talent teaming up with the contemporary new wave artists to that reflect the boundary pushing nature of their newest fabric inventions. With rappers like Rejjie Snow and Slow Thai seen as prominent fixtures of the brand’s editorial campaigns, you can also find Stormzy, Loyle Carner and even Blondey Mccoy sporting an array of CP Company clothing.

Liam Gallagher CP Company Gorillaz CP Company Blondie Mccoy CP Company

 

 

TheHoxtonTrend Reviews Aphrodite’s A/W wear

After visiting our Sunderland store a few weeks ago, menswear YouTuber TheHoxtonTrend‘s second YouTube video is now available to watch on our YouTube channel. Showcasing key pieces for autumn/winter 16 including knitwear, overshirts and winter jackets.

The popular YouTuber has gained over 14,000 subscribers on his YouTube channel and regularly updates his followers on the latest go to brands, including our latest arrivals from Stone Island, C.P Company, Ten C, Nudie and Fred Perry. All of the pieces featured in the video are available from the Aphrodite website and any additional information you require can be found by contacting our friendly customer services team on 0191 5675898 or [email protected].