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Outdoor Experts Arrive – Introducing Snow Peak

A welcome addition to Aphrodites growing lifestyle offerings.


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Snow Peak joins our carefully curated selection of designers, bringing with them unrivalled expertise of the outdoors. Founded in Japan way back in 1958, Snow Peak creates products that take inspiration from its founder, Yukio Yamai’s experiences of climbing the famous mountain, Tanigawa.


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The brand offers aggressive experimentalism, breaking boundaries and pushing the limits of what camping gear and outdoor accessories truly are. With the use of premium, technically advanced materials such as titanium and a dedicated focus on quality craftsmanship, Snow Peak has cemented itself as one of the go-to brands for anything outdoors.


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We have a stunning range of outdoor accessories available as part of our initial release, with many more pieces, including Snow Peak clothing, arriving soon.


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By-Parra-Clothing

Fresh Brand Alert – Introducing By Parra

Now we’ll make this quick and get straight to the point, By Parra has just landed at Aphrodite. 

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Donning Piet ‘Parra’ Janssen’s artistic visuals and post-pop artwork, Dutch brand By Parra has solidified itself as a the successful, playful and creative brand that we all know and love. A combination of quality crafted garments, often made in Portugal, and the distinctive use of saturated colours defines the brand, finding much success in skatewear and streetwear subcultures.

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The first By Parra drop at Aphrodite sees an ‘Emotional Neglect’ tee arrive in White and Faded Coral, an Ash Grey sweatshirt drop with a multi-coloured multi-textured logo, a classic striped tee and Parra’s ‘Secret garden’ hoodie in both Pale Yellow and Navy Blue.

Head over Aphrodite’s new arrivals, or our brand spanking new ‘By Parra‘ designer category to secure yourself a piece, and keep be sure to keep your eyes peeled for even more drops arriving later this season!

Veja Trainers

VEJA Footwear Brand Guide

Founded in 2004 by  Sébastien Kopp and François-Ghislain Morillion, French brand VEJA offer a unique and sutainability-concious approach to footwear. 


The Creation of Veja

Who made VEJA and why?

Veja started when Sébastien Kopp and François-Ghislain Morillion wanted to reinvent a product, they decided that the most symbolic object of their generation was the simple trainer and so they set out to deconstruct it and recreate it in a completely different way, the right way.

Veja Campo and Esplar Trainers

Both Sébastien and François were amazed by the way that other brands produced their own trainers, pushing 70% of their financial backing to marketing and outreach, and only 30% to the raw materials and trade routes used. In their eyes this was wrong;  As their company started 100% of their funding went towards the quality materials, and the people who farmed them. This was their idea of economic justice.

The founders identified Brazil as a country that produced all of the raw materials that they would need to create its trainers, and laws that protects their workers. They personally set off, exploring the production methods, and finding the best materials that offer both physical and economic sustainability. To Veja there are five steps, five locations that allow the company to thrive.

  • Brazilian Serengeti – This is where they found their Amazonian Rubber, the organically sourced material makes up the sole of over 40% of Veja’s trainers.
  • Nordeste – Here they found farmers who produced cotton in a agro-ecological way, without pesticides and without fertilizers. To secure a partnership with the farmers, and to keep aligned with their fair trade views, Sébastien and François paid double the market value of the cotton that was made.
  • Sao Paulo – Veja wanted to create a more sustainable alternative their cotton that they could use in their trainers if it was needed. This led to the creation of ‘B Mesh’. B Mesh is a thin fibre, produced by crushing up plastic bottles and spinning them out into a weavable thread. This can make a breathable and durable trainer with no negative ecological impact.
  • Porto Alegre Sneaker Factory – Here Veja relies on local workers to craft their trainers, they selected the district due to its strong social rights where workers work reasonable hours and get paid more than a living wage.
  • Bonneuil-Sur Marne – In the founders’ home country Veja needed a logistical hub. They partnered with a  social reintegration organisation that employs vulnerable people to organise the distribution of their products all over the globe.

These five places are at the heart of everything that Veja do, offering sustainability, equality, fair working conditions, ecological production and more. The brands ethos is sustainability, Veja which literally translates to ‘look’ in Portuguese, encourages its consumers to look behind their products, how they were made, what with, and how those who made them are treated. This is the brands effort to reinforce the economic justice they so strongly believe in.

 


 Veja Esplar Trainers in Shoebox

 


 Veja Styles

What is the best Veja Trainer?

Because of their story and effortless style, all of Veja’s trainers are absolutely quality. With that being said, if we had to pick we could narrow it own to about three silhouettes. The veja campo, Veja rio branco and Veja Esplar.


Veja Campo

An essential trainer destined for your footwear collection. The Campo model offers a flawlessly elegant silhouette.

Veja campo trainers

A ‘Chrome Free’ leather upper houses Veja’s playful ‘V’ logo. Accents to the heel and gold foil ‘Veja’ branding adds character to the shoe. While a cushioned lining provides pure comfort, a luxury often overlooked when it comes to leather trainers. An amazonian rubber sole houses the premium upper and provides a well suited, subtle contrast in the trainer’s colour scheme.

‘Chrome Free’ leather constructs the shoe’s upper: with its provenance in Brazilian cattle farms, the smooth and light material is produced using a unique and innovative tanning process. The removal of chrome, heavy metals and dangerous acids in its creation leads to reduced waste, chemicals and energy usage. Water is saved during the process too with a 40% reduction in the amounts used.

Rubber and rice waste make up the ‘V’ Veja branding and organic cotton fabricates the trainer’s laces, while the insole provides comfort through a combination of materials such as amazonian rubber, recycled E.V.A, organic cotton and sugar cane. Recycled polyester adds soft padding to the insole and the outsole is made up of a blend of Amazonian rubber, recycled rubber and rice waste.

Made in Brazil, Veja keeps sustainability at the forefront of their mind when producing quality footwear. This Veja Campo Chrome Free Leather trainer offers a basic style made with luxurious, recycled and sustainable materials that can elevate any outfit and fit easily into a capsule wardrobe.


Veja Rio Branco

Retro inspired, the Veja Rio Branco follows the archival traits of some of the best running trainers of the 80s and reproduces them in a clean, sustainable silhouette.

Veja Rio Branco Trainers

The trainers upper is crafted using the brands ‘Alveomesh’, a fine fabric made from recycled polyester that is lightweight and offers breathability to its wearer. Suede overlays help to break up the visuals. crafted from ethically treated bovine leather, the suede undergoes a natural coating process in which it is treated with natural oils to enhance its light water resistant qualities. A branded heel tab offers a further contrast while Veja’s joyful ‘V’ logo is emblazoned on the trainers side panelling.

To the bottom of the shoe, a combination of sugar cane, rice waste and Amazonian rubber construct the sole. With a spongy midsole, everyday impacts are absorbed guaranteeing everyday comfort, while the rubber outsole provides traction on the most slippy of surfaces.

An ideal trainer to rock all year round, the Rio Branco offers comfort, style and versatility.


Veja Esplar

Contemporary minimalism at its finest. The Veja Esplar displays many similarities to the brand’s Campo model, all while offering a slimmer silhouette with a more sleek body.

Veja Esplar Trainer

The bovine leather upper is imported from Uruguayan farms, a country notorious for quality leather production and it rich culture of animal husbandry. The leather is then tanned in Brazil where it is attached to the sole in the Porto Algere Trainer factory. A suede heel tab is crafted from the underside of bovine leather, it’s brushed to increase flexibility and softness before being treated with a PFC free oil to add a water resistant coating.
The Esplar sole is made using a combination of  ethically sourced Amazonian rubber , rice waste and recycled rubber. Offering not only comfort but knowledge that your product was made in an environmentally friendly way. Veja branding is present to both the tongue and heel while the brands ‘V’ logo appears on the trainers side panelling.

A perfect pair of trainers offering an amazing amount of versatility, dress them up with chinos or opt for your favourite denim to create a more casual look.


How to Style Veja Trainers?

Whether you need a bit of styling inspiration, or you just want to have a closer look at the brands offering, our in-house team have put together a short video showing the pure versatility and style that Veja offers. Check it out below.

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Just Landed – A-Cold-Wall* Pre-AW22

“Rooted in the formalism of the male wardrobe, A-COLD-WALL* translates mature signatures into future-ready garments through the use of material innovation.”


 

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A-Cold-Wall* is one of the most recent brands to have joined the finely curated roster of brands here at Aphrodite, Designed by British designer Samuel Ross, the label taps into Ross’s experiences within the fashion industry. The designer has taken his inspiration from work with Kanye West and Virgil Abloh, and combined it with his experiences of growing up in Brixton to create an unprecedented style and bring a new aesthetic to menswear.


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As a brand with a largely refind viewpoint, A-Cold-Wall* encourage sustainability through its futuristic techwear by opting for a “rational, system-based design that codifies the process of dressing for ease of use”. This reduces overproduction by discouraging overconsumption, offering premium clothing that should last a lifetime.  The same approach was applied directly to the Pre-AW22 collection, (seen below) as Ross explores the world of menswear through his own unique, yet talented lens.


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JW Anderson Joins The Aphrodite Roster

JW Anderson will be gracing the shelves here at Aphrodite for AW22, adding to our carefully curated offering of high fashion and premium menswear. 


When JW Anderson debuted his eponymous brand in 2008, he garnered immediate interest due to his experimental nature and androgynous approach to fashion. Ignoring the unwritten rules and boundaries within the industry, he set off to challenge what menswear truly meant, interpreting  masculinity and femininity through a new lens and thus producing a range of thought-provoking silhouettes and striking designs that have achieved both critical and commercial success.

 

 

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JW Anderson is a fashion designer celebrated for his unisex approach to clothing and accessories. He begun his journey as a designer back in his home country of Northern Ireland before travelling to London, England to attend the London College of Fashion; there his creativity and genderless approach to fashion flourished. He worked in Prada as a window dresser while at college before leaving to launch his own label in 2008. His designer label has now garnered international recognition, earning various accolades for British designer of the year and best young designer over the past few years.

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The brands AW22 collection sees the introduction of staple tees, gothic logos, colourblock sweats, and playful patterns. Check out some of the offerings below or head over to our JW Anderson category to cop yourself a piece.

 

 

 

 

Stussy Summer 2022 Collection

Stussy Summer 2022 Collection

A brand descendent from the surf/skate scene, we decided to show off our new range of Stussy Summer 2022 pieces back in their natural habitat; the local park. No stranger to the street court, the brand looks effortlessly at home in this shoot, so what better way to exhibit some styling options, with all items being available in-store or online at Aphrodite1994.

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Let’s start with the essentials: everyone needs a graphic tee in their rotation, and the Stussy Modern Age t-shirt makes for the perfect addition to your streetwear wardrobe. In both black and white colourways, this monochromatic piece offers a simplistic take upon first glance, with a modest Stussy logo graffitied on the upper left chest. However, upon further inspection, you will find cool 90s inspired typography throughout Stussy’s Summer 2022that spans the back of the tee, comprising the brand’s logo, and a list of cities where the label has achieved its most influential reach.

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Why not pair with a pair of the 8-ball mesh shorts for a truly streetwear styling option, with the logo; or the ‘ball of destiny’, representing 40 years of the brand due to its connotations with never giving up, being the last man standing, and is synonymous with the American identity. Paired with a set of Veja V10 Bs or Stepney Workers Club Varden Canvas Hightops for an upmarket skate aesthetic.

CDG SHIRT x Asics Gel-Lyte V Series

CDG SHIRT x Asic collab sees two Japanese fashion heavyweights have once again joined forces to elevate streetwear fashion. A combination of creative and distinctive Comme Des Garcons designs fused with Asics sneaker technology helps to make a stylish and comfortable shoe; a winning combination for a modern-day sneaker. Using the Gel-Lyte V Series as a blank canvas, the pair have played with monochromatic colourways and funky leopard prints to produce a collection consisting of four wavy kicks.

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The collab sees the release of four different colourways, a more traditional white and black add a dependable vibe to the collection. While leopard print patterning to the remaining two styles certainly helps the trainer stand out with a playful touch to complete the CDG SHIRT x Asic collab.

These striking sneakers are designed with an eye-catching silhouette, showing a leopard design throughout, even extending onto the midsole for that extra detail. The two other silhouettes with a more toned back colourway making for a more versatile style for everyday wear. No matter which style you opt for, the kicks will offer pure style and undeniable comfort on the go.

Comme des Garçons SHIRT & ASICS Trainers

CDG SHIRT x Asic collab sneakers are Crafted from nylon mesh and leather uppers, the faultless combination for a shoe made for everyday casual and athleisure wear. Finished with Comme des Garcons SHIRT printed to the midsoles and subtle Asics branding to the tongue, which supports the striking white laces. Check out all 4 sneakers in the collab over at Aphrodite Clothing.

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Canada Goose Lodge Jacket – Packable, Warm, Stylish.

The perfect Jacket for those unexpected blasts of cold

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Canada Goose are world renowned for their technical jackets filled with premium down materials. Their recent masterpiece, dubbed the “Lodge Jacket” offers a lightweight, packable garment that is guaranteed to keep you warm at all times.

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The piece is crafted from a naturally water resistant nylon, offering protection from the rain whilst also being woven into a ripstop pattern for increased durability. Its insides are filled with 750 fill power duck down, one of the most premium downs on the market due to its incredible ability to retain large amounts of heat to keep you warm. And to ensure no unnecessary heat is lost, the jacket offers an adjustable hemline and neckline, as well as an elasticated cuff. Interior and exterior pockets keep your prized possessions secure on the go.

 

Decided it’s getting a little too warm? Well the Lodge Jacket packs inside itself to form a small rectangular pouch, ideal for storing in your bag or perhaps utilising as a tent pillow on a long expedition. The piece is finished off with Canada Goose Branding to both the zip and sleeve. A premium, ultra-contemporary jacket that keeps you warm and packs away, what more could you possibly want?

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Stepney Workers Club: S-Strike

Few designers produce footwear that possesses timeless style quite like Stepney Workers Club. Their collection of effortlessly stylish and versatile trainers is ever expanding, with classics such as their Dellow and Varden silhouettes gaining masses of popularity within British subcultures.

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To add to their vast range of trainers, SWC has recently introduced a new model. Dubbed “S-Strike” the new addition takes archival traits from past Stepney models, and adds a bold S shaped stripe across the side of the shoe. Made with the same quality canvas materials, and still rocking the essentially classic look, the S-Strike has been extremely well received by fans of SWC and is quickly solidifying itself as one of the brands bestsellers.

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The shoe itself offers versatility like never before, with the simple aesthetic of the trainer and the comfort it offers making it an absolute everyday go-to in any footwear rotation. Throw on a pair of chinos, jeans or even sweats with the kicks for a simple look that will make a bold statement. Shop the S-Strike alongside other Stepney Workers Club products, online and in-store at Aphrodite Clothing.