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Carhartt Work In Progress

Carhartt WIP : Authentic Workwear Reimagined

Conquering the globe one design at a time…

When Carhartt first burst onto the scene in Detroit in the late 1800s its roots were firmly footed in workwear. The label, which is the brainchild of Hamilton Carhartt, carried great clout in the United States thanks to its rapport with industrial firms who were stationed up and down the country. You see, Carhartt had struck gold early on in the business’s inception – he found himself, and his namesake company, responsible for designing and manufacturing high-quality garments for labourers and railroad workers in their thousands.

Once those monumental contracts were secured next the brand began to branch out and its mainstream clothing quickly garnered the attention of creatives from further afield, including Edwin founder and German denim specialist Edwin Faeh. After striking a lucrative deal with the Carhartt family, which meant he could develop, design and export products of his own, using the brand’s distinctive DNA, Faeh trademarked the European offshoot and crowned it Carhartt WIP, or Carhartt Work In Progress.

Carhartt WIP at Aphrodite

From 1989 onwards, Carhartt WIP has outfitted every subculture under the sun, yielding a particularly large grasp on the BMX and skating scenes. Celebrated stars including Justin Bieber, Hailey Bieber, Kanye West, Ryan Gosling and David Beckham, to name just a few, have all pledged their allegiance to WIP’s apparel; further amplifying its allure and ubiquitous nature in pop culture.

Even we ourselves have witnessed the demand for Carhartt WIP pieces first hand, with requests to stock it coming in thick and fast from both our local customer base and our digital clientele. So here it is, it’s your lucky day. We’re proud stockists of the streetwear icon – that must sound like music to the ears surely? It certainly makes us feel proud. To get you acquainted with what’s up for grabs, we’ve taken the liberty of running you through a synopsis below, thank us later...

First up we have the mighty timeless overshirt, a style that’s aged gracefully right alongside Carhartt, right from its heavy-duty origin to its now evergreen status. Up for the steal in tawny and black colourways, the Carhartt Reno Shirt Jacket is a worthy investment. It’s unlined and garment-dyed which means the silhouette is slightly more lightweight but also richer in colour than your standard shirt. Weighed down with a buttoned chest pocket, the trusty piece comes rounded off with the brand’s iconic patch front and centre.

Carhartt WIP Overshirt

Of course, we couldn’t go on without mentioning the label’s t-shirt selection too. Laden with tongue-in-cheek graphics, you’ll be able to spot these organic cotton winners from a mile off. They do a great job at demonstrating the label’s playful sensibility. And we personally love the brand’s ability to not take itself too seriously while positioned in an industry that sometimes insists on being a little too austere.

Carhartt WIP Software T-Shirt

Carhartt Cargo Pants

Elsewhere in the collection, you’ll uncover classic cargo pants and branded baseball caps – just the pieces you need to complete your ensemble. Check out the latest Carhartt WIP collection today at Aphrodite in-store & online.

Fred Perry About The Brand

Fred Perry SS21 : Heritage Honing

Fred Perry SS21 Collection

Fred Perry has been a patriot for the British fashion scene since its founder first debuted the polo shirt at Wimbledon in the 1950s. Since then, the eponymous label has gone from strength to strength, acquiring a reputation that’s hard to rival – with Brits, and the globe alike, becoming enamored with the brand’s timeless qualities.

Having established an iconic identity throughout the years, each new collection feels somewhat familiar on the surface, but that doesn’t mean Fred Perry has become complacent with its designs. In fact, it’s the opposite. The label continuously pushes the boundaries; working with stars on high-profile collaborations, diving head-first into the archives, experimenting with unique colourways, and employing sustainable fabrics. These are just a handful of ways in which Fred Perry keeps things fresh.

Here at Aphrodite, we’re always keen to explore a brand’s agenda for the season and Fred Perry seemed a great place to start for summer 2021. With a plethora of colours, silhouettes and items up for grabs, get ready to dig straight in…

Polo Shirts:

A staple ever since it arrived on the court, the Fred Perry polo shirt is an icon. Originally invented to tackle the grueling nature of the game, offering breathability amidst the balmy summer sun, the design has evolved over time to balance both form and function. Today, the polo shirt adapts to daily life, seeing you through formal occasions, weekends stationed at the pub, or a relaxing game of golf.

Covering every colour in the rainbow, the latest Fred Perry polo shirt collection is vast. Ranging from short sleeve to long sleeve, zipped to buttoned, and even knitted, no matter what the event, there are styles to suit anything.

Check out these textured pique and henley polo shirts below…

Fred Perry Polo Shirts


A t-shirt is an integral element of any man’s wardrobe. A go-to for casual pursuits, whether that means heading to the shops or coasting along the beach, these light and airy tops see it all. Short on the sleeves and carrying the brand’s iconic Laurel Wreath logo with pride at the chest, take your pick from blues, greens, pinks, you name it, these iterations are here to provide status and style all at once.

Browse designs like these tipped and logo embroidered designs below…

Fred Perry Tees

More Fred Perry SS21 items worthy of a mention:

We couldn’t round things up without talking about the iconic Fred Perry barrel bag, back with a bang for SS21 in shades of navy and black. Not forgetting to mention the staple twin tipped tee, arriving in monochromatic tones of white and black, plus a variety of versatile shorts in sophisticated designs.

Fred Perry Barrel Bag

Shop Fred Perry SS21 at Aphrodite.

CP Company 50th Anniversary

C.P. Company 50th Anniversary Collections

CP Company Cinquanta 

Many moons ago an adept, Bologna-born graphic designer named Massimo Osti established Chester Perry, a clothing brand with an emphatic passion for garment dyeing and fabric innovation. Fast forward 50 years later and the label is a worldwide sensation now identifying under the alias C.P. Company. However, way back in 1971 – when Osti first launched the company – neither he nor his peers could have predicted its seismic impact on the fashion industry. From casual clothing in Britain to Milan’s paninaro phenomenon, the brand has sealed the fate of global culture for decades since its inception. In celebration of C.P. Company’s 50th anniversary and its heralded legacy, we’re giving you a full rundown of what the Italian pioneer has planned for such a milestone… Dig out your diaries; these are commemorative releases you just cannot miss.

Focusing on the same fundamental components that projected Massimo Osti’s original venture to stardom, the C.P. Company 50th anniversary series boasts a total of ten chapters which will all unfold over the course of 2021. Read on below to discover which chapters are already live:

Chapter 01

A tale of close friendship. Chapter 01 draws on the unbreakable bond between C.P. Company and Lucio Dalla – an Italian singer whose song lyrics narrated post-war Italy and quickly became the soundtrack of Bologna culture – of which Dalla and Osti were considered elite members. The camaraderie between the two kick-started a ‘you scratch my back; I’ll scratch yours’ synergy which worked like magic. Massimo would draft album artwork for Lucio while Lucio would repay the favour by wearing Massimo’s garments on stages across the globe.

The Lucio Dalla collection offers a range of pieces with the charismatic, Italian legend in mind. The capsule was shot within Dalla’s former residence and across several regions of Bologna. Musician Ghemon was selected to model the garments thanks to his penchant for both the brand and Lucio’s songs, having remade the iconic anthem ‘Henna’.

Massimo Osti and Lucio Dalla

Chapter 02

Celebrating the iconic identity of C.P. Company, Chapter 02 explores the iconic British sailor logo which has been the protagonist of the casual clothing brand since 1978.

Massimo was a collector of army books, taking a particular interest in the uniforms worn by British personnel. It was from this passion that he decided to conjure up the synonymous sailor; a warm and inviting character depicted smiling with his arms crossed – based distinctively on the British Royal Navy.

In line with the 50th Anniversary, C.P. Company has rendered an exclusive sailor statue. Handmade by Italian artisans using glazed ceramic, this commemorative piece perfectly reflects Massimo’s affinity for the military while promoting traditional Italian craftsmanship. Having produced a limited run of 150 pieces, the collection sold out almost instantly, with the statue now being re-sold at eye-watering prices across sites like eBay.

C.P. Company British Sailor Statue

Chapter 03

Patta x C.P. Company 50th Anniversary Collection. Chapter 03 sees two legends of the streetwear realm unite, albeit originating from different eras. Labeled ‘the godfather of all sportswear’ C.P. Company famously kickstarted a new genre of fashion when it debuted. Some would argue that Patta has had the same effect in contemporary culture, the brand is able to tune into its visionary customer base, building palpable hype and making strong waves in the industry with its clothing.

The Patta x C.P. Company collection features the Amsterdam label’s signature tracksuit silhouette which boasts the same pocket used on C.P. Company’s heralded Mille jacket. The collaborative offering is available in the Milano and Amsterdam flagship stores, as well as the London store.

CP Company x Patta

Chapter 04

Chapter 04 unveils the very first monograph dedicated to C.P. Company. Offering a detailed study of the legendary clothing brand. ‘C.P. Company 971-021. An informal history of Italian sportswear’ comprises 438 pages in total, with each detailing the life and times of the label, depicted through personal stories and outfits from 50 specially selected C.P. Company fans from across the globe.

C.P. Company 971 021 Monograph

The remaining six chapters of the C.P. Company 50th Anniversary collection are yet to be revealed, however, they promise to have us all gripped from start to finish. Keep your eyes peeled for more details in the coming weeks and months.

Stone Island Nylon Raso Jacket

Stone Island Nylon Raso TC – Sensorial Style

 Bringing Luxury To The Touch – Stone Island Nylon Raso TC

Outlandish in design with a strong sense of the military aesthetic, Stone Island continues to push the boundries of the industry season upon season. Bringing a sensory approach to the way in which they construct their products, each garment is beautifully curated using signature techniques to achieve unusual textures and appearances. Funnelling their modern consumer into every invention, each creation becomes the perfect blend between a functional lifestyle and technical abilities.Stone Island Nylon Raso Jacket

Yet again paving the way for outerwear, the Stone Island Nylon Raso TC brings a vibrant playfulness to your wardrobe, embarking on the bridge between boldness and continuous style, instantly becoming a classic. Garment dyed with special recipes to produce a lightly translucent outer which oozes in an indulgent shade of blue, ideal for brightening up your summer wardrobe.


Translating the luxury through touch, the Nylon Raso TC construction brings a satin feel to your skin, accompanied by contour tape to the lining for a close fitting and reinforced fit. Large bellow pockets adorn the front, bringing a practical feature the piece, all equipped with secure button closures. No Stone Island piece would be complete without the iconic compass badge, which sits proudly to the sleeve.

Want to induldge in the Stone Island jacket of the season? Check out the Stone Island Raso TC Jacket in Turquoise now online at Aphrodite

adidas SL 72

The Latest adidas SL 72 Trainers To Land

Three stripes fans rejoice, the brand legend is back in multiple colours

As any adidas aficionado worth their salt knows, the SL 72 made history in the ‘70s when it became the first trainer to carry the now synonymous Trefoil logo. Labeled a brand icon ever since, the design has charmed generations with its heritage look and sleek design lines, making it a timeless favourite that cannot and will not be pushed off the top spot.

adidas SL 72 Cream

No stranger to a colourway switch up, the signature sneaker has just landed on our doorstep in a trifecta of different hues – cream, grey and olive – you can’t get much more versatile than that can you? We reckon you could pair these three new arrivals with just about anything from your wardrobe, but before you take the leap and decide to purchase, let’s take a closer look at this retro runner in all its modern glory.

adidas SL 72 Grey

Characterised by vintage cues, this blast from the past boasts a slim profile that hugs the foot with a narrow but comfort-rich construction. The Trefoil credentials and serrated 3-stripes featured throughout prove that the adidas SL 72 hasn’t strayed too far from tradition over the decades. And although this latest rendition is nigh on the same as the original [appearance wise] underfoot it’s a totally different story.

adidas SL 72 Green

A springy EVA midsole is housed internally, demonstrating the very best in contemporary performance and offering the most effortless ride, no matter what your destination. Up top, that classic combination of nylon and suede drapes the design, serving up a two-tone appearance which has became a distinctive factor of the SL 72.

Embrace nostalgia and shop a range of adidas SL 72 colourways online and in-store now at Aphrodite.

Axel Arigato Clothing Essentials : Just Landed

 Axel Arigato SS21 Collection Designed For ‘The Now’

Embarking on new and exciting territory for the brand, introducing modernised everyday essentials with a touch of 90s’ athleisure, the Axel Arigato SS21 collection focuses on creating casual must-haves for the modern man. Designing for ‘the new normal’, creative director Max Svärdh has pushed the concept of the brands future collections towards the ‘feel of the moment’, allowing the clothes they produce to truly reflect the world at the time of release.

Axel Arigato Clothing

In response to the pandemic and the sustainable movements of the industry, the Axel Arigato ready-to-wear collection draws the clean design taken from their footwear silhouettes, and translates them into clothing relatable to the now. Featuring staple pieces that can act as your home comfort but also turn heads in the street, their lounge meets high fashion aesthetic allows you to place craftmanship at the forefront of your wardrobe.

Encouraging versatility and effortless styling, the collection is made up of set staples that can be mixed and matched for undeniable off duty style, with a variety of t-shirts, hoodies and joggers in a seasonal colour palette. Crafted from 100% Organic Cotton and other recycled materials, the straight and crisp silhouettes allow for a stripped back approach to what you wear, focusing on the luxurious quality of the pieces.

Axel Arigato T-Shirt

Branding sits at the forefront of each design, with a subtle Axel Arigato puff print to the chest and back of the t-shirts and hoodies, accompanied by the address of the London flagship store, nodding to the brands success and growth. Relaxed fitting lounge pants are designed to perfectly compliment these, following a straight leg construction for an essential everyday comfort silhouette.

Axel Arigato Sweatpants

Our Top Picks

For the perfect summer look, here at Aphrodite we are loving the green colour ways of the collection, feeling that this is the perfect way to inject some colour into your wardrobe. Perfectly styled with your favourite go-to white trainers, layering the green Axel Arigato Hoodie and sweatpants creates the ultimate off-duty look. For extra added style, layer the white t-shirt underneath and leave untucked, allowing for a contrast popping below the hoodie.

The release of the clothing has dropped hot on the heels of the freshest Axel Arigato Genesis sneakers which have already been really popular online.

Shop the Axel Arigato Ready To Wear Collection At Aphrodite Clothing Now.

Axel Arigato Clean 90 Contrast

Axel Arigato Clean 90 Contrast : Scandi’ Simplicity

One glimpse at the Axel Arigato Clean 90 trainer and you’re instantly struck by its Scandi’ simplicity. Free of drama and unnecessary add-ons, the design is wholly timeless and can be pieced together with a vast range of ensembles, making it a healthy contender for your own rotation, that’s of course if you haven’t already caved and gave into the stellar qualities of this footwear favourite.

Below is a roundup of the Clean 90’s key features – we took an in-depth look at the ‘contrast’ white/black model specifically.

What is the Axel Arigato Clean 90 Contrast made from?

When it comes to Axel Arigato there’s one thing you can’t deny, the brand’s collections are awash with impressive materials and quality craftsmanship. Just like various Clean 90s in the AA lineup, this contrast iteration is handmade in Portugal using premium white leather. But don’t be fooled by its supple nature and pure aesthetic, the leather is superbly sturdy and primed to tackle all your urban adventures as you seek them.

Axel Arigato Clean 90 Contrast Black White

What are the main features of the Axel Arigato Clean 90?

Aside from its expert construction, the trainer also boasts some finer details that when paired together help to make it a true all-rounder. The most noticeable accent the shoe carries is its contrast heel panel, shown on this version in dark black. Accompanying the stark white / black palette is gold foil branding upon the sidewall – a detail that has become a hallmark for Axel Arigato ever since its debut.

While things are kept relatively refined to the exterior, the trainer’s interior speaks a totally different story. Comfort is a huge priority for any sneaker wearer and Axel Arigato doesn’t compromise comfort for style, instead, there’s a harmonious balance between the two. Underfoot you’ll find a removable cushioned footbed that contours to the shape of the foot and absorbs any intense movement on the ground. The stability and ridged grip of the rubber sole also marry to make the ride as smooth as purely possible.

Axel Arigato Clean 90 Contrast Sneakers

How to style the Clean 90?

We would never encourage anyone to drastically switch up their style as that remains personal to you, however, due to the pared-back nature of the shoe, this does give leeway for more ‘out there’ apparel choices. Be it a vibrant camp collar shirt in the height of summer or a colourful rain jacket in the midst of autumn, standout pieces can be toned down with the minimalistic aesthetic of the Clean 90, making for a perfectly balanced ‘fit.

How to retain the quality of your trainers?

As with any fresh kicks, these sneakers require mild caution when you’re out and about; in other words, just don’t hotfoot it around a muddy field and you’ll be in the clear. If you do run into the odd mark here and there due to general wear and tear, we recommend our range of professional sneaker care products to buff them back to perfection. Shop cleaning solutions from adidas, Jason Markk, Crep Protect and Sneakers ER online at Aphrodite.

Shop the Axel Arigato Clean 90 Contrast Sneakers at Aphrodite Clothing now. Get a closer look at the shoes in the below video.

5 Great T-Shirts For Summer

Seasonal Style That’s Easy Breezy

When it comes to picking out t-shirts for summer it’s easy to feel overwhelmed. From the cut and colour to the fit and fabric, it’s hard to know where to start with so much on offer and only a small amount of time to actually catch some sun; that’s of course if you’re living in the UK. To make the process of picking out your favourites as fuss-free as possible this season the team at Aphrodite have knuckled together and selected some straight winners, purely for your enjoyment. From refined and super casual to statement-worthy and vibrant, find something to suit your taste below.

Earn One’s Stripes

You just can’t take a wrong turn with Ami Paris. Immaculately chic, this long-sleeved number boasts a distinctive nautical vibe but is guaranteed to look good whether worn on land or sea. Dubbed the ‘Marinière’ tee, the design is delivered with traditional Breton stripes and features the label’s iconic Ami de Coeur applique in pride of place upon the chest. 10/10 from us.

Ami T-Shirt Ami de Coeur Marinière In Navy / White.

Ami de Coeur T-Shirt


Logo Laden

Every brand has fallen victim to logomania at some point during their lifespan, but nobody quite does logomania like Stone Island. Recognised through every corner of the globe, the brand’s name, and logo alike, are truly sought after. Dressed in cool turquoise and dripping in status, there wasn’t a more apt garment we could think of when considering t-shirts for summer… enter this breezy short-sleeved silhouette from the Italian casual clothing icon.

Stone Island Three Marble T-Shirt in Aqua.

Stone Island Three Marble T-Shirt


Back To Basics

Sometimes you just need a pared-back tee that can be coupled with joggers, shorts, jeans – you name it. Our selection for exactly that comes from Norse Projects. Sure to be a staple for years to come, this easy, breezy design comes in an ‘oxide yellow’ colourway, featuring simplistic branding and a ribbed neck. Our top choice for maximum longevity.

Norse Projects Niels Core Logo T-Shirt in Oxide Yellow.

Norse Projects Niels T-Shirt



Just like when your wardrobe needs toning down a little bit, every now and then, the ante also needs upping. Luxury streetwear brand Aries is well equipped to switch the mundane to high octane, just take this tie-dye tee for example. Splashed in a plethora of quirky colours, it’s crafted from soft cotton jersey, featuring the label’s synonymous temple logo at the chest.

Aries Temple T-Shirt in Tie Dye Multi.

Aries Tie Dye T-Shirt


Graphic Game

For all the high-end streetwear aficionados in the world, we’ve gone with this oversized pick from Maison Margiela. Working with a white blank canvas in a superbly cool, nonchalant fit, the silhouette comes decorated with a vibrant vintage cameo print depicting a postage stamp. Need we say more?

Maison Margiela T-Shirt Stamps in White.

Maison Margiela T-Shirt


Shop all t-shirts for summer.

SS21 Rick Owens Drkshdw

Rick Owens DRKSHDW SS21

Rick Owens isn’t called ‘The Lord of Darkness’ for nothing, despite spending his formative years on America’s west coast his collections seldom depict the easy, breezy spirit of Cali’ living. Instead, subdued palettes and theatrical styles intertwine, acting as the cornerstone of the Paris-based designer’s aesthetic and heavily informing the immensely popular Rick Owens DRKSHDW offshoot. 

Established in 2005, the diffusion line borrows the avant-garde sensibility conveyed throughout the Rick Owens main collection, reworking the label’s iconic designs but at a much more accessible price point. This has enabled the sub-line to garner an international cult following in which streetwear aficionados don Owens’ show-stopping garments more like a badge of honour rather than a piece of clothing. 

Calling on Greek mythology, the most recent Rick Owens DRKSHDW capsule centers on Phlegethon – one of the five rivers of the underworld, translating to ‘fire-flaming’ in English and bleakly described as ‘a stream of hell’. Taking aim at the pandemic and the anguish the world has endured as a result, in Rick’s own words the collection is a “middle finger to doom.” 

Rick Owens Hoodie

As ever, the offering boasts considerable weight in the form of exaggerated proportions and long-line silhouettes, with a defiant attitude palpable across every single category from tees, trousers and accessories. The label’s synonymous triple-black palette is broken up with hints of plum and dust filtering through, perhaps a creative nod to the expression ‘light at the end of the tunnel’.  

Rick Owens SS21

Standouts for us are the Phlegethon shorts and trousers alike; characterised in true Rick Owens style by their drop crotch construction and rock ‘n’ roll rendering. Fiercely opaque and sustainably crafted from organic cotton, each pair is perfectly aligned with the label’s grunge allure. Tees in the collection stretch far beyond the hips with elongated ribbons and Egyptian graphics upping the ante visually while the signature drawstring detail brings both style and substance to various pieces.  

Rick Owens DRKSHDW Collection

Though dominated by dramatic tones and a bold bravado, the Rick Owens DRKSHDW SS21 collection delivers a positive message that’s suitably in tune with the times – to stand up against adversity wherever possible. Shop key Rick Owens DRKSHDW SS21 pieces online and in-store at Aphrodite Clothing.