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November 13, 2023

Exclusive Interview: Nudie Jeans’ Sustainable Denim Revolution

Delve into Nudie Jeans ‘ dedication to environmentally-conscious ethos with our exclusive interview.

Nudie Jeans has set the stage for a denim revolution, showcasing the remarkable power of sustainable choices in the world of fashion. With this conversation, we invite you to explore the brand a little further – and hopefully learn something along the way – as we dive into the heart of their mission.

What makes Nudie Jeans unique in terms of style and sustainability?

Well, as our tagline says – we’re trying to create tomorrow’s vintage. That is, clothes that become more beautiful the more you wear and repair them. We envision future classics, not future landfills, embracing ethical fashion and encouraging our customers to do so.

How does Nudie Jeans incorporate repair and reuse into its brand ethos?

Every pair of Nudie jeans comes with a promise of free repairs forever. We repair your jeans in our Nudie Jeans Repair Shops or travelling Repair Stations (which have been at Aphrodite in the past!), with the help of repair partners, and through our touring mobile repair station. And if the day comes when you grow tired of your old pair, we want them back. Every Nudie Jeans Repair Shop is packed with preloved jeans looking for new owners.

How does the use of organic, sustainable materials benefit Nudie Jeans and its customers?

Using organic cotton and other sustainable materials makes us feel good about ourselves, but it’s not benefiting our business. A shortcut to faster growth would be to skip all the painstaking work we put in just because we care about the planet. It benefits our customers because they, like most of us, live on planet earth. It also greatly benefits everyone involved in the process of farming and producing the materials for our clothes, since they don’t have to work with hazardous substances.

Could you describe Nudie Jeans’ approach to sizing and how customers can find their perfect fit?

We ask our colleagues at our headquarters in Gothenburg to wear our clothes and give us the lowdown on how they age over time. This insider info is invaluable because our designers and pattern makers work together to create pieces that are not just meant to be worn for a brief moment, but for years to come. Plus, we have denim experts in our repair shops all around the world. The denim knowledge among our retail staff is, no doubt, next level. To add to that, our Account managers travel up and down the country to pass on as much information as possible to our wholesale partners.

How do Nudie Jeans stay connected with the ever-changing tastes and preferences of denim enthusiasts?

We leave trends to the fashion industry. Instead of following the latest hypes, we stick to fits and models that inspire us. And since we’re not H&M, we don’t have to cater to everyone’s taste. We just have to do our thing and trust that enough people will like it. While Nudie Jeans has a strong online presence and community engagement

How does customer feedback influence the brand’s decisions and innovations?

That’s a great question! We definitely listen to everyone, and they influence what we do, a lot. But at the same time, we have to stay true to our taste and values. So, I guess the answer is that we listen to people as long as we share tastes and values. At the same time, we need friends. Lots of friends. We can’t change the industry on our own, so building a massive community of people who give a sh*t is a priority!

The blue suede and brown workwear jacket are among the latest releases from Nudie Jeans for AW 2023

What are some key elements that Nudie Jeans considers when designing new denim fits and styles to cater to diverse customer preferences?

We don’t aim to please everyone, and we don’t follow trends, so that makes life easier. But we have a great love for denim and our community. So, I guess it’s a mix of what we’d love to do next and what our friends in the community have on their wishlist.

Our exclusive interview with Nudie Jeans has shed light on their unwavering commitment to sustainable denim and the power of conscious fashion choices. We hope this interview has inspired you to explore the world of eco-friendly and stylish denim. Embrace the denim revolution and join Nudie Jeans in making a positive impact on our planet, one pair of jeans at a time.

Shop Nudie Jeans online and in-store at Aphrodite1994.

November 2, 2023

Cole Buxton – Now Available At Aphrodite

We are delighted to announce that Aphrodite is now an official stockist of Cole Buxton.

An incredible brand that we have admired for years, Cole Buxton is a luxury-sportswear brand with a design ethos of “athletic essentialism”. Led by designers Cole Buxton and Sunderland-born Johnny Wilson, the brand continue to elevate staple pieces with a focus on true quality and transparency with everything that they do.

Aphrodite’s partnership with Cole Buxton brings a range of premium sportswear essentials to our customers. From meticulously crafted hoodies, sweatpants, and t-shirts to versatile outerwear and accessories, their collection offers an extensive range of options for those looking to elevate their everyday style. With an emphasis on fit, functionality, and contemporary aesthetics, Cole Buxton’s pieces seamlessly blend into your wardrobe, whether you’re heading to the gym, grabbing a coffee with friends, or simply relaxing at home.

Having been a firm favourite among the Aphrodite staff for years, from shop floor staff rocking the classic Cole Buxton T-Shirts and jumpers, to our marketing lads who love the quality and weight of Cole Buxton Hoodies, we are proud to say that you can now buy the brand from us both online and in-store.

Browse Cole Buxton Here

October 30, 2023

Stone Island AW23 Arrivals – Our Favourite Picks

When you’re talking expert outerwear, you’re talking Stone Island. The brand, founded by Massimo Osti, continues to transcend trends in an attempt spearhead fabric innovation and unique garment fabrication. Our latest arrivals from the Italian mastermind’s highlights their incredible skill and timeless aesthetic, with some staple and some standout pieces available online now.

Take a look at our four favourite picks from the latest drop below, or shop Stone Island here.

Stone Island AW23

Top Picks From The New Season Collection

Stone Island Reversible Gilet – Natural Beige

A standout choice from our latest selection of arrivals, our buyers knew that this was a must-have piece in the Aphrodite collection the second that they saw it in the showroom. It’s reversible making it super versatile when it comes to styling, while its crinkle nylon construction and down fill makes it a superb choice for combatting lighter showers. Branding is offered in the form of a detachable compass patch and contrast embroidery on the reverse.

Stone Island Corduroy Smock – Grey & Navy

A fan favourite, a classic corduroy smock always goes down a treat with customers in the autumn months. This silhouette from Stone Island has arrived in two garment dyed colourways: Lead Grey (left) and Navy blue (right). Boasting a soft cotton construction and a functional array of pockets to the front, this piece dons a detachable badge to the left arm, and is a “must-have as we head into AW23” according to head buyer Craig.

Stone Island Panno Speciale Overshirt – Dove Grey

Seemingly understated on imagery, this Stone Island Overshirt has to be seen in the flesh to appreciate its true beauty. It’s crafted in Italy using a military spec wool-nylon blend that offers durability and warmth, while exuding a more contemporary aesthetic. Rocking a versatile Dove Grey tone and the brands iconic badge, we reckon this will become a tran-seasonal staple in your outerwear collection.

Stone Island Micro Twill Trench Coat – Black

Last up, but certainly not least, is this stunning Stone Island Micro Twill trench Coat in a versatile black tone. It arrives in a micro poly twill for a weather resistant exterior, while PrimaLoft Gold P.U.R.E technology delivers incredible lightweight insulation. Designed for daily wear, this coat will see you through Autumn to Spring, and as always is completed with the inclusion of the brand’s detachable badge.

Browse AW23 Stone Island Here

October 25, 2023

Aphrodite Introducing: Beams Plus

Beams Plus: Heritage and Contemporary Style from Japan

Beams Plus, the esteemed Japanese brand, effortlessly combines heritage craftsmanship with contemporary fashion, creating a unique fusion that resonates with style enthusiasts worldwide. With a commitment to quality and an impeccable design ethos, Beams Plus has become synonymous with the perfect balance of tradition and modernity.

We are proud to announce we are able to add Beams Plus to our collections of top designer brands here a Aphrodite, available online and in-store.

Who is Yasuto Kamoshita?

Heritage Visionary:

Yasuto Kamoshita, Beams founder, is a visionary in the world of contemporary menswear. With a passion for classic American style, Kamoshita launched Beams Plus in 1999, offering a unique blend of vintage-inspired designs and modern aesthetics. His meticulous attention to detail and commitment to quality craftsmanship have made Beams Plus a renowned name in the fashion industry. Kamoshita’s ability to seamlessly fuse traditional menswear elements with a contemporary twist has garnered him a loyal following of style enthusiasts worldwide. Through his innovative approach, the Beams Plus founder has solidified his reputation as a tastemaker, continually pushing the boundaries of men’s fashion.

Who are Beams Plus?

A Rich History Rooted in Craftsmanship:

Beams Plus traces its roots back to the iconic Japanese retailer Beams, which was founded in 1976. In 1999, Beams Plus emerged as a sub-label, dedicated to infusing classic American and British menswear with a distinctly Japanese sensibility. Drawing inspiration from vintage clothing, the brand pays homage to heritage styles while infusing them with contemporary details, resulting in timeless yet modern pieces that exude quality and sophistication.

Why Choose Beams Plus?

Design Ethos:

The perfect balance of innovation and heritage, Beams Plus’ design ethos revolves around the harmonious blending of tradition and modernity. Each collection reflects meticulous attention to detail and a commitment to craftsmanship. Classic silhouettes are reimagined with contemporary fabrics, patterns, and cuts, creating garments that effortlessly bridge the gap between the past and the present. Beams Plus’ dedication to quality materials and construction ensures that every piece stands the test of time, both in terms of style and durability.

The brand’s designs also pay homage to various subcultures, from Ivy League to military-inspired aesthetics, all while maintaining a distinctly Japanese perspective. This unique approach results in garments that capture the essence of timeless style while adding a contemporary twist, making Beams Plus a standout brand in the fashion landscape.

With its rich history and impeccable design ethos, Beams Plus continues to inspire and influence global fashion trends. As Beams Plus arrives at Aphrodite, style enthusiasts will have the chance to experience the brand’s impeccable craftsmanship, timeless designs, and the perfect blend of heritage craftsmanship and contemporary innovation.

Get ready to embrace the essence of Japanese style and quality with Beams Plus, Shop the latest collection of Beams Plus

October 3, 2023

K-Way Jackets – How To Choose Your Style

In today’s climate, dealing with surprise showers is a year-round issue. As a result, choosing a great piece of outerwear is absolutely vital when it comes to protecting yourself from the elements. If you want the lo-down on how to choose the best jacket for year-round wear then look no further than this handy guide…

Waterproof Jackets

Picking The Best Jacket For You

Waterproof jackets are a hot commodity in today’s world. Following the recent gorp-core movement there has been an overwhelming influx of new styles arriving on online stores and retailers across the globe, so it can be a bit tricky narrowing down the right jacket for your day-to-day life. The easiest way to guarantee you’re making the best choice is to look out for the following three key features:

1. Is it actually waterproof? – Does the jacket you’re potentially going to buy arrive with a nylon or polyester construction, with taped seams and a variety of adjustable features to keep you dry.

2. How warm do you need it to be? – It’s all well and good grabbing a new jacket, but if rain is the only element it protects you from then its still not going to be ideal for everyday wear. Think about the weight and warmth it needs to be, and consider whether you may opt to layer other garments underneath, such as a hoodie or gilet.

3. Is it versatile? – Ideally you want a jacket with the ability to adapt as you traverse different surroundings and environments. Bonus points for adjustable draw-cords, handy pockets, pack-ability and more.

KWAY Jackets

Looking To The Brand That Does It Best

Back in 1965, a man named Leon Claude Duhamel observed the streets of Paris as passers-by struggled to cope with wind and rain under their raincoats and umbrella’s. Even worse though, was the conundrum of what to do with the wet coat or umbrella once the weather had dried up.

His solution? A lightweight waterproof jacket that folds into itself for easy carry. The result? K-Way.

Problem solved right? Just head over to our K-Way category and just grab any jacket you like a look of… Well, not quite. While you cant go wrong with any K-Way piece, you really want to narrow down to the exact type of jacket that will cover all bases in your everyday life. K-Way produce three main styles, the Le-Vrai, Le-Vrai Warm and Le-Vrai Heavy. Lets have a look t all three and find the perfect style for your lifestyle.

K-Way Le Vrai 3.0 Claude Jacket

The Light One…

The original style, this jacket is ultra-lightweight with a durable nylon construction. It is unlined and features taped seams, an elasticated cuff and adjustable hood and hemline. Two zipped pockets make an appearance on the garments body to offer on the go storage. Storage too, for the jacket as it packs into its own bag on the left-hand side.

K-Way Le Vrai 3.0 Claude Warm Jacket

The Mid-weight One…

Still fairly lightweight in comparison to most jackets, but what it lacks in weight it certainly delivers in warmth thanks to its padded down fill. This jacket is ideal for those who prefer a warmer outerwear piece, with the ability to layer underneath it in the colder Winter seasons. Like the two other jackets in this list, it packs into itself for easy transport.

K-Way Le Vrai 3.0 Claude Heavy Jacket

The Big One…

This is the jacket that you look to when you want to be toasty. All of the time. And it’s still made using waterproof materials and boasts a voluminous down fill. Now you might be thinking that this style mightn’t be able to pack into itself given its size, but you’d be wrong. Granted, it packs up a little larger than most but that’s to be expected, plus for the travellers out there, its packed size is about the shape of a camping pillow so its a two-for-one. Win-win.

Choosing The Perfect Outerwear Piece

Look To A K-Way Jacket

In the end, the choice of the perfect jacket or coat comes down to your individual needs and preferences. Whether you prioritize lightweight portability, added warmth, or all-encompassing comfort, K-Way has an option for you. So, next time you’re bracing for unexpected showers or chilly temperatures, you can do so with confidence, armed with the knowledge of how to choose the best jacket for year-round wear and a brand that excels in delivering reliable and stylish outerwear options. Stay dry, stay warm, and stay stylish with K-Way at Aphrodite.

Browse our K-Way Range Here

October 2, 2023

Product Spotlight: Barbour Beacon Sports Jacket

Discover the iconic Barbour Beacon Sports Jacket, available at Aphrodite. This legendary piece has made its mark in the fashion world, famously worn by Daniel Craig in Skyfall. Crafted with meticulous attention to detail and featuring a distinctive design, the Barbour Beacon Jacket is a timeless classic that commands attention and admiration. Get ready to elevate your style with this iconic garment.

Discover the Barbour Skyfall Jacket

Initially from the Barbour Dept. B collection, this iconic garment was based upon the popular AW11 sports jacket, and as its original ‘Commander’ name suggests, is a piece that commands instant attention.

The base of the Beacon Sports Jacket is created with a 100% waxed cotton, coated in a 6oz Sylkoil, a fabric with is also used to construct the elbow patches, finished in 8oz Sylkoil.

The Barbour Beacon’s multi-functionality comes into its own with the three-pocket design and rear zip-closing compartment. A leather lining to the collar is complimented by the detachable leather neck strap.

Finished in the customary Barbour tartan, this piece is a one-of-a-kind which will undoubtedly be under discussion amongst followers of fashion for years to come.

Although on our list of Essentials, the Barbour Beacon is often highly sought-after so we would advise that, if you are a fan of the jacket or of the James Bond franchise, to snap this jacket up as soon as possible, or risk having to wait until the next drop.

Get your hands on the Barbour Beacon Sports jacket today for just £399.00. This opportunity won’t be here forever, so grab it now and elevate your style game with this iconic piece.

September 27, 2023

2002R Protection Pack Ripstop: Where Style Meets Durability

Welcoming The 2002R Protection Pack Ripstop

We are thrilled to announce this long-awaited New Balance 2002R Protection Pack Ripstop on October 1st; an even more durable and utilitarian development on a contemporary silhouette. This latest pack has landed in 3 colourways, including Dark Moss, Sandstone and Eclipse, giving you lot a wide array of options to adapt the shoe to your personal style.

Durability Upgraded: The 2002r Protection Pack Ripstop Makeover

The 2002R silhouette has been a favourite among collaborators, with recent releases from Atmos, Shoe Palace, and DTLR garnering widespread attention. However, it’s the “Protection Pack” that has truly captured hearts with its future-relic vibe. This series has not only seen several successful collaborations but also over a dozen impressive inline releases.

One of the standout features of the protection pack is, of course, the jagged-edge overlays, adding a touch of ruggedness to the design. The exposed heels, revealing the iconic NB logo, add to the distinct charm of these sneakers.

However, the highlight of this Protection Pack iteration lies in the base layer – ripstop nylon. This tough and durable material ensures that the shoes can withstand any challenge thrown their way, making them perfect for the urban explorer.

Adding to the utilitarian style, this update introduces a bungee lacing system, a first-time detail that offers both functionality and an edgy aesthetic. The fusion of durability and style in the New Balance 2002R Protection Pack Ripstop makes them a must-have for sneaker enthusiasts and fashion-forward individuals alike.

Whether you’re a collector seeking the next pair or simply looking for footwear that can keep up with your pace, the New Balance 2002R Protection Pack Ripstop is the ultimate choice.

Don’t miss your chance to own a pair of these masterfully designed, soon-to-be iconic New Balance – head to Aphrodite Clothing in-store and online on the 1st of October and secure your favourite colourway before they’re gone.

September 25, 2023

Winter Must-Haves: Discover the Latest Moncler Essentials

New Moncler Collection Revealed: Embrace the Colder Seasons in Style

Get ready to elevate your winter wardrobe with the latest Moncler essentials at Aphrodite. From iconic jackets to sleek t-shirts, winter wear, and more, we’ve curated a selection of our favourites that will keep you warm and looking good all season long.

Moncler T-Shirts and Tops: Go-to Garments

If you’ve been searching for the perfect Moncler T-shirt, Moncler Polo Shirt or Moncler Hoodie, your hunt ends here. Our inventory includes a variety of designs that embody Moncler’s distinctive style. These pieces are a testament to elegance and craftsmanship, making them a standout addition to any outfit.

Moncler Stripe Tip Polo Shirt 33060 | Moncler Hooded Sweatshirt 33132 | Moncler Graffiti T-Shirt 33130

Elevate your casual style with the Moncler Graffiti T-Shirt in Black. Crafted from dense, heavy cotton jersey, this premium-quality tee offers a slim fit for a tailored look. The bold graffiti branding on the chest and subtle felt logo on the sleeve add sophistication to its design.

Introducing the Moncler Heather Grey Zip Hoodie, a versatile blend of style and comfort. With a relaxed regular fit and full zip closure, this hoodie features ribbed cuffs and hemline for refinement. The all-white felt logo patch on the chest highlights Moncler’s iconic status.

For a timeless addition to your wardrobe, consider the Moncler Tip Stripe Polo. Made from high-quality cotton, this luxurious polo shirt in minimal white exudes sophistication. Its two-button placket, tipped collar, and ribbed cuffs complete a refined look, perfect for smart-casual occasions.

Moncler Gilets and Cardigans: Versatility Defined

For a versatile layering option, explore our Moncler Gilets and Moncler Cardigans. These sleeveless jackets offer a perfect balance of style and practicality, making them ideal for various occasions. With our selection, you can effortlessly transition from outdoor adventures to urban settings without sacrificing style or comfort.

Moncler Down-Filled Hooded Cardigan 33076 | Moncler Knitted Down Hoodie 33137 | Moncler Cardamine Vest 33113

The Moncler Cardamine Down Vest in black is a sustainable fashion statement, crafted from recycled polyester for eco-conscious elegance. With a sleek black and white design, this vest offers style and sustainability, featuring a down-filled, adjustable hood, and ample storage pockets.

Next up, the Moncler Down-Filled Hooded Cardigan in Navy is a masterpiece of contemporary comfort, boasting a captivating checkered torso fill and meticulous down insulation. Its rib-knit accents, drawstring hood, and iconic logo patch exemplify Moncler’s finesse, offering warmth and style in one.

In this stunning Olive colourway, the Moncler Knitted Down Hoodie is an ideal blend of fashion and functionality with its rib-knit details, elegant stripes on the sleeves, and branded zippers for a touch of luxury. This hoodie combines the warmth of down-filling with fine wool, adding sophistication and practicality to your wardrobe.

Moncler Puffer Jackets: Embrace Winter in Luxury

Last but certainly not least, Moncler Jacket and Moncler Puffer Jackets are the epitome of winter luxury. With their distinctive quilting and insulating properties, these jackets are designed to provide warmth without compromising on aesthetics. Whether you’re hitting the slopes or strolling through the city, Moncler puffer jackets are your go-to choice.

Moncler Besbre Short Down Jacket 33128 | Moncler Ume Jacket 33041 | Moncler Padded Wool Cardigan 33073

The Moncler Besbre Short Down Jacket in brown combines practicality and warmth with a lightweight micro chic construction and down-filled interior, while its timeless design, leather trim, and convenient features make it a versatile wardrobe addition.

Experience luxurious practicality with this Moncler Jacket, an ideal choice for both staying warm and stylish. Crafted from fine wool, the Moncler Padded Wool Cardigan in white seamlessly combines style and functionality with its down-filled front panel, providing extra warmth and versatility for various occasions.

And finally, the Moncler Ume Jacket in Blue: a lightweight, weather-resistant puffer with a matte finish. It’s filled with luxurious goose down for warmth and features a detachable hood, two-way zipper, zipped pockets, and iconic Moncler branding.

There you have it – a glimpse into our latest Moncler essentials for AW23 at Aphrodite. Whether you’re in search of a coveted Moncler jacket, a minimalist t-shirt, a versatile gilet, or a luxurious puffer jacket, we’ve carefully curated our selection to cater to your winter fashion needs. Don’t wait any longer to embrace the season in style. Visit our store or shop online today and secure your favourite Moncler Clothing pieces before they’re gone!

September 22, 2023

Aphrodite Introducing: Neighborhood

Neighborhood: The Essence of Japanese Streetwear and Subcultural Cool

Immerse yourself in the world of Neighborhood, the Japanese brand that epitomises subversive streetwear and design-focussed subcultural style. After the long wait, we are now pleased to announce their arrival at Aphrodite, so withouth let’s delve into the brand’s rebellious history, unique design ethos, and the allure that makes it a trailblazer in the world of fashion.

What is Neighborhood?

Neighborhood, the iconic Japanese brand, has become synonymous with edgy streetwear and subcultural style. With its rebellious spirit and distinctive aesthetic, Neighborhood has made a significant impact in the fashion world, constantly pushing the boundaries of urban fashion and carving out its own unique space within the industry.

Who is Shinsuke Takizawa?

Pioneering A Sartorial Revolution:

The founder of Neighborhood, Shinsuke Takizawa, is an icon in the realm of streetwear and Japanese fashion. With a rebellious spirit and a deep appreciation for motorcycle culture, Takizawa established Neighborhood in 1994, offering a distinctive blend of urban aesthetics and craftsmanship. Known for his meticulous attention to detail and edgy designs, Takizawa has cultivated a dedicated global following. His ability to seamlessly merge elements of street culture with high-quality materials and expert tailoring has set Neighborhood apart as a pioneer in the industry. Takizawa’s visionary approach and unwavering commitment to authenticity have solidified his status as a key figure in the world of contemporary fashion.

What Makes Neighborhood So Good?

The Intersection of Streetwear and Subculture:

Neighborhood’s design ethos is deeply rooted in the subcultures that have inspired it. Each collection reflects a bold fusion of streetwear aesthetics, military influences, and punk sensibilities. From graphic t-shirts and distressed denim to utilitarian outerwear and bold accessories, Neighborhood captures the essence of subcultural cool with a contemporary edge. The brand’s designs exude an effortless rawness, blending high-quality craftsmanship with a gritty streetwear aesthetic.

Neighborhood’s attention to detail is unparalleled. Intricate embroidery, patchwork, and custom hardware add depth and character to their garments, showcasing a commitment to quality and individuality. Each piece is a statement of personal style and an embodiment of the brand’s rebellious spirit.

More recently, Neighborhood’s collaboration with subversive cultural icons Public Enemy has the streets buzzing with anticipation and rightly so; representing a powerful fusion of the streetwear brand’s style with the legendary hip-hop group’s rebellious spirit. This partnership will not only deliver a fresh wave of style-forward designs but also celebrate the cultural influence of Public Enemy in the bold and innovative way we’ve come to expect from anything associated with Neighborhood and their output.

Neighborhood’s rebellious history, unique design ethos, and subcultural cool have cemented its position as a driving force in Japanese streetwear. From its roots in the underground scene to its global influence, Neighborhood continues to inspire fashion lovers around the world. With the brand’s upcoming release at Aphrodite1994 online, style enthusiasts will have the opportunity to embrace Neighborhood’s edgy designs, subcultural influences, and distinctive streetwear aesthetic.

Get ready to immerse yourself in the essence of Japanese streetwear with Neighborhood, now at Aphrodite.

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