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adidas Ultraboost 20

adidas Ultraboost 20: One Bold Step For Mankind

Fans of dead comfy trainers and the final frontier rejoice, adidas have only gone and teamed up with the International Space Station to create the next evolution of Ultraboost endowed footwear. Officially dubbed the adidas Ultraboost 20, the sneakers take adidas’ passion for performance enhancing stompers to never before seen heights of scientific ingenuity, making them perfect for those either looking to improve their athletic abilities or add some futuristic options to their footwear resume.

adidas Ultraboost 20

Having enlisted the help of the ISS astronauts to test out their revered Boost foam moulding procedure without interference from pesky gravity, adidas hopes that the data collected will lead to further technological advancements in their upcoming runner lineup. Marking the monumentous occasion, the new and improved adidas Ultraboost 20 takes its design influence from the shape and construction of space shuttles, boasting a revised flexible primeknit upper that not only brings with it a slue of familiar comfort bearing qualities, but makes use of a new tailored fiber placement technique to adapt its fit to whatever foot it finds itself on.

Elsewhere a responsive full-length Boost infused midsole provides signature levels of energy return, reducing impact, transferring momentum and propelling the wearer forward with each stride. Supported by a TPU heel clip, Continental stretch web outsole and pinpoint stitched reinforcement, the trainer is finished with a futuristic iridescent sheen and Space station branding to the tongue.

If you ever wanted to find out how Neil Armstrong felt when he took those first steps on the moon these are the shoes to do it. The adidas Ultraboost 20 are available online and in store 06/12/19.

adidas x International Space Station

 

adidas Ultraboost 20 Trainers

adidas Ultraboost 20 Trainers

The North Face AW19: New Arrivals

From peaks to pavements; The North Face is not only world famous for its outdoor gear, but is now considered a global street culture standard. Exciting new arrivals to The North Face’s AW19 Collection feature instantly-recognisable logos, classic colourways and eye-catching prints – boasting the brand’s signature aesthetic.

The North Face Down Jackets

The winter weather is well and truly here and every wardrobe requires a practical and reliable jacket to fight off the inclement weather. Combining unbeatable warmth and comfort, The North Face offer the understated Lhotse Jacket. Proudly named after the fourth highest mountain in the world, the Jacket is filled with goose down and features a full zip closure and adjustable cuffs and hem – allowing the jacket to fit perfect to you and ensuring ultimate warmth throughout the entire day. Two exterior side entry pockets and one inner security pocket grant easy access and safeguard all of your essentials. Similar to the Lhoste is an instantly-recognisable silhouette that channels ‘90s vibes; the Nupste Jacket. Boasting Durable Water Repellent coating and ripstop fabric, the Nupste is also filled with 700 goose down.

The North Face Mountain Jackets

Adaptable and practical; The North Face Mountain Q Jacket guarantees to stick with you for many seasons to come. Lightweight and beautifully dressed in an eye-catching tangerine colourway, the Mountain Q Jacket will sit perfectly within your outerwear wardrobe – whether you’re hitting the streets or the mountain peaks. Boasting a waterproof polyester outer and fully breathable mesh lining. If bright colours aren’t your vibe, an alternative is the Mountain Q Jacket in black. Equally as iconic, the silhouette features an adjustable drawstring hood and hem and is detailed with The North Face branding.

The North Face Denali Jackets

Ideal for layering, The North Face presents the Denali Jacket. Offered in three impressive colourways including blue, turquoise and yellow and named after the highest mountain peak in North America, the Denali is constructed from polar fleece with unique nylon overlays. Practical and functional, four zip pockets add an alternative spin on the silhouette. Vertical and horizontal zip pockets to the chest and two easy-access side-entry pockets.

The North Face Gilets

Inspired by silhouettes from 1996, the Nupste Vest boasts a boxy design that guarantees to keep you feeling warm and snug during the colder seasons. Offered in two exciting colourways, the gilet is filled with goose down and features a concealed stow-away hood. The Nupste Vest can be easily thrown on when the weather is unpredictable and pack-away design allows the garment to be folded and stored into its right-hand pocket.

The North Face Hoodie

The North Face T-Shirt

Every outfit requires perfect layering pieces to see you through the colder months, and The North Face have you covered. Presenting a range of hoodies and tees – ideal for constructing an outfit that keeps you feeling warm and looking good. The North Face Apline Hoodie is a staple piece for your off-duty rotation. Dripping with The North Face branding, the hoodie boasts large logo accompanied by ‘Fine Apline Equipment’ branding printed unapologetically to the chest. The collection includes a range of different t-shirts including Fine Alp Equipment Tee and The North Face Basic Tee. Crafted from superbly soft cotton, the t-shirts are designed with movement and ventilation in mind.

The North Face Hats

No winter instalment would be complete without a handful of accessories and The North Face AW19 Collection is no exception. Presenting the Bobble Hat in yellow / black and Logo Beanie in twill beige. Both crafted to exceptional standards and coated with the brand’s signature aesthetic. The knit pieces guarantee to deliver both style and comfort.

Shop the whole collection online and in-store now.

 

 

 

Stone Island Shadow Project Parka Rust

Autumn Arrival: Stone Island Shadow Project Contour Parka

A Design Imagined Under The Concept of ‘Variable Adaptability’

Remember Stone Island’s so-called ‘Toffee Wrapper’ jacket from way back in ’92? Well, this Shadow Project Contour Parka doesn’t stray too far from the unforgettable essence of that retro number. Glazed in the same rusted hue, the jacket rolls out as a striking silhouette from Shadow Project’s 23rd collection, yes you heard that right, their 23rd collection! So, with such a monumental touchpoint insight for Shadow Project, the tastemakers behind the brand felt this hooded garm would be the perfect piece to conceptualise under their ‘variable adaptibility’ notion for the new season.

Shadow Project Contour Parka

By ‘variable adaptibility’, we’re talking about the need for change dependant on your setting or unexpected weather, which, if you’re living in good old England like us fine people, it’s an element you, unfortunately, need to consider on the daily. Shadow Project call out the collection with these words, ‘the looming conditions of winter serve as a starting point for the concept of variable adaptability. Mechanisms of conversion, attachment, and expansion serve to widen the use of potential garments, empowering the wearer to modify them in accordance with shifting environmental circumstance.’

So, with that said, how does this Shadow Project Contour Parka actually diversify to battle general changes in scenery or harsh weather conditions? Well, sitting underneath its dual grid nylon outer that’s both translucent and light-refractive, not to mention insanely durable, is an insulating layer of quilted padding, perfect for retaining heat and protecting the wearer from declining temperatures. Additionally, in honour of its ‘Contour’ moniker, drawstring adjustments clinch in the design at its hood, hem and cuffs, locking in warmth while custom-fitting the design to your own personal stature. Furthermore, nylon jersey inlays tonally articulate the base – starting at the cuffs and working their way right up to the style’s chest to present an element of flexibility in areas which move the most.

Stone Island Shadow Project Parka Shadow Project Dual Grid Nylon Parka

As well as being garment-dyed, this Shadow Project Contour Parka also boasts an anti-drop agent, designed to supply a lasting viel of water repellency on the outer, while further detailing comprises of the brand’s signature, all-black compass badge at the left sleeve, joined by two hand-warmer pockets and a utility zip pocket on the arm.

Anything but bashful, this Parka is commanding in every sense, whether it be in colour, construction or purpose. Take a leap out of your comfort zone this season and soak up the goodness on offer from Stone Island Shadow Project as they continue to serve up their 23rd capsule to the industry’s watching eyes.

 

Patagonia AW19

Patagonia AW19 Latest Arrivals

Garments With Purpose From Patagonia

If you weren’t already aware, American outdoors brand Patagonia is, in many ways, a forerunner of several developments welcomed by the fashion industry in recent years. Not familiar? Let us get you acquainted…

Take the label’s bid for a sustainable future as a starting point; little to no brands had even considered the impact of fashion on the planet before Patagonia led the way with its introduction of recycled fabrics. Or, cast your mind back to the inception of the brand’s ‘Worn Wear’ initiative – a repair service designed to make your gear last the ages. Whatever the case for review, there’s no doubting that Patagonia is doing its bit to honour founder, Yvon Chouinard’s, lifelong proposal for functional, repairable and durable apparel for everyone.

So, with that said, let’s see how this season’s Patagonia AW19 collection lives up to all the above, beginning with the label’s trusty layering pieces.

It goes without saying that with the onset of colder months ahead, your wardrobe can never have too many layers and perhaps the perfect piece to start with is a hoodie. Simple in structure and cosy in construction, a hoodie is pretty much an indispensable item all year round, especially when it comes baring Patagonia’s credentials to the chest. The brand’s P6 Logo hoodie, in particular, is a great silhouette for everyday; as expected, it’s responsibly crafted from recycled materials and boasts a warming fleece lining to the inner.

Patagonia Silent Down Shirt Jacket

With the necessities of warmth and comfort covered by the brand’s hoodie, adding a sharp shirting style into the mix then successfully elevates the look for everyday pursuits. Here we’ve placed Patagonia’s Fjord flannel shirt and Silent Down shirt jacket atop the hoodie, thus injecting varied tones into the lineup, while doubling up on layers and structuring the ensemble on top. Not to mention the shirt jacket is padded with 100% recycled down.

Patagonia Logo Hoodie

Next, a slew of autumnal colour cues finds their way into the Patagonia AW19 collection. With Patagonia’s signature Fitz Roy Scope tee in black acting as a breathable base layer beneath, the brand’s more neutral-toned garments can take centre stage in the following look. Both clad in earthy pigments, the brand’s Retro Pile Gilet comes imagined above a Patagonia Fjord Flannel shirt yet again – this time in stripes of ‘bristle brown’, beige and grey. The great thing about these two designs is their ability to do the job – functionality-wise – while looking equally on point for the city streets.

Patagonia GiletPatagonia Retro Pile Gilet

Wrapping things up, this last look debuts as perhaps the most practical all of them all, though each puts up a pretty tough fight for the prize. Each garment in this lineup zips down to reveal yet another branded garment beneath it, until it finally reaches a 1973 infused Fitz Roy, organic cotton tee in light blue. In addition, Patagonia’s Isthmus Parka serves out ‘60s expedition vibes to the outer, bolstered by a wind-resistant ‘mojave khaki’ shell and teamed alongside another iteration of the label’s Retro Pile Gilet in navy.

Patagonia Isthmus JacketPatagonia Parka Beige

All in all, if you’re one of these people that drifts in-between the city life for those well-deserved breaks in the great outdoors, make sure to hit up the Patagonia latest arrivals for all your long-lasting, adventure clobber this season. You won’t leave disappointed, we assure you.

adidas Home of Classics Collection

adidas ‘Home of Classics’ Returns

Continuing from the launch of their ‘Home of Classics’ collection earlier this year, adidas present the next instalment of the reflective series which not only pays homage to the effortless styling capabilities of low-top leather sneakers but, celebrates the transcendence of their footwear from purpose-driven sportswear to culturally prominent powerhouses. Arriving on our doorstep in the form of both a re-imagined Continental 80 and Supercourt, the sneakers come dripping in nonabrasive universal appeal and laidback minimal cool, representing the brand’s commitment to quality for over 50 years.

adidas Home of Classics Supercourt

With the latter of the two released just this summer, the Supercourt combines lessons learnt from some of the most monumentous figures in trefoil history with a modern edge, offering up a youthful twist on vintage tennis style. Constructed using a mixture of supple leather and soft nubuck, they come dressed in versatile coatings of triple-white and make use of multi-layered paneling alongside subtle variations in hue to enhance visual depth. Finished with a plethora of nondescript detailing, such as gold metallic branding and perforated sides, the trainers boast an ortholite sock liner and robust rubber outsole for exceptional comfort and grip.

adidas Home of Classics Continental 80

Based on an original 1986 aerobic shoe, the Continental 80 is another of adidas’ bright eyed and bushy tailed styles that can be seen propelling the brand into it’s next generational phase. Bursting at the seams with heritage influence, the sneaker now fulfils a more lifestyle orientated role, displaying an entirely smooth leather makeup and arming its unmistakable split rubber cup sole with a lightweight EVA insert for an extra responsive and cushioned ride. Given to the same all-white treatment, the sneakers display the iconic arching side stripe to their lateral side and come finished with an ’80s inspired window cut-out logo.

adidas Home of Classics Collection

Despite both being relative newcomers to the three stripe party what the trainers lack in years spent pounding the pavements, they make up for with their decisively archival designs and nostalgia driven looks that, when teamed with the collections subdued palette, makes them irresistible additions to even the most congested collection. The adidas ‘Home of Classics’ collection launches online and in store at Aphrodite 17/10/19.

adidas Home of Classics Collection

Stone Island Neck Bag

Stone Island Reflective Weave Ripstop Shoulder Bag

In the thick of the menswear world, a Stone Island bag is somewhat seldom seen in comparison to that of the Italian label’s technically advanced apparel; usually consisting of outerwear, overshirts, sweats, tees and so on. So, when this rather idiosyncratic Stone Island shoulder bag turned up at our front door, needless to say, we were a bit taken aback.

Positively a head turner, the punchy orange design can be worn a multitude of ways, of course, all dependent on your own personal preference. But, no matter how you choose to wear the style, it will – without question – command attention in any setting. Its striking nature widely falls down to its high-octane fabrication, which, if we’re being real here, comes as no surprise when we’re talking about the Italian innovators at Stone Island. The brand is globally renowned for its experimental flair in this area, a principle this bag certainly knows all too well about.

Stone Island Shoulder Bag

Having been crafted from twisted cotton nylon ripstop and then woven with a thin reflective tape that’s arrived as the product of a resin bath incorporating thousands of glass microspheres, this shoulder bag has well and truly had the ‘Stone Island treatment’. After this stage, the item’s meticulous manufacturing process then reaches the garment dyeing phase, where its base is formulated with the label’s special colouring recipes – all while respecting its reflective areas.

Stone Island Shoulder Bag OrangeStone Island Harness Bag Orange

On the bag’s internal side, a mesh lining supports the need for breathability while also preventing any coarse friction on garments that are layered below. Two front pockets are fitted to the outer, with one imagined more inconspicuous than the other, joined by the brand’s synonymous compass patch placed on the lower half to complete.

Whether you’re heading into urban dimensions with this Stone Island bag or stashing it away for festival season, its emergency orange pigments, padded neck strap and buckle belts will have no problem drawing attention. A collector item for sure, that will only transcend in status as the years go by.

Mallet Footwear

Mallet Footwear Brand Guide

Introducing Mallet Footwear

Since joining the sneaker circuit back in 2015, London-based brand Mallet Footwear has steadily climbed the ranks of the industry to become the lauded label it is today. Television star, Tommy Mallet, and his business partner, Evren Ozkarakasil, are the talented, driving forces behind the brand; having started the adventure as a means to fill a gap in the British trainer market, and collectively, fulfill their passion for premium footwear.

Fast-forward four years down the line and Mallet Footwear has garnered quite the cult following for itself, no doubt backed by Mallet’s flurry of loyal followers and ardent luxury sneaker aficionados in abundance. But, the mass attention and success Mallet Footwear has acquired since its inception is incredibly well deserved. Mallet and Ozkarakasil are both savvy entrepreneurs in the background; keeping their finger firmly on the pulse of the industry, seeking out emerging trends before they hit the mainstream and spinning their own interpretation of them to present to the world at large.

Mallet GRFTR Trainers

Aesthetically, Mallet Footwear has anchored an unmistakable identity that rarely strays from its neutral colour palette. This ubiquitous look is widely welcomed by millennials, with the greys, blacks and beiges of each sneaker making for a versatile addition to any rotation. The brand’s continuing efforts to tap into the sneaker zeitgeist are certainly visible throughout each collection, take for instance Mallet’s AW19 offerings, from the Kingsland trainer, to the Diver 2.0 and Lurus silhouette, each design is symbolic of the chunky trainer trend that’s took the industry by storm in recent years.

Amidst contemporary design lines and bulbous outsoles, each Mallet delivery also boasts an immaculate finish which can be owed to the production expertise of Ozkarakasil. With plenty of prior experience on the production side of things, Ozkarakasil is on hand to ensure the product meets the brand’s superlative standards. With this said, Mallet Footwear choose to lean on the competence of European manufacturers to handmake each product, using only the finest of materials, from leather to suede and often, scuba.

Mallet Lurus TrainersMallet Tech Diver Trainers

As many brands in the business will know, it takes a certain kind of perseverance to truly get an idea up and running off the ground. Both Mallet and Ozkarakasil have effortlessly expressed exactly this in their starting years; pushing ahead with ambition and zero limits. From simply putting pencil to paper, the duo have found their calling and truly established a footwear force to be reckoned with – in Mallet’s words, ‘choose a job you love, and you will never have to work a day in your life.’

Explore the trendsetting works of Mallet Footwear in-store and online at Aphrodite this season.

adidas human made

WIN – adidas x Human Made Solar Hu & NMD Hu: First Look

adidas, Pharrell Williams and Nigo’s Human Made Join Forces

Drop everything you’re doing, we have some exciting news for you; after nine months of endless trialing and impromptu teasing, the adidas x Human Made collection is finally upon us. Set for launch on the 5th of October, the capsule brings with it two romantic remakes of the iconic Solar Hu and NMD Hu trainers.

adidas x Human Made Collection

Both sneakers are already prominent pictures in Pharrell Williams’ collaborative line up with the Three Stripes label, in which styles regularly showcase the designer’s conceptual mindset and affinity for explosive hues. But, for the new season ahead, both the Solar Hu and NMD Hu opt for a drastically different look that’s peppered with the signature aesthetic of Nigo’s Human Made imprint and adidas’ advanced innovation.

Flanked by responsive cushioning, the adidas x Human Made Solar Hu chooses to turn its back on Williams’ audacious tones, instead, favouring a much more refined aesthetic at the base. Heading back to basics in all-white, the silhouette leans on the sock-like support of Primeknit up top, this knitted fabric not only ensures a breathable ride, but also encourages flexibility through every pursuit. And at the vamp, Nigo opts to position Human Made’s synonymous red logo to the core – vibrantly embroidered, the emblem holds the brand’s moniker close to its heart, while its beating lines represent adidas’ iconic three stripes.

adidas x Human Made Solar Huadidas Human Made Solar Hu

Though the external form of the shoe has been treated to a 360° makeover, its functionality remains mostly the same. Bolstered by a boost™ midsole and a stabilizing Torsion system, the trainer lands and propels smoothly, while its continental rubber outsole provides superlative traction on the ground.

adidas x Human Made Solar Hu White

In like manner, the adidas x Human Made NMD is a shoe after the Solar Hu’s heart. With technology on its side, the trainer powers ahead with the same responsive boost™ cushioning, paired with moulded EVA midsole plugs anchoring both side panels for that signature NMD look. As well as the Human Made heart sitting to the vamp, this iteration also boasts the label’s ‘STRMCWBY’ logo, short for Storm Cowboy, to its leather heel panel. Internally, the design is finished with a colourful diagram that playfully maps out surrounding areas of the body, including the lungs, liver, stomach and so on.

adidas x Human Made NMDHuman Made x adidas NMD Trainer

Since both Nigo and Pharrell have collectively made magic of anything they’ve turned their hand to for decades now, the future is looking bright for the adidas x Human Made collection, with the Solar Hu and NMD Hu silhouettes launching in just a few days time (05/10/19) here at Aphrodite… act fast if you want to catch a pair!

Launch Details
Style codes – 
Solar Hu EG1837  /  NMD EF7223
Launch Date – Saturday 5th October 2019
Price – Solar Hu £139 / NMD £219

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We are also giving on lucky winner a chance to bag a pair of adidas x Human Made NMD Hu’s for free! All you have to do is head over to our Instagram page and follow the instructions. Good Luck!

WIN A PAIR OF ADIDAS X HUMAN MADE NMD HU PHARRELL WILLIAMS SNEAKERS

Stone Island Reflective Weave Ripstop TC Jacket

The Stone Island Reflective Weave Ripstop TC Jacket Has Arrived

Complete with the limited-edition white compass badge, Stone Island’s Reflective Weave TC Jacket is now available in-store and online

An illuminating silhouette from Carlo Rivetti’s casual-luxury label, the Stone Island Reflective Weave Ripstop TC jacket is set to outshine garments in abundance this season. Having arrived in-store earlier this week, the glowing-green design has already drawn in the crowds thanks to the brand’s limited-edition white compass badge sitting to its sleeve. Of course, any well-informed Stone Island aficionado will know that the rare emblem is symbolic of the label’s exclusive, in-house materials. So, with that said, let’s take a closer look at this special number.

Stone Island Reflective Weave Jacket

Crafted on home turf, the Italian-made design personifies the complex work of Stone Island’s expert production team. At the development stages, the style is cut from twisted cotton nylon ripstop fabric which then gets woven with a thin, highly reflective tape – obtained via a resin bath that embodies thousands of glass microspheres. From this point, the jacket is then dyed with Stone Island’s specialized colouring formulas which cover textile areas of the silhouette, while ensuring the reflective surface is not compromised.

In addition to this, the Reflective Weave piece is treated with an anti-drop agent, while internally, a Panno Jacquard lining takes design cues from woollen military blankets. Tonal and insulating, the detachable lining is finely crafted from a recycled wool blend and features Stone Island’s compass logo proudly imagined from jacquard processing.

Stone Island Panno Jacquard JacketStone Island White Compass Badge Jacket

With form firmly covered, function plays a big part of the jacket itself. A two-way zip closure and velcro storm flap ensure the garment grasps both versatility and security, while the incorporation of three handy pockets promise ample storage space.

Finally, the seldom-seen white compass patch works as a badge of honour for this Stone Island Reflective Weave design; celebrating the efforts of the label’s team, expertise, innovation and cutting-edge craftsmanship.

Stone Island Ripstop TC Green Jacket

Shop this stellar style in-store and online at Aphrodite now.