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May 5, 2023

New Balance ‘Moon Daze’ Pack – Landing Soon

Celebrating the Boston based brand’s annual Grey Day…

New Balance has established a legacy founded on consistent innovation and technological progress in the footwear industry; And, although the brand is often linked with cutting-edge designs in vibrant hues, it’s simply impossible to think of New Balance without picturing a classic pair of Grey trainers… But how has this come to be?

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What is New Balance Grey Day

During the late 1970s, runners grew increasingly frustrated as their white trainers were being ruined by the harsh city conditions, with the main culprit being the asphalt. The consistent kicking up of dust, along with the knocking and scraping of runners’ feet, resulted in even the most durable of trainers being tinted a light grey shade by the urban environment. Keen to find a solution for the issue, New Balance opted to release an array of running trainers with lightweight grey suede uppers, perfectly matching the shades of the city’s asphalt and seamlessly integrating into consumers’ lifestyles.

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The trainers were an instant hit, and after several decades, the colour has become a fundamental aspect of the brand’s identity, playing a crucial role in New Balance’s legacy. So much so that the brand host’s an annual ‘Grey Day’ as an homage to their adopted signature colour. As part of this years celebrations, New Balance are releasing a bespoke collection of trainers dubbed the ‘Moon Daze’ Pack. Drawing inspiration from extra terrestrial experiences, the collection is a product of the thought “what would shoes look like after walking on another planet?” And the result is out of this world…

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New Balance 550 and New Balance 9060 – Launching 12/05/23

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BB550GD1

Leading the charge for the ‘Grey treatment’ is the New Balance 550, a reigning champion in the footwear industry that has been selected as the first model to receive the timeless makeover. It’s uppers are draped in light grey suede while breathable mesh panelling combines with steel blue detailing near the ankle. Branded embroidery is placed around the shoe, before the iconic N logo completes the look.

Browse New Balance 550 Here

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U9060MD1

Following up on the look, a pair of the brands retro-futuristic 9060 trainers arrive in a medium grey suede with subtle blue undertones. It compliments a mesh base unit and features a 3M reflective New Balance logo to the lateral side of the shoe for visibility in low light conditions. A CR heel unit and chunky outsole deliver cushioning and support to finish off the style.

Browse New Balance 9060 Here

Landing on the 12th of May to mark the brands Grey Day, both styles will launch on a first-come first-served basis, and be available online and in-store at Aphrodite Clothing.

April 3, 2023

Axel Arigato Rush Trainer Joins The Scandinavian Brand’s Lineup

Axel Arigato have expanded their range of contemporary classics with the inclusion of the new Axel Arigato Rush Trainer.

What is the Axel Arigato Rush Made From

Crafted in Portugal to Axel Arigato’s exacting standards, this fresh silhouette is made using premium materials in the upper, such as suede and leather. While underfoot, a rubber sole pairs with a midsole that is constructed using recycled content – emblematic of the Swedish brand’s efforts toward a more sustainable future.

In terms of style, the model pays tribute to late 20th century athletics with the inclusion of breathable mesh overlays and a dynamic shape. It does however, retain the simple, fuss-free look that Axel Arigato is known for, ensuring daily wear-ability and styling versatility. Arriving here in a white and light grey colourway, the shoe is the perfect option for weekend wear, pairing effortlessly with washed denim (or sweatpants if you’re feeling lazy!)

As always Axel Arigato have kept branding to a minimum, gold foil branding, subtle embossing and a small tongue tab make an appearance. With the shoes arriving in the brands signature yellow box, joined by complimentary dust bags. If you, like all of us in the office here, want to get your hands on a pair for the upcoming summer months, you can bag a pair for £199.99 online and In-Store at Aphrodite.

Browse our range of Axel Arigato Footwear

March 17, 2023

Adidas State Series Illinois Available Now at Aphrodite

The Adidas State Series Illinois pays homage to the state’s iconic Prairie fields…

Inspired by the European City Series that brought us trainers such as the Hamburg, the State Series is an American counterpart for our friends over in the USA. Having previously covered states such as Alaska and Nevada, the brand with the three stripes have turned their attention towards Illinois with a concept inspired by the state’s abundant fields of Prairie.

The trainer is dressed in an ambient sky blue suede upper, with wheat coloured leather detailing making up the shoe’s lining, heel tab and of course… three stripes. To the tongue a graphic displays adidas ‘Prairie’ lettering with iconography of wheat proudly centred. Underfoot, a gum rubber sole is added to elevate the trainers style, furthering its classic, timeless look, whilst also hiding a secret graphic that has been added as a subtle nod to Route 66.

You can pick up the Adidas State Series Illinois Trainers online and in-store now for just £89 at Aphrodite Clothing.

-Please Note This Model Has Now Sold Out-

Shop Our Adidas Range Here

February 24, 2023

New Balance 2002R Protection Pack Drops In Black And Navy

New Balance 2002R Protection Pack Trainers are some of the most sought after on the market, and while you may be kicking yourself for missing previous drops, you can rejoice in your chance to claim our latest arrivals.

Introducing the New Balance 2002R Protection Pack in both Navy and Black colourways…

They arrive as distressed as ever, with the deconstructed suede upper engulfing the breathable mesh base of the trainers. 3M reflective detailing also makes an appearance offering a bit of functionality to the contemporary style. Emblazoned across the side panelling is the Boston based brands iconic ‘N’ logo, which is paired with other New Balance motifs such as ‘NB’ and ‘2002r’ to stylise the shoe. The black pair serve in its urban aesthetic while the more refined Navy pair will slot into almost any aesthetic.

They aren’t all about style either, after all to New Balance comfort is king. that’s why you’ll find an incredibly soft foam tongue, spongy in-sole and Abzorb technology underfoot. A proprietary blend of soft EVA foam, Abzorb technology does what it says on the tin, absorbs shock and softens impact. Ideal for those constantly on the go.

That’s enough rambling on though, after all, if you want your chance to cop you’ll have to be quick. Head to our New Balance 2002R category where you can pick up the model for £149.00.

February 22, 2023

New Balance 576 35th Anniversary Pack – Available Now

New Balance’s 576 was first released back in 1988 as an update to the 575 model, and now, three and a half decades down the line, the Boston based brand are set to drop the New Balance 576 35th Anniversary Pack to commemorate the milestone…

Arriving in a set of two, the New Balance 576 35th Anniversary Pack pays homage to the true form of the 576, basing the new models on an original Japanese Catalogue spec. They look to release in both Navy and Grey, remaining true to what many view as the quintessential New Balance colourways on the brands most staple silhouette.

The models will be made in the brands Flimby factory using the most premium materials available, such as CF Stead Suede and luxurious pigskin, all of which are placed atop the brands Encap technology and durable rubber outsole. The Made In UK design team have taken meticulous care at an engineering level to ensure that details such as tongue construction, branding placement and even the shoes stitch weight are near identical to the OGs, ensuring authenticity with every detail. These pairs will be as quality and as versatile as ever, a collectors item to some, and an everyday pair to others, proof of the timeless appeal and ever-present quality of the brands archival classics.

New Balance’s Creative Director for the brands MIUK range spoke on the collection ” The 576 has taken many different forms and variations over the years, but now, with the model clocking its 35th anniversary we wanted to give the consumer the true experience of this shoe in its original form.”

Retailing at £190, you can get your hands on a pair now, as they have just launched online and in-store at Aphrodite.

Shop the latest New Balance Trainers Here

February 16, 2023

Gear Up For The Great Outdoors With Salomon

Known for their eye-catching aesthetics and function over form approach, get acquainted with the latest brand to join the ranks at Aphrodite… Salomon.

Salomon is a French brand that was founded way back in 1947. With strong ties to ski-wear and outdoor performance footwear, the brand continue to offer purpose built trainers that excel in their respective categories, whether that be trail-running, hiking or more. Styles such as the XT4 and XT6 are exemplary of that fact, initially designed as elite trail runners, these silhouettes have served some of the worlds best athletes in ultra-marathon competitions and they certainly aren’t shy of podium finish.

Their timeless appeal and distinctive looks have somewhat charmed the world of fashion of late too, with Salomon Trainers growing in dominance over the menswear and womenswear scenes in the last decade. The dynamic shaping of their silhouettes, pair with a durable and comfortable construction to scratch a Gorpcore-esque itch that we’ve all had for a while now. Whether your climbing mountains, heading to work or sprinting up hills we can assure you reaching for a pair is a good idea!

Why not get to know our first drop of Salomon Trainers as the must-cop footwear brand join the shelves of Aphrodite for Spring’23.

Browse our Salomon Trainers Here

February 14, 2023

Introducing the Axel Arigato Atlas Trainers

Axel Arigato are world renowned for their contemporary minimalism and modern classics, after all, the brand that brought us the Clean 90 and Genesis Vintage Runner Trainers are sure to know a thing or two about designing trainers. And while you may be right in thinking that there’s only so much that you can do with a refined design style, clean cut lines and subtle branding, Axel Arigato seem to defy the odds time and time again by producing unique, premium designs that can compliment literally any outfit.

With that in mind, we thought that it’s about time we welcomed a new Axel Arigato silhouette to the Aphrodite shelves, introducing the Axel Arigato Atlas Trainer.

Typically arriving in more refined colourways, but not afraid to don a pop of colour or two (and well I might add), the Atlas trainer is a crisp leather model with pristine shaping and Arigato’s signature subtle branding. Its crafted in Portugal, like all Axel Arigato trainers, and is made using some of the most luxurious leathers and suedes on the market, not to forget the trusty durable rubber sole too. I mean, just a take a moment to appreciate the beauty of the model:

The side panelling of the shoe features uniform stitching that gives a dynamic look to the trainer, with a suede toe-box and heel patch providing textural contrast. And Arigato know that comfort is just as key as style, so that’s why they’ve offered up a padded tongue, heel and lining to the model making their leather trainers one of the most cushioned around, ideal for those constantly on the move. Keeping in line with the premium build, the trainers arrive wrapped in thick tissue paper in a solid, banana yellow shoe-box. Oh, did we mention that they’ve thrown in a set of complimentary dust bags too? Yeah, you get the whole shebang with this lot.

Head online or in-store at Aphrodite Clothing to secure your own pair of the new Axel Arigato Atlas silhouette now.

New Balance 991 trainers in Carafe Brown

February 8, 2023

New Balance 991 Arrives In Carafe Brown

Crafted in the Flimby for over 40 years, the New Balance Made in England range has become the benchmark for premium quality. Hand cutting, sewing and assembling trainers has become a somewhat speciality of the local workers, as proven by the brand’s latest drop: the New Balance 991 in a silky smooth Carafe colourway.

Pretty nice if we do say so ourselves… They’re crafted with a breathable mesh base that becomes engulfed by a seriously soft suede. (Try saying that three times fast!) And branded embroidery is added to the tongue in a contrasting white thread, as well as to a 3M reflective panel to the heel where it spells out ‘991’.

Internally the kings of comfort have offered up thick padding that compliments the performance insert in-sole, an ergonomically shaped sole that delivers high-end stability. Abzorb technology is also used underfoot, it’s a responsive foam cushioning that dissipates shock effectively resulting in a softer feel every time you step out in these kicks. While an N-durance rubber outsole is attached to the trainers with its branded traction pattern for optimum grip out in the streets.

The tri-tone sole compliments the carafe brown upper as it arrives dressed in a neutral colour palate that somehow still manages to stand out. If you’re talking style, comfort and versatility, you’re talking 991’s, so why not pick up a pair at Aphrodite? They’re available both online and in-store so swing by and have a spy at our offerings, we have a ton of other colourways in-stock too so be sure to have a proper look around!

Browse our New Balance 991 Range Here

February 7, 2023

Adidas Look To Remake The Original ‘Made In Japan’ Munchen

A trio of colourways pay tribute to the original ‘Made in Japan’ adidas München collection…

The adidas München is an icon to say the least. Initially debuted in 1976, the München arrived as part of the German brands ‘City Series’ and offers that classic adidas aesthetic that we all go a little bit nuts for. The original München featured a soft suede upper, contrasting three stripes and a white sole unit, yes that’s right, a white sole. The silhouette didn’t see a gum sole until it was released in the 80’s as a Japanese exclusive style, the first of its kind, the gum soled München arrived in an array of colourways and the Asian exclusive is incredibly sought after and difficult to find nowadays.

While you may be correct in thinking that you can grab a pair of München’s with a gum sole from any decent trainer store, their availability only comes thanks to a reinterpretation of the model by Gerry Aspen in 2015. The OG colourways still remain to be seen, well that is until now…

For SS23 adidas have decided to treat us with a recreation of three of the Japanese Exclusive colourways, an ode to the OG as you will. They arrive in ‘Navy and Red’, ‘Red and Silver’ and most notably ‘Cream and Gold’. They all remain true to their predecessor with the contrasting colours, vibrant style and incredible shaping around the shoe from toe-box to heel. You’ll have to be quick if you want to pick these up though, every restock has sold out so far, hurry to cop your from this drop…

Browse our adidas Originals Range Here

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