Fresh Brand Alert – Introducing By Parra
Now we’ll make this quick and get straight to the point, By Parra has just landed at Aphrodite.
Donning Piet ‘Parra’ Janssen’s artistic visuals and post-pop artwork, Dutch brand By Parra has solidified itself as a the successful, playful and creative brand that we all know and love. A combination of quality crafted garments, often made in Portugal, and the distinctive use of saturated colours defines the brand, finding much success in skatewear and streetwear subcultures.
The first By Parra drop at Aphrodite sees an ‘Emotional Neglect’ tee arrive in White and Faded Coral, an Ash Grey sweatshirt drop with a multi-coloured multi-textured logo, a classic striped tee and Parra’s ‘Secret garden’ hoodie in both Pale Yellow and Navy Blue.
Head over Aphrodite’s new arrivals, or our brand spanking new ‘By Parra‘ designer category to secure yourself a piece, and keep be sure to keep your eyes peeled for even more drops arriving later this season!