Following the incredible reaction of the ‘Tennis Pack’ that was released fall 2014, Pharrell’s continued his 3 year collaborative partnership with Adidas by kicking off SS15 in style with the release of the highly anticipated Supercolor range. Based on the classic silhouette of the Superstar, which has become an iconic design in its own right over the years, the Supercolor is set it be a huge hit with men and women alike all over the world.

“Supecolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her colour. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before. With every shoe treated exactly the same, all colours are equal. No matter what colour you choose, you can be part of Supercolor. Choose your colour”  – Pharrell Williams

Throughout the full collection all trainers will be the same style, the Superstar rt tonal. Constructed from full grain leather, imitating the original Superstar silhouette and boasting the same shell toe and chunky laces these are a great nod to the original shoe. Other features of this design include a debossed logo to the tongue, printed lace tips, the Pharrell collaboration sign off printed to the heel and  ‘Equality’ embossed to the side panel stripe. The inner boasts a printed foot reflex zone graphic to the sock liner to represent Pharrell’s interest in reflexology and the healing of the body.

Along with footwear, Aphrodite can officially say we will be releasing a number of clothing items from the Pharrell collection including tee’s and track tops.

The Supercolor collection will be available from Aphrodite from Friday 27th March 2015

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