Aphrodite Introducing: Beams Plus
Beams Plus: Heritage and Contemporary Style from Japan
Beams Plus, the esteemed Japanese brand, effortlessly combines heritage craftsmanship with contemporary fashion, creating a unique fusion that resonates with style enthusiasts worldwide. With a commitment to quality and an impeccable design ethos, Beams Plus has become synonymous with the perfect balance of tradition and modernity.
We are proud to announce we are able to add Beams Plus to our collections of top designer brands here a Aphrodite, available online and in-store.
Who is Yasuto Kamoshita?
Heritage Visionary:
Yasuto Kamoshita, Beams founder, is a visionary in the world of contemporary menswear. With a passion for classic American style, Kamoshita launched Beams Plus in 1999, offering a unique blend of vintage-inspired designs and modern aesthetics. His meticulous attention to detail and commitment to quality craftsmanship have made Beams Plus a renowned name in the fashion industry. Kamoshita’s ability to seamlessly fuse traditional menswear elements with a contemporary twist has garnered him a loyal following of style enthusiasts worldwide. Through his innovative approach, the Beams Plus founder has solidified his reputation as a tastemaker, continually pushing the boundaries of men’s fashion.
Who are Beams Plus?
A Rich History Rooted in Craftsmanship:
Beams Plus traces its roots back to the iconic Japanese retailer Beams, which was founded in 1976. In 1999, Beams Plus emerged as a sub-label, dedicated to infusing classic American and British menswear with a distinctly Japanese sensibility. Drawing inspiration from vintage clothing, the brand pays homage to heritage styles while infusing them with contemporary details, resulting in timeless yet modern pieces that exude quality and sophistication.
Why Choose Beams Plus?
Design Ethos:
The perfect balance of innovation and heritage, Beams Plus’ design ethos revolves around the harmonious blending of tradition and modernity. Each collection reflects meticulous attention to detail and a commitment to craftsmanship. Classic silhouettes are reimagined with contemporary fabrics, patterns, and cuts, creating garments that effortlessly bridge the gap between the past and the present. Beams Plus’ dedication to quality materials and construction ensures that every piece stands the test of time, both in terms of style and durability.
The brand’s designs also pay homage to various subcultures, from Ivy League to military-inspired aesthetics, all while maintaining a distinctly Japanese perspective. This unique approach results in garments that capture the essence of timeless style while adding a contemporary twist, making Beams Plus a standout brand in the fashion landscape.
With its rich history and impeccable design ethos, Beams Plus continues to inspire and influence global fashion trends. As Beams Plus arrives at Aphrodite, style enthusiasts will have the chance to experience the brand’s impeccable craftsmanship, timeless designs, and the perfect blend of heritage craftsmanship and contemporary innovation.
Get ready to embrace the essence of Japanese style and quality with Beams Plus, Shop the latest collection of Beams Plus