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Miscellaneous

June 26, 2015

‘If Carlsberg Did’ Beauty Products …..

Carlsberg Launches Beauty Series For Men

In the last week or so Carlsberg have announced that they will be bringing out a male grooming range. The Carlsberg laboratories, the research and development arm of Carlsberg have teamed up with Danish cosmetics company Urtegaarden to create a range of male grooming products, made from real Carlsberg beer!

The main ingredients on the world famous lager are barley, hops and yeast, which have been proved to be rich in Vitimin B and Silicium and are said to have beautifying properties for both hair and skin. After some extensive research, Carlsberg have produced a limited edition beauty range that contains shampoo, conditioner and body lotion.

Each product in the Beer Beauty series contains 0.5 litres of real Carlsberg beer, freeze dried into a powder and then mixed with organic ingredients in order to create a unique series of products.

For more information on the range head over to the Carlsberg Beauty from Beer page.

We are not to sure whether this is actually real, but if it is it probably would be the best in the world.

Published by Sarah Kearney, Online Editor at Aphrodite Clothing

May 20, 2015

The Botanist | Newcastle

The Botanist | Newcastle

For one of our latest lookbooks we were lucky enough to shoot it at the latest concept venue in the North East, the breathtaking The Botanist. Part of the Monument Mall’s multimillion-pound refurbishment, The Botanist now takes centre stage with its beautiful shabby chic theme running throughout its two floors.

This bar is a social media haven with every turn a quirky element of design crying out to be snapped with a filter or two thrown on top, that are sure to have the double taps notifications flowing through your Instagram. The pièce de résistance of The Botanist has to be the stunning fake Sycamore tree towering from the centre bar, souring up to the domed roof wrapped with thousands of twinkling fairy lights. The Instagram opportunities don’t stop in the main bar, with the restaurant area boasting floor-to-ceiling windows looking out over the bustling Monument and Grey Street. If you can tear your eyes from sensational views, the theme of English eccentricity carries on in the dinning room, with rustic tables and pastel painted chairs, and quirky lighting.

The bar’s talent doesn’t stop with the cocktail making, the beautiful food and the friendly staff, they also offer live music. A seemingly intimate setting against a piano on a small stage located in the bar area, with emerging local talent like Sam Thomas, having regular slots. The hours slip away in this chilled out atmosphere, with a cold beverage to hand.

If you aren’t bowled over yet by the bar then the crème de la crème has to be at the top of those intricate metal spiral staircase. Which takes you out onto their roof terrace, with a sprinkling of fairylights dusted across the shrubbery to add more magic to the experience of towering above the Newcastle skyline. How could a roof terrace be successful in the great British weather? The problem has been cleverly solved with quirky pagodas and toolshed inspired shelters dotted across the roof, to continue the treehouse theme.

A massive thank you to the management and the staff for hosting the Aphrodite team, during the photoshoot.

May 8, 2015

Virtual Abbey Road Studio Tour

Tour The Famous Abbey Road Studio

Google have teamed up with production agency Stinkdigital to create an online interactive experience which allows the user to tour the famous Abbey Road Studios, learn about the recoding process and even play around and try out some of the equipment.

Taking interactive experiences to a new level, the tour allows the user to play with the J37 4-track recorder, which was used to record the Beatles iconic Sargent Peppers Lonely Hearts Club Band, along with taking a guided tour from producer Giles Martin or DJ Lauren Laverne and exploring different parts of the complex learning about the history of the Studio or even find out how vinyl is cut.

The tour has enabled music fans to get a closer look to the legendary studio from the comfort of their own home. Archived images and videos can be unlocked as the tour progresses, making this more then just a interactive guide, but a learning source.

Google Creative Lab project lead Tom Seymour says: “We’re always looking at how we can use technology to bring people closer to cultural icons and institutions around the world.”

Visit the interactive tour

May 7, 2015

‘In That London’ – Four Marketing Training Day

Aphrodite recently had a day out of the office with a trip down to the Four Marketing HQ in ‘that London’. The sun was shining, the coffee was flowing and we caught the train (thank goodness) so the day was off to a good start.

Four marketing is a London-based PR Division of sales agency, who represent a number of brands that Aphrodite stock, including Stone Island, CP Company and Paul and Shark. The aim of the training day was to give us as much info on the brands as possible, so we can do the ‘big sell’ to you lovely lot.

Based in Garrett Street in the heart of London, the Headquarters has a minimalist exterior, with hardly any branding, which didn’t help 2 Northerners find it. After our introduction and meet and greets etc we were split into groups and made our way around different brands, which started with CP Company.

CP Company & Ten C

Headed by Graham, the CP Company and Ten C was an in depth look at the brands history, the stand out pieces that have changed the shape of modern design and the new seasons collections (which we are very excited to be receiving soon!) Aphrodite have stocked CP Company for many years and it has established itself as a firm favourite with our customer. Ten C, which many of you might not have heard of is a fairly new brand which will be welcomed to the Aphrodite collection in AW15.

Over the years CP have built up their reputation worldwide to become one of fashions most famous brands, not just in the fashion scene but in fabric technology. Osti’s exploration into the relationship between functional and stylish design have created some of the most sought after pieces to date. The brands use of sourcing materials from every corner of the world and continuously experimenting with new manufacturing techniques has given them the opportunity to produce over 40,000 garments in the brands 40 year history, each reflecting CP Company’s core philosophy – Function and Use. Experimentation and fabric technology is at the forefront of every design to enhance the functionality. To find out more about CP Company read our brand guide.

Ten C, (The Emperors New Clothes) has been designed to be a forever collection. Taking inspiration from the Hans Christian Andersen fairy tale, the brand wants the customer to look beyond what you are told to see and to value what is truly there. The ability too see past the fashion media barrage is a new interpretation of the original fairy tale. Founded by Paul Harvey, who designed alongside Massimo Osti for CP.Company for 25 seasons, uses all he has learned to create technical, timeless garments. The items themselves have no branding on the exterior whatsoever, Harvey asks for the items to be loved for what they are, not what brand or who they are associated with. More information will be available about the new collection and the brand in the coming months including a brand guide which will give you all the information you will need to know about Ten C.

Paul & Shark

Paul & Shark has been with us for a few seasons now and is growing in popularity every season. Born in 1921 in the sleepy village of Masnago, in the countryside just outside of Milan, Paul and Shark was forged from a mill which was already producing knitting textiles. It was this firm grounding in the understanding of what using quality materials meant to its customers that gave Paul and Shark the impetuous to give their designs a strong yachting design led look, to prove their materials in one of the most rigorous situations they knew. With their innovative fabrics paving the way for their expansion into other markets, from skiing, to golf and casual wear, Paul and Shark now provide an entire branded look which carries all the design idealisms of Italian craftsmanship.

Stone Island

Our last stop was the Stone Island table with the ever enthusiastic Carl. Stone Island is one of the best known brands in mens designer sports and technical wear. Their history of garment dyeing and fabric research is one of the most in depth you will encounter and it is that which defines the brand. 4 key elements that come up when talking about Stone Island and that make up the brand are: Rivetti, Garment Dye, Fabric Innovation and Military Inspiration. With a number of iconic pieces over the years, including the ‘Tela Stella’ which was the brands first jacket released in 1982, they have created some of the most advanced pieces and continue to push the boundaries of experimentation. The ‘Tela Stella’ is the name of the the actual fabric used, and was released in seven styles and 6 different colours, catapulting Stone Island into the spotlight. The Ice Jacket is another iconic piece, which is created from a heat sensitive fabric, changing colour with temperature, another technical jacket that pushed the boundaries in fabric technology. A complete Stone Island brand guide can be read here

Along with the standard Stone Island, we will also be receiving a drop of the Shadow Project for AW15. So keep your eyes peeled!

We would like to give a massive thanks to all the reps and staff at Four Marketing for their knowledge and hospitality throughout the day.

Published by Sarah Kearney, Online Editor at Aphrodite Clothing

March 24, 2014

Mens Designer Parkas

Mens Parka jackets have been one of the true staples of casual wear since their sharp rise to prominence in the 60’s. Bought forward to the fashionable eye through youthful rebellion, Parkas were first adopted by one of Britain’s most infamous cult movements; the mods. Providing great coverage from the weather, lightweight parka coats were adopted to help keep the mods warm and dry whilst riding their scooters. Meanwhile, heavier versions, which incorporated the use of fur and padded linings, were being used the world over in some of the world’s harshest climates.

Pretty Green Deansgate Parka – £125.00

Cementing men’s parkas into an unassailable position, the mod movement wore only the sharpest and clean cut of styles as their instantly recognisable uniforms. Perhaps most infamously represented by Phil Daniels, who famously played Jimmy, a scooter and mod culture obsessed youth in ‘Quadrophenia’, the classic men’s parka coat is the perfect example of laid back, simple style.

With classic styles featuring slightly looser fits that fall at thigh length, along with identifiable details such as fish tail venting at the back, the original parka coats were the choice of outerwear for an entire generation.

Pretty Green Mountain Parka – £150.00

Further advancements in the style however have bought around new features for the parka, with some labels adding modern touches to the classic piece such as tougher, more rugged materials, shorter cuts and hoods. With brands like Penfield adopting the look to continue their superb blend of style and protection, the Parka coat has become a utilitarian design, mixing practicality with fashion, providing an image that is in stark contrast with the original style that the mod’s adored.

However, despite all of the developments that the parka coat has undergone since the 60’s,one thing has always remained the same; the iconic men’s parka coat still provides unparalleled coverage and protection from the elements, no matter what the variation.

Stone Island David Light TC Jacket – £575.00

August 6, 2013

Why Does My Zipper Have YKK On It

Are you wearing a pair of jeans? Look down at your zipper. Chances are it has the letters YKK engraved into it. You may never have noticed this before or have seen it and wondered why it was there.

YKK is a company founded in Japan 1934 that is now the worlds largest manufacturer of zippers. Originally called Yoshida Kogyo Kabushikikaisha (Yoshida Company Limited), the company changed the name to YKK to match the branding on the zippers in the 90’s. The YKK HQ is based in Japan, but over the years their expansion has now seen them operate in 52 countries at 206 premises. The company produce the entire zipper including the various dyed pieces of cloth that the zipper sits upon. At their factory in Macon, Georgia, YKK even produce the brass used to craft the teeth.

The functional zipper has only came into our lives over the past 100 years yet it has became such a staple part of not only clothing but accessories such as bags and purses, cushion covers, sports equipment and much more. However the technology has not really changed in that time. You will undoubtedly have experienced a zip jamming or the teeth from the zipper falling out and in the worst case scenario haven’t been able to wear your clothing any more.

Designer clothing manufacturers that don’t want a bad reputation for their garments falling apart have turned to YKK over the years in an attempt to get the best available. YKK now produce over half of the zippers used on clothing in the world today. This equates to around 7 billion zippers per annum.

Hopefully we’ve answered your question if you were wondering why YKK was branded onto your zipper. If you hadn’t noticed then keep this in your memory bank. You never know when you’ll be on ‘Who Wants To Be A Millionaire‘ and get asked the question that you know know the answer to.

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