550 | Aphrodite



New Balance Moon Daze Teaser

New Balance ‘Moon Daze’ Pack – Landing Soon

Celebrating the Boston based brand’s annual Grey Day…

New Balance has established a legacy founded on consistent innovation and technological progress in the footwear industry; And, although the brand is often linked with cutting-edge designs in vibrant hues, it’s simply impossible to think of New Balance without picturing a classic pair of Grey trainers… But how has this come to be?

During the late 1970s, runners grew increasingly frustrated as their white trainers were being ruined by the harsh city conditions, with the main culprit being the asphalt. The consistent kicking up of dust, along with the knocking and scraping of runners’ feet, resulted in even the most durable of trainers being tinted a light grey shade by the urban environment. Keen to find a solution for the issue, New Balance opted to release an array of running trainers with lightweight grey suede uppers, perfectly matching the shades of the city’s asphalt and seamlessly integrating into consumers’ lifestyles.

New Balance 550 Moon Daze Teaser

The trainers were an instant hit, and after several decades, the colour has become a fundamental aspect of the brand’s identity, playing a crucial role in New Balance’s legacy. So much so that the brand host’s an annual ‘Grey Day’ as an homage to their adopted signature colour. As part of this years celebrations, New Balance are releasing a bespoke collection of trainers dubbed the ‘Moon Daze’ Pack. Drawing inspiration from extra terrestrial experiences, the collection is a product of the thought “what would shoes look like after walking on another planet?” And the result is out of this world…

New Balance Moon Daze Pack

New Balance 550 and New Balance 9060 – Launching 12/05/23

New Balance Moon Daze 550 Trainers

Leading the charge for the ‘Grey treatment’ is the New Balance 550, a reigning champion in the footwear industry that has been selected as the first model to receive the timeless makeover. It’s uppers are draped in light grey suede while breathable mesh panelling combines with steel blue detailing near the ankle. Branded embroidery is placed around the shoe, before the iconic N logo completes the look.

New Balance Moon Daze 9060 Trainers

Following up on the look, a pair of the brands retro-futuristic 9060 trainers arrive in a medium grey suede with subtle blue undertones. It compliments a mesh base unit and features a 3M reflective New Balance logo to the lateral side of the shoe for visibility in low light conditions. A CR heel unit and chunky outsole deliver cushioning and support to finish off the style.

Landing on the 12th of May to mark the brands Grey Day, both styles will launch on a first-come first-served basis, and be available online and in-store at Aphrodite Clothing.

New Balance 550 Trainers

New Balance 550: Fresh Colourways Available Now

Shop New Balance 550 Trainers Here

Here at Aphrodite, we are happy to welcome not one, but two new colourways into our ever-growing repertoire of New Balance 550s. The first features a more subdued palette, donning a tasteful combination of burgundy and navy appliques, while the second pair sport more vibrant iterations of marine and sapphire blues, depicting a scene reminiscent of varying depths of the ocean.

New Balance 550 Trainers

New Balance 550s have been commanding attention on the court since 1989, and have experienced a recent revival within the fashion-sphere thanks to the attentive eye of Aimé Leon Dore creative Teddy Santis in 2020 after having spotted them in an old team photo.

The growing popularity of the pair can be further attributed to the resurgence of the “dad trainer,” a trend spearheaded by celebrity endorsements from the likes of Jack Harlow, Emily Ratajkowski, and Justin Bieber. New Balance have become renowned for their quality and comfort, so with their trusted craftmanship coupled with today’s global trainer hype, we think it is fair to say that the 550s are here to stay.

New Balance 550 Trainers in White

You can pick up a pair yourself at Aphrodite, retailing at £109.00 bag them online and in-store now.