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October 26, 2022

Adidas Jeans Trainers – A Terrace Classic

Initially released way back in 1976, the Adidas Jeans silhouette has never faltered in its popularity.

The model was designed with the purpose of effortlessly pairing with denim, and has since became an archival classic that us three stripes fans all know and love. This iteration ditches the suede uppers seen on previous models in favour of a more robust and durable Cordura® fabric; A synthetic fabric, Cordura has been used in a number of military-use items such as rucksacks and trousers thanks to the incredible longevity it offers, alongside its abrasion resistant and water repellent properties, so you can guarantee that it’s going to hold up on the terraces.

Underfoot a black mudguard offers further protection and durability while complimenting the military-like olive green tones of the upper, and to ensure traction a gum outsole is featured, complete with a trefoil logo tread. The silhouette has been decorated with a Cordura Tab and gold foil branding. Of course, no Adidas trainer is complete without the legendary three stripes, which in this case arrive in olive to offer a monochromatic visual across the models upper.

Not a pair to miss out on, you can pick up a pair today online and in-store at Aphrodite Clothing.

Browse Adidas Originals Trainers Here.

April 14, 2022

Edwin Jeans Fit Guide – No More Numbers

Edwin are back with new styles of denim, the fits of which have been simplified and made easier to understand by the denim experts from Japan. Edwin like other denim brands have been known for their use of numbers to represent the different styles/fits of their jeans, most Edwin Jeans were categorized by an ED number which refers to the corresponding year that may have seen the style of jeans be popular. For example, the ED-45 is a loose-fitting pair of jeans and refers to the year 1945, where denim jeans were starting to be worn casually and where naturally looser fitting as they were more often than not worn as and associated with fit for purpose workwear. In comparison, the slim-fitting ED-80 corresponded to the 1980s, where tighter jeans were in fashion.

Now however Edwin have simplified the formula with their new styles of denim.

Edwin Regular Tapered Kaihara Fit

Some of the latest offerings from Edwin include the Edwin Regular Tapered Kaihara in this Blue Rinse. This pair hit a sweet spot as with them being a regular taper it fits the bill as an any man jean, being a mid-way between a more fitted tighter cut and the bigger more loose styles on offer, making for a solid and standard pair of Edwin Jeans.

Edwin Slim Tapered Kaihara Fit

Edwin’s new styles also offer Slim options such as these Edwin Slim Tapered Kaihara in a Blue Rinse. Having more of a consistent taper on the leg, this slim style makes for a more fitted pair of jeans without being too skinny and makes for an altogether more modern fit from Edwin.

February 8, 2022

Introducing Evisu: The New Denim Arrivals

Introducing Evisu…

Being the first Japanese denim brand to sell to Americans, Evisu had to convince an audience that did not look further than their own country at the time, that the future of high-end denim passed from Japan. Evisu dates back to when Hidehiko Yamane launched the brand as ‘Evis’, although he meant no harm, denim competitor Levis thought Yamane was copying his brand name, which led to Evisu being created. Evisu is acquired from Ebisu, which Shinoist deity of Japan, standing for luck and prosperity.

Evisu is a Japanese brand that is best known for making high-quality selvedge denim that was founded in 1991 in Osaka Japan by Hidehiko Yamane and is named after the Japanese God of prosperity Ebisu, who is the happy chap that can be seen on the Godhead leather patch. Starting out by only making up to 14 pairs of jeans a day, the manufacture of Evisu jeans has been said to be more of a labour of love where quality can never be compromised. It is this quality and attention to detail that has earned Evisu critical acclaim as one of the best makers of denim goods in the world.

Yamane was strictly against the use of disposing of the clothes which is why he decided to import vintage denim and give them a new life. Although this wasn’t good enough for the precise designer, he decided that he would go back in time and produce denim the traditional way. He would make only 14 pairs of jeans a day and finalise them with the iconic Seagull logo which was hand-painted by Yamane, returning all luxury craftsmanship of the product. Yamane made sure that every denim piece was individually made with the same amount of thought and time put into them, which is why he made so little amount. The designer previously worked as a traditional tailor, however he disagreed with how thin mass-produced jeans were being made which is why he wanted to make a denim brand where the denim was as strong as the vintage pieces he owned himself.

The Popularity Remains…

As a rise of baggy denim and patchwork pieces in the 2000s, Evisu saw these times as possibly a peak for the brand, it meant that they could show off their creativity through their denim by repeating the logo throughout some of their silhouettes, and like today, everyone was after a pair of Evisu jeans. As we know, fashion repeats and so does Evisu’s classic silhouettes so it is no surprise that their denim sees a rise in popularity once again.

The Production Process…

Raw denim is the starting point for every pair of jeans or other products, it adds a stiff and durable character while adding starch during the weaving process increases the durability of the final product. Followed by a technique called counter-twisting which prevents industrial twisting, denim treatment is applied and to complete, burning off scattered cotton fires adds a smooth finish to Evisu’s denim. Each Evisu denim product has been indigo dyed by vintage loop dying machines that pumped a cotton yarn through a royal blue dye, where after it would be kept in the roof of the Evisu factory to allow the colour to oxidise.

How they achieve this quality and authenticity in their jeans is by using only selvage 12.2oz to 13.5oz weights of denim which is made in the traditional vintage way using original shuttle looms, which produces a looser weave and rougher texture making for a solid denim. The unmistakable indigo colour is achieved by loop dying the yarns up to 30 times and will change over time in the unique way as the owner wears and washes their Evisu’s. As well as the quality, the attention to detail is quite literally in every inch of Evisu jeans, starting with the 9 different threads that may be used on certain parts of the jeans as a nod to how classic workwear was made.

he Godhead patches made from leather, poplin and cotton all depict Ebisu the God of prosperity and feature Kanji script which refers to the quality roots of Evisu. The back pockets also feature a lining at the bottom so any objects in them will not protrude or damage the pocket and as a finish with a flurry each Evisu Seagull logo is hand-painted onto each back pocket making for slight differences with each pair of Evisu jeans.

Celebrity Sightings…

It is no surprise that celebs also wanted to hop onto one of the best denim brands out there, Beyoncé was seen wearing one of the brands most iconic denim silhouettes in Destiny’s Child ‘Lose My Breath’ music video, while Jay Z also mentioned in one of his songs, ‘his ain’t Diesel… These is Evisu’. Evisu has become its own aesthetic during these times and was represented as a ‘luxury’ product. These American-style jeans have been purchased by the likes of David Beckham along with many rappers and DJs, people seeing these figures wearing Evisu meant that the brand was able to convince many outside of the denim community that the future of high-end denim was in Japan.

Products…

However, Evisu offers more than just their classic denim jean silhouettes like the Evisu Yellow Seagull Print Jeans or the Evisu White Seagull Print Jeans, classic monochrome Daruma T-Shirts in White and Black also hit the shelves of Aphrodite. With a bold Daruma Doll pattern to the front reading the brand name, these instantly recognisable pieces can be easily paired with any Evisu denim for a classic all-Evisu look. Or the Evisu Seagull Denim jacket sees the perfect outerwear piece for the spring weather ahead, layer over a hoodie or a t-shirt for a casual outfit to suit any occasion. Arriving in a trucker fit, this timeless style is one to grab if you’re after a versatile jacket to throw on.

When Yamane first started to paint the seagull arcuate, he said he started it as a joke and he had no idea that anyone would actually buy them. From something that went from a joke to being something that the designer spend his whole days putting time and effort into one pair, this shows his love and dedication to his brand but also denim.

Shop the Evisu new arrivals online and in-store now.

January 20, 2022

Carhartt WIP Newel Pants: Denim Duo Drops

The inclusion of Carhartt in Aphrodite’s vast denim range is not one to be taken lightly; Featuring brands such as Edwin and Nudie, only the best jeans can be admitted onto our shop floor.

But why do Carhartt WIP Jeans make the cut?

Carhartt’s Work in Progress range is a fusion of the brand’s origins in rugged workwear, and their contemporary take on fashion. So it’s a no-brainer that they have taken their approach to jeans. Oozing with style, the Carhartt Newel Pants are crafted from a Poly-Cotton blend that increases durability, whilst keeping that soft denim feel. The button fly houses subtle Carhartt branding and contrast stitching adds a nice hint of colour. The jeans are finished off with a Carhartt patch logo: a logo synonymous with quality.

How do they fit?

Carhartt’s Newel Pants opt for a relaxed tapered fit, creating a more laidback, casual look. They run true to size and come in a regular length (32″).

How can I take care of my Carhartt Jeans?

Aphrodite advises that you don’t wash your denim! Washing a good pair of jeans (like these) can ruin the material and decrease their lifespan. If your pants are marked, first try rubbing them with a damp cloth. If they smell opt for airing them on your clothesline. However, if you absolutely must wash them, Carhartt advises you to do so inside out on a 40-degree wash.

How should I style them?

Carhartt’s Newel Pants are unbelievably versatile. You can wear them as seen above, with an overshirt and boots for more of a rugged worker look. Or choose a graphic tee and smart trainers for a more casual day-to-day look. Whatever you wear with these jeans, they will transform your style and elevate your look.

Dropping in both a blue and stone washed colour, the Carhartt Newel Pants are available to shop now. Purchase both online and in-store.

Browse Carhartt

May 14, 2020

Replay Brand Guide

Replay Jeans Fit Guide

Along with its sister labels REPLAY&SONS and WE ARE REPLAY, denim powerhouse REPLAY is situated under Fashion Box S.p.A.’s umbrella – an Italian company which prides itself on the mass production of denim, dating all the way back to 1981.

In the decades since its launch, REPLAY has redefined the jean sector by manufacturing styles which not only work great on the surface but that also carry so much more than the standard superficial requirements. We’re sure you’ll all agree, jeans are a crucial component within your rotations; not only do they see us through myriads of occasions, but they also help bolster the fabric of our own personal identity. REPLAY recognises and responds to this factor by continually toying with fits, fabrics, colourways and environmental needs which all meld to fulfil the wearer’s individual criteria.

Replay of Recent

In 2012 REPLAY and its parent company Fashion Box built a new path for itself after footwear maestros Matteo and Massimo Sinigaglia acquired a majority share within the business. As fresh-face CEOs of the business, the brotherly duo geared millennial-tuned matters into the company, for example, striking a four-year long deal with FC Barcelona’s first team and officially enlisting Neymar Jnr as one of the brand’s ambassadors, in turn grasping mass market appeal across the globe.

As well as injecting star power into the brand’s new-found formula, Matteo Sinigaglia additionally brought REPLAY up to speed with the ever-changing status of the industry, stating “we understood that denim has an authentic origin but needs a contemporary relevance.” With that said, the Sinigaglia family proceeded to launch the REPLAY Hyperflex line – a responsible denim range that strived to revolutionise the industry as we knew it. In doing so, REPLAY’s jeans uncovered tenancy at the epicentre of innovation, employing a three-layer manufacturing strategy that combined elasticity, fabric recovery and comfort. This leading-edge composition of a Lycra central corespin, wrapped in polyester with an outer cotton layer, helped engineer and then protect their jeans’ ability to stretch.

How Do Replay Jeans Fit?

If you’re yet to invest in a pair of the brand’s jeans, we highly recommend doing so since there’s a plethora of styles that cater to all sorts of different needs. Discover the fit of REPLAY Anbass, REPLAY Rocco and REPLAY Zeumar in the jean guides below.

Replay Anbass Fit

Just one of the imprint’s signature silhouettes, but by a clear mile the most popular – REPLAY Anbass is a slim-fitting jean that will remain an evergreen piece within your roster. Subject to 44 pre-finish washes, the Anbass is constructed with a regular waist, tight cut through the leg and comfort-rich seating within the thigh. Often found carrying a five-pocket build and faint, sandpapered whiskers on its base, complete with a reverse leather brand patch.

Replay Rocco Fit

In contrast to REPLAY’s Anbass, REPLAY Rocco is subject to just 5 pre-finish washes. Rendered with a regular waist and comfort fit construction on the hips, this straight leg jean boasts five classic pockets, a zip fly and plenty of everyday versatility.

Replay Zeumar Chino Fit

In a brief but slick blip from their jean offerings, the Italian brand turns its attention to chinos with the REPLAY Zeumar. Regular on the waist and slim through the leg, this fitted design utilises the brand’s stretch-imbued Hyperflex 11.5oz denim and two production washes – comprising an old colour garment dye and stonewash. Choose the Zeumar chino for unrestricted movement through elevated occasions.

Browse Full Range Of Replay Jeans

January 17, 2020

Style Guide : How To Wear Denim

Denim Styling For The Modern Man

Deriving from the work-mans’ aesthetic, denim has been a notable part of mens’ fashion culture for over a century, revolutionising the way men dress and express their style. Heavily influenced over the years by politics, music, art and youth culture, denim has become a timeless fabric in various forms, catering to every man in every generation. Whether it be in traditional indigo jeans, to distressed jackets in acid wash, denim has evolved beyond its originals means, allowing it to complement any outfit for any occasion.

Smart Casual

The first thing to come to someone’s mind when thinking of denim is a classic pair of jeans, being a statement piece for most male wardrobes. Being something that can easily smarten up an outfit without trying too hard, jeans are now a go-to for most day to night affairs. The versatility in the garment allows you to easily adapt to any formality, whether they be paired with a crisp white shirt and dress shoes for a smart day time look, or with some sneakers and a bold graphic tee for a more vibrant night time look.

One style that a pair of jeans is prominent in is the classic 50’s mod trend. Heavily influenced by music and modern style icons like Liam Gallagher, this look represents the essence of mens’ formal style clashing with a casual comfort. Jeans have become a quintessential part of the look, with a roll up to highlight the socks typically styled with desert boots or dress shoes. Try styling it with an over shirt to layer up with various textures to nod to the smart comfort that the mod look boasts.

Get The Look:

The Denim Jacket

Oozing style blended with a hint of edginess, a denim jacket is the perfect addition to any outfit. An easy way to dress up a basic silhouette, a denim jacket is the ideal ‘chuck-on’ that ends up making the statement for the full look.

Challenge yourself by stepping away from the traditional sense of a denim jacket and become bold with your choices, going for a treated version. With hand done distressing, a large logo embossment to the back alongside intricate metal detailing, the Balmain denim jacket featured in this look is forefront in its evolution. Let the jacket do the talking, pairing it with a darker hue such as black or a deep indigo navy to highlight the structure of the fabric and the natural wear and tear it will provide. Adding character and flair to your outfit.

Get The Look:

Double Denim

Usually a phrase that would spark dread amongst most, double denim is a trend that everyone should get in on. Allowing you to really appreciate it in all its’ forms, doubling it up gives you the chance to layer up on texture and shades, forming a coherent and versatile look.

DSquared2 is a main competitor amongst denim and experimentation, providing several treatments and design accents to nurture your style needs. With their statement distressing and paint splatter, layering up their items can really intensify the manipulation of the classic material, resulting in a raw and versatile appearance. Take advantage of the chance to layer up and introduce new prints amongst the acid wash, with a bold stripe to help break up the outfit. Match with a pair of sneakers to finish off the look.

Get The Look:

Denim allows you not only to nod towards a history of style, culture and revolution in your clothing, but also have fun and experiment with layering, fabric treatments and prints. Despite being a classic piece in menswear fashion, modernization of it over the years has introduced a youthful and raw aesthetic.

Explore our range of denim online at Aphrodite Clothing.

January 30, 2019

Cold Weather Essentials

It’s brass, the possibility of snow is inevitable and you can’t keep wearing all your clothes at once to try and stay warm. Desperate times call for desperate measures and what you need is some reliable, durable and protective gear to see you through mother natures worst. Robust denim, a Thick jacket, cosy beanie, tough boots and of course the all-important colourful socks. Behold, the answer to all your winter woes.

Unless you plan on hibernating until spring has sprung then the threat of snow looming on the horizon may have you shaking in your suede shoes. When it comes to cold, wet, generally unpleasant weather the truth is you just can’t go wrong with a premium pair of leather boots. We chose the Avoriaz Jannu from Paraboot. Handmade in France for the toughest terrain the boots feature a padded collar and tongue for exceptional comfort as well as a double-stitched Norwegian welt commando sole for grip, support and sturdiness. Top it all off with some heavy duty striped laces and a rich waxy brown colour for a touch of mature styling and watch your icey fears melt away. But, of course what is a good pair of boots without a really nice set of socks to go with them? Luckily for us our cold weather fellow northerners across the pond, Norse Projects have just supplied us a fresh batch of their twisted cotton yarn socks in yellow, purple and, the colour we decided to opt for, red. Very nice indeed.

Next on the list is a jacket. What jacket? The jokers among you may ask and for that, we’d give you a solid exhale from the nostrils and a firm shake of the head. But we aren’t here to joke around not when it comes to waiting for the bus in below freezing. We’re looking for water and wind resistance, a warm lining and plenty of embedded functionality, let us introduce you to the Wyndham parka from Canada Goose. With the brands signature down filling, a removable fur ruff lined hood, rib knit cuffs and a total of 6 pockets including, fleece lined hand warmers, the jacket is designed with extreme conditions and the coldest climates in mind. Finished with a two-way heavy duty zip with additional press stud flap and the Canada Goose patch to the arm this coat makes all the right moves when it comes to keeping you nice and toasty on your urban escapades. Nipping out on a teabag run at work? No worries. Football match? See you there. The beach in -6°C? Lets do it.

For those of us who have ever got caught in the rain in a pair of sweatpants we know it’s less than ideal. Couple this with the harsh frost ladened winds and you’ve got yourself a pretty abysmal time by all accounts. Well, try not to beat yourself up too much because, as we all know, after the rain comes a rainbow, in this case, a rainbow pair of selvage denim from Edwin. Cut from a 12.8oz denim with a mid-rise and relaxed, tapered fit, the jeans are robust enough to last you a lifetime without sacrificing on comfort. Made in the Kuroki Mill in Japan the denim is complete with signature Edwin branding to the back and some delightful stitch detailing.

Did you know the majority of your heat escapes through your head? Well, that’s what everyone reckons anyway. Regardless throwing on a beanie at this time of year is never not a good idea. To finish our look off we decided to go for some subtle matching, pairing an olive Canada Goose beanie with the tones found throughout the camo patterning. Made from a thick 100% wool for both a quality fit and insulating properties, it boasts the unmistakable Canada Goose seal of approval to the front ensuring everyone you pass on the streets knows you mean business.

So there we have it some of our top picks to see you through to the summer. You can find all of the products shown above online and in store right now as well as a wide offering of other boots, coats, legwear and accessories.

Shop Cold Weather Essentials Now

July 23, 2018

How To Repair Denim, Featuring Nudie Jeans

Over the years we have championed Nudie Jeans at Aphrodite and we actively try to engage with our customers in-store and online to tell them as much as we can about the quality and the story behind the brand. Some of our die-hard denim connoisseurs will wear their jeans continuously for months, letting the denim show the wear and tear of their daily lives over time. A faded outline around a pocket shows where they carry their phone; a hole in the bottom area might indicate a lot of sitting down; a stained area might have a funny story attached to it. A pair of Nudie jeans can be a timeline of your life.

Of course, not everyone feels comfortable wearing denim with holes in which generally happens through a passage of time with every pair of jeans. Pre-washed jeans are the worst offenders for sustaining holes and abrasions over a shorter period of time than a dry/raw pair. This is because the washing/dyeing process weakens the cotton and it breaks down quicker. To combat this, Nudie has produced a series of videos and infographics, In honour of ‘Repair, Reuse, Recycle’ to give your jeans a new lease of life. Below we have shared one of the videos from Nudie Jeans which shows one of their experts repairing a pair of Nudie. In their own words “…repairing your favourite pair is a fairly easy task” and watching this video, they make it look quite straightforward to anyone that isn’t afraid of using a needle and thread.

In a time when money is tight around the globe, it might be an option that you turn to rather than purchasing a new pair of jeans. If you love your jeans and can’t bear to part with them, repairing them give you a new appreciation for them to know that you have breathed new life into them when they were looking so fragile and weak.

What You Need:

Sewing machine
Matching thread (or contrasting if you’re brave)
Scissors
Textile glue
A spare patch of denim

STEP 1: Ready up your thread in the sewing machine, trim the raw area of the torn Jeans for a clean work area. Cut out a patch of denim from your least favourite but similar tonal jeans.

STEP 2: Place a smattering of textile glue around the affected area, as well as a liberal amount on the spare patch. Apply the patch to the tear, adhesive down.

STEP 3: Time to fire up the sewing machine and begin the attachment. Begin to create a layer of extra fabric by sewing up, down, and all around the tear and patch.

STEP 4: Once adequately attached, check over for any loose areas and trim any excess thread / excess denim from the patch.

Past the Point of Repair? Treat Yourself to Brand New Nudie Jeans

May 30, 2018

Nudie Jeans Fit Guide

Are you wanting to buy a pair of Nudie Jeans, but you’re not entirely sure which Nudie Jeans fit will suit you? Not to worry, check out our simple Nudie Jeans fit guide to discover which pair will become your signature style.

Where Do Nudie Jeans Names Come From?

Now you may think, Grim Tim, Steady Eddie, Dude Dan…What does it all mean? The names of the different styles were inspired by founder Maria Erixon’s family and friends. There are many different styles of Nudie Jeans. These are the styles that we currently stock:

How Do Nudie Jeans Fit?

We break down each style of jeans in our Nudies Jean Fit Guide below to try and guide you to the pair that will be right for you.Grim Tim

The Nudie Jeans Grim Tim is a slim fit with a straight leg, keeping the same width from the waist to the ankle opening. Other features of the jean include a full button fly with outer pockets and the iconic orange Nudie stitching. The ultimate ‘in-between’ Nudie jeans fit for those casual days.Lean Dean

The clue is in the name, Nudie Jeans Lean Dean is a slim, tapered leg jean fabricated from light cotton with an added stretch for comfort. The silhouette has a normal rise and waist, with a slight taper from the knee to the leg opening.

Steady Eddie II

The Nudie Slim Adam is a sophisticated option, offered in a variety of fabrics including canvas, twill and crosshatch. As with any Nudie design, this silhouette is sustainably crafted using organic cotton. Due to the Adam’s myriad colourways and type of construction, it can often be categorised as a formal chino, and therefore, implemented in this way.

What to wear with Nudie Jeans

A pair of Nudie Jeans can add a classic element to different looks. In the past, we have channelled skaterwear denim along with timeless Britpop style. The beauty of jeans is that they’re so versatile, especially Nudie as they are so many styles and fits to suit any occasion. For example, you can rely on a pair of Skinny Lin jeans to match with a slim fit shirt and brogues for a smart casual trip to the pub. If you’ve got a day out planned, Lean Dean provides the right look with extra comfort. Simply pair with a white logo t-shirt and a lightweight windbreaker for an everyday look.

Where to Buy Nudie Jeans

Here at Aphrodite Clothing, we stock a wide range of all styles in a variety of colours.

What’s your favourite Nudie Jeans design? Let us know in the comments below.

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