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New Arrivals: Trio of New Adidas Samba OG Colourways

The Enduring Allure of the adidas Samba OG: A Timeless Icon Arrives in New Colourways

In the ever-evolving landscape of streetwear and sneaker culture, there are icons, and then there are legends. The adidas Samba OG is undeniably the latter—a timeless silhouette that has not just weathered the storm of trends but has become a cultural movement in its own right. Now, brace yourselves, sneakerheads and fashion aficionados, as we unveil a trifecta of fresh hues that will elevate your street style game to unprecedented heights.

Legacy Cemented: The Popularity of the adidas Samba OG Explained

Originally conceived as an indoor football trainer amidst the rebellious 1950s, the Samba has evolved into a symbol of sartorial self-expression. As countless cultural movements have waxed and waned, the Samba has remained a steadfast companion, seamlessly transitioning from pitch to pavement. Crafted from premium leather, the Samba’s timeless profile is an homage to its roots, with serrated 3-Stripes and a reinforced toe that proudly echo its sporting heritage. But make no mistake; this is not just a sneaker; it’s a statement that continues to resonate.

2023: Year of the adidas Samba?

In 2023, the adidas Samba OG remains a timeless icon, defying trends and captivating a diverse audience. Favored by celebrities like Frank Ocean, Bella Hadid, and Kendall Jenner, the Samba has transcended generations. Collaborations with Grace Wales Bonner, Palace, and KITH have elevated its status, while social media, particularly TikTok, continues to introduce the classic silhouette to a new wave of enthusiasts. In a market saturated with innovation, the Samba’s clean minimalism stands out as a versatile, affordable alternative, proving that sometimes, simplicity with three stripes and a gum sole is all you need.

Three New Colourways to Deck Out Your Shoe Rotation

Shadow Olive / Preloved Green and Gum Sole:

Enhancing any outfit with low-key olive green and bold accents, this colourway seamlessly blends iconic design with everyday comfort.

adidas Samba OG Shadow Olive / Preloved Green

The vibrant hits at the sawtooth three stripes and heel tab make a subtle statement, while the carefully selected combination of colour tones allows this pair to remain versatile in terms of styling.

Carbon Dark Grey, Better Scarlet Stripes with Gum Sole:

In sleek carbon grey with scarlet red accents at the sidewalls and heel tab, these sneakers pay homage to the Samba legacy.

adidas Samba Trainers in Carbon / Better Scarlet / Gum

The guilded model ID on the sidewall provides a stamp of approval from these giants of sportswear, while the gum sole ensures both style and functionality.

Dark Brown with Preloved Yellow Accents and Gum Sole:

The last of the three is presented in a chocolatey dark brown with subtle autumnal ochre accents, offering a distinctly retro look.


adidas Originals Samba OG Dark Brown / Preloved Yellow / Gum

The enduring popularity of the Adidas Samba OG shines through in this sophisticated colourway, striking the perfect balance of comfort and iconic design, making it an infinitely wearable style for years to come

In a world where trends come and go, the adidas Samba stands tall, unyielding and unapologetic. Elevate your kick game and make a statement that recognises sporting legacy.
Shop the adidas Originals Samba OG in store and online with Aphrodite or browse our full selection of adidas trainers.

New Balance 1906 Protection Pack Metallic Silver Now Online

Excitement is in the air at Aphrodite as New Balance unveils its latest drop – the 1906 Protection Pack Metallic Silver.

Experience the perfect blend of tradition and modernity with NB’s latest release, skillfully fusing the brand’s storied heritage with cutting-edge design. Immerse yourself in a timeless silhouette, artfully inspired by the founding year of New Balance.

New Balance 1906 Metallic Silver Pair

The Protection Pack introduces a modern twist to the classic 1906D, featuring a mesh upper with deconstructed suede overlays for a sleek and urban appeal. This not only nods to the brand’s roots but also draws inspiration from the running shoes of the early 2000s, creating a timeless yet contemporary aesthetic.

New Balance 1906 Metallic Silver Side View

What sets this release apart is the infusion of cutting-edge technology. With ACTEVA LITE and ABZORB SBS in the midsole, these trainers deliver unparalleled comfort and stability. The TPU heel cage ensures added support, while reflective detailing enhances visibility, making these sneakers not just stylish but functional for any occasion.


New Balance 1906 Protection Pack Top Down


Inside, a moulded Ortholite sockliner and N-Ergy midsole provide a plush, cushioned feel, ensuring your feet stay comfortable throughout the day. The Stability Web technology adds arch support to the  Protection Pack Metallic Silver, and gel heel inlays absorb shocks, making these sneakers a perfect blend of style and performance.


New Balance 1906 Protection Pack Heel Detail

Completing the look is a grippy rubber outsole that guarantees traction on any surface. Woven N logos and subtle detailing add a finishing touch, marking this release as a symbol of New Balance’s commitment to quality and style.

Don’t miss out on this exciting launch – head online now and secure your pair of the New Balance 1906 Protection Pack Metallic Silver. Elevate your footwear game with a blend of history, innovation, and undeniable style.

New Balance 2002R Protection Pack

2002R Protection Pack Ripstop: Where Style Meets Durability

Welcoming The 2002R Protection Pack Ripstop

We are thrilled to announce this long-awaited  New Balance 2002R Protection Pack Ripstop on October 1st; an even more durable and utilitarian development on a contemporary silhouette. This latest pack has landed in 3 colourways, including Dark Moss, Sandstone and Eclipse, giving you lot a wide array of options to adapt the shoe to your personal style. 

New Balance 2002r Protection Pack Ripstop

Durability Upgraded: The 2002r Protection Pack Ripstop Makeover

The 2002R silhouette has been a favourite among collaborators, with recent releases from Atmos, Shoe Palace, and DTLR garnering widespread attention. However, it’s the “Protection Pack” that has truly captured hearts with its future-relic vibe. This series has not only seen several successful collaborations but also over a dozen impressive inline releases.

New Balance 2002r Ripstop Protection Pack Toebox

One of the standout features of the protection pack is, of course, the jagged-edge overlays, adding a touch of ruggedness to the design. The exposed heels, revealing the iconic NB logo, add to the distinct charm of these sneakers.

New Balance 2002r Ripstop Protection Pack Heel Detail

However, the highlight of this Protection Pack iteration lies in the base layer – ripstop nylon. This tough and durable material ensures that the shoes can withstand any challenge thrown their way, making them perfect for the urban explorer. 

New Balance 2002r Ripstop Protection Pack Toggle

Adding to the utilitarian style, this update introduces a bungee lacing system, a first-time detail that offers both functionality and an edgy aesthetic. The fusion of durability and style in the New Balance 2002R Protection Pack Ripstop makes them a must-have for sneaker enthusiasts and fashion-forward individuals alike. 

Whether you’re a collector seeking the next pair or simply looking for footwear that can keep up with your pace, the New Balance 2002R Protection Pack Ripstop is the ultimate choice.

Don’t miss your chance to own a pair of these masterfully designed, soon-to-be iconic New Balance – head to Aphrodite Clothing in-store and online on the 1st of October and secure your favourite colourway before they’re gone.


New Balance 9060 Banner

New Balance 9060: Unbeatable Comfort in 3 New Colourways

We are delighted to announce the latest drop of New Balance 9060 colourways here at Aphrodite. These exceptional sneakers fuse contemporary design with unbeatable comfort, making them the perfect addition to your footwear collection. This versatile, bold silhouette seamlessly adapts to various settings, from rocking a fashion-forward casual look to deciding on a semi-formal ‘fit for the weekend, making them the perfect choice for any occasion.

New Balance 9060 Range

The New Balance 9060 Trainer is a masterpiece of modern design with clean lines and a contemporary profile, and these three timeless colour options prove, once again, that New Balance are truly the kings of combining comfort with forward-thinking design.

New Balance 9060 Magnet

Experience unrivalled comfort with the 9060 Trainer, thanks to New Balance’s cutting-edge cushioning technology, including a responsive midsole, ensuring that every step is a treat for your feet. Durability is the 9060 Trainer’s forte, with its robust construction and reinforced outsole designed to withstand the rigours of your active lifestyle, ensuring your investment lasts for years to come.

New Balance 9060 Mushroom

These versatile sneakers seamlessly adapt to various fashion scenarios, from dressing up for a semi-formal event to keeping it casual on the weekend, making them the perfect choice for any occasion. Paired with jeans, chinos, or shorts the styling possibilities are endless.

New Balance 9060 Arctic Grey

At Aphrodite Clothing, we pride ourselves on offering premium-quality products, and the New Balance 9060 trainer exemplifies this commitment to excellence, boasting top-notch materials and meticulous craftsmanship. Each pair represents the highest standards of quality and performance. Visit our store today to explore these three striking colourways and discover why the 9060 Trainer is a true embodiment of style and comfort.

Saucony Pro Grid 2 Motion

Trainer Drop: Saucony Grid Shadow 2 OG in New Colourway

Athletics-Inspired Excellence: The Saucony Grid Shadow 2 OG in Clean White and Blue

Saucony, renowned for its technical prowess and athletic designs, proudly presents a new release that seamlessly fuses fashion and performance. The Saucony Grid Shadow 2 makes its mark in a pristine white palette, accentuated by a vibrant blue hue and we are delighted to announce their release here at Aphrodite Clothing.

Saucony Pro Grid 2 Motion

A Timeless Revival: Exploring the Details

The Grid Shadow 2, originally a formidable running shoe, has solidified its place in Saucony’s legacy over the years. However, rather than remaining a solely performance-focussed shoe – as it has been for decades – the ‘OG’ iteration of the Grid Shadow 2 instead effortlessly blends both style and functionality. Drawing from Saucony’s rich heritage, this release seamlessly weaves classic athletic aesthetics with contemporary comfort and versatility. Now, it returns with meticulous attention to detail.

Saucony Pro Grid 2 Tongue Branding

A breathable mesh lining embraces every step and harks back to its track and field origins, while the harmonious interplay of nubuck and leather creates an aura of luxury to the upper. Reflective logos add a touch of timeless charm, and carefully placed cobalt blue accents infuse these sneakers with renewed energy.

Saucony Pro Grid 2 Side Shot

Reflective logos, representing the present, harmonise effortlessly with the cobalt blue accents, resulting in a symphony of style that bridges the gap between the classic and the modern. With each step, you experience the heritage-driven craftsmanship that has defined Saucony for generations.

Saucony Prog Grid 2 Sidewall Close Up

Athletics-inspired fashion converges with contemporary elegance with the Saucony Grid Shadow 2 OG in Clean White and Dynamic Blue.

Elevate Your Footwear Game with the Saucony Grid Shadow 2 OG, where athletics-inspired fashion converges with contemporary elegance in this Clean White and Blue colourway. Discover the seamless fusion of pristine white and vibrant blue – a combination that encapsulates the essence of both sports and fashion.

Don’t miss the chance to own this reimagined icon and shop the Saucony Grid Shadow 2 OG at Aphrodite Online.


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Axel Arigato: Brand Guide

Axel Arigato: A Sustainable Fashion Journey

Axel Arigato, a contemporary Swedish footwear and accessories brand founded in 2014, has swiftly become a global favourite among fashion enthusiasts due to its strong focus on design, quality, and sustainability. Our brand guide offers a comprehensive insight into Axel Arigato’s sustainability practices, manufacturing process, history, and distinctive designs that have cemented its position as a prominent player in the fashion industry.

History: A Visionary Beginning

The journey of Axel Arigato began in 2014 when founders Max Svärdh and Albin Johansson joined creative forces to establish a brand that would redefine contemporary fashion. Driven by a shared passion for streetwear aesthetics and a commitment to high-end craftsmanship, they embarked on a mission to create footwear that transcends conventional boundaries.

Inspired by their worldly travels, architectural marvels, and the vibrant realm of contemporary art, Max and Albin set out to craft designs that exude a unique blend of minimalism and refined elegance. They envisioned a brand that would cater to fashion enthusiasts seeking stylish products of unparalleled quality.

Right from the outset, Axel Arigato distinguished itself by embracing a direct-to-consumer model, sidestepping traditional retail channels. This innovative approach allowed them to offer premium products at more accessible price points, striking a chord with discerning consumers seeking authentic luxury without compromise.

The brand’s distinct designs and emphasis on creativity quickly garnered a devoted global following. As Axel Arigato expanded its product range to include accessories and ready-to-wear, it remained unwavering in its commitment to deliver exceptional craftsmanship and distinctive style.

Innovative Fashion: Leaving a Lasting Mark

Axel Arigato’s iconic logo, a gold-plated bird, symbolises the brand’s ethos of continuous evolution and boundless freedom of expression. It embodies their determination to break barriers and continually push the boundaries of design and creativity.

Axel Genesis Cluster

One of our Essential products online, the Genesis is a particular favourite at Aphrodite.

The brand’s limited-edition drops, coupled with their commitment to limited production runs, amplify the exclusivity and allure of their products. This not only supports sustainability but also instills a sense of urgency and excitement among their loyal customer base.

As Axel Arigato journeyed through the fashion landscape, its dedication to sustainability and ethical practices became more pronounced. Rooted in transparency and the drive to make a positive impact, the brand set out to redefine modern fashion by incorporating sustainability into its core values.

A Bright Future with a Responsible Legacy

Today, Axel Arigato stands as a visionary pioneer, fusing fashion with sustainability to leave a lasting impression on the industry. By continuously striving to reduce its environmental impact and embracing innovative design, the brand has created a legacy that inspires positive change.

Axel Rush Trainers

The Axel Arigato Rush trainer is a recent model that uses the same athletic DNA as the Genesis as inspiration.

As Axel Arigato embarks on the next chapter of its journey, one thing remains constant: the unwavering commitment to make the world of fashion more responsible, more compassionate, and more exciting. With an ever-evolving vision and a penchant for pushing boundaries, Axel Arigato is poised to lead the way towards a brighter, more sustainable future in the realm of contemporary fashion.

Sustainability Practices

Axel Arigato is deeply committed to minimising its environmental impact through sustainable practices. They prioritise using eco-friendly materials, such as organic cotton, recycled polyester, and recycled rubber, significantly reducing their carbon footprint and promoting waste reduction during production. Water conservation is equally crucial, achieved through water-efficient dyeing and finishing techniques that conserve local water resources and contribute to broader environmental preservation.

Axel Sustainability

Axel’s sustainability model is exemplary. Click the image to read our blog post highlighting the great work being done by some of our key brands.

Waste reduction is at the core of Axel Arigato’s efforts, implemented through recycling programs and upcycling materials across their supply chain. Their packaging, crafted from recycled and recyclable materials, ensures sustainability throughout the customer experience. The brand’s limited production runs and Axel Xchange program, focused on circular sustainability, showcase their commitment to reducing waste.

Animal Welfare and Carbon Emission Reduction

Axel Arigato adheres to a strict no-fur, no-exotic-skins policy, emphasising their dedication to animal welfare while creating stylish, ethical products. Responsibility for their carbon emissions drives the brand to actively measure and reduce their footprint. Through energy-saving measures in offices and stores, alongside initiatives for reforestation and renewable energy projects, Axel Arigato contributes to a greener future.

Transparency and Ethical Manufacturing

Transparency is fundamental to Axel Arigato’s sustainability practices, with comprehensive information on their website empowering customers to make informed choices. The brand ensures that ethical labour practices are upheld by manufacturing partners, fostering fair wages and safe working conditions for all employees.

Craftsmanship and Distinctive Designs

Craftsmanship is paramount to Axel Arigato’s manufacturing process. Each product is meticulously handcrafted in Europe, reflecting the brand’s commitment to quality and durability.

Axel Atlas Trainer

A slightly more sporty take on the Clean 90, the Atlas Trainer is another minimalist modern classic from Axel Arigato.

The fusion of traditional techniques with modern technology results in distinctive designs that feature clean lines, attention-grabbing details, and a diverse colour range. Axel Arigato’s collaboration with artists and designers yields unique capsule collections that enhance the exclusivity and excitement for their loyal customer base.

Axel Arigato’s sustainability journey exemplifies how fashion and sustainability can harmoniously coexist. With a focus on eco-friendly materials, responsible manufacturing, and distinctive designs, Axel Arigato has redefined modern fashion while leaving a positive impact on the environment. As the brand continues to evolve, their unwavering commitment to sustainability will undoubtedly inspire a responsible and greener future in the fashion industry and beyond.

Shop Axel Arigato Footwear Online at Aphrodite1994.

New Balance Sequoia Heel

Trainer Drop: Iconic New Balance 991 Released in ‘Sequoia’

Following on from the recent New Balance 1906 Protection Pack drop, we are proud to announce the release of the timeless Made in UK New Balance 991 at Aphrodite in an earthy ‘Sequoia’ brown colourway.

Crafted to perfection in the United Kingdom, the New Balance 991 exemplifies the brand’s unwavering commitment to impeccable craftsmanship and quality. Each element of the shoe has been meticulously curated, promising exceptional durability and style that transcends seasons.

New Balance 991 Sequoia Upper Lower

The ‘Sequoia’ colourway stands as a testament to New Balance’s ability to infuse elegance into athletic footwear. Sublime earthy tones intertwine, emanating an aura of neutrality and sophistication. It is a hue that transcends trends, adding a touch of subtlety and class to any ensemble.

New Balance 991 Sequoia Side View

The eagerly awaited arrival of the New Balance 991 ‘Sequoia‘ reinforces its status as a collector’s item for discerning sneakerheads. This drop epitomises the fusion of contemporary design with classic sensibility. From the city streets to boardroom meetings, these sneakers command attention with their unparalleled grace.

New Balance 991 Sequoia Sole Unit

Beyond their aesthetics, the New Balance 991 ‘Sequoia’ boasts a harmonious marriage of style and performance. The breathable mesh base, adorned with suede and leather overlays, assures unparalleled comfort and support for extended wear. A structured heel cage enhances stability, while N-ERGY technology and EVA foam in the midsole elevate cushioning to sublime heights.

In a world where style merges with utility, the New Balance Made in UK 991 ‘Sequoia’ is a triumph of design and engineering. It stands as a beacon of fashion intelligence, capturing the essence of adventure and style in one captivating creation.

Shop the New Balance 991 Sequoia at Aphrodite Online on its release on the 3rd of August.

Moncler Trailgrip Lite 2 Drop

Latest: Moncler Trailgrip Lite 2 in Three New Colourways

At Aphrodite, we’re thrilled to announce that Moncler, the renowned Italian luxury brand, is set to release three new colourways of the sought-after Moncler Trailgrip Lite 2 on July 4th both in-store and online. With their exceptional design, comfort, and performance, these trainers are sure to become a must-have addition to any design-conscious sneakerhead’s collection.

Moncler: Urban Outdoor Luxury

The Moncler Trailgrip Lite has already established its reputation as a versatile sneaker that effortlessly combines fashion and functionality. With the release of three new colourways in the revamped Trailgrip Lite 2, Moncler offers even more options to elevate your style and complete any functional ‘fit.

moncler trailgrip colourways

Whether you prefer a classic, understated silhouette or a bold and vibrant statement, there’s a colourway to perfectly match your taste in this stunning and versatile new iteration of a contemporary classic.

Contemporary Footwear Icons: The Versatile Trailgrip Lite 2

Beyond their prowess in producing iconic apparel, Moncler footwear is renowned for its scrupulously crafted, versatile array of hybrid outdoor trainers, sliders and court shoes. And the Trailgrip Lite 2 is a shining example of their dedication to superior craftsmanship. These sneakers are meticulously crafted with attention to detail, incorporating a range of exceptional features that set them apart from the rest.

Featuring a wide-set lacing system, the Moncler Trailgrip Lite 2 offers a customisable fit that ensures maximum comfort and support. The wider spacing between the laces allows for easy adjustment, accommodating a variety of foot shapes and sizes.

moncler trailgrip lite 2 3m

In addition, reflective details have been strategically placed at the sidewall, laces and heel to enhance visibility during low-light conditions. Whether you’re out for an evening run or navigating urban streets at dusk, the reflective accents ensure you stay seen and safe.

moncler trailgrip lite 2 mudguard

To tackle the challenges of outdoor environments, Moncler has incorporated a rear mudguard into the design of the Trailgrip Lite 2. This protective feature shields your shoes from mud, debris, and other elements encountered on trails or rugged terrains, ensuring your sneakers remain in pristine condition.

moncler trailgrip lite 2 tread outsole

Durability is a key focus in constructing the Trailgrip Lite 2, and the durable ripstop upper exemplifies this commitment. The ripstop material is engineered to resist tearing and withstand the rigours of outdoor adventures, providing long-lasting performance and protection for your feet.

These exceptional features, combined with the use of premium materials and expert craftsmanship, make the Moncler Trailgrip Lite 2 an unparalleled choice for urban and outdoor environments. You can trust that these sneakers will endure the demands of your adventures while keeping you comfortable and stylish every step of the way.

A Closer Look: Showcasing 3 New Colourways

Combining style, quality, and performance, these sneakers are a testament to Moncler’s commitment to excellence. The release of three new colourways for the Moncler Trailgrip Lite 2 marks an exciting moment for sneaker enthusiasts and fans of innovative design alike.

Moncler Trailgrip 2 in White Moncler | Trailgrip Lite 2 | White | £490.00 | 33032 | Style: 4M002 40 M3457 001
Moncler Trailgrip 2 in Navy

Moncler | Trailgrip Lite 2 | Navy| £490.00 | 33034 | Style: 4M002 40 M3457 P70Moncler Trailgrip 2 in Black

Moncler | Trailgrip Lite 2 | Black | £490.00 | 33033 | Style: 4M002 40 M3457 999

Mark your calendars and be among the first to rock the latest additions to the Moncler Trailgrip Lite 2 collection, available at Aphrodite Online on July 4th.

New Balance Rainier Boot

New Balance’s Rainier Boot – The Hiking Hybrid You Didn’t Know You Needed

The New Balance Rainier silhouette was first introduced back in 1982, and was crafted upon the advice of well know mountain expert Lou Whittaker.

Following a mountainside accident on an ascent up Mt Rainier, Lou claimed that it was his breathable and comfortable trainers that saved his feet from a possible amputation incident. While he praised the trainers that saved his skin, he did note that they lacked the support and grip that was needed for a hillside ascent. He formulated an idea for a trainer-boot hybrid that would combine the best of both worlds, and took it to New Balance owner Jim Davis, and in 1982 the Rainier Boot was born.
New Balance Rainier Boot
It arrived crafted to Lou’s request, a lightweight boot with a trainer like construction. To the upper a mesh base offered breathability while a leather or suede outer panel protected the wearer from rocks and rubble. Metal eyelets offered secure lacing and subtle branding was offered in the form of ‘NB’ embroidery to the Rainiers side panels. Underfoot a rubber sole provided traction and grip on loose ground, making any mountainside ascent a breeze. The model proved popular and only two years after its creation, it was used to achieve the greatest feat of all, summiting Everest.

New Balance Rainier Boot New Balance Rainier Boot New Balance Rainier Boot

Following Teddy Santis’ revival of the model in a New Balance x Aime Leon Dore Collaboration in 2022, New Balance have re-released the style to demanding consumers. Updating it with a Vibram outsole, but remaining true to the rest of the OG construction, this Rainier Boot arrives as functional as it ever has been. While now it is viewed as more of a lifestyle boot, there’s no doubt that it doesn’t pack a punch (or kick?) when it comes to vigorous hiking…  Did we mention that someone has climbed Everest in these?

Retailing at just £149.00, you can pick up a pair online or in-store now at Aphrodite Clothing,