The Y-3 Ultraboost 21 is the fusion of revolutionary technology, Japanese style and a snapshot into the future of footwear.
When Adidas and Japanese designer Yohji Yamamoto started their collab together at the turn of the 21-century under creating the Y3 brand, the sportswear market was rigid and set in its ways. Running trainers and sportswear were for the track and gym only. The idea of wearing running shoes to workout, shopping or just as an everyday shoe is a concept that has only come to fruition over the last 5 years. Most running shoes were tough, bulky and mashed together with a bunch of other pieces, to produce a substandard bright and bulky silhouette.
In 2007 Adidas was approached by a German chemical company called BASF who had developed ‘energy capsules’ tiny particles fused together to form an incredibly bouncy material. The decision-makers at Adidas were soo impressed by the technology they signed a deal for exclusive rights to use the material in their trainers, which today is known as ‘boost’ technology.
This was the start of the journey of transforming how we see running shoes, the Ultraboost 21 is an uninhibited approach to a running shoe. Clean, easy slip-on structure with a flexible and stylish exterior, fused together with state of the art Boost technology offering enhanced cushioning on your morning run and thought your day at work.
The Y-3 Ultraboost 21 is a combination of a 20-year journey for both an improvement of technology and a change in culture. Ultraboost silhouette combines sport-infused performance with the brand’s unique approach of blurring the line between sports and streetwear by creating functional yet fashionable pieces. Crafted from an uncaged prime knit upper for a flexible and lightweight exterior which provides support that is both durable and stylish.
While Yamamoto’s design has allowed for extra overlays for added protection at areas of high-stress points. Whilst a Boost sole stylishly intruders into the uppers of the trainer offering plenty of in-built comforts. As the Ultraboost 21 trainer is finalised with leather detailing, and an iconic Y3 branded heel tab to complete the look
The Y-3 Ultraboost 21 is available at Aphrodite.