BOSS Green Brand Guide
About Boss Green
Boss Green is possibly the most versatile out of the HUGO BOSS brands, mostly because it’s based around golf, lifestyle, sport and fashion. Founded originally as BOSS Golf Wear back in 1997 where it solely concentrated on golf wear alone, it changed 6 years later in 2003 to BOSS Green where they introduced more sportswear and casual wear, offering HUGO BOSS fans with fashionable sportswear apparel and sportswear fashions whilst still keeping at a high end fashion point. Focusing on broadening the field BOSS Green has gone from success to success now offering a large range of premium sporty silhouettes with refreshing designs and accessories to match.
In the latest collection it has been separated up into two parts. One half being the premium golf collection which is designed to maximize your golf performance, the innovative collection combines a distinctive BOSS Green style with futuristic technical fabrics and advanced details. BOSS Green enlisted professional golfers Martin Kaymer, Henrik Stenson and Ben An to be ambassadors of the brand and put together curated looks for the season and of course to test out the range, showing how the collection was built to perform providing a comfortable and enjoyable experience. A 17-piece collection within the brand was designed by Martin Kaymer featuring a range of products from trousers, t shirts and polos to accessories and footwear. The other side of BOSS Green is a mixture of lifestyle and sport bringing together high style with peak performance. The Green label uses basic well-loved shapes but utilises bold strong colours and patterns. The collection has a range of pieces from apparel pieces like tops, jackets, trousers, shorts to shoes and accessories like belts and caps. Even though the brand is separated into two it still holds the same aesthetics throughout.
View out full collection of Boss Green polo’s and clothing