We are pleased to announce that we will be launching our brand new website on Wednesday 10^th February 2016. During this time the site will be down for a few hours while the little people in the computer do their magic and bring the new site live to you.

Once launched, you may notice the overall feel of the website has slightly changed, with a subtle re-brand giving a more streamlined clean appearance throughout. The logo has been changed to lower case for a softer friendlier feel and is now aligned with our physical store’s signage, whilst the dark grey font keeps the company’s masculine identity flowing.

The homepage is the most visually transformed page on the whole website with added imagery for a more aesthetically pleasing high impact first impression.  The advanced technical aspects of the website make this a higher performing faster site you a smoother run throughout the Aphrodite shopping experience which includes a faster, clearer checkout process.

Other key noticeable changes have been made to the category pages, where again clean lines and simple design have changed the page into an easy to follow site. A monochrome colourway has also been used throughout for a less cluttered minimalist design, drawing inspiration from Scandinavian design – simplicity and functionality.

Expected Downtime
Please be aware that our site is planned to be down for a few hours from 7.30am on Wednesday 10 February 2016 as our developers launch the new website. From 7.30am will not be able to log into your account, browse or place orders on the website or place over telephone during this time.

Orders placed after 3pm on Thursday 9th February 2016,  will not necessarily have Next Working Day delivery, so if it is needed urgently have your order in before 3pm to avoid disappointment.

You can follow us on our usual social media channels for additional updates throughout the day.

Password Reset
After the new website has launched, all of our customers will need to reset their passwords that is if you wish to login and continue using your account. To proceed with this reset, simply follow this password reset link where you will be asked to enter your email address that the account is held under.

If you have any urgent enquiries, you can call us on +44 191 5675898 select option 2 for the web team or email us on [email protected] and one of our friendly customer service representatives will get back to you as soon as possible.