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Stone Island Autumn/Winter 23: New Season Arrivals


Fresh Stone Island AW23 Lands at Aphrodite 

We’re starting off the Autumn Winter season with a bang with the latest drop of Stone Island gear. From classic t-shirts to versatile overshirts to technical jackets, we’ve got your wardrobe essentials covered with our pick of the bunch (a difficult task) which showcases some of the finest garments in stock at Aphrodite so far this season.

Stone Island T-Shirts: A Must-Have

For starters, we know you’ve been searching high and low for the perfect Stone Island T-Shirt. Well, the wait is over! Our latest stock includes a variety of t-shirt designs that showcase Stone Island’s attention to detail.

Archivio T-Shirt Details

The Stone Island Archivio T-Shirt (also available in White) Pays homage to their sartorial past.


Lavender Logo T-Shirt Details

In this Lavender colourway, the Logo T-Shirt is a statement AW must-have.

To shop the rest of our selection of Stone Island T-Shirts click here.

Stone Island Overshirts: Versatility Meets Style

Next up, we have the Stone Island Overshirts. These pieces are the epitome of versatility. They’re not quite a shirt, not quite a jacket (shacket?) but whatever you call them they’re one of the most consistently popular products here at Aphrodite. Perfect for layering or wearing solo, the Stone Island overshirt – often released with subtle fabrication and design tweaks season-by-season – effortlessly bridge the gap between streetwear and high fashion.

Stone Island Cord Overshirt

With lux, subtle detailing across the board, the Cord Overshirt is a stunning example from the Italian outfitters.


Stone Island Centre Badge Overshirt

Sitting in the space between outerwear and layering piece, the ‘Centre Badge’ Overshirt is padded for warmth and features some unique details.

Have a look here at our wider range of Stone Island Overshirts from the current season.

Stone Island Coats: Brave the Elements in Style

The ideal garment when staying warm and safe from the elements, we’ve got you covered with the latest selection of Stone Island Coats designed to withstand whatever Mother Nature throws your way. From sleek, urban options to more rugged, outdoor-ready choices, our stock has a coat to suit every taste and climate.

Stone Island Packable Jacket

One of the more unique pieces for this season is this packable jacket, which makes travelling in changeable climes a breeze.

Stone Island Twill Down Jacket

Constructed in durable twill, this toasty-warm down filled jacket from Stone Island is a guaranteed winter favourite.

Embrace the timeless utility of Stone Island Outerwear today and browse the very best of what the brand has to offer here.

So, there you have it – a glimpse into our latest Stone Island drop at Aphrodite Clothing. Whether you’re hunting for that perfect t-shirt, a versatile overshirt or a stylish coat we’ve got you covered. Don’t miss out on this opportunity to elevate your wardrobe with the latest and greatest from Stone Island. Visit our store or shop online now to snag your favourites before they’re gone.

thom browne sizing guide label

Thom Browne: Size Guide

Thom Browne Sizing Guide: How to Achieve the Perfect Fit 

Thom Browne garments are renowned for their tailored slim fit, ensuring a polished and sophisticated look. To guarantee the ideal fit for your chosen items, understanding Thom Browne’s sizing system and knowing your measurements are key.

thom browne lining size guide

In this comprehensive Thom Browne Sizing Guide, we will explore the brand’s sizing range, discuss the unique cropped style, and offer essential tips for achieving a flawless fit. 

Understanding Thom Browne Sizing:  

Thom Browne sizing spans from 00 (equivalent to XXS) to 7 (equivalent to 4XL), providing an inclusive range that caters to various body types. This extensive sizing selection ensures that everyone can find their perfect fit within the collection. To determine your ideal size, it is crucial to be familiar with your own measurements. 

Knowing Your Measurements:

To ensure a correctly fitting Thom Browne garment, it is essential to know your measurements accurately. By taking precise measurements, you can confidently select Thom Browne pieces that enhance your body shape and offer the utmost comfort.  

Consider the following key measurements: 

Chest: Measure the fullest part of your chest with your arms relaxed at your sides. 

Pit to Pit: Measurement from one armpit seam to the other.

Waist: Measure the narrowest part of your waistline. 

Hips: Measure the fullest part of your hips. 

Inseam: Measure the inside of your leg from the crotch to the desired pant length. 

Body/Sleeve Length: Measure from the shoulder seam to the wrist for accurate sleeve length.

 From neck to hemline for body length.

Worth mentioning here is that Thom Browne trousers typically come in an approximate 36″ leg length with a raw unfinished hem.

Simply take your pair to an alteration specialist or tailor who will measure you to achieve your desired leg length. 

Cropped Style and ‘Slim’ Fitting:  

Thom Browne’s knitwear and outerwear are known for their distinctive cropped style. These pieces are intentionally designed with shorter lengths, creating a contemporary and unique aesthetic. Furthermore, certain items labelled as ‘slim’ within the collection may fit slightly smaller. Keep this in mind when selecting your garments, ensuring a comfortable and flattering fit based on your measurements. 

We suggest opting for one or two sizes higher than your usual, eg. if you tend to fit Large, consider choosing a size 4(XL) or 5(XXL), depending on the desired fit.

Here at Aphrodite, we’re beyond excited to have made Thom Browne a part of our menswear roster and with this in mind we hope this Thom Browne Sizing Guide has provided you with essential insights to help you achieve the perfect fit.  

By knowing your measurements accurately and considering the cropped style and slim fitting, you can confidently select Thom Browne pieces that align with your personal style and offer impeccable fit.  

Shop Thom Browne clothing at Aphrodite1994 online or in store.

Who is Thom Browne? Find out here.

adidas country og duo

New Drop: Unveiling the adidas Originals Country OG

Step into Nostalgia: The New adidas Originals Country OG in Two Striking Colourways.

This season at Aphrodite, we’ve once again captured the attention of sneaker enthusiasts and fashion aficionados with the spotlight rigidly pointed at the newest iteration of the adidas Originals Country OG. This classic silhouette has been reintroduced in two eye-catching colourways: silver and blue and white and green, and fans are eager to get their hands on these iconic pairs.

adidas country og duo

The adidas Originals Country OG Origins:

The adidas Originals Country OG sneaker has a storied history dating back to the 1970s when it was first introduced as a running shoe. It quickly gained popularity among athletes and casual wearers alike for its lightweight construction and comfortable fit.

Over the years, the Country OG has become an iconic silhouette in the adidas lineup, blending retro charm with modern style.

Craftsmanship and Comfort:

In addition to their striking appearance, the adidas Originals Country OG sneakers offer exceptional craftsmanship and comfort. The uppers are made from premium materials, ensuring durability and longevity. The contrasting color details add depth and visual interest, enhancing the overall appeal of the design. These sneakers also feature the signature adidas three stripes on the sides, which are instantly recognisable and add a touch of authenticity.

The adidas Originals Country OG collection is not just about aesthetics; it also delivers on comfort. With a cushioned midsole and a padded collar, these sneakers provide optimal support and a plush feel with every step.

adidas Country OG in Matte Silver and Blue – £89.00

adidas Country OG in White and Green – £89.00

At Aphrodite, we are delighted to continue curating a collection of sneaker options hand-picked for you, our loyal customers.

The adidas Originals Country OG combines exceptional craftsmanship, comfort, and versatile styling options, which make them destined to become a coveted addition to any adidas fanatic’s wardrobe.

Don’t miss out on this latest release—visit Aphrodite Clothing and shop the Country OG from adidas Originals.

Check out the previous Adidas Release

Aphrodite 25th Anniversary

Aphrodite’s 25th Birthday Bash

To celebrate Aphrodite’s 25th anniversary not only did we have the pleasure of working with Oliver Spencer, Grenson and Nudie Jeans on some seriously good collaborative clobber, but we also threw a bit of a party to mark the occasion. With the good people from Deja Brew spinning some of the funkiest tunes found this side of the River Wear and the botanical boffins at Port of Call keeping everyone well and truly hydrated, the evening went swimmingly, carrying on, much to the dismay of those at work in the morning, well passed everyone’s respective bedtimes. Take a look at what went down below and a big thanks to everyone for both the amazing turn out and support over the years.

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event


Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite 25th Anniversary Event

Aphrodite Since 1994

Celebrating 25 Years of Aphrodite Clothing

Way back in ’94 the universe was aligning to bring all sorts of stellar happenings to our attention; Oasis’ debut album, ‘Definitely Maybe’, and Blur’s, ‘Parklife’, were both gearing up to kick off the ‘Battle of Britpop’, across the pond the newly acquainted cast of Friends were preparing to film the show’s pilot episode, while Forrest Gump, Pulp Fiction and Shawshank Redemption were all enjoying the fruits of their labour on the big screen.

And amidst the superlative cinematic moments and wide cultural shifts that ‘94 delivered, the local menswear scene here in Sunderland was also evolving. With the intention of bringing the finest menswear goods to the superb people of the North East, we launched Aphrodite Clothing from its first brick and mortar location at 8 Vine Place, Sunderland. Now, with a solid 25 years under our belt, we’re taking a minute to roll back the clocks on the storied history of Aphrodite…


September 8th, 1994 – Having secured the keys to a city centre base and identified a gap in the market for quality menswear, we opened the doors to Aphrodite and our unbeknown future in the fashion industry. Blanc Bleu, Amanda Basi, John Tate, Ted Baker and John Smedley were the five starting brands under our ‘94 umbrella and from here we would establish and cement an enduring relationship with menswear aficionados of past, present and future generations.

Aphrodite Clothing in 1994


Circa 2000 – In the six years following our debut we had successfully laid the groundwork for a bigger and better Aphrodite; business was thriving thanks to the support of our loyal customer base, and demand had surpassed all our expectations. The installation of a brand-new shop front, interior refurbishment and expansion into the previously vacant first floor was not only a certain way for us to move with the times but, also reward our growing clientele. This touchpoint would see the store double from 800 sq. ft to in excess of 1600 sq. ft.

Aphrodite Clothing in 2000


September 2003 – Now nearing a decade since our inception, 2003 brought yet another renovation for us. Leading retail designers Rawfish were drafted in to transform the aesthetic of the store. Bolstered by brushed stainless steel, frames of industrial brickwork, American walnut flooring and a glass staircase, the new look and feel of Aphrodite, and our reworked logo, truly set us aside from our competitors, offering customers a chance to escape the ‘hustle and bustle’ of retail, and instead, visit an intimate space that was more akin to a trendy Manhattan loft than a conventional shop.

Aphrodite Clothing Interior


Mid-2007 – Aphrodite Clothing enters the world at large. 2007 would welcome the launch of www.aphrodite1994.com, and our vast national and international following. While enjoying the home comforts of trading at our original Vine Place site, our online presence quickly grew and has since evolved throughout the years with, of course, millennial taste in mind.


With a tried and tested online operation in place, our web department would uncover new residency in a separate city centre building to cope with the global demand here at Aphrodite Clothing, while working alongside a brand-new photography studio – dedicated to delivering supreme menswear content.


September 8th, 2014 – Aphrodite reaches the grand old age of 20, that’s a whole 7,300 days trading! After expanding the ground floor space into the vacant adjacent building; creating in turn, a place to land the game’s hottest trainers across our brand-new sneaker wall, the store was near enough unrecognisable compared to its humble ‘94 beginnings.

In honour of our 20th birthday, casual clothing maestro, Stone Island, curated an exclusive window display that would work as the backdrop at our celebratory in-store event and subsequently be featured in magazine heavyweight, GQ’s, AW14 issue.

Aphrodite 1994 Trainers


“Kanye believe it?” – Bringing a touch of Calabasas cool to the streets of Wearside, Kanye West’s ‘Yeezy’ collection brought with it the biggest customer frenzy we’ve seen to date. The highly anticipated launch of the rapper’s ‘Yeezy 350 Boost’ seen our phones ringing off the hook, inboxes flooded and a queue that stretched the length of Vine Place and far beyond!


September 7th, 2018 – Aphrodite joins forces with SAFC. Since it’s no secret that football and fashion go hand in hand what better way to unite the two industries than with an official partnership? We ourselves are lifelong supporters of the club and have been in the business of outfitting Sunderland’s footy fans since the dawn of time. You can now find us proudly sponsoring SAFC across the club’s official team news.

Aphrodite Clothing SAFC


September 8th, 2019 – WE’RE 25! With our biggest team and brand portfolio to date, the business is only looking forward as we approach our official 25th birthday. Having built a strong rapport with Mackems, we’ve successfully kept local people, on the hunt for luxury gear and quality customer service, homebound and investing in Sunderland. Thanks to the unwavering support of the North-East, and people worldwide, we’ve been able to exclusively collaborate with brands such as Nudie Jeans, Oliver Spencer, New Balance, Paul Smith and Grenson, while undergoing continued expansion and improvement and delivering a friendly, personal service. HERE’S TO THE NEXT 25 YEARS…

Aphrodite Clothing BagsAphrodite Clothing Exterior

The Iconic Nike Air Force 1 Utility is Back With A Bang

Arguably one of the most iconic pieces of footwear Nike have produced, the Air Force 1 has become a firm favourite in the wardrobes of many since its inception in the 80’s. The combination of style and function means the Air Force 1 survives year after year, while the original white-on-white design is the perfect blank canvas for the numerous recreations the shoe has seen over the years.

The latest reinvention of the Air Force 1 would be that of the Utility pack. Deconstruction sits at the forefront of this trainer’s design aesthetic; a squeaky clean canvas is decorated only with contrasting yet understated Nike branding. An exposed label tag can be found layered under the soft leather Swoosh (perhaps as a subtle nod to their upcoming collaborative partner Off Whites’ take on the shoe), while a double branded heel-pull and tongue label are home to an inconspicuous splash of colour.  All of this sits upon a textured leather upper, with a full length foam midsole that has cushioned our feet for decades.

Nike Air Force 1 Black and White

The Nike Air Force 1 Utility is available on 1.11.2018 for £79. You can shop the two available colourways in-store and online

AW18 Launch Event With Sunderland AFC

Recently we opened our doors to representatives of Sunderland AFC for a peek at our brand new collection for AW18.

Having partnered with our hometown club as sponsors, we couldn’t think of a better way to celebrate our most recent seasonal collection than with a host of well-dressed members of the squad. Josh Maja, Lynden Gooch and Chris Maguire amongst other members of the club all embraced a warm reception from the gathering, stopping to shop and socialise with fans of football and fashion alike.

Recently celebrating our 24th anniversary within the same month, it made sense to roll all the festivities into one. Thanks to the drinks on offer during the night courtesy of Port of Call, it’s guaranteed to be a night to remember for some time.

Huge thanks to Sunderland AFC, Port of Call and all the customers who helped welcome the brand new season in style.

Sunderland season card holders can enjoy 10% off in-store with the presentation of their valid card. Sign up to our mailing list here for news and exclusive offers before anyone else.

Follow Sunderland AFC on twitter.



Aphrodite Clothing: Store Tour Video

While our online business is more important than ever, our physical store is our pride and joy. This video tour by our very talented photography team shows the location at its very best, showcasing the contemporary facelift it received in 2014, as well as the curated selection of the world’s finest menswear inside. It’s a brief but interesting watch for both our online customers and our instore shoppers, and really helps give a good feel for who we are and what we do.

Check out the video above, and don’t forget to leave a comment to let us know your thoughts.