Lacoste Jumpers

With a history that is steeped in sporting success and fashionable innovation, Lacoste have become a staple brand in the modern man’s wardrobe since their introduction way back in 1926. With roots that run deep within a vintage tennis culture, Rene Lacoste- a French tennis player that revolutionized a whole host of elements within the sport- founded the Lacoste label, using his introduction of the now classic polo shirt to the sport that he had international success with, Rene redefined the style of an era.

Along with the Rene Lacoste polo shirt came the now infamous Lacoste crocodile- afforded to Rene by the press after he entered an alligator skin suitcase into a bet with a fellow competitor- earning him the nickname ‘The alligator”- the tag stuck, and Rene Lacoste used the silhouette of a crocodile on all of his newly founded labels creations to earmark them as a piece of his influence.

From polo shirts to Lacoste jumpers, the Lacoste range grew at a rapid rate, fast becoming a staple style for many, over a host of genres.  Most notably, the label with the crocodile logo became a permanent fixture in the wardrobe of preppy style followers in the States, as well as the weekend casuals in the UK.

From being styled for the terraces to being layered underneath slim cut blazers in traditional preppy style, Lacoste jumpers are the perfect example of sophisticated versatility, coming in a range of styles and finishes to blend into any wardrobe effortlessly.