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streetwear

Stüssy SS20 Drop 2: Preview

Stussy SS20 Drop 2 First Look

Hot on the heels of its inaugural 2020 collection, Cali born and bred label Stussy returns to Aphrodite this month with a fresh batch of spring/summer preened offerings. Building on the comfort-rich constructions and patterned palettes of preceding issues, Stussy SS20 Drop 2 sees a number of essential fits find their way onto our shelves.

Designed for when balmy climates set in, the capsule’s t-shirt assortment is both breezy and vibrant; expect a kaleidoscope of hues, ranging anywhere from candy pink to sunshine yellow. Of course, there are more subdued iterations too, navys, whites and other pared-back colourways can be picked up within the offering, teamed with striped silhouettes and seldom hits of colour blocking for an unexpected dose of colour clashing.

Stussy Logo TShirt

Also amidst the lineup, and sitting perfectly within the utility-wise zeitgeist, is a checkerboard black and blue gilet. Though not your average menswear staple, this sleeveless piece will assemble effortlessly with neutral tones, while adding texture and industry-approved credentials to your outfit. Below we’ve opted to style the off-kilter garment with Stussy’s signature Snooker Ball tee – also available at Aphrodite when Stussy SS20 Drop 2 launches later this week.

Stussy Gilet SS20

To finish, the brand’s iconic typeface hits garments in their dozens. Discover Shawn Stussy’s emblematic scribble across the entire Drop 2 capsule, surfacing on tees, sweats, outerwear and accessories, with added punctuation from the imprint’s main hotspots, comprising New York, Los Angeles, Londo, Paris and finally, Tokyo.

Get your hands on Stussy SS20 Drop 2 when the collection becomes available in-store and online from 13/03/2020 at 9am.

DSquared Icon Caps

DSquared Hats: Status-Heavy Street Style

DSquared Hats Set To Dominate SS20

When streetwear locked down the menswear industry a few years ago, no one could have predicted its long-standing stature, but like any stark shift that occurs within fashion, designers were to waste little time gaining access to the movement, turning out myriads of slick garments and accessories that spoke to the scene’s most stylish denizens.

Quick off the mark, luxury clothing label DSquared uncovered a penchant for the resurging urban landscape, and with that came a new-age in the street-ready zeitgeist. The brand’s products, which regularly carry the now-synonymous ‘ICON’ slogan, quickly gained immense traction, and DSquared hats became a standout style across the board; turning into an essential access point for every customer hoping to grasp the imprint’s sartorial prestige.

Utilising a classic baseball design, DSquared’s cap range can be found through almost every corner of the globe, gracing the crowns of athletes, celebrities, millennials and the fashion world’s elite, and luckily for you, we’re found ourselves in the possession of some of the designer’s latest headwear styles. Take a look below at what DSquared hats are on offer for the SS20 season, and if you find one that particularly pleases, don’t waste too much time deliberating, these caps don’t hang about for long!

DSquared Icon Cap – Black £135

Melding Dean and Dan Caten’s Canadian-Milanese aesthetic perfectly, this DSquared cap is crafted to exacting standards in Italy, employing a five-panel cotton-twill construction to frame the wearer’s head in a range of branded credentials. To the face, the design is headlined with the label’s ‘ICON’ mantra, while to each side, further wording spills out onto the base in a contrasting tone of white.

DSquared Icon Hat

DSquared Denim Cap – Blue £149

Perfect for anyone hoping to announce their arrival at casual occasions, this DSquared hat will add a statement touch to every ensemble. Built with a reinforced crown and five panels, its bold, decorative branding is mirrored symmetrically across its base which also features embroidered eyelets in tonal hues for heightened breathability under balmy temperatures.

DSquared Logo Hat

DSquared Mirror Logo Cap – White £125

Refreshing in all white, the next DSquared hat calls upon warmer times, making it the perfect accessory to pack away into your suitcase this summer. Sure to shield you from sun-drenched locations, this iteration is adorned with vibrant embroidery, whereby DSquared’s moniker is playfully turned on its head, while at the reverse, brand founders Dean and Dan Caten literally sign off the design.

DSquared Mirror Logo Hat

DSquared Icon Cap – Black / White £115

Hit with frayed accents at its peak for a distinctively lived-in look, this monochrome DSquared cap is emblazoned with the brand’s instantly-recognisable ‘ICON’ signature at its crown, while embroidered eyelets and an adjustable slider both promise to support needs for fit and function.

DSquared Icon Hat Black

Wherever you’re heading to this season, don’t leave the decorative edge and sought-after status of DSquared hats behind. Shop SS20 styles in-store and online at Aphrodite now.

Stussy SS20

Stussy SS20 Collection: First Look

Brand Staples Are Steered Into A Subversive New Direction.  

Informed by the breezy, laidback living of America’s west coast, Stussy’s SS20 offering is exactly as it states; a capsule that perfectly personifies the two warmer seasons simultaneously, utilising myriads of saturated hues, psychedelic prints and an assortment of comfort-heavy silhouettes.

It goes without saying that this season’s collection is wholly littered in Jan Stussy’s iconic signature; a scribble now so recognisable that it’s almost become a byword for the tranquil vibrations of Laguna Beach – Shawn Stussy’s Cali native – and the streetwear scene as a collective. In addition to the label’s unwavering, seasonless typeface, an abundance of habitual designs also resume their tenancy within the Stussy SS20 collection; think loose-fitting, fleece-lined sweats that call on Stussy’s longtime skating credentials and bucket hats designed for shielding Orange County’s sun-drenched visage.

Stussy SS20 Collection

Presenting a welcomed twist on the norm, this exemplary SS20 Stussy hoodie (pictured below) comes draped in blacked-out cotton, featuring the brand’s printed logo minimised to the chest, accompanied by a trio of surrounding colourful dots. To the reverse, the hooded garment boasts a series of abstract illustrations, including an image of a gorilla and nature visuals, which merge to the tune of ‘Stussy International Design Corporation’ wording, demonstrating and then elevating the idiosyncratic taste of the streetwear stalwart – as we’ve encountered a number of times throughout previous seasons.

Stussy Hoodie

For those with a penchant for Stussy outerwear, these next two styles are sure to please. Bundled in a shade of mustard with overlays of eye-catching tie-dye, Stussy’s latest polar fleece is guaranteed to turn heads; as well as its super-soft texture, the garment is also equipped with a mock neck for sealing out cool drafts, while its three-pocket construction wears the label’s moniker on its sleeve like a badge of industry honour. And for those not brave enough to wear the previously mentioned pullover? Turn your attention to the collection’s more pared-back anorak, available in both all-black and this diffused yellow colourway (pictured below), featuring a half-zip closure with storm flap, concealed chest pocket and unmissable branding.

Stussy Polar Fleece

Stussy Clothing

On the whole, the Stussy SS20 collection is leisurely and dynamic. Conventional, comforting shapes are imbued with a range of off-kilter accents, accessories are practical and weather-ready yet remain band on-trend, while hues are varied in tone and vibrancy, promising, in turn, to command an audience down in the streets without over-stepping the mark. Accumulate a dependable, Cali-endorsed rotation from this entire Stussy SS20 serving – available at Aphrodite in-store and online from 21/02/2020.

The North Face Extreme: Tapping Into The Archives

The North Face Extreme Capsule, From The ’90s To Now

The North Face may originate from humble beginnings on the west coast of America, but its ambitions – from the outset – were anything but ordinary. Born out of a passion for mountaineering, the San Fran-hailing label sought to outfit people bound for global pursuits, whether that meant those consumed by wanderlust or extreme go-getters. Their mission statement was simple.

By seeking this status and stature during their formative years, the ‘North Face’ namesake quickly grew into its own entity and was soon distinguishable through every corner of the globe. Whether it was on the slopes of the French Alps or around campfires in Norway, The North Face’s identity quickly discovered mass circulation.

From this point, the brand officially ‘began sponsoring expeditions to some of the most far-flung, still largely untouched corners of the globe’, thus making way for the iconic introduction of, Never Stop Exploring™, a company mantra that still resonates today. Bonding camaraderie with these individuals and their adventures led TNF to uncover design cues in myriads of areas, all derived from one common denominator – humanity.

More than 50 years after its inception, TNF has now delivered countless collections while positioned high on the world’s stage, and for 2020 the brand chooses to revisit its extensive archive. Comprising retro typefaces, decorative graphics and a tricolour aesthetic, the latest The North Face pieces turn back the clock on the ‘90s.

The North Face Extreme Capsule

Perfectly in sync with the resurgence of the era and the industry’s grip of it, these colourful garms call on the 1992 The North Face Extreme capsule. Referencing once more the brand’s penchant for the great outdoors, each piece is emblazoned with an ‘extreme’ slogan, while clad in commanding hues of black, cherry and turquoise.

In many ways reminiscent of the brand’s Black Label ‘Rage’ capsule, that was trialled and tested by professional skiers and extreme snowboarders, this new offering has a distinctive urban edge to it. From breezy tees to rain jackets, and heavy-duty backpacks, the collection can transform from climate to climate, from purpose to purpose and from every environment.

Shop The North Face Extreme Collection at Aphrodite from 15/01/2020.

A.P.C. Carhartt Interaction #5

A.P.C. Carhartt WIP Interaction #5: Coming Soon

Following a slew of high-profile collaborations, A.P.C. is set to showcase yet another ‘Interaction’ alongside workwear stalwart Carhartt Work In Progress, with whom it has already worked with four times previous. Launching in the coming weeks at Aphrodite in-store and online, ‘A.P.C. Carhartt WIP Interaction #5’ sees the two revered labels blend their tastes to deliver a collection that harmonises both A.P.C.’s understated elegance and Carhartt WIP’s steady embodiment of streetwear.

A.P.C. x Carhartt

Fronted by a co-branded logo, in which the label’s iconic ‘C’ emblem falls to the end of the French brand’s three letter acronym, this series takes signature Carhartt pieces, such as the brand’s Michigan Chore Jacket and elevates them via the employment of A.P.C.’s extensive fabric expertise. Steering the capsule in this way quickly sees each garment redefined, for example, the jacket’s rugged indigo canvas is replaced with a smooth cotton construction.

In addition to reworking materials, the ‘A.P.C. Carhartt WIP Interaction #5’ collection also embraces a sustainable shift. Organic cotton tees, sweats and hoodies – in unisex formulas – form a weighted part of the offering, demonstrating once more the industry’s pursuit for a cleaner planet and the ever-increasing consciousness of brands globally.

A.P.C. x Carhartt Interaction #5

As well as an array of essential pieces in pared-back hues of washed denim, greys and khakis, ‘Interaction #5’ also includes super-soft cashmere beanies, caps, jeans and co-branded tote bags for commuting your necessities in superior style throughout the city.

The campaign for the collection is headed by Matteo Montanari, an Italian photographer who currently divides his time between London and New York. Having produced editorial imagery for the likes of Vogue Italia, Calvin Klein and Ralph Lauren, it certainly comes as no surprise that the images effortlessly capture each brands agenda to a T. Shot candidly in Paris, the images hone in on A.P.C. and Carhartt staff selected from stores in Paris, Antwerp and London. Also on hand is French stylist, Charlotte Collet, who supplies her laidback, undone look to each ensemble.

APC Carhartt Collection

Be sure to keep your eyes peeled for the ‘A.P.C. Carhartt WIP Interaction #5’ collection dropping later this month, and in the meantime, shop an assortment of carefully-constructed, sleek styles from A.P.C. online at Aphrodite here.

Nike Hoodie Sherpa Fleece

Swoosh Street Style: Nike Hooded Fleece

Fusing The Great Outdoors With Urban Spirit

Suddenly realised its nearing the end of 2019 and you’re yet to tick off one of your New Years resolutions? Perhaps one of them was to encourage yourself to step out of your comfort zone? If that’s indeed the case, then lucky you because we’ve just found ourselves in possession of the perfect piece to see you into daring territory. Unapologetically bold, this Nike Hooded Fleece arrives brimming with explosive hues and ‘70s design cues.

Exactly what you need to enliven an autumnal rotation that’s seemingly become mundane, this new-season Swoosh style comes bundled in neon pigments of orange, peach, coral and purple which are then executed with cosy Sherpa fleece and nylon overlays.

Though immensely soft and comforting to the outer, this Nike Hooded Fleece strikes the perfect temperature balance internally thanks to its breathable mesh body. This type of stark fabric contrast on each side is intentional and ensures the design can cultivate the ideal warm-to-cool ratio amidst the unpredictable British weather, which let’s face it, we all love to hate.

Nike Sherpa Fleece

Nike Hoodie Sherpa Fleece

Nike Hoodie

Elsewhere, the silhouette’s high-octane aesthetic is bolstered by distinctive Nike branding at the chest and royal-blue trims at its pocket and cuffs. Additional details include a contemporary ½ zip closure and capacious hood with Sherpa fleece lining.

In what appears as a true ‘streetwear meets the great outdoors’ kinda set up, this Nike Hooded Fleece sends a bold, winterized message to the standard feel of ‘70s climbing gear. And though it’s certainly not reserved for the faint-hearted, we encourage you to take a leap of faith with this one, you won’t regret it.

Fred Perry x Miles Kane Jacket

Fred Perry x Miles Kane AW19

Two British Icons Reunite

It’s no secret that music and fashion have long co-existed for one another’s benefit, with creatives from both industries regularly entering the opposing territory, doing so by lending their prolific identity and expertise to a fresh line of work. Perhaps the most rememberable representation of this in recent times, at least in the UK, falls on the fabled shoulders of heritage label Fred Perry and Last Shadow Puppets co-frontman Miles Kane.

Having been in partnership for some time now, the two have truly mastered a particular type of style synergy that resonates with a distinctly British audience. Fred Perry x Miles Kane garments pay tribute to the brand’s formative years in the ‘70s, while infusing Kane’s confident sense of style and alternative design language.

For the upcoming season, Kane and Fred Perry deliver a capsule that’s laced in dark, atmospheric tones – specifically designed to mimic ‘dim lighting’ and provoke that ‘martini in hand kinda vibe’ to all who bare the apparel. This time around, classic Fred Perry designs like the polo shirt opt to subvert the norm, with Kane changing the silhouette’s signature button placket and replacing it with a gold-toned ¼ zipper on some iterations within the lineup.

Fred Perry x Miles Kane AW19

Elsewhere, leopard comes into play for the first time. Seem a surprising choice? Maybe. But, in the grand scheme of the season, it’s not as startling. Brands across the globe chose to take a walk on the wild side this season, with catwalks in London, NYC, Paris and Milan all embracing the element of animal instinct for AW ‘19. Find the pattern atop a luxe Fred Perry x Miles Kane track-jacket, embodied by dark, tonal fabrication and surrounded with gilded embellishments.

Fred Perry x Miles Kane Jacket

Fred Perry x Miles Kane Collection

Finally, for those hoping for a more nonchalant sensibility, look no further than the collaboration’s turtleneck tees. Crafted from a breathable textured piqué, the design, which arrives in black and white renditions, is a must-have for any man’s weekend wardrobe. Fred Perry’s credentials reside at the chest with the iconic Laurel Wreath embroidery, while stretchy trims comfortably wrap the neckline, cuffs and hem, offering ease of motion and subtle structure.

Sure to transcend the status of Fred Perry x Miles Kane collections even further, this fresh offering promises to promote no-nonsense shades and contemporary cuts, while confirming Fred Perry and Miles Kane as a collaborative class act yet again. Shop the collection when it launches in-store and online at Aphrodite on 24/10/19.

Stussy Rugby Striped Shirt

California Cool With Stussy

Rewind to the early 80’s and slap on that sun-cream on Laguna Beach, California, back to when Shawn Stussy was shaping surfboards and adorning them with unique graphics that attracted a dedicated fan base. (If you want to delve more into the brand’s history check out our Stussy brand guide)

Stussy Jamaica T-Shirt Don’t hit the sun cracked pavements without adorning one of Stussy’s bold graphic-emblazoned classic pieces. Yet again this season, they are taking a sharp diversion from that iconic angular graffiti scrawl. One of our favourite new prints has to be the Jamaica tee – bring on that sun.

Stussy Rugby Shirt
One of the standout pieces from this season’s collection has to be the Jonah Rugby Shirt. We love the contrasting striped panelling used throughout the heavy weight jersey construction, giving off retro Frankenstein vibes. The bold hues give this piece its statement piece title.
Stussy Spring Summer
Don’t worry you don’t have to be a pro boarder (sea or land) to pull off the iconic streetwear brand, you can use the graphic tees to enhance your off duty look. Like the long sleeved Stussy t-shirt in salmon, can be styled under your favourite Flight Jacket and paired with your favourite pair chinos, topped off with a bold pair of kicks like the Reebok Club C 85 Trainers

Outfit - Pastels and prints

Outfit – Pastels and patterns

Our growing streetwear collection consists of some of your favourite brands and with the fashion genre quite possibly being at is most eclectic yet it was no surprise to see this season’s trends having an element of ‘clash’. With pastels, stripes and of course the relentless camo making prominent appearances we thought we’d throw something together to remind you it doesn’t have to be one or the other anymore.

 

Stussy, Penfield, Vans and Eastpak

 

Its all about the clash, outfit features black corduroy trousers by Nudie Jeans, striped colour block rugby shirt by Stussy, pink cotton coach jacket by Penfield, camo print waist bag by Eastpak and suede trainers by Vans.