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ultra boost

December 5, 2019

adidas Ultraboost 20: Back To Black

If you’re a self-proclaimed sneakerhead you’ll already know that adidas has been on a winning streak with the Ultraboost releases in recent weeks, the brand even voyaged to outer space for one extraterrestrial collaboration with the International Space Station this month, but, it seems that it’s back to orderly business for the Three Stripes as it delivers a triple-black colourway of its fabled running shoe for the upcoming season.

Dubbed the adidas Ultraboost 20, this all-new sneaker may not be subject to the expert approval of astronauts but let me tell you, it’s no run-of-the-mill silhouette either, but then again, no Ultraboost iteration ever is. Where the sneaker lacks in colour and contrast, it makes up for in textural elements and state-of-the-art adi’ tech. For example, its Primeknit+ upper is designed to hug the foot, offering the runner a snug, streamlined fit that’s free of added bulk and lightweight enough for the city streets. Elsewhere, Tailored Fiber Placement and a TPU cage wrap the shoe with supreme support in all those high-pressure areas and the savvy construction doesn’t just end there…

Underfoot, responsive Boost cushioning provides a springy surface for a plethora of fast-paced activity, in turn, making light work of any performance-driven duties you set your sights on, whether that’s a gruelling gym session or a light evening jog. In addition to this, adidas’ Stretchweb outsole with Continental™ rubber ensures the sturdiest possible grip on the ground – we’re talking expert traction that’s been rigorously tested, by both adidas and tire manufacturing expert Continental, to supply stability through every terrain.

All in all, this running companion has more to it than initially meets the eye so, if you’re after a no-nonsense looking shoe that’s packed full to the brim with lightweight tech, the adidas Ultraboost 20 is definitely for you. Catch the trainer at Aphrodite from Saturday December 7th, 2019.

July 15, 2019

adidas x Pharrell Williams SolarHu Glide

If we were to define something as an ‘instant classic’ then the adidas x Pharrell Williams SolarHu Glide would be high on our list. Merging the worlds of fierce performance driven design and contemporary styling capabilities, the sneaker, born out of the combined efforts of, you guessed it, both adidas and multi-medium master Pharrell Williams, not only radiates buckets full of casual athleisure appeal but, acts as a catalyst for the best in both sportswear technology and creative expression to thrive.

With unapologetic colour blocking seen as a staple of the collaborations offering since its inception in 2014, this next partnered venture takes things in a totally different direction, replacing vibrant, punchy hues for subtle monochromatic uniformity. Giving the sneakers a real sense of grounded appeal, this vastly different visual approach highlights the technical nuance of the SolarHu’s unique silhouette bringing to the fore both pinpoint alterations and the diverse similarities it shares with its Ultra Boost counterpart.

Keeping the pairings core messages of love, hope, inclusivity and equality central to this latest release, the runners stick to the same winning formula which has earned them a place amongst some of the most revered footwear in the market. Deploying a double-helping of mesh and prime knit to their uppers, the SolarHu conforms it’s multi-material application to the shape of the foot allowing the intrinsically stretchy fabric to compliment the wearers movement, provide an improved fit and offer up additional support.

Below a substantial wedge of BOOST foam, moulded heel counter and Continental rubber stretch web outsole not only compliment the foots natural motion but add a generous dose of cushioning, traction and energy return capabilities.

Aside from advanced details and athletic augmentations the trainers still look as good as ever, retaining a number of toned down fan-favourite sign offs and trademark flourishes. Featuring an embroidered Hu callout to the toebox, tonal triangle branding and printed adidas tongue, the trainers are imbued with a plethora of reflective detailing, rounding out proceedings with an extra functional finishing touch.

Flexing his ability to take anything lucky enough for his gaze to fall upon to the next level, Pharrell and adidas push forward in their unstoppable tirade of exceptionally good footwear, bagging the pair both another top-drawer addition to their already impressive arsenal and adding to an ever-growing list of monumentous collaborative results.

The adidas x Pharrell Williams SolarHu Glide launches both in store and online at Aphrodite 20/07/19 in the mean time take a closer look on our Youtube channel here.

September 25, 2015

adidas Ultra Boost Kolor Is Live

adidas Ultra Boost Collective Sneakers

The adidas Ultra BOOST Collective Kolor is now available at Aphrodite. Released at 10am GMT on 25 September, we have limited numbers of this supremely comfortable runner. Constructed from a knitted upper and sitting upon the responsive Ultra BOOST, you are hard pushed to find a runner that feels as good whilst is as aesthetically pleasing on the eye.

You can read more about the Ultra Boost Collective Kolor in our previous blog post. Priced at £170 the shoes are available now.

September 14, 2015

adidas Ultra Boost Collective by Kolor Release

The adidas Ultra Boost Collective releases its final take on the revolutionary BOOST silhouette by presenting these two fresh colourways as part of their collaboration with Kolor’s Junichi Abe. Since their inception in January, the Ultra BOOST has been hugely popular with runners and sneaker fans alike. The Ultra Boost Collective has already seen new interpretations on the sneaker by teaming up with James Carnes / Dirk Shonberger, Kris Van Assche and Stella McCartney.

Kolor as a brand incorporate modern design and attention to detail to enhance the aesthetic whilst losing none of the technical values of the shoes. Coupled with adidas’ aim to produce products that make athletes better, the Ultra Boost Collective offers up fresh new groundbreaking products.

Priced at £170.00, both colours of the Ultra Boost Collective by Kolor will be available in limited quantities from the scheduled launch date of 25 September 2015. For further information, please contact our customer service team on [email protected]
adidas Ultra Boost Collective by Kolor

adidas UBC Kolor

June 23, 2015

Ultra Boost Collective – Kris Van Assche

Ultra Boost Collective – Kris Van Assche

After the impressive reaction to the Dirk Schonberger x James Carnes Ultra Boost Collective trainers release earlier this month, we can proudly bring you the second installment of the mens styles, the third release in total from the entire boost collection. Designed by Kris Van Assche, a Belgian fashion designer, these trainers have been given the designers sartorial tailoring style, implementing the classically refined Argyle print.

Kris Van Assche recently announced that he would be ending his independent ‘KRISVANASSCHE’ label, concentrating all his effort into his role as creative director of Dior Homme, meaning this collaboration could end up being one of the last products to be released attached to the name Kris Van Assche. The combination of the trainers light, weightless modernity and the deep sense of bespoke history associated with the diamond pattern which can be seen to the prime knit upper gives a playful feel to the sneaker, bridging the gap between style and comfort.

“Finding the right balance between urban style and the spirit of sport is always challenging and has been a constant concern in my work. Hence my choice to counterbalance the very idea of performance that defines the Ultra Boost with the Argyle pattern, as a strong and established code of tailoring”. – Kris Van Assche

The trainer itself keeps the original Ultra Boost silhouette featuring a host of performance innovations including the full length Boost foam cushioned sole, giving the most enhanced energy return and comfort to date. The upper has been made from a prime knit material to give the trainer a ‘futuristic sock’ look with lightweight, breathable properties while boasting the Argyle pattern in red, navy and greay. A contrasting white midsole, red outsole and tonal navy overlays wrap the whole design up beautifully.

The Kris Van Assche Ultra Boost trainer will be available to buy from Thursday 25^th June.

May 27, 2015

Ultra Boost Collective Pack

Ultra Boost Collective – Triple Black, Triple White

Its nearly time for the official release of one of the most, if not the most highly anticipated trainers of the year. The Ultra Boost Collective is a limited edition capsule collection featuring iconic and personal takes on the adidas’ classic Ultra Boost silhouette by 5 different designers. The result is a series of footwear designs that encapsulates both the innovative tradition of adidas and the distinct aesthetics of each creator – striking a perfect balance between futuristic technology and modern elegance.

This release, which follows the Stella McCartney introduction, is the first mens style design for the collection and has been designed by two of adidas’ in house creative directors, Dirk Schonberger – Creative Director of adidas’ sports style division and James Carnes – Creative Director of adidas’ sport performance teams. Building on their combined knowledge of high fashion and high performance, Dirk and James have developed their versions of the Ultra Boost playing on the history of adidas. With a heritage built upon using the highest calibre materials and superior manufacturing techniques, the guys wanted to design a shoe which demonstrates this. Having extensively explored a range of textiles from some of the most technically advanced performance fabrics to some of the most natural fabrics such as wool, the outcome is 2 monochrome designs for a sleek, minimal finish to let the shoe do the talking.

First up we take a closer look at the triple white. Crafted from the strongest fibre material in the industry with a textured primeknit upper, knitted sock with reflective yarn details in keeping with the Ultra Boosts running shoe history, knitted sock in dyneema and polyester, ceramic coated TPU cage and an open air mesh heel sock for extra breath-ability and comfort. The signature 3 stripes are visible in tonal white to the side panels, along with the classic heel counter for extra stability finished in a sprayed gloss lacquer for a premium finish. Sitting upon the Torsion energy return boost midsole and a grippy rubber outsole also in white, these are set to be huge on release day.

Moving onto the triple black, we can see the 2 designs are a pair of complimentary opposites. Expertly crafted from wool fibre with reflective accents adding functional details for night time running. The main body has been crafted from a primeknit upper in metallic black and wool, open air mesh heel sock, black heel counter sitting upon a contrasting white Torsion energy return boost midsole and black outsole finishes these trainers off perfectly.

Both trainers are more than just a running shoe, they are a technically enhanced design with all the aesthetic appeal that sneaker enthusiasts want and expect. The 2 designers push the boundaries in fabrics and technology to give the latest and most technically advanced running shoe. The full length Boost foam cushioning in both trainers has been included to provide enhanced energy return and comfort, along with leather details to the tongue and leather insoles adding to the premium feel to the sneakers.

Both colours of the Ultra Boost Collective trainers will be available to buy from Saturday 6^th June and will cost £170.

Published by Sarah Kearney, Online Editor at Aphrodite Clothing