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September 3, 2020

adidas SL80 Gets A Punchy Update

adidas SL80
‘Cloud White / Solar Red’
FV9790

You know the drill by now, the adidas SL80 is back and, thanks to a recent spat of top drawer colourways and a little help from Gary Aspden’s SPZL line, they are most certainly here to stay. Pulled from the archives in late 2019, the original silhouette was the follow on to the lines SL72, featuring much of the trainers same lightweight construction with a number of stylistic and modern design updates.

A more robust shape overall than that of the ultra-streamlined 72, the adidas SL80 comes primarily made from a straightforward nylon base for improved breathability. Placing a series of suede panels on top larger than that of its precursor, the material spans around the forefoot for greater structural support in areas of high stress. Presented in a ‘Cloud White / Solar Red’ makeup, which uses contrast to add depth, you can find serated three stripe accents to the sides as well as the classic trefoil placed to the tongue.

With a thick and cushioning EVA midsole found below for additional comfort, the design is rounded out with a protective toe cap, D-ring lacing system and signature ‘SL 80’ callout. The adidas SL80 ‘Cloud White / Solar Red’ FV9790 is available now at Aphrodite.

August 28, 2020

Adidas Gazelle Vintage : Festival Flavours

It goes without saying that the Gazelle is a well established piece of adidas history. Favoured for its soft suede makeup and dazzling array of bold colours, the trainers have carved out a long-standing history at the heart of the brand’s terrace offering. With the adidas Gazelle Vintage aiming to capture the effortless charm and easily styled nature of its predecessors, this latest update takes a closer look close at a more specific time in the sneakers illustrious history.

Taking influence from both Brit-pop and ’60s festivals, the adidas Gazelle Vintage, ‘Collegiate Green / Cloud White’ feature rough, textured hairy suede uppers flanked with an array of contrast detailing. Bearing the mark of the three stripe to both sides, you can find gold metallic branding to the heel as well as the classic trefoil to the tongue. Concealing both a leather lining and uniquely patterned insole, the trainers are finished with a low-profile rubber sole for comfortable everyday wear as well as an exaggerated pull tab to the rear.

The adidas Gazelle Vintage, ‘Collegiate Green / Cloud White’ (FV9678) launches online and in store at Aphrodite 03.09.20.

August 19, 2020

adidas SL72 : Timeless Runners

Not only was the adidas SL72 the founding silhouette of the Super Light series and the first to bear the mark of the trefoil, but their development for the 1972 Munich Olympic games was oversaw by non-other than brand founder Adi Dassler himself. In short the trainers were set for greatness and now almost 50 years later they still remain very much centred toward the upper echelons of notable three stripe footwear.

Inspired by heritage track runners, the trainers are known for their modest detailing, sleek lines and streamlined shape, features which would see them quickly taken from their performance focused roots and applied to more fashion and lifestyle orientated circles. Constructed from a nylon base that was intended to keep things lightweight and breathable, the SL72 boasts suede overlays alongside three stripe branding to the sides.

Making reference to quintessential adidas design with a smart t-toe finish, this newest adaption comes presented in a contrasting mix of bold red hits against a deep navy base. Resulting in added visual depth whilst retaining its easily styled casual nature, you can find a lightweight EVA midsole and rubber outsole below for both comfort and traction.

The adidas SL72 ‘Legacy Blue / Solar Red / Tech Indigo’ FV9783 is available now online and in store at Aphrodite.

August 12, 2020

adidas ZX 500 : Retro Revolutionised

adidas ZX 500 Trainers : Heritage Styles Meets Modern Tech

Pivotal in sneaker design, the ZX Collection first came to light in the 80’s with the release of the adidas ZX 500 in ’84. Merging both cutting edge technology with vibrant colour ways, the trainers not only made significant steps in functional running shoe design but were quickly picked up by notable sub-cultural movements of the time.

Thanks to their comfort and bold visuals the ZX 500 found itself joining its soon to be released numerical peers in the swell of what was then dubbed as the second summer of love. With warehouse raves cropping up throughout the UK particularly in the North, revellers were looking for a trainer that would keep them on their feet until the early hours of the following morning and it just so happened that the ZX collection fit the bill.

Aside from dancefloors however the ZX was largely famed for setting the standard for classic running shoes, introducing some never before seen additions to adidas’ ever-growing lineup. Inspired by the track, the adidas ZX 500 is one of the collections most iconic silhouettes, channelling its’ retro history whilst baring modern technology to revolutionise the style and performance. Crafted with a suede, mesh and leather upper in shades of off white, silver metallic and cloud white to boast a ‘gotta touch it’ texture gives a modern and sensorial approach to the old school design. The die-cut EVA midsole teamed with a soft textile lining and rubber outsole ensures not only a comfortable fit, but improved traction.

The adidas ZX 500 Trainers ‘Off White / Silver Metallic / Cloud White’ (FW2813) are available now at Aphrodite.

July 14, 2020

Introducing The Wholesome adidas Superstar Pure

The storied history of the adidas Superstar is not to be disputed, the sneaker will reach the grand old age of 50 this year and some would argue that the silhouette is as popular now as it ever has been and we certainly wouldn’t argue with that.

To mark the celebratory occasion the label with the 3-Stripes has churned out a variety of special releases and the next edition is imminent, going by the name of the adidas Superstar Pure. Arriving as part of the brand’s most recent City Series offering, this wholesome iteration brings the shoe’s revered image to life using a collection of theatrical colourways.

Mixing mostly monochrome tones for a clashing contrast, the pack explores the cultural significance of the sneaker amidst the globe’s hotspots, comprising Tokyo, Shanghai, Paris, London, New York and Los Angeles as its focal points. These particular points of reference mark a shift in identity for the adidas Superstar which has previously held tenure among the NBA, the hip-hop scene and more recently possessing claim as a lifestyle icon.

The anatomy of the adidas Superstar Pure doesn’t actually fall far from the tree, although it replaces signature accents from that of its predecessor, including swapping out those famous serrated 3-Stripes for perforated detailing, it does hold tightly onto the iconic shell-toe shaping and contrast heel. Further elements consist of glossy Italian leather in the upper, city-specific credentials and a textural tongue.

Fly the flag for your chosen stomping ground when the adidas Superstar Pure launches at Aphrodite at 11pm July 14th.

(Release info: 11pm 14/07/2020)

May 21, 2020

Courtside Kicks

A Lookback At Some Of The Game’s Prolific Forerunners

Thanks to ESPN’s ‘The Last Dance’ – a docuseries that depicts the mesmerizing star power of five-time MVP Michael Jordan and his team the Chicago Bulls in their ‘90s heyday – basketball’s bygone era has never felt more relevant. With that in mind and given the UK’s new-found affinity for the NBA, we’re digging through our portfolio to shine light on the shoes that first made their debut on the court, comprising the notorious Nike Blazer and adidas Superstar.

Courtside Kicks – History of the Nike Blazer:

In 1973 sportswear newbie Nike was a mere nine years of age when it launched the new kid on basketball’s block, the Nike Blazer. Dubbed the ‘Nike Blazer’ in tribute to local team the ‘Portland Trail Blazers’, the sneaker was specifically tailored to bolster game play, possesing supple leather in its upper, nylon and breathable mesh in the tongue and a robust vulcanised rubber sole underfoot. It’s construction, which employed the vulcanisation process and done so to superlative standards, was deemed hugely popular with players of the era, leading San Antonio Spurs shooting guard George Gervin to link up with the Swoosh and subsequently become the first player to front the Nike Blazer courtside.

Cool by name and by nature, George ‘The Iceman’ Gervin possessed the kind of star power that could transcend a silhouette from the hardwood and into favour with global popular culture. In fact, it’s thought that Nike and George Gervin’s partnership initiated the logistics of ‘player exclusive’ deals back then which of course are so ubiquitous these days.

Former San Antonio Spurs shooting guard George Gervin sporting the Nike Blazer during a game.

Nike Blazer Mid Vintage ’77 in White/Red and White/Black colourways, available now at Aphrodite.

Nike’s quick off the march approach to identifying players and utilising their likeness in such a way would become the cornerstone of the brand’s global operations. Just 12 years after the Nike Blazer debuted, a new courtside crep was preparing to take the NBA by storm; named the ‘Air Jordan’ after gravity-defying Bulls shooting guard Michael Jordan. This immensely lucrative and longstanding partnership is responsible for MJ’s title as the richest athlete on the globe and although the Nike Blazer’s basketball invasion was short-lived, it did lay down the foundations for future successors such as Mike’s Air Jordan.

Having paved the way for player endorsements and Swoosh-bearing status on the court, the Nike Blazer gave up shooting hoops and skated into fresh tenure. Turns out, the design’s tremendous traction came in super handy for skaters, and so the Nike Blazer was reincarnated. These days though, the sneaker doesn’t require a specific purpose to make it a modern necessity – it’s now welcomed worldwide thanks to its unwavering throwback feel and logo-laden look.

Courtside Kicks – History of the adidas Superstar:

German heavyweight adidas had already built a great rapport with NBA greats way before rival Nike and its famous Blazer hit the scene. In 1969 the adidas Superstar launched as the first low-profile basketball sneaker to feature an all-leather upper and a rubber shelltoe, this making way for the shoe’s myriad nicknames since, including the ‘shelltoe’, ‘shell tops’ and ‘shell shoes’.

Given that sneaker innovation in the ‘60s was still very much at the inception stage, the shoe’s rubber shell toe and non-marking outsole were in every way unprecedented. The striking nature of the design quickly began to garner attention from some of the game’s most accomplished players, one being Kareem Abdul Jabbar of the Los Angeles Lakers, whom some claim is the greatest player in NBA history. But these 3-Stripes sneakers weren’t solely reserved for the unstoppable feet of Kareem Abdul Jabbar, as by its third year of production the adidas Superstar was donned by over 75% of all NBA players. Pretty impressive.

NBA players of the past repping the adidas Superstar, including former New York Knicks power forward and Chicago Bulls Head Coach Phil Jackson.

adidas Originals Superstar Trainers in Black/White and adidas Superstar WS2 Trainers in White/Black, available now at Aphrodite.

Just like the Nike blazer, the stellar adidas Superstar eventually, and gracefully, made its way off the court and into the city streets, picking up recognition from Hip Hop’s elite rap group Run-D.M.C. – with the trio paying tribute to the design in a song titled ‘My Adidas’ which aimed to redefine b-boy culture. Later down the line the 3-Stripes label struck up an advertising deal with Run-D.M.C., in turn, marking the first major sports company / hip-hop partnership of its kind. In the decades since this fundamental link up, adidas has frequently employed celebrity industry crossovers as a formula to its success, notably with this very Superstar style and rapper Pharrell Williams, not to mention Kanye West’s dollar seizing Yeezy line.

So there you have it, two of the globe’s most crowd-pleasing footwear styles unearthed from their basketball origins. Shop the featured colourways by checking out our Nike and adidas departments now.

May 18, 2020

adidas Hamburg Fish Market

adidas City Series Returns

Aiming to capture the unique intricacies and subtle quirks of cultural hot spots around the globe and condense them into extremely eye-pleasing trainers, to say the City Series is a fan favourite collection would not only be a monumental understatement but a disservice to this extremely nice adidas Hamburg we recently found in our possession.

Originally introduced in the ’80s the adidas Hamburg quickly found its place nestled comfortably among adidas’ selection of terrace classics, boasting the low-profile, three-striped, uncomplicated design that football fans couldn’t, and still can’t, get enough of. For this iteration, however, the Hamburg swaps out the suede, instead choosing to employ a plush leather construction for a more lux feel and robust finish. Blanketing its uppers in a coating of minimal white, the sneakers feature classic elements such as the t-toe overlay, trefoil tongue and three stripe markings alongside subtle nods to its German eponym.

Referencing the North German city’s famous Sunday fish market, the trainers employ a textured ‘fish scale’ effect as well as bespoke branding to the in-sole and a metal interpretation of adidas Hamburg’s iconic flag insignia to the heel. With gold inscription situated both to the lateral and medial side, proceedings are brought to a close with a gum midsole underfoot for that all-important hit of heritage class.

The adidas City Series Hamburg are available now online at Aphrodite.

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March 16, 2020

adidas SL7600 : Vintage Meets Modern

The adidas SL7600 are set to surface on our shores very soon so in preparation for their arrival and to show off some of their best bits, we thought we would share some words on what is sure to be an instant footwear classic.

Adidas SL7600 Sneakers

As the age-old saying goes you can never have too much of a good thing, and adidas’ Super Light lineup is the perfect example. Originally conceived during the ’70s to service the needs of athletes taking part in the Munich Olympics, not only was the SL series responsible for supplying the goods when it came to the age-old question of weight vs performance, but it held its own in an era long turf war with arguably some of the fiercest competition in running history.

Utilising a robust array of stellar three stripped source material, adidas’ next addition to their featherweight family comes in the form of the SL7600. As forward thinking in name as they are in construction, the sneakers mix a best of both worlds culmination of vintage old school class, cutting-edge ingenuity and on-trend multi-faceted design that is sure to please even the most traditionalist of trefoil fanatic.

Crafted using both rugged suede overlays, nubuck accents and a breathable nylon base, the trainers boast a D-ring lacing system, similar to those found in both the Trimm Star / SL76, as well as iconic T-toe detailing. Further enhanced with a blanketing of minimal white which serves to add a subdued touch to the overall proportions of the silhouette, the SL7600 truly shines when it comes to underfoot cushioning.

Not only can an authentic jagged traction outsole be found to improve on-foot grip but an EVA midsole sees its already superior cushioning properties bolstered by a selection of comforting BOOST foam inserts. Finished with a branded tongue and tonal three striped sides, the SL7600 is a true homage to some of the key defining moments in adidas history, highlighting pivotal moments in the brand’s past and perhaps making nods to their not so distant future.

The adidas SL7600 is available online and in store at Aphrodite very soon.

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January 13, 2020

adidas Home of Classics: The Next Chapter

Acting as an antithesis to the sneaker industry’s often unsustainable noise, adidas’ ‘Home of Classics’ collection proudly veers away from short-term trend fashion, and instead, favours styles that lock down an abundance of versatility. When the adi’ concept first launched last year, its refined, stripped-back designs brought a breath of fresh air to the bulbous, audacious aesthetic of 2019 and the global status quo.

Launching midnight January 15th, the next ‘Home of Classics’ instalment brings with it the iconic adidas Continental 80, Stan Smith Recon and SC Premiere – all clad in a creamy, off-white colourway. Though sharing many of the same qualities and all delivered as a premium update of their originators, each trainer has its own story to divulge within the realm of footwear.

Rendered as a contemporary update on the ever-dependable Stan Smith, adidas’ Stan Smith Recon takes its moniker from the two-time Grand Slam champ of the same name. Boasting a premium leather upper and lining, this timeless silhouette sees monochromatic hues cast a timeless, wearable image over its identity. Shunning Stan Smith’s signature green stamp, this pared-back version replaces the tennis ace’s face with an unusual tweak at the tongue. As last year’s Home of Classics collection subtly touched on, the sneaker everts the shoe’s (traditionally internal) sizing scale and places it externally at the tongue. Additional accents include the brand’s signature perforated 3-Stripes, a suede heel panel and the same robust rubber outsole that debuted in the ‘70s.

For the Home of Classics Continental 80, the aim is to recharge the ‘vintage charm of the era’, doing so with myriads of retro elements, including a branded window positioned at the sidewall and a split cupsole with EVA insert that perfectly captures the sneaker zeitgesit of the ‘80s. The colourless, stacked upper of the shoe is broken up with perforations, tonal thread and several recognisable adidas credentials.

Last, but by no means least, the adidas SC Premiere calls on the sportswear heavyweight’s courtside heritage. Inspired by generations of timeless tennis style, this latest rendition, like the Continental 80, features a retro logo window and layered look across its upper, teamed alongside a ‘world famous for quality’ imprint at the reverse. One of the shoe’s standout components, which you don’t see again across the collection, is the SC Premiere’s serrated sole unit; this jagged edge provides superb grip at the surface of the design, enabling the wearer a trusty, stable ride through the streets.

Designed to pair seamlessly with a plethora of fits, the 2020 Home of Classics series harnesses boundless amounts of style and substance. Purchase an adidas classic when the capsule launches midnight 15/01/2020.

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