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March 21, 2018

Nike Updates the Air Max 270 with Flyknit Uppers in Time for Spring

Last week saw the debut of the all-new Air Max 270 silhouette, Nike’s first lifestyle-oriented Air Max sneaker. Keeping the momentum rolling in the week leading up to Air Max Day, the Swoosh now presents another version of their latest baby, this time updated with lightweight and flexible Flyknit uppers.

The use of Nike’s signature technical weave transforms the silhouette significantly, with the uppers boasting a dynamic split White & Racer Blue colour scheme and strategic knit sections for optimal comfort and foot lockdown. Flywire lacing also helps to keep the look sleek, while premium leather accents to the tongue and heel add a hit of structure and luxury.
In contrast to the original’s (relatively) low-key branding, the Flyknit version goes big and bold, with a large Swoosh printed to the toebox, while the medial sides boast welded asymmetrical AIR 270 branding. Of course, this wouldn’t be an Air Max without the visible Air bubble, and the Air Max 270 delivers a bigger one than ever before, with 270 degrees of overblown Air to the heel in a scorching Total Crimson shade that demands attention while giving the wearer the most comfortable Air Max experience yet.

The Nike Air Max 270 Flyknit in White / Racer Blue / Total Crimson will be launching online on the 22nd of March. Keep locked to our social media feeds for more in the run-up to Air Max Day on the 26th of March.

Want More Swoosh in Your Step? Shop Our Full Range of Nike Trainers Here

March 15, 2018

More Bounce to the Ounce: the Nike Air Max 270 Releases in a Bold ‘Tiger’ Colourway

Having been the subjects of leaks and teases for the past year, Nike’s latest Air Max sneaker has finally been released: the Air Max 270. The first Air Max silhouette that’s designed from the ground up as a lifestyle sneaker, the Air Max 270 borrows liberally from the genealogy of the Air Max range, taking elements of the Air 180 and Air Max 93 to create something bold, modern and quintessentially Nike.

Engineered with all-day comfort in mind, the Air Max 270 certainly delivers, sporting a lightweight, form-fitting mesh upper in an impactful University Gold and Black colourway, while the main event comes at the rear, with a bulbous, 270-degree Max Air bubble to the heel that provides extra bounce with every step, as well as a high-contrast signature look in ‘Hot Punch‘ red that’s already proving to be a real head-turner.

Branding is also brought to the forefront, with the iconic Swoosh emblazoned to the lateral quarter and toe, while brand new ‘Air270’ text appears to the tongue and heel loop. Already proving popular on its initial release earlier in the month, we think this edition is the best yet. As always, numbers are limited, so make sure to get in early to secure your pair.

The Nike Air Max 270 in Black/University Gold/Hot Punch is releasing online on the 16th of March at 8.00am GMT from Aphrodite Clothing.

Like what you see? View our full range of Nike Footwear

March 14, 2018

Flight of the Concord: Air Max 180 Returns in Another OG Colourway

As Nike’s annual Air Max Day draws ever closer, the Swoosh continue their run of stellar retro releases with the unleashing of another OG colourway for the venerable Air Max 180. After the runaway success of the ‘Ultramarine’ colourway from last month, this time the 1991 runner takes on the ‘Concord’ makeup.

Displaying a similarly neutral base to last month’s release, with clean white mesh underlays and off-white synthetic overlays acting as the perfect canvas for hits of ‘Dark Concord’ purple to the heel and lining, and ‘Bright Ceramic’ orange to the tongue, Swoosh and heel quarter. The combination of purple and orange is always a winner, and, combined with the icy-blue tint on the translucent heel section, works particularly well on this retro icon, giving it some serious pavement appeal ready for the start of the sunny weather.

As always, numbers are very limited on this release, so make sure not to sleep if you don’t want to miss out.

The Nike Air Max 180 ‘Concord’ is releasing online on the 15^th of March at 8.00am GMT from Aphrodite Clothing.

Want More Swoosh in Your Step? Shop Our Full Range of Nike Trainers Here

February 1, 2018

Clear Influence: How the Nike Air 180 Paved the Way for the Brand’s Future

It’s once again coming up to Air Max Day, Nike’s celebration of all things Air, and the main event is their all-new Air Max 270, the first Air Max style to be built as a lifestyle sneaker from the ground up. In preparation for the big day, Nike is bringing back one of the retro styles that served as a major influence for the brand’s current line-up: the Air 180.

An innovative running shoe from 1991, the Air 180 distinguished itself from its Air Max brethren with a unique deployment of the Max Air bubble: instead of just being part of the midsole, the clear air bag extended to the outsole, giving the shoe an eye-catching focal point and providing runners with their first taste of running purely on air. This was the first step on the long road to where Nike is today, with the revolutionary Vapormax sole finally providing the Nike design team’s holy grail of an all-Air sole unit.

Influential heritage aside, the Air 180 itself has long been a favourite of sneaker collectors for its unique look, particularly in this OG ‘Ultramarine’ colourway that pairs white mesh and Sail nubuck overlays with hits of bold blue and Solar Red that bring to mind the iconic OG Infra Red makeup from the Air Max 90, while that clear Max Air section to the heel proves just as head-turning now as it was back in 1991. As with all retro releases of this nature, numbers are limited, so don’t miss your chance to add this influential classic to your rotation.

The Nike Air 180 OG in Ultramarine / Sail / Solar Red is launching 2^nd of February from Aphrodite Clothing.

Want More Swoosh in Your Step? Shop Our Full Range of Nike Trainers Here

January 25, 2018

The Nike Air Max 98 is a Seismic Change from its Predecessor

For anyone with half an eye on the footwear world, it’s clear that Nike’s Air Max 97 was the success story of 2017. Reintroduced in force for its 20^th anniversary, the timely rerelease managed to capture the zeitgeist a second time around, with its retro-futuristic water ripple inspired design and bold 3M accents resonating with both old-school collectors and new generation fashionistas alike.

Late last year, we wondered whether or not the Air Max 98 could achieve a similar level of praise. After all, despite using the same full-length Max Air sole unit, the Air Max 98 couldn’t be more different than its older sibling: if the Air Max 97 is ripples on a pond, the Air Max 98 is an earthquake. Gone are the sleek, aerodynamic lines, replaced with built-up overlays in a wide mix of materials, a contrasting mudguard and exposed lace loops – a truly seismic change.

A year or two ago, it would have been a hard sell to all but ardent sneakerheads. But in 2018, the winds of change are once again blowing in Nike’s favour: the chunky, overstated trainer is having a serious moment, with high fashion brands like Balenciaga and Gucci leading the charge, bolstered by Kanye West’s ever-present influence. Suddenly the Air Max 98 looks as forward thinking as its predecessor, and the hype for the silhouette is very much real.

As with the 97, there are numerous colourways of the Air Max 98 in the pipeline, but as usual it’s the OG renditions that are the most sought after – especially as they haven’t rereleased at all since 1998. January 26^th sees the European release of both the ‘Gundam’ and ‘Michigan’ colourways, as they are affectionately known; the former named for the robotic protagonist in the mecha anime of the same name, the latter after the traditional navy and yellow school colours of the University of Michigan. Both are a far cry from the sleek Air Max ‘Silver Bullet’ OG, but are equally eyecatching, channelling the fearless, uncompromising design of the 90s, and are sure to be highly sought after.

The Nike Air Max 98 ‘Gundam’ in White/University Red/Obsidian and ‘Michigan’ in White/Tour Yellow/Navy are due to release in very limited quantities soon at Aphrodite Clothing. Keep an eye on our social media feed for more updates.

Want More Swoosh in Your Step? Shop Our Full Range of Nike Trainers Here

December 7, 2017

Nike Air Max 97 UL in Metallic Gold

Based on the original 1997 silhouette, the newest version of the revolutionary air max series comes in a metallic gold colorway, just in time for the Christmas festivities. Part of the 20^th anniversary releases (which have all sold out in no time), the metallic gold version has been a hugely anticipated release.

Some of the classic OG offerings are present, along with new additions in the shape of the cleaner, sleeker silhouette while modern technology has been added to the sole for added comfort. The classic pipping has been replaced by a smoother addition, with reflective details. The Olympian Gold Medal theme and hints of University Red throughout helps these stand out amongst the other colorways released.

Other features of the sneakers include lace fasten, textile and synthetic upper, red mini swoosh can be seen to the side panels while the gold and white jacquard pattern can be seen throughout all sitting upon the classic air max sole unit.

The Nike Air Max 97 UL in metallic gold are available online and in-store from Aphrodite, priced at £139.00

More Info:
Brand – Nike
Style: Air Max 97 UL (918356-700)
Price: £139.00
Available: Now

October 25, 2017

Nike Air Max 95 & Air Max 97 Premium | Sequoia/Velvet Brown ‘Wool Pack’ | Launching 1st of November

As we proceed into the winter months, Nike continue to bring the treats in the form of cosy colourways for its most popular silhouettes. Following up from the Grey Wool Pack from the beginning of the month, the Swoosh present this capsule of winter warmers.

Sharing a similar material makeup to the previous pack, both pairs are presented with uppers in a richly textured woollen felt fabric, with synthetic and textile overlays displaying a mixture of earthy tones. The Air Max 97 retains its iconic design, with the nature-inspired waves serving as the ideal template for the outdoorsy colours and textures. The full-length visible Max Air technology is encapsulated in an off-white ‘Sail’ midsole, while a subtle colour pop comes in the form of soft purple ‘Light Carbon’ hits to the tongue and centre stripe, and the look is completed with the requisite 3M reflective treatment to the upper stripes.

The Air Max 95 meanwhile comes adorned with rich ‘Velvet Brown’ to the toecap, lace ghillie and outsole grip, with the sidewall ‘ribs’ adorned in mostly tonal Sequoia green, while the same Light Carbon hit appears toward the heel and to the Air Max logo on the tongue.

It’s always good to see Nike getting a little more experimental with their colourways and materials, and we think that they may have another pair of hits on their hands with this pack.

Both the Air Max 97 and Air Max 95 release on the 1st of November here at Aphrodite Clothing.

October 13, 2017

Nike Air Max 97 – Why So Successful Today

Air Max 97

Let’s take a look at why the Nike Air Max 97 is so successful today.

Reissues of older styles– or ‘retros’, as they are known in the sneaker community — have been a staple of Nike release calendar for decades. As with many aspects of the scene, the Air Force 1 was the trailblazer: originally released in 1982, fans’ demand for the return of the style caused the brand to rethink their approach to discontinuing shoes, and the Air Force 1 was reissued in 1986.

With a timeless design like the Air Force 1 or the original Air Max 1, these reissues make immediate sense — there will always be demand for these cultural touchstones, designs so influential that it is difficult to imagine what sneakers today might look like without the originals, and myriad versions of these styles can be found throughout Nike’s range. But sometimes Nike takes a more unusual approach to its retro selection process. Sometimes it’s a one-off reissue of a rarely-seen, cult favourite running shoe; others, it resurrects older styles that sit well with the prevailing aesthetic of the current day. But with the recent resurgence of the Air Max 97, it almost feels like a fated occurrence. Not only is 2017 the shoe’s 20th anniversary — often a cue for a retro release, especially during Air Max Month in March — but the cultural zeitgeist has shifted in such a way that the shoe itself makes perfect sense in today’s climate. Clothing inspired by the sportswear of that era is hugely popular, with striped track pants and voluminous nylon windbreakers having a particular moment, and the 97, naturally, fits in perfectly.

Image via Nike

History Of The Nike Air Max 97

This wouldn’t have necessarily been the case even a year ago. While undeniably an attractive shoe and a forward-thinking design masterpiece — the iconic undulating wave-patterned uppers supposedly being inspired by Japanese bullet trains — the Air Max 97 absolutely feels like a product of its time. In 1997, the world was on the verge of entering a new millennium and was looking ahead in both technology and design terms to the decidedly futuristic-sounding ‘two thousand’. This optimistic futurism pervaded both industrial and fashion design, with sleek curves and metallic chrome accents dominating everything from cars to CD players, mountain bikes to sneakers.

Image via Nike

Christian Tresser, the Air Max 97 designer, took all of these influences on board and combined them with natural imagery, like the ripple of waves on a pond, to create a shoe that resonated with everyone from rappers like Big Pun to the Spice Girls’ Mel C. But despite the 97’s cultural cachet around the time, by the time the millennium had been and gone the shoe had been relegated to a cult favourite, with a smattering of reissues for its OG ‘Silver Bullet’ colourway, particularly in Italy. Which makes its reappearance and phenomenal resurgence in popularity one of Nike’s greatest success stories of recent times — whether by design or by accident.

Image via Complex

How Did The Nike Air Max 97 Become So Popular?

So what came next for the Air Max 97? Fortunately, it seems the winds of change began blowing in Nike’s favour with chunky, maximalist sneakers seen gracing runways and exaggerated proportions saturating the worlds fashion radar. From the Balenciaga Triple S sneaker to Kanye West’s Yeezy Wave Runner 700, everyone seems to be wanting in on the ‘ugly sneaker’ trend. This comes on the heels of a recent collaboration with streetwear powerhouse Supreme, which decked the 98 out in shiny patent leather and snakeskin print last year to the predictably massive hype. Since then, the silhouette has slowly been gaining traction on social media among sneakerheads, some of whom prefer to show off underappreciated or ‘slept on’ shoes rather than the latest hype. Could the Air Max 98 replicate the runaway success of the Air Max 97 reissue? Time will tell, but if the stars align once more, Nike could have yet another retro hit on its hands.

Nike Air Max 97 Collaborations

Another key to the success of the Nike Air Max 97 is its long list of influential collaborations it now has under its laces. Ranging from hugely popular grime artist Skepta to huge brands such as Undefeated, each dual-pronged approach served to boost the 97’s culturally prolific reputation keeping it comfortably treading water in the consciousnesses of the sneaker orientated masses. With too many join pairings to mention, possibly the sneakers most notable collab came in the form of the lauded after Sean Wotherspoon x Nike Air Max 1/97. Founder of vintage streetwear specialists Round Two, Sean developed the sneakers in 2018 following his success in the Nike Vote Forward competition. Attaching an Air Max 1 sole unit to multi-coloured corduroy 97 uppers, the sneakers have been long regarded as one of the most hyped releases not only in the over 20-year long history of the 97 but of modern footwear times.

Stay tuned to our social media channels for the latest Nike news and releases, and check out our range of Nike sneakers and apparel right here at Aphrodite Clothing.

September 30, 2017

Nike Air Max Cushioning — How It Works

Nike are well known for being front runners in new innovating technology to enhance every single step you take. It is hard to imagine a world without the iconic Nike Max Air cushioning, but rewind back to 1979, when disco was king, and the inventor Frank Rudy pitched his idea to Phillip Knight. Rudy was a former aerospace engineer, making him the perfect candidate to blueprint a technology to create maximum impact protection. Nike and Rudy designed and patented the first Air-Sole unit and we have been forever in-debt to them for introducing to a completely new cushioning system.

Nike Air technology is a lightweight and innovative durable cushioning system that maintains a high level of performance for the full life of the shoe. Not ones to let their ideas become stagnant, Nike have refined and designed different Air-Sole units over the years, to provide unique performance benefits to each style.

So I’m sure you are pondering now, how does it work? Pressurised air inside a tough yet flexible urethane bag compresses on impact to reduce the force and immediately recover to its original form, offering energy return. Like a box of chocolates, there are many specialised Air-Sole units to choose from, that offer specific performance needs for different sports, athletes, terrain, distances, speeds and directions of movement, I’m sure if needed they could make one for moon-walking. To cater to all of the different needs the Air-Sole units are all engineered the pressure, placement and thickness needed.

So what else makes them so special? Well they are lighter per unit volume than many other midsole cushioning systems on the market. In comparison to the classic foam midsole, they are more resilient and more durable, making it a winning formula.

Interested in expanding your Air Max collection? Shop our full range of Nike trainers here

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