Look at that subtle red coloring. The tasteful thickness of it. Oh my God, it even has a watermark…  

Nike continues to earn kudos with their limited edition releases, but don’t sleep on the low key drops from the swoosh. The brand has slowly but surely reintroduced a staple of the Air Max series in the form of the mini swoosh to Air Max 1, a throwback to the golden days of the Air Max 1s The Mini Swoosh was first introduced in 1997 and was discarded in the early 2000s after a run of unforgettable releases: The Atmos’ Safari & Viotech models, and Patta’s Chlorophyll amongst others. With a recent renaissance in form of limited edition releases, namely the Air Max 1 ‘Master’, 97/1 Wotherspoon and recent Parra drops, Nike has begun slowly to reintroduce their minimalist branding to the Air Max 1, and in this pack too the recently reissued Nike Air Span II, to great effect.

The Special Edition Air Max 1 & Spann II come constructed with a premium touch of suede, canvas and leather in a black complexion. The accents of red to the branding and sole gift the pairs colourways associated with Jordan Brand’s premium drops of the numerical Jordan series, the ‘Bred’ colourway featuring heavily on a plethora of retro Jordan’s limited edition retros. This is a colourway that finds itself attached to Nike silhouettes sparingly, adding further prestige to this pack.

Both respective models find themselves constructed to their legendary OG standard, with minimal editions of branding providing the necessary twist to this special edition pack.

The Nike Air Max 1 & Air Span II ‘Mini Swoosh’ will be available both in-store and online on the 10th August at 8 am from Aphrodite Clothing. Numbers are limited, so grab your pair while you can.

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Rivalling the OFF-WHITE collection in sheer volume, the second drop of Nike’s ‘Just Do It’ pack sees Nike update the Air Max 1 with a statement all over print display.

From its anniversary in 2017 on Air Max Day to this very moment, Nike has been treating the Air Max 1 to the most premium of iterations possible. With the frequency of the quality, it can be hard to choose from the abundance options and that’s why Nike has made sure to treat their collaborations, QS, and SE editions to the best treatment possible exemplified here in the ‘Just Do It’ pack release. The singular all-over print is a rare feature to the Air Max 1, especially in a minimal and tonal colour base, usually finding itself in a varied animal print, camouflage, floral or multicolour design. Following cues from recent geometric all over print designs displayed on the Air Max 98, the all over print JDI branding is a tastefully obnoxious design that brings the monochromatic black and white base to a vibrant path with orange accents across the shoe.

The simplicity and audacity of the slogan lend itself to a simple and audacious aesthetic design, instantly makes the relevant statement for its chosen wearer.

The Nike Air Max 1 ‘JUST DO IT.’ will be available both in-store and online on the 2nd August 8 am from Aphrodite Clothing. Numbers are limited, so grab your pair while you can.

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Saving the best till last on their 30th anniversary ‘Just Do It’ collection Nike has added their legendary slogan to a smattering of silhouettes highlighted here in the Just Do it colourway of the 2018 flagship Air Max 270.

Following where the EXP-X14 lead in the initial JDI drop, the Air Max 270 incorporates the most minimal branding of the second edition pack, reserving it’s extroverted displays to that of total orange accents on swoosh branding and it’s eye-catching air unit. The lifestyle model has been a sneaky hit for brand amongst big collaboration releases in 2018, the boldly bubbled and bootied sneaker has seen itself kept to purely inline releases and themed packs, save an Air Max Day offering in collaboration with HQ Trivia that was awarded to runners-up of the live trivia apps Nike sponsored event. Although there’s still time for an OFF-WHITE X Nike 270 to come through the year, the orange accents to this edition answer some questions on what an eventual collab could look like. Sneaker customs take note!

The composition of the shoe follows a minimal make-up, excluding the printed JDI branding from the composition, reserving it to the pull tab of the shoe, in favour of the JDI colour scheme. The pair arrive in a white with accents of total orange in the mini swoosh as well as branding and make the sparsity of this design as effective as possible. For sneakerheads, it’s an unmistakable and low-key homage to the 30th anniversary of ‘Just Do It’, for anyone in the market for a new pair of kicks, start here with a pair of Nike’s premier lifestyle design.

The Nike Air Max 270 ‘JUST DO IT.’ will be available both in-store and online on the 2nd August 8 am from Aphrodite Clothing. Numbers are limited, so grab your pair while you can.

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Nike have been on a roll lately with their choice of colourways for the iconic Air Max 98, from the OG ‘Gundam’ makeup to the luxurious ‘Exotic Skins’ edition. Now Nike breaks out a version that utilises a combination of moody grey tones with searing hits of Total Crimson to create the strong contrast that is this silhouette’s forté.

The seismic wave design of the uppers is complemented perfectly with the full-length Max Air sole unit, giving the perfect blend of head-turning good looks and an all-day comfortable ride. Plus, as recently demonstrated by celebrities such as Kendrick Lamar, the Air Max 98 is incredibly versatile, equally at home with sports-inspired streetwear as it is with more dressed-up luxury garms: what more could you ask of a sneaker?

The Nike Air Max 98 in Wolf Grey / Total Crimson will be available both in-store and online on the 22nd of June from Aphrodite Clothing. Numbers are limited, so grab your pair while you can.

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The success of Nike’s Air Max 97 revival shows little signs of slowing down, and is testament to the shoe’s forward-thinking design. Over the last year we’ve seen everything from rare archive reissues to luxurious snake print-infused looks, and now the Swoosh look to the South Beach of Miami to bring their latest inspiration, drenching the iconic runner in bold green and pink inspired by the infamous neon bar signs of the Floridian city.

Starting with a crisp white base that calls to mind a pristine linen suit (Miami Vice, anyone?), the Air Max 97s signature waves are wrapped with hits of both Kinetic Green and Pink Blast, along with the usual 3M reflective piping to keep the flashy look going long into the night.

The combination of a plush cushioned sockliner and a full-length Max Air sole unit ensure utmost comfort wherever and whatever you’re doing.

This colourway is one of the strongest we’ve seen to date, begging to be worn out in the sunshine where they belong. Available now both in store and online, don’t hang around if you want to bring a bit of Miami heat to your feet.

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With summer just about on the horizon, it’s time for sneakerheads to start thinking ahead to maximising their rotation’s curb appeal; after all, what better reason to flex in your best kicks than to turn heads? Nike’s Air Max 98 with its seismic, maximalist design is already a neck-snapper in its own right, but the Swoosh are about to unleash a pair of colourways that take things to a new level.

First up we have the Kinetic Green, AKA ‘South Beach’ colourway. Inspired by the sun-drenched boulevards of Miami, the Air Max 98 here daubs over its subdued platinum and obsidian base with bold teal and coral accents for a look that just screams ‘summer’.

The second colourway takes a similar approach, retouching its base with eyecatching Racer Blue and Volt, evoking retro sportswear in the boldest possible way without veering into ‘obnoxious’ territory.

Colouring aside, the story remains the same for the Air Max 98, boasting layered nylon uppers with embroidered detailing, a synthetic leather mudguard and a unique lacing system, all set atop a chunky midsole with full-length visible Max Air for an overall uncompromising signature look.

Both pairs will be available online from 08.00 BST on the 10th of May, with an in-store release later that day. Previous colourways of the Air Max 98 have been in high demand and we expect the same of these two bangers, so don’t sleep if you don’t want to regret missing out.

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