Fred Perry UK Stockist | Aphrodite Mens Clothing Online

 

fred perry

Fred Perry Parka

Fred Perry Parka

A lot can be said about the Fred Perry Laurel Wreath, after all, it is one of the most popular and iconic symbols in menswear history. It all began in the 1940s when Austrian footballer Tibby Wegner approached Fred Perry with the idea of crafting a sweatband bearing the Laurel Wreath. From then the brand traveled from strength to strength, making sports shirts bearing the classic logo which became popular as tennis-wear. Fred Perry shirts were then soon seen on the well-dressed Mods, which started off the brand’s massive influence on British Subculture. Also being associated with the Skinheads and Casual movement. After being around for half a decade, Fred Perry is now hugely popular.

An iconic piece is the Parka, which first became recognised when the Mods bought them from Military stores to keep their suits clean when riding their scooters. Ever since they have become a practical winter jacket which has been taken under Fred Perry’s wing and given a splash of colour this season. The field parka is available in two vibrant colour-ways; Blood Red and Persian Blue. The Fred Perry Jacket is crafted from durable nylon, with a checked tartan lining, providing warmth and comfort during the winter months.

Fred Perry Parka in red and blue

The field parka holds four outer pockets including two patch pockets for storing of mobile phones and wallets. As well as a peaked hood and smock neck with leather adjustments to battle the winter elements.

Fred Perry Parka zip detail

Not only does the Fred Perry parka provide practical accents of a Winter jacket, but also holds a piece of history within the embroidered Fred Perry Laurel Wreath to the chest, instantly adding classic style and branding for a flawless finish

Fred Perry Parka lining detail

Over the next few weeks, we will be getting more new season Fred Perry online and in-store.

Check out our range online now: https://www.aphrodite1994.com/brands/fred-perry

Win £600rrp Fred Perry Menswear

Fred Perry Competition

The competition has now closed. We will announce a winner shortly

Following on from our huge Barbour giveaway from November 2014, we have now officially launched our next competition which sees us give away £600RRP worth of Fred Perry menswear.

Bridging the gap between sportswear and streetwear seamlessly, British Heritage brand Fred Perry has been one of the most iconic brands in recent history. Since its inception in the 1940’s, the brand has shown its versatility through its close association with various British subcultures such as the mods and Brit Pop Movement.

Keen to move with the times, Fred Perry have been involved with various collaborations over the past few years including working with cycling superstar Bradley Wiggins, the late musician Amy Winehouse and fashion labels Raf Simons and Drakes of London.

To enter our giveaway, all you have to do is follow one or more of the 4 entry choices below. We are running it across our main social platforms so it gives everyone a chance to enter.


How To Enter The Competition:

1. Follow us on Instagram @aphroditeclothing

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Closing date for entries is 11.59pm on the 31 January 2015 (GMT)

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Published by Mark Logan

Get The Classic Fred Perry Look This Winter

Fred Perry Jumpers

With a heritage edge that makes them a definitive figure of the British fashion scene, Fred Perry have maintained their position as much more than just a clothing brand since their early domination of British youth culture. With an acutely typical British aesthetic, Fred Perry have drawn themselves away from the quintessential and stereotypical styling that comes with the territory of the English gentleman, using their illustrious history in tennis and iconic fashion movements to further bolster their already infamous styles.

From the notorious twin tip polo shirt that carries the laurel wreath, to Fred Perry jumpers that have become a winter month style ally to many, the Fred Perry label has always stood for individualism, allegiance, and above all commitment to a classic culture.

Influenced by everything from sports to the rise of a rock and roll music scene in Britain, Fred Perry has developed a timeline that is jeweled by loyalties to some of the nation’s most historical and influential fashion movements. From the mods to casuals, and to any one who was part of the Northern Soul scene, the Fred Perry laurel wreath has become a banner for lovers of music, popular culture and eclectic taste to unite.

With the winter months slowly encroaching, and the colder climes beginning to creep in, Fred Perry continues to create styles that demonstrate the perfect way to show your love for the unmissable label. Fred Perry jumpers are just one way of seeking out this classic look, giving the brands classic heritage vibes without losing site of their origins, for a truly authentic and coveted look.

Browse full collection of Fred Perry Clothing

The Classic Fred Perry Mountain Parka

Fred Perry Parka

With a history that is draped in subculture and some of Britain’s most influential and iconic fashion movements, Fred Perry has become a national treasure when it comes to displaying our natural penchant for sharp, clean and historic design.

From twin tip polo shirts to gingham checked shirts, Fred Perry have come up with a whole host of timelessly iconic pieces that have stood the test of time to remain eternally desirable. From sporting beginnings as a project into sportswear by Britain’s first Wimbledon winner, Fred Perry himself, this homegrown label soon developed to become a fashion label that always maintained its effortlessly cool sporty undercurrent. From mods on their mopeds to the kids dancing the night away in the Northern Soul scene, Fred Perry carried an affinity with some of the strongest movements in Britain’s subculture history.

Fred Perry Parka

As a result, elements of the Fred Perry label have become beacons of style in the uniforms of a host of fashion movements, then slowly worked their way into a classic universal heritage look.

The Fred Perry Parka is the perfect example of how Fred Perry has influenced casual style with their directional looks. Originally a firm favourite amongst mods, the Parka jacket’s long cut and sleek cut provided the perfect protection from the elements for any sharply dressed mod. The Fred Perry Mountain Parka pays homage to exactly this, bringing forth that classic long bodied look, whilst also adding extra touches such as contrasting buttons and extra pockets to perfectly blend a heritage look with modern styling demands.

Fred Perry Parka

View Full Fred Perry Collection

Fred Perry Shirts

A firm and trustworthy wardrobe staple, the Fred Perry shirt has been an institute of Great British style since the early days of the illustrious brands inception.  Founded back in 1952, Fred Perry became a lynch pin of style for a whole host of British sub cultures, who all loved the brands iconic infusion of street style and sporting designs, which were inspired by the legendary English tennis player that the label takes its name from.

With associations into classic style that go way beyond applying to certain fashion movements, Fred Perry have steadily become a mark of sheer British cool- a label that embodies sleek, simple styling with a strong elegance. It was this formula that pinned the label as the go to uniform for the likes of the mods of the sixties, with everything from Fred Perry shirts, to Fred Perry parka’s being worn on the evenings and weekends.

Fred Perry has always represented a passion for casual wear; it has always been the portrayal of style for when 5PM comes and your work clothes are hung up- something that is perfectly reflected in every Fred Perry shirt.  From classic Oxford shirts, to innovative patterns and the iconic Gingham check, Fred Perry shirts are one of the few pieces of fashion history that not only spans generations, but also transcends pretty much any style choice going.  With a range of fits, from heritage inspired regular cuts to a modern day slim silhouette, Fred Perry shirts have never been so diversely relevant to achieving a smart, laid back look to wear during your down time.

Fred Perry Shirt

How To Wear Long Sleeved Polo Shirts

An Introduction On How To Wear Long Sleeve Polo Shirts

A truly trustworthy garment is hard to come across, and like many firm wardrobe staples, the long sleeve polo finds itself drifting in and out of favour of the fashion pack; even though its credentials as a “go to piece” for instant style is unquestionable.

One of the many fables of fashion history, the true origins of the polo shirt may well have been lost to the pages of the past. Many believe that it was the French tennis player, Renė Lacoste, who bought the polo shirt and its classic pique fabric to the forefront of fashion after controversially wearing a white version of his own design on court. However, some fashion historians believe that British polo players based in India in the early 19th century utilized something similar to today’s modern polo shirt so that they would remain comfortable on horseback. It was at this time that additions such as button down collars, to prevent the collar moving were added to the style.

No matter where the polo shirt’s origins may lie, one thing is for certain; it is a versatile and fashionable ally. The long sleeve polo became a later edition to a wardrobe staple, proving to be just as versatile as its short sleeved counterpart, with a huge host of ways in which it can be worn.

 

Layering A Long Sleeve Polo Shirt

(see photograph to right)

A sure fire way to introduce an extra layer of warmth on a cold day, the long sleeve polo is a great piece to work with when you’re going for a layered look.

Never be afraid to experiment with contrasting textures and colours, however, if you want to opt for a sure fire piece that is going to sit well with the majority of your wardrobe, aim for neutral colours such as grey, black and white.

Extra touches, like collar and placket tipping can add subtle details if you’re layering up with something that still reveals a lot of your long sleeve polo, such as a body warmer. This look gives off a well thought out casual feel, so it’s perfect for linking up with dark denims and a pair of hiking style inspired boots to tie in with the outdoor background of the body warmer.

A strong collar shape on a long sleeved polo will make them easy to wear with a host of knitwear too, so don’t be afraid to link yours with a of crew or v-neck jumper.

 

 

Achieving A Smarter Appearance With A Long Sleeve Polo 

(see photograph to left)

Long sleeved polo’s aren’t just for casual wear. Going in for a fine gauge knitted piece can help add a classic feel to your smarter ensembles and help to give the tailoring elements of your wardrobe a whole new lease of life.
Opting for a knitted long sleeve polo shirt gives a much smarter resemblance than any style that is made using a pique fabric, meaning that you can wear them with trousers, chinos, or dark coloured jeans and shoes. To progress this smarter look further, introduce extra layers and give your style more depth.

Consider mixing your knitted long sleeve polo shirt with a thin half button cardigan with a deep V, then finishing it off with a well tailored blazer jacket to create a sartorially thoughtful image.

 

The Casual, Laid Back Look 

(see photograph to right)

The range of materials and designs behind the long sleeve polo really help to make it applicable in a range of situations. For a more casual look, aim to get a style made from pique cotton. This was the material used on the original polo shirt styles- it’s comfortable and breathable, as well as easy to dye with a host of colours. It is perhaps for the last reason in particular that the majority of casual long sleeve polo’s are produced using pique cotton.

Coming in a huge variety of colours, finding one to match your personality is easy; whether you’re quiet and understated with a sleek black edition, or wanting to make a statement with a bright red or purple.
Wear your casual long sleeved polo with a classic laid back feel-link them with tapered jeans and trainers for instant style with a timeless feel.

 

Wearing A Long Sleeve Polo To Achieve A Sporty Style(see photograph to left) 

Finally, bring the polo shirt full circle and wear your long sleeved interpretation with a sporting flair. Link it up with jogging bottoms that have a premium feel, to give a sleek athletic look to your casual attire.

A jogging bottom with a tapered leg, whilst a wise trainer choice will help keep you away from looking like you’ve just come out the gym, whilst the long sleeve pique polo will give you one of the ultimate laid back yet stylishly well appointed looks.

 

Browse this seasons full range of mens polo shirts

 

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Must Have Fred Perry Jackets

With strong affiliations to a whole host of British youth culture movements, Fred Perry have grown to become one of Britain’s most treasured institutions of formidable style.

Named after one of the nations greatest ever tennis players, Fred Perry drew its first breath of inspiration from a blend of sport and street style, creating a unique style that hadn’t previously been seen before. TheFred Perry brand took flight, promoting their new found style under the single banner of the Fred Perry laurel wreath, making all of their designs instantly recognisable, and infamously cool.

As the brand grew, so did the range. The new array of pieces, which ranged from twin tip polo shirts, through to footwear and Fred Perry jackets, had the young, fashionable British consumers clamoring for the Fred Perry brand.

Fred Perry JacketsFred Perry Ripstop Cagoule

In particular, one movement- the mod’s, adopted Fred Perry as their uniform of choice. Making the most of the labels sharp lines, sleek styling and smart look, the mod’s made Fred Perry shirts and polo’s a staple of their style, whilst using a Fred Perry Jacket to protect them from the elements whilst they were out on their scooters. It was the Fred Perry parka in particular that announced the arrival of the Fred Perry jacket- a loose fitting style that was perfect for any mod weekend out, the Fred Perry Parka became an iconic style and a firm Fred Perry jacket style that is still loved today. Taking inspiration from the original parka, the Fred Perry Mountain Parka offers a similar style principle, putting protection and functionality first whilst still retaining the insatiable Fred Perry look that has become so desirable.

Fred Perry Jacket

Fred Perry Mountain Parka

View all Fred Perry Jackets here

Fred Perry Footwear

With strong heritage vibes that owe their styling to deep seated roots in some of Britain’s most cherished sub cultures, Fred Perry have been one of the most loved home grown labels since their birth. First launched in 1952 bearing the name of one of Britain’s most successful tennis stars, Fred Perry was inspired by sporting style-bringing on court style to the high streets with a sleek flourish that was crowned by their instantly recognisable laurel wreath logo.

With an instant impact on the wardrobes of Britain’s fashionable youth, Fred Perry soon became the uniform of choice for everyone from the casuals to the mod’s, reaching out across fashionable divides to provide unity to the British sub cultures.

With an every increasing range, Fred Perry’s designs grew from classic court side elements such as polo shirts and track tops to everything from jackets, shirts and even Fred Perry shoes – all of which still display the iconic Fred Perry laurel wreath.

Fred Perry Shoes

With the Fred Perry shoes showing a true resonance with the historic labels sporting background, the eclectic range of footwear styles throws particular focus on the Fred Perry trainer. With clear Tennis inspirations, Fred Perry trainers take their full bodied look from the man who gave the label their name.

Fred Perry Shoes

With styles such as the Fred Perry Topspin trainer offering a true representation of the brands sporting roots with a sleek suede and leather blend, as well as a classic gum coloured sole, Fred Perry shoes offer a classic and iconic look that can’t be matched.

Fred Perry Shoes

View our full range of Fred Perry clothing

Fred Perry x Drake’s of London collaboration – SS14

Fred Perry x Drakes Collaboration

Drake’s of London is an authentic store which has been hand crafting men’s printed accessories since 1977. Founded by Michael Drake, the original collection was made up of men’s quality scarves, which were swiftly followed by handmade ties and pocket squares.

Following the success of the ‘blank canvas’ AW12 collaboration, Drake’s and Fred Perry have teamed up once again to craft a range of distinctive patterned pieces for the up and coming season.

A must have item from the collection is the black paisley shirt, a long sleeved shirt with an all over pattern, button down collar and a chest pocket, finished with the signature laurel wreath. As well as the staple t-shirts which are plain colours with a subtle burst of paisley to the shoulders or the pocket.

Fred Perry Drakes of London

The collaboration gives a nod towards Fred Perry’s retro heritage, which was popular amongst many subcultures, including the sharp suited Mods in the 1960s-80s. Fred Perry is a British brand which will be treasured forever.

‘Style, comfort and quality have always been the hallmarks of a gentleman’s wardrobe.’ – Drake’s of London.

Shop some of the collection both in-store and online at the aphrodite1994 website now if you love your designer prints and vintage inspired clothing.