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August 2, 2023

Trainer Drop: Iconic New Balance 991 Released in ‘Sequoia’

Following on from the recent New Balance 1906 Protection Pack drop, we are proud to announce the release of the timeless Made in UK New Balance 991 at Aphrodite in an earthy ‘Sequoia’ brown colourway.

Crafted to perfection in the United Kingdom, the New Balance 991 exemplifies the brand’s unwavering commitment to impeccable craftsmanship and quality. Each element of the shoe has been meticulously curated, promising exceptional durability and style that transcends seasons.

The ‘Sequoia’ colourway stands as a testament to New Balance’s ability to infuse elegance into athletic footwear. Sublime earthy tones intertwine, emanating an aura of neutrality and sophistication. It is a hue that transcends trends, adding a touch of subtlety and class to any ensemble.

The eagerly awaited arrival of the New Balance 991 ‘Sequoia‘ reinforces its status as a collector’s item for discerning sneakerheads. This drop epitomises the fusion of contemporary design with classic sensibility. From the city streets to boardroom meetings, these sneakers command attention with their unparalleled grace.

Beyond their aesthetics, the New Balance 991 ‘Sequoia’ boasts a harmonious marriage of style and performance. The breathable mesh base, adorned with suede and leather overlays, assures unparalleled comfort and support for extended wear. A structured heel cage enhances stability, while N-ERGY technology and EVA foam in the midsole elevate cushioning to sublime heights.

In a world where style merges with utility, the New Balance Made in UK 991 ‘Sequoia’ is a triumph of design and engineering. It stands as a beacon of fashion intelligence, capturing the essence of adventure and style in one captivating creation.

Shop the New Balance 991 Sequoia at Aphrodite Online on its release on the 3rd of August.

June 21, 2023

New Drop: 991 & 576 Colourways Land at Aphrodite

Rule Britannia: Two Brand New Made in the UK Colours Hitting Our Shelves

We are proud to announce the arrival of two stunning additions to the New Balance family here at Aphrodite 1994: the New Balance 991 in Star White and the 576 in Flint Grey. These classic designs fuse timeless elegance with modern style, making them an absolute must-have for sneaker aficionados.

Join us as we delve into the details and features of these exceptional kicks.

New Balance 991 in Star White: A Classic Refined

The New Balance 991 in Star White is a true embodiment of understated luxury. Crafted with meticulous attention to detail, this sneaker showcases the perfect blend of traditional craftsmanship and contemporary aesthetics. It’s Star White upper exudes a sense of sophistication, instantly elevating any ensemble.

New Balance 991 | Star White | £219.00 | 32376

The 991 silhouette, known for its superior comfort and performance, remains at the forefront of this release. Constructed with premium materials, including plush nubuck overlays and mesh upper, this iconic model offers unmatched breathability, durability, and support, while the weathered heel detail recalls New Balance’s heritage roots. The ABZORB cushioning technology within the midsole ensures exceptional shock absorption, making each step a comfortable and smooth experience.

Shop New Balance 991 online here.

New Balance 576 in Flint Grey: Embrace Iconic Style

Prepare to embrace autumnal vibes with the New Balance 576 in Flint Grey, a sneaker that effortlessly exudes classic style. The rich, earthy tone of this silhouette adds neutrality to your outfit, making it an ideal choice for any fashion-forward individual looking to achieve a more toned-down vibe.

New Balance 576 | Flint Grey | £209.00 | 32377

Built with precision and heritage in mind, the New Balance 576 boasts a premium nubuck upper, providing a luxurious feel and a sleek look. The ENCAP midsole technology guarantees optimum cushioning and stability, while the solid rubber outsole ensures excellent traction and durability. Experience unparalleled comfort and support from the cushioned insole and padded collar, with a cracked leather heel tab to add a vintage look to this timeless classic.

Both the New Balance 991 in Star White and the New Balance 576 in Flint Grey are scheduled to be released on Friday 23rd June at Aphrodite online and in-store.

These highly anticipated models are expected to fly off the shelves, so be sure to mark your calendars and set your alarms to secure a pair.

Looking for older New Balance Releases? Check them out here, including the recently released New Balance 1906 Protection Pack

June 20, 2023

New Drop: New Balance Releases at Aphrodite This Week

Unparalleled Sneaker Excellence: Shop the Latest New Balance at Aphrodite 1994

We are proud to unveil the most recent New Balance trainer drop for AW23.

Get ready to elevate your sneaker game to new heights with a collection that seamlessly blends style, comfort, and performance.

New Balance 327 – Cayenne / Nightwatch Green

A modern classic within New Balance’s range of silhouettes, the 327 takes inspiration from archival runners and delivers the style with a modern twist. Get ready to step into the season with summer-appropriate Cayenne and Nightwatch Green colourways.

New Balance 327 | Cayenne | £109.00 | 33015

New Balance 327 | Nightwatch Green | £109.00 | 33020

New Balance 9060 – Turtledove / Quartz Grey

Inspired by the proudly futuristic visible tech of the Y2K era, the New Balance 9060 offers a chunky sole and wavy design that ensures sheer style and comfort. Arriving in versatile tones of Turtledove and Quartz Grey, these colourways can slot into any rotation.

New Balance 9060 | Turtledove | £159.00 | 33023

New Balance 9060 | Quartz Grey | £159.00 | 32385

New Balance 550 New And Restocked – White & Royal Blue / Grey / Team Red

The Boston-based brand’s most popular style of late, when you’re talking about the New Balance 550 you know you’re onto a winner. Check the trending style in a trio of freshly stocked colourways.

New Balance 550 | White / Royal Blue | £139.00 | 30822

New Balance 550 | White / Grey | £139.00 | 30829

New Balance 550 | White / Team Red | £139.00 | 30854

New Balance 576 – Dark Navy / Dark Gull Grey

Perhaps the shoe with the biggest ‘New Balance’ aesthetic, a 576 is the style that pops into your head when you think about the brand. Add a classic into your rotation with two incredibly wearable colourways.

New Balance 576 | Dark Navy | £189.00 | 33022

New Balance 576 | Dark Gull Grey | £189.00 | 33021

New Balance 580 – Washed Burgundy

Initially introduced as a trail runner, the 580 offers an advance on the 576 and comes equipped with a chunky sole and in-built roll bar technology. Check out the latest washed burgundy colourway with soft gold accents.

New Balance 580 | Washed Burgundy | £119.00 | 32388

New Balance 991 – Navy

An essential style here at Aphrodite, the Navy New Balance 991 returns season after season and always proves popular thanks to its premium UK-made construction and sheer versatility.

New Balance 991 | Navy | £199.00 | 32375

Shop the full range of New Balance releases at Aphrodite 1994 Online and In Store.

Looking for the latest New Balance Trainers?

May 5, 2023

New Balance ‘Moon Daze’ Pack – Landing Soon

Celebrating the Boston based brand’s annual Grey Day…

New Balance has established a legacy founded on consistent innovation and technological progress in the footwear industry; And, although the brand is often linked with cutting-edge designs in vibrant hues, it’s simply impossible to think of New Balance without picturing a classic pair of Grey trainers… But how has this come to be?

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What is New Balance Grey Day

During the late 1970s, runners grew increasingly frustrated as their white trainers were being ruined by the harsh city conditions, with the main culprit being the asphalt. The consistent kicking up of dust, along with the knocking and scraping of runners’ feet, resulted in even the most durable of trainers being tinted a light grey shade by the urban environment. Keen to find a solution for the issue, New Balance opted to release an array of running trainers with lightweight grey suede uppers, perfectly matching the shades of the city’s asphalt and seamlessly integrating into consumers’ lifestyles.

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The trainers were an instant hit, and after several decades, the colour has become a fundamental aspect of the brand’s identity, playing a crucial role in New Balance’s legacy. So much so that the brand host’s an annual ‘Grey Day’ as an homage to their adopted signature colour. As part of this years celebrations, New Balance are releasing a bespoke collection of trainers dubbed the ‘Moon Daze’ Pack. Drawing inspiration from extra terrestrial experiences, the collection is a product of the thought “what would shoes look like after walking on another planet?” And the result is out of this world…

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New Balance 550 and New Balance 9060 – Launching 12/05/23

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BB550GD1

Leading the charge for the ‘Grey treatment’ is the New Balance 550, a reigning champion in the footwear industry that has been selected as the first model to receive the timeless makeover. It’s uppers are draped in light grey suede while breathable mesh panelling combines with steel blue detailing near the ankle. Branded embroidery is placed around the shoe, before the iconic N logo completes the look.

Browse New Balance 550 Here

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U9060MD1

Following up on the look, a pair of the brands retro-futuristic 9060 trainers arrive in a medium grey suede with subtle blue undertones. It compliments a mesh base unit and features a 3M reflective New Balance logo to the lateral side of the shoe for visibility in low light conditions. A CR heel unit and chunky outsole deliver cushioning and support to finish off the style.

Browse New Balance 9060 Here

Landing on the 12th of May to mark the brands Grey Day, both styles will launch on a first-come first-served basis, and be available online and in-store at Aphrodite Clothing.

April 13, 2023

New Balance 2002R Protection Pack Drops In Slate Grey

What is the New Balance Protection Pack

Initially designed by Yue Wu the ‘Refined Future’ or as it’s more commonly known as, the ‘Protection Pack’ delivers a unique rugged aesthetic that we’ve all grown to love. Debuting back in 2021 the now signature aesthetic divided sneakerheads with its bold deconstructed visuals. Currently though, the collection is touted as one of the biggest must-haves in any footwear rotation and has been dubbed the trainer of the year by millions of loyal New Balance followers on social media.

The latest colourway to adorn the fan-favourite is a clean Slate Grey. The neutral tone engulfs the soft suede panels as they combine with a breathable mesh toe-box to produce a stunning, functional upper. As always various New Balance motifs decorate the model including ‘2002R’ and ‘NB’ lettering, while the brands iconic N logo is placed on each shoe. 3M reflective detailing provides visibility in low light conditions and the rugged aesthetic continues across the tongue, side panelling and toe-box.

Of course, New Balance’s eternal emphasis on comfort is displayed in this model with an Abzorb midsole and individual Abzorb SBS pods providing top-of-the-range cushioning and a wholly unique look. N-Ergy and Stability Web technology are also including in the function filled sole, offering incredible support and stability on-the-go.

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Not one to miss out on, you can pick up your own pair of New Balance Protection Pack 2002R’s as they retail for just £149.00, cop both online and in-store at Aphrodite Clothing now.

Browse our range of New Balance Protection Pack Trainers

April 13, 2023

New Balance 574: An Icon Re-Imagined

New Balance 574 History

Flicking through the metaphorical pages of New Balance’s archives, one would quickly stumble upon a true classic – the New Balance 574. Originally released in 1988, the 574 quickly became one of New Balance’s most popular and enduring trainer designs, thanks to its timeless style, exceptional comfort, and reliable performance.

The 574’s distinctive silhouette is instantly recognisable, featuring a streamlined shape with a round toe, padded collar and tongue, and a sturdy yet flexible rubber sole. Its upper is typically made from a combination of suede, leather, and nylon, creating a durable yet breathable design that can withstand the rigors of everyday wear.

But what truly sets the New Balance 574 apart is its versatility. While it was initially marketed as a running shoe, it has since become a favourite of fashion-conscious individuals worldwide, thanks to its juxtaposing understated yet sophisticated design. The 574 can be dressed up or down, worn with jeans or shorts, and paired with almost any type of outfit.

Latest New Balance 574

New Balance’s latest versions of the 574 involve an exploration of textural and tonal combinations, presenting an experimental approach to the classic design. The first pair boasts striking tones of orange and olive, reminiscent of an Autumnal colour palette, and easy to style with your classic navy and green hues. The second pair features a greyscale colour scheme that leans towards the neutral colours commonly associated with the brand’s iconic styles. This tonal combination adds an air of sophistication to the shoe, making it an excellent choice for those who prefer a more understated look.

Despite the clear contrast in visuals between the two, the 574’s quality is unparalleled with it’s premium suede’s and leather’s truly defining the character of the shoe…

Once you’ve finally wrapped your head around which of the two you prefer (a hard choice, I know) you can head online or in-store at Aphrodite and grab a pair for just £109.

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Discover: How Do New Balance 574 Fit?

Browse our range of New Balance 574 Trainers

March 1, 2023

New Balance’s Rainier Boot – The Hiking Hybrid You Didn’t Know You Needed

The New Balance Rainier silhouette was first introduced back in 1982, and was crafted upon the advice of well know mountain expert Lou Whittaker.

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Following a mountainside accident on an ascent up Mt Rainier, Lou claimed that it was his breathable and comfortable trainers that saved his feet from a possible amputation incident. While he praised the trainers that saved his skin, he did note that they lacked the support and grip that was needed for a hillside ascent. He formulated an idea for a trainer-boot hybrid that would combine the best of both worlds, and took it to New Balance owner Jim Davis, and in 1982 the Rainier Boot was born.

It arrived crafted to Lou’s request, a lightweight boot with a trainer like construction. To the upper a mesh base offered breathability while a leather or suede outer panel protected the wearer from rocks and rubble. Metal eyelets offered secure lacing and subtle branding was offered in the form of ‘NB’ embroidery to the Rainiers side panels. Underfoot a rubber sole provided traction and grip on loose ground, making any mountainside ascent a breeze. The model proved popular and only two years after its creation, it was used to achieve the greatest feat of all, summiting Everest.

Following Teddy Santis’ revival of the model in a New Balance x Aime Leon Dore Collaboration in 2022, New Balance have re-released the style to demanding consumers. Updating it with a Vibram outsole, but remaining true to the rest of the OG construction, this Rainier Boot arrives as functional as it ever has been. While now it is viewed as more of a lifestyle boot, there’s no doubt that it doesn’t pack a punch (or kick?) when it comes to vigorous hiking… Did we mention that someone has climbed Everest in these?

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Retailing at just £149.00, you can pick up a pair online or in-store now at Aphrodite Clothing,

Browse our range of New Balance

February 22, 2023

New Balance 576 35th Anniversary Pack – Available Now

New Balance’s 576 was first released back in 1988 as an update to the 575 model, and now, three and a half decades down the line, the Boston based brand are set to drop the New Balance 576 35th Anniversary Pack to commemorate the milestone…

Arriving in a set of two, the New Balance 576 35th Anniversary Pack pays homage to the true form of the 576, basing the new models on an original Japanese Catalogue spec. They look to release in both Navy and Grey, remaining true to what many view as the quintessential New Balance colourways on the brands most staple silhouette.

The models will be made in the brands Flimby factory using the most premium materials available, such as CF Stead Suede and luxurious pigskin, all of which are placed atop the brands Encap technology and durable rubber outsole. The Made In UK design team have taken meticulous care at an engineering level to ensure that details such as tongue construction, branding placement and even the shoes stitch weight are near identical to the OGs, ensuring authenticity with every detail. These pairs will be as quality and as versatile as ever, a collectors item to some, and an everyday pair to others, proof of the timeless appeal and ever-present quality of the brands archival classics.

New Balance’s Creative Director for the brands MIUK range spoke on the collection ” The 576 has taken many different forms and variations over the years, but now, with the model clocking its 35th anniversary we wanted to give the consumer the true experience of this shoe in its original form.”

Retailing at £190, you can get your hands on a pair now, as they have just launched online and in-store at Aphrodite.

Shop the latest New Balance Trainers Here

New Balance 991 trainers in Carafe Brown

February 8, 2023

New Balance 991 Arrives In Carafe Brown

Crafted in the Flimby for over 40 years, the New Balance Made in England range has become the benchmark for premium quality. Hand cutting, sewing and assembling trainers has become a somewhat speciality of the local workers, as proven by the brand’s latest drop: the New Balance 991 in a silky smooth Carafe colourway.

Pretty nice if we do say so ourselves… They’re crafted with a breathable mesh base that becomes engulfed by a seriously soft suede. (Try saying that three times fast!) And branded embroidery is added to the tongue in a contrasting white thread, as well as to a 3M reflective panel to the heel where it spells out ‘991’.

Internally the kings of comfort have offered up thick padding that compliments the performance insert in-sole, an ergonomically shaped sole that delivers high-end stability. Abzorb technology is also used underfoot, it’s a responsive foam cushioning that dissipates shock effectively resulting in a softer feel every time you step out in these kicks. While an N-durance rubber outsole is attached to the trainers with its branded traction pattern for optimum grip out in the streets.

The tri-tone sole compliments the carafe brown upper as it arrives dressed in a neutral colour palate that somehow still manages to stand out. If you’re talking style, comfort and versatility, you’re talking 991’s, so why not pick up a pair at Aphrodite? They’re available both online and in-store so swing by and have a spy at our offerings, we have a ton of other colourways in-stock too so be sure to have a proper look around!

Browse our New Balance 991 Range Here

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