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new releases

Nike Blazer Mid 77 Canvas Sail White

A Classic Returns: the Nike Blazer Mid ’77

From a contemporary perspective, it’s difficult to think of a time when Nike was an upstart brand: its iconic Swoosh logo, sporting partnerships and Just Do It slogan are indelibly inked into the fabric of pop culture, earning it a status and cachet that befit its sheer size and scope. But back in the early 1970s, Nike was barely finding its feet, having grown from Phil Knight and Bill Bowerman’s Blue Ribbon Sports import company into a burgeoning sportswear entity in its own right. Beginning, naturally, with models for running, Nike soon looked to the hardwood, crafting a straightforward basketball shoe in 1972, featuring a large, brash rendition of its new Swoosh logo designed to steal the spotlight. Naming the shoe after their local Portland Trail Blazers team, the Nike Blazer was born.

Nike Blazer Mid 77 Sail/White

Simple — almost blunt — in its design, the Blazer was typical of an early-70s basketball shoe: tough leather uppers, a cushioned ankle collar and a vulcanised, textured sole unit gave players of the time all they needed and nothing more; a far cry from today, where the pinnacle of sporting technology is applied to each new silhouette. Yet, for all its simplicity, the Blazer was a success for Nike because of that huge Swoosh on the side. When worn on-court by the stars of the day, like George “The Iceman” Gervin, the shoe became a moving billboard; every photograph in every magazine became an advertisement.

While technology quickly overtook the Blazer’s minimal approach for court use, the silhouette gained a new lease of life from the nascent skateboarding scene. Where the heavy leather uppers and vulcanised sole unit were proving outdated for basketball players, riders found the Blazer provided excellent grip and could take a beating out on the streets, and so adopted the mid-top silhouette as their own.

Nike Stussy Blazer Mid 2002

Nike x Stussy Blazers (2002)

This skateboarding association is one that has followed the Blazer into the present day, no small thanks to collaborations with streetwear titans like Stussy, Supreme and street art legend Futura 2000. In 2005, the Nike Blazer was finally recognised by the brand as a viable board option, after spokesperson Lance Mountain reworked the Blazer for the Swoosh’s SB line, adding extra padding and, for the first time, Zoom Air technology.

The Blazer’s simple, robust design has proven the ideal canvas for collaborative reworkings to this day: in addition to the aforementioned skate-centric collabs, the Blazer has recently seen attention as part of OFF-WHITE designer Virgil Abloh’s “The Ten” series for Nike, while upcoming Japanese label sacai have produced a grail-worthy version with doubled soles, tongues and Swooshes. Yet the Blazer — like other timeless retro court styles such as the Converse Chuck Taylor and Nike Air Force 1 — often shines brightest when rendered fully in plain white. The latest in-house version of the Nike Blazer, the Mid ’77, appears this season in a white canvas construction with off-white suede overlays to the sidewalls and toecap, exposing the economy of design that made the silhouette a hit for Nike all the way back in the 70s.

The Nike Blazer Mid ’77 WE in Sail/ White will release in-store and online at Aphrodite Clothing on 12th April 2019. Stay tuned for more from the Swoosh for 2019.


The Future Is Now: Nike Air Max 270

Since its release around this time last year, the Nike Air Max 270 has earned itself quite the reputation. Having been dressed in countless colour combinations, topped sales charts and took on a variety of materials and fabrics, the trainers mark the coming of a new generation of Air Max that’s spearheaded by the unrelenting advancements in on foot-technology and got the old-timers shaking in their pressurised air repositories. Backed up by the likes of the VaporMax and hungry for its spot in the limelight the 270 has not only already earned its spot in the upper echelons of the Air Max ranks but provided the inspirational base material for fellow young guns, such as the 720 and the 270s more outdoorsy sibling, the Bowfin, to follow in its footsteps.

Nike Air Max 270

But, we aren’t here to talk about the Bowfin or the 720, we’re here to tell you about this very nice pair of 270s set to come through our doors very, very soon. Boasting Nike’s biggest air unit to date, this iteration of the instant classic showcases an understated black colourway that acts as the perfect contrasting base layer to amplify the cool blues and sharp whites. Born out of a mish-mash of some of the best elements found evident both in the Air Max 180 and 93, the trainer comes with a knit upper which hugs the shape of the foot and utilises hits of mesh and solid panelling to not only create a streamlined silhouette but retain structure and airflow.

An asymmetrical lacing system helps to enhance the supportive qualities above whilst a dual-density foam sole and aforementioned air unit tucked neatly under the heel give in-step cushioning from below. Finished with garnishes of tasteful branding to the tongue, sides and pull tab, the trainer captures that highly in demand, ultra-technical sporty aesthetic we all can’t seem to get enough of.

Nike Air Max 270

The Nike Air Max 270 is available both in store and online now. Be sure to follow us on social media and sign up to our newsletter for the latest news and information surrounding upcoming drops and releases.

Nike Air Max 270

Third Times The Charm: Miles Kane x Fred Perry

Here in the UK we undeniably have some truly iconic sights. Things that make you pause for a moment and think you know what, despite the crap weather and grey mornings Britains not that bad. Big Ben, a good cup of tea, Sunday roast, Miles Kane in a Fred Perry polo shirt the list goes on. Well, if like us, the sight of The Last Shadow Puppets co-frontman clad in soft cotton pique, Laurel Wreath emblazoned on his chest inspires some bouts of patriotism then you’d better get the kettle on because there is much, much more than where that came from.

Following on from their two previous collaborative efforts, heavyweights Miles Kane and Fred Perry have stepped into the ring once again for another lesson in effortless styling with plenty of timeless Brit inspired edge and vintage appeal. Coming out swinging the pair deliver a selection of quality top half clobber perfect for when things begin to heat up and the oh so far away summer time arrives. Polo shirts are of course on the agenda with a variety of them on offer that both stay true to the traditional, much-loved design but with the usual tweaks and variations courtesy of Mr.Kane, including exaggerated ’70s style collars, elongated two-button plackets and crisp single gold stripe cuffing to the hems across hues of white, burgundy and royal blue. But let’s not get ahead of ourselves and in true British pessimism, the capsule collection features a substantial, textured, woven cotton t-shirt with a ribbed high neck and cuffs perfect for those chilly in-between months.

Miles Kane Fred Perry Polo Shirt

If this capsule collection was a live performance than the floral print fabric courtesy of the renowned Liberty London would be that song that you can’t quite get out of your head. Placed subtly to the underside of one of the polo shirts hidden button placket the fabric can also be found not so subtly across a short sleeve, revere collar shirt. Finished with the usual gold, slightly modified laurel wreath embroidered logo the shirt conjures up some serious suave sophistication, perfect for stepping out on those cool evenings abroad when the swim shorts get swapped out for a crisp pair of chinos.

Miles Kane Fred Perry Shirt

Rounding off the retro-inspired capsule collection is the full-button up, colour blocked cardigan. Similar to the double acts previous collaboration when Miles described the cardigan as something from Goodfellas, the knitwear piece this time comes dressed in a black and white ensemble, with a cotton-viscose blend construction for a flowing, comfortable fit. Thanks to the addition of ribbing to the cuffs and hem the piece retains a strong silhouette and is finished with the same slightly larger collar and you guessed it a gold laurel wreath.

The best thing about these collaborations – aside from the very nice clothes – is how natural and organic they feel. Having been a long time fan of the Fred Perry for years, Miles brings with him a swagger and attitude that compliments Fred Perry’s rich history and cultural significance perfectly. It feels like Miles is designing clothes he would want to wear and you can see the enthusiasm and passion for each project through the quality of the end product.

The latest Fred Perry x Miles Kane collection is available both in store and online Now.

Miles Kane x Fred Perry

moncler bubble sneakers

Moncler Bubble Sneakers : Available Now

Moncler Bubble Sneakers

We aren’t afraid to admit it, we’re a sucker for trainers with a bit of technical detailing behind them, which is why when we heard that the mountaineering boffins at Moncler had put the goose down, well, down and turned their attention once again to our feet we could hardly contain our excitement and it seems with good reason. Utilising the brand’s traditional infusion of functionality from years spent tackling the extreme conditions found atop the French peaks with a cool 21st-century urban edge, Moncler has managed to serve up a top-drawer pair of city stompers that fit seamlessly into their already stellar offering – introducing the Moncler Bubble Sneakers.

Moncler Bubble Sneakers

Taking their name from the undeniable star of the show, the Moncler Bubble trainers boast a chunky but lightweight segmented bubble sole design that follows the shape of the foot and puts to work individual islands of ultra-soft rubber. Combine this with the snug but breathable knitted sock upper and the result is a true testament to Moncler’s consistent ability to marry the worlds of extreme altitude and everyday urban wear with a shoe that boasts the very best in shock absorption, natural comfort and intelligent support.

Of course, it’s not just the cleverly engineered details that make this trainer something special, with plenty of Moncler’s sharp styling present for an eye-catching, modern finish. Dressed in the traditional red, white and navy synonymous with the French brand, the sneakers sport colour blocked striping to the sides, a debossed leather heel counter and the iconic Moncler badge to the tongue.

Moncler Bubble Sneakers Available At Aphrodite1994

The Moncler Bubble Sneakers are available now at Aphrodite1994. You can also watch the Bubble Sneakers teaser video below, read our brand guide for more information on the French powerhouse or browse our latest selection of Moncler products.

Stone Island Micro Reps Jacket

Stone Island Spring Summer ’19

Stone Island Spring Summer ’19

We don’t mean to be too eager but, as brands begin to tease this and unveil that we think it’s fair to say that spring is officially on its way. We know what you’re thinking it’s just been Christmas! It isn’t even 2019 yet! I can’t leave the house without 4 layers on! And you’re right but, while we’ve all been busy seeing how many mince pies we can fit in our mouths and spending far too much time in the pub, it seems the fabric masterminds over at Stone Island have been continuing in their path to textile world domination as we welcome the first snippet of the Stone Island Spring Summer ’19 range to Aphrodite.

Available now both in-store and online the latest offering features plenty of adaptable layering pieces including sweatshirts, pullover hoodies, sweatpants and some lightweight jackets to keep you warm as the weather begins to slowly transition from freezing to bearable. But, you can’t say Spring Summer 19 without some Shorts, polos and graphic print t-shirts, with a handful of excellent examples of each present and correct for when daring to show some skin to the elements, isn’t met with some serious bouts of regret.

Stone Island SS19 Available Now At Aphrodite1994

Of course, this is no mere mortal clothing and in typical Stone Island fashion, there is plenty of technical detailing, utilitarian design and advanced treatment processes for you to get your teeth sunk into. We’re talking military specification, wind-resistant polyester nylon reps, a plethora of rich garment-dyed colours, an incredible amount of pockets, some extremely nice textured cotton and more removable compass patches than you could shake a stick at.

So what, might you ask, has got us here at Aphrodite itching to get the sun cream out early and head to the beach to enjoy an afternoon’s stroll along the coast in the depths of winter? Take a look for yourself here or come and see us in store.

Micro Reps Jacket Stone Island SS19 Available Now

Flight of the Concord: Air Max 180 Returns in Another OG Colourway

As Nike’s annual Air Max Day draws ever closer, the Swoosh continue their run of stellar retro releases with the unleashing of another OG colourway for the venerable Air Max 180. After the runaway success of the ‘Ultramarine’ colourway from last month, this time the 1991 runner takes on the ‘Concord’ makeup.

Nike Air Max 180 Bright Ceramic 01

Displaying a similarly neutral base to last month’s release, with clean white mesh underlays and off-white synthetic overlays acting as the perfect canvas for hits of ‘Dark Concord’ purple to the heel and lining, and ‘Bright Ceramic’ orange to the tongue, Swoosh and heel quarter. The combination of purple and orange is always a winner, and, combined with the icy-blue tint on the translucent heel section, works particularly well on this retro icon, giving it some serious pavement appeal ready for the start of the sunny weather.

Nike Air Max 180 Bright Ceramic 02

As always, numbers are very limited on this release, so make sure not to sleep if you don’t want to miss out.


Nike Air Max 180 Bright Ceramic 03


The Nike Air Max 180 ‘Concord’ is releasing online on the 15th of March at 8.00am GMT from Aphrodite Clothing.

adidas Prophere Sneakers | Core Black/Solar Red | Launching December 15th

As 2017 draws to a close, having been a strong year for the Brand with the Three Stripes, adidas have one final treat in store for sneaker lovers: a brand new lifestyle silhouette, the Prophere. One look at this shoe and the influence of the 90s becomes clear; boasting the bold, overstated design and branding typical of that decade, the Prophere, much like the recently revitalised EQT range before it, reinterprets that aesthetic into something more suited for the street scenes of today.

Starting with a knit sock-fit upper in a marled pattern, the Prophere boasts oversized suede 3 Stripes to the side which double as lacing loops and improve foot lockdown, while the tongue has an elasticated pull loop that can also be utilised to hide the laces for a sleeker look. The midsole is the main event, however: a chunky, sculpted affair with a  textured mould for both striking looks and a comfortable ride, while the outsole tread boasts hits of neon ‘Solar Red’, which can also be found at the heel and speckled throughout the uppers.

The finishing touch comes in the form of a premium leather heel counter, with a central seam that gives it an almost artisanal, handmade appearance.

The Prophere takes the momentum the brand has built with its NMD and EQT lines and channels it into something both exciting and familiar, built with comfort in mind and with enough uncompromising 90s design flair to make a statement on the streets. Look forward to more colourways of this silhouette in the coming year.

The adidas Prophere in Core Black/Solar Red will be available from Aphrodite Clothing instore and online from the 15th of December.

Y3 Pureboost Sneakers | ‘Triple Black’ | Available Now

Always one of the most anticipated drops of the sneakerhead’s calendar, Y3‘ s AW17 collection is crowned with the return of one of their most popular sneaker styles in recent times, the Pureboost, this time presented in a moody all-black colourway.

Displaying a mastery of texture and materials, the Y3 Pureboost Sneaker start with a two-layer knit mesh upper before adding matte black synthetic overlays to the heel, quarter and toe. The heel sports a soft TPU counter for extra stability, and the matte black theme is continued onto the sculpted Boost sole unit, as well as the grippy rubber web outsole tread. Branding is minimal, with adidas’ iconic 3 Stripes to the sides, as well as the Y3 logo embossed to the tongue.

Y3 Pureboost Sneakers really highlights the perfect material selection on this model, with the textures provided by the mesh, leather tongue and Boost sole really being allowed to pop, and making sure this sneaker is anything but basic. As usual, this style is expected to fly out, and numbers are limited, so don’t sleep!

The Y3 Pureboost ‘Triple Black’ sneaker is available online and in-store from Aphrodite Clothing now.

Nike Air Max 95 Premium | Cobblestone/Sail | Available 1st of August

While Nike is giving the classic Air Max 97 a lot of attention on its 20th anniversary year, there’s still a lot of love around for its older sibling, the Air Max 95. And for good reason: while the 97 is the sleeker, more flashy silhouette, the Air Max 95 was a truly revolutionary, radical design that still stands out today, with its layered wave design and distinctive trio of visible Air bubbles.

For this latest release, the Air Max 95 comes made up in a mix of premium materials in a neutral ‘Cobblestone’ colourway, with leather, suede and mesh uppers in shades of warm grey, while that iconic sole unit takes on a crisp white shade that really sets the uppers off. The 95 is famous for being the first in the Air Max series to utilise the mini-Swoosh for a more subtle hit of branding, and that tradition continues here, with the motif embroidered in silver to the lateral heel quarter.

Grab the Nike Air Max 95 Premium in Cobblestone on 1st of August from Aphrodite Clothing.