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February 7, 2022

Adidas Terrex: Free Hiker Gore-Tex

When action and adventure await, you can always look to the Adidas Terrex range to provide the goods. Producing quality outdoor gear, backed by world-leading knowledge in the sports industry, Adidas Terrex combines the need for comfort and support, alongside rugged durability and elemental protection.

A demand for a versatile hiking shoe that can look good in the streets and be effective in the mountains, led to Adidas creating the Terrex Free Hiker.

Equipped with innovative ripstop, Gore-Tex technology to keep your feet dry on lengthy strolls The mid-height trainers feature a secure ankle strap and a Boost cushioned sole for ultimate comfort and support, while light prime knit uppers allow for breathability on the go. Built atop rugged Continental rubber grip soles, the trainer houses an in-built torsion system that allows for ergonomic movement in the foot.

Dropping in an all-new colourway at Aphrodite Clothing, we see the Free Hiker feature a white boost midsole atop the gold outer sole. Golden tones travel up the shoe featuring on the lining, upper and of course, the iconic three stripes. The rest of the upper is dressed in black for an urban utility style.

The Adidas Terrex Free Hiker is sure to be the perfect defence against any treacherous terrain you might face, whether that be in the countryside or in the city. Shop them now online and in-store at Aphrodite Clothing.

Check out the Terrex Free Hiker’s Gore-Tex capabilities on our Tik Tok video here.

January 18, 2022

Fresh in: New Balance XC-72

Aphrodite’s footwear range is ever-expanding, with the store getting in some of the hottest kicks from the top brands, one of our favourites being New Balance. Both staff and customers are always buzzing when we tell them we have a new release, and these New Balance XC-72‘s are definitely something to be excited about.

Inspired by speculative technology and concept cars from the 70s, the New Balance XC-72 merges some of the brand’s top silhouettes to create an experimental and aggressive sneaker. The distinct split outer sole is sure to get a great grip with dual traction patterns, of the XC15 and 375, present in the shoe.

The unique split design travels up to the nylon and suede toe box of the shoe, before continuing on to the laces and tongue. A white mesh upper features the brand’s “N” logo and sits atop a unique squared-off midsole. Rubber trim at the heel increases sturdiness while running, and a split heel tab adds to the aggressive design.

Breaking boundaries through innovation, this shoe will push your style to its limits. Shop our full New Balance range, including the New Balance XC-72 online and in-store.

View Our New Balance Collection

January 12, 2022

Introducing: Adidas Forum Low

Initially making its debut in 1984, the Adidas Forum burst onto the basketball scene with great success. Favoured on the court by Michael Jordan due to their comfort and support; The Forum offers a practical and versatile trainer that quickly became a classic, on and off the court, in the 80’s.

And it’s making a comeback. Adidas have re-released the Forum in its “Low” silhouette that offers a contemporary take on the OG’s, whilst keeping in touch with it’s innovate roots. The Low’s feature the Adidas X Cross Heel system, for increased stability. And the Dellinger Webbing system is still present in the sole, for added shock absorption. Finished with both lace-up and Velcro fastening for a personalised fit, these shoes have functionality covered.

Adorning the Adidas trefoil Logo and the legendary three stripes synonymous with the German brand. The Forum Low has both style and underfoot comfort covered, and is certainly the perfect trainer for sunny days ahead.

Now available to shop, in colourways of both a crisp white leather, and an eye-catching brown suede.
Browse adidas Forum Sneakers

January 10, 2022

Introducing the adidas Earlham Trainers

adidas are no strangers to creating a classic and versatile pair of footwear, and the adidas Earlham Trainers are no exception. adidas for over 70 years have created simple but effective footwear choices that make choosing an outfit 10 times easier, and with a monochrome pair such as the Earlham’s, it can’t get easier.

Arriving to the shelves of the sneaker obsessed, the adidas Earlham trainers are presented in a sleek and minimalist approach to smart but casual wear. Dressed in all-white and all-black perforated leather, these low collared trainers are a nod to the brands archive silhouettes, with the iconic stripe design to either side of the shoe and classic gold metallic branding. This 70s inspired shoe sees a rubbered outsole, cushioning each step with maximum comfort whilst the branded tongue lies over the arch of the foot and supports the 7-eyelet lacing system, allowing for the greatest support when wearing the Earlham trainers all day. Style these classics with any smart/casual outfit, whether it’s smart trousers, jeans or joggers the Earlham trainers are fit to be a go-to everyday no matter the occasion.

Shop the adidas Earlham Trainers in Black or White at Aphrodite online and in-store now.

December 24, 2021

Y3 Ajatu Collection

Y-3 has ended up being a long-lasting collaboration between Adidas and world-renowned Japanese fashion designer Yohji Yamamoto, with the first of their partnership pieces being released in 2002. Since then, this infusion of sport and fashion stylings has become more superior year on year, with the brand now dominating the athleisure scene.

The AJATU line is Y-3’s most recent contribution to the sneakers sphere having taken great inspiration from one of Adidas’ most notorious silhouettes: the Nizza. Influenced by the notorious 70’s basketball high-top sneaker, the AJATU Court High Trainers adorn amplified tooling, a feature that is consistent with the chunkier soles encapsulated by today’s contemporary trends. The upper exhibits a hybrid of textile and suede leather, a feature that exhibits the marriage of both sporting and high fashion worlds. With these sneaks, you don’t even have to undo your own laces as a wrap round zip situates the heel of the shoes, affording wearers practicality without forsaking style.

However, if you are looking for something a little more athletic, Yamamoto has you covered with the AJATU Run Trainers. In keeping with the emphasized proportions of this line, the AJATU Run sits atop a substantial sole which harnesses Adidas Lightstroke technology for guaranteed comfort and support. The AJATU Runs upper embodies the same blend of fabrics with the addition of mesh detailing, adding the active aesthetic of the piece.

Both pairs of trainers are branded with Y-3 tabs, while the available colourways align with Yamamoto’s signature stylings which often feature darker tones with white or beige accents to interrupt the tuberosity of his pieces, showcasing his monochromatic aesthetics.

Shop the Y3 Ajatu Run Trainers and Y3 Ajatu Court High online now.

November 30, 2021

Y-3 Ultraboost 21 : The Future Of Footwear

The Y-3 Ultraboost 21 is the fusion of revolutionary technology, Japanese style and a snapshot into the future of footwear.

When Adidas and Japanese designer Yohji Yamamoto started their collab together at the turn of the 21-century under creating the Y3 brand, the sportswear market was rigid and set in its ways. Running trainers and sportswear were for the track and gym only. The idea of wearing running shoes to workout, shopping or just as an everyday shoe is a concept that has only come to fruition over the last 5 years. Most running shoes were tough, bulky and mashed together with a bunch of other pieces, to produce a substandard bright and bulky silhouette.

In 2007 Adidas was approached by a German chemical company called BASF who had developed ‘energy capsules’ tiny particles fused together to form an incredibly bouncy material. The decision-makers at Adidas were soo impressed by the technology they signed a deal for exclusive rights to use the material in their trainers, which today is known as ‘boost’ technology.

This was the start of the journey of transforming how we see running shoes, the Ultraboost 21 is an uninhibited approach to a running shoe. Clean, easy slip-on structure with a flexible and stylish exterior, fused together with state of the art Boost technology offering enhanced cushioning on your morning run and thought your day at work.

The Y-3 Ultraboost 21 is a combination of a 20-year journey for both an improvement of technology and a change in culture. Ultraboost silhouette combines sport-infused performance with the brand’s unique approach of blurring the line between sports and streetwear by creating functional yet fashionable pieces. Crafted from an uncaged prime knit upper for a flexible and lightweight exterior which provides support that is both durable and stylish.

While Yamamoto’s design has allowed for extra overlays for added protection at areas of high-stress points. Whilst a Boost sole stylishly intruders into the uppers of the trainer offering plenty of in-built comforts. As the Ultraboost 21 trainer is finalised with leather detailing, and an iconic Y3 branded heel tab to complete the look

The Y-3 Ultraboost 21 is available at Aphrodite.

November 10, 2021

The Most Expensive Sneakers Ever

Whether they’re of a second-hand nature or too heavy to even wear, the most expensive sneakers ever produced and sold may surprise you. These days, collabs and prototypes have eye-watering price tags, with some going down in history due to their market value. Given this, we thought it would be a great idea to give you a rundown of the most expensive sneakers the scene has witnessed.

Most Expensive Sneakers Ever Sold

Kanye West’s Nike Air Yeezy – £ 1.35 Million

Know as the original Yeezy, the Nike Air Yeezy was West’s first step into the world of sneaker design. The Nike Yeezy prototype which Ye himself wore during his 2008 Grammys performance has rocketed in value, as both West and Yeezy sneakers have become household names. West’s metamorphic rise in popularity over the last decade has seen him gain over 9 million Instagram followers, achieve over 100 million digital record sales and earn over 1 billion dollars.

The record-breaking sale of Kanye West’s Nike Air Yeezy Grammy Prototype sneaker sold for $1.8 million in April 2021. Making them the most expensive sneakers ever sold. The buyer was Rares, a company that founded a marketplace exclusively for footwear, where users can buy and trade fractional shares of highly valuable sneakers. West’s original prototype was with Nike, but after a falling out over royalties, Ye switched to Adidas in 2013. Their first collab was the ‘Adidas Yeezy Boost 750’ which sold over 9000 pairs in the first 10 minutes, making it one of the most lucrative collabs Adidas has ever done. The Yeezy brand has continued to go from strength to strength and reportedly has a yearly revenue of over $1 billion, with new styles set to be released next year.

Most Expensive Sneakers at Aphrodite

Lanvin Trainers Leather Curb Skate – £655

The chunky oversize skater trainer has grown in popularity this year, rapidly becoming a big player in the sneaker industry.
The Curb sneaker from Lanvin already has the seal of approval from a number of high-profile names including Virgil Abloh, Dele Ali, and Travis Scott. The luxury skating shoe is complete with all the authentic details that you would spot in an original Hugh Holland 1970s photoshoot. While the core of the shoe is an Orsis style staking shoe, which first hit the ramps in 1996. The Lanvin Curb sneaker is a fusion of subcultures from the 1970s, 1990s, and today’s alternative trend of oversized “ugly” shoes. Made popular with the raise of crocs, dad sandals, and the Balenciaga track shoe, the Lanvin shoe skates the line of being unfashionably fashionable extremely well and is available here at Aphrodite.

Most Expensive Sneakers Ever Made

Solid Gold OVO x Air Jordans – £1.56 Million

Drake Spent £1.55 million on new sneakers which were too heavy to even wear. The sneakers were a commemorative piece commissioned by Drake to celebrate the collab between himself and Micheal Jordan’s brand Jumpman. The collab saw Drake release the track Jumpman on his 2015 mixtape ‘What a Time to Be Alive’ featuring Future. The track made numerous references to Jordan and how they both are legends in their own field. Drake in music and MJ in basketball. The one-of-a-kind golden Jordans had the iconic Jumpman logo embroidery alongside Drake’s label OVO.

The most expensive sneakers ever made are crafted from 24-carat gold. Weighing a staggering 100 pounds, the cost in today’s market is just over £1.56 million. However, the true value of the sneaker is way more, with the notoriety and popularity of the duo. The price of the golden Jordan’s if ever put up for sale may end up being the most expensive trainer ever sold.

Keep the trainer talk alive and head over to our footwear page to view the latest kicks up for grabs here at Aphrodite.

August 24, 2021

Pantofola d’Oro : New To Aphrodite

Tracing their roots way back to 1886, luxury Italian brand Pantofola d’Oro have been making football boots for some of the biggest names on the pitch since we can remember. Famed for their use of a softer more malleable calf leather, the brand has been spotted gracing the feet of everyone from Capello to Mancini, if you’re a fan of the beautiful game or just value the luxuries of a proper good quality pair of sneaks, then this brand is certainly one to have on your radar if, for some peculiar reason, they aren’t already.

Translating to mean, ‘Golden Slipper’ following decades spent on some of the most notable athletes in the game, the brand has more recently expanded into the world of fashion, combining a staunch heritage history with an immeasurable dedication to home-grown production. Made using hand-made techniques passed down from the master shoemakers of Ascoli, their trainers are meticulously constructed to exacting standards, taking great care to use only the finest fabrics and prioritising quality above all else.

Shop the latest arrivals from Pantofola d’Oro now online at Aphrodite.

March 24, 2021

adidas Barcelona : The City Series Continues

When it comes to no nonsense, low profile designs and archive inspired detailing, you cant go far wrong then with the adidas ‘City Series.’ Drawing inspiration from various cultural hotbeds across the globe, some of the most sought after and rarely seen silhouettes grace its ranks including the newly refurbished adidas Barcelona.

First released in the collections early days during the ’70s and ’80s, the adidas Barcelona has remained scarcely seen for the past 30 years. Rearing its head briefly in the latter stages of last year with a selection of minimal white predominately leather colourways, the trainer truly made a resurgence following its limited edition soiree with Manchester United.

Taking things in a completely new direction, this latest update to the Barcelona saga, sees more traditionally aligned fabrics deployed alongside a double helping of vibrant primary hues. Constructed from a supple suede fabric and utilising the fan favourite t-toe construction for additional support in areas of high stress, the trainers boast leather overlays to the heel and sides in the form of a triple helping of striped accents.

Below, the trainers lift their sole unit from that of their like-minded peer, the Trimm Trab. Adding a slightly yellowed appearance as a nod to its vintage roots and slimming down the proportions just a touch to fit seamlessly into modern day styling, embossed branded can be found to the rear quarter. With further logos found to the tongue as well as a contrasting trefoil to the back, the Barcelona is finished with a metallic gold namesake motif, for easy identification when on-foot.

Get your hands on the adidas ‘City Series’ Barcelona now online at Aphrodite.

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