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Nike Air Max Tailwind VI AQ2567-005

Nike Air Max Tailwind IV: The ’90s Favourite Returns

The ‘90s called, they want their shoes back.

Brimming with nostalgia, the Nike Air Max Tailwind IV continues to reap the rewards of its resurgence this season as the Swoosh debuts yet another new colourway to the sneaker circuit’s prying eyes.

Fresh on the heels of its 20th anniversary, this ‘99 remake is harnessing all the attention it can get after slipping off the radar back in the early noughties. But it seems a few years off the grid has done the design some good. Like any other industry, the footwear realm is subject to change; trend’s come and go, fashion’s fade, but with the current state of the sneaker zeitgeist, Nike’s Air Max Tailwind IV couldn’t feel more relevant.

Finding no problem with carving its place in the millennial air of today, the trainer effortlessly addresses the tastemakers of 2019 with its fierce triple-black colourway. Furthermore, the Swoosh silhouette is anything but refined – it’s shaped with a bulbous anatomy, which not only makes it a certain contender of the Air Max dynasty, but also a compatible extension to the industry’s bigger picture. For a few years now, the scene has been dominated by chunky footwear formulas, making this design a welcomed addition to the current status quo.

Nike Air Max Tailwind Triple Black Air Max Tailwind IV Triple Black

Build wise, it goes without saying that the trainer is a force to be reckoned with. Backed by the science of the Swoosh, the Air Max Tailwind IV rides upon Max Air technology for the smoothest step into the city, teamed alongside flex grooves in its outsole which move and bend meticulously with your foot, while bolstering traction on the ground. The injection of BRS 1000 Carbon Rubber promises protection in even the most vulnerable areas, shielding the shoe from abrasion and other fatal damage that may potentially occur.

Above ship, the upper is articulated with ripple-like accents across its side panels, coupled with tonal materials that subtly pinpoint places of focus – such as the shoe’s toe and heel. Other details includes stealthy Swoosh branding and a full Air Max lacing system.

Give your rotation a touch of throwback style when the Nike Air Max Tailwind IV (AQ2567-005launches in-store and online at Aphrodite on Thursday, October 10th at 8am. Don’t miss out!

Launch Details
Style code –
AQ2567-005
Launch Date – Thursday 10th October 2019
Price – TBC

adidas human made

WIN – adidas x Human Made Solar Hu & NMD Hu: First Look

adidas, Pharrell Williams and Nigo’s Human Made Join Forces

Drop everything you’re doing, we have some exciting news for you; after nine months of endless trialing and impromptu teasing, the adidas x Human Made collection is finally upon us. Set for launch on the 5th of October, the capsule brings with it two romantic remakes of the iconic Solar Hu and NMD Hu trainers.

adidas x Human Made Collection

Both sneakers are already prominent pictures in Pharrell Williams’ collaborative line up with the Three Stripes label, in which styles regularly showcase the designer’s conceptual mindset and affinity for explosive hues. But, for the new season ahead, both the Solar Hu and NMD Hu opt for a drastically different look that’s peppered with the signature aesthetic of Nigo’s Human Made imprint and adidas’ advanced innovation.

Flanked by responsive cushioning, the adidas x Human Made Solar Hu chooses to turn its back on Williams’ audacious tones, instead, favouring a much more refined aesthetic at the base. Heading back to basics in all-white, the silhouette leans on the sock-like support of Primeknit up top, this knitted fabric not only ensures a breathable ride, but also encourages flexibility through every pursuit. And at the vamp, Nigo opts to position Human Made’s synonymous red logo to the core – vibrantly embroidered, the emblem holds the brand’s moniker close to its heart, while its beating lines represent adidas’ iconic three stripes.

adidas x Human Made Solar Huadidas Human Made Solar Hu

Though the external form of the shoe has been treated to a 360° makeover, its functionality remains mostly the same. Bolstered by a boost™ midsole and a stabilizing Torsion system, the trainer lands and propels smoothly, while its continental rubber outsole provides superlative traction on the ground.

adidas x Human Made Solar Hu White

In like manner, the adidas x Human Made NMD is a shoe after the Solar Hu’s heart. With technology on its side, the trainer powers ahead with the same responsive boost™ cushioning, paired with moulded EVA midsole plugs anchoring both side panels for that signature NMD look. As well as the Human Made heart sitting to the vamp, this iteration also boasts the label’s ‘STRMCWBY’ logo, short for Storm Cowboy, to its leather heel panel. Internally, the design is finished with a colourful diagram that playfully maps out surrounding areas of the body, including the lungs, liver, stomach and so on.

adidas x Human Made NMDHuman Made x adidas NMD Trainer

Since both Nigo and Pharrell have collectively made magic of anything they’ve turned their hand to for decades now, the future is looking bright for the adidas x Human Made collection, with the Solar Hu and NMD Hu silhouettes launching in just a few days time (05/10/19) here at Aphrodite… act fast if you want to catch a pair!

Launch Details
Style codes – 
Solar Hu EG1837  /  NMD EF7223
Launch Date – Saturday 5th October 2019
Price – Solar Hu £139 / NMD £219

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We are also giving on lucky winner a chance to bag a pair of adidas x Human Made NMD Hu’s for free! All you have to do is head over to our Instagram page and follow the instructions. Good Luck!

WIN A PAIR OF ADIDAS X HUMAN MADE NMD HU PHARRELL WILLIAMS SNEAKERS

Aphrodite 25th Anniversary

Aphrodite 25th Anniversary Collaboration

To celebrate our 25th Birthday we’ve teamed up with Oliver Spencer, Grenson and Nudie Jeans to bring you a limited-edition collaborative collection that not only pays homage to our newest milestone, but highlights the unique characteristics that have taken each of the veteran designers to the top of their respective games.

Aphrodite 25th Anniversary

Aphrodite x Oliver Spencer

Having made shoes since 1866 not only does Grenson have a slight leg up on us when it comes to the sheer amount of years under their belt, but also when it comes to their ability to put together some undeniably top drawer footwear. No more evident than in this updated rendition of their M.I.E Sneakers, Grenson double down on their commitments to refined craftsmanship and precise construction, presenting a shoe that not only looks exceptionally easy on the eyes but perfectly embodies the British brand’s ethos and principals.

Aphrodite x Grenson

25 Years Grenson MIE Sneakers

Championing the brand’s rich heritage history, the trainers use the traditional Goodyear welted method, a technique which Grenson has implemented for over 150 years which, despite being a more labour intensive and time-consuming process, yields significant improvements to both sustainability and durability. Made from a mixture of both smooth and grained tan leather for a hit of textural depth, they feature a contrasting rubber cup sole, script font detailing to the inner and an embossed Aphrodite moniker to the heel.

Aphrodite 25 Years Oliver Spencer Jacket

Oliver Spencer Collaboration Jacket

Oliver Spencer Jacket Detail

If outerwear is more your flavour Oliver Spencer may have just the thing. Known for their super contemporary cuts and traditional tailoring influences the London based brand has carved out a name for themselves when it comes to their seamless blend of both smart and casual sensibilities. Limited to 25 units, the jackets are presented In both an earthy olive and vibrant mustard colourway and boast a water repellent fabric as well as a number of paired back talking points including a signature press stud clasp, two-way zip and co-branded interior labels.

Oliver Spencer x Aphrodite

25th Anniversary Collab

Aphrodite 25th Anniversary

Last but certainly not least Nudie Jeans have not only treat us to a bespoke pair of their world-renowned denim but thrown in an exclusive graphic print t-shirt and tote bag for good measure. Using a robust selvedge denim, that’s made from 100% organic cotton, the jeans take on the brand’s tried and tested Lean Dean style sitting slim through the leg and tapering to the ankle. Designed exclusively for our latest milestone they feature detailing to the interior pocket lining and the classic jacron patch to the waist, hole punched 25 times to represent each of our years in business.

The full 25th Anniversary collaborative collection is available both in store and online now.

Nudie Jeans Detail

Nudie Jeans Back Print

Aphrodite 25th Anniversary Collaboration

 

Nike Air Max 200

Nike Air Max 200 Gets A Fresh Lick Of Paint

The Nike Air Max 200 just got a swanky new update check it out below…

Nike Air Max 200

Being creatures of habit and all that, it’s fair to say that change can be a bit scary. Like when the bus takes a slight unexpected diversion, you order something more adventurous from your favourite takeaway or perhaps, on a more related note, when one of your favourite Beaverton based sportswear brands decides to release and brand-new silhouette.

Nike Air Max 200 Trainers

Despite the first two no doubt inspiring feelings of sheer panic and guilt-ladened remorse, the third should do quite the opposite, especially when you take into account Nike’s proven track record of pumping out some of the finest progressive sneakers we have had the fortune of lacing to our feet.

Nike Air Max 200 Sneakers

Continuing the trend, the recently introduced Nike Air Max 200 stretches out a hand to even the most set in their ways sneakerhead, offering up enough innovation to satisfy that forward-thinking itch, whilst simultaneously keeping the brand’s core fundamentals close to hand.

Nike Air Max 200 Team Gold / University Red

Delivered in a fresh, “Team Gold / University Red” colourway and set atop a newly introduced air unit, the Air Max 200 utilises mesh which contours to the foot alongside a lightweight plastic frame to its uppers, keeping the sneakers lightweight, breathable and sleek. Elsewhere cushlon foam can be found to the midsole for improved comfort whilst a pull tab rounds out the athletically-driven design alongside a tastefully branded tongue and side swoosh application.

Get your hands on the Nike Air Max 200, “Team Gold / University Red” both online and in store at Aphrodite on 29/08/19.

Nike Air Max 200 New Release

Balmain Autumn Winter 19

BALMAIN AW19: A Monochrome Masterpiece

Filtered through Olivier Rousteing’s monochrome state of mind, Balmain’s Autumn Winter ’19 collection is set to be a sumptuous head-turner.

In retrospect, although no one could have anticipated it at the time, 2011 would be the year to transform fashion forever. In Paris particularly, operations were following a startling shift; a then 25-year-old Olivier Rousteing had courageously taken the reins at the historic house of Balmain – a move that would go on to redefine fashion’s agenda for the foreseeable future.

In Rousteing’s celebrated eight years at Balmain’s helm, the house has firmly broken into the 21st century. The label’s lauded predecessors such as, Mr. Pierre Balmain himself, and Oscar de la Renta, had already cemented the house’s path to elegance, yet none had quite stirred up the contemporary appeal as that of Rousteing. In the seasons just before Olivier’s succession, Christophe Decarnin tried his talented hand at triggering modernity within the house, falling just short to that of Rousteing’s superlative standards.

Now, for Autumn Winter ‘19, the house calls on a plethora of diverse inspiration – sourced from far and wide. As-ever designs in the collection fuse contrasting themes of grunge and glamour; an aesthetic the label has become synonymous with under the guise of Olivier. Additionally, subtle Eastern influences gently unload into the capsule, no doubt much to the delight of the brand’s vast and loyal following on that side of the globe. And rounding off the lineup is Balmain’s first official foray into footwear; a collection sparking huge significance for Olivier Rousteing and a monumental touchpoint for the brand as a whole.

Kicking things off with a slew of luxe, monochrome pieces, the Autumn Winter ’19 capsule effortlessly blends the realms of luxury and streetwear. For example, the pairing of the brand’s velvet teddy jacket and branded hoodie here creates the perfect balance of sumptuous style and casual layering. Added accents, in the form of a baseball cap and the brand’s B-Troop Strap sneakers, signify the outfit’s obvious urban status, while the logo-laden aesthetic further unravels through simple base layers, including a short-sleeve signature tee and all-black trousers.

Balmain Teddy Jacket Black WhiteBalmain B-Troop Strap TrainersBalmain Medallion Teddy Jacket Black

By insisting on the injection of sportswear cues throughout Balmain looks to not only hit a home run this season but also shoot some hoops on the hardwood and the proof is in this next outfit. With a sweatshirt that wouldn’t look out of place on the baseball field and the aptly dubbed ‘B-Ball’ sneakers on foot, the look is wholly sport-luxe.

The sweatshirt, in particular, unites Western and Eastern influences; not only does it shine the spotlight on one of America’s beloved batting games, thanks to its striped base and colour-blocking formula, but it also introduces Japanese design language into the mix – tooling Rousteing has displayed an affinity for in the past. Together with the distinctive cultural elements, an all-black Balmain belt bag gives the look a functional, finishing touch for urban dimensions.

Balmain AW19 SweatshirtBalmain B-Ball TrainersBalmain Bum Bag

The lack of ostentatious hues throughout the collection is sure to be welcomed by all those wishing to curate a versatile wardrobe, with plenty of pieces up for grabs that can be effortlessly mixed and match. The adaptability of the following look is demonstrated through its monochrome palette. Made up of a woollen blend sweater and taped joggers, the ensemble deliberately leaves bold colours behind for a sleek, street-led look which is without question cut for comfort.

Balmain Sweater BlackBalmain Taped SweatpantsBalmain Knitwear

Altogether, the Balmain AW19 collection makes a superb case for versatility. The high-key to low-key contrast of the garments ensures you’ll stand out in the streets while giving you the opportunity to experiment with mixing and matching a number of pieces from the lineup. Hats off to design favourite, Olivier Rousteing, yet again…

 

Nike Air VaporMax DM/S/X: Old Name, New Technology

More goodness from the swoosh masterminds in the form of the Nike Air VaporMax DM/S/X, check it out below…

Nike VaporMax DM/S/X AT8179-300

Unapologetically fusing together some of Nike’s most forward-thinking technology into a robust and character rich profile, the Nike VaporMax DM/S/X not only demands attention, but makes a powerful statement to all those who would dare challenge the Goddess of victory for the top spot on the innovation podium.

Nike Dimension Six Vapor Max Trainers

Taking an experimental design direction to it’s very limits, the trainers find their name rooted deep in the sportswear company’s rich history, cramming a plethora of technical detailing into their multi-faceted frames and making reference to when the Beaverton based brand almost found itself named Dimension Six. Delivering impressive levels of both urban appeal and practical cushioning the sneakers come dressed to the nines with street-ready add-ons making use of a number of classic materials for a result that feels both unique but unequivocally familiar.

Nike VaporMax DM/S/X Trainers New Release

Strapping in both Vapor Max technology and a rubber pad grip below for enviable levels of support and traction, the trainers construct their uppers from a varied list of fan favourite materials. With mesh found across the toe box for improved breathability and a plush leather tongue the DM/S/X rounds out its over-layered look with soft suede accents and both a toe and heel TPU clip for a futuristic finish. Dressed primarily in grounded coatings of black / white both sneakers utilise bright hits of colouring to contrast their subdued base, bringing attention to a selection of modest swoosh monikers and a number of notable points of interest. Kicking things up a notch when it comes to sporty techwear appeal, the trainers find themselves in the possession of several practical pull tabs with Velcro secured ankle straps on hand for a closer fit.

Nike New Releases

The Nike VaporMax DM/S/X “Midnight Turn/White-Mineral Teal” is available both online and in store now with the white variation launching 15/08/19.

Nike VaporMax DM/S/X Sneakers

Nike Air Max 200

Nike Air Max 200: The Next Evolution

The Nike Air Max 200 joins the swoosh clad ranks

When one of the first trainers you ever made is selling for world-record breaking amounts we think it’s a pretty good indication that you know a thing or two when it comes to putting together some not too shabby footwear. Of course, it’s not like we needed anymore evidence from Nike especially not with their verging on intimidating lineup of culturally embedded sneaker silhouettes that include timeless classics such as the Air Max 1, 180, 95 and so forth. So, in the interest of not dwelling on the past too much or rehashing what is by now common knowledge amongst the sneaker orientated, we’d like to introduce you to the next step in Nike’s unrelenting journey to take air infused midsoles to their very limits.

Nike Air Max 200 Trainers

Known as the Nike Air Max 200 this newest addition to the Air Max family combines some of the best bits from past and present Nike models with a hearty dose of new-wave advancement, resulting in a silhouette that is not only unique in its own right but feels wholly familiar at the same time. With uppers consisting primarily of mesh, that contours to the foot for improved breathability and comfort, the trainer boasts additional overlays to reinforce the foot and a TPU frame to keep things lightweight. Retaining a more streamlined, sleeker and sport-inspired appearance, the Nike Air Max 200 utilises a contrasting patterned-design with hits of yellow, green and red to the heel and sides for a generous helping of visual depth.

Nike Air Max 200 Sneakers

Below the trainers re-imagines the classic tubular technology sporting Nike’s biggest air unit to date alongside soft cushlon foam and a rubber outsole for exceptional levels of support, grip and return with a heel pull tab, padded tongue and embroidered branding bringing things to a tasteful, street-ready close. The Nike Air Max 200 launches both online and in store 01/08/19.

Air Max 200 Trainers

Nike Air Max

Nike AF1-Type: A Timeless Silhouette with a Twist

A Timeless Silhouette Offered In Two New Exciting Colourways

Returning with a fresh instalment of their newly launched N.354 seriesNike unveils the AF1-Type in “Black / Pink Tint” and “Summit White” colourway.

AF1-Type Black

Originally launched in 1982, the iconic Air Force silhouette was the first basketball shoe that featured a pocket filled with air in the heal for extra cushioning; ensuring support, comfort and a strong foundation. Now, Nike dives deep into the Department of Nike’s Archives to reimagine the pre-production prototype that is the AF1-Type and yields exciting results.

“Black / Anthracite / Zinnia / Pink Tint”

Stripped down but highly detailed, the Air Force 1 Type boasts a handmade aesthetic. Showcasing the brand’s dedication to timeless silhouettes and pushing the boundaries on footwear design. The most recent colourway that Nike has to offer is “Black / Pink Tint”. A unique colour scheme that flaunts detailing that symbolises the past, present and future.

AF1-Type Black Anthracite

AF1-Type Black Anthracite Zinnia

AF1-Type Black Anthracite Zinnia Pink

The pair features several unique elements. A key modification is the Velcro strap closure system that sits across its heel. A transparent skin-like material on the inner of the shoe showcases the closure system and adjustable coral pink details. Handwritten Nike Swoosh resting on the rear tab, seam tape and exposed stitches create a handcrafted effect and gesture a first-draft of a potential future product. Pencilled “n.354” sits proudly to the outer panel, influenced by American long-distance runner Steve Prefontaine’s fastest mile.

A padded stretch tongue gives a retro feel. Round indented segments and perforated pattern add further detailing whilst offering additional ventilation. A double-in-size toe cap, with geometric, crocodile-skin-like patterning, inspired by the technical manuals found inside shoeboxes from the ‘70s and ‘80s. A nostalgic piece of detailing that also presents a futuristic vibe.

“Summit White / Red Orbit / White / Black”

AF1-Type Summit White

The second colourway is “Summit White”. A crisp, clean colour scheme that is equally as iconic as “Black / Pink Tint”. Faux hand drew “n. 354” is dressed in black and sits beneath bright coral tape detailing. A contrasting padded stretch tongue adds an extra pop of colour to the AF1-Type model, boasting cobalt blue. Although minimally branded, the design offers a modern take on a pre-production prototype.

AF1-Type Summit White Red

AF1-Type Summit White Red White Black

AF1-Type White

Known for their comfort and practicality, Nike doesn’t cut corners when it comes to the quality of the AF1-Type. A partial breathable inner sleeve offers a sock-like feel, allowing comfort and ventilation all day long. Flywire cables and adjustable heel strap not only provides a unique closure system but additional support around your midfoot also. The AF1-Type is built with cupsole construction; delivering a harder feeling whilst offering more foot and ankle support. The Nike air unit provides lightweight cushioning and comfort, just like it did back in 1982.

The Air Force body has been a huge success since the ‘80s. The silhouette is now considered a global street culture standard. Frequently being re-envisioned by major fashion houses and Nike designers, there are hundreds of AF1 designs and collaborations available on the market today.

Nike AF1-Type Black

The Air Force 1 Type in “Black / Pink Tint” and “Summit White” is coming soon both online and in-store at Aphrodite.

New Balance X-Racer

New Balance X-Racer: Old & New Collide

The Next Chapter In New Balance’s ‘X’ Series

Ready to take its place in New Balance’s ever-expanding line-up, the aptly dubbed New Balance X-Racer sneaker is delivered for summer 2019 in two muted new colourways.

New Balance X-Racer BlueNew Balance X Racer Navy Pink Purple

The silhouette debuts under the Boston-based brand’s X series, a collection that has sought substantial popularity thanks to the inaugural X-90 trainer. Much like the X-90, the New Balance X-Racer arrives showcasing a referential flair for the past. More specifically, the design is inspired by retro jogger models from the ‘90s. If you’re familiar with New Balance trainers archival kicks, including the M1200, RC205, and M1000, you may already feel quite accustomed to the aesthetic of this new model.

Free from ostentatious surprises and flashy colours, the two new drops of the New Balance X-Racer surface in tonal, versatile hues. The first, a blue and navy rendition, is crafted with a majority mesh upper and complimentary suede overlays, while the second design boasts a much darker canvas and is lightly peppered with fruity leather overlays. Branding wise, the iconic ‘N’ logo is firmly fixed to the sidewall, while the flying ‘NB’ emblem also appears to the heel.

New Balance X Racer SneakerNew Balance X Racer Trainer

Though both pairs are rendered with the past in mind, the shoe’s technology largely contradicts this. Alluding to the future of NB innovation, the X-Racer’s come complete with an ABZORD dual-density midsole. The possession of this kind of tech underfoot not only propels the foot to new heights but serves the wearer colossal amounts of cushioning. So, whether you’re heading into the city or escaping off-route, comfort should prove no issue with either pair.

New Balance X-Racer Sneakers

Overall, the New Balance X-Racer bets on absolutely everything you can imagine. From archival design cues to leading technology and a versatile aesthetic, the sneaker embraces myriads of motives. Cop a pair while temperatures continue to soar this summer season – both trainers are available now to shop at Aphrodite online and in-store.