Patagonia

Yvon Chouinard founded Patagonia in the late 1950s. As a young climber, Chouinard began to make pitons and sell them for $1.50 each. It wasn’t until the 70s when the clothing started to be manufactured, and Patagonia was born to serve those in the climbing world. In the 60s it was unheard of for men to wear colourful clothing outside. Outerwear consisted of basic grey sweatshirts and pants, that was until Chouinard bought a regulation rugby team shirt back from Scotland on a camping trip and started something special for his climbing friends.

After ordering and selling similar shirts straight away, they found that it was difficult to keep the shirts in stock. They ordered from other places such as Argentina and New Zealand and soon realised that a fashion craze in the United States had started. Selling the clothing helped to support the hardware business, by 1972 they were selling cagoules and bivouac sacks from Scotland.

After manufacturing their clothing, they decided they needed a name, and decided on Patagonia, which they say can be pronounced in every language.

Patagonia brings to mind, as we once wrote in a catalog introduction, “romantic visions of glaciers tumbling into fjords, jagged windswept peaks, gauchos and condors.” It’s been a good name for us, and it can be pronounced in every language.

Patagonia has grown as a brand over the years, stemming from a tiny hardware business, the brand now has international respect among the masses. They deliver clothing that is not just for mountain climbing, but for a range of silent sports such as skiing, snowboarding, surfing, fly fishing, paddling and trail running.

Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis

-The Patagonia mission statement

The brand pride themselves on their environmentally friendly status, they also give environmental grants to help fund environmental projects. As a company they aim to craft high-quality pieces for their customers which will last years. They offer a Worn Wear service where they can repair the garment, or recycle them when they are beyond repair.

You can shop our full range of Patagonia clothing online here.