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Brands In Focus

April 23, 2024

The Ultimate Guide to Danner Boot Care: Conquer Every Terrain

Im guessing you’re here because you’ve invested in some quality footwear from Danner? Yes, I know I’m right. And you’re wondering ‘How on earth do I keep these bad boys pristine no matter the occasion? Yeah?. Well we’ve got you covered with this quick, handy guide to getting the very best out of your Danners.

Cleaning for Peak Performance:

After epic adventures, allow your boots to cool and air dry completely. Never store wet boots! Moisture trapped inside can lead to mildew and breakdown of the leather. Once dry, remove loose dirt and debris with a soft brush, paying close attention to seams and the welt (where the upper meets the sole) to prevent build-up. For stubborn stains, use a damp cloth with warm water and a mild soap like saddle soap. Harsh chemicals are a big no-no, as they can damage the leather’s protective qualities.

For particularly grimy situations, consider a leather cleaner specifically designed for full-grain leather. However, avoid using this deep cleaning method too frequently, as it can strip away natural oils. Always follow the product instructions carefully to ensure the best results.

Conditioning for Long-Lasting Comfort:

Regular conditioning keeps the leather supple and waterproof, maximising the performance and lifespan of your boots. Replenish moisture and maintain flexibility with a high-quality leather conditioner. Apply a thin coat with a cloth or brush, focusing on dry areas. Let it absorb completely before buffing with a clean cloth to remove any excess conditioner.

The frequency of conditioning depends on how often you wear your boots and the climate you’re in. During active use, every 4-6 weeks is ideal. In drier climates, you can space out conditioning treatments.

Maintain the Waterproof Shield:

Full-grain leather is naturally water-resistant, but for optimal protection against the elements, consider applying a waterproofing spray designed specifically for this type of leather. Here at Aphrodite, we recommend the Danner Waterproofing Spray available in a sleek green can. Apply a light, even coat to your boots before your first adventure, and reapply regularly (every 4-6 weeks or after heavy moisture exposure) to maintain the waterproof barrier. Remember, always follow the product instructions for best results.

Bonus Tips for Boot Bliss:

Store Wisely: Keep your boots in a cool, dry place away from direct sunlight and heat. This will help prevent the leather from drying out and cracking. Remove the laces and insoles to improve airflow and prevent moisture build-up.
Strong Laces, Strong Support: Replace worn or frayed laces with new ones to maintain a snug fit and proper ankle support.
Less is More: Excessive cleaning can strip away natural oils and dry out the leather. Stick to the cleaning routine outlined above, and your boots will thank you for it.

Consistent care is the secret to a long and happy life for your Danner boots. By following these simple steps, you’ll create countless memories with your trusted companions, conquering every adventure that comes your way.

April 18, 2024

EDWIN Jeans ‘Fit Guide: How To Style Your Favourite Pair

Style Your EDWIN Jeans with Confidence; Follow Our Handy Guide Complete with Three Sweet ‘Fits to Up Your Everyday Styling Game.

EDWIN jeans are a wardrobe staple, crafted with meticulous attention to detail and timeless Japanese denim. But with various washes available, how do you incorporate them into your personal style? Featuring Store Assistant Thando, this guide will show you how to elevate your denim game with three distinct looks featuring EDWIN jeans.

Contemporary Ivy League-Inspired Look

Channel a polished yet relaxed aesthetic with this contemporary Ivy League look. The EDWIN Regular Tapered Jeans in Light Used Blue offer a flattering silhouette, perfectly complementing the refined style of the Folk Chain Crew Neck Knit in a sophisticated sage mohair. Layer on the BARBOUR Scarf in Navy Tartan Lambswool for a touch of collegiate charm without sacrificing warmth. Classic details continue with the iconic Ray Ban Wayfarer Sunglasses in Red Stripe, adding a timeless touch. Finally, the Paraboot Thiers Sport Shoes in brown seamlessly blend comfort with sophistication, completing this sharp ensemble.

Athleisure Vibes Paired with Classic Menswear Staples

Sophisticated Versatility with a Western Edge

EDWIN jeans are a foundation for countless outfit possibilities. This guide provides a starting point to explore your personal style. Don’t be afraid to experiment and personalise your look! With EDWIN’s high-quality denim and various washes, you’ll always have a pair to elevate your outfit.

April 17, 2024

NEW: Neighborhood x Lordz of Brooklyn: Hip-Hop Tee Box Set

Unveiling the Neighborhood x Lordz of Brooklyn Box Set: A Fusion of Hip-Hop Legacy and Japanese Craftsmanship

Unite Brooklyn’s Street Style with Japanese Craftsmanship

Calling all hip-hop heads and streetwear enthusiasts! Neighborhood, the iconic Japanese brand, joins forces with legendary Brooklyn crew Lordz of Brooklyn for a limited-edition collection that pays homage to both hip-hop’s golden age and New York’s vibrant street culture.

A Collaboration Steeped in History

This collection embodies the raw energy of late 80s and 90s Brooklyn, seamlessly blending Neighborhood’s streetwear aesthetic with Lordz of Brooklyn’s undeniable hip-hop legacy. Here at Aphrodite, we’re beyond excited to have hand-picked some of the best items from the wider collection to present to you, our loyal customer base.

More Than Just Clothes: The Exclusive T-Shirt Box Set

Take your fandom to the next level with the limited-edition T-Shirt Box Set. Inspired by the classic NYC pizza box, this premium white tee features a co-branded design. But the real treasure lies within – a 12-inch vinyl featuring a selection of Lordz of Brooklyn’s greatest hits, spanning their 1996 debut “All in the Family” to their 2020 release “Family Reunion.”

A Collector’s Dream: Quality, Craftsmanship, and Cultural Authenticity

Each piece in this box set is meticulously crafted in Japan, reflecting the dedication to quality and detail that both Neighborhood and Lordz of Brooklyn are renowned for. It’s a true testament to their commitment to preserving the spirit of hip-hop and streetwear culture.

Limited Quantities Available: Don’t Miss Out!

This exclusive collaboration offers a unique opportunity to own a piece of history. From the clothing line to the limited-edition box set, the Neighborhood x Lordz of Brooklyn collection is a must-have for any collector or fan. Don’t miss your chance to be a part of this cultural fusion – explore the collection at Aphrodite today!

April 3, 2024

Conquer Any Terrain: Why Salomon Trainers Stand Out

For outdoor enthusiasts, footwear is the foundation for adventure. It’s the bridge between you and the mountain peak, the path less travelled, or the hidden waterfall waiting to be discovered. Having reliable shoes that can handle the demands of nature is paramount. That’s where Salomon Trainers come in.

Sure, Salomon footwear might carry a higher price tag than some competitors. But here’s why serious hikers, runners, and adventurers – and, surprisingly, fashionistas – choose Salomon, time and again:

Built to Go the Distance: Salomon prioritises top-notch materials and construction. Their shoes are crafted with durability in mind, ensuring they can withstand the wear and tear of challenging terrain. From stitch to sole, Salomons are built to last, saving you money on frequent replacements in the long run. This commitment to quality isn’t just about conquering mountains; it’s about conquering everyday wear and tear, making them a solid investment for daily wear.

Comfort is King: Let’s face it, an uncomfortable trek can quickly turn miserable. Salomon prioritizes innovative technologies that mold to your feet, offering exceptional comfort throughout your adventure. From anatomical footbeds to breathable materials, Salomon ensures a blister-free and happy journey, whether you’re pounding the pavement or navigating a rocky trail.

Confidence Underfoot: Salomon’s aggressive soles with deep lugs are meticulously designed for superior traction. Whether you’re scrambling over scree, navigating muddy paths, or conquering snowy slopes, Salomon footwear provides the grip and stability you need to feel confident with every step. This translates perfectly to city streets, providing sure footing on rainy days or slick sidewalks.

Conquer Any Challenge, Own Any Style: Salomon offers a diverse range of footwear, each meticulously designed for specific activities. Hikers can choose from lightweight day hikers to supportive backpacking boots. Trail runners have access to shoes that prioritize speed and agility. Winter adventurers can find footwear specifically designed for snow and ice. But here’s the surprising twist: with the rise of the “gorpcore” movement, Salomon’s technical prowess has transcended the trailhead. These features, once solely associated with conquering mountains, have become coveted for their functionality and unique aesthetic. Suddenly, Salomon wasn’t just a name whispered amongst thru-hikers, but a brand spotted on fashion runways and city streets.

Innovation Never Stops: The Salomon brand is constantly pushing boundaries in terms of technology and design. They incorporate cutting-edge materials, like Gore-Tex for waterproofing and OrthoLite for cushioning, to ensure their footwear remains at the forefront of performance. This dedication to innovation isn’t just about conquering the outdoors; it’s about creating footwear that’s as functional as it is fashionable.

Invest in Your Adventure, Own Your Style:

While Salomon trainers might represent a higher initial investment, it’s an investment in your adventures, both on the trail and off. Their focus on durability, comfort, performance, and variety ensures you get the most out of every trek, run, climb, or city exploration. With Salomon, you’re not just buying shoes, you’re buying confidence, performance, and the freedom to explore further, wherever your path may take you. So, the next time you’re gearing up for your outdoor adventure or hitting the streets, consider Salomon trainers. They might cost a bit more than your usual, but the reasons why will become clear with every step you take, whether you’re conquering a mountain peak or turning heads on the street.

March 20, 2024

Stone Island Marina Raw Plated Linen Jacket: A Future Icon?

Stone Island: Innovation Meets Style with the Marina Raw Plated Linen Jacket

Stone Island consistently pushes the boundaries in menswear, and the Stone Island Marina Raw Plated Linen Jacket is no exception. This innovative piece seamlessly blends form and function, making it a true sartorial masterpiece; and one we are proud has landed at Aphrodite Online and In Store.

Material Marvel:

As with many Stone Island Jackets, Raw-Plated Linen Jacket is crafted from lightweight, pure raw linen canvas with a unique, “painted-over” aesthetic thanks to an external plating of pigmented resins. This not only offers stunning visuals but also tells a story of transformation. As you wash the garment, the resin gracefully fades, revealing the natural beauty of the slub linen beneath.

Design Details:

For both style and practicality, the jacket features a snap-button storm flap that complements the full zip closure. The detachable hood provides versatility, making it suitable for various weather conditions and occasions.

Colour with Character:

The vibrant pink and royal blue hues aren’t simply dyes; they’re a testament to Stone Island’s meticulous process. Each piece boasts exceptional colour depth and vibrancy.

Bold Branding:

For those who love to make a statement, the large rear Stone Island Marina insignia serves as the pièce de résistance. It’s more than just a logo; it’s a symbol of individuality and a badge of belonging to a brand renowned for its unmatched craftsmanship.

A Legacy of Innovation:

This phenomenal piece exemplifies Stone Island’s mastery of fabrication and construction. By pushing the boundaries of fashion, the Italian brand further solidifies its position as a leader in menswear.

A Future Icon?

The Raw Plated Linen Stone Island Marina Jacket is poised to become a future icon. More than just clothing, it’s a wearable collectable that embodies innovation, style, and a commitment to quality. As Stone Island continues to redefine menswear, this jacket is a bold step into the future of fashion.

February 22, 2024

Don’t Call It a Comeback: adidas Hand 2 Trainers Revived

Step back in time as we unveil a rare gem from the Dassler archives – the adidas Hand 2 trainers in Grey. Originally designed for handball, these timeless sneakers have been brought back to life with a modern twist.

Join us on a journey into the revival of the adidas Originals Hand 2, set to hit stores on March 1st, following the footsteps of the iconic Bali trainers.

Unveiling the adidas Hand 2

Hailing from deep within the 3-Stripes archives, the adidas Hand 2 trainers make a triumphant return, capturing the essence of their handball roots.

With a suede upper and contrasting details, this classic silhouette is set to make a striking statement both on and off the court. The gum rubber outsole not only adds a vintage touch but also ensures excellent traction, making these sneakers a flexible and stylish choice.

A Sneak Peek into the Archive

Originally crafted in Spain, the adidas Hand 2 trainers boast rarity, with no existing pair in the adidas archive. Recreated from scratch using old specifications and images and with the adidas Bermuda as a key influence, these sneakers pay homage to the original blue/white/yellow colourway with last year’s release included a 2-pack with the collegiate green colourway, adding a fresh twist to the classic design and the dual Grey/Sky Blue pairs doing the same.

Rooted in Heritage

The adidas Hand 2 trainers share the same tooling and sole unit as the Bermuda, emphasising their rich heritage.

The meticulous recreation of these sneakers aligns with adidas’s commitment to preserving its iconic designs and offering enthusiasts a chance to experience the classics with a contemporary edge.

Bridging Past and Present

Much like the adidas Bali trainers, the Hand 2 revival bridges the gap between the past and present. The reimagined version pays homage to its original design while incorporating modern elements to meet the demands of today’s sneaker enthusiasts.

From the suede upper to the contrasting accents, every detail reflects a dedication to preserving the essence of the handball-inspired silhouette.

Mark your calendars for March 1st as the adidas Hand 2 trainers make their highly-anticipated return to stores. Just like the recent adidas Bali release, these sneakers promise to capture the hearts of collectors and sneaker enthusiasts alike. Don’t miss out on the chance to own a piece of adidas history – a symbol of enduring style and authenticity.

To stay tuned for updates on the adidas Hand 2 release and more, subscribe to our newsletter.

December 19, 2023

Canada Goose Heritage Collection Explained

What is The Canada Goose Heritage Collection? Explore the Limited Range at Aphrodite as the Brand Goes Fur-Free.

Canada Goose, a brand synonymous with exceptional winter warmth and iconic outerwear such as the long-line Canada Goose Wyndham Parka Heritage and the cropped Canada Goose Chilliwack Bomber Heritage, is embarking on a new chapter.

In a forward-thinking move aligning with evolving consumer desires and ethical considerations, CG are phasing out natural fur from their products. But fear not. At Aphrodite, we’ve managed to get our hands on some very exclusive items from the iconic brand.

For AW23, The Canada Goose Heritage range comprises a special lineup of some of the very last fur-accented products to be produced by the brand featuring many of the timeless designs that made Canada Goose a global phenomenon.

Honoring a Legacy of Style, One Last Time

The Heritage collection celebrates classic Canada Goose coats and jackets, such as the Canada Goose Carson Parka Heritage or Canada Goose Citadel Parka Heritage, recognised for their sleek silhouettes, functional features, and, yes, those coveted coyote fur ruffs. While the last of these fur-trimmed pieces are gracing the shelves, the essence of the brand remains undiminished.

The release and rebranding of the Canada Goose ‘Heritage’ collection ensures you can still rock that iconic Canada Goose fur coat look with all the features you’ve come to know and love from the brand as long as stocks last.

A Symbol of Conscious Commitment

Canada Goose’s decision to go fur-free reflects the growing demand for sustainable fashion and addresses ethical concerns within the industry. The Canada Goose Heritage collection marks the final chapter for animal-derived materials, used for many years not simply for aesthetics but for their undeniable warmth and protection against harsh elements. Rest assured, the world-renowned brand is committed to finding innovative, sustainable alternatives to keep you toasty in the coldest conditions and here at Aphrodite, as ever, we are looking forward to what they have in store for 2024 and beyond.

December 5, 2023

Brand Guide: The Rise and Reign of Cole Buxton

Cole Buxton: New Kings of High-End Sportswear

Cole Buxton aren’t merely a brand; they are a bold statement in the world of luxury minimalism and athletic versatility. Theirs is the story of rewriting the luxury rulebook, where retrofuturist vibes mingle with timeless style and today we’d thought it only appropriate to take a minute to introduce you to the underdog that’s taking the fashion industry by storm.

The Cole Buxton International Laurel symbol has become synonymous with quality goods.

Cole Buxton: Authentic Sportswear

Cole Buxton, conceived by creatives Cole Buxton and Jonny Wilson, disrupts the luxury sportswear scene, evolving from a grassroots startup to an underground icon. Centred on “elevated wardrobe essentials,” the brand ditches flashy logos for a minimalist allure that resonates. With no conventional business background, Buxton and Wilson, self-proclaimed DIY “trailblazers,” immerse themselves in design, photography, and direct sales, shaping an authentic narrative 24/7.

The Nylon Down Jacket has proven popular with Aphrodite staff for its Winter credentials and contemporary silhouette.

After facing supply-chain challenges in 2021 – which may well have crippled any other, less hardy outfitters – Cole Buxton underwent a strategic transformation, restructuring such supply chains and welcoming guidance from experienced retail figures to steady the ship; allowing the brand to steer onward to become the sportswear giant it is today.

Crafting Iconic Styles, Redefining Athleisure

Beyond the atelier, Cole Buxton’s journey involves crafting iconic styles that redefine luxury. It’s about more than the manufacturing process; it’s a narrative woven into each garment. At the core is “Elevated Essentialism,” reshaping the luxury sportswear landscape. Embracing a direct-to-consumer focus, limited wholesale partnerships, and strategic fabric sourcing, Cole Buxton drives sustainable practices while adhering to mindful consumption principles.

Let’s dive into some of the products that have made Cole Buxton synonymous with expertly crafted, easy-to-wear everyday garments.

Cole Buxton’s Signature Pieces

Heavyweight Hoodies and Sweatshirts: Mastering the Art of Cosy Luxury

In the universe of Cole Buxton, comfort becomes an art form with the Cole Buxton heavyweight hoodies and sweats. More than just clothing, these pieces redefine cosy luxury, a signature touch in the brand’s repertoire. As Cole Buxton graces the racks of Aphrodite Clothing, these heavyweight essentials take centre stage.

The two-way zipper, cropped length and large hood are all signature CB garment details.

Meticulously crafted, whether a cosy hoodie or signature Cole Buxton sweatshirts each thread weaves a narrative of comfort and style, demonstrating a commitment to quality that transcends the ordinary. This isn’t about racing to trends; it’s a deliberate stride into a realm where every stitch signifies enduring comfort and unparalleled style.

Graphic T-Shirts: A Canvas for Self-Expression

For Cole Buxton graphic t-shirts aren’t simply a garment, they’re a canvas for self-expression. The quality tees, manufactured in the cottonwear mecca of Portugal, now set the standard in the athleisure market, embodying the brand’s philosophy with every fibre.

With its large rear graphic, the Dog T-Shirt is a reflection of the brand’s boldly minimal take on design.

Dismissing the clutter of trend-chasing fashion, Cole Buxton’s cotton tees stand as a timeless rebuttal to fleeting trends. Each tee is a crafted symbol, ensuring your wardrobe isn’t just contemporary but a manifestation of enduring style.

The Sportswear Tee returns this season in varying colourways, with the inclusion of a new ‘vintage’ lightweight iteration.

Signature Cole Buxton Accessories: Where Design and Craftsmanship Combine

For Cole Buxton, accessories aren’t simply second-string outfit additions; they’re statements of timeless style. Infused with iconic international embroidery the recent drop features caps crafted from durable ripstop material.

Here paired with some classic sweats, the Cole Buxton Caps arrive this season in sturdy ripstop.

Amidst a world cluttered with fleeting trends, each piece is a shining beacon of the brand’s design credentials and their undying commitment to quality craftsmanship, ensuring that your accessories choice embraces a legacy that defies convention.

In a world of fast fashion, Cole Buxton aren’t about crossing the finish line first, it’s about the fine margins that get you there. The design process isn’t just about getting to the final collection; it’s a studied process where every element isn’t merely a detail but a statement of intent. Cole Buxton isn’t just a brand; it’s a commitment to craftsmanship. Obsessing over the next big thing isn’t their style. This is luxury sportswear with a timeless middle finger to the buy-bin-repeat sentiments of the past. Forget following the herd; Cole Buxton leads its flock into the future of luxury sportswear culture with products that last.

Shop our Cole Buxton Collection at Aphrodite Online or In Store.

November 13, 2023

Exclusive Interview: Nudie Jeans’ Sustainable Denim Revolution

Delve into Nudie Jeans ‘ dedication to environmentally-conscious ethos with our exclusive interview.

Nudie Jeans has set the stage for a denim revolution, showcasing the remarkable power of sustainable choices in the world of fashion. With this conversation, we invite you to explore the brand a little further – and hopefully learn something along the way – as we dive into the heart of their mission.

What makes Nudie Jeans unique in terms of style and sustainability?

Well, as our tagline says – we’re trying to create tomorrow’s vintage. That is, clothes that become more beautiful the more you wear and repair them. We envision future classics, not future landfills, embracing ethical fashion and encouraging our customers to do so.

How does Nudie Jeans incorporate repair and reuse into its brand ethos?

Every pair of Nudie jeans comes with a promise of free repairs forever. We repair your jeans in our Nudie Jeans Repair Shops or travelling Repair Stations (which have been at Aphrodite in the past!), with the help of repair partners, and through our touring mobile repair station. And if the day comes when you grow tired of your old pair, we want them back. Every Nudie Jeans Repair Shop is packed with preloved jeans looking for new owners.

How does the use of organic, sustainable materials benefit Nudie Jeans and its customers?

Using organic cotton and other sustainable materials makes us feel good about ourselves, but it’s not benefiting our business. A shortcut to faster growth would be to skip all the painstaking work we put in just because we care about the planet. It benefits our customers because they, like most of us, live on planet earth. It also greatly benefits everyone involved in the process of farming and producing the materials for our clothes, since they don’t have to work with hazardous substances.

Could you describe Nudie Jeans’ approach to sizing and how customers can find their perfect fit?

We ask our colleagues at our headquarters in Gothenburg to wear our clothes and give us the lowdown on how they age over time. This insider info is invaluable because our designers and pattern makers work together to create pieces that are not just meant to be worn for a brief moment, but for years to come. Plus, we have denim experts in our repair shops all around the world. The denim knowledge among our retail staff is, no doubt, next level. To add to that, our Account managers travel up and down the country to pass on as much information as possible to our wholesale partners.

How do Nudie Jeans stay connected with the ever-changing tastes and preferences of denim enthusiasts?

We leave trends to the fashion industry. Instead of following the latest hypes, we stick to fits and models that inspire us. And since we’re not H&M, we don’t have to cater to everyone’s taste. We just have to do our thing and trust that enough people will like it. While Nudie Jeans has a strong online presence and community engagement

How does customer feedback influence the brand’s decisions and innovations?

That’s a great question! We definitely listen to everyone, and they influence what we do, a lot. But at the same time, we have to stay true to our taste and values. So, I guess the answer is that we listen to people as long as we share tastes and values. At the same time, we need friends. Lots of friends. We can’t change the industry on our own, so building a massive community of people who give a sh*t is a priority!

The blue suede and brown workwear jacket are among the latest releases from Nudie Jeans for AW 2023

What are some key elements that Nudie Jeans considers when designing new denim fits and styles to cater to diverse customer preferences?

We don’t aim to please everyone, and we don’t follow trends, so that makes life easier. But we have a great love for denim and our community. So, I guess it’s a mix of what we’d love to do next and what our friends in the community have on their wishlist.

Our exclusive interview with Nudie Jeans has shed light on their unwavering commitment to sustainable denim and the power of conscious fashion choices. We hope this interview has inspired you to explore the world of eco-friendly and stylish denim. Embrace the denim revolution and join Nudie Jeans in making a positive impact on our planet, one pair of jeans at a time.

Shop Nudie Jeans online and in-store at Aphrodite1994.

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