Brands In Focus | Aphrodite

 

Brands In Focus

Axel Arigato Genesis

Axel Arigato Genesis Trainers : Old Meets New

The Axel Arigato Genesis Trainers blur the line between tradition and modernity, drilling the label’s Scandinavian tastes into a razor-sharp, retro silhouette. Inspired by runners of a time gone by, the street-approved design is more beefed up than your standard Axel Arigato sneaker, riding on a chunky outsole that propels the foot a monumental 3.2cm off the ground. High-functioning and supremely cool, let us tell you why these bulbous shoes should be the next pair to enter your collection.

How Are The Axel Arigato Genesis Trainers Made?

Handcrafted in Portugal and emitting outstanding quality, the Genesis trainer is crafted from a mix of materials in a palette of pure white. 75% of the shoe sees smooth Italian leather and suede intertwined with 25% mesh which is draped at the vamp and flanked to both sides, offering subtle textural contrast across the upper. Internally, a leather lining provides a supple surface for the foot to slot onto. 

Axel Arigato Trainers Genesis

Are The Axel Arigato Genesis Trainers Comfortable?

Equal parts style, equal parts substance, the Axel Arigato Genesis sneakers uncover the perfect balance between form and function. In particular, a removable cushioned footbed energises your every step from underfoot. Easily slotted in and out of the design, the cushioning acts as a barrier that absorbs shock directly from the ground, protecting your feet from any undesirable tension.

As well as a removable cushioned footbed, a sturdy 3.2cm outsole elevates the foot, providing the wearer with not only a stable foundation for pursuing daily activities but also that extra dose of height. The outsole is weightless both in and out of motion and comes composed of robust rubber. 

Axel Arigato Genesis Sneakers

How Do The Axel Arigato Genesis Trainers Fit?

Based on a combination of customer feedback and Axel Arigato’s own guidance, we recommend that you take your usual size in these shoes. On the whole, the brand’s trainers, ranging from the ubiquitous Clean 90 to the lesser-known – but equally on-trend – platform sneaker, all boast a regular fit and the Genesis is definitely no exception. 

Now that you’ve got the scoop on the Genesis trainer we believe that you’re ready to make an informed decision about whether to purchase these kicks. We know what we would do. Spotted something we’ve missed? Let us know by leaving a comment in the section below. 

Genesis Trainers Axel Arigato

Shop the Axel Arigato Genesis Trainers online at Aphrodite now.

Danner Mountain Light Cascade

Danner Mountain Light Cascade Boots : For Those Who Cut New Trails

Why To Invest in the Danner Mountain Light Cascade Boots

If you’re the seasoned backpacker type or fancy yourself as a bit of an adventurer seeker, you’ll probably regard the Danner Mountain Light Cascade Boots as the holy grail of footwear. Packed full to the brim with hiking heritage, they’re equal parts practical as they are pleasing on the eye and that’s what has made them such a hit with outdoors lovers since 1979.

How are the Danner Mountain Light Cascade boots made?

Crafted in the brand’s USA factory, situated in Portland, Oregon, these sturdy boots are hand made from top to bottom by Danner’s trusted workforce. The latest iteration of the silhouette takes design cues from the OG Mountain Light – which debuted 42 years ago – ensuring that its purpose, its integrity and its quality output remain the same, only with the added benefit of modern-day tech riding out underfoot.

Full-grain leather is draped across the boot’s upper, offering a rugged tan aesthetic throughout which is accompanied by one-piece leather at the tongue. This extra structuring in the tongue means that the silhouette keeps its shape while also locking rain and debris out.

And the weatherproof properties don’t stop there as a GORE-TEX membrane sits within the boot’s lining, making it not only waterproof but breathable as well. The GORE-TEX liner will wick away moisture too, making the intensity of your pursuits, no matter how chilled or extreme, a complete breeze.

Danner Mountain Light Boots Laces

Are the Danner Mountain Light boots comfortable?

The simple answer is yes, they’re superbly comfortable. Weighing in at just 62oz per pair, these boots are incredibly light on the feet so you’ll never feel like you’re hauling unnecessary bulk about. Another great thing about them is the fact they require little to no breaking in time. Imagine you’re going on a spur of the moment hike with the lads but don’t own suitable footwear for such trails, just swing by and pick up a pair of these and be on your merry way. It really is that fuss-free of a process.

Positioned underfoot is a Vibram® Kletterlift outsole, which, as you can already imagine, having derived from the rubber outsole pioneer, is wholly durable and reliable. The micro-cellular wedge construction is specifically designed with rocky terrain in mind and this is proven in its shock-absorbing aptitude, plus its unparalleled traction.

Danner Mountain Light Sole

How do the Danner Mountain Light Cascade boots fit?

Built on a 650 EE last, the Danner Mountain Light Cascade offers a relaxed, casual fit and therefore we recommend taking a half size down to your usual size. The employment of a stitchdown construction also widens the overall platform for the foot.

Danner Mountain Light Boots Cascade Clovis

If you needed an extra nudge in committing to buying these boots, we hope this blog suffices. The longstanding heritage, minimal wear-in time and rock-solid performance imbued into this boot already has us sold. It should have you sold too.

Shop the Danner Mountain Light Cascade Boots. Shop the entire Danner Boots Range.

 

Barbour Sports Jacket

Barbour Beacon Sports Jacket – Everything You Need To Know

The Barbour Beacon Sports Jacket Explored In Detail

Drawing influence from the iconic To Ki To Sports jacket – sported by Daniel Craig in the 2012 James Bond film Skyfall – Barbour Beacon’s Sports Jacket gives us normal folk an opportunity to flex our best 007 qualities, only on the surface though, we DON’T advise recreating those physical stunts at home. Leaving behind the over-head silhouette and storm flap of the To Ki To, this Beacon rendition pulls together heritage design cues and weather protective properties to deliver an eternally relevant outerwear choice. Sound up your street? Keep reading to further inform your purchase.

Fit & Structure of the Barbour Beacon Sports Jacket

One thing to note when investing in this style is its streamline nature; it’s built on the slim side for added definition in the shoulders and waist. With this in mind, we recommend sizing up from your regular fit in order to maintain a flexible range of motion in your daily pursuits. The silhouette itself is framed like a sophisticated blazer with a stand-up collar that can be folded down and worn alongside neat lapels.

Sports Jacket Barbour Beacon

What is the Barbour Beacon Sports Jacket Made From?

Landing on the mediumweight scale, the garment is not considered light, nor bulky, and therefore, it offers the wearer the best of both worlds. It’s made using 6oz sylkoil waxed cotton which is Barbour’s oldest, and some would argue – most durable – wax cotton. The employment of sylkoil renders this design rich in colour and water-resistant. So, if you’re facing a tricky day weather-wise, reach for the Barbour Beacon Sports Jacket to keep you sheltered from untimely conditions.

Overlays in the form of leather-bound cuffs, shoulders and elbows supply texture and tone to the outer while further elevating the brand’s countryside credentials. A large swatch of tartan inside of the jacket also provides a quintessentially British look and feel.

Barbour Beacon Sports Jacket Green

Barbour Sports Jacket

How Many Pockets Does the Barbour Beacon Sports Jacket Have?

If you’re the type of person that finds it hard to travel light, even while hot-footing it to the corner shop for a pint of milk, this jacket is perfect for you. Why you ask? Because it’s brimming with storage space. At the chest, a single pocket resides for stowing away your more minimised items, such as a shopping list or a handkerchief. Meanwhile, at the waist, two spacious bellow pockets button over to safeguard personal essentials, such as your phone, keys and wallet. And if all that room still wasn’t enough, flip the jacket over where two stealthily-placed zipped pockets reside close to the hemline.

Barbour Beacon Jacket Wax

Can I Machine Wash the Barbour Beacon Sports Jacket?

Please do not run this garment through a washing machine. Due to the delicate characteristics of the waxed cotton, we recommend lightly sponging the exterior to buff away any unwanted marks that may appear over time.

From a form and a function stance, the Barbour Beacon Sports Jacket has everything covered. It can be worn in a multitude of ways, it can shield you from inclement weather and it can carry a range of your essential items, all while bundling you in the brand’s instantly recognisable identity.

Shop the latest Barbour Beacon range online at Aphrodite.

Front Cover Taion

Japanese Prestige : New Brand Taion

New Brand Taion – Merging Japanese Quality With Modern Construction

New to the scene and promptly joining our prestigious list of stocked brands, Taion is making shockwaves in the industry. Meaning ‘body temperature’ in Japanese, this Tokyo based brand thrives on breaking boundaries and setting the standard in the industry, constantly challenging expectations with masterful clothing that can take you from the streets to the hill tops.

Taion Gilets

Specialising in down-filled garments, Taions’ detail orientated approach to construction allows for lightweight and breathable padding, teamed with AC coating to the outers to prevent feather blowout. Quality is key, with high density nylon used through their collection to provide water and stain resistance, perfect for producing clothing that can go with you for a lifetime.

Taion Padded JacketWith versatility directing their design flow, each garment is made to serve more than how it appears. With reversible garments taking you from casual fleece to a padded jacket, Taion takes classic silhouettes to a whole new level. Signature to the brand, they boast collapsable constructions, allowing for heightened adaptability for whether you’re hiking up a mountain or want to pack your jacket away on your commute to work. With Taion, quality and versatility is key.

Taion Fleece

Patagonia 3 in 1 Parka

Patagonia 3 in 1 Parka : Staff Knowledge Share

A single jacket that covers all your needs

Next up in our Staff Knowledge Share series is the Patagonia 3 in 1 parka, a trusty winter style showcased this season in a dependable tone of forest green and presented by our very own Senior Sales Store Supervisor, Jonny, who is well equipped in the knowledge of all things Patagonia 

Ideal for impromptu adventures in the great outdoors, this design is guaranteed to be your go-to for colder climates each and every year, so without further ado let’s find out what all the fuss is about… 

Patagonia 3 in 1 Parka

Backstory & Construction 

Priced at £549, the Patagonia 3-in-1 parka can, as you may have already guessed, be worn a total of three different ways. The wearer is able to choose between its waterproof shell – worn soloits thermal padded jacket – also sported solo – or, its slick and insulating parka, built from both the shell and the padded jacket combined. Therefore, if you’re on the hunt for a single jacket that covers all your needs, look no further than this hybrid. 

The Waterproof Shell: 

Super warm and sophisticated, this 2-layer polyester shell is secured with a zip-through closure (for optimal motion when sitting) and a protective snap flap that provides mountaineering standard storm protection. Breathable and coated with a Durable Water Repellent finish, it’s specifically designed to keep inclement weather at bay while a lining of recycled polyester means that moisture can be easily wicked away and the jacket can efficiently glide atop additional layers.  

A 2-way zipped hood can be entirely removed to fit the forecast, while four front pockets, two concealed at the chest, and a set of fleece-lined side entry pockets, all supply plenty of space for keeping your hands warm and safeguarding your valuables. 

 

Patagonia 3 in 1 Parka at Aphrodite

 

The Padded Coat: 

Efficiently attaching to the shell using its front zipper, this down proof coat boasts a robust recycled ripstop outer and 700 fill power that’s bolstered by goose and duck down insulation which, as you would expect from a brand of Patagonia’s ethical stature, are all reclaimed down products. Furthermore, the coat is Fairtrade Certified Sewn, meaning that the people who produce and manufacture the coat are paid a premium for their labour. 

Additional details include a security pocket positioned on the chest, micro-fleece lined hand warmer pockets and an interior zip pocket complete with a carabiner clip-in loop which doubles up as a stuff sack for packing the jacket away within a moment’s notice. 

The Insulating Parka: 

With the utility-driven details of both silhouettes fused, this hybrid parka is sure to be an indispensable staple in your winter rotation. Characterised by its thermal properties and recycled rendering, the eco-friendly option will, without doubt, breeze through harsh conditions as they draw in this season. 

Fit & Sizing 

Currently available at Aphrodite in sizes M – XL, the Patagonia 3-in-1 parka is constructed in a regular fit which means you can select your usual size without having to worry about whether it’s going to be too small or a little oversized. 

Garment Care 

Both the shell and liner component of this garment can be washed at 30 degrees. 

Shop the 3 in 1 Parka and the entire Patagonia range at Aphrodite. 

Maya Jacket Moncler

Moncler Maya Jacket : Staff Knowledge Share

Everything you need to know about about the Moncler Maya jacket

Once again proving the most –sought after outerwear piece of the yearthe Maya jacket by Moncler reaffirms its popularity for the AW20 season with scores of Aphrodite customers snapping up the design to see them through the looming winter months. Given the palpable attention it commands both in-store and online, it’s no surprise that each of our members of staff are rich in knowledge of the Moncler Maya, especially store sales assistant Jorge. As part of our ‘Staff Knowledge Share’ series, Jorge has kindly detailed everything you need to know about the thermal Moncler staple below.

Maya Jacket By Moncler Aphrodite

Backstory & Construction

Currently available in three versatile colourways, ranging from black, olive and navy, this iconic style is a linchpin of Moncler’s modern identity. Inspired by ’80s skiwear; it draws on the warmth, functionality and flexibility avid skiers require on the slopes and during après-ski activities, transcending these specifications into something more city appropriate.

Favoured by city-goers and celebs alike, this jacket has harnessed its own star power, turning into a reputable winter force across the globe. Acting legend Will Smith and Hotling Bling rapper Drake are just a couple of the jacket’s high-profile fans.

Dressed in a glossy nylon laquer, the jacket utilises the highest quality down fill, with Moncler ensuring the animal’s welfare is of the greatest importance, meaning no form of live-plucking is employed by Moncler. With a warming ratio of 90% white goose down clusters and 10% feathers, the jacket is packed tight with lightness, thermal capacity and insulating properties.

Boasting a fill power of 710, that’s cubic inches per 30 grams of down, the Maya jacket offers the wearer a light and airy body that’s both immensely comforting and warm.

 

 

Standout Features

Lacquered nylon shell,          90% goose down clusters, 10% feathers

Detachable hood,           Drawstring adjustments

Two-way zip closure,           Two zip pockets

Interior zip pocket,           Press-stud sleeve pocket

Moncler appliqué,             Adjustable cuffs

 

Moncler Maya Jacket Navy

 

Moncler Fit & Sizing

In-store we’re often queried about the sizing of Moncler items which some can find tricky, particularly if they’re new to the brand. To give our customers some clarity on things we’ve listed a Moncler size guide below and we’ll also run over the sizing specifics for the Maya jacket too.

1 – size S, 2 – size M, 3 – size L, 4 – size XL, 5 – size 2XL, 6 – size 3XL, 7 – size 4XL.

Now that you’re up to speed with the sizing basics, let us explore the jacket’s fit. From experience, the majority of our customers tend to find that Moncler products fit quite close to the body. So as a rule of thumb, we would usually recommend taking a size up, after all, winter jacket’s that have some room to breathe and manoeuvre always feel more cosy and comfortable.

 

Moncler Maya Jacket Features

 

Garment Care

As with any down-filled garment, the Maya jacket must be delicately handled to maintain its proportions and even fill distribution. Official Moncler advice states that this jacket is safe to wash on a mild process 30 degrees wash. Do not bleach, do not tumble dry, do not iron and dry cleaning only in tetrachloroethene or with hydrocarbons.

Though it is safe to mildly wash, going off personal experience, we would stick with handwashing to retain its original construction and authentic look and feel.

Adds Ons & Alternatives

Equally great paired with sweatpants or denim, this style can be dressed up or down depending on your own preference and the occasion you have in mind. For a fully-fledged winter look, Moncler hats, gloves and scarves are great for keeping the ensemble branding on point.

If perhaps you can’t find the colourway or size you’re wanting in the Maya, a great alternative is the Moncler Ecrins jacket, currently available at Aphrodite in navy, black and red colourways. Though the Maya and Ecrins jackets are almost mirroring images of each other on the surface, there are some minor differences that we’re happy to highlight so that you can decipher which is best suited to you. The Ecrins has a price increase of £95, bringing the total of the jacket to £950 while further variations present at the hood – this silhouette’s hood is fully stitched onto the neckline and therefore, not able to detach at all. It is worth noting that both designs boast the same close-cut construction, therefore our sizing advice would remain unchanged in this instance.

Shop the Moncler Maya jacket in-store and online at Aphrodite. To view our full Moncler collection, click here.

 

Jason Mark Angsuvarn Interview

Man On A Mission, Jason Mark Angsuvarn Interview

The driving force behind sneaker care brand Jason Markk, introducing Jason Mark Angsuvarn

Any devoted sneaker aficionado should already be well acquainted with shoe specialist Jason Markk; held in high regard worldwide for keeping your kicks looking superbly box-fresh, the revered brand and its vast array of sneaker care products have successfully conquered the footwear industry and kudos to the label for doing so, it’s certainly no mean feat.

And as people continue to reap the rewards of Jason Markk products on a global stage, one talented individual is quietly driving its milestones from within the wings. So without further ado, allow Aphrodite to introduce you to the eponymous founder and president of Jason Markk, Jason Mark Angsuvarn. We recently caught up with the lauded entrepreneur and sneakerhead to discuss the perks [and obstacles] of being your own boss, as well as all things business.

 

Jason Markk Founder Jason Mark Angsuvarn

 

First of all, you may be wondering how the ball got rolling for the proud Southern California creative, let us digest… No longer satisfied with having to use make-shift household cleaning products – that would often contain harmful chemicals, therefore, running the risk of damaging a shoe’s lustre – Jason Mark Angsuvarn set about finding a chemist that could execute his vision for a “sneaker cleaning solution that was not only effective but most importantly, safe to use on all materials.”

He explains, “after months of both product and brand development, I officially launched Jason Markk in January of 2007.”

Jason Markk’s professional debut was not only a declaration of ingenuity from Jason himself but for the brand too as it strived to close a gap within the market. Thanks to a loyal fan base of collectors and enthusiasts, the Jason Markk cleaning solution became an instant hit, allowing for rapid commercial expansion, spanning everything from Jason Markk Quick Wipes, Repel Spray, suede buffers and a myriad more items.

 

Jason Markk Range

 

Having grown exponentially in those first few years, Jason fast found himself at the helm of a budding sneaker care empire but for an individual who prides himself on being a purveyor of pristine kicks, Angsuvarn is remarkably chilled when playfully quizzed over whether first impressions really do count.

“I try not to judge anyone by how dirty their sneakers are or what they’re wearing, but truthfully I think it’s human nature unfortunately to form an opinion. At the end of the day, they’re just shoes and clothes. Get to know the person, keep an open mind, listen, and you may be surprised.”

With obvious intent, Jason Markk’s impressive portfolio awakens a sense of sustainability. Until recently, the industry’s carbon footprint has remained somewhat of a taboo topic, however, as textile waste has continued to soar of late, it’s evident that moves need to be made to address it. Though just one solution to a much wider issue, sneaker care aims to extend the lifespan of your cherished footwear collection and Jason is proud to be bolstering the movement.

“Sustainability has always been considered in everything we do since the beginning. It’s something that’s important to me personally, and as a company, it’s a priority for continuous improvement” states Jason.

When he’s not doing his bit to save the planet, Jason Mark Angsuvarn soaks up the fruits of his labour at the brand’s Los Angeles HQ, which brings with it its own perks and sometimes, challenges. “The freedom and flexibility are what I enjoy most about being my own boss. That said, when you are running your own company, especially in the early stage, you are never not working.

“There is always a trade-off, but for me, I wouldn’t have it any other way.”

A savvy state of mind is everything when it comes to business and it’s something Jason has no problem possessing, but with the current states of affairs and a global pandemic to contend with, we’re particularly impressed with his brand’s aptitude for keeping consumers engaged. During lockdown ‘Jason Markk Public Radio’ debuted as a soothing source of entertainment for the extra time we found on our hands. The professional offshoot delivers curated playlists by friends and family of JM with its roots grounded firmly in community and culture.

 

Jason Markk Public Radio

“JMPR is an idea we’ve had for years, but it kept getting pushed to the back burner since we’ve been so busy. With the lockdown, we thought it was the perfect time to finally make it happen. It seems like everyone at JM either DJs or produces beats or is just plain musically inclined. Same goes for many of our close friends and family of JM, so it just made sense. I’m glad you’re tuning in and enjoying it!”

And enjoying it we are, but while we kick back and mellow out to the music, Jason is keen to apply his entrepreneurial wisdom to 2020’s unprecedented moments; past, present and future.

“Given the current global pandemic, nothing is what it used to be – for anyone. I will say that we have used this time wisely, and have bonded (even more) as a unit. My team and global family are the best in the world, and even in the midst of a pandemic, I think we are all excited and pumped for the next chapter of JM.”

Stay tuned to see what’s next for the Cali’ company and in the meantime restore your kicks to pristine condition with our expansive Jason Markk range.

DSquared Icon Caps

DSquared Hats: Status-Heavy Street Style

DSquared Hats Set To Dominate SS20

When streetwear locked down the menswear industry a few years ago, no one could have predicted its long-standing stature, but like any stark shift that occurs within fashion, designers were to waste little time gaining access to the movement, turning out myriads of slick garments and accessories that spoke to the scene’s most stylish denizens.

Quick off the mark, luxury clothing label DSquared uncovered a penchant for the resurging urban landscape, and with that came a new-age in the street-ready zeitgeist. The brand’s products, which regularly carry the now-synonymous ‘ICON’ slogan, quickly gained immense traction, and DSquared hats became a standout style across the board; turning into an essential access point for every customer hoping to grasp the imprint’s sartorial prestige.

Utilising a classic baseball design, DSquared’s cap range can be found through almost every corner of the globe, gracing the crowns of athletes, celebrities, millennials and the fashion world’s elite, and luckily for you, we’re found ourselves in the possession of some of the designer’s latest headwear styles. Take a look below at what DSquared hats are on offer for the SS20 season, and if you find one that particularly pleases, don’t waste too much time deliberating, these caps don’t hang about for long!

DSquared Icon Cap – Black £135

Melding Dean and Dan Caten’s Canadian-Milanese aesthetic perfectly, this DSquared cap is crafted to exacting standards in Italy, employing a five-panel cotton-twill construction to frame the wearer’s head in a range of branded credentials. To the face, the design is headlined with the label’s ‘ICON’ mantra, while to each side, further wording spills out onto the base in a contrasting tone of white.

DSquared Icon Hat

DSquared Denim Cap – Blue £149

Perfect for anyone hoping to announce their arrival at casual occasions, this DSquared hat will add a statement touch to every ensemble. Built with a reinforced crown and five panels, its bold, decorative branding is mirrored symmetrically across its base which also features embroidered eyelets in tonal hues for heightened breathability under balmy temperatures.

DSquared Logo Hat

DSquared Mirror Logo Cap – White £125

Refreshing in all white, the next DSquared hat calls upon warmer times, making it the perfect accessory to pack away into your suitcase this summer. Sure to shield you from sun-drenched locations, this iteration is adorned with vibrant embroidery, whereby DSquared’s moniker is playfully turned on its head, while at the reverse, brand founders Dean and Dan Caten literally sign off the design.

DSquared Mirror Logo Hat

DSquared Icon Cap – Black / White £115

Hit with frayed accents at its peak for a distinctively lived-in look, this monochrome DSquared cap is emblazoned with the brand’s instantly-recognisable ‘ICON’ signature at its crown, while embroidered eyelets and an adjustable slider both promise to support needs for fit and function.

DSquared Icon Hat Black

Wherever you’re heading to this season, don’t leave the decorative edge and sought-after status of DSquared hats behind. Shop SS20 styles in-store and online at Aphrodite now.

A.P.C. Carhartt Interaction #5

A.P.C. Carhartt WIP Interaction #5: Coming Soon

Following a slew of high-profile collaborations, A.P.C. is set to showcase yet another ‘Interaction’ alongside workwear stalwart Carhartt Work In Progress, with whom it has already worked with four times previous. Launching in the coming weeks at Aphrodite in-store and online, ‘A.P.C. Carhartt WIP Interaction #5’ sees the two revered labels blend their tastes to deliver a collection that harmonises both A.P.C.’s understated elegance and Carhartt WIP’s steady embodiment of streetwear.

A.P.C. x Carhartt

Fronted by a co-branded logo, in which the label’s iconic ‘C’ emblem falls to the end of the French brand’s three letter acronym, this series takes signature Carhartt pieces, such as the brand’s Michigan Chore Jacket and elevates them via the employment of A.P.C.’s extensive fabric expertise. Steering the capsule in this way quickly sees each garment redefined, for example, the jacket’s rugged indigo canvas is replaced with a smooth cotton construction.

In addition to reworking materials, the ‘A.P.C. Carhartt WIP Interaction #5’ collection also embraces a sustainable shift. Organic cotton tees, sweats and hoodies – in unisex formulas – form a weighted part of the offering, demonstrating once more the industry’s pursuit for a cleaner planet and the ever-increasing consciousness of brands globally.

A.P.C. x Carhartt Interaction #5

As well as an array of essential pieces in pared-back hues of washed denim, greys and khakis, ‘Interaction #5’ also includes super-soft cashmere beanies, caps, jeans and co-branded tote bags for commuting your necessities in superior style throughout the city.

The campaign for the collection is headed by Matteo Montanari, an Italian photographer who currently divides his time between London and New York. Having produced editorial imagery for the likes of Vogue Italia, Calvin Klein and Ralph Lauren, it certainly comes as no surprise that the images effortlessly capture each brands agenda to a T. Shot candidly in Paris, the images hone in on A.P.C. and Carhartt staff selected from stores in Paris, Antwerp and London. Also on hand is French stylist, Charlotte Collet, who supplies her laidback, undone look to each ensemble.

APC Carhartt Collection

Be sure to keep your eyes peeled for the ‘A.P.C. Carhartt WIP Interaction #5’ collection dropping later this month, and in the meantime, shop an assortment of carefully-constructed, sleek styles from A.P.C. online at Aphrodite here.