Snow Peak Brand Guide
Outdoor experts Snow Peak are known worldwide for their superlative camping gear and accessories. And while the Japanese outfit now offer a wide range of specialist gear, they originally came from humble beginnings.
Who Founded Snow Peak?
Snow Peak was founded in the shadow of Mt. Tanigawa, where a young Japanese man, Yukio Yamai, repeatedly challenged himself to climb the dangerous and rocky terrain it offered. Yamai grew discontent with the climbing gear that he possessed and so he set off to make his own equipment, creating the brand that would soon become Snow Peak. With an array of expertise and the fine craftsman of Tsubame-Sanjo at his expense, he began to remake and remaster camping and climbing gear into the fine pieces of gear that Snow Peak sell today.
Why is Snow Peak so successful?
Snow Peak’s success can be directly attributed to the brand’s ability to create functional, durable and high quality pieces. Utilising the finest materials such as titanium and aluminium, and combining that with the quality and care of local Japanese workers, Snow Peaks gear leads the industry by some distance when it comes to premium outdoor accessories and apparel.
Snow Peak Accessories
If your in need of some good ol’ camping gear, you’re in need of Snow Peak! The brand offer everything you could possibly need on your outdoor ventures, from their ‘Takibi Solo’ fire stove, Fireproof Mittens and Tongs, to the Foldable camping Chair, flasks and bottles. With an array of their well-made, lightweight quality pieces, you’ll truly be set for whatever mother nature throws at you.
Snow Peak Clothing
Snow Peak as a brand originally focused their attention on producing outdoor gear and accessories, it was only in 2014 when the founder’s granddaughter suggested starting an apparel line that the brand step into the world of clothing. Correlating with the company ethos, their initial clothing range focused on pure quality, with versatility, functionality and durability at the core of each garment that they made. A wide range of pieces are available, ranging from waterproof jackets and breathable tees, to rugged trousers and warming hats.
Aphrodite’s curation of Snow Peak currently offers some of the finest pieces of outdoor gear, with clothing arriving very soon!