ss18 | Aphrodite



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Sock it to Me: The Maison Margiela Knit Sock Boot is Ready for Summer

One of the most prevalent footwear trends in the last decade has been the emergence of the sock-fit sneaker. Utilising new technologies like Nike’s Flyknit and adidas‘s rival Primeknit, the initial aim was to reduce weight and provide a more customised fit for athletics, particularly running, which then trickled down into the mainstream with the surging popularity of athleisure and luxury streetwear as the dominant forces in fashion. The minimal good looks and level of comfort offered by sock-like fit of trainers like the Nike Flyknit Racer and adidas Ultraboost earned them legions of fans, which has naturally attracted the attention of brands looking to offer a more luxurious, high-fashion alternative.

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Enter Maison Margiela. From the brand’s very genesis, Maison Margiela’s raison d’etre has been to subvert and deconstruct trends, uniforms and classic clothing to create a unique vision of what fashion is and what it should be. Under the eye of their current designer, the infamous John Galliano, the Maison has turned their hand to the sock sneaker, taking the concept to its extreme with their Knit Sock Boot, which boasts rib-knit fabric uppers that are little more than literal socks, set atop a technical sneaker sole unit.

margiela knit sock boot 01

Like many of the Maison’s designs, it sounds absurd on paper, but the level of attention and care given to the materials, shape and detailing of the sneaker really elevate it into something special. This version is perhaps the best yet, pairing a bright optical white upper with a distressed sole unit to give both subtle contrast and a look that’s classically Margiela. In typical fashion, the sneaker’s only adornment is a care label that the designer has left purposely visible to the exterior, adopting the Maison’s signature low-key approach to branding.

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Despite its unconventional look and avant-garde design, the Margiela Knit Sock Boot is just as versatile as any other white sneaker, owing to its slim profile and ‘blank canvas’ appearance. Pair it with cropped trousers, distressed jeans, even shorts; either way you’re guaranteed to turn heads this summer.

The Maison Margiela Knit Sock Boot in White is available now from Aphrodite Clothing, priced £439.

Up your suit game with Vivienne Westwood

Whether you’re the groom or a guest, your whistle and flute is a vital part of the big day. If tailor-made isn’t your style, luckily Vivienne Westwood has saved the day with their luxe off-the-peg Vivienne Westwood suits that bring classic and contemporary style to the wedding table.

ivienne Westwood Suit

Westwood’s signature quirky style is echoed in this charcoal suit jacket, with a built-in waistcoat to give a vintage vibe.

Think Thomas Shelby from Peaky Blinders, the suit jacket closes with a gunmetal button and chain, a statement feature to give the suit a whole new look.  Crafted from a premium virgin wool, the Italian made suit holds a herringbone pattern with horn button fastening to the waistcoat.

Westwood shirt and suit

As shown above, the versatile colour of the suit will match up with almost any vibrant shirt. The slim fit will give a streamlined look to boast effortless style, ensuring that your suit does the talking. Other iconic features include a single jet pocket to the chest to hold a colour-pop pocket square, and two pockets to the hips.


Vivienne Westood Suit 2

So, you might be wondering how you accessorise your suit to make it wedding-ready. First of all, you need to make the important decision of whether to opt for a tie or pocket square or choose both if you want to make a real statement. We’ve given the traditional wedding suit a modern feel by rolling up the suit trousers slightly to show a glimpse of a patterned sock, paired with some chunky Paraboot lace-up shoes.

Westwood suit

adidas EQT Support Mid ADV Sneakers Feature

The adidas EQT Support Mid ADV Returns in a New Street-Ready Colourway

Earlier this year, we welcomed the latest addition to adidas’ revamped EQT family, the Support Mid ADV, to our sneaker shelves here at Aphrodite. Its sleek lines, expert colour blocking and comfortable tooling made it something of a store favourite. Now, just in time for Spring, the silhouette returns in an eyecatching new colourway with some serious curb appeal.

adidas EQT Support Mid Sneakers 01

The lightweight, flexible Primeknit uppers are presented in a subtle black and grey striped pattern to the vamp, while the rear quarter boasts a white and grey base along with a contrasting embroidered heel cage for that familiar blend of comfort and support.

EQT Support Mid ADV Sneakers 02

The sole is a compression-moulded EVA unit that provides the cushioned ride we’ve come to expect from the EQT range, and the finishing touch is added with the signature webbing 3 Stripes to the sides in a bold ‘EQT Yellow‘ colour for the perfect amount of colour pop.

adidas EQT Support Mid SNeakers 03

Like what you see? The adidas Originals EQT Support Mid ADV in Black/EQT Yellow is launching in-store and online on 11th of April at 9AM GMT.

American Idol: Ralph Lauren SS18 Online Now

It’s finally here: the first day of Spring in the northern hemisphere has just passed, so it’s officially time to start thinking ahead to the coming longer, warmer days. For a timeless way to up your sartorial game, your first port of call should be the iconic purveyor of American style, Ralph Lauren.

Ralph Lauren SS18

At Aphrodite we have a wide range of the brand’s collection available online, from the classic polo shirts, oxfords and sweatshirts that build the core of the Polo collection, to more seasonal pieces like tech-infused jackets and hoodies that give the brand more of a street edge.

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All pieces come in a range of colours and styles that are sure to suit any wardrobe, as well as being emblazoned with the signature Polo Pony logo. Take a look at our video below for ideas on how to style Ralph Lauren‘s latest collection, then hop over to our website to shop the whole range today.

Stone Island Goes Wild with the Alligator Camo Collection

Italian sportswear maestros Stone Island are no stranger to an unusual camouflage pattern; unsurprising given the brand’s deep-rooted military influence. Recently we’ve seen everything from a Grid Camo pattern made from hundreds of different sizes of the brand’s Compass logo, to the Ghost Piece collection, their own interpretation of the whole camouflage concept. But now for SS18 the brand takes real-world inspiration and twists it into something truly exotic: the Alligator Camo collection.

Within the brand’s vast archives of vintage sportswear and militaria, the design team discovered an obscure camouflage pattern used by the Polish Armed Forces in the late 1980s. Dubbed the Wz. 89 ‘Puma’ pattern and known colloquially as the ‘Frog’ or ‘Alligator’ camo, the pattern was only in use for a scant four years before being retired; it evidently didn’t work very well against the Polish forests. This short period of usage also means that original pieces in good condition are hard to come by, and are sought after by collectors.

Stone Island Alligator Camo Hooded Sweat

Stone Island have used the original pattern as a base, but enhanced it with their usual blend of highly technical fabrics and unique treatment processes. The fabrics used are subjected to a six-colour printing process: five colours of pigment dye to build up the base, and a further polyurethane print which adds a textured, rubberised aspect to enhance the impact of the wild camo pattern.

Stone Island Alligator Camo Sweatshirt

The capsule comes in a bold emerald green shade and encompasses a jacket, shorts and sweatshirts. Stone Island keep outdoing themselves with more and more fabric alchemy, and the Alligator Camo pack is sure to be extremely popular this season. As usual with Stone Island, numbers are limited, so make sure to be ready when the capsule launches instore and online on the 22nd of March, right here at Aphrodite Clothing.

adidas and Pharrell’s Tennis HU Returns with a Primeknit Upgrade for SS18

A firm feature in adidas’ roster of collaborators from across the globe, musician, producer and style influencer Pharrell Williams presents his latest footwear capsule with the 3 Stripes, encompassing two contrasting styles of his minimal Tennis HU sneaker.

Based on adidas’ ever-popular Stan Smith tennis shoe, mixed with the DNA of modern running sneakers, the Tennis HU boasts engineered Primeknit uppers for a comfortable sock-like fit, coming in a choice of the ever-popular ‘Oreo’ monochrome pattern, or a multi-coloured option that echoes Williams’ personal style.

Both pairs come set atop a lightweight moulded EVA sole unit with an all-over waffle pattern, and are finished with branding labels to the tongue and heel, as well as custom HU illustrations to the sockliner. Designed to be a lightweight, comfortable go-to sneaker for everyone, the Tennis HU is sure to be your new favourite footwear companion as summer approaches.

The adidas Pharrell William Tennis HU Primeknit in both black/white and multicolour options will be available instore and online on March 2nd from Aphrodite Clothing.

adidas EQT Support ADV | Black / Green / Scarlet & White / Navy / Scarlet | Available March 1st

Having established itself as a staple of the brand’s range, the EQT Support ADV from adidas returns this season, displaying a retro sportswear influence with the addition of coloured stripes to their monochrome bases, bringing to mind the 3 Stripes’ archival styles, while subtle nubuck panels add a hint of luxury.

Elsewhere it remains business as usual, with the distinctive sock-fit upper, soft TPU heel support cage and moulded EVA sole unit that we’ve come to expect, keeping the sneaker as lightweight and comfort-oriented as ever. Whether you choose the black or white options, the rich colours applied to the signature webbing 3 Stripes are sure to give your footwear game a boost this season.

The adidas Originals EQT Support ADV in Black / Green / Scarlet and White / Navy / Scarlet will be available on March 1st from Aphrodite Clothing, both in-store and online.

Back to Disrupt: The adidas Prophere Returns for SS18

At the tail end of 2017, adidas dropped the Prophere, one of their most progressive — and aggressive — sneaker designs in years. With its overstated design elements and outsized sole unit, the Prophere was a hit with tastemakers and those looking to make an impact with their footwear,  seeing adidas tapping into the trend for excessively chunky sneakers and adding their own unmistakeable twist.

Now the Prophere returns once more, in a militaristic Trace Olive colourway with shocking Solar Red accents, alongside a long-awaited Triple Black option. Both colourways retain the neoprene boot-fit upper with marled knit facing, oversized 3 Stripe lace stays and elasticated tongue loop, along with tonal iterations of the unmistakeable, sculpted sole unit that provides all-day comfort and an eyecatching appearance.

The finishing touch comes in the form of embroidered stripes to the heel and toe for additional support, as well as a premium leather heel counter for a hint of deconstructed luxury.

Both new colourways of the adidas Originals Prophere Sneaker will be available from the 1st of March at Aphrodite Clothing, both in-store and online.

Canada Goose Outerwear New Arrivals & Restock

As the winter season reaches its final stretch, it can give a feeling of being never-ending: as I write this, harsh winter storms are battering most of the UK. Thankfully, your friends at Canada Goose have got you, quite literally, covered with a new styles and restocks of their popular Lodge and Brookvale ranges.

Canada Goose Brookvale Jacket

Appearing in both Jacket and Hoody styles in a range of versatile colours, the Lodge and Brookvale are designed to give the wearer all the core warmth they need no matter the weather, while still remaining lightweight and packable for when the sun decides to shine. Featuring ripstop shells for the perfect balance of light weight and durability, and filled with the brand’s signature Hutterite white duck down, whichever style you choose it’ll be the perfect companion for all your adventures.

Canada Goose Lodge Hoody

The highlight of the drop comes in the form of the PBI Lodge Hoody. Much like the previous seasons’ PBI Chilliwack and Expedition Parka jackets, the PBI Lodge Hoody is created in conjunction with Polar Bears International, an organisation dedicated to preserving polar bear habitats worldwide, and is distinguished by its signature ‘PBI Blue’ colourway and Polar Bear logo badge to the sleeve. Every sale of these jackets also gets donated to the PBI, so you can rest assured that you’re doing good while you’re looking good.

Canada Goose Lodge Jacket Badge

Shop the whole Canada Goose range in-store and online at Aphrodite.