ss18 | Aphrodite



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Sock it to Me: The Maison Margiela Knit Sock Boot is Ready for Summer

One of the most prevalent footwear trends in the last decade has been the emergence of the sock-fit sneaker. Utilising new technologies like Nike’s Flyknit and adidas‘s rival Primeknit, the initial aim was to reduce weight and provide a more customised fit for athletics, particularly running, which then trickled down into the mainstream with the surging popularity of athleisure and luxury streetwear as the dominant forces in fashion. The minimal good looks and level of comfort offered by sock-like fit of trainers like the Nike Flyknit Racer and adidas Ultraboost earned them legions of fans, which has naturally attracted the attention of brands looking to offer a more luxurious, high-fashion alternative.

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Enter Maison Margiela. From the brand’s very genesis, Maison Margiela’s raison d’etre has been to subvert and deconstruct trends, uniforms and classic clothing to create a unique vision of what fashion is and what it should be. Under the eye of their current designer, the infamous John Galliano, the Maison has turned their hand to the sock sneaker, taking the concept to its extreme with their Knit Sock Boot, which boasts rib-knit fabric uppers that are little more than literal socks, set atop a technical sneaker sole unit.

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Like many of the Maison’s designs, it sounds absurd on paper, but the level of attention and care given to the materials, shape and detailing of the sneaker really elevate it into something special. This version is perhaps the best yet, pairing a bright optical white upper with a distressed sole unit to give both subtle contrast and a look that’s classically Margiela. In typical fashion, the sneaker’s only adornment is a care label that the designer has left purposely visible to the exterior, adopting the Maison’s signature low-key approach to branding.

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Despite its unconventional look and avant-garde design, the Margiela Knit Sock Boot is just as versatile as any other white sneaker, owing to its slim profile and ‘blank canvas’ appearance. Pair it with cropped trousers, distressed jeans, even shorts; either way you’re guaranteed to turn heads this summer.

The Maison Margiela Knit Sock Boot in White is available now from Aphrodite Clothing, priced £439.

Up your suit game with Vivienne Westwood

Whether you’re the groom or a guest, your whistle and flute is a vital part of the big day. If tailor-made isn’t your style, luckily Vivienne Westwood has saved the day with their luxe off-the-peg Vivienne Westwood suits that bring classic and contemporary style to the wedding table.

ivienne Westwood Suit

Westwood’s signature quirky style is echoed in this charcoal suit jacket, with a built-in waistcoat to give a vintage vibe.

Think Thomas Shelby from Peaky Blinders, the suit jacket closes with a gunmetal button and chain, a statement feature to give the suit a whole new look.  Crafted from a premium virgin wool, the Italian made suit holds a herringbone pattern with horn button fastening to the waistcoat.

Westwood shirt and suit

As shown above, the versatile colour of the suit will match up with almost any vibrant shirt. The slim fit will give a streamlined look to boast effortless style, ensuring that your suit does the talking. Other iconic features include a single jet pocket to the chest to hold a colour-pop pocket square, and two pockets to the hips.


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So, you might be wondering how you accessorise your suit to make it wedding-ready. First of all, you need to make the important decision of whether to opt for a tie or pocket square or choose both if you want to make a real statement. We’ve given the traditional wedding suit a modern feel by rolling up the suit trousers slightly to show a glimpse of a patterned sock, paired with some chunky Paraboot lace-up shoes.

Westwood suit


Like what you see? You can shop the suit online here at

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A.P.C.’s Take On the Dad Sneaker is Three Years in the Making

As winter gradually releases its grip and we start swapping out our boots for trainers once again, it’s apparent that the ‘chunky/dad/ugly sneaker’ trend is going nowhere in a hurry: everyone from sportswear mainstays Nike and adidas to high fashion houses like Chanel and Gucci have continued to drive demand for outsized statement footwear. Now it’s the turn of A.P.C., the perennial purveyors of Parisian minimalism, to deliver their spin on the long-standing trend, the Techno Homme sneaker. Better late than never, n’est pas? But this isn’t a case of hopping on the bandwagon: oweing to designer Jean Touitou‘s perfectionist eye, the Techno Homme has been subject to a three-year design process, honing the shape, detailing and materials until they’re just right.

And the result? Possibly the most refined take on the 90s runner silhouette we’ve seen to date. Far from simply sticking an existing upper onto the chunkiest sole possible and calling it a day, Touitou and his team have designed a sneaker that is a little more restrained and form-fitting, while still delivering the throwback thrills we like from our retro runners. Panelled uppers, copious amounts of reflective detailing and TPU lacing ghillies call to mind a hybrid of the New Balance 1500 & the adidas New York, while still possessing a distinct charm of its own.

APC Techno Homme Reflective Sneakers

As expected from A.P.C., the branding is minimal, appearing almost nonchalantly to the tongue and heel, while the colourway is versatile enough to go with anything from jeans to shorts to the brand’s own smart-casual trousers. Overall, we think those three years were very well spent, delivering one of our favourite niche trainer releases for a long time.

The A.P.C. Techno Homme Sneakers in Grey/Silver will be releasing instore and online on the 12th of April 2018. Numbers are limited, so make sure not to sleep if you want to secure your pair.

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The adidas EQT Support Mid ADV Returns in a New Street-Ready Colourway

Earlier this year, we welcomed the latest addition to adidas’ revamped EQT family, the Support Mid ADV, to our sneaker shelves here at Aphrodite. Its sleek lines, expert colour blocking and comfortable tooling made it something of a store favourite. Now, just in time for Spring, the silhouette returns in an eyecatching new colourway with some serious curb appeal.

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The lightweight, flexible Primeknit uppers are presented in a subtle black and grey striped pattern to the vamp, while the rear quarter boasts a white and grey base along with a contrasting embroidered heel cage for that familiar blend of comfort and support.

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The sole is a compression-moulded EVA unit that provides the cushioned ride we’ve come to expect from the EQT range, and the finishing touch is added with the signature webbing 3 Stripes to the sides in a bold ‘EQT Yellow‘ colour for the perfect amount of colour pop.

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Like what you see? The adidas Originals EQT Support Mid ADV in Black/EQT Yellow is launching in-store and online on 11th of April at 9AM GMT.

American Idol: Ralph Lauren SS18 Online Now

It’s finally here: the first day of Spring in the northern hemisphere has just passed, so it’s officially time to start thinking ahead to the coming longer, warmer days. For a timeless way to up your sartorial game, your first port of call should be the iconic purveyor of American style, Ralph Lauren.

Ralph Lauren SS18

At Aphrodite we have a wide range of the brand’s collection available online, from the classic polo shirts, oxfords and sweatshirts that build the core of the Polo collection, to more seasonal pieces like tech-infused jackets and hoodies that give the brand more of a street edge.

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All pieces come in a range of colours and styles that are sure to suit any wardrobe, as well as being emblazoned with the signature Polo Pony logo. Take a look at our video below for ideas on how to style Ralph Lauren‘s latest collection, then hop over to our website to shop the whole range today.

Stone Island Goes Wild with the Alligator Camo Collection

Italian sportswear maestros Stone Island are no stranger to an unusual camouflage pattern; unsurprising given the brand’s deep-rooted military influence. Recently we’ve seen everything from a Grid Camo pattern made from hundreds of different sizes of the brand’s Compass logo, to the Ghost Piece collection, their own interpretation of the whole camouflage concept. But now for SS18 the brand takes real-world inspiration and twists it into something truly exotic: the Alligator Camo collection.

Stone Island Alligator Camo Outfit

Within the brand’s vast archives of vintage sportswear and militaria, the design team discovered an obscure camouflage pattern used by the Polish Armed Forces in the late 1980s. Dubbed the Wz. 89 ‘Puma’ pattern and known colloquially as the ‘Frog’ or ‘Alligator’ camo, the pattern was only in use for a scant four years before being retired; it evidently didn’t work very well against the Polish forests. This short period of usage also means that original pieces in good condition are hard to come by, and are sought after by collectors.

Stone Island Alligator Camo Hooded Sweat

Stone Island have used the original pattern as a base, but enhanced it with their usual blend of highly technical fabrics and unique treatment processes. The fabrics used are subjected to a six-colour printing process: five colours of pigment dye to build up the base, and a further polyurethane print which adds a textured, rubberised aspect to enhance the impact of the wild camo pattern.

Stone Island Alligator Camo Sweatshirt

The capsule comes in a bold emerald green shade and encompasses a jacket, shorts and sweatshirts. Stone Island keep outdoing themselves with more and more fabric alchemy, and the Alligator Camo pack is sure to be extremely popular this season. As usual with Stone Island, numbers are limited, so make sure to be ready when the capsule launches instore and online on the 22nd of March, right here at Aphrodite Clothing.

adidas and Pharrell’s Tennis HU Returns with a Primeknit Upgrade for SS18

A firm feature in adidas’ roster of collaborators from across the globe, musician, producer and style influencer Pharrell Williams presents his latest footwear capsule with the 3 Stripes, encompassing two contrasting styles of his minimal Tennis HU sneaker.

Based on adidas’ ever-popular Stan Smith tennis shoe, mixed with the DNA of modern running sneakers, the Tennis HU boasts engineered Primeknit uppers for a comfortable sock-like fit, coming in a choice of the ever-popular ‘Oreo’ monochrome pattern, or a multi-coloured option that echoes Williams’ personal style.

Both pairs come set atop a lightweight moulded EVA sole unit with an all-over waffle pattern, and are finished with branding labels to the tongue and heel, as well as custom HU illustrations to the sockliner. Designed to be a lightweight, comfortable go-to sneaker for everyone, the Tennis HU is sure to be your new favourite footwear companion as summer approaches.

The adidas Pharrell William Tennis HU Primeknit in both black/white and multicolour options will be available instore and online on March 2nd from Aphrodite Clothing.

adidas EQT Support ADV | Black / Green / Scarlet & White / Navy / Scarlet | Available March 1st

Having established itself as a staple of the brand’s range, the EQT Support ADV from adidas returns this season, displaying a retro sportswear influence with the addition of coloured stripes to their monochrome bases, bringing to mind the 3 Stripes’ archival styles, while subtle nubuck panels add a hint of luxury.

Elsewhere it remains business as usual, with the distinctive sock-fit upper, soft TPU heel support cage and moulded EVA sole unit that we’ve come to expect, keeping the sneaker as lightweight and comfort-oriented as ever. Whether you choose the black or white options, the rich colours applied to the signature webbing 3 Stripes are sure to give your footwear game a boost this season.

The adidas Originals EQT Support ADV in Black / Green / Scarlet and White / Navy / Scarlet will be available on March 1st from Aphrodite Clothing, both in-store and online.

Back to Disrupt: The adidas Prophere Returns for SS18

At the tail end of 2017, adidas dropped the Prophere, one of their most progressive — and aggressive — sneaker designs in years. With its overstated design elements and outsized sole unit, the Prophere was a hit with tastemakers and those looking to make an impact with their footwear,  seeing adidas tapping into the trend for excessively chunky sneakers and adding their own unmistakeable twist.

Now the Prophere returns once more, in a militaristic Trace Olive colourway with shocking Solar Red accents, alongside a long-awaited Triple Black option. Both colourways retain the neoprene boot-fit upper with marled knit facing, oversized 3 Stripe lace stays and elasticated tongue loop, along with tonal iterations of the unmistakeable, sculpted sole unit that provides all-day comfort and an eyecatching appearance.

The finishing touch comes in the form of embroidered stripes to the heel and toe for additional support, as well as a premium leather heel counter for a hint of deconstructed luxury.

Both new colourways of the adidas Originals Prophere Sneaker will be available from the 1st of March at Aphrodite Clothing, both in-store and online.