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August 17, 2023

Trainer Drop: Saucony Grid Shadow 2 OG in New Colourway

Athletics-Inspired Excellence: The Saucony Grid Shadow 2 OG in Clean White and Blue

Saucony, renowned for its technical prowess and athletic designs, proudly presents a new release that seamlessly fuses fashion and performance. The Saucony Grid Shadow 2 makes its mark in a pristine white palette, accentuated by a vibrant blue hue and we are delighted to announce their release here at Aphrodite Clothing.

A Timeless Revival: Exploring the Details

The Grid Shadow 2, originally a formidable running shoe, has solidified its place in Saucony’s legacy over the years. However, rather than remaining a solely performance-focussed shoe – as it has been for decades – the ‘OG’ iteration of the Grid Shadow 2 instead effortlessly blends both style and functionality. Drawing from Saucony’s rich heritage, this release seamlessly weaves classic athletic aesthetics with contemporary comfort and versatility. Now, it returns with meticulous attention to detail.

A breathable mesh lining embraces every step and harks back to its track and field origins, while the harmonious interplay of nubuck and leather creates an aura of luxury to the upper. Reflective logos add a touch of timeless charm, and carefully placed cobalt blue accents infuse these sneakers with renewed energy.

Reflective logos, representing the present, harmonise effortlessly with the cobalt blue accents, resulting in a symphony of style that bridges the gap between the classic and the modern. With each step, you experience the heritage-driven craftsmanship that has defined Saucony for generations.

Athletics-inspired fashion converges with contemporary elegance with the Saucony Grid Shadow 2 OG in Clean White and Dynamic Blue.

Elevate Your Footwear Game with the Saucony Grid Shadow 2 OG, where athletics-inspired fashion converges with contemporary elegance in this Clean White and Blue colourway. Discover the seamless fusion of pristine white and vibrant blue – a combination that encapsulates the essence of both sports and fashion.

Don’t miss the chance to own this reimagined icon and shop the Saucony Grid Shadow 2 OG at Aphrodite Online.

August 3, 2023

Axel Arigato: Brand Guide

Axel Arigato: A Sustainable Fashion Journey

Axel Arigato, a contemporary Swedish footwear and accessories brand founded in 2014, has swiftly become a global favourite among fashion enthusiasts due to its strong focus on design, quality, and sustainability. Our brand guide offers a comprehensive insight into Axel Arigato’s sustainability practices, manufacturing process, history, and distinctive designs that have cemented its position as a prominent player in the fashion industry.

History: A Visionary Beginning

The journey of Axel Arigato began in 2014 when founders Max Svärdh and Albin Johansson joined creative forces to establish a brand that would redefine contemporary fashion. Driven by a shared passion for streetwear aesthetics and a commitment to high-end craftsmanship, they embarked on a mission to create footwear that transcends conventional boundaries.

Inspired by their worldly travels, architectural marvels, and the vibrant realm of contemporary art, Max and Albin set out to craft designs that exude a unique blend of minimalism and refined elegance. They envisioned a brand that would cater to fashion enthusiasts seeking stylish products of unparalleled quality.

Right from the outset, Axel Arigato distinguished itself by embracing a direct-to-consumer model, sidestepping traditional retail channels. This innovative approach allowed them to offer premium products at more accessible price points, striking a chord with discerning consumers seeking authentic luxury without compromise.

The brand’s distinct designs and emphasis on creativity quickly garnered a devoted global following. As Axel Arigato expanded its product range to include accessories and ready-to-wear, it remained unwavering in its commitment to deliver exceptional craftsmanship and distinctive style.

Innovative Fashion: Leaving a Lasting Mark

Axel Arigato’s iconic logo, a gold-plated bird, symbolises the brand’s ethos of continuous evolution and boundless freedom of expression. It embodies their determination to break barriers and continually push the boundaries of design and creativity.

One of our Essential products online, the Genesis is a particular favourite at Aphrodite.

The brand’s limited-edition drops, coupled with their commitment to limited production runs, amplify the exclusivity and allure of their products. This not only supports sustainability but also instills a sense of urgency and excitement among their loyal customer base.

As Axel Arigato journeyed through the fashion landscape, its dedication to sustainability and ethical practices became more pronounced. Rooted in transparency and the drive to make a positive impact, the brand set out to redefine modern fashion by incorporating sustainability into its core values.

A Bright Future with a Responsible Legacy

Today, Axel Arigato stands as a visionary pioneer, fusing fashion with sustainability to leave a lasting impression on the industry. By continuously striving to reduce its environmental impact and embracing innovative design, the brand has created a legacy that inspires positive change.

The Axel Arigato Rush trainer is a recent model that uses the same athletic DNA as the Genesis as inspiration.

As Axel Arigato embarks on the next chapter of its journey, one thing remains constant: the unwavering commitment to make the world of fashion more responsible, more compassionate, and more exciting. With an ever-evolving vision and a penchant for pushing boundaries, Axel Arigato is poised to lead the way towards a brighter, more sustainable future in the realm of contemporary fashion.

Sustainability Practices

Axel Arigato is deeply committed to minimising its environmental impact through sustainable practices. They prioritise using eco-friendly materials, such as organic cotton, recycled polyester, and recycled rubber, significantly reducing their carbon footprint and promoting waste reduction during production. Water conservation is equally crucial, achieved through water-efficient dyeing and finishing techniques that conserve local water resources and contribute to broader environmental preservation.

Axel’s sustainability model is exemplary. Click the image to read our blog post highlighting the great work being done by some of our key brands.

Waste reduction is at the core of Axel Arigato’s efforts, implemented through recycling programs and upcycling materials across their supply chain. Their packaging, crafted from recycled and recyclable materials, ensures sustainability throughout the customer experience. The brand’s limited production runs and Axel Xchange program, focused on circular sustainability, showcase their commitment to reducing waste.

Animal Welfare and Carbon Emission Reduction

Axel Arigato adheres to a strict no-fur, no-exotic-skins policy, emphasising their dedication to animal welfare while creating stylish, ethical products. Responsibility for their carbon emissions drives the brand to actively measure and reduce their footprint. Through energy-saving measures in offices and stores, alongside initiatives for reforestation and renewable energy projects, Axel Arigato contributes to a greener future.

Transparency and Ethical Manufacturing

Transparency is fundamental to Axel Arigato’s sustainability practices, with comprehensive information on their website empowering customers to make informed choices. The brand ensures that ethical labour practices are upheld by manufacturing partners, fostering fair wages and safe working conditions for all employees.

Craftsmanship and Distinctive Designs

Craftsmanship is paramount to Axel Arigato’s manufacturing process. Each product is meticulously handcrafted in Europe, reflecting the brand’s commitment to quality and durability.

A slightly more sporty take on the Clean 90, the Atlas Trainer is another minimalist modern classic from Axel Arigato.

The fusion of traditional techniques with modern technology results in distinctive designs that feature clean lines, attention-grabbing details, and a diverse colour range. Axel Arigato’s collaboration with artists and designers yields unique capsule collections that enhance the exclusivity and excitement for their loyal customer base.

Axel Arigato’s sustainability journey exemplifies how fashion and sustainability can harmoniously coexist. With a focus on eco-friendly materials, responsible manufacturing, and distinctive designs, Axel Arigato has redefined modern fashion while leaving a positive impact on the environment. As the brand continues to evolve, their unwavering commitment to sustainability will undoubtedly inspire a responsible and greener future in the fashion industry and beyond.

Shop Axel Arigato Footwear Online at Aphrodite1994.

August 2, 2023

Trainer Drop: Iconic New Balance 991 Released in ‘Sequoia’

Following on from the recent New Balance 1906 Protection Pack drop, we are proud to announce the release of the timeless Made in UK New Balance 991 at Aphrodite in an earthy ‘Sequoia’ brown colourway.

Crafted to perfection in the United Kingdom, the New Balance 991 exemplifies the brand’s unwavering commitment to impeccable craftsmanship and quality. Each element of the shoe has been meticulously curated, promising exceptional durability and style that transcends seasons.

The ‘Sequoia’ colourway stands as a testament to New Balance’s ability to infuse elegance into athletic footwear. Sublime earthy tones intertwine, emanating an aura of neutrality and sophistication. It is a hue that transcends trends, adding a touch of subtlety and class to any ensemble.

The eagerly awaited arrival of the New Balance 991 ‘Sequoia‘ reinforces its status as a collector’s item for discerning sneakerheads. This drop epitomises the fusion of contemporary design with classic sensibility. From the city streets to boardroom meetings, these sneakers command attention with their unparalleled grace.

Beyond their aesthetics, the New Balance 991 ‘Sequoia’ boasts a harmonious marriage of style and performance. The breathable mesh base, adorned with suede and leather overlays, assures unparalleled comfort and support for extended wear. A structured heel cage enhances stability, while N-ERGY technology and EVA foam in the midsole elevate cushioning to sublime heights.

In a world where style merges with utility, the New Balance Made in UK 991 ‘Sequoia’ is a triumph of design and engineering. It stands as a beacon of fashion intelligence, capturing the essence of adventure and style in one captivating creation.

Shop the New Balance 991 Sequoia at Aphrodite Online on its release on the 3rd of August.

July 4, 2023

Latest: Moncler Trailgrip Lite 2 in Three New Colourways

At Aphrodite, we’re thrilled to announce that Moncler, the renowned Italian luxury brand, is set to release three new colourways of the sought-after Moncler Trailgrip Lite 2 on July 4th both in-store and online. With their exceptional design, comfort, and performance, these trainers are sure to become a must-have addition to any design-conscious sneakerhead’s collection.

Moncler: Urban Outdoor Luxury

The Moncler Trailgrip Lite has already established its reputation as a versatile sneaker that effortlessly combines fashion and functionality. With the release of three new colourways in the revamped Trailgrip Lite 2, Moncler offers even more options to elevate your style and complete any functional ‘fit.

Whether you prefer a classic, understated silhouette or a bold and vibrant statement, there’s a colourway to perfectly match your taste in this stunning and versatile new iteration of a contemporary classic.

Contemporary Footwear Icons: The Versatile Trailgrip Lite 2

Beyond their prowess in producing iconic apparel, Moncler footwear is renowned for its scrupulously crafted, versatile array of hybrid outdoor trainers, sliders and court shoes. And the Trailgrip Lite 2 is a shining example of their dedication to superior craftsmanship. These sneakers are meticulously crafted with attention to detail, incorporating a range of exceptional features that set them apart from the rest.

Featuring a wide-set lacing system, the Moncler Trailgrip Lite 2 offers a customisable fit that ensures maximum comfort and support. The wider spacing between the laces allows for easy adjustment, accommodating a variety of foot shapes and sizes.

In addition, reflective details have been strategically placed at the sidewall, laces and heel to enhance visibility during low-light conditions. Whether you’re out for an evening run or navigating urban streets at dusk, the reflective accents ensure you stay seen and safe.

To tackle the challenges of outdoor environments, Moncler has incorporated a rear mudguard into the design of the Trailgrip Lite 2. This protective feature shields your shoes from mud, debris, and other elements encountered on trails or rugged terrains, ensuring your sneakers remain in pristine condition.

Durability is a key focus in constructing the Trailgrip Lite 2, and the durable ripstop upper exemplifies this commitment. The ripstop material is engineered to resist tearing and withstand the rigours of outdoor adventures, providing long-lasting performance and protection for your feet.

These exceptional features, combined with the use of premium materials and expert craftsmanship, make the Moncler Trailgrip Lite 2 an unparalleled choice for urban and outdoor environments. You can trust that these sneakers will endure the demands of your adventures while keeping you comfortable and stylish every step of the way.

A Closer Look: Showcasing 3 New Colourways

Combining style, quality, and performance, these sneakers are a testament to Moncler’s commitment to excellence. The release of three new colourways for the Moncler Trailgrip Lite 2 marks an exciting moment for sneaker enthusiasts and fans of innovative design alike.

Mark your calendars and be among the first to rock the latest additions to the Moncler Trailgrip Lite 2 collection, available at Aphrodite Online on July 4th.

March 1, 2023

New Balance’s Rainier Boot – The Hiking Hybrid You Didn’t Know You Needed

The New Balance Rainier silhouette was first introduced back in 1982, and was crafted upon the advice of well know mountain expert Lou Whittaker.

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Following a mountainside accident on an ascent up Mt Rainier, Lou claimed that it was his breathable and comfortable trainers that saved his feet from a possible amputation incident. While he praised the trainers that saved his skin, he did note that they lacked the support and grip that was needed for a hillside ascent. He formulated an idea for a trainer-boot hybrid that would combine the best of both worlds, and took it to New Balance owner Jim Davis, and in 1982 the Rainier Boot was born.

It arrived crafted to Lou’s request, a lightweight boot with a trainer like construction. To the upper a mesh base offered breathability while a leather or suede outer panel protected the wearer from rocks and rubble. Metal eyelets offered secure lacing and subtle branding was offered in the form of ‘NB’ embroidery to the Rainiers side panels. Underfoot a rubber sole provided traction and grip on loose ground, making any mountainside ascent a breeze. The model proved popular and only two years after its creation, it was used to achieve the greatest feat of all, summiting Everest.

Following Teddy Santis’ revival of the model in a New Balance x Aime Leon Dore Collaboration in 2022, New Balance have re-released the style to demanding consumers. Updating it with a Vibram outsole, but remaining true to the rest of the OG construction, this Rainier Boot arrives as functional as it ever has been. While now it is viewed as more of a lifestyle boot, there’s no doubt that it doesn’t pack a punch (or kick?) when it comes to vigorous hiking… Did we mention that someone has climbed Everest in these?

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Retailing at just £149.00, you can pick up a pair online or in-store now at Aphrodite Clothing,

Browse our range of New Balance

February 28, 2023

Adidas Gazelle 85 Archive Series Drops In Orange and Green

Expanding the initial trio of adidas Gazelle 85 Archive Series Colourways…

The Adidas Gazelle has always been an icon, its supple suede uppers and gorgeous sole is a combination that you simply cannot tire of. And when you consider the fact that it can wear almost any colour and still look stunning, yeah, its pretty much THE trainer… in our humble opinion, of course.

We suspect that the ability to rock vibrant colours with ease is what drew adidas to drop both Orange and Green colourways of the model. Arriving just in time for Spring Summer 23, the models join an initial trio of Red, Blue and Lilac models to spice up your footwear rotation.

What’s the allure you ask? I mean just look at them, yeah? Both the Orange and Green colourways of the Adidas Gazelle 85 Archive Series launch at 9AM on 01.03.2023, both online and in-store at Aphrodite Clothing.

Browse our range of adidas Gazelle Trainers

January 26, 2023

New Balance 9060 Size Guide – How Do They Fit?

New Balance have quickly solidified themselves as the go-to trainer brand this year. With numerous hyped collabs and colourways selling out almost immediately, the Boston-based brand have proven that they’re a force to be reckoned with in the footwear industry. Dropping a number of hyped models that fly off the shelves, New Balance have seen a massive haul of success in the form of 550’s, 2002R’s and 990’s. But, for Summer 2022, the brand turned its attention toward the long-awaited New Balance 9060 silhouette, which has been a hit ever since.

The New Balance 9060 silhouette was successfully released in collaboration with Joe FreshGoods in the summer of 2022 and its general release has been one we’ve been keeping our eye out for. Taking inspiration from both the brand’s 99x series and 860v2 trainers, the model offers a mashup that can only be described as a ‘modern dad trainer’. On the upper of the shoe, breathable mesh panels are encapsulated by suede and leather overlays. The external side of the shoe sees 3M reflective ‘N’ New Balance branding whereas the internal side sees the reflective branding be replaced with dotted embroidery in the shape of an ‘N’. In typical New Balance fashion, comfort is key and that’s exactly why the brand opts for an ABZORB midsole to reduce impact and create an easy-wearing, everyday shoe. The chunky outsole also provides further comfort whilst adding to the unique aesthetic.

How do the New Balance 9060 fit?

Generally, the New Balance 9060’s shape means that it fits slightly snug. For added comfort or for those of you with wider feet we recommend taking half a size up.

How do you style the New Balance 9060’s?

The New Balance 9060 flaunts modern dad trainer aesthetic, they’re ideal to pair with any jeans, or joggers and they look great with some casual suit pants for a more dressed-up look.

Are the New Balance 9060’s comfortable?

The use of New Balance’s ABZORB technology and the large, chunky outsole means that almost every impact is softened, the shoes are ideal for everyday wear and offer a reliably comfortable feel.

How do I care for my New Balance 9060’s?

The New Balance 9060’s are made using a variety of overlaying materials, this typically means that they are harder to clean. Not to worry though as our offering of Jason Mark means that your shoes will be looking spick and span in no time. Simply grab some Jason Mark Cleaning solution and a shoe care brush and give them a good scrub over, problem solved!

A little more about New Balance 9060 trainer?

The 9060 silhouette was successfully released in collaboration with Joe FreshGoods in the summer of 2022 and its general release has been one we’ve been keeping our eye out for. Taking inspiration from both the brand’s 99x series and 860v2 trainers, the model offers a mashup that can only be described as a ‘modern dad trainer’. On the upper of the shoe, breathable mesh panels are encapsulated by suede and leather overlays. The external side of the shoe sees 3M reflective ‘N’ New Balance branding whereas the internal side sees the reflective branding be replaced with dotted embroidery in the shape of an ‘N’. In typical New Balance fashion, comfort is key and that’s exactly why the brand opts for an ABZORB midsole to reduce impact and create an easy-wearing, everyday shoe. The chunky outsole also provides further comfort whilst adding to the unique aesthetic.

New Balance 9060 Trainers Unboxing Video

Shop the latest New Balance 9060 Trainers

January 25, 2023

The History Of The Adidas Gazelle Trainers

Every now and then it’s nice to take a step back, take a deep breath and just appreciate how far things have come. Whether that be the leaps and bounds we’ve made in technology, immense feats of human ability or just a really good pair of trainers. Since we’ve yet to break any world records or develop the next advancement in modern computing we opted to stick to footwear, taking a deep dive into a sneaker that’s left a footprint on many of our hearts, the adidas Gazelle.

A Brief History of the adidas Gazelle

Launched onto the scene in 1968 the adidas Gazelle paved the way for the modern day, 21st-century perception of adidas being the first to pioneer the suede and accompanying three-striped contrast design. Not only did this new material choice offer a much lighter alternative to the more commonplace leather but, it lent itself perfectly to the dying process making it capable of producing a spectrum of bright colours, first of which was the OG blue and red variations.

Despite the latter being adopted by the world of handball, there is actually a fair amount of mystery and intrigue surrounding the Gazelle’s true purpose. Was it an indoor football shoe? running sneaker? handball trainer? No one truly knows, but what we do know is that the adidas Gazelle presented enough technical know-how and clever complexities to jump from sport to sport earning itself the title of an all-around athletic training shoe, with an understated, clean and streamlined wedge shape design that set a precedent for low-top performance footwear.

The true OG Trainers. Image credit: Shelf life

The Link Between The Gazelle And Sports

Perhaps the true beauty of the Gazelle story, however, lies within its ability to break down the barriers that separated fashion and sportswear with its acceptance into the quintessential uniform for a variety of subcultures and styles. Its first taste of such comradery was when it found itself quickly rising to prominence with football fans and the casual audience, sitting nicely amongst the adidas three stripe terrace offering which included other such greats as the Munchen and Forest Hills.

From aways days to locals, rain or shine, cider or lager the Gazelle was on foot for it all becoming a status symbol amongst brands such as Stone island, Fred Perry, and CP Company, forming an unwritten code for admittance into the football stadium. Even to this day over 40 years later, the adidas Gazelle still remains synonymous with the football culture and you’d be hard-pressed to go to a game without spotting a pair of brightly coloured suede trainers pounding the pavement in or around the ground. But, perhaps a true testament to the Gazelles affiliation with the beautiful game was when Daniel Baddiel wore a pair in the Three Lions music video. Case closed.

Noel Gallagher sporting the blue adidas Gazelles. Photo credit 80s Casual Classics.

Getting The Right Tune Out Of The adidas Gazelle

If someone asked you to sum up the adidas Gazelle in a sound what would you say? Well chances are after a brief moment of confusion and a few questioning glances you’d probably go for Oasis, Blur or, no pun intended, Suede. Britpop undeniably played a huge part in the Gazelle success story not only because this was the music that serenaded the ears of the Gazelle clad masses but, the people who were strumming the guitars and banging the drums were wearing the trainers themselves, taking them from the feet of working-class season ticket holders to those of celebrities and musicians alike.

The Gallaghers, Damon Albarn, Kate Moss and many, many more were all well and truly the face of the adidas Gazelle optimizing the look, attitude and edge that helped the trainer skyrocket from humble sneaker to cult classic. In fact, their association was so entwined with the retro classic that the iconic 1993 shot of Moss in her crimson pair of Gazelles was recently used to launch the 2016 reissue of the ’90s model when the sneaker was arguably at its cultural prowess.

The image in question, Kate Moss sporting Gazelles in 1993. Photo credit: Denzil McNeelance/adidas

However, it’s not just the footy and learning the chorus to Wonderwall the Gazelle was concerned with as it set out to fulfil its unsatisfiable urge to become best mates with everyone. With the likes of Superstars and the Campus cropping up in America thanks to its affiliation with basketball, the adidas Gazelle became the next best thing for European hip hop culture adopted by amongst others, UK b-boys such as Broken Glass who used the shoe and their US influences to carve a distinct hybrid style.

But that’s not to say the Gazelle didn’t make it stateside. With the help of Run-D.M.C who undeniably opened the adidas floodgates, being the first non-athletes to collaborate with the sportswear brand with the release of a limited edition Superstar, the hip hop spotlight was thrust firmly onto the sportswear brand. Among the masses of diagonal rectangles across the pond the Gazelle reared its head, being considered a connoisseurs choice when it came to footwear with the likes of The Beastie Boys powerless to its plush suede fabrication with Mike D, MCA and Ad-Rock seen donning the trainer in their fight against early bedtimes.

The Beastie Boys in a triple Gazelle ensemble Photo Credit: Pinterest

Since its inception, the adidas Gazelle has seen countless iterations, in colour, materials and design each bringing a fresh twist to the table – see for example the Supers below – but staying true to the original winning formula of minimal detailing, quality materials and a smart low silhouette. Throw into the mix its rich history styling the youth tribes of yonder year or its countless celebrity sightings – we haven’t even mentioned Jackon 5 era, Michael Jackson rocking a pair, Bob Marley doing keepy ups in them or their brief stint mastering kickflips – and it’s fair to say no matter what angle you look at it from the Gazelle was and still is an unequivocal cultural powerhouse capable of generation-spanning heritage charm and irresistible universal appeal.

So, back to the big question. Is it a dancing shoe? A free-kick curling mastermind? Or a species of very fast antelope? We think it’s a bit of a Jack of all trades but contrary to the popular saying the Gazelle has managed to master them all.

Take a look at our adidas Originals Gazelle offerings, or come in store and see us, we’d be more than happy to chat all things three stripes.

Browse our range of adidas Gazelle Trainers

August 22, 2022

New Balance 991 Arrives in Mossy Green Tones

M991GGW Launching at Aphrodite with a full size run on the 26/08/22

New Balance are on top of their game right now. Not only are they cleverly executing the release of instant classics such as their 550s and 2002Rs, but the is the Boston based brand is looking to the archives to dress their more iconic silhouettes in clean and contemporary colourways.

For their latest release, a distinctive Mossy Green engulfs the mesh, suede and leather overlays of the 991 model. Crafted in New Balance’s Flimby factory, in England, these kicks ensure both quality and style with a bold aesthetic reminiscent of Teddy Santis’ work with Aime Leon Dore.

Available online and in-store from the 26th of August 2022, this is a colourway you do not want to miss out on.

Shop the latest New Balance here!

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