Normally, the process for buying the latest limited sneaker release is a fairly simple one. There are two options:

a) Log on at the correct time and pray your order gets through fast enough to beat the bots and resellers;
b) Camp outside a physical store and pray they still have your size left by the time you get to the checkout.

As Highsnobiety reports, for their latest collaboration, Nike and artist Tom Sachs have done things a little differently: in order to buy a pair of the Mars Yard 2.0 sneaker, customers have to complete a Space Camp experience. The release coincides with an immersive exhibit of Sachs’ space exploration-themed artwork, with participants being required to watch a 40-minute film and complete a physical training section which tests upper-body strength in rope climbs, dexterity in line-drawing, and balance in Ninja Warrior-esque platform jumping exercises.

The article also goes into more detail about Sachs’ artistic and philosophical ambitions for the collaboration, with him stating that the key theme is “personal failure”:

“Athletes and artists have the privilege and curse of doing what they love, so they only have a busman’s holiday—it’s a 7-day-a-week, 24-hours-a-day job,” says Sachs. “The things that you exhibit in a place like this, or the moves you display on the court, are things you have mastery over, but behind every mastered move there is 10,000 hours of failure.”

Read the full article and see more pictures over at Highsnobiety.