Anerkjendt Brand Guide
An Introduction to Anerkjendt
Anerkjendt are a Danish brand, new to the designer menswear market for the Autumn Winter 2012 and it is destined for big things. As forward thinking independent retailers Aphrodite have bought into Anerkjendt early with every confidence that it will establish its position in the menswear market very quickly.
Anerkjendt are happy to label their clothes as "everyday clothing for laid back lads and modern geeks". Functionality and comfort is at the forefront of their brand philosophy, with details picked out methodically to create functional clothing that you would want to wear to do your everyday tasks. All of their clothes are crafted with the consumer in mind.
The very first Anerkjendt collection takes it's inspiration from the beauty of nature and it's textued surfaces are introduced into the clothing. A collection of eathy colours are introduced along with elements of nature such as leather and wood by way of accents on the clothing to create a truly inspiring first collection. We stock a number of t-shirts and knitwear from this collection which have already proved popular because of it's relatively cheap price point for the first season.
Where They Are Going
We are expecting big things from Anerkjendt moving into 2013 with collections evolving with the times and the brand ethos seems to lend itself to using the seasonal changes to inspire it's collections.
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