To commemorate the birth of the iconic Air Max 1 trainers Nike have designated the 26th March as Air Max day. This year we have decided to join in the festivities and celebrate our love for all things Nike with an in store event on the 25th March.

Starting at 9am and running until 5pm, the sneaker celebration will include a visit from the Crep Protect team, showcasing their range of trainer cleaning and protection products with the famous Crep Protect Chair. A luxurious throne where guests will be able to get one pair of their favourite footwear cleaned and protected in style. The day will also include giveaways, with the first 10 customers to purchase a pair of Air Max trainers receiving a Crep Protect goody bag (worth £35). There will also be a prize draw with one lucky entrant winning a fresh pair of Air Max.

DJ entertainment will be playing throughout the day, while the lovely people at Holmeside Coffee will have a pop-up shop serving top-notch coffee and refreshments. Guests will also be able to browse the wide selection of trainers and apparel on offer at Sunderland’s premier menswear retailer.