Brand Guide | Aphrodite


Brand Guide

Cole Buxton Banner

Brand Guide: The Rise and Reign of Cole Buxton

Cole Buxton: New Kings of High-End Sportswear

Cole Buxton aren’t merely a brand; they are a bold statement in the world of luxury minimalism and athletic versatility. Theirs is the story of rewriting the luxury rulebook, where retrofuturist vibes mingle with timeless style and today we’d thought it only appropriate to take a minute to introduce you to the underdog that’s taking the fashion industry by storm.

Cole Buxton International Hoodie Close Up

The Cole Buxton International Laurel symbol has become synonymous with quality goods.

Cole Buxton: Authentic Sportswear

Cole Buxton, conceived by creatives Cole Buxton and Jonny Wilson, disrupts the luxury sportswear scene, evolving from a grassroots startup to an underground icon. Centred on “elevated wardrobe essentials,” the brand ditches flashy logos for a minimalist allure that resonates. With no conventional business background, Buxton and Wilson, self-proclaimed DIY “trailblazers,” immerse themselves in design, photography, and direct sales, shaping an authentic narrative 24/7.

Cole Buxton Down Jacket

The Nylon Down Jacket has proven popular with Aphrodite staff for its Winter credentials and contemporary silhouette.

After facing supply-chain challenges in 2021 – which may well have crippled any other, less hardy outfitters – Cole Buxton underwent a strategic transformation, restructuring such supply chains and welcoming guidance from experienced retail figures to steady the ship; allowing the brand to steer onward to become the sportswear giant it is today.

Crafting Iconic Styles, Redefining Athleisure

Beyond the atelier, Cole Buxton’s journey involves crafting iconic styles that redefine luxury. It’s about more than the manufacturing process; it’s a narrative woven into each garment. At the core is “Elevated Essentialism,” reshaping the luxury sportswear landscape. Embracing a direct-to-consumer focus, limited wholesale partnerships, and strategic fabric sourcing, Cole Buxton drives sustainable practices while adhering to mindful consumption principles.

Let’s dive into some of the products that have made Cole Buxton synonymous with expertly crafted, easy-to-wear everyday garments.

Cole Buxton’s Signature Pieces

Heavyweight Hoodies and Sweatshirts: Mastering the Art of Cosy Luxury

In the universe of Cole Buxton, comfort becomes an art form with the Cole Buxton heavyweight hoodies and sweats. More than just clothing, these pieces redefine cosy luxury, a signature touch in the brand’s repertoire. As Cole Buxton graces the racks of Aphrodite Clothing, these heavyweight essentials take centre stage.

Cole Buxton International Zip Hoodie

The two-way zipper, cropped length and large hood are all signature CB garment details.

Meticulously crafted, whether a cosy hoodie or signature Cole Buxton sweatshirts each thread weaves a narrative of comfort and style, demonstrating a commitment to quality that transcends the ordinary. This isn’t about racing to trends; it’s a deliberate stride into a realm where every stitch signifies enduring comfort and unparalleled style. 

Graphic T-Shirts: A Canvas for Self-Expression

For Cole Buxton graphic t-shirts aren’t simply a garment, they’re a canvas for self-expression. The quality tees, manufactured in the cottonwear mecca of Portugal, now set the standard in the athleisure market, embodying the brand’s philosophy with every fibre. 

Cole Buxton Dog T-Shirt Back Print

With its large rear graphic, the Dog T-Shirt is a reflection of the brand’s boldly minimal take on design.

Dismissing the clutter of trend-chasing fashion, Cole Buxton’s cotton tees stand as a timeless rebuttal to fleeting trends. Each tee is a crafted symbol, ensuring your wardrobe isn’t just contemporary but a manifestation of enduring style. 

Cole Buxton T-Shirts Spread

The Sportswear Tee returns this season in varying colourways, with the inclusion of a new ‘vintage’ lightweight iteration.

Signature Cole Buxton Accessories: Where Design and Craftsmanship Combine

For Cole Buxton, accessories aren’t simply second-string outfit additions; they’re statements of timeless style. Infused with iconic international embroidery the recent drop features caps crafted from durable ripstop material.

Cole Buxton Caps

Here paired with some classic sweats, the Cole Buxton Caps arrive this season in sturdy ripstop.

Amidst a world cluttered with fleeting trends, each piece is a shining beacon of the brand’s design credentials and their undying commitment to quality craftsmanship, ensuring that your accessories choice embraces a legacy that defies convention.

In a world of fast fashion, Cole Buxton aren’t about crossing the finish line first, it’s about the fine margins that get you there. The design process isn’t just about getting to the final collection; it’s a studied process where every element isn’t merely a detail but a statement of intent. Cole Buxton isn’t just a brand; it’s a commitment to craftsmanship. Obsessing over the next big thing isn’t their style. This is luxury sportswear with a timeless middle finger to the buy-bin-repeat sentiments of the past. Forget following the herd; Cole Buxton leads its flock into the future of luxury sportswear culture with products that last.  

Shop our Cole Buxton Collection at Aphrodite Online or In Store.

Undercover Banner

Aphrodite Introducing: Undercover

Undercover: Where Design Meets Rebellion

In the realm of fashion, where trends come and go, there are those rare brands that reject convention and stand as beacons of creativity. Among these avant-garde trailblazers lies Undercover, a Japanese fashion label that effortlessly marries rebellion, intellect, and artistic aesthetics.

Let us take you on a journey into the brand’s history, the visionary mind behind its inception, and the fundamentals that have propelled it into the heady heights of fashion greatness.

Who Are Undercover?

Delving into the Origins of a Remarkable Brand: The Spark of Subversion

Since its beginning in 1993, Undercover has epitomised a fearless rebellion against the ordinary. It was born from the fusion of Tokyo’s punk and street culture, where Jun Takahashi, the mastermind behind the brand, unearthed a rich seam of inspiration. This cultural melting-pot provided the fuel for Takahashi’s desire to question societal norms and transcend established fashion norms. Harnessing inspiration from those he looked up to, Jun combined Vivienne Westwood‘s ethereal Punk essence, Rei Kawakubo‘s avant-garde aesthetic and close friend, Nigo’s streetwear intellect to inspire his creativity.  The result? Undercover’s early collections, which seamlessly blended both intellectual and creative rebellion with avant-garde design. These pieces weren’t intended to be simply worn but to leave an indelible mark on the wearer. This ability to encapsulate the essence of subcultures and seamlessly translate them onto high-fashion canvases became the cornerstone of Undercover’s identity.

Undercover’s Visionary Founder: Jun Takahashi’s Enigmatic Imprint

At the centre of Undercover’s story stands Jun Takahashi, an enigmatic figure whose visionary pursuits have elevated him to god-like status within the fashion sphere. Possessing a remarkable eye for experimentation and a private nature, Takahashi has allowed his designs to speak on his behalf. His artistry lies in his adeptness at embracing contradictions, avoiding all categorisation, and giving voice to his creative endeavours through fabric and form. Yet, his influence transcends the clothing world. Collaborations with revered artists, musicians, and brands blur the boundary between fashion and art, while the brand’s runway presentations have morphed into immersive theatrical events that defy traditional fashion shows.

Defying Norms: The Essence of Undercover’s Design Philosophy

The essence of Undercover’s design philosophy revolves around celebrating the beauty within the unconventional. Every collection is filled with unexpected silhouettes, and intricate details. Inspired by literature, music, and cinema, Undercover’s designs transcend the limitations of fashion. Takahashi’s intention is to instead create stories; stories revolving around the wearer, the garment, the intersection between fashion and art, even stories about the founder himself. The brand’s unique ability to effortlessly blend high fashion with elements of streetwear has earned it a devoted following of enthusiasts who are willing to share in the founder’s unique worldview and design philosophy.

Unbroken Rebellion: Undercover’s Transformative Journey

From its audacious inception to its current stature as a paragon of fashion innovation, Undercover’s journey serves as a testament to the potential of creativity and non-conformity. Jun Takahashi‘s unwavering commitment to pushing boundaries and defying conventions has cemented Undercover’s position as an influential brand. This trajectory underscores the power of daring to think beyond the limits, culminating in an evolution that mirrors the brand’s very essence – a rebellious yet refined transformation.

The Dawn of a New Chapter: Undercover at Aphrodite1994

With Undercover’s upcoming launch at Aphrodite, our style-conscious community eagerly awaits their mix of rebellious creativity and avant-garde style. It’s an opportunity to explore the unique world of a special brand, where fashion becomes a place for fresh ideas and exploration. Undercover’s blend of creative rebellion and thoughtful design acts as a firm reminder that fashion can push limits and create spaces where creativity can flourish.

We urge our loyal following to embrace these uncharted fashion territories, where rules are constantly re-written with every silhouette and as the spotlight shifts towards Undercover’s arrival at Aphrodite, we’re excited to witness their embodiment of creative exploration first hand aiming to reshape our understanding of what menswear can exist as.

Shop Undercover clothing at Aphrodite Online today.


Ralph Lauren Polo Shirt Fit Guide

What is Ralph Lauren Custom Fit?

Ralph Lauren Polo Shirt Fit Guide

Ralph Lauren Polo Shirt Fit Guide Banner

One of the most successful American fashion designers of all time, Ralph Lauren made a name for himself with his Polo line. Inspired by its namesake sport, the Polo line captured and distilled the essence of the players’ on and off-field attire. As a result, Ralph Lauren managed to bottle a signature preppy style for a global audience. At the core of the Polo line lies multiple iterations of the brand’s iconic polo, and each fit slightly differently. So, here at Aphrodite, we’ve created our Ralph Lauren polo shirt fit guide to help you out. We’ll uncover the nuances between Classic, Custom and Slim fit, so you can confidently choose the right option for you.

Ralph Lauren Classic Fit Polo

Classic Fit Ralph Lauren Polo Shirt Guide

The Classic Fit polo shirt is directly inspired by polo players’ uniforms, the Classic Fit boasts a longer wider body and an extended rear hem. These dimensions make for the brand’s roomiest, most relaxed fit. The sleeves sit closer to the elbow and the fuller cut allows for a greater range of movement. Thanks to an asymmetric hem, the Classic Fit polo delivers big Ivy League styling worn tucked in or out.

Ralph Lauren Custom Fit Polo

Custom Fit Ralph Lauren Polo Shirt Guide

A fashion-forward version of its more traditional predecessor, the Custom Fit design is less voluminous overall. The Custom Fit features raised armholes and a trimmed sleeve length to complement a reduced body width. The length has been cropped to achieve a closer fit. The loss of length lends the Custom Fit a tidy appearance and is ideal for a typically smarter overall look.

Ralph Lauren Custom Slim Fit Polo

Custom Slim Ralph Lauren Polo Shirt Guide

The next entry in our Ralph Lauren polo shirt fit guide offers something not too slim nor too loose. Enter the Ralph Lauren Custom Slim Fit. Boasting a shorter sleeve and body, this iteration fits close enough for a sleek silhouette while retaining plenty of movement to prevent restriction. Finished with a classic two-button placket and embroidered branding on the chest, the Custom Slim Fit showcases the versatility among the brand’s polo shirt range. Whichever fit you choose, the Ralph Lauren polo shirt is a timeless classic and a true wardrobe essential.

Ralph Lauren Slim Fit Polo

Slim Fit Ralph Lauren Polo Shirt Guide

And finally, the Slim Fit is the newest of Ralph Lauren’s polo shirt designs. Appealing to the tastes of loyal Europeans, the Slim Fit, as you’d expect, is the most narrow in the roster. The Slim Fit shares the sleeve profile of the Custom Fit but is more figure-hugging due to a reduction in the width and front hem. The rear hem is also cropped further for a definitively slim silhouette. If you favour a snugger fit throughout, the Slim Fit is the fit for you.

Axel Arigato Banner

Axel Arigato: Brand Guide

Axel Arigato: A Sustainable Fashion Journey

Axel Arigato, a contemporary Swedish footwear and accessories brand founded in 2014, has swiftly become a global favourite among fashion enthusiasts due to its strong focus on design, quality, and sustainability. Our brand guide offers a comprehensive insight into Axel Arigato’s sustainability practices, manufacturing process, history, and distinctive designs that have cemented its position as a prominent player in the fashion industry.

History: A Visionary Beginning

The journey of Axel Arigato began in 2014 when founders Max Svärdh and Albin Johansson joined creative forces to establish a brand that would redefine contemporary fashion. Driven by a shared passion for streetwear aesthetics and a commitment to high-end craftsmanship, they embarked on a mission to create footwear that transcends conventional boundaries.

Inspired by their worldly travels, architectural marvels, and the vibrant realm of contemporary art, Max and Albin set out to craft designs that exude a unique blend of minimalism and refined elegance. They envisioned a brand that would cater to fashion enthusiasts seeking stylish products of unparalleled quality.

Right from the outset, Axel Arigato distinguished itself by embracing a direct-to-consumer model, sidestepping traditional retail channels. This innovative approach allowed them to offer premium products at more accessible price points, striking a chord with discerning consumers seeking authentic luxury without compromise.

The brand’s distinct designs and emphasis on creativity quickly garnered a devoted global following. As Axel Arigato expanded its product range to include accessories and ready-to-wear, it remained unwavering in its commitment to deliver exceptional craftsmanship and distinctive style.

Innovative Fashion: Leaving a Lasting Mark

Axel Arigato’s iconic logo, a gold-plated bird, symbolises the brand’s ethos of continuous evolution and boundless freedom of expression. It embodies their determination to break barriers and continually push the boundaries of design and creativity.

Axel Genesis Cluster

One of our Essential products online, the Genesis is a particular favourite at Aphrodite.

The brand’s limited-edition drops, coupled with their commitment to limited production runs, amplify the exclusivity and allure of their products. This not only supports sustainability but also instills a sense of urgency and excitement among their loyal customer base.

As Axel Arigato journeyed through the fashion landscape, its dedication to sustainability and ethical practices became more pronounced. Rooted in transparency and the drive to make a positive impact, the brand set out to redefine modern fashion by incorporating sustainability into its core values.

A Bright Future with a Responsible Legacy

Today, Axel Arigato stands as a visionary pioneer, fusing fashion with sustainability to leave a lasting impression on the industry. By continuously striving to reduce its environmental impact and embracing innovative design, the brand has created a legacy that inspires positive change.

Axel Rush Trainers

The Axel Arigato Rush trainer is a recent model that uses the same athletic DNA as the Genesis as inspiration.

As Axel Arigato embarks on the next chapter of its journey, one thing remains constant: the unwavering commitment to make the world of fashion more responsible, more compassionate, and more exciting. With an ever-evolving vision and a penchant for pushing boundaries, Axel Arigato is poised to lead the way towards a brighter, more sustainable future in the realm of contemporary fashion.

Sustainability Practices

Axel Arigato is deeply committed to minimising its environmental impact through sustainable practices. They prioritise using eco-friendly materials, such as organic cotton, recycled polyester, and recycled rubber, significantly reducing their carbon footprint and promoting waste reduction during production. Water conservation is equally crucial, achieved through water-efficient dyeing and finishing techniques that conserve local water resources and contribute to broader environmental preservation.

Axel Sustainability

Axel’s sustainability model is exemplary. Click the image to read our blog post highlighting the great work being done by some of our key brands.

Waste reduction is at the core of Axel Arigato’s efforts, implemented through recycling programs and upcycling materials across their supply chain. Their packaging, crafted from recycled and recyclable materials, ensures sustainability throughout the customer experience. The brand’s limited production runs and Axel Xchange program, focused on circular sustainability, showcase their commitment to reducing waste.

Animal Welfare and Carbon Emission Reduction

Axel Arigato adheres to a strict no-fur, no-exotic-skins policy, emphasising their dedication to animal welfare while creating stylish, ethical products. Responsibility for their carbon emissions drives the brand to actively measure and reduce their footprint. Through energy-saving measures in offices and stores, alongside initiatives for reforestation and renewable energy projects, Axel Arigato contributes to a greener future.

Transparency and Ethical Manufacturing

Transparency is fundamental to Axel Arigato’s sustainability practices, with comprehensive information on their website empowering customers to make informed choices. The brand ensures that ethical labour practices are upheld by manufacturing partners, fostering fair wages and safe working conditions for all employees.

Craftsmanship and Distinctive Designs

Craftsmanship is paramount to Axel Arigato’s manufacturing process. Each product is meticulously handcrafted in Europe, reflecting the brand’s commitment to quality and durability.

Axel Atlas Trainer

A slightly more sporty take on the Clean 90, the Atlas Trainer is another minimalist modern classic from Axel Arigato.

The fusion of traditional techniques with modern technology results in distinctive designs that feature clean lines, attention-grabbing details, and a diverse colour range. Axel Arigato’s collaboration with artists and designers yields unique capsule collections that enhance the exclusivity and excitement for their loyal customer base.

Axel Arigato’s sustainability journey exemplifies how fashion and sustainability can harmoniously coexist. With a focus on eco-friendly materials, responsible manufacturing, and distinctive designs, Axel Arigato has redefined modern fashion while leaving a positive impact on the environment. As the brand continues to evolve, their unwavering commitment to sustainability will undoubtedly inspire a responsible and greener future in the fashion industry and beyond.

Shop Axel Arigato Footwear Online at Aphrodite1994.

Paraboot Logo

Paraboot: Brand Guide

Paraboot: Unveiling the Essence of a Remarkable Brand.

Get ready to step up your footwear game with Paraboot, an iconic name in the world of men’s shoes. Known for their exceptional craftsmanship, timeless designs, and unbeatable comfort, Paraboot has solidified their place as a world-renowned brand. Join us on a journey as we dive into the essence of this extraordinary footwear brand.

Paraboot Logo

Who Are Paraboot? A History

Paraboot’s legacy of exquisite craftsmanship spans decades. Each pair of shoes is meticulously handcrafted by skilled artisans, ensuring attention to detail and top-notch quality. From hand-selecting luxury suedes, cowhide and grain leather to name but a few, to utilising traditional manufacturing techniques, Paraboot is committed to producing shoes of unmatched excellence.

Paraboot Collection

Timeless styles that last:

One thing that sets Paraboot shoes apart is their timeless design aesthetic. Blending classic and contemporary elements effortlessly, these shoes stand the test of time. Whether it’s the iconic Paraboot Michael silhouette with its piped derby detailing and Norwegian welted sole or the sleek Avignon model, Paraboot offers a diverse range of designs to suit any taste or occasion.

Paraboot Loafers Brown

Comfort Redefined:

Comfort is key, and Paraboot shoes have it in spades. They prioritize wearability without sacrificing style. Each pair is thoughtfully engineered to provide optimal support and cushioning, ensuring a comfortable fit all day long. With high-quality materials, ergonomic design principles, and attention to foot anatomy, Paraboot has become synonymous with unrivalled comfort.

Paraboot Shoes Sand and Tan

Versatility for Every Occasion:

From casual outings to formal affairs, Paraboot shoes effortlessly adapt to any occasion. They are versatile companions that seamlessly transition from city streets to sophisticated events. Whether you’re embarking on a rugged adventure or exuding refined charm in elegant loafers, Paraboot has the perfect pair for every moment.

Paraboot Derby Shoes

Your footwear says a lot about you, and Paraboot allows you to express your unique values with quality craftsmanship, timeless designs, and unmatched comfort. Elevate your collection and shop Paraboot shoes at Aphrodite today.

thom browne sizing guide label

Thom Browne: Size Guide

Thom Browne Sizing Guide: How to Achieve the Perfect Fit 

Thom Browne garments are renowned for their tailored slim fit, ensuring a polished and sophisticated look. To guarantee the ideal fit for your chosen items, understanding Thom Browne’s sizing system and knowing your measurements are key.

thom browne lining size guide

In this comprehensive Thom Browne Sizing Guide, we will explore the brand’s sizing range, discuss the unique cropped style, and offer essential tips for achieving a flawless fit. 

Understanding Thom Browne Sizing:  

Thom Browne sizing spans from 00 (equivalent to XXS) to 7 (equivalent to 4XL), providing an inclusive range that caters to various body types. This extensive sizing selection ensures that everyone can find their perfect fit within the collection. To determine your ideal size, it is crucial to be familiar with your own measurements. 

Knowing Your Measurements:

To ensure a correctly fitting Thom Browne garment, it is essential to know your measurements accurately. By taking precise measurements, you can confidently select Thom Browne pieces that enhance your body shape and offer the utmost comfort.  

Consider the following key measurements: 

Chest: Measure the fullest part of your chest with your arms relaxed at your sides. 

Pit to Pit: Measurement from one armpit seam to the other.

Waist: Measure the narrowest part of your waistline. 

Hips: Measure the fullest part of your hips. 

Inseam: Measure the inside of your leg from the crotch to the desired pant length. 

Body/Sleeve Length: Measure from the shoulder seam to the wrist for accurate sleeve length.

 From neck to hemline for body length.

Worth mentioning here is that Thom Browne trousers typically come in an approximate 36″ leg length with a raw unfinished hem.

Simply take your pair to an alteration specialist or tailor who will measure you to achieve your desired leg length. 

Cropped Style and ‘Slim’ Fitting:  

Thom Browne’s knitwear and outerwear are known for their distinctive cropped style. These pieces are intentionally designed with shorter lengths, creating a contemporary and unique aesthetic. Furthermore, certain items labelled as ‘slim’ within the collection may fit slightly smaller. Keep this in mind when selecting your garments, ensuring a comfortable and flattering fit based on your measurements. 

We suggest opting for one or two sizes higher than your usual, eg. if you tend to fit Large, consider choosing a size 4(XL) or 5(XXL), depending on the desired fit.

Here at Aphrodite, we’re beyond excited to have made Thom Browne a part of our menswear roster and with this in mind we hope this Thom Browne Sizing Guide has provided you with essential insights to help you achieve the perfect fit.  

By knowing your measurements accurately and considering the cropped style and slim fitting, you can confidently select Thom Browne pieces that align with your personal style and offer impeccable fit.  

Shop Thom Browne clothing at Aphrodite1994 online or in store.

Who is Thom Browne? Find out here.

birkenstock styling guide

What To Wear With Birkenstocks

How To Style A Pair of Birkenstock Sandals

Who Are Birkenstock? A Brief Introduction

Initially developed to improve the orthopaedic health of their customers, Birkenstock sandals have come a long way since being founded over two centuries ago and now stand proudly atop the footwear heap.  

A phenomenon among the utility and style-conscious alike, the Birkenstock Sandal’s longevity stands in stark contrast to the many consumer trends that have come and gone since their inception, but even to this day, with their place as a key heritage brand cemented, some find it a challenge to style their signature sandal models. But no stress, we’ve got you covered with some ideas of how to rock a pair of clogs or sandals on any occasion.  

Look #1 – ARIZONA

Firstly, we have to start with the iconic Birkenstock Arizona Sandal. This open-toe, two-strapped icon needs no introduction and as such is a go-to for warm-weather moments.

birkenstock arizona styling taupe

Easy to throw on, we’d recommend pairing the Soft Foot Bed – SFB – Arizona Sandal in Taupe with another neutral hit from the Patagonia Hemp Volley Shorts in Grey. Up top, go classic with a pocket tee, and we’d recommend going a little darker with the midweight Nudie Jeans Leffe Pocket Tee in Racing Green. Finally, just to be safe, the orange colourway in the Comme Des Garcons PLAY x K-Way Hooded Zip Jacket will give you ample protection from the breeze without weighing you down with its light cotton, packable nylon construction.  

Look #2 – BOSTON

We’d be remiss to leave out the newest superstar on the German outfit’s roster, the Birkenstock Boston. Mule? Sandal? Clog? Either way, they’re a cosy winner for any season. The  Birkenstock Boston SFB concealed toe, mary-jane style strap and buckle, along with the classic cork sole provide comfort and style inside and out. You can rock these with any outfit, day or night, from co-ord sweats hanging at home to carpenter pants, tee and jacket for a casual night out.

birkenstock boston outfit black

If we had our way though we’d start with the Boston Clog Sandal in Black Suede on feet. Pair these with the Folk Assembly Pants in their Mist colourway for a relaxed, casual look on the bottom half – not forgetting some socks to keep it cosy. To finish, up top we’d opt for a classic pairing of tee and overshirt. The Stone Island Black Overshirt layered over a classic Carhartt WIP pocket tee in Smoke Green more than fits the bill.

Regardless of all the fanfare and praise the brand has received over the years, from hippies rocking the same pair of Arizona’s for decades, to the hipster chef wearing their stained, dropping-to-bits Boston Clog like a badge of honour, what we can say for certain is that Birkenstocks Sandals are not going away any time soon, and we for one are glad.  

Endlessly wearable, highly versatile and durable beyond belief, Birkenstock Sandals will remain a relevant classic for years to come. 

Get your Birkenstock sandals fix at Aphrodite now. 

Who are Birkenstock? Find out here.

Paul Smith Logo Stripes

Paul Smith: Brand Guide

Paul Smith: A Uniquely British Approach to Contemporary Menswear

For over 40 years, the Paul Smith brand has been a prominent name in contemporary men’s fashion and, offering unique looks that add diversity to wardrobes, Paul Smith continues to grow stronger with each passing season.

Paul Smith Logo Stripes

Who Is Paul Smith? A History:

Paul Smith’s journey into the fashion world began unexpectedly. With no career plans or qualifications, he found himself working at a clothing warehouse in Nottingham, propelled by his father. However, a passion for sports, particularly cycling, initially captivated Paul. Unfortunately, a career-ending injury at the age of 17 redirected his path. During his six months in the hospital, Paul had the opportunity to meet new people and engage in conversations about fashion and music, which exposed him to a vibrant culture of creativity and excitement. Inspired by this newfound world, Paul wanted to be a part of it.

In 1976, Paul showcased his first menswear collection in Paris under the Paul Smith brand. He opened his first boutique in Nottingham and later expanded with additional stores in London and New York. With the support of his wife, Pauline Denyer, and his own determination to learn and excel in tailoring, Paul Smith began producing designs that reflected his personal vision. Today, after more than four decades in the industry, Paul Smith has established himself as a centerpiece of British menswear, known for his ability to anticipate trends and infuse his designs with mischievous elements.

Paul Smith’s Unique Hands-On Approach:

One distinguishing factor that sets Paul Smith apart is his continued involvement in the business. Despite the brand’s global reach, with hundreds of retail shops and international wholesale partners, Paul remains intimately connected to all aspects of his self-named fashion powerhouse. He retains influence in design, production, distribution, and marketing, which resonates with his loyal fan base. The idea of purchasing a product that has been thoughtfully crafted by the man himself creates a satisfying and unique experience. Paul’s hands-on approach ensures the brand’s relevance and maintains his personal touch.

Paul Smith Collection:

Among the numerous collections associated with the Paul Smith brand, we are proud stockists of the PS Paul Smith Collection. This collection takes a more casual approach while still embodying the essence of Paul Smith’s style. Mixing staple designs with unique twists, the collection offers printed t-shirts, cotton shirts, and technical jackets for men who value style even in more relaxed attire. The iconic multi-coloured zebra symbolizes the brand’s playful yet functional approach to fashion and has become a staple in high-street fashion. Collaborations within this collection have further enhanced its unique identity, distinguishing it from Paul’s more formal ventures.

In recent seasons, Paul Smith has drawn inspiration from West Coast America and 70’s workwear. Using desert landscapes as inspiration, the collection incorporates soft impressions and vibrant colors, representing desert sunsets. These combinations of vivid purples and oranges result in never-before-seen colour palettes that make the collection truly distinctive. Emphasizing quality, particularly in workwear, the collection features heavyweight cotton fabrics designed for durability.

Paul Smith Shirt Jacket

Paul Smith stands out in the world of men’s fashion due to his unique attitude and unwavering involvement in all aspects of his brand. The PS Paul Smith Collection, known for its casual yet stylish designs, captures the essence of Paul’s creative vision. Through collaborations and inspired themes, Paul Smith continually pushes boundaries and offers a diverse and innovative approach to fashion.

Shop Paul Smith clothing at Aphrodite

Introducing: Thom Browne

Thom Browne: A Sophisticated Addition to Aphrodite Clothing

We are thrilled to announce the arrival of a new brand at Aphrodite Clothing that embodies timeless elegance and impeccable craftsmanship – Thom Browne

Renowned for its tailored aesthetics and attention to detail, Thom Browne offers a range of sophisticated pieces that seamlessly blend classic styles with contemporary flair. In this brand guide, we will delve into the essence of Thom Browne, explore its signature features, and showcase why it’s a perfect addition to your wardrobe. 

Who is Thom Browne?  

Thom Browne is an American fashion designer renowned for his cutting-edge and exquisitely tailored menswear collections. His distinctive style, featuring shortened proportions and a fusion of traditional and unconventional elements, has garnered him widespread praise and a devoted fan base within the fashion world. Founded in 2001 the eponymous brand quickly gained recognition for its distinct and refined approach to menswear.

thom browne duplicated

Timeless Tailoring and Silhouettes:  

At the heart of Thom Browne’s aesthetic lies its signature tailored silhouette. Each piece is meticulously crafted to create a slim fit that accentuates the wearer’s form, ensuring a sleek and sophisticated look. The brand’s trousers, jackets, and suits are characterized by clean lines, precise proportions, and expert tailoring, offering a timeless elegance that transcends fleeting trends. Thom Browne’s dedication to impeccable craftsmanship is evident in every garment, elevating the wearer’s style to new heights. 

thom browne four panel suit

Signature Details and Subtle Subversions:  

While Thom Browne embraces classic menswear, it is not without a touch of playfulness and subversion. The brand is known for its subtle yet distinctive signature details that set its pieces apart. From the iconic tricolour grosgrain ribbon detailing on the cuffs to the unique button placements and unexpected fabric combinations, each Thom Browne garment carries an element of surprise and individuality. These thoughtful touches add a touch of modernity and personality to the brand’s timeless designs. 

thom browne navy tracksuit

Monochromatic Palette and Pattern Play:  

Thom Browne’s design philosophy extends beyond exceptional tailoring. The brand embraces a predominantly monochromatic colour palette, focusing on shades of grey, navy, and white. This restrained use of colour allows impeccable craftsmanship and intricate details to take centre stage. In addition, Thom Browne effortlessly incorporates pattern play into its collections, whether it be through subtle pinstripes, bold checks, or intricate jacquard designs. These patterns infuse character and depth into the brand’s sophisticated garments, adding a touch of individuality to the overall aesthetic. 

grey tracksuit thom browne

Investing in Thom Browne:  

By introducing Thom Browne to Aphrodite Clothing, we aim to provide our customers with a brand that embodies sartorial sophistication and impeccable craftsmanship. Each Thom Browne piece represents an investment in quality and timeless style. From detail-focussed tailored suits for formal occasions to casual essentials with a modern twist, Thom Browne offers a versatile range of clothing that effortlessly transitions between various settings and occasions.

If you’re going to invest in the brand, check out our Thom Browne Size Guide.

Thom Browne’s arrival at Aphrodite Clothing marks a new chapter in our commitment to curating exceptional menswear brands. With its emphasis on tailored perfection, attention to detail, and a modern twist on classic designs, Thom Browne continues to be a cornerstone of sophisticated, statement outfitting.  

Discover Thom Browne and elevate your wardrobe with Aphrodite 1994.