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Brand Guide

June 21, 2023

What To Wear With Birkenstocks

How To Style A Pair of Birkenstock Sandals

Who Are Birkenstock? A Brief Introduction

Initially developed to improve the orthopaedic health of their customers, Birkenstock sandals have come a long way since being founded over two centuries ago and now stand proudly atop the footwear heap.

A phenomenon among the utility and style-conscious alike, the Birkenstock Sandal’s longevity stands in stark contrast to the many consumer trends that have come and gone since their inception, but even to this day, with their place as a key heritage brand cemented, some find it a challenge to style their signature sandal models. But no stress, we’ve got you covered with some ideas of how to rock a pair of clogs or sandals on any occasion.

Look #1 – ARIZONA

Firstly, we have to start with the iconic Birkenstock Arizona Sandal. This open-toe, two-strapped icon needs no introduction and as such is a go-to for warm-weather moments.

Easy to throw on, we’d recommend pairing the Soft Foot Bed – SFB – Arizona Sandal in Taupe with another neutral hit from the Patagonia Hemp Volley Shorts in Grey. Up top, go classic with a pocket tee, and we’d recommend going a little darker with the midweight Nudie Jeans Leffe Pocket Tee in Racing Green. Finally, just to be safe, the orange colourway in the Comme Des Garcons PLAY x K-Way Hooded Zip Jacket will give you ample protection from the breeze without weighing you down with its light cotton, packable nylon construction.

Look #2 – BOSTON

We’d be remiss to leave out the newest superstar on the German outfit’s roster, the Birkenstock Boston. Mule? Sandal? Clog? Either way, they’re a cosy winner for any season. The Birkenstock Boston SFB concealed toe, mary-jane style strap and buckle, along with the classic cork sole provide comfort and style inside and out. You can rock these with any outfit, day or night, from co-ord sweats hanging at home to carpenter pants, tee and jacket for a casual night out.

If we had our way though we’d start with the Boston Clog Sandal in Black Suede on feet. Pair these with the Folk Assembly Pants in their Mist colourway for a relaxed, casual look on the bottom half – not forgetting some socks to keep it cosy. To finish, up top we’d opt for a classic pairing of tee and overshirt. The Stone Island Black Overshirt layered over a classic Carhartt WIP pocket tee in Smoke Green more than fits the bill.

Regardless of all the fanfare and praise the brand has received over the years, from hippies rocking the same pair of Arizona’s for decades, to the hipster chef wearing their stained, dropping-to-bits Boston Clog like a badge of honour, what we can say for certain is that Birkenstocks Sandals are not going away any time soon, and we for one are glad.

Endlessly wearable, highly versatile and durable beyond belief, Birkenstock Sandals will remain a relevant classic for years to come.

Get your Birkenstock sandals fix at Aphrodite now.

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Who are Birkenstock? Find out here.

June 18, 2023

Paul Smith: Brand Guide

Paul Smith: A Uniquely British Approach to Contemporary Menswear

For over 40 years, the Paul Smith brand has been a prominent name in contemporary men’s fashion and, offering unique looks that add diversity to wardrobes, Paul Smith continues to grow stronger with each passing season.

Who Is Paul Smith? A History:

Paul Smith’s journey into the fashion world began unexpectedly. With no career plans or qualifications, he found himself working at a clothing warehouse in Nottingham, propelled by his father. However, a passion for sports, particularly cycling, initially captivated Paul. Unfortunately, a career-ending injury at the age of 17 redirected his path. During his six months in the hospital, Paul had the opportunity to meet new people and engage in conversations about fashion and music, which exposed him to a vibrant culture of creativity and excitement. Inspired by this newfound world, Paul wanted to be a part of it.

In 1976, Paul showcased his first menswear collection in Paris under the Paul Smith brand. He opened his first boutique in Nottingham and later expanded with additional stores in London and New York. With the support of his wife, Pauline Denyer, and his own determination to learn and excel in tailoring, Paul Smith began producing designs that reflected his personal vision. Today, after more than four decades in the industry, Paul Smith has established himself as a centerpiece of British menswear, known for his ability to anticipate trends and infuse his designs with mischievous elements.

Paul Smith’s Unique Hands-On Approach:

One distinguishing factor that sets Paul Smith apart is his continued involvement in the business. Despite the brand’s global reach, with hundreds of retail shops and international wholesale partners, Paul remains intimately connected to all aspects of his self-named fashion powerhouse. He retains influence in design, production, distribution, and marketing, which resonates with his loyal fan base. The idea of purchasing a product that has been thoughtfully crafted by the man himself creates a satisfying and unique experience. Paul’s hands-on approach ensures the brand’s relevance and maintains his personal touch.

Paul Smith Collection:

Among the numerous collections associated with the Paul Smith brand, we are proud stockists of the PS Paul Smith Collection. This collection takes a more casual approach while still embodying the essence of Paul Smith’s style. Mixing staple designs with unique twists, the collection offers printed t-shirts, cotton shirts, and technical jackets for men who value style even in more relaxed attire. The iconic multi-coloured zebra symbolizes the brand’s playful yet functional approach to fashion and has become a staple in high-street fashion. Collaborations within this collection have further enhanced its unique identity, distinguishing it from Paul’s more formal ventures.

In recent seasons, Paul Smith has drawn inspiration from West Coast America and 70’s workwear. Using desert landscapes as inspiration, the collection incorporates soft impressions and vibrant colors, representing desert sunsets. These combinations of vivid purples and oranges result in never-before-seen colour palettes that make the collection truly distinctive. Emphasizing quality, particularly in workwear, the collection features heavyweight cotton fabrics designed for durability.

Paul Smith stands out in the world of men’s fashion due to his unique attitude and unwavering involvement in all aspects of his brand. The PS Paul Smith Collection, known for its casual yet stylish designs, captures the essence of Paul’s creative vision. Through collaborations and inspired themes, Paul Smith continually pushes boundaries and offers a diverse and innovative approach to fashion.

Shop Paul Smith clothing at Aphrodite

June 15, 2023

Introducing: Thom Browne

Thom Browne: A Sophisticated Addition to Aphrodite Clothing

We are thrilled to announce the arrival of a new brand at Aphrodite Clothing that embodies timeless elegance and impeccable craftsmanship – Thom Browne.

Renowned for its tailored aesthetics and attention to detail, Thom Browne offers a range of sophisticated pieces that seamlessly blend classic styles with contemporary flair. In this brand guide, we will delve into the essence of Thom Browne, explore its signature features, and showcase why it’s a perfect addition to your wardrobe.

Who is Thom Browne?

Thom Browne is an American fashion designer renowned for his cutting-edge and exquisitely tailored menswear collections. His distinctive style, featuring shortened proportions and a fusion of traditional and unconventional elements, has garnered him widespread praise and a devoted fan base within the fashion world. Founded in 2001 the eponymous brand quickly gained recognition for its distinct and refined approach to menswear.

Timeless Tailoring and Silhouettes:

At the heart of Thom Browne’s aesthetic lies its signature tailored silhouette. Each piece is meticulously crafted to create a slim fit that accentuates the wearer’s form, ensuring a sleek and sophisticated look. The brand’s trousers, jackets, and suits are characterized by clean lines, precise proportions, and expert tailoring, offering a timeless elegance that transcends fleeting trends. Thom Browne’s dedication to impeccable craftsmanship is evident in every garment, elevating the wearer’s style to new heights.

Signature Details and Subtle Subversions:

While Thom Browne embraces classic menswear, it is not without a touch of playfulness and subversion. The brand is known for its subtle yet distinctive signature details that set its pieces apart. From the iconic tricolour grosgrain ribbon detailing on the cuffs to the unique button placements and unexpected fabric combinations, each Thom Browne garment carries an element of surprise and individuality. These thoughtful touches add a touch of modernity and personality to the brand’s timeless designs.

Monochromatic Palette and Pattern Play:

Thom Browne’s design philosophy extends beyond exceptional tailoring. The brand embraces a predominantly monochromatic colour palette, focusing on shades of grey, navy, and white. This restrained use of colour allows impeccable craftsmanship and intricate details to take centre stage. In addition, Thom Browne effortlessly incorporates pattern play into its collections, whether it be through subtle pinstripes, bold checks, or intricate jacquard designs. These patterns infuse character and depth into the brand’s sophisticated garments, adding a touch of individuality to the overall aesthetic.

Investing in Thom Browne:

By introducing Thom Browne to Aphrodite Clothing, we aim to provide our customers with a brand that embodies sartorial sophistication and impeccable craftsmanship. Each Thom Browne piece represents an investment in quality and timeless style. From detail-focussed tailored suits for formal occasions to casual essentials with a modern twist, Thom Browne offers a versatile range of clothing that effortlessly transitions between various settings and occasions.

If you’re going to invest in the brand, check out our Thom Browne Size Guide.

Thom Browne’s arrival at Aphrodite Clothing marks a new chapter in our commitment to curating exceptional menswear brands. With its emphasis on tailored perfection, attention to detail, and a modern twist on classic designs, Thom Browne continues to be a cornerstone of sophisticated, statement outfitting.

Discover Thom Browne and elevate your wardrobe with Aphrodite 1994.

June 13, 2023

Norse Projects: Brand Guide

Norse Projects: Unleashing the Essence of Nordic Style and Sophistication

Coveted Scandinavian streetwear label Norse Projects have gained a loyal following of fashion enthusiasts worldwide. Rooted in the fashion-conscious city of Copenhagen, Denmark, Norse Projects embodies the same elements for success that have taken its fellow Northern European brands such as Acne Studios and Wood brands to new heights. With clean cuts and minimalistic designs that prioritise quality and versatility, Norse Projects has become a prominent player in the international streetwear scene.

Who are Norse Projects? A History:

The rise of the brand can be attributed to the creative minds behind Norse Projects, owners Anton Juul and Mikkel Gronnebaek, two Scandinavians whose shared passion for skateboarding and creativity inevitably led to their collaboration across Norse’s 14 years. Their meeting in Copenhagen sparked the idea of bringing the underground artist and skateboarding culture to their own streets. In 2002, they opened a store focused on streetwear and footwear, quickly becoming one of the most respected destinations for urban fashion.

Rapid Rise:

Driven by a flair for design, Juul and Gronnebaek launched their own clothing line, Norse Projects, in 2009. The brand’s name derived from their successful boutique, instantly resonating with a market hungry for their unique style. Norse Projects started by offering functional and high-quality basics that embodied the essence of Scandinavian aesthetics with subtle streetwear influences. The debut collection was met with overwhelming praise, leading to the brand’s expansion while staying true to its core values of simplicity and quality.

Authenticity and Timeless Design:

What sets Norse Projects apart is their unwavering commitment to their own unique direction. They remain focused on functional clothing that represents the best of Scandinavian fashion. Each piece is meticulously made in Europe, showcasing the brand’s dedication to craftsmanship. This has earned them a devoted following of fashion connoisseurs who appreciate their attention to detail and timeless designs.

Urban Legends:

Today, Norse Projects has become a dominant force in urban styling. Collaborating previously with renowned brands like New Balance, Adidas and Barbour, they have developed their own sneaker line and in opting to utilise Gore-Tex, Pertex and Vibram recently, have really upped their construction game. Their distinct blend of authenticity, Scandinavian inspiration, and diverse offerings make Norse Projects one of the most sought-after streetwear brands.

Explore our range of clothing and accessories online or in our Sunderland store and join the ranks of fashion enthusiasts who have made Norse Projects their go-to brand for capturing the essence of Northern European street style.

Shop our range of Norse Projects clothing and accessories online or in our Sunderland store.

June 11, 2023

Folk Clothing: Brand Guide

A Modern British Classic: Unveiling the Essence of Folk Clothing

A brand that seamlessly blends contemporary style with traditional craftsmanship, Folk have quickly become a cornerstone of British fashion and casual streetwear with a reputation for impeccable design, quality materials, and attention to detail. Learn more about their history, commitment to quality craftsmanship, and how their designs capture the essence of British fashion.

Who Are Folk Clothing? A History

Founded in 2002, Folk Clothing draws inspiration from the rich heritage of British fashion. Rooted in classic tailoring and refined aesthetics, Folk seamlessly integrates traditional elements with modern, clean-cut sensibilities. This unique fusion has allowed the brand to carve its own path and gain a devoted following of like-minded fashion connoisseurs.

Crafting Excellence:

At Folk, every garment is a testament to their unwavering commitment to quality craftsmanship. With meticulous attention to detail, each piece is constructed using the finest materials and techniques. From the selection of fabrics to precise finishing methods, Folk ensures that every item reflects their dedication to creating clothing that stands the test of time.

Timeless, Effortless and Very British:

Folk Clothing has mastered the very British art of creating timeless designs that transcend fleeting trends. Their collections feature clean lines, minimalistic silhouettes, and understated elegance. By embracing simplicity, Folk allows the wearer to make a statement through understated subtlety, showcasing the inherent beauty of well-crafted garments. Whether it’s a perfectly tailored shirt or a meticulously crafted knit, Folk’s designs effortlessly capture the essence of British style.

Versatility First:

One of the key aspects of Folk’s success lies in their ability to create versatile pieces that effortlessly transition from day to night, from season to season. Their carefully curated collections offer a wide range of garments to be mixed and matched, allowing individuals to express their unique style with ease. Folk aims to make quality fashion accessible to all, ensuring that their designs can be enjoyed by fashion enthusiasts on any occasion, from all walks of life.

Promoting Individuality:

Folk celebrates individuality and promotes personal expression. Their garments serve as a canvas for self-expression, allowing wearers to infuse their own style and personality into every outfit. With their versatile designs and impeccable quality, Folk empowers individuals to create their own unique fashion narratives.

Folk represents the epitome of British fashion, combining heritage with contemporary style. With its commitment to quality craftsmanship, timeless designs, and celebration of individuality, Folk has established itself as a prominent brand in the fashion industry. Embrace the essence of effortless British style with Folk at Aphrodite In-Store and Online.

June 7, 2023

Stussy: Brand Guide

Stüssy: Unapologetically Redefining Streetwear Culture

Stüssy is an undisputed heavyweight in the world of streetwear, known for its bold and uncompromising designs that have left a major mark on contemporary fashion. From its gritty origins to its global dominance, Stüssy continues to captivate urban fashion aficionados worldwide, setting the streets ablaze with its unmistakable style.

Who Are Stüssy? A History:

Stüssy’s story starts in the early 1980s when Shawn Stüssy, a rebellious Californian surfer, began etching his signature onto custom surfboards. The iconic Stüssy logo quickly became a coveted symbol among surfers and locals, igniting a wildfire of demand that pushed Shawn to expand his creative horizons. Channelling his raw artistic energy, he screen-printed his logo onto tees and sweatshirts, birthing the legendary Stüssy brand.

Impact on Streetwear:

Stüssy’s impact on streetwear is seismic. It injected a shot of adrenaline into the veins of casual fashion, transforming it into a vibrant form of self-expression that thrived on the gritty pavements. Blurring the boundaries between fashion and street culture, Stüssy birthed a new aesthetic, fusing skateboarding, surfing, hip-hop, and art into an explosive fashion statement. Their signature graphics, daring colours, and laid-back silhouettes became the battle cry of streetwear, inspiring legions of imitators and revolutionizing the fashion landscape.

Collaboration Kings:

But Stüssy didn’t stop there. Collaborating with visionaries from diverse creative realms, the brand unleashed a torrent of collaborative collections that have pushed boundaries and challenged conventions. Partnering with luminaries like Futura, Kanye West, and Nike, Stüssy injected fresh perspectives into their designs, creating a perpetual whirlwind of innovation that kept streetwear hungry for more.

Influences and Cultural Significance:

Stüssy draws inspiration from the streets and beyond, weaving a tapestry of global influences with the vibrant fabric of California culture. Surf, skate, punk, and hip-hop converge in a blazing fusion that sets the world ablaze. Stüssy’s ability to channel the spirit of various subcultures into wearable fashion has elevated it to cultural icon status.

But Stüssy’s influence doesn’t stop at clothing. It permeates art, music, and lifestyle, creating a gravitational force that draws like-minded individuals into its magnetic orbit. It has shattered the boundaries between these realms, fostering a sense of interconnectedness and nurturing a community of rebels, misfits, and tastemakers who share an insatiable hunger for streetwear and the vibrant subcultures it represents.

Stüssy’s journey from local surfboards to global streetwear dominator is a story of unbridled rebellion and an unwavering commitment to style. Its fearless designs, inspired collaborations, and unyielding spirit have shaped the streetwear landscape, leaving an indelible mark on fashion and popular culture. Stüssy’s unrelenting dedication to capturing the essence of street subcultures and translating them into garments oozing with attitude has transformed it into the ultimate symbol of authenticity and self-expression. As Stüssy continues to evolve, it remains an unstoppable force, pushing the boundaries of streetwear and setting the streets on fire with its distinctive style.

Discover our Stussy Clothing range at Aphrodite Clothing Online and In-Store today.

April 20, 2023

Autry Brand Guide

Autry joins the footwear line-up at Aphrodite clothing…

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Autry Footwear History

Introduced to wardrobes in 1982, Jim Autry founded the timeless pairs that are Autry trainers. Focusing on tennis, running, and aerobic-style trainers, he created casual footwear that would always sport the American flag on the side of the shoe. Autry won several awards during the 80s for their innovative and technical sports shoes, as well as being rated 5 stars by the Runner World magazine in 1987. The popularity of this shoe spiked at just the right time, it was a period where there was a lot of clout around wearing a trainer as an everyday shoe and not just for sport. Autry did just that, from being a shoe that was originally marketed as a tennis shoe to an 80s casual trainer phenomenon.

While the success of his footwear brand was just blooming, the footwear creatives took a step back in the 90s when founder Jim Autry sadly passed away, and no descendants were interested in carrying on the legacy, leaving the brand to be off the radar for 20 years. It wasn’t until 2019 that Autry was picked back up by Alberto Raengo and his two business partners, alongside Patrizio de Marco, the ex-CEO of Gucci and Bottega Veneta. After being known as the “shoe with the American flag”, Autry returns as just that in their comeback, still sporting the American flag for their signature look, also bringing in some 80s aesthetics.

Autry’s Designs

The reintroduction of Autry has seen reimagined styles of their iconic models, keeping classic 80s designs and great craftmanship throughout, the designs have hardly changed since the debut. Perforated vamps, vintage layered details, and minimal white leather combine to create a modern take on the pieces that Jim Autry introduced to the world. Aesthetically, Autry trainers are sleek and timeless, a pair that you can’t help but come back to. They go with everything, and the un busy silhouette has also allowed for the brand to experiment with colours to the uppers and the soles, while its vintage-esque designs have come around at a perfect time in fashion where the 80s and 90s are starting to repeat themselves.

With a timeless aesthetic and easy to wear visual, you can pick up a pair of Autry Trainers online at Aphrodite Clothing.

Browse our range of Autry Footwear

March 22, 2023

Keen Footwear Brand Guide

Keen History

Known for their diverse line of styles suitable for hikes, worksites, and casual wear, here at Aphrodite were are proud to stock such a forward-thinking brand with aims to actively work to incorporate change within the industry, Keen Footwear.

Keen Footwear was founded in 2003 in Portland, Oregon, and was named ‘Launch Of The Year’ by the Shoes Industry Leading Trade Publication. The following year the brand completed many projects to help out in the industry, including getting more young people into the outdoors, protecting land for its environmental recreational value, and giving bikes to children in need. Keen Footwear strives to create quality products while building trust through their actions, and within their first year of production, Keen Footwear had already built a reputation by supporting a range of good causes, while improving on the brand’s hybrid innovation and striving to make new possibilities.

Keen Footwear Styles

With such a diverse product line, Keen Footwear offer shoes, such as the Keen Uneek Sandals, for outdoor and water-based activities including kayaking, canoeing, sailing, and many more, their objective is to refine their products and aim to find even more solutions for life’s everyday needs, whatever that may be. The first pair of Keen Footwear sandals were designed to cater to a niche market in adventure water shoes, however, it didn’t take them long to realise that people appreciate the all-around protection for day-to-day casual wearing.

Keen’s Global Influence

While the brand has taken off massively, the company stays true to its humble roots, with the headquarters still in their hometown of Portland, with only 100 employees, Keen Footwear is a brand that’s values remain the same, this sets them apart from a lot of manufacturers.

Keen Footwear strongly believes that healthy living starts with products that promote a healthy lifestyle, and with that has to come comfort. Throughout their product range, Keen Footwear offers a wide toe box that ensures a comfortable fit and extra room, and to prove just how good, two travellers put them to the test. In 2020, they went on a 465-day trip around the world, 15 months of walking around 38 countries and 5 continents, wearing Keen Footwear the whole duration. Withstanding the elements in the snowy Swiss Mountains, at Everest’s Base Camp, and in the African Safari.

Join in on the Sandal goodness and find your pair of Keen Footwear at Aphrodite now!

Browse our range of Keen Footwear

August 18, 2022

What is Moncler Genius?

Moncler Genius is the brand’s latest venture into the fashion world. Displaying non conformity to the typical rules and barriers of the industry, Moncler have decided to take what can only be described as a ‘genius’ new approach to fashion and design. Learn all about the new sub-brand in our Moncler Genius Brand Guide below.

What is Moncler Genius?

Remo Ruffini conceived Moncler Genius as a hub of creativity in which a variety of exceptional designers can portray their creative individuality in unison. The company uses the classic Moncler down jacket as a blank canvas, to be used and molded into the artists vision, while also offering bold approaches to other items of clothing within the same collections. Ditching the bi annual collection release that is commonplace for fashion houses, Moncler’s Genius project instead opts for a monthly launch of products, creating a bond with the consumer through the artistic expression of talented designers.

What do Moncler Genius’ Numbers mean?

To visually aid the consumer with their understanding of Genius, Moncler presents their sub-brand as a building that is comprised of eight separate cells. Here each cell is numbered, numbers do not create a hierarchy but instead offer a different approach to fashion, a unique outlet of design.Each cell creates the beating heart of Moncler genius.

Each number possesses a different artistic expression, a different meaning and most importantly, a different uniquely talented designer spearheading their approach into a distinct creative outlook.

1 – is for pure essence
2 – is for pop trademark
3 – is for playful flair
4 – is for pragmatic femininity
5 – is for dress as habitat
6 – is for wearable geometry
7 – is for subcultural subtleness
8 – is for going viral

Every cell is interchangeable, with Moncler Genius interacting with different designers over the course of the seasons, two of the mainstays however, seem to be 2 Moncler 1952, and 3 Moncler Grenoble.

2 Moncler 1952

Moncler 1952 takes the brands classic pieces and remimagines them with saturated pop colours and contrasting large logos. An homage to the brand and its significant history, Moncler 1952 offers a fusion of creativity and technical research.

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3 Moncler Grenoble

Offering a playful approach to their garments with an array of textures, prints and fabrics Moncler Grenoble assumes a technical quality with a peculiar sophistication.

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Moncler Genius offers pieces like no other, garments that can be seen as wearable works of art, where form and function combine. Definitely a brand worth buying into, Moncler Genius is available to shop online and instore at Aphrodite Clothing.

Shop Moncler Genius here!

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