Nike Brings ACG Back to the Future with the Air Max 270 Bowfin
Since its debut at the beginning of the year, Nike’s Air 270 technology – the latest iteration of the Oregon giants’ signature Air Max cushioning – has proven a roaring success among collectors and consumers alike. The tallest Air unit to date, not only is it comfortable and responsive but has a distinctively aggressive look that perfectly suits the streets. Now with the wet and windy weather approaching, Nike hasrepurposed the technology for their latest sneaker silhouette, the outdoor-throwback Air Max 270 Bowfin.
Named for a species of fish that can breathe both in and out of the water, the Air Max 270 Bowfin taps into the utilitarian spirit of Nike’s fan-favourite ACG (All Conditions Gear) line from the 90s. Taking elements of both trail running shoes and water moccasins, the shoe boasts a bootie-fit neoprene upper with abrasion-resistant overlays, punctuated with woven zig-zag tape lacing loops that call to mind classic ACG styles like the Air Humara. All this sits atop a multi-density midsole that rocks that oversized 270 Air unit to the heel for a futuristic feel, coupled with a cleated rubber outsole tread for some actual rugged utility for the rain-slicked streets.
The stretchy, padded upper paired with the unique sole tooling make the Bowfin supremely comfortable with a distinctive retro-futuristic look that sits perfectly with today’s street vibe. Arriving in both Phantom/Photo Blue and University Red/Light Zitron colourways, the Nike Air Max 270 is the ideal pick if you’re after a versatile trainer with shed loads of brash 90s outdoor appeal.
The Nike Air Max 270 Bowfin in Phantom/Photo Blue is available now, with the University Red/Light Zitron colourway launching at 08.00GMT on the 11th of October.