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brand guide

March 8, 2022

A Cold Wall* Brand Guide

Aphrodite are pleased to announce A Cold Wall to our designer collection

Aphrodite prides itself in having brands from all around the world on our roster from Italy’s ‘Stone Island’ to Japanese brand ‘Taion’ but we also like to support brands closer to home. This is why we’re welcoming ‘A Cold Wall*’ as a fresh addition to our designer collection. Established in 2015 by Samuel Ross (Virgil Abloh’s former assistant) in London, the imaginative streetwear brand initially launched as a menswear brand, however also ventured to the womenswear scene in 2018.

Check out the New ‘A Cold Wall*’ Collection here

Taking inspiration from his childhood in Brixton, the brand seeks to capture the art of modern luxury menswear with the force behind the brand being the essence of class, community, globalisation and modernity. As part of the design process of their garments, A Cold Wall* encourages the principle of sustainability by steering clear of the overproduction and overconsumption of clothing that is apparent today by taking extra precautions of a garment’s composition, allowing for products to be long lasting and timeless.

Check out the New ‘A Cold Wall*’ Collection here

Which is a reflection in their audience who is described as a ‘knowledgeable and loyal, returning consumer’. The sought-after brand is a hit with the major brands dominating the fashion industry, Crafting technical and experimental pieces with exquisitely unique techniques. And with collaborations with Nike, which resulted in the creation of the Nike Zoom Vomero +5 sneakers being released, the designer already has masses of success under his belt. It is no wonder they’re a fast-growing brand that is bound to take their success up a level soon.

Stay tuned to see the upcoming pieces from ‘A Cold Wall*’ here at aphrodite1994.com

Shop A Cold Wall* Now

February 8, 2022

Introducing Evisu: The New Denim Arrivals

Introducing Evisu…

Being the first Japanese denim brand to sell to Americans, Evisu had to convince an audience that did not look further than their own country at the time, that the future of high-end denim passed from Japan. Evisu dates back to when Hidehiko Yamane launched the brand as ‘Evis’, although he meant no harm, denim competitor Levis thought Yamane was copying his brand name, which led to Evisu being created. Evisu is acquired from Ebisu, which Shinoist deity of Japan, standing for luck and prosperity.

Evisu is a Japanese brand that is best known for making high-quality selvedge denim that was founded in 1991 in Osaka Japan by Hidehiko Yamane and is named after the Japanese God of prosperity Ebisu, who is the happy chap that can be seen on the Godhead leather patch. Starting out by only making up to 14 pairs of jeans a day, the manufacture of Evisu jeans has been said to be more of a labour of love where quality can never be compromised. It is this quality and attention to detail that has earned Evisu critical acclaim as one of the best makers of denim goods in the world.

Yamane was strictly against the use of disposing of the clothes which is why he decided to import vintage denim and give them a new life. Although this wasn’t good enough for the precise designer, he decided that he would go back in time and produce denim the traditional way. He would make only 14 pairs of jeans a day and finalise them with the iconic Seagull logo which was hand-painted by Yamane, returning all luxury craftsmanship of the product. Yamane made sure that every denim piece was individually made with the same amount of thought and time put into them, which is why he made so little amount. The designer previously worked as a traditional tailor, however he disagreed with how thin mass-produced jeans were being made which is why he wanted to make a denim brand where the denim was as strong as the vintage pieces he owned himself.

The Popularity Remains…

As a rise of baggy denim and patchwork pieces in the 2000s, Evisu saw these times as possibly a peak for the brand, it meant that they could show off their creativity through their denim by repeating the logo throughout some of their silhouettes, and like today, everyone was after a pair of Evisu jeans. As we know, fashion repeats and so does Evisu’s classic silhouettes so it is no surprise that their denim sees a rise in popularity once again.

The Production Process…

Raw denim is the starting point for every pair of jeans or other products, it adds a stiff and durable character while adding starch during the weaving process increases the durability of the final product. Followed by a technique called counter-twisting which prevents industrial twisting, denim treatment is applied and to complete, burning off scattered cotton fires adds a smooth finish to Evisu’s denim. Each Evisu denim product has been indigo dyed by vintage loop dying machines that pumped a cotton yarn through a royal blue dye, where after it would be kept in the roof of the Evisu factory to allow the colour to oxidise.

How they achieve this quality and authenticity in their jeans is by using only selvage 12.2oz to 13.5oz weights of denim which is made in the traditional vintage way using original shuttle looms, which produces a looser weave and rougher texture making for a solid denim. The unmistakable indigo colour is achieved by loop dying the yarns up to 30 times and will change over time in the unique way as the owner wears and washes their Evisu’s. As well as the quality, the attention to detail is quite literally in every inch of Evisu jeans, starting with the 9 different threads that may be used on certain parts of the jeans as a nod to how classic workwear was made.

he Godhead patches made from leather, poplin and cotton all depict Ebisu the God of prosperity and feature Kanji script which refers to the quality roots of Evisu. The back pockets also feature a lining at the bottom so any objects in them will not protrude or damage the pocket and as a finish with a flurry each Evisu Seagull logo is hand-painted onto each back pocket making for slight differences with each pair of Evisu jeans.

Celebrity Sightings…

It is no surprise that celebs also wanted to hop onto one of the best denim brands out there, Beyoncé was seen wearing one of the brands most iconic denim silhouettes in Destiny’s Child ‘Lose My Breath’ music video, while Jay Z also mentioned in one of his songs, ‘his ain’t Diesel… These is Evisu’. Evisu has become its own aesthetic during these times and was represented as a ‘luxury’ product. These American-style jeans have been purchased by the likes of David Beckham along with many rappers and DJs, people seeing these figures wearing Evisu meant that the brand was able to convince many outside of the denim community that the future of high-end denim was in Japan.

Products…

However, Evisu offers more than just their classic denim jean silhouettes like the Evisu Yellow Seagull Print Jeans or the Evisu White Seagull Print Jeans, classic monochrome Daruma T-Shirts in White and Black also hit the shelves of Aphrodite. With a bold Daruma Doll pattern to the front reading the brand name, these instantly recognisable pieces can be easily paired with any Evisu denim for a classic all-Evisu look. Or the Evisu Seagull Denim jacket sees the perfect outerwear piece for the spring weather ahead, layer over a hoodie or a t-shirt for a casual outfit to suit any occasion. Arriving in a trucker fit, this timeless style is one to grab if you’re after a versatile jacket to throw on.

When Yamane first started to paint the seagull arcuate, he said he started it as a joke and he had no idea that anyone would actually buy them. From something that went from a joke to being something that the designer spend his whole days putting time and effort into one pair, this shows his love and dedication to his brand but also denim.

Shop the Evisu new arrivals online and in-store now.

November 30, 2021

Parajumpers : Brand Guide

An Italian designer, the Alaskan 210th Rescue Squadron and designing clothes to help save lives. The true story behind the fashion brand Parajumpers …

Brand recon

After an inspired chance meeting with a member of the Alaskan 210th Rescue Squadron designer, Massimo Rossetti founded Parajumpers in 2006. The Parajumpers rescue squadron is among the best trained and equipped units in the US Army. Preparing, planning and carrying out rescues in the wildest and most remote corners of the planet. The brave men and women of the 210th rescue Squadron are the definition of courage, using their skills and knowledge to save lives. The entire brand was inspired by the rescue squadron with the brand also sharing their motto of “These Things We Do, That Others May Live.”

Brand Identity

Inspired by Parajumpers, to be worn by Parajumpers. Massimo Rossetti’s challenge was to design clothes that not only look great and unique but more importantly are functional to the Parajumpers. One of Rossetti’s first pieces was a jacket based around a fireman’s uniform, which included a pocket large enough to hold a helmet inside. This theme continues throughout the development of the Parajumpers with oversized cargo pockets and the large removable metal hooks found on most Parajumpers jackets. Parajumper’s unique idea of making the practical items on the clothes their main design feature is the key. The story behind Parajumpers and what / who they stand for, is the authenticity that makes the brand unique and so popular.

Parajumpers Rhino Jacket, Magnet Grey – £415

What Parajumpers offers

PJ’s jackets boast detailing and features inspired by Rossetti’s research into functional uniforms throughout the range. Their pieces are designed to withstand even the harshest conditions and look good while doing it. Features like detachable down linings, real fur trims and taped seams all add up to the ultimate year-round pieces. The signature heavyweight metal snap-hook hardware and PJS logo patch add the perfect finishing touches to your purchase. The newest additions to the range include gilets, caps and polo shirts, which are all available at Aphrodite.

Parajumper’s Gobi jacket is the most well-known piece by the North American label, seen here worn by Hollywood Superstar Bradley Cooper

Celebrities wearing Parajumpers clothing; sported by Hailey Bieber, Bradley Cooper & Jennifer Garner.

The design is based on the original jacket that first caught Rossetti’s eye. Boasting a removable down-filled liner and coyote fur ruff, the Gobi jacket is designed for all-year-round wear. Letting the wearer choose how much insulation they want. While multiple snap stud pockets, a large cargo pocket with concealed map pouch, yellow elastic straps, and carabiner collar clip are unique to Parajumper. Making the jackets both stylish and functional.

Parajumpers Gobi Jacket, Black – £415

Parajumpers have gone from strength to strength since its founding in 2006. The brands’ clear identity of designing functional yet fashionable clothes, while staying true to the brand’s original inspiration, the Alaskan 210th Rescue Squadron is the reason behind its organic growth.

We are privileged to introduce Parajumpers to our range of the world’s finest menswear brands. Find our growing collection in-store and online today.

November 23, 2021

Moose Knuckles : Brand Guide

The Canadian outerwear specialists have landed here at Aphrodite, and they’ve arrived just in time. It’s getting colder outside, and Moose Knuckles are the perfect brand if you’re looking for outer wear with an edge. The brand specializes in parkas and winter jackets, making not only high-quality designs, but stylish ones.

Back to their roots:

Founded in 2009, however with a history of protecting Canadians from the cold since 1921, the brand was made for the purpose of making the leanest, toughest, and most luxurious sportswear in the world and now prides itself on unique design and quality tailoring. The brand doesn’t approach the brand from an outdoor/ performance perspective, they see themselves as a fashion brand. However, they do not make any compromises when it comes to quality of their products, and they see themselves at the highest level that the market currently offers.

Concept of Moose Knuckles Apparel:

The process of creating the average Moose Knuckles jacket requires over 74 different individual processes relying on the skill of their deliciated craftspeople meaning each product is made with care and attention. The brands core jackets are made up of a 76% cotton and 24% nylon blend ensuring durability, strength, and warmth. With coats built to last, these pieces are all thermally insulated by the highest quality Grey Duck Down, designed to overlap and create small pockets of warm air within. Practicality meets fashion with Moose Knuckles, and this is proven with use of ethically sourced materials, impeccable tailoring, and attention to detail in every product. Pieces are finished with utilitarian pockets, unfussy fastenings, and minimal detailing for a clean look – ideal for those trying to stay warm while looking cool. Moose Knuckles jackets were recently rated as the top brand by the IER when it came to insulation, meaning that their winter parkas are arguably the warmest available. Very well made and lasting, making them worth the price.

How does Moose Knuckles limit cruelty to animals?

Moose Knuckles says they are as sensitive about the topic as their customers are. Their supply chains are monitored, and the brand only works with suppliers who can guarantee the highest standards of ethical compliance. For example, all their fur strips are SAGA certified, their down supply chain is RDS certified, and the fabrics are Bluesign certified, which guarantees the best environmental performance.

Celebrity sightings:

In recent years Moose Knuckles have had an abundance of celebrity attention with the likes of Machine Gun Kelly’s band on his tour, rapper Skepta, actor Zac Effron and American personality Ryan Seacrest. To say the least, Moose Knuckles is the exciting premium outerwear label everyone wants to wear this season.

The latest Moose Knuckles collection:

Here at Aphrodite, we have a wide selection of Moose Knuckles garments for you this AW21. First up we have the iconic coats and jackets, arriving in a range of styles, colours and fits. Whether you’re after something bigger and padded such as the Dugald Jacket, or a lighter, customizable piece such as the Whitemud Gilet, at Aphrodite there is something here to fit your needs. To finish the look, the Moose Knuckles Logo Icon Cap will take your cool casual fits to another level. In the Canadian brand’s latest collection, the intention was to avoid the ‘carabiner’ aesthetic and supply its audience with a new wardrobe full of premium outerwear where weight and permeability are minimized. Because of this, colours are kept minimal and monochrome, meaning you can pair with other clothing pieces to get the maximum wear out of these winter warmers. Materials in this collection range from shiny nylons, polyester, and cotton and all allow for the greatest warmth achievable.

Shop Moose Knuckles jackets online and in-store at Aphrodite.

November 1, 2021

Opening Ceremony : Brand Guide

When Opening Ceremony first debuted in 2002 it stood out from the crowd immediately due to its unique infrastructure. The brand’s retail locations not only carried products under the Opening Ceremony moniker, but they also played house to a range of apparel and accessories from other designers. The label’s strong affinity for fashion was instantly clear thanks to its fusion of cultural influences from around the world, its steadfast devotion to design and it’s inclusive philosophies.

Who founded Opening Ceremony?

Opening Ceremony was founded by Humberto Leon and Carol Lim. The duo met as students at the University of California, Berkley and quickly became best friends thanks to a multitude of shared interests between them. Embarking on enterprise within the fashion sphere only cemented the twos friendship even further. Lim was initially inspired to start her own clothing line after an insightful trip to Hong Kong, where she embraced a wealth of new culture. September 2002 marked the moment where Carol and Humberto’s vision for the brand came to fruition.

The name Opening Ceremony is actually borrowed from the modern Olympics. The whole idea of the Olympics Opening Ceremony is to unite individuals from around the world whom all share an interest in sport. Lim and Leon’s Opening Ceremony concept works on the same basis in terms of a global reach, but within the realms of fashion.

Opening Ceremony Stores & The Opening Ceremony Aesthetic

The first OC store popped up in the Big Apple and was one of the first retail shops to carry Havaianas and Topshop products. New Yorkers, particularly those in the Soho area, were also first acquainted with esteemed international labels Alexander Wang, Comme des Garçons and Acne Studios via Opening Ceremony. Their stores contributed to the vibrant ambience of downtown culture, uniting likeminded individuals and their penchant for creativity.

Opening Ceremony’s own clothing line became a direct avenue for Lim and Leon to unleash their genius. Designs across the board were informed by the duo’s travels across the world, with the creatives filtering in cultural references, playful colourways and political themes into collections over the years. The Opening Ceremony box logo has became a hallmark of the brand’s identity and can be worn by surfers on the beaches of Cali, to the trend-conscious Japanese. The overriding OC aesthetic is all about inclusivity.

Who Has Opening Ceremony Collaborated With?

Collaborations are key to Opening Ceremony; past collabs include Coca-Cola, Dickies, adidas Originals, Columbia, Polo Ralph Lauren, Disney, Vans and many more ‘off-the-wall’ hook-ups. Through collaborations with other brands, Opening Ceremony has been able to form strong relationships with designers in order to enhance their reputation. Opening Ceremony has been able to further advertise their products which centre around loud statements about politics, cultures and people. “We wanted a brand that was non-judgemental and open for all… before gender-neural, or any of those terms were used… we were always about that… and we’ve never been shy of letting people know how we feel politically or what our stance is on world issues” and in all those ways, the label has always been ahead of their time.

Opening Ceremony Is Acquired by New Guards Group

Fast forward seven or so years and the company is now overseen by the New Guards Group, a vaunted cartel that also owns Off-white, Palm Angels and more. Operating a majority stake in the company, New Guard Group boast factories in Italy with locally sourced fabrics, meaning the quality and standard of OC’s garments has only risen since this acquisition while prices have remained reasonable. Humberto Leon and Carol Lim now work solely in-house, overseeing ready-to-wear capsules and accessories.

Since its inception, the brand has changed the way many people view fashion. Opening Ceremony proved that there’s room for everyone in the fashion world; while still looking out for ‘their own’, Humberto Leon and Carol Lim shared their venture with other creatives, offering emerging labels the chance to thrive via the platform they worked so hard to build. When you purchase an Opening Ceremony product you not only enhance your wardrobe, but you buy into the culture of the brand too. Opening Ceremony is more than just clothes.

Discover Opening Ceremony in-store & online at Aphrodite.

September 17, 2021

Heron Preston : Brand Guide

To call Heron Preston a jack of all trades would be the biggest understatement of the year, this guy has endless strings to his bow and wears many hats, both literally and metaphorically. Having dabbled in artistic practices, creative direction, clothing design, content creation, and DJ’ing, there’s not much this Parsons School of Design graduate can’t do in the creative sphere. But perhaps his biggest achievement to date is launching his eponymous, luxury clothing label under the New Guards Group – the global fashion conglomerate that also houses eight more world-renowned brands including Off-White c/o Virgil Abloh, Marcelo Burlon County of Milan, Palm Angels, Ambush, Unravel Project, Alanui, Kirin by Peggy Gou and Opening Ceremony.

Heron Preston Bio

It’s 2007 and Preston is fresh out of college, his professional career kicks off with a publishing deal, closely followed by a role as a marketing specialist and social media director for Nike, quite the gig for a humble design grad. A few years later, Heron links up with Kanye West, landing a prestigious job as the rapper’s art director where he’s responsible for creating branded merch and is later trusted to consult for the musician’s seventh studio album The Life of Pablo and lauded adidas offshoot Yeezy.

During his time at Yeezy Preston befriended Matthew Williams, Virgil Abloh, and Justin Saunders who were all working for Kanye West too. Uncovering a wealth of common ground, and all operating at the top of their game, this quartet of talent dovetailed and subsequently launched ‘Been Trill’ – a streetwear imprint specialising in eclectic events and hype-worthy apparel, worn by celebrated stars such as Kanye West himself, A$AP Rocky and Rihanna, to name just a few.

Having racked up a number of high profile gigs and coming off the back of a banner year, Heron Preston was in high demand thanks to his off-kilter aesthetic. In 2016 the New Guards Group acquired the budding designer, giving Preston the means to establish and launch his first full, stand-alone collection.

Most recently, Heron Preston has undertaken an additional role at Calvin Klein as a creative consultant.

Heron Preston Debut Collection

The first Heron Preston collection debuted at Paris Men’s Fashion Week for the autumn/winter 2017 calendar. The capsule, titled ‘For You, The World’, acted as the industry’s official introduction to Heron Preston; a formal coronation for the rising king of the streetwear realm.

Within the collection, Preston laid bare his design philosophy which entrusted Italian manufacturing, banked function, and simmered on experimental ingredients, including neon accents and emotive callouts.

Heron Preston Aesthetic

While ‘Made in Italy’ certifications and unique depictions of Herons seem to prove instant wins with the Heron Preston consumer, there’s also the fundamental factor of eco-friendly production that draws in a millennial generation. When and where possible, the multifaceted creative instils sustainability into his styles, take his 2016 UNIFORM collection for instance.

Pre New Guards Group, and presented at the Spring Street Salt Shed in collaboration with the NYC Department of Sanitation (DSNY), this fine selection of apparel welcomed a zero-waste policy – initiated to promote and aid NYC’s 0x30 initiative which hopes to send zero waste to landfills by 2030. You see, Preston is hyperaware of fashion’s impact on the environment, unlike many designers who seemingly exude an ‘ignorance is bliss’ demeanour. While swimming in the ocean in Ibiza Heron had a shocking realisation about plastic pollution. A plastic bag floated by his leg, and though this wouldn’t be significant to some people, it was the wake-up call the San Fran native needed to protect the earth and its many inhabitants.

Alongside eco-conscious cues, the Cyrillic word for ‘style’ and vivid orange embellishments have together transcended the Heron Preston identity, bringing it into the hands of streetwear’s finest followers and high-profile stars – such as Justin Bieber, Hailey Bieber, Bella Hadid, Kendall Jenner, Lewis Hamilton, AJ Tracey, and many others.

The Latest Heron Preston Collection

Here at Aphrodite we have a wide selection of Heron Preston garments and accessories on offer from tees, to trousers, beanies, and belts. Suitable for both men and women, the unisex AW 21 collection is called ‘Between Two Worlds’ and is mostly based in black with unpredictable pops of colour sprinkled throughout. Whatever it is you’re hunting for, you’re sure to find something suitable amongst the lineup, just take a look and you’ll see!

A pro at tapping the zeitgeist, Heron Preston single-handedly defines the streetwear scene. Shop the latest Heron Preston collection now.

September 9, 2021

Rains: Brand Guide & History

Promising to make inclement weather seem like a breeze, Danish brand Rains should be on your radar if you live in a location where the weather is unpredictable day-to-day. If you’re yet to become acquainted with the label, get to know more about them in our Rains Brand Guide below.

Rains History

Founded in 2012 in the quaint town of Egå, Aahaus, outerwear company Rains has climbed from strength to strength since its humble inception almost a decade ago. Inspired by the temperate climate of their native Denmark, founders Philip Lotko and Daniel Hesselager became fascinated with the rubber raincoat – an enduring staple that is especially favoured by those located north of the equator. Keen to reimagine tradition, the Nordics set themselves a target of modernising the silhouette, and so then Rains was born.

With a shared intent to rethink quality rainwear, the name ‘Rains’ was a natural starting point for student pals turned business partners Philip and Daniel. The duo’s core focus became about interpreting rainy days as a blessing rather than a curse, as they’re so often viewed across parts of Europe. Launching with just one product, a simple but sleek poncho, Rains encouraged its early customers to see the opportunity that lies within dreary weather; if you can’t take any positives from a gloomy forecast, at least you can take a day of good dressing from it.

Rains Jackets

In the collections that followed the brand’s first drop, the Rains aesthetic emerged as very obviously Scandinavian; silhouettes were of a minimalist nature with little fuss except for a whole host of impressive colourways which were almost immediately on offer to the public. The label’s family of products gradually grew and soon that simple poncho acquired many siblings, including fully-fledged jackets, lightweight overshirts, and padded liners, which were all imbued with the same DNA and built super practically to shield the wearer against the elements, especially rain.

Are Rains Jackets Waterproof?

Rains Jackets are designed to be completely waterproof, the iconic Rains Jacket arrives in the brands signature coated polyurethane fabric that allows water to bead off the surface. While ultrasonically bonded seams team up with concealed vents, offering the wearer a water-tight seal and much needed breathability. A simply Scandi aesthetic and understated branding showers the garment in sheer versatility, allowing it to be styled effortlessly with almost any look. You can discover a range of Rains Jackets online now at Aphrodite.

Rains Coats

While Rains lightweight jackets keep you well protected from the rain and wind, you may find them a little chilly in the colder months. This is where a Rains Coat steps in. Whether it be padded or quilted, an insulated Rains Coat can combat any chill with its warm down fill. And, If a puffer coat isn’t to your taste, then you can always combine one of our down filled Rains Liners with a classic Rains Jacket to combine both functionality and style, your way.

Rains Backpacks

When it comes to bad weather, it isn’t just you that you need to keep dry, all of your essential belongings can get wrecked with the hazard of water. Laptops, sandwiches, romantic sketchbook drawings of our store manager Iain… yeah that is pretty weird isn’t it?! Either way we think a bit of waterproofing is in order from the classic backpack. That’s where the brand signature roll-top rucksack comes to your aide. Crafted using the same material as the Scandi brands waterproof jackets, the Rains Backpack provides a sleek look that’s filed with functional features such as adjustable straps and a secure carabiner clip. Check out the range online now.

Get serious about future-proofing your wardrobe with the latest Rains collection, available at Aphrodite in-store and online.

Shop Rains Now

December 4, 2020

Lanvin Paris Brand Guide

A mainstay on the Parisian fashion week line-up and an integral part of the industry’s history, Lanvin remains France’s oldest and most storied maison. Established in the 19th century by Jeanne Lanvin, the label has worked hard to embrace a series of generational and trend shifts during its 131 years in operation.

Lanvin History

With strong roots to the hat industry, former milliner apprentice Jeanne Lanvin humbly set up the eponymous brand in 1889 after clothing she had hand produced for her daughter, Marie-Blanche de Polignac, started to command attention on the tangled streets of Paris. Soon after, mothers in their masses were requesting garments for their own children, and eventually, due to overwhelming demand, Jeanne opened up her own boutique on the iconic rue du Faubourg Saint-Honoré which steadily drew in some of Europe’s finest clientele.

Lanvin Sneakers

Lanvin Curb

Lanvin Trainers are simply iconic. The brands style is instantly recognisable and has become synonymous with celebrity status in recent years, often seen being worn by Basketballers, Footballers, Singers and Rap stars alike. Inspired by nineties and noughties skate culture, the Lanvin Curb Sneakers offer a chunky aesthetic with an oversized tongue and kimono laces. The model seamlessly blends skate wear, streetwear and high fashion like no other trainer can, with its layered panelling and simple branding propelling the fashion house to new levels as of late.

Lanvin Clothing

Lanvin T-Shirts

Lanvin likes to get creative when it comes to their T-Shirts, never one to shy away from a bold design, the fashion house regularly produce stunning pieces in their seasonal collections. Recent examples from their SS23 Collection include their printed graphic tees with highly contrasting colours , while their striped t-shirts with taped logos never cease to amaze us. Lanvin T-Shirts are all made with incredible quality, they’re often crafted using organic cotton and are typically manufactured in Italy, like the monochromatic piece below.

Lanvin Hoodies

Much like the Parisian brands T-Shirts and other apparel, the brands Hoodies exuberate sheer quality. They’re a sign of Lanvin’s evolution, keeping up with seasonal trends to give the people what they want, with the classic Lanvin twist of course. Lanvin Hoodies feature an oversized, boxy fit and are oftentimes seen donning the brands curb logo, Other iterations of Lanvin Hoodies that we have seen recently feature oversize graphic patterns and intricate embroidery.

Discover Lanvin

May 20, 2020

Sneakers ER Brand Guide

Sneakers ER Brand History

The Sneakers ER brand that aims to provide a direct solution to the everyday wear and tear placed upon even the most cherished members of our footwear rotations. Established in 2015 through a shared love of all things sneakers, the brand owes their existence to Rob and Al, two long-time Glaswegian friends who not only boast impressive credentials in the trainer community but spotted a gap in the market when it came to the upkeep, care, and maintenance of those all-important kicks.

Better know as @Glasgowrob on Instagram, Rob has not only been a trainer collector for most of his life but has earned somewhat folklore levels of notoriety amongst his peers for his ability to bring sneakers back from the brink of the discard pile. Famed for his sole transplants, capacity to reshape even the most worn in of silhouette, and his soft spot for New Balance, Rob co-owns the wildly popular New Balance gallery Instagram page and boasts an impressive selection of his own dating back several years.

Al on the other hand prefers his kicks decked out with three stripes, beginning his journey down the sneaker rabbit hole during the ’80s with his involvement with football terrace culture. Co-writing ‘DRESSERS’ in 2012, a book that not only cast a fashion lens over the movement as a whole but detailed many of the most sought after adidas models in history, Al was also a footwear buyer before focusing his efforts on Sneakers ER brand full-time.

Sneakers ER Products

With an ethos that revolves around only creating products which they themselves would use, the Sneakers ER brand has garnered a robust selection suited to a vast and varied list of materials, styles, and requirements. Sourcing the majority of its base ingredients locally and placing an emphasis on quality, the brand is known for its wide assembly of premium shoe care must-haves.

Sneakers ER Premium Cleaning Solution

Arguably their most popular and sought after product, the Sneaker ER brand premium cleaning solution is a necessity when it comes to dishing out generous doses of TLC. With a hint of marshmallow fragrance for a fresh and unobtrusive finish, the solution can be applied to anything from suede, to leather and nubuck. Easily applied through the use of water and good old fashioned elbow grease, the solution is capable of turning back the hands of time on even the most feared sneaker stains like denim bleed, grease, and oil. For those looking for the complete package, grab yourself one of the handy cleaning kits which come with the addition of a natural fibre bristle brush, very nice indeed.

Sneakers ER Nano Protect Aerosol Spray

As the age-old saying goes the best offense if a good defense, and that’s exactly where the Sneakers ER Nano Protect Spray comes in. Providing simple on-the-go access to a fast-drying, breathable barrier that doesn’t alter the feel and look of your shoes, it excels in the art of keeping unmentionables such as dirt, grime, and liquids firmly at bay. Able to operate on multiple surfaces including mesh, canvas, and suede the spray is perfect for those looking for extra protective peace of mind when sporting all-time grails.

Sneakers ER Super Hydrophobic Sneaker Protector

A liquid-based alternative to the Aerosol spray, the Super Hydrophobic Sneaker Protector supplies a complete defense from an impressive number of unwanted external influences. Utilising a futuristic-sounding nano-technology, the spray covers individual fibres in an invisible coating of silicone dioxide, repelling dirt, liquid, and just about anything else that keeps sneakerheads up at night.

Made in the UK, the protector much like the Aerosol spray works on a large number of surface materials, not only ensuring a long-lasting, breathable and durable lining but preserving the feel and look of the fabric on which it is cast. If that isn’t enough, it is also eco-friendly, solvent-free, and both non-irritant / non-toxic.

Sneakers ER Eraser Block

One for the suede and nubuck lovers out there, the eraser block is made for the sole purpose of repairing scuffs and revitalising tired fibres. Made from a 100% natural caoutchouc rubber, it comes constructed with a multi-textured dual side finish that sports both a crep and synthetic side for more versatile applications.

Sneakers ER Midsole Pens

For those more niche, precise jobs, a midsole pen is a great option. Coming in a variety of colours, they utilise a permanent, acrylic based, water-resistant paint that is ideal when it comes to adding vibrancy to faded hues. Equipped with a 10mm chisel tip, pump-action flow control and optimised valve system for simple administration, you can use them to breathe new life into faded hues or get creative with some customisation.

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